AXIL Brands (AXIL)
Market Price (9/11/2026): $6.02 | Market Cap: $41.0 MilSector: Consumer Discretionary | Industry: Consumer Electronics
AXIL Brands (AXIL)
Market Price (9/11/2026): $6.02Market Cap: $41.0 MilSector: Consumer DiscretionaryIndustry: Consumer Electronics
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.6% Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17% | Weak multi-year price returns2Y Excs Rtn is -18% | High stock price volatilityVol 12M is 101% Key risksAXIL key risks include [1] the need to generate sufficient revenue and secure additional financing to support its growth initiatives and [2] managing operational challenges from tariff exposure through the relocation of its manufacturing. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.6% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17% |
| Weak multi-year price returns2Y Excs Rtn is -18% |
| High stock price volatilityVol 12M is 101% |
| Key risksAXIL key risks include [1] the need to generate sufficient revenue and secure additional financing to support its growth initiatives and [2] managing operational challenges from tariff exposure through the relocation of its manufacturing. |
Qualitative Assessment
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Updated on 9/9/2026
AXIL Brands (AXIL) stock has lost about 10% since 5/31/2026 because of the following key factors:
1. Revenue Miss in Fiscal Q4 2026, Despite EPS Beat. AXIL Brands reported mixed results for its fiscal fourth quarter ended May 31, 2026. While diluted earnings per share (EPS) of $0.18 surpassed the analyst forecast of $0.14 by 28.6%, revenue for the quarter reached $8.56 million, falling short of the $9.13 million expected by 6.2%. This revenue shortfall, announced on August 18, 2026, likely contributed to investor disappointment despite strong profitability metrics. The stock, after an initial rise, declined significantly the following day, closing down 11.28% to $5.90 on August 19, 2026.
2. Decline in Direct-to-Consumer (DTC) Revenue Amidst Channel Shift. While the company demonstrated significant growth in retail and wholesale channels, with revenue climbing 136.9% to $9.9 million for the full fiscal year 2026, its direct-to-consumer (DTC) revenue in the hearing segment experienced a 4.3% decline, to $19.7 million for the fiscal year. This shift away from a historically strong DTC model towards retail and wholesale, although driving overall revenue growth, might signal concerns regarding the underlying strength of its direct customer engagement and the potential for higher associated costs in the new channels.
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AXIL Brands (AXIL) stock has lost about 10% since 5/31/2026 because of the following key factors:
1. Revenue Miss in Fiscal Q4 2026, Despite EPS Beat. AXIL Brands reported mixed results for its fiscal fourth quarter ended May 31, 2026. While diluted earnings per share (EPS) of $0.18 surpassed the analyst forecast of $0.14 by 28.6%, revenue for the quarter reached $8.56 million, falling short of the $9.13 million expected by 6.2%. This revenue shortfall, announced on August 18, 2026, likely contributed to investor disappointment despite strong profitability metrics. The stock, after an initial rise, declined significantly the following day, closing down 11.28% to $5.90 on August 19, 2026.
2. Decline in Direct-to-Consumer (DTC) Revenue Amidst Channel Shift. While the company demonstrated significant growth in retail and wholesale channels, with revenue climbing 136.9% to $9.9 million for the full fiscal year 2026, its direct-to-consumer (DTC) revenue in the hearing segment experienced a 4.3% decline, to $19.7 million for the fiscal year. This shift away from a historically strong DTC model towards retail and wholesale, although driving overall revenue growth, might signal concerns regarding the underlying strength of its direct customer engagement and the potential for higher associated costs in the new channels.
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Updated on 9/9/2026
AXIL Brands (AXIL) stock has lost about 10% since 5/31/2026 because of the following key factors:
1. Revenue Miss in Fiscal Q4 2026, Despite EPS Beat. AXIL Brands reported mixed results for its fiscal fourth quarter ended May 31, 2026. While diluted earnings per share (EPS) of $0.18 surpassed the analyst forecast of $0.14 by 28.6%, revenue for the quarter reached $8.56 million, falling short of the $9.13 million expected by 6.2%. This revenue shortfall, announced on August 18, 2026, likely contributed to investor disappointment despite strong profitability metrics. The stock, after an initial rise, declined significantly the following day, closing down 11.28% to $5.90 on August 19, 2026.
2. Decline in Direct-to-Consumer (DTC) Revenue Amidst Channel Shift. While the company demonstrated significant growth in retail and wholesale channels, with revenue climbing 136.9% to $9.9 million for the full fiscal year 2026, its direct-to-consumer (DTC) revenue in the hearing segment experienced a 4.3% decline, to $19.7 million for the fiscal year. This shift away from a historically strong DTC model towards retail and wholesale, although driving overall revenue growth, might signal concerns regarding the underlying strength of its direct customer engagement and the potential for higher associated costs in the new channels.
