Wingstop (WING)
Market Price (9/1/2026): $109.41 | Market Cap: $3.0 BilSector: Consumer Discretionary | Industry: Restaurants
Wingstop (WING)
Market Price (9/1/2026): $109.41Market Cap: $3.0 BilSector: Consumer DiscretionaryIndustry: Restaurants
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.0% Attractive operating marginsOp Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 28% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 26%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 18% Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -31% Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, and E-commerce & DTC Adoption. Themes include Last-Mile Delivery, and Direct-to-Consumer Brands (Staples). | Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 16% | Expensive valuation multiplesP/SPrice/Sales ratio is 4.1x Key risksWING key risks include [1] its reliance on a single distributor and a limited group of suppliers and [2] its dependence on franchisee performance and their ability to successfully expand. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.0% |
| Attractive operating marginsOp Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 28% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 26%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 18% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -31% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, and E-commerce & DTC Adoption. Themes include Last-Mile Delivery, and Direct-to-Consumer Brands (Staples). |
| Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 16% |
| Expensive valuation multiplesP/SPrice/Sales ratio is 4.1x |
| Key risksWING key risks include [1] its reliance on a single distributor and a limited group of suppliers and [2] its dependence on franchisee performance and their ability to successfully expand. |
Qualitative Assessment
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Wingstop (WING) stock has lost about 30% since 5/31/2026 because of the following key factors:
1. Persistent Decline in Domestic Same-Store Sales and Lowered Fiscal Year Guidance. Wingstop reported a 7.5% decrease in domestic same-store sales in fiscal Q2 2026, which concluded on June 27, 2026. This followed an 8.7% decline in fiscal Q1 2026, marking a trend of five consecutive quarters of domestic same-store sales reductions. The company subsequently lowered its full-year 2026 guidance for domestic same-store sales growth to a decline of 4% to 6%, revising it downwards from its initial forecast of flat to low-single-digit growth. This ongoing weakness is primarily attributed to continued pressure on consumer spending, especially among gas price-sensitive and lower-income customers.
2. Fiscal Q2 2026 Revenue Miss. While Wingstop surpassed analyst expectations for earnings per share (EPS) in fiscal Q2 2026, reporting $1.18 against a consensus estimate of $1.02, its revenue fell short. The company reported total revenue of $185.56 million for the quarter, missing the analysts' consensus estimate of $190.25 million by 2.39%. This marked the fourth consecutive quarter in which Wingstop failed to meet consensus revenue estimates.
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Wingstop (WING) stock has lost about 30% since 5/31/2026 because of the following key factors:
1. Persistent Decline in Domestic Same-Store Sales and Lowered Fiscal Year Guidance. Wingstop reported a 7.5% decrease in domestic same-store sales in fiscal Q2 2026, which concluded on June 27, 2026. This followed an 8.7% decline in fiscal Q1 2026, marking a trend of five consecutive quarters of domestic same-store sales reductions. The company subsequently lowered its full-year 2026 guidance for domestic same-store sales growth to a decline of 4% to 6%, revising it downwards from its initial forecast of flat to low-single-digit growth. This ongoing weakness is primarily attributed to continued pressure on consumer spending, especially among gas price-sensitive and lower-income customers.
2. Fiscal Q2 2026 Revenue Miss. While Wingstop surpassed analyst expectations for earnings per share (EPS) in fiscal Q2 2026, reporting $1.18 against a consensus estimate of $1.02, its revenue fell short. The company reported total revenue of $185.56 million for the quarter, missing the analysts' consensus estimate of $190.25 million by 2.39%. This marked the fourth consecutive quarter in which Wingstop failed to meet consensus revenue estimates.
3. Multiple Analyst Downgrades and Price Target Reductions. Following the fiscal Q2 2026 results and revised outlook, several financial analysts downgraded Wingstop's stock and significantly reduced their price targets, indicating a reassessment of future growth prospects. For instance, Bernstein downgraded Wingstop from an "Outperform" to a "Market Perform" rating and cut its price target from $220 to $155 on August 3, 2026. Similarly, Bank of America reduced its price target from $264 to $234 on June 24, 2026, and Benchmark lowered its target from $285 to $245 on July 30, 2026. Piper Sandler also set a price target of $173 on July 29, 2026. These adjustments reflect declining market sentiment and diminished expectations for the company's stock performance.
