Hasbro (HAS)
Market Price (12/4/2025): $82.46 | Market Cap: $11.6 BilSector: Consumer Discretionary | Industry: Leisure Products
Hasbro (HAS)
Market Price (12/4/2025): $82.46Market Cap: $11.6 BilSector: Consumer DiscretionaryIndustry: Leisure Products
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Content & Streaming. Themes include Direct-to-Consumer Brands, Show more. |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Content & Streaming. Themes include Direct-to-Consumer Brands, Show more. |
Valuation, Metrics & Events
HAS Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
1. Hasbro reported strong third-quarter 2025 financial results, surpassing analyst expectations for both earnings per share (EPS) and revenue. The company announced an 8% increase in revenue to $1.39 billion and a 13% rise in operating profit. This performance, released on October 23, 2025, indicated robust underlying business strength.
2. Exceptional growth in the Wizards of the Coast and Digital Gaming segment significantly boosted overall revenue. This segment saw a 42% increase in revenue, primarily driven by a 55% growth in Magic: The Gathering and a 21% rise in licensed digital gaming. The strong performance of these high-margin properties contributed positively to Hasbro's financial health and investor confidence.
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Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| HAS Return | -8% | 12% | -38% | -12% | 15% | 52% | -2% |
| Peers Return | 15% | 20% | -23% | 17% | -16% | 23% | 29% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| HAS Win Rate | 67% | 67% | 33% | 58% | 58% | 80% | |
| Peers Win Rate | 60% | 53% | 37% | 45% | 45% | 64% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| HAS Max Drawdown | -57% | -5% | -44% | -26% | -8% | -8% | |
| Peers Max Drawdown | -55% | -1% | -31% | -11% | -23% | -27% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: BC, PII, HAS, MAT, THO. See HAS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | HAS | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -58.7% | -25.4% |
| % Gain to Breakeven | 142.4% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -57.7% | -33.9% |
| % Gain to Breakeven | 136.5% | 51.3% |
| Time to Breakeven | Not Fully Recovered days | 148 days |
| 2018 Correction | ||
| % Loss | -32.8% | -19.8% |
| % Gain to Breakeven | 48.8% | 24.7% |
| Time to Breakeven | 201 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -47.7% | -56.8% |
| % Gain to Breakeven | 91.4% | 131.3% |
| Time to Breakeven | 406 days | 1480 days |
Compare to BC, PII, HAS, MAT, THO
In The Past
Hasbro's stock fell -58.7% during the 2022 Inflation Shock from a high on 1/4/2022. A -58.7% loss requires a 142.4% gain to breakeven.
Preserve Wealth
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Asset Allocation
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Latest Trefis Analyses
Trade Ideas
Select past ideas related to HAS. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 6.8% | 6.8% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.5% | 0.5% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.3% | 1.3% | -1.6% |
| 09302022 | HAS | Hasbro | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -18.5% | 2.7% | -28.5% |
| 06302020 | HAS | Hasbro | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 26.8% | 30.2% | -4.6% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 6.8% | 6.8% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.5% | 0.5% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.3% | 1.3% | -1.6% |
| 09302022 | HAS | Hasbro | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -18.5% | 2.7% | -28.5% |
| 06302020 | HAS | Hasbro | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 26.8% | 30.2% | -4.6% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Hasbro
| Peers to compare with: |
Financials
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Returns
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Comparison Analyses
Segment Financials
Revenue by Segment
| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Consumer Products | 3,171 | ||||
| Wizards of the Coast and Digital Gaming | 1,641 | ||||
| Entertainment | 711 | ||||
| Corporate and Other | 187 | ||||
| Intersegment revenue | -707 | ||||
| Entertainment, Licensing and Digital | 434 | ||||
| Global Operations | 0 | ||||
| International | 1,836 | ||||
| U.S. and Canada | 2,449 | ||||
| Total | 5,003 | 4,720 |
| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Wizards of the Coast and Digital Gaming | 526 | ||||
| Consumer Products | -65 | ||||
| Corporate and Other | -88 | ||||
| Entertainment | -1,912 | ||||
| Corporate and eliminations | 37 | ||||
| Entertainment, Licensing and Digital | 100 | ||||
| Global Operations | -7 | ||||
| International | 107 | ||||
| U.S. and Canada | 415 | ||||
| Total | -1,539 | 652 |
| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Consumer Products | 6,456 | 5,758 | 4,926 | 5,552 | |
| Wizards of the Coast and Digital Gaming | 4,340 | 2,969 | 1,585 | 586 | |
| Entertainment | 3,508 | 6,273 | 6,053 | 6,003 | |
| Corporate and Other | -7,764 | -5,704 | -2,526 | -1,323 | |
| Corporate and eliminations | -902 | ||||
| Entertainment, Licensing and Digital | 696 | ||||
| Global Operations | 3,334 | ||||
| International | 2,482 | ||||
| U.S. and Canada | 3,245 | ||||
| Total | 6,541 | 9,296 | 10,038 | 10,818 | 8,856 |
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 11052025 | 10-Q 9/28/2025 |
| 6302025 | 7312025 | 10-Q 6/29/2025 |
| 3312025 | 5062025 | 10-Q 3/30/2025 |
| 12312024 | 2272025 | 10-K 12/31/2024 |
| 9302024 | 10312024 | 10-Q 9/29/2024 |
| 6302024 | 7312024 | 10-Q 6/30/2024 |
| 3312024 | 5012024 | 10-Q 3/31/2024 |
| 12312023 | 2282024 | 10-K 12/31/2023 |
| 9302023 | 11012023 | 10-Q 10/1/2023 |
| 6302023 | 8042023 | 10-Q 7/2/2023 |
| 3312023 | 5032023 | 10-Q 4/2/2023 |
| 12312022 | 2222023 | 10-K 12/25/2022 |
| 9302022 | 10262022 | 10-Q 9/25/2022 |
| 6302022 | 7262022 | 10-Q 6/26/2022 |
| 3312022 | 4272022 | 10-Q 3/27/2022 |
| 12312021 | 2232022 | 10-K 12/26/2021 |
External Quote Links
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