3. Gross Margin Pressure from Big Box Retail Expansion. Although AXIL Brands' gross margin expanded to 72% in fiscal Q4 2026, partly due to tariff refunds, the company noted that "tighter margins from big box retail sales" partially offset these gains. This suggests that while the aggressive expansion into approximately 6,000 retail locations, including Walmart and Sportsman's Warehouse, successfully increased product distribution, it may be coming at the cost of lower per-unit profitability, raising investor concerns about sustained margin health in the long term.
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AXIL Brands (AXIL) stock has lost about 10% since 5/31/2026 because of the following key factors:
1. Revenue Miss in Fiscal Q4 2026, Despite EPS Beat. AXIL Brands reported mixed results for its fiscal fourth quarter ended May 31, 2026. While diluted earnings per share (EPS) of $0.18 surpassed the analyst forecast of $0.14 by 28.6%, revenue for the quarter reached $8.56 million, falling short of the $9.13 million expected by 6.2%. This revenue shortfall, announced on August 18, 2026, likely contributed to investor disappointment despite strong profitability metrics. The stock, after an initial rise, declined significantly the following day, closing down 11.28% to $5.90 on August 19, 2026.
2. Decline in Direct-to-Consumer (DTC) Revenue Amidst Channel Shift. While the company demonstrated significant growth in retail and wholesale channels, with revenue climbing 136.9% to $9.9 million for the full fiscal year 2026, its direct-to-consumer (DTC) revenue in the hearing segment experienced a 4.3% decline, to $19.7 million for the fiscal year. This shift away from a historically strong DTC model towards retail and wholesale, although driving overall revenue growth, might signal concerns regarding the underlying strength of its direct customer engagement and the potential for higher associated costs in the new channels.
3. Gross Margin Pressure from Big Box Retail Expansion. Although AXIL Brands' gross margin expanded to 72% in fiscal Q4 2026, partly due to tariff refunds, the company noted that "tighter margins from big box retail sales" partially offset these gains. This suggests that while the aggressive expansion into approximately 6,000 retail locations, including Walmart and Sportsman's Warehouse, successfully increased product distribution, it may be coming at the cost of lower per-unit profitability, raising investor concerns about sustained margin health in the long term.
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Stock Movement Drivers
Fundamental Drivers
The -10.4% change in AXIL stock from 5/31/2026 to 9/10/2026 was primarily driven by a -66.9% change in the company's P/E Multiple.| (LTM values as of) | 5312026 | 9102026 | Change |
|---|---|---|---|
| Stock Price ($) | 6.71 | 6.01 | -10.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 28 | 31 | 10.0% |
| Net Income Margin (%) | 3.6% | 8.8% | 146.2% |
| P/E Multiple | 45.8 | 15.2 | -66.9% |
| Shares Outstanding (Mil) | 7 | 7 | -0.1% |
| Cumulative Contribution | -10.4% |
Market Drivers
5/31/2026 to 9/10/2026| Return | Correlation | |
|---|---|---|
| AXIL | -10.4% | |
| Market (SPY) | 0.2% | -12.6% |
| Sector (XLY) | -7.4% | -2.0% |
Fundamental Drivers
The -11.6% change in AXIL stock from 2/28/2026 to 9/10/2026 was primarily driven by a -54.7% change in the company's P/E Multiple.| (LTM values as of) | 2282026 | 9102026 | Change |
|---|---|---|---|
| Stock Price ($) | 6.79 | 6.01 | -11.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 28 | 31 | 11.5% |
| Net Income Margin (%) | 5.0% | 8.8% | 76.7% |
| P/E Multiple | 33.4 | 15.2 | -54.7% |
| Shares Outstanding (Mil) | 7 | 7 | -0.9% |
| Cumulative Contribution | -11.6% |
Market Drivers
2/28/2026 to 9/10/2026| Return | Correlation | |
|---|---|---|
| AXIL | -11.6% | |
| Market (SPY) | 10.8% | -3.0% |
| Sector (XLY) | -4.0% | 3.2% |
Fundamental Drivers
The 6.9% change in AXIL stock from 8/31/2025 to 9/10/2026 was primarily driven by a 168.7% change in the company's Net Income Margin (%).| (LTM values as of) | 8312025 | 9102026 | Change |
|---|---|---|---|
| Stock Price ($) | 5.62 | 6.01 | 6.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 26 | 31 | 17.5% |
| Net Income Margin (%) | 3.3% | 8.8% | 168.7% |
| P/E Multiple | 43.7 | 15.2 | -65.3% |
| Shares Outstanding (Mil) | 7 | 7 | -2.4% |
| Cumulative Contribution | 6.9% |
Market Drivers
8/31/2025 to 9/10/2026| Return | Correlation | |
|---|---|---|
| AXIL | 6.9% | |
| Market (SPY) | 18.5% | 1.2% |
| Sector (XLY) | -2.8% | 2.4% |
Fundamental Drivers
The 1178.7% change in AXIL stock from 8/31/2023 to 9/10/2026 was primarily driven by a 904.3% change in the company's P/E Multiple.| (LTM values as of) | 8312023 | 9102026 | Change |
|---|---|---|---|