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Stock Movement Drivers
Fundamental Drivers
The -30.0% change in WING stock from 5/31/2026 to 8/31/2026 was primarily driven by a -33.4% change in the company's P/E Multiple.| (LTM values as of) | 5312026 | 8312026 | Change |
|---|---|---|---|
| Stock Price ($) | 156.51 | 109.48 | -30.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 709 | 721 | 1.6% |
| Net Income Margin (%) | 15.8% | 16.2% | 2.4% |
| P/E Multiple | 38.4 | 25.6 | -33.4% |
| Shares Outstanding (Mil) | 27 | 27 | 0.9% |
| Cumulative Contribution | -30.0% |
Market Drivers
5/31/2026 to 8/31/2026| Return | Correlation | |
|---|---|---|
| WING | -30.0% | |
| Market (SPY) | 1.4% | 13.7% |
| Sector (XLY) | -3.5% | 31.4% |
Fundamental Drivers
The -57.5% change in WING stock from 2/28/2026 to 8/31/2026 was primarily driven by a -37.5% change in the company's P/E Multiple.| (LTM values as of) | 2282026 | 8312026 | Change |
|---|---|---|---|
| Stock Price ($) | 257.78 | 109.48 | -57.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 697 | 721 | 3.4% |
| Net Income Margin (%) | 25.0% | 16.2% | -35.4% |
| P/E Multiple | 41.0 | 25.6 | -37.5% |
| Shares Outstanding (Mil) | 28 | 27 | 1.7% |
| Cumulative Contribution | -57.5% |
Market Drivers
2/28/2026 to 8/31/2026| Return | Correlation | |
|---|---|---|
| WING | -57.5% | |
| Market (SPY) | 12.1% | 16.1% |
| Sector (XLY) | -0.0% | 27.9% |
Fundamental Drivers
The -66.4% change in WING stock from 8/31/2025 to 8/31/2026 was primarily driven by a -51.6% change in the company's P/E Multiple.| (LTM values as of) | 8312025 | 8312026 | Change |
|---|---|---|---|
| Stock Price ($) | 325.50 | 109.48 | -66.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 670 | 721 | 7.6% |
| Net Income Margin (%) | 25.6% | 16.2% | -36.9% |
| P/E Multiple | 53.0 | 25.6 | -51.6% |
| Shares Outstanding (Mil) | 28 | 27 | 2.5% |
| Cumulative Contribution | -66.4% |
Market Drivers
8/31/2025 to 8/31/2026| Return | Correlation | |
|---|---|---|
| WING | -66.4% | |
| Market (SPY) | 19.9% | 20.4% |
| Sector (XLY) | 1.2% | 28.9% |
Fundamental Drivers
The -30.8% change in WING stock from 8/31/2023 to 8/31/2026 was primarily driven by a -66.1% change in the company's P/E Multiple.| (LTM values as of) | 8312023 | 8312026 | Change |
|---|---|---|---|
| Stock Price ($) | 158.30 | 109.48 | -30.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 413 | 721 | 74.3% |
| Net Income Margin (%) | 15.2% | 16.2% | 6.3% |
| P/E Multiple | 75.5 | 25.6 | -66.1% |
| Shares Outstanding (Mil) | 30 | 27 | 10.0% |
| Cumulative Contribution | -30.8% |
Market Drivers
8/31/2023 to 8/31/2026| Return | Correlation | |
|---|---|---|
| WING | -30.8% | |
| Market (SPY) | 76.3% | 30.8% |
| Sector (XLY) | 39.7% | 33.4% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| WING Return | 31% | -17% | 87% | 11% | -16% | -52% | -9% |
| Peers Return | 18% | -19% | 39% | 20% | -10% | -1% | 41% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 13% | 105% |
Monthly Win Rates [3] | |||||||
| WING Win Rate | 58% | 33% | 75% | 67% | 42% | 38% | |
| Peers Win Rate | 53% | 38% | 55% | 55% | 42% | 55% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| WING Max Drawdown | -32% | -58% | -30% | -34% | -44% | -61% | |
| Peers Max Drawdown | -22% | -35% | -21% | -22% | -29% | -28% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: DPZ, YUM, QSR, CMG, SHAK.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 8/31/2026 (YTD)
How Low Can It Go
| Event | WING | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -21.8% | -18.8% |
| % Gain to Breakeven | 27.9% | 23.1% |
| Time to Breakeven | 45 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -18.2% | -9.5% |
| % Gain to Breakeven | 22.3% | 10.5% |
| Time to Breakeven | 57 days | 24 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -58.4% | -24.5% |
| % Gain to Breakeven | 140.2% | 32.4% |
| Time to Breakeven | 170 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -49.6% | -33.7% |
| % Gain to Breakeven | 98.4% | 50.9% |
| Time to Breakeven | 22 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -10.5% | -19.2% |
| % Gain to Breakeven | 11.7% | 23.8% |
| Time to Breakeven | 4 days | 105 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -12.9% | -3.7% |
| % Gain to Breakeven | 14.8% | 3.9% |
| Time to Breakeven | 48 days | 6 days |
In The Past
Wingstop's stock fell -21.8% during the 2025 US Tariff Shock. Such a loss loss requires a 27.9% gain to breakeven.
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| Event | WING | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -21.8% | -18.8% |
| % Gain to Breakeven | 27.9% | 23.1% |
| Time to Breakeven | 45 days | 79 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -58.4% | -24.5% |
| % Gain to Breakeven | 140.2% | 32.4% |
| Time to Breakeven | 170 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -49.6% | -33.7% |
| % Gain to Breakeven | 98.4% | 50.9% |
| Time to Breakeven | 22 days | 140 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -32.1% | -12.2% |
| % Gain to Breakeven | 47.2% | 13.9% |
| Time to Breakeven | 248 days | 62 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -33.1% | -6.8% |
| % Gain to Breakeven | 49.5% | 7.3% |
| Time to Breakeven | 248 days | 15 days |
In The Past
Wingstop's stock fell -21.8% during the 2025 US Tariff Shock. Such a loss loss requires a 27.9% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Wingstop (WING)
Wingstop Inc. (WING) is a global restaurant company that primarily franchises and operates quick-service restaurants under its distinctive Wingstop brand. The company's core business model is centered on expanding its presence through a vast network of franchised locations, alongside a smaller portfolio of company-owned stores, across domestic and international markets.
