Tearsheet

Hasbro (HAS)


Market Price (12/4/2025): $82.46 | Market Cap: $11.6 Bil
Sector: Consumer Discretionary | Industry: Leisure Products

Hasbro (HAS)


Market Price (12/4/2025): $82.46
Market Cap: $11.6 Bil
Sector: Consumer Discretionary
Industry: Leisure Products

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Content & Streaming. Themes include Direct-to-Consumer Brands, Show more.
 
0 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Content & Streaming. Themes include Direct-to-Consumer Brands, Show more.

Valuation, Metrics & Events

HAS Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

1. Hasbro reported strong third-quarter 2025 financial results, surpassing analyst expectations for both earnings per share (EPS) and revenue. The company announced an 8% increase in revenue to $1.39 billion and a 13% rise in operating profit. This performance, released on October 23, 2025, indicated robust underlying business strength.



2. Exceptional growth in the Wizards of the Coast and Digital Gaming segment significantly boosted overall revenue. This segment saw a 42% increase in revenue, primarily driven by a 55% growth in Magic: The Gathering and a 21% rise in licensed digital gaming. The strong performance of these high-margin properties contributed positively to Hasbro's financial health and investor confidence.



Show more

Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
HAS Return-8%12%-38%-12%15%52%-2%
Peers Return15%20%-23%17%-16%23%29%
S&P 500 Return16%27%-19%24%23%16%112%

Monthly Win Rates [3]
HAS Win Rate67%67%33%58%58%80% 
Peers Win Rate60%53%37%45%45%64% 
S&P 500 Win Rate58%75%42%67%75%70% 

Max Drawdowns [4]
HAS Max Drawdown-57%-5%-44%-26%-8%-8% 
Peers Max Drawdown-55%-1%-31%-11%-23%-27% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: BC, PII, HAS, MAT, THO. See HAS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)

How Low Can It Go

Unique KeyEventHASS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-58.7%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven142.4%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-57.7%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven136.5%51.3%
2020 Covid PandemicTime to BreakevenTime to BreakevenNot Fully Recovered days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-32.8%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven48.8%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven201 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-47.7%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven91.4%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven406 days1480 days

Compare to BC, PII, HAS, MAT, THO


In The Past

Hasbro's stock fell -58.7% during the 2022 Inflation Shock from a high on 1/4/2022. A -58.7% loss requires a 142.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Hasbro (HAS)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to HAS. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
6.8%6.8%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.5%0.5%0.0%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.6%-2.6%-2.6%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.7%3.7%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.3%1.3%-1.6%
HAS_9302022_Dip_Buyer_ValueBuy09302022HASHasbroDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-18.5%2.7%-28.5%
HAS_6302020_Dip_Buyer_FCFYield06302020HASHasbroDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
26.8%30.2%-4.6%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
6.8%6.8%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.5%0.5%0.0%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.6%-2.6%-2.6%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.7%3.7%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.3%1.3%-1.6%
HAS_9302022_Dip_Buyer_ValueBuy09302022HASHasbroDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-18.5%2.7%-28.5%
HAS_6302020_Dip_Buyer_FCFYield06302020HASHasbroDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
26.8%30.2%-4.6%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Hasbro

Peers to compare with:

Financials

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NameHasbro BrunswickPolaris Mattel Thor Ind. 
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Valuation

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Returns

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Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Consumer Products3,171    
Wizards of the Coast and Digital Gaming1,641    
Entertainment711    
Corporate and Other187    
Intersegment revenue-707    
Entertainment, Licensing and Digital    434
Global Operations    0
International    1,836
U.S. and Canada    2,449
Total5,003   4,720


Operating Income by Segment
$ Mil20242023202220212020
Wizards of the Coast and Digital Gaming526    
Consumer Products-65    
Corporate and Other-88    
Entertainment-1,912    
Corporate and eliminations    37
Entertainment, Licensing and Digital    100
Global Operations    -7
International    107
U.S. and Canada    415
Total-1,539   652


Assets by Segment
$ Mil20242023202220212020
Consumer Products6,4565,7584,9265,552 
Wizards of the Coast and Digital Gaming4,3402,9691,585586 
Entertainment3,5086,2736,0536,003 
Corporate and Other-7,764-5,704-2,526-1,323 
Corporate and eliminations    -902
Entertainment, Licensing and Digital    696
Global Operations    3,334
International    2,482
U.S. and Canada    3,245
Total6,5419,29610,03810,8188,856


Price Behavior

Short Interest

Short Interest: As Of Date11142025
Short Interest: Shares Quantity4,407,505
Short Interest: % Change Since 103120256.4%
Average Daily Volume1,774,592
Days-to-Cover Short Interest2.48
Basic Shares Quantity140,400,000
Short % of Basic Shares3.1%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251105202510-Q 9/28/2025
6302025731202510-Q 6/29/2025
3312025506202510-Q 3/30/2025
12312024227202510-K 12/31/2024
93020241031202410-Q 9/29/2024
6302024731202410-Q 6/30/2024
3312024501202410-Q 3/31/2024
12312023228202410-K 12/31/2023
93020231101202310-Q 10/1/2023
6302023804202310-Q 7/2/2023
3312023503202310-Q 4/2/2023
12312022222202310-K 12/25/2022
93020221026202210-Q 9/25/2022
6302022726202210-Q 6/26/2022
3312022427202210-Q 3/27/2022
12312021223202210-K 12/26/2021