| Stock Price ($) | 0.47 | 6.01 | 1178.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 24 | 31 | 31.1% |
| Net Income Margin (%) | 7.8% | 8.8% | 12.8% |
| P/E Multiple | 1.5 | 15.2 | 904.3% |
| Shares Outstanding (Mil) | 6 | 7 | -13.9% |
| Cumulative Contribution | 1178.7% |
Market Drivers
8/31/2023 to 9/10/2026| Return | Correlation | |
|---|---|---|
| AXIL | 1178.7% | |
| Market (SPY) | 74.2% | -1.0% |
| Sector (XLY) | 34.2% | -0.1% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| AXIL Return | 2% | 173% | 43% | 798% | 80% | -15% | 5360% |
| Peers Return | 10% | -48% | 2% | 12% | -8% | 8% | -36% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 12% | 103% |
Monthly Win Rates [3] | |||||||
| AXIL Win Rate | 33% | 50% | 58% | 17% | 50% | 22% | |
| Peers Win Rate | 45% | 35% | 48% | 47% | 48% | 49% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 44% | |
Max Drawdowns [4] | |||||||
| AXIL Max Drawdown | -84% | -52% | -60% | -74% | -55% | -34% | |
| Peers Max Drawdown | -37% | -57% | -47% | -39% | -52% | -33% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: GRMN, SONO, GPRO, UEIC, TBCH.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/10/2026 (YTD)
How Low Can It Go
| Event | AXIL | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -55.3% | -18.8% |
| % Gain to Breakeven | 123.6% | 23.1% |
| Time to Breakeven | 116 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -43.2% | -7.8% |
| % Gain to Breakeven | 76.2% | 8.5% |
| Time to Breakeven | 178 days | 18 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -15.6% | -9.5% |
| % Gain to Breakeven | 18.5% | 10.5% |
| Time to Breakeven | 2 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -25.1% | -6.7% |
| % Gain to Breakeven | 33.4% | 7.1% |
| Time to Breakeven | 2 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -30.2% | -24.5% |
| % Gain to Breakeven | 43.3% | 32.4% |
| Time to Breakeven | 1 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -26.1% | -33.7% |
| % Gain to Breakeven | 35.3% | 50.9% |
| Time to Breakeven | 2 days | 140 days |
In The Past
AXIL Brands's stock fell -55.3% during the 2025 US Tariff Shock. Such a loss loss requires a 123.6% gain to breakeven.
Preserve Wealth
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Asset Allocation
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| Event | AXIL | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -55.3% | -18.8% |
| % Gain to Breakeven | 123.6% | 23.1% |
| Time to Breakeven | 116 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -43.2% | -7.8% |
| % Gain to Breakeven | 76.2% | 8.5% |
| Time to Breakeven | 178 days | 18 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -25.1% | -6.7% |
| % Gain to Breakeven | 33.4% | 7.1% |
| Time to Breakeven | 2 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -30.2% | -24.5% |
| % Gain to Breakeven | 43.3% | 32.4% |
| Time to Breakeven | 1 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -26.1% | -33.7% |
| % Gain to Breakeven | 35.3% | 50.9% |
| Time to Breakeven | 2 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -45.5% | -19.2% |
| % Gain to Breakeven | 83.3% | 23.8% |
| Time to Breakeven | 1831 days | 105 days |
In The Past
AXIL Brands's stock fell -55.3% during the 2025 US Tariff Shock. Such a loss loss requires a 123.6% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About AXIL Brands (AXIL)
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AXIL Brands, operating as Reviv3 Procare Company, is a consumer products enterprise specializing in the manufacturing, marketing, and distribution of a diverse range of personal care items. Headquartered in El Monte, California, the company primarily focuses on hair and skin care products, extending its portfolio to include baby care and other cosmetic and hygiene categories.
The company's core product line, under the Reviv3 Procare brand, offers a comprehensive system for hair and scalp health, including shampoos (PREP), conditioners (PRIME), maintenance treatments (TREAT), scalp nutrient enhancers (BOOST), deep repair masks (MEND), heat protectants (PROTECT), and thickening sprays. Beyond its flagship hair care, AXIL Brands also provides baby care products under the LANU brand, such as shampoos, body washes, and lotions. Furthermore, the company markets a variety of other personal care essentials like perfumes, mouthwashes, deodorants, shaving products, makeup, and nail care.
AXIL Brands employs a dual distribution strategy, serving both business-to-business and direct-to-consumer markets. It supplies salons through a network of domestic and international distributors, while also reaching individual consumers directly via its e-commerce site and various third-party online platforms. The company maintains an international footprint, distributing its products across the United States, Canada, Europe, and Asia.