Wingstop's menu specializes in cooked-to-order chicken products, including classic bone-in wings, boneless wings, and tenders. These offerings are a key draw, known for being hand-sauced and tossed in a variety of unique flavors. The company caters to a broad customer base seeking flavorful, customizable, and convenient chicken-focused meals.
With a significant global footprint, Wingstop served a wide market, boasting over 1,700 restaurants across 44 U.S. states and 7 international countries as of late 2021. This widespread presence underscores its reach to diverse consumers looking for its signature wing experience.
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- KFC for wings
- The Domino's of wings
- A McDonald's for chicken wings
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- Classic Wings: Traditional bone-in chicken wings, cooked to order and tossed in various flavors.
- Boneless Wings: All-white meat boneless chicken pieces, cooked to order and tossed in various flavors.
- Tenders: Strips of all-white meat chicken, cooked to order and tossed in various flavors.
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Wingstop (WING) primarily sells its products directly to individual consumers and groups through its network of franchised and company-owned restaurants.
Here are up to three categories of customers that Wingstop serves:
-
Individual Consumers: This category includes people purchasing meals for their personal consumption, whether dining in, taking out, or ordering for delivery. These customers are typically looking for a quick, flavorful, and customizable meal option for lunch or dinner.
-
Families and Small Groups: Customers in this category purchase larger quantities of food to share among family members, friends, or small gatherings. Wingstop's menu, particularly its wings and tenders, is well-suited for group dining and sharing occasions.
-
Event Organizers / Party Planners: Individuals or groups ordering substantial quantities of food for larger events, parties, or corporate gatherings. Wingstop's offerings are a popular choice for catering casual social events and sports viewing parties.
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- Tyson Foods, Inc. (TSN)
- Pilgrim's Pride Corporation (PPC)
- Cargill, Inc.
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Michael J. Skipworth, President & Chief Executive Officer
Michael J. Skipworth has served as President and Chief Executive Officer of Wingstop Inc. since March 2022. He joined Wingstop in December 2014, initially holding leadership roles in finance and accounting, including serving as Chief Financial Officer until August 2021. From August 2021 to March 2022, he was the company's President and Chief Operating Officer. Before joining Wingstop, Mr. Skipworth was Senior Vice President of Finance and Accounting and Vice President, Corporate Controller at Cardinal Logistics Holdings, LLC. He also worked in the audit and assurance practice at KPMG LLP.
Alex Kaleida, Chief Financial Officer
Alex Kaleida joined Wingstop in March 2019. He was appointed Chief Financial Officer in August 2021. Prior to this role, he served as Vice President for Financial Planning and Analysis and was responsible for investor relations at Wingstop.
Raj Kapoor, Chief Operating Officer
Raj Kapoor joined Wingstop in May 2023, initially serving as Senior Vice President and President of International. He was appointed Chief Operating Officer in January 2026. Before his time at Wingstop, Mr. Kapoor spent 27 years at 7-Eleven, where his roles included Senior Vice President of Fresh Food, Beverages and Restaurants from January 2018 to April 2023, and various other leadership positions across information technology and international operations.
Donnie S. Upshaw, Chief Brand & People Officer
Donnie S. Upshaw was appointed Chief People Officer in December 2021. He joined Wingstop in April 2018 as Vice President of People and later became Senior Vice President of People in November 2019. Prior to Wingstop, Mr. Upshaw served as Vice President of HR for Credit Corp for two years. He also held the position of Director of HR and Compliance at Energy Dispatch, a subsidiary of RaceTrac Petroleum Inc.
Brad Brewer, Chief Commercial Officer
Brad Brewer joined Wingstop in November 2024 and currently serves as Chief Commercial Officer. Previously, Mr. Brewer was a Partner at The Boston Consulting Group, Inc. He also held the position of Vice President at YETI Holdings, Inc.
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Key Risks to Wingstop's Business:
- Volatility in Raw Material Prices: Wingstop's profitability is significantly exposed to fluctuations in the cost of its primary ingredient, chicken. Increases in the price of bone-in chicken wings or other raw materials, such as spices and packaging, can directly impact the company's cost of sales and overall financial performance.
- Intense Competition: The fast-casual and quick-service restaurant industry is highly competitive. Wingstop faces significant competition from other fast-food chains and specialized chicken wing providers, which could negatively impact its market share, sales, and profitability.
- Dependence on Franchisees: As Wingstop operates predominantly through a franchise model (approximately 98% of its restaurants), its growth, revenue, and brand reputation are heavily reliant on the operational success, compliance, and expansion efforts of its independent franchisees. Any failure by franchisees to meet operational standards, comply with laws, or renew agreements could adversely affect the company's financial results and brand image.
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Wingstop Inc. (WING) operates within the quick-service restaurant (QSR) industry, with its primary products being classic wings, boneless wings, and tenders. The addressable markets for these products can be assessed at both global and regional (U.S.) levels, largely falling under the broader chicken segment of the fast-food market.
