• A smaller Disney, focused on toys, board games, and entertainment based on its iconic IPs.
• Like Mattel, but with a deeper portfolio of classic board games (e.g., Monopoly, Scrabble) and an expanding entertainment division.

• Magic: The Gathering: A premier collectible trading card game enjoyed by millions globally.
• Dungeons & Dragons: A foundational fantasy tabletop role-playing game.
• Nerf: A popular line of foam dart blasters, water blasters, and sports toys.
• Play-Doh: A beloved brand of colorful modeling compound for creative play.
• Monopoly: The iconic property trading board game, available in countless editions.
• Transformers: A global entertainment franchise featuring converting robot action figures and media.
• Peppa Pig: A highly successful preschool entertainment brand, primarily featuring toys and merchandise.

Hasbro (symbol: HAS) primarily sells its products to other companies, specifically major retailers that then distribute and sell to individual consumers. Its major customers include:

• Walmart Inc. (symbol: WMT)
• Amazon.com, Inc. (symbol: AMZN)
• Target Corporation (symbol: TGT)

Chris Cocks, Chief Executive Officer and Director

Chris Cocks became the Chief Executive Officer of Hasbro in February 2022. Prior to this role, he served as the President of Hasbro's Wizards of the Coast and Digital Gaming segment, where he was credited with more than doubling the division's growth and driving its expansion into digital gaming with titles like Magic: The Gathering Arena, and making Dungeons & Dragons a pop culture phenomenon. Before joining Hasbro in 2016, Mr. Cocks held senior management positions at Microsoft Corporation, where he guided marketing strategies for popular Xbox Games franchises, including Halo and Fable, and served as Vice President of OEM Technical Sales. His career also includes experience as Vice President of Educational Games at LeapFrog and in brand management at Procter & Gamble.

Gina Goetter, Chief Financial Officer and Chief Operating Officer

Gina Goetter joined Hasbro in May 2023 as Chief Financial Officer and Chief Operating Officer, bringing over 25 years of experience in finance and operations. She previously served as the Chief Financial Officer at Harley-Davidson, where she was responsible for finance, accounting, treasury, tax, investor relations, and mergers & acquisitions, and led a multi-year strategic transformation for the company. Earlier in her career, Ms. Goetter was the Senior Vice President of Finance for Tyson Foods' Prepared Foods Segment and spent 21 years at General Mills in various senior finance roles, including CFO for General Mills Canada Corp. She also serves on the board of SC Johnson and LiveWire Group, Inc.

Tim Kilpin, President, Toys, Licensing and Entertainment

Tim Kilpin serves as President, Toys, Licensing & Entertainment for Hasbro, Inc. He is responsible for overseeing Hasbro's multi-billion-dollar Toy business, focusing on optimizing the value and performance of the company's strategic franchise brands and intellectual property. Mr. Kilpin has over 30 years of experience as a leader and executive in the Toy and Children's Entertainment industries, setting brand strategies and creative direction for iconic children's brands.

Tarrant Sibley, Executive Vice President, Chief Legal Officer and Corporate Secretary

As the Chief Legal Officer for Hasbro, Inc., Tarrant Sibley leads the company's global legal operations. He also serves as the Corporate Secretary for Hasbro's Board of Directors. His responsibilities include compliance, employment law, governance, intellectual property, licensing, litigation, mergers and acquisitions, securities, and government affairs. Before joining Hasbro, Mr. Sibley was an associate with law firms Palmer & Dodge LLP and Hale and Dorr LLP.

Stephanie Beal, Chief Supply Chain Officer

Stephanie Beal joined Hasbro in 2022 as SVP, Global Planning, and later became Chief Supply Chain Officer. She brings over 30 years of experience in supply chain management within the consumer packaged goods (CPG) industry, covering manufacturing, planning, logistics, and supporting technologies. In her prior role as VP Planning, Strategy & Transformation at Rockwell Automation, she oversaw supply chain process and technology implementations to improve service performance.

The key risks to Hasbro's business primarily revolve around global trade dynamics, evolving consumer preferences, and broader economic conditions.