```AI Analysis | Feedback
Here are 1-3 brief analogies for AXIL Brands:
- Think of AXIL Brands as a specialized L'Oréal or Estée Lauder, but primarily focused on hair and skin wellness products.
- It's like a boutique Procter & Gamble or Unilever, offering a curated range of personal care products from hair and skin to baby items.
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- PREP Shampoos: Shampoos designed for hair care.
- PRIME Hair Conditioners: Conditioners for hair.
- TREAT Maintenance Care Products: Products for ongoing hair maintenance.
- BOOST Scalp Care: Products formulated to deliver nutrients and enhance scalp circulation.
- MEND Deep Hair Repair Masks: Masks for deep hair repair and added moisture.
- PROTECT Heat Protectant: Products to prevent hair damage from heat styling tools.
- Thickening Sprays: Sprays designed to give hair more volume and body.
- LANU Baby Care Products: A line of baby products including shampoos, body washes, and lotions.
- Perfumes: Fragrance products for personal use.
- Mouthwashes: Oral hygiene products.
- Deodorants: Personal hygiene products for odor control.
- Shaving Products: Products used for shaving.
- Makeup Products: Cosmetic products for face and body.
- Nail Products: Products for nail care and cosmetics.
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AXIL Brands, operating as Reviv3 Procare Company, serves both business-to-business (B2B) salon customers through a network of distributors and individual consumers through its e-commerce site and various third-party online platforms.
The provided background information does not list the names of specific major B2B customer companies or their distributors. However, the company clearly sells to individuals, and the categories of customers it serves include:
- Consumers Seeking Specialized Hair and Scalp Care: Individuals purchasing the core Reviv3 Procare line of products, including shampoos, conditioners, treatments, and styling products, designed for hair and scalp health.
- Parents and Caregivers of Infants: Customers acquiring baby care products such as shampoos, body washes, and lotions under the LANU brand name.
- General Consumers of Personal Care and Beauty Products: Individuals buying other personal care items like perfumes, mouthwashes, deodorants, as well as shaving, makeup, and nail products.
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Jeff Sasan Toghraie, Chairman of the Board, Chief Executive Officer
Jeff Sasan Toghraie joined AXIL Brands, Inc. (formerly Reviv3 Procare Company) in June 2015, where he serves as Chairman and Chief Executive Officer. His firm, Intrepid Global Advisors, has provided consulting services and advances to AXIL Brands.
Jeffrey (Jeff) Brown, Chief Financial Officer, Chief Operating Officer, Director
Jeffrey Brown was appointed Chief Financial Officer of AXIL Brands, Inc. in May 2024. He has served as the company's Chief Operating Officer since March 2017 and became a Director in February 2024. Mr. Brown holds an MBA from Pepperdine University and a BA in Political Science from UC Irvine, bringing operational and finance experience from various consumer and technology ventures. He is also the co-owner, Chairman, and CFO of BZ Capital Strategies, which has received consulting fees from AXIL Brands.
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The key risks to AXIL Brands (AXIL) primarily stem from strategic shifts, intense market competition, and ongoing operational challenges related to its supply chain and costs.
- Potential Divestiture of Hair and Skincare Business: AXIL Brands, Inc. announced in March 2025 its strategic plans, which include the potential divestiture of its legacy hair and skincare subsidiary (Reviv3® brand). This significant strategic shift could fundamentally alter the company's business model, revenue streams, and market position, indicating potential challenges within this previously integral segment.
- Intense Competition: The company operates in highly competitive markets for both its hair and skincare products and its hearing enhancement and protection products. Its ability to effectively compete with other companies in these industries is a consistent risk factor that can impact net sales and profitability.
- Supply Chain Disruptions and Cost Increases: AXIL Brands has faced and continues to be exposed to risks related to supply chain disruptions, increased freight costs, and inflationary pressures. Dependence on a limited number of vendors for essential products and potential major disruptions to logistics or vendor operations could materially impact the business and increase product and operating costs.
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The proliferation and rapid growth of digitally native, direct-to-consumer (DTC) beauty brands, particularly those excelling in social media and influencer marketing, poses a clear emerging threat to AXIL Brands. These agile competitors can quickly capture market share, offering direct competition to AXIL's e-commerce presence and potentially influencing salon purchasing decisions away from established brands.
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AXIL Brands (symbol: AXIL), through its operating company Reviv3 Procare Company, participates in several global and regional personal care markets. The addressable markets for its main products and services are sized as follows:
- Hair Care Products: The global hair care market was estimated at USD 93.9 billion in 2024 and is projected to grow to USD 128.7 billion by 2034.
- Skin Care Products: The global skincare market was valued at approximately USD 195.8 billion in 2025 and is projected to reach USD 318.1 billion by 2036. Asia Pacific held the largest revenue share, accounting for 40.2% in 2025.
