• Oakley for high-performance ear protection.
• A specialized Garmin for personal sensory tech.

• Hearing Protection and Enhancement Devices: AXIL Brands offers a range of electronic earplugs, earmuffs, and communication systems designed for noise reduction and sound amplification.
• Residential and Gun Safes: The company provides secure storage solutions for firearms, valuables, and important documents through its American Rebel brand.
• Branded Apparel and Personal Defense Accessories: AXIL Brands sells a variety of branded clothing and accessories, including items designed for concealed carry and personal security.

AXIL Brands (symbol: AXIL) primarily sells its products to **individuals** through direct-to-consumer (DTC) channels, including its own e-commerce website (goaxil.com) and third-party marketplaces such as Amazon (AMZN) and Walmart (WMT). While the company also maintains a business-to-business (B2B) network of dealer and distributor accounts, its emphasis on direct-to-consumer sales indicates a primary focus on the end-user.

The company serves the following categories of individual customers:

• Shooters and Hunters: Individuals participating in shooting sports, hunting, and related outdoor activities who require specialized hearing protection and enhancement products.
• Outdoor and Motorsports Enthusiasts: Individuals engaged in various outdoor pursuits, including motorsports, fishing, and general recreation, seeking protective gear (such as hearing protection and eyewear) and accessories.
• Professional and Industrial Workers: Individuals employed in occupations with high noise exposure, including fields such as manufacturing, construction, aviation, military, and law enforcement, who need effective hearing protection for occupational safety.

Jeff Sasan Toghraie, Chief Executive Officer & Chairman

Mr. Toghraie has served as the CEO & Chairman of AXIL Brands, Inc. since June 2015. He is also the Managing Director & Principal at Intrepid Global Advisors, Inc., a position he has held since 2010, and a Partner at Axon Capital Management, Inc. His past experience includes serving as Director, Vice President-Sales & Marketing at Banneker, Inc. Additionally, he has been involved with various privately held development companies.

Jeff Brown, Chief Financial Officer & Chief Operating Officer

Mr. Brown was appointed Chief Financial Officer and Chief Operating Officer of AXIL Brands, Inc. effective May 1, 2024, having already served as COO and a director of the company. He is the CEO and a founding member of Brown Equity Partners, LLC, established in 2007, which provides capital to management teams and companies. Prior to that, from 1993 to 2007, he was a founding partner and primary deal originator for the venture capital and private equity firm Forrest Binkley & Brown. Mr. Brown has a substantial background in the investment business, having served on more than 50 boards of directors, including 10 public companies. He has experience selling companies, notably divesting a minority and then a majority stake in his independent firm (Brown Wealth Management, which evolved into Stratos Private Wealth) to Strat Wealth Partners. His career also includes positions at Hughes Aircraft Company, Morgan Stanley & Company, Security Pacific Capital Corporation, and Bank of America Corporation. His extensive background demonstrates a clear pattern of managing and founding companies, engaging in company sales, and involvement with private equity.

Tyler Smith, National Sales Director

Mr. Smith began his role as National Sales Director at AXIL Hearing Performance in January 2023. His prior experience includes serving as Territory Sales Manager at Resound from April 2019 to January 2023, and as a Sales Manager at Cedar Diagnostics from August 2012 to April 2019. He started his career as a Sales Representative at Alterra Pest Control, where he worked from January 2010 to August 2012. Mr. Smith earned a Bachelor's degree in Professional Sales from Weber State University in 2014.

Heather Cornell, Director of Investor Relations

Ms. Cornell serves as the Director of Investor Relations for AXIL Brands, Inc.

The most clear emerging threat to AXIL Brands is the significant expansion and increased competition from the Over-the-Counter (OTC) hearing aid market. Following the FDA's final rule in 2022, which allows for the sale of hearing aids directly to consumers without a prescription, AXIL's "hearing enhancement" product line now faces direct competition from a wider range of FDA-regulated, lower-cost devices from both traditional medical device manufacturers and new entrants. This could lead to a shift in consumer preference towards these regulated OTC options, potentially cannibalizing a segment of AXIL's market.

AXIL Brands (symbol: AXIL) operates in two main product segments: hearing enhancement and protection products, and hair and skin care products.

The addressable markets for their main products are as follows:

Hearing Enhancement and Protection Products

AXIL Brands' primary business, constituting 94% of its sales, involves hearing enhancement and protection products such as earplugs, earmuffs, and earbuds.