Global Addressable Markets
- Global Chicken Wings Market: The global chicken wings market was valued at approximately USD 29.18 billion in 2026 and is projected to reach USD 46.7 billion by 2035, growing at a Compound Annual Growth Rate (CAGR) of 5.3% from 2026 to 2035. Another estimate places the global chicken wings market size at USD 31.86 billion in 2025, with projections to reach USD 50.48 billion by 2033, exhibiting a CAGR of 6.1%. This market is primarily driven by the rising popularity of chicken wings as a flavorful and convenient snack, especially during sporting events, and increasing consumer preference for protein-rich foods.
- Global Chicken/Poultry Meat Market: The broader global chicken/poultry meat market, which encompasses products like wings and tenders, was valued at US$ 160.62 billion in 2024 and is expected to reach US$ 268.35 billion by 2033, with a CAGR of 5.87% from 2025 to 2033. The global poultry market size is also forecasted to be worth USD 482.57 billion in 2026, expected to achieve USD 662.67 billion by 2035.
- Global Quick Service Restaurants (QSR) and Fast Food Market: The overall global quick service restaurants and fast food market, which includes various fast-food offerings such as chicken, was valued at USD 1,064.44 billion in 2025 and is projected to reach USD 2462.71 billion by 2035, growing at a CAGR of 8.75%.
U.S. Addressable Markets
- U.S. Quick-Service Chicken Restaurants Segment: In the United States, the quick-service chicken restaurant segment is a significant market. As of 2025, U.S. quick-service chicken restaurants generated roughly USD 60–65 billion in annual revenue. This segment is projected to continue growing, reaching around USD 67 billion by 2030. The U.S. chicken QSR industry generates approximately USD 63.7 billion in annual revenue in 2025.
- U.S. Chicken Wings Market: The United States is a dominant market for chicken wings, accounting for over 50% of global consumption. North America, as a region, accounts for 38% of the global chicken wings market share, largely supported by high demand from quick-service restaurants.
- U.S. Chicken Market (including tenders): The broader U.S. chicken market, which includes various chicken products such as tenders, was valued at USD 46.41 billion in 2024 and is projected to reach USD 77.9 billion by 2032, growing at a CAGR of 6.7%. Chicken tenders, along with boneless fried chicken pieces and nuggets, contribute significantly to this market, appealing to a wide consumer base. The market for "further-processed, ready-to-eat (RTE) items like nuggets and pre-marinated tenders" falls under the larger U.S. chicken market.
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Wingstop (WING) is expected to drive future revenue growth through several key initiatives over the next 2-3 years:
- Global Unit Expansion: Wingstop is pursuing aggressive global unit growth, with plans to scale to over 10,000 restaurants worldwide. The company opened 493 net new restaurants in 2025, representing a 19.2% unit growth rate, and is targeting 15-16% global unit growth for 2026. This expansion includes a significant focus on international markets, with specific plans for accelerating development in regions such as the UK, where over 20 new sites are planned for 2025.
- Domestic Same-Store Sales Growth: The company anticipates continued growth in domestic same-store sales, primarily driven by an increase in transactions. Wingstop reported 18.3% domestic same-store sales growth in 2023 and provided guidance for low double-digit domestic same-store sales growth in 2024, with an aim for approximately 20% for the full fiscal year 2024. For 2026, management expects flat to low-single-digit domestic same-store sales growth.
- Digital Sales and Technology Investments: Digital sales consistently represent a significant portion of system-wide sales, reaching 68.3% in fiscal first quarter 2024. Wingstop's investment in an in-house technology platform, "My Wingstop," and the national rollout of the "Smart Kitchen" are intended to enhance efficiency and customer experience. Additionally, the launch of the "Club Wingstop" loyalty program is aimed at driving customer acquisition, retention, and increased frequency of visits.
- Average Unit Volume (AUV) Expansion: Increasing average unit volumes (AUVs) is a key driver, as it strengthens returns for franchisees and supports further development. Domestic AUVs exceeded $1.9 million in the first quarter of 2024 and are projected to surpass the company's $2 million goal, with a long-term target of $3 million.
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Share Repurchases
- Wingstop initiated a share repurchase program of up to $250 million in August 2023.
- In December 2024, the board authorized an additional $500 million for repurchases, and the company anticipated executing a $250 million accelerated share repurchase (ASR) program in Q4 2024.
- As of March 2026, the board authorized an additional $300 million for share repurchases. Since the program's inception in August 2023, Wingstop has invested nearly $700 million to repurchase approximately 2.6 million shares, including over 1.2 million shares in 2025. Approximately $91.3 million remained available under the program as of December 27, 2025.
Inbound Investments
- Sixth Street made a £400 million investment in Wingstop UK in October 2025.
- In December 2024, Wingstop completed a $500 million securitized financing transaction, increasing its outstanding debt to support its capital return strategy. The company also increased its revolving financing facility to $300 million for liquidity and general corporate purposes.
Outbound Investments
- In Q1 2025, Wingstop reinvested $75.4 million to acquire an 18.75% non-controlling equity stake in a newly formed entity after receiving $107.7 million from a transaction where it was a minority shareholder in LPH since 2021.