- Baby Care Products: The global baby care products market was valued at USD 254.27 billion in 2025 and is projected to grow to USD 488.43 billion by 2034. The Asia Pacific region dominated this market with a 32.80% share in 2025.
- Perfumes (Fragrances): The global perfume market size was valued at USD 53.04 billion in 2025 and is projected to grow to USD 87.17 billion by 2034. North America dominated the perfume market with a 35.57% market share in 2025.
- Mouthwashes (Oral Care): The global oral care market size was calculated at USD 47.3 billion in 2024 and is predicted to reach approximately USD 80.8 billion by 2034. Asia Pacific led the global market with the highest market share of 43% in 2024.
- Deodorants: The global deodorant market size was valued at USD 28.41 billion in 2025 and is projected to grow to USD 47.77 billion by 2034. Europe dominated the deodorant market with a market share of 34.27% in 2025.
- Shaving Products: The global shaving market size was valued at USD 4.76 billion in 2024 and is projected to grow to USD 6.49 billion by 2033. North America dominated the global market in 2021, holding more than 35.00% share.
- Makeup: The global makeup market size was valued at USD 45.95 billion in 2025 and is projected to grow to USD 81.55 billion by 2034. Asia Pacific dominated the makeup market with a 46.87% market share in 2025.
- Nail Products: The global nail care products market size was valued at USD 25.76 billion in 2025 and is projected to grow to USD 40.23 billion by 2034. Asia Pacific dominated this market with a 38.78% market share in 2025.
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AXIL Brands (symbol: AXIL), formerly known as Reviv3 Procare Company, is anticipated to drive future revenue growth over the next 2-3 years through several key strategies across its hearing protection and enhancement products (AXIL brand) and hair and skin care products (Reviv3 Procare brand).
- Expansion into New Retail and Wholesale Channels: The company expects significant top-line growth from securing new major wholesale partnerships. This includes the recent expansion of AXIL hearing products into national membership-based retailers such as Costco, as well as an expanded relationship with Bass Pro Shops and a national retail distribution agreement with Walmart.
- Global Market Expansion and Enhanced Distribution for Reviv3 Procare: AXIL Brands is strategically expanding the distribution and visibility of its Reviv3 Procare hair and skin care products. Key initiatives include the launch of the full Reviv3 Procare product line in Chatters Salons across Canada, which is expected to enhance professional distribution channels and support global expansion. Additionally, a partnership with JuiceCo Pro Agency aims to further expand Reviv3's global footprint and market presence.
- Introduction of New and Innovative Products: Product innovation is a continuous focus for AXIL Brands to drive aggressive growth. Recent examples include the unveiling of the MX II Next Generation Earmuffs featuring Advanced SonicShieldX Technology, the launch of GS Extreme 3.0 Tactical Earbuds, and the introduction of the 'X Series' Earplugs. The company is committed to scaling its product innovation to create sustainable, long-term value.
- Continued Growth in Direct-to-Consumer (DTC) E-commerce Channels: The company has historically seen strong revenue growth driven by its marketing initiatives in direct-to-consumer sales channels. AXIL Brands anticipates continued growth in this segment, emphasizing efforts to strengthen capabilities and increase market share through its e-commerce site and various third-party online platforms.
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Share Repurchases
- In March 2024, AXIL Brands repurchased 207,748,250 shares of Series A preferred stock, equivalent to 10,387,413 shares of common stock on an as-converted basis.
- This repurchase resulted in the reduction of approximately 83% of the company's outstanding Series A preferred shares.
- The share repurchase also reduced approximately 55% of the company's total outstanding shares on a fully diluted basis.
Share Issuance
- In May 2022, as part of the acquisition of AXIL & Associated Brands, Reviv3 Procare Company (now AXIL Brands) issued 73.2 million common shares and 250 million shares of Series A Preferred Stock.
- The Series A Preferred Stock issued in the acquisition was convertible into common stock on a one-to-one ratio and was subject to a two-year lockup agreement.
- On January 12, 2024, the company effected a one-for-twenty (1:20) reverse stock split of its common stock, effective January 16, 2024, in preparation for its NYSE American listing.
Outbound Investments
- Reviv3 Procare Company completed the acquisition of substantially all assets of AXIL & Associated Brands, a provider of hearing protection and enhancement products, in June 2022.
- The acquisition was valued at approximately $33.3 million and was paid for in a combination of common and preferred stock.
- The company's strategy includes expanding its presence in offline retail and international markets, and it plans to relocate a significant portion of its manufacturing to the U.S. to accelerate product development.
Capital Expenditures
- As of May 31, 2023, Reviv3 Procare Company reported no off-balance sheet arrangements that were reasonably likely to have a material effect on its capital expenditures or capital resources.