• Global Hearing Protection Equipment Market: The global hearing protection equipment market was valued at USD 4.31 billion in 2024 and is projected to reach USD 15.52 billion by 2032, with a compound annual growth rate (CAGR) of 15.3% during the forecast period. Other estimates for the global hearing protection devices market include USD 2.28 billion in 2023, expanding to US$ 5.98 billion by 2033 (CAGR of 10.1%), and USD 2.4 billion in 2025, reaching USD 4.2 billion by 2032 (CAGR of 8.2%).
• North American Hearing Protection Equipment Market: North America holds a dominant position in the hearing protection equipment market, accounting for the largest revenue share of 40.01% in 2024. The U.S. market alone captured 82.52% of North America's revenue share in 2025.
• Global Hearables Market (includes smart earbuds for hearing enhancement): The global hearables market size was valued at USD 34.3 billion in 2022 and is expected to reach USD 123.3 billion by 2032, growing at a CAGR of 13.6%. Another report estimates the global hearables market size at USD 42.09 billion in 2023, projected to reach USD 143.80 billion by 2032 with a CAGR of 16.6%.
• Global Earbuds Market: The global earbuds market size was valued at USD 27.5 billion in 2024 and is estimated to reach USD 114.5 billion by 2033, demonstrating a CAGR of 16.34% from 2025 to 2033. The market volume is projected to grow from 0.42 billion units in 2025 to 1.02 billion units by 2030, at a 19.42% CAGR.
• North American Earbuds Market: North America held the largest market share in the global earbuds market in 2024, with over 34.6%. The United States accounts for over 80.00% of the earbuds market share in North America in 2024.

Hair and Skin Care Products

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Expected Drivers of Future Revenue Growth for AXIL Brands (AXIL)

Over the next 2-3 years, AXIL Brands (AXIL) is expected to drive future revenue growth through several key strategies:

1. Expansion into Offline Retail Channels: AXIL Brands is actively diversifying its distribution strategy beyond its online presence by significantly expanding into offline retail. The company aims to increase its physical retail points and has already established partnerships with major retailers such as Costco, Bass Pro Shops, Scheel's, and select Walmart stores. This strategic shift targets a balanced revenue mix, with retail contributing 30% of total revenue by the end of 2026.
2. International Market Penetration: A core component of AXIL's growth strategy involves strengthening international distribution agreements and expanding the AXIL brand into new global markets. The company is actively pursuing opportunities in Europe and is in negotiations for expansion into Asia-Pacific regions. The goal is to have international sales account for 30% of total revenue by the end of 2026.
3. New Product Launches and Innovation: AXIL Brands is committed to maintaining its technological leadership and continuously introducing new and enhanced hearing protection and enhancement products. The product roadmap includes the launch of several new or next-generation products, notably the GS Extreme 3.0, which is anticipated to be released for the holiday season of 2025. Recent introductions like the XCOR SE earbuds and X30i filtered earplug bundle at Costco exemplify this focus on product innovation.
4. Leveraging Strategic Partnerships and Brand Alliances: The company is enhancing its market credibility and reach through strategic partnerships. Alliances with major brands like NASCAR and Monster Jam are expected to boost brand recognition. Furthermore, key wholesale partnerships, such as the one with Costco, are considered significant catalysts for top-line growth.
5. Growth in the Hair and Skin Care Segment: While the primary focus remains on the hearing protection segment, AXIL Brands sees potential for its Reviv3 Procare hair and skin care product line to become a more substantial contributor to revenue. The company recently launched the full Reviv3 Procare product line in Chatters, Canada's largest salon retailer.

Share Issuance

• On October 28, 2025, BZ Capital purchased 1,200,000 shares of Series A Preferred Stock for $12,000, which are convertible into common shares.
• On November 3, 2025, BZ Capital converted 900,000 shares of Series A Preferred Stock into 45,000 shares of Common Stock.
• The company issued stock options to purchase 110,000 shares on May 10, 2022, and 250,000 shares on October 14, 2024.

Inbound Investments

• BZ Capital made an investment of $12,000 on October 28, 2025, by purchasing 1,200,000 shares of Series A Preferred Stock.

Outbound Investments

• On June 16, 2022, the company completed the acquisition of substantially all the assets of Axil & Associated Brands Corp. ("A&A"), a leader in hearing and audio enhancement and protection.
• Reviv3 Acquisition Corporation (now AXIL Distribution Company) was incorporated in March 2022 to facilitate the A&A acquisition.

Capital Expenditures

• Capital expenditures amounted to approximately $0.21 million for the fiscal year ended May 31, 2025, and $0.14 million for the fiscal year ended May 31, 2024.
• The primary focus of capital expenditures includes investing in innovation and the development of new and enhanced hearing products.
• AXIL Brands is also advancing its U.S. manufacturing transition.