Capital Expenditures
- Wingstop's capital expenditures were $3.98 million in fiscal year 2023, $22 million in fiscal year 2024, and $47.4 million in fiscal year 2025.
- The primary focus of capital expenditures includes investments in technology, such as the development and implementation of new enterprise resource planning, human capital management, and global development technology systems, including the Wingstop Smart Kitchen.
Peer Outperformance in Restaurants
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Education Services | 14 | -9.6% | 96.0% | 69.2% | LINC 291% · CVSA 257% · PRDO 222% |
| Homebuilding | 18 | -4.8% | 16.9% | 42.0% | GRBK 182% · PHM 142% · TOL 135% |
| Automotive Retail | 18 | -15.2% | 0.9% | 12.4% | MUSA 242% · PAG 173% · ORLY 125% |
| Hotels, Resorts & Cruise Lines | 22 | 14.1% | 44.7% | 11.6% | RCL 236% · MAR 164% · HLT 156% |
| Home Improvement Retail | 5 | -19.0% | -6.5% | 6.7% | HD 14% · LOW 11% · HVT 7% |
| Specialty Stores | 7 | -5.2% | 24.4% | 3.4% | FIVE 14% · DKS 10% · SIG 9% |
| Distributors | 4 | -9.4% | -25.3% | -8.5% | ARMK 134% · GPC 27% · LKQ -44% |
| Restaurants ← | 33 | -5.7% | -12.4% | -9.8% | EAT 327% · CAKE 162% · RAVE 143% |
| Specialized Consumer Services | 10 | -12.0% | 25.3% | -13.9% | HRB 133% · FTDR 85% · SCI 39% |
| Footwear | 9 | 52.0% | 31.9% | -16.0% | WEYS 151% · DECK 26% · SHOO 21% |
| Home Furnishings | 4 | -7.8% | 15.9% | -16.9% | SGI 50% · LZB 1% · MHK -35% |
| Leisure Products | 13 | -18.3% | -22.2% | -30.6% | GOLF 85% · HAS 16% · MCFT -12% |
| Leisure Facilities | 11 | 1.2% | -7.7% | -35.4% | OSW 145% · JAKK 94% · ESCA 9% |
| Apparel Retail | 25 | 0.1% | -0.4% | -36.1% | ANF 300% · DXLG 188% · URBN 139% |
| Automotive Parts & Equipment | 38 | -11.9% | -11.1% | -38.0% | MOD 1348% · GTX 289% · STRT 89% |
| Apparel, Accessories & Luxury Goods | 27 | -4.3% | -9.9% | -40.1% | TPR 246% · RL 223% · ELA 221% |
| Household Appliances | 18 | 7.0% | 33.0% | -41.9% | KEQU 181% · FLXS 156% · HBB 111% |
| Casinos & Gaming | 19 | -15.3% | -30.2% | -49.1% | MCRI 107% · RSI 75% · RRR 49% |
| Broadline Retail | 15 | 6.4% | 12.5% | -53.3% | DDS 314% · AMZN 49% · EBAY 48% |
| Computer & Electronics Retail | 3 | -18.0% | -0.2% | -61.8% | BBY -14% · UPBD -62% · GME -65% |
| Automobile Manufacturers | 8 | -64.9% | -50.5% | -70.6% | GM 83% · TSLA 50% · F 45% |
| Other Specialty Retail | 18 | -32.3% | -48.4% | -78.9% | TLF 109% · BBW 93% · WINA 90% |
| Consumer Electronics | 11 | -10.1% | -15.7% | -80.0% | AXIL 2610% · GRMN 79% · TBCH -55% |
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | - |
| Mkt Cap | 19.2 |
| Rev LTM | 6,876 |
| Op Inc LTM | 1,444 |
| FCF LTM | 1,111 |
| FCF 3Y Avg | 990 |
| CFO LTM | 1,341 |
| CFO 3Y Avg | 1,155 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 7.5% |
| Rev Chg 3Y Avg | 11.6% |
| Rev Chg Q | 7.9% |
| QoQ Delta Rev Chg LTM | 2.0% |
| Op Inc Chg LTM | 10.0% |
| Op Inc Chg 3Y Avg | 8.5% |
| Op Mgn LTM | 23.1% |
| Op Mgn 3Y Avg | 22.7% |
| QoQ Delta Op Mgn LTM | -0.1% |
| CFO/Rev LTM | 19.2% |
| CFO/Rev 3Y Avg | 18.2% |
| FCF/Rev LTM | 14.9% |
| FCF/Rev 3Y Avg | 13.9% |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Restaurant | 697 | 626 | 460 | 358 | |
| Advertising fees | 82 | ||||
| Company-owned restaurant sales | 70 | ||||
| Royalty revenue, franchise fees and other | 131 | ||||
| Total | 697 | 626 | 460 | 358 | 283 |
| $ Mil | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|
| Franchise segment | 34 | 31 | 32 | 26 | 20 |
| Company segment | 9 | 10 | 5 | 6 | 6 |
| Corporate and other | -2 | -2 | -6 | ||
| Total | 43 | 39 | 36 | 29 | 20 |