Peer Outperformance in Consumer Electronics
AXIL has outperformed 100% of its 10 Consumer Electronics peers over 5Y. Consumer Electronics ranks 23rd of 23 industries in Consumer Discretionary by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Consumer Electronics constituents that AXIL has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
45%
of 11 industry peers · -15.7% return
3Y
100%
of 10 industry peers · 1402.5% return
5Y
100%
of 10 industry peers · 2400.0% return
No Consumer Electronics peer with a comparable growth profile has beaten AXIL by more than 20pp over 5Y.
Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Consumer Electronics is AXIL's own industry. Use this to see which corners of the sector have carried the returns.
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Education Services | 14 | -19.0% | 83.9% | 72.0% | LINC 298% · PRDO 233% · CVSA 230% |
| Homebuilding | 18 | -16.2% | 17.6% | 37.1% | GRBK 192% · PHM 155% · TOL 128% |
| Specialty Stores | 7 | 8.3% | 36.2% | 11.4% | SIG 36% · FIVE 30% · ASO 23% |
| Automotive Retail | 18 | -17.1% | 9.8% | 10.5% | MUSA 264% · PAG 174% · ORLY 117% |
| Home Improvement Retail | 5 | -24.7% | -10.0% | 4.5% | HVT 10% · LOW 6% · HD 5% |
| Hotels, Resorts & Cruise Lines | 22 | 13.2% | 43.5% | 3.4% | RCL 227% · MAR 153% · HLT 144% |
| Distributors | 4 | -11.7% | -23.8% | -7.7% | ARMK 155% · GPC 31% · LKQ -46% |
| Specialized Consumer Services | 10 | -15.4% | 24.7% | -14.9% | HRB 114% · FTDR 75% · SCI 39% |
| Home Furnishings | 4 | -8.5% | 20.3% | -15.1% | SGI 47% · LZB 4% · MHK -34% |
| Restaurants | 34 | -10.3% | -15.2% | -17.7% | EAT 319% · CAKE 156% · RAVE 133% |
| Footwear | 9 | 34.1% | 32.3% | -24.5% | WEYS 168% · SHOO 17% · DECK 15% |
| Leisure Products | 13 | -21.9% | -18.4% | -34.1% | GOLF 80% · HAS 12% · MCFT -19% |
| Casinos & Gaming | 20 | -11.8% | -25.4% | -37.0% | MCRI 114% · RSI 64% · RRR 61% |
| Automotive Parts & Equipment | 38 | -5.6% | -3.7% | -37.9% | MOD 1486% · GTX 278% · STRT 90% |
| Apparel, Accessories & Luxury Goods | 27 | -8.2% | 5.0% | -40.4% | ELA 238% · RL 231% · TPR 225% |
| Leisure Facilities | 11 | -5.7% | -12.0% | -40.4% | OSW 127% · JAKK 101% · ESCA 15% |
| Apparel Retail | 25 | -12.7% | 5.3% | -43.4% | ANF 304% · URBN 142% · ROST 111% |
| Household Appliances | 18 | 0.6% | 24.8% | -44.7% | FLXS 173% · KEQU 165% · HBB 115% |
| Broadline Retail | 15 | -15.8% | 13.9% | -55.7% | DDS 316% · EBAY 58% · AMZN 45% |
| Computer & Electronics Retail | 3 | -16.3% | 19.8% | -57.2% | BBY 0% · GME -57% · UPBD -60% |
| Automobile Manufacturers | 8 | -67.8% | -48.2% | -71.9% | GM 82% · F 49% · TSLA 48% |
| Other Specialty Retail | 18 | -33.7% | -53.7% | -78.1% | TLF 108% · BBW 98% · WINA 77% |
| Consumer Electronics ← | 11 | -14.9% | -7.2% | -78.4% | AXIL 2400% · GRMN 74% · MSN -56% |
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| AXIL Brands Earnings Notes | 12/16/2025 | |
| Can AXIL Brands Stock Recover If Markets Fall? | 10/17/2025 |
| Title | |
|---|---|
| ARTICLES |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 8.93 |
| Mkt Cap | 0.2 |
| Rev LTM | 450 |
| Op Inc LTM | 6 |
| FCF LTM | 19 |
| FCF 3Y Avg | 18 |
| CFO LTM | 23 |
| CFO 3Y Avg | 23 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -5.9% |
| Rev Chg 3Y Avg | 2.0% |
| Rev Chg Q | 4.1% |