1. Tariffs and Supply Chain Dependence on China

   Hasbro faces significant risk due to its substantial reliance on manufacturing in China. The imposition or threat of tariffs on Chinese imports directly increases product costs, which can lead to higher consumer prices, reduced consumer spending, and ultimately lower revenues. While Hasbro is working to diversify its supply chain, it remains heavily dependent on Chinese manufacturing for many of its products, making it vulnerable to geopolitical tensions and trade policy changes.

2. Evolving Consumer Interests and Competition in Digital Entertainment

   Hasbro must continuously adapt to rapidly changing consumer interests and intense competition, particularly from the expanding digital gaming and entertainment sectors. The company's ability to innovate its product offerings and successfully grow its digital gaming and licensing businesses is crucial to maintaining consumer engagement and offsetting declining core toy revenues. Failure to effectively execute its strategic shift towards these higher-margin areas could significantly impact its business.

3. Adverse Global Economic Conditions

   The company is susceptible to global economic conditions such as inflation, rising interest rates, and recessions. These factors can reduce consumer discretionary spending, which directly impacts sales and profitability for a toy and game company like Hasbro. High inflation, in particular, has been highlighted as an ongoing risk that can negatively affect business performance.

Clear emerging threats for Hasbro (HAS) include:

• Emergence of new collectible card games (CCGs) directly competing with Magic: The Gathering. A prime example is Disney Lorcana, which launched in 2023. Backed by Disney's powerful intellectual property and marketing, Lorcana directly competes for player base, collector attention, and market share within the lucrative trading card game segment, posing a direct challenge to Hasbro's highly profitable Wizards of the Coast division.

• Accelerated shift of child entertainment and play patterns towards digital platforms. Children are increasingly dedicating more screen time to interactive digital experiences such as Roblox, Minecraft, TikTok, and YouTube Kids. This pervasive and engaging digital consumption directly reduces the time and attention available for physical toys and traditional games, posing an ongoing and intensifying threat to Hasbro's core Consumer Products segment by fundamentally altering how younger generations choose to play and interact.

Hasbro (symbol: HAS) operates in several addressable markets for its main products and services, including toys, games and puzzles, digital gaming, and entertainment.

• Global Toy Market: The global toys market was valued at USD 200.08 billion in 2024 and is projected to grow to USD 349.15 billion by 2035, with a Compound Annual Growth Rate (CAGR) of 5.19% from 2025 to 2035. Another report indicated the global toys market was valued at $92.2 billion in 2019 and is projected to reach $103.8 billion by 2027, growing at a CAGR of 2.5% from 2021 to 2027.
• North America Toy Market: North America held the major share of the global toy market, accounting for over 28% of worldwide revenue with a market size of USD 32,388.53 million in 2024. The U.S. toy market is expected to grow significantly, reaching USD 81.32 billion by 2032.
• Global Preschool Children's Toy Market: This market was valued at USD 12.98 billion in 2024 and is projected to reach USD 25.57 billion by 2031, growing at a CAGR of 4.6% from 2024 to 2031. In 2023, global preschool toy sales recorded approximately USD 10 billion.
• Global Action Figures Market: The global action figures market is expected to be worth around USD 18.7 billion by 2034, growing from USD 8.5 billion in 2024 at a CAGR of 8.2% during the forecast period from 2025 to 2034. Another estimate projects the market to increase at a CAGR of 8.9% from USD 10.6 billion in 2025 to USD 24.7 billion by 2035.
• North America Action Figures Market: North America leads this market with a commanding 42.5% share in 2024, valued at USD 3.61 billion.
• Global Educational Toys Market: The global educational toys market size was estimated at USD 54.00 billion in 2023 and is projected to reach USD 118.79 billion by 2030, growing at a CAGR of 12.0% from 2024 to 2030.
• Global Board Games Market: The global board games market size was valued at USD 14.32 billion in 2023 and is poised to grow to USD 34.04 billion by 2032, with a CAGR of 10.1% in the forecast period (2025-2032). Another report valued the market at USD 21.07 billion in 2023, expecting it to reach USD 41.07 billion by 2029, rising at a CAGR of 11.77%.
• North America Board Games Market: North America dominated the market in 2023, valued at USD 5.38 billion, and also took the leading share in 2024 with USD 5.98 billion. The U.S. market alone is estimated to reach USD 3.90 billion in 2025.
• Global Games and Puzzles Market: This market was estimated at USD 17.04 billion in 2023 and is projected to reach USD 54.19 billion by 2030, growing at a CAGR of 18% from 2024 to 2030. Another source indicates the global market size was valued at USD 20.4 billion in 2025 and is expected to reach USD 41.2 billion by 2035, growing at a 7.3% CAGR.
• U.S. Games and Puzzles Market: The games and puzzles market in the United States is expected to reach a projected revenue of US$ 13,557.8 million by 2030, with a CAGR of 18.3% from 2024 to 2030.
• Global Digital Gaming Market: The global digital gaming market, valued at $226.7 billion in 2024, is projected to grow at a 15.7% CAGR, reaching $840.56 billion by 2033. Mobile gaming alone accounts for approximately $92 billion in 2024.
• Global Entertainment and Media Market: The global entertainment and media market is projected to grow significantly from 3070.92 USD billion in 2024 to 8020.97 USD billion by 2035.