| $ Mil | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Restaurant | 174 | 109 | 70 | 53 |
| Total | 174 | 109 | 70 | 53 |
| $ Mil | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|
| Franchise segment | 118 | 97 | 98 | 95 | 97 |
| Company segment | 26 | 20 | 14 | 10 | 9 |
| Corporate and other | 23 | 22 | 8 | 7 | 15 |
| Total | 166 | 140 | 120 | 112 | 121 |
Price Behavior
| Market Price | $109.48 | |
| Market Cap ($ Bil) | 3.0 | |
| First Trading Date | 06/12/2015 | |
| Distance from 52W High | -66.4% | |
| 50 Days | 200 Days | |
| DMA Price | $136.37 | $191.80 |
| DMA Trend | down | down |
| Distance from DMA | -19.7% | -42.9% |
| 3M | 1YR | |
| Volatility | 60.9% | 60.9% |
| Downside Capture | 178.32 | 221.37 |
| Upside Capture | -5.59 | 48.21 |
| Correlation (SPY) | 13.2% | 20.3% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.10 | -0.87 | 0.62 | 0.71 | 0.98 | 1.06 |
| Up Beta | -2.98 | -2.67 | -0.55 | 0.11 | 0.04 | 0.99 |
| Down Beta | 9.67 | 0.51 | 1.12 | 1.00 | 0.99 | 0.86 |
| Up Capture | -50% | -180% | -2% | -14% | 38% | 101% |
| Bmk +ve Days | 10 | 21 | 32 | 68 | 138 | 427 |
| Stock +ve Days | 11 | 18 | 32 | 56 | 111 | 392 |
| Down Capture | 337% | 175% | 166% | 174% | 158% | 108% |
| Bmk -ve Days | 11 | 21 | 32 | 59 | 113 | 324 |
| Stock -ve Days | 10 | 24 | 32 | 71 | 140 | 359 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with WING | |
|---|---|---|---|---|
| WING | -67.6% | 60.8% | -1.61 | - |
| Sector ETF (XLY) | 0.2% | 19.4% | -0.11 | 29.2% |
| Equity (SPY) | 19.3% | 12.8% | 1.11 | 20.8% |
| Gold (GLD) | 29.8% | 29.0% | 0.89 | 7.8% |
| Commodities (DBC) | 41.3% | 20.4% | 1.58 | -8.3% |
| Real Estate (VNQ) | 9.2% | 13.7% | 0.40 | 17.6% |
| Bitcoin (BTCUSD) | -30.9% | 43.7% | -0.72 | 3.3% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with WING | |
|---|---|---|---|---|
| WING | -6.9% | 52.1% | 0.05 | - |
| Sector ETF (XLY) | 6.2% | 24.1% | 0.21 | 43.6% |
| Equity (SPY) | 12.9% | 17.2% | 0.57 | 40.4% |
| Gold (GLD) | 19.4% | 18.7% | 0.84 | 4.9% |
| Commodities (DBC) | 11.0% | 19.5% | 0.44 | -0.2% |
| Real Estate (VNQ) | 1.9% | 18.9% | -0.00 | 29.3% |
| Bitcoin (BTCUSD) | 9.5% | 52.7% | 0.36 | 20.9% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with WING | |
|---|---|---|---|---|
| WING | 16.2% | 46.6% | 0.49 | - |
| Sector ETF (XLY) | 12.2% | 22.2% | 0.50 | 43.9% |
| Equity (SPY) | 15.2% | 17.9% | 0.72 | 39.9% |
| Gold (GLD) | 12.3% | 16.3% | 0.62 | 7.7% |
| Commodities (DBC) | 7.6% | 18.1% | 0.34 | 8.4% |
| Real Estate (VNQ) | 4.9% | 20.7% | 0.20 | 31.1% |
| Bitcoin (BTCUSD) | 63.4% | 66.2% | 1.03 | 13.2% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 8/31/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 7/29/2026 | 3.4% | -9.9% | -16.5% |
| 4/29/2026 | -1.0% | -15.2% | -8.6% |
| 2/18/2026 | 10.8% | -2.0% | -24.0% |
| 11/4/2025 | 10.9% | 11.2% | 23.0% |
| 7/30/2025 | 26.9% | 16.6% | 17.0% |
| 4/30/2025 | 14.5% | 15.8% | 47.9% |
| 2/19/2025 | -13.4% | -21.9% | -29.8% |
| 10/30/2024 | -21.4% | -16.3% | -10.1% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 14 | 13 | 11 |
| # Negative | 10 | 11 | 13 |
| Median Positive | 9.1% | 11.2% | 17.0% |
| Median Negative | -3.3% | -9.9% | -10.1% |
| Max Positive | 26.9% | 30.3% | 47.9% |
| Max Negative | -21.4% | -23.5% | -29.8% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 7/29/2026 | 3.4% | -9.9% | -16.5% |
| 4/29/2026 | -1.0% | -15.2% | -8.6% |
| 2/18/2026 | 10.8% | -2.0% | -24.0% |
| 11/4/2025 | 10.9% | 11.2% | 23.0% |
| 7/30/2025 | 26.9% | 16.6% | 17.0% |
| 4/30/2025 | 14.5% | 15.8% | 47.9% |
| 2/19/2025 | -13.4% | -21.9% | -29.8% |
| 10/30/2024 | -21.4% | -16.3% | -10.1% |
| 7/31/2024 | -0.7% | -2.3% | 3.2% |