| QoQ Delta Rev Chg LTM | 1.0% |
| Op Inc Chg LTM | 10.1% |
| Op Inc Chg 3Y Avg | 18.9% |
| Op Mgn LTM | 6.5% |
| Op Mgn 3Y Avg | 2.8% |
| QoQ Delta Op Mgn LTM | 1.1% |
| CFO/Rev LTM | 6.7% |
| CFO/Rev 3Y Avg | 6.7% |
| FCF/Rev LTM | 5.1% |
| FCF/Rev 3Y Avg | 5.2% |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Hearing enhancement and protection | 25 | 26 | 22 | 0 | |
| Hair and skin care | 2 | 1 | 2 | 2 | |
| Ancillary Products | 0 | ||||
| Shampoos and Conditioners | 1 | ||||
| Total | 26 | 27 | 24 | 2 | 2 |
| $ Mil | 2025 | 2024 |
|---|---|---|
| Hearing enhancement and protection | 4 | 3 |
| Hair and skin care | 0 | 0 |
| Depreciation and amortization | -0 | -0 |
| Stock-based compensation | -1 | -0 |
| Corporate expenses | -1 | -1 |
| Total | 1 | 2 |
| $ Mil | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Hearing enhancement and protection | 8 | 8 | 6 | 0 |
| Hair and skin care | 5 | 3 | 4 | 1 |
| Marketing Services | 0 | |||
| Total | 13 | 11 | 10 | 1 |
Price Behavior
Price Behavior
| Market Price | $6.01 | |
| Market Cap ($ Bil) | 0.0 | |
| Distance from 52W High | -30.8% | |
| 50 Days | 200 Days | |
| DMA Price | $6.09 | $6.51 |
| DMA Trend | up | down |
| Distance from DMA | -1.3% | -7.7% |
| 3M | 1YR | |
| Volatility | 65.3% | 93.0% |
| Downside Capture | -96.67 | 6.78 |
| Upside Capture | -120.08 | -14.50 |
| Correlation (SPY) | -16.4% | 1.4% |
AXIL Betas & Captures as of 8/31/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | -1.57 | -1.08 | -0.47 | -0.06 | 0.17 | -0.75 |
| Up Beta | 1.15 | -0.22 | 0.72 | 0.80 | -0.08 | -0.03 |
| Down Beta | -4.27 | -1.07 | -1.08 | -0.43 | 0.03 | 4.74 |
| Up Capture | -142% | -103% | -53% | -18% | 23% | 10% |
| Bmk +ve Days | 10 | 21 | 32 | 68 | 138 | 427 |
| Stock +ve Days | 12 | 19 | 27 | 53 | 107 | 332 |
| Down Capture | -609% | -201% | -72% | -33% | 20% | -527% |
| Bmk -ve Days | 11 | 21 | 32 | 59 | 113 | 324 |
| Stock -ve Days | 9 | 20 | 33 | 68 | 136 | 379 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with AXIL | |
|---|---|---|---|---|
| AXIL | 21.4% | 101.0% | 0.59 | - |
| Sector ETF (XLY) | -4.5% | 19.5% | -0.36 | 2.3% |
| Equity (SPY) | 17.6% | 12.8% | 0.99 | 1.1% |
| Gold (GLD) | 18.7% | 29.2% | 0.59 | 3.8% |
| Commodities (DBC) | 47.9% | 20.4% | 1.81 | 1.0% |
| Real Estate (VNQ) | 6.6% | 13.6% | 0.22 | 7.8% |
| Bitcoin (BTCUSD) | -29.9% | 43.8% | -0.68 | 4.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with AXIL | |
|---|---|---|---|---|
| AXIL | 136.8% | 927.9% | 0.60 | - |
| Sector ETF (XLY) | 4.9% | 24.1% | 0.16 | 0.2% |
| Equity (SPY) | 12.4% | 17.2% | 0.55 | -0.3% |
| Gold (GLD) | 18.5% | 18.8% | 0.80 | -2.2% |
| Commodities (DBC) | 11.5% | 19.5% | 0.46 | -0.9% |
| Real Estate (VNQ) | 0.7% | 18.9% | -0.07 | -1.2% |
| Bitcoin (BTCUSD) | 9.9% | 52.6% | 0.37 | 0.7% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with AXIL | |
|---|---|---|---|---|
| AXIL | 89.7% | 822.1% | 0.65 | - |
| Sector ETF (XLY) | 11.9% | 22.2% | 0.49 | 0.2% |
| Equity (SPY) | 15.1% | 17.9% | 0.71 | -0.1% |
| Gold (GLD) | 12.2% | 16.3% | 0.61 | -1.6% |
| Commodities (DBC) | 8.4% | 18.1% | 0.38 | -0.7% |
| Real Estate (VNQ) | 4.6% | 20.7% | 0.19 | -0.3% |
| Bitcoin (BTCUSD) | 63.4% | 66.2% | 1.03 | 1.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 8/27/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/18/2026 | -11.3% | -6.0% | |