Hasbro (HAS) is expected to drive future revenue growth over the next two to three years through several strategic initiatives:

1. Expansion of Wizards of the Coast and Digital Gaming: The Wizards of the Coast and Digital Gaming segment, home to franchises like Magic: The Gathering and Dungeons & Dragons, is a significant growth engine for Hasbro. The company anticipates high revenue growth in this segment, driven by new player acquisition, successful "Universes Beyond" collaborations with popular brands such as Spider-Man and Final Fantasy, and the launch of new internally published video games, including "Exodus" in 2026.
2. Expanding Global Reach and Fan Base: Hasbro aims to increase its global reach from over 500 million to more than 750 million kids, families, and fans by 2027. This growth in its customer base will be achieved through initiatives such as "aging up" its appeal to fans aged 13 and above across its brands, expanding into girls' toys, and penetrating emerging markets.
3. Leveraging Brand Portfolio and Strategic Licensing Partnerships: Hasbro intends to drive profitable growth by leveraging its extensive brand portfolio and cultivating strategic licensing partnerships. This includes collaborations for blockbuster movies, themed hotels, cruise ships, quick-service restaurants, and AAA video games. The "Universes Beyond" strategy for Magic: The Gathering, which involves licensing other major intellectual properties, is a key component of this approach.
4. Enhancing Direct-to-Consumer (DTC) and Digital Capabilities: The company is focused on building its digital and direct-to-consumer capabilities, including its e-commerce platforms and services. Hasbro's direct platform, anchored by Hasbro Pulse and D&D Beyond, is projected to become a $1 billion digital and e-commerce direct business with over 50 million accounts by 2027. This includes new exclusives, crowdfunded products, and the relaunch of iconic collectibles and gaming systems.

Share Repurchases

• As of September 29, 2024, Hasbro had $241.6 million remaining available under its share repurchase authorization.
• Hasbro's annual net common equity issued/repurchased for 2022 was -$125 million, indicating net repurchases.
• Net common equity issued/repurchased for 2023 and 2024 was $0, suggesting a pause in significant repurchase activity in these years.

Share Issuance

• Hasbro's shares outstanding increased by 0.36% in 2022 to 0.139 billion and by 1.08% in 2024 to 0.14 billion, indicating minor share issuances, likely related to employee stock plans.
• In its 2024 Annual Report, Hasbro reported 7.7 million shares reserved for issuance under stock incentive plans for employees and non-employee directors.
• Stock compensation expense (before income taxes) was $97.8 million in 2021, $81.3 million in 2022, and $71.9 million in 2023.

Outbound Investments

• On December 27, 2023, Hasbro completed the sale of its eOne Film and TV business to Lionsgate for $500 million, excluding its family brands.
• The company's strategic focus involves "partner-scaled co-investment" to expand its reach through retail and licensing partnerships.
• Entertainment investments are focused on Hasbro's intellectual property (IP), including merchandise and digital engagement opportunities, prioritizing franchise brands.

Capital Expenditures

• Hasbro's capital expenditures were $132.7 million in 2021, $174.2 million in 2022, $209.3 million in 2023, and $197.5 million in 2024.
• Expected capital expenditures for 2025 are $214 million.
• Capital allocation priorities for 2025 include investing in the core business, specifically high-return growth drivers such as Wizards of the Coast and digital initiatives, as well as systems modernization, supply chain excellence, design acceleration, and AI and digital advancement.