| 5/1/2024 | -0.2% | 3.4% | 0.4% |
| 2/21/2024 | -4.4% | 4.5% | 7.4% |
| 11/1/2023 | 7.5% | 13.4% | 31.6% |
| 8/2/2023 | -0.4% | -4.3% | -3.1% |
| 5/3/2023 | 9.4% | 1.2% | -0.2% |
| 2/22/2023 | 7.7% | 2.5% | 10.2% |
| 10/26/2022 | 15.3% | 14.9% | 17.8% |
| 7/28/2022 | 20.2% | 30.3% | 25.6% |
| 5/4/2022 | 8.8% | -9.2% | -10.9% |
| 2/16/2022 | 3.2% | -11.6% | -23.1% |
| 11/3/2021 | -10.0% | -0.4% | -5.2% |
| 7/28/2021 | -2.2% | 1.8% | -0.6% |
| 4/28/2021 | 6.0% | 8.1% | -2.8% |
| 2/17/2021 | -13.2% | -23.5% | -20.4% |
| 11/2/2020 | 0.2% | 13.7% | 15.3% |
| SUMMARY STATS | |||
| # Positive | 14 | 13 | 11 |
| # Negative | 10 | 11 | 13 |
| Median Positive | 9.1% | 11.2% | 17.0% |
| Median Negative | -3.3% | -9.9% | -10.1% |
| Max Positive | 26.9% | 30.3% | 47.9% |
| Max Negative | -21.4% | -23.5% | -29.8% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 07/29/2026 | 10-Q |
| 03/31/2026 | 04/29/2026 | 10-Q |
| 12/31/2025 | 02/18/2026 | 10-K |
| 09/30/2025 | 11/04/2025 | 10-Q |
| 06/30/2025 | 07/30/2025 | 10-Q |
| 03/31/2025 | 04/30/2025 | 10-Q |
| 12/31/2024 | 02/19/2025 | 10-K |
| 09/30/2024 | 10/30/2024 | 10-Q |
| 06/30/2024 | 07/31/2024 | 10-Q |
| 03/31/2024 | 05/01/2024 | 10-Q |
| 12/31/2023 | 02/21/2024 | 10-K |
| 09/30/2023 | 11/01/2023 | 10-Q |
| 06/30/2023 | 08/02/2023 | 10-Q |
| 03/31/2023 | 05/03/2023 | 10-Q |
| 12/31/2022 | 02/22/2023 | 10-K |
| 09/30/2022 | 10/26/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 07/29/2026 | 10-Q |
| 03/31/2026 | 04/29/2026 | 10-Q |
| 12/31/2025 | 02/18/2026 | 10-K |
| 09/30/2025 | 11/04/2025 | 10-Q |
| 06/30/2025 | 07/30/2025 | 10-Q |
| 03/31/2025 | 04/30/2025 | 10-Q |
| 12/31/2024 | 02/19/2025 | 10-K |
| 09/30/2024 | 10/30/2024 | 10-Q |
| 06/30/2024 | 07/31/2024 | 10-Q |
| 03/31/2024 | 05/01/2024 | 10-Q |
| 12/31/2023 | 02/21/2024 | 10-K |
| 09/30/2023 | 11/01/2023 | 10-Q |
| 06/30/2023 | 08/02/2023 | 10-Q |
| 03/31/2023 | 05/03/2023 | 10-Q |
| 12/31/2022 | 02/22/2023 | 10-K |
| 09/30/2022 | 10/26/2022 | 10-Q |
| 06/30/2022 | 07/28/2022 | 10-Q |
| 03/31/2022 | 05/04/2022 | 10-Q |
| 12/31/2021 | 02/16/2022 | 10-K |
| 09/30/2021 | 11/03/2021 | 10-Q |
| 06/30/2021 | 07/28/2021 | 10-Q |
| 03/31/2021 | 04/28/2021 | 10-Q |
| 12/31/2020 | 02/18/2021 | 10-K |
| 09/30/2020 | 11/02/2020 | 10-Q |
| 06/30/2020 | 07/29/2020 | 10-Q |
| 03/31/2020 | 05/06/2020 | 10-Q |
| 12/31/2019 | 02/19/2020 | 10-K |
| 09/30/2019 | 10/30/2019 | 10-Q |
Recent Forward Guidance
Updated 7/30/2026Latest: Q2 2026 Earnings Reported 7/29/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Domestic same store sales growth | Reported | -6.0% | -5.0% | -4.0% | ||||
| 2026 SG&A | Reported | 140.00 Mil | 141.50 Mil | 143.00 Mil | -4.1% | Lowered | Guidance: 147.50 Mil for 2026 | |
| 2026 Stock-based compensation expense | Reported | 24.00 Mil | -14.3% | Lowered | Guidance: 28.00 Mil for 2026 | |||
| 2026 Depreciation and amortization | Reported | 33.00 Mil | 10.0% | Raised | Guidance: 30.00 Mil for 2026 | |||
| 2026 Global unit growth rate | Reported | 15.0% | 15.5% | 16.0% | 0.0% | Affirmed | Guidance: 15.5% for 2026 | |
| 2026 Interest expense, net | Reported | 43.00 Mil | 0.0% | Affirmed | Guidance: 43.00 Mil for 2026 | |||
Prior: Q1 2026 Earnings Reported 4/29/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 SG&A | Reported | 146.00 Mil | 147.50 Mil | 149.00 Mil | -3.3% | Lowered | Guidance: 152.50 Mil for 2026 | |
| 2026 Stock-based compensation expense | Reported | 28.00 Mil | -12.5% | Lowered | Guidance: 32.00 Mil for 2026 | |||
| 2026 Global unit growth rate | Reported | 15.0% | 15.5% | 16.0% | 0.0% | Affirmed | Guidance: 15.5% for 2026 | |