| 4/8/2026 | 2.0% | 2.9% | -3.1% |
| 1/8/2026 | 15.6% | 29.7% | 8.9% |
| 10/7/2025 | 4.2% | -4.4% | -11.3% |
| 8/21/2025 | -7.8% | -19.0% | -9.5% |
| 1/8/2025 | 0.4% | -0.8% | 64.9% |
| 10/10/2024 | 7.5% | 1.8% | 3.8% |
| 8/15/2024 | -10.3% | -16.8% | 6.6% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 10 | 7 | 8 |
| # Negative | 5 | 8 | 6 |
| Median Positive | 3.3% | 4.7% | 7.8% |
| Median Negative | -7.8% | -7.6% | -10.4% |
| Max Positive | 18.4% | 31.6% | 3,025.0% |
| Max Negative | -11.3% | -19.0% | -16.3% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/18/2026 | -11.3% | -6.0% | |
| 4/8/2026 | 2.0% | 2.9% | -3.1% |
| 1/8/2026 | 15.6% | 29.7% | 8.9% |
| 10/7/2025 | 4.2% | -4.4% | -11.3% |
| 8/21/2025 | -7.8% | -19.0% | -9.5% |
| 1/8/2025 | 0.4% | -0.8% | 64.9% |
| 10/10/2024 | 7.5% | 1.8% | 3.8% |
| 8/15/2024 | -10.3% | -16.8% | 6.6% |
| 4/10/2024 | -5.2% | -2.2% | -16.3% |
| 1/4/2024 | 12.4% | 8.3% | 3,025.0% |
| 10/13/2023 | 2.0% | -18.9% | -13.5% |
| 8/22/2023 | 18.4% | 31.6% | -3.2% |
| 1/10/2023 | -7.4% | -9.2% | 35.6% |
| 10/13/2022 | 0.0% | 1.1% | 2.2% |
| 8/25/2022 | 2.3% | 4.7% | 4.7% |
| SUMMARY STATS | |||
| # Positive | 10 | 7 | 8 |
| # Negative | 5 | 8 | 6 |
| Median Positive | 3.3% | 4.7% | 7.8% |
| Median Negative | -7.8% | -7.6% | -10.4% |
| Max Positive | 18.4% | 31.6% | 3,025.0% |
| Max Negative | -11.3% | -19.0% | -16.3% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 05/31/2026 | 08/18/2026 | 10-K |
| 02/28/2026 | 04/08/2026 | 10-Q |
| 11/30/2025 | 01/08/2026 | 10-Q |
| 08/31/2025 | 10/07/2025 | 10-Q |
| 05/31/2025 | 08/21/2025 | 10-K |
| 02/28/2025 | 04/08/2025 | 10-Q |
| 11/30/2024 | 01/08/2025 | 10-Q |
| 08/31/2024 | 10/10/2024 | 10-Q |
| 05/31/2024 | 08/15/2024 | 10-K |
| 02/29/2024 | 04/09/2024 | 10-Q |
| 11/30/2023 | 01/04/2024 | 10-Q |
| 08/31/2023 | 10/12/2023 | 10-Q |
| 05/31/2023 | 08/21/2023 | 10-K |
| 02/28/2023 | 04/12/2023 | 10-Q |
| 11/30/2022 | 01/10/2023 | 10-Q |
| 08/31/2022 | 10/12/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 05/31/2026 | 08/18/2026 | 10-K |
| 02/28/2026 | 04/08/2026 | 10-Q |
| 11/30/2025 | 01/08/2026 | 10-Q |
| 08/31/2025 | 10/07/2025 | 10-Q |
| 05/31/2025 | 08/21/2025 | 10-K |
| 02/28/2025 | 04/08/2025 | 10-Q |
| 11/30/2024 | 01/08/2025 | 10-Q |
| 08/31/2024 | 10/10/2024 | 10-Q |
| 05/31/2024 | 08/15/2024 | 10-K |
| 02/29/2024 | 04/09/2024 | 10-Q |
| 11/30/2023 | 01/04/2024 | 10-Q |
| 08/31/2023 | 10/12/2023 | 10-Q |
| 05/31/2023 | 08/21/2023 | 10-K |
| 02/28/2023 | 04/12/2023 | 10-Q |
| 11/30/2022 | 01/10/2023 | 10-Q |
| 08/31/2022 | 10/12/2022 | 10-Q |
| 05/31/2022 | 08/25/2022 | 10-K |
| 02/28/2022 | 04/11/2022 | 10-Q |
| 11/30/2021 | 01/13/2022 | 10-Q |
| 08/31/2021 | 10/13/2021 | 10-Q |
| 05/31/2021 | 08/30/2021 | 10-K |
| 02/28/2021 | 04/14/2021 | 10-Q |
| 11/30/2020 | 01/12/2021 | 10-Q |
| 08/31/2020 | 10/07/2020 | 10-Q |
| 05/31/2020 | 08/21/2020 | 10-K |
| 02/29/2020 | 04/07/2020 | 10-Q |
| 11/30/2019 | 01/07/2020 | 10-Q |
| 08/31/2019 | 10/02/2019 | 10-Q |
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Consumer Electronics Resources |
| CNET |
| The Verge |
| Engadget |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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Core Cache Last Updated: 9/10/2026