| 2026 Depreciation and amortization | Reported | 30.00 Mil | 0.0% | Affirmed | Guidance: 30.00 Mil for 2026 | |||
| 2026 Interest expense, net | Reported | 43.00 Mil | 0.0% | Affirmed | Guidance: 43.00 Mil for 2026 | |||
Q4 2025 Earnings Reported 2/18/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Domestic same store sales growth | Reported | 0.0% | 2.0% | 4.0% | 5.5% | Higher New | Actual: -3.5% for 2025 | |
| 2026 Global unit growth rate | Reported | 15.0% | 15.5% | 16.0% | ||||
| 2026 SG&A | Reported | 151.00 Mil | 152.50 Mil | 154.00 Mil | 16.0% | Higher New | Actual: 131.50 Mil for 2025 | |
| 2026 Stock-based compensation expense | Reported | 32.00 Mil | 23.1% | Higher New | Actual: 26.00 Mil for 2025 | |||
| 2026 Depreciation and amortization | Reported | 30.00 Mil | 15.4% | Higher New | Actual: 26.00 Mil for 2025 | |||
| 2026 Interest expense, net | Reported | 43.00 Mil | 14.7% | Higher New | Actual: 37.50 Mil for 2025 | |||
Q3 2025 Earnings Reported 11/4/2025
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2025 Domestic same store sales growth | Reported | -4.0% | -3.5% | -3.0% | -4.5% | Lowered | Guidance: 1.0% for 2025 | |
| 2025 Global net new units | Reported | 475 | 480 | 485 | ||||
| 2025 SG&A | Reported | 131.00 Mil | 131.50 Mil | 132.00 Mil | -6.1% | Lowered | Guidance: 140.00 Mil for 2025 | |
| 2025 Depreciation and amortization | Reported | 26.00 Mil | -8.8% | Lowered | Guidance: 28.50 Mil for 2025 | |||
| 2025 Stock-based compensation expense | Reported | 26.00 Mil | 0.0% | Affirmed | Guidance: 26.00 Mil for 2025 | |||
| 2025 Interest expense, net | Reported | 37.50 Mil | -3.8% | Lowered | Guidance: 39.00 Mil for 2025 | |||
Insider Activity
Updated 8/10/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Fallon, Christopher | Former SVP & CIO | Direct | Sell | 5122026 | 125.93 | 250 | 31,482 | 33,623 | Form |
| 2 | Fallon, Christopher | SVP, Chief Information Officer | Direct | Sell | 3122026 | 220.78 | 177 | 39,079 | 114,145 | Form |
| 3 | Madati, Kilandigalu | Direct | Sell | 2272026 | 260.73 | 2,700 | 703,958 | 673,453 | Form | |
| 4 | McDonald, Wesley S | Direct | Sell | 2252026 | 250.00 | 566 | 141,500 | 1,093,750 | Form | |
| 5 | Madati, Kilandigalu | Direct | Sell | 11262025 | 259.97 | 269 | 69,931 | 1,373,406 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Fallon, Christopher | Former SVP & CIO | Direct | Sell | 5122026 | 125.93 | 250 | 31,482 | 33,623 | Form |
| 2 | Fallon, Christopher | SVP, Chief Information Officer | Direct | Sell | 3122026 | 220.78 | 177 | 39,079 | 114,145 | Form |
| 3 | Madati, Kilandigalu | Direct | Sell | 2272026 | 260.73 | 2,700 | 703,958 | 673,453 | Form | |
| 4 | McDonald, Wesley S | Direct | Sell | 2252026 | 250.00 | 566 | 141,500 | 1,093,750 | Form | |
| 5 | Madati, Kilandigalu | Direct | Sell | 11262025 | 259.97 | 269 | 69,931 | 1,373,406 | Form | |
| 6 | Carona, Marisa | SVP & Chief US Fran & Dev Ops | Direct | Sell | 8012025 | 370.34 | 11,938 | Form | ||
| 7 | Kaleida, Alex | SVP, Chief Financial Officer | Direct | Sell | 8012025 | 376.09 | 5,400 | 2,030,888 | 3,144,867 | Form |
| 8 | Skipworth, Michael | President and CEO | Direct | Sell | 8012025 | 370.34 | 4,500 | 1,666,515 | 15,841,889 | Form |
Investor Activity (13F)
Updated Sep 1, 2026Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.
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Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Restaurants Resources |
| Nation's Restaurant News |
| Restaurant Business |
| QSR Magazine |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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