Tearsheet

eBay (EBAY)


Market Price (12/23/2025): $84.0 | Market Cap: $38.7 Bil
Sector: Consumer Discretionary | Industry: Broadline Retail

eBay (EBAY)


Market Price (12/23/2025): $84.0
Market Cap: $38.7 Bil
Sector: Consumer Discretionary
Industry: Broadline Retail

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.0%
Key risks
EBAY key risks include [1] maintaining user trust by combating the fraud and counterfeit products inherent to its open marketplace model.
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 21%
 
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 18%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13%
 
3 Low stock price volatility
Vol 12M is 38%
 
4 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Fintech & Digital Payments, and Sustainable Consumption. Themes include Online Marketplaces, Show more.
 
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.0%
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 21%
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 18%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13%
3 Low stock price volatility
Vol 12M is 38%
4 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Fintech & Digital Payments, and Sustainable Consumption. Themes include Online Marketplaces, Show more.
5 Key risks
EBAY key risks include [1] maintaining user trust by combating the fraud and counterfeit products inherent to its open marketplace model.

Valuation, Metrics & Events

EBAY Stock


Why The Stock Moved


Qualitative Assessment

AI Analysis | Feedback

Here are key points explaining the movement of eBay (EBAY) stock by approximately -7% in the period from August 31, 2025, to December 23, 2025: 1. eBay's Q4 2025 Profit Guidance Fell Short of Expectations. Despite reporting better-than-expected third-quarter 2025 financial results, the company's forecast for adjusted earnings per share in the upcoming fourth quarter disappointed investors, leading to a significant stock decline.

2. Weakening Operating Margins Raised Investor Concerns. The company experienced a decline in its GAAP operating margin to 20.4% in Q3 2025 from 23.1% in the prior year, and its adjusted operating margin also saw a slight decrease. This margin weakness, coupled with forward guidance suggesting further weakening, contributed to investor apprehension.

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Stock Movement Drivers

Fundamental Drivers

The -6.9% change in EBAY stock from 9/22/2025 to 12/22/2025 was primarily driven by a -6.9% change in the company's P/E Multiple.
922202512222025Change
Stock Price ($)90.2784.00-6.95%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)10470.0010470.000.00%
Net Income Margin (%)20.86%20.86%0.00%
P/E Multiple19.0517.73-6.95%
Shares Outstanding (Mil)461.00461.000.00%
Cumulative Contribution-6.95%

LTM = Last Twelve Months as of date shown

Market Drivers

9/22/2025 to 12/22/2025
ReturnCorrelation
EBAY-6.9% 
Market (SPY)2.7%33.1%
Sector (XLY)1.9%25.4%

Fundamental Drivers

The 10.0% change in EBAY stock from 6/23/2025 to 12/22/2025 was primarily driven by a 5.4% change in the company's Net Income Margin (%).
623202512222025Change
Stock Price ($)76.3584.0010.02%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)10312.0010470.001.53%
Net Income Margin (%)19.78%20.86%5.44%
P/E Multiple17.4817.731.44%
Shares Outstanding (Mil)467.00461.001.28%
Cumulative Contribution10.00%

LTM = Last Twelve Months as of date shown

Market Drivers

6/23/2025 to 12/22/2025
ReturnCorrelation
EBAY10.0% 
Market (SPY)14.4%18.6%
Sector (XLY)14.3%16.6%

Fundamental Drivers

The 31.2% change in EBAY stock from 12/22/2024 to 12/22/2025 was primarily driven by a 14.9% change in the company's P/E Multiple.
1222202412222025Change
Stock Price ($)64.0384.0031.19%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)10266.0010470.001.99%
Net Income Margin (%)19.68%20.86%6.01%
P/E Multiple15.4417.7314.86%
Shares Outstanding (Mil)487.00461.005.34%
Cumulative Contribution30.81%

LTM = Last Twelve Months as of date shown

Market Drivers

12/22/2024 to 12/22/2025
ReturnCorrelation
EBAY31.2% 
Market (SPY)16.9%28.7%
Sector (XLY)7.8%25.2%

Fundamental Drivers

The 121.5% change in EBAY stock from 12/23/2022 to 12/22/2025 was primarily driven by a 7273.9% change in the company's Net Income Margin (%).
1223202212222025Change
Stock Price ($)37.9284.00121.51%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)9898.0010470.005.78%
Net Income Margin (%)0.28%20.86%7273.87%
P/E Multiple742.1917.73-97.61%
Shares Outstanding (Mil)548.00461.0015.88%
Cumulative Contribution115.92%

LTM = Last Twelve Months as of date shown

Market Drivers

12/23/2023 to 12/22/2025
ReturnCorrelation
EBAY98.4% 
Market (SPY)47.7%28.7%
Sector (XLY)38.4%25.9%

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
EBAY Return41%34%-36%8%45%39%160%
Peers Return127%8%-33%29%18%5%163%
S&P 500 Return16%27%-19%24%23%17%113%

Monthly Win Rates [3]
EBAY Win Rate50%58%33%50%58%75% 
Peers Win Rate67%55%37%58%55%48% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
EBAY Max Drawdown-27%0%-44%-7%-7%-3% 
Peers Max Drawdown-20%-15%-46%-17%-15%-18% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: AMZN, WMT, MELI, ETSY, TGT. See EBAY Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/22/2025 (YTD)

How Low Can It Go

Unique KeyEventEBAYS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-54.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven118.9%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven1,026 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-31.6%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven46.1%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven32 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-43.4%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven76.7%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven527 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-74.7%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven295.3%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven1,137 days1,480 days

Compare to AMZN, WMT, FICO, TGT, ETSY

In The Past

eBay's stock fell -54.3% during the 2022 Inflation Shock from a high on 10/22/2021. A -54.3% loss requires a 118.9% gain to breakeven.

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About eBay (EBAY)

eBay Inc. operates marketplace platforms that connect buyers and sellers in the United States and internationally. The company's Marketplace platform includes its online marketplace at ebay.com and the eBay suite of mobile apps. Its platforms enable users to list, buy, sell, and pay for items through various online, mobile, and offline channels that include retailers, distributors, liquidators, import and export companies, auctioneers, catalog and mail-order companies, directories, search engines, commerce participants, shopping channels, and networks. The company was founded in 1995 and is headquartered in San Jose, California.

AI Analysis | Feedback

Here are 1-3 brief analogies for eBay:

  • Amazon for used goods and auctions.
  • A global, formalized Craigslist.

AI Analysis | Feedback

```html
  • Online Marketplace Services: eBay provides an online platform that connects buyers and sellers for new, used, and refurbished goods, primarily through auctions and fixed-price listings.
  • Payment Processing Services: The company offers integrated payment solutions, managing transactions and payouts for sellers on its marketplace.
  • Advertising Services: eBay allows sellers to promote their listings and products on the platform through various advertising and promotional tools.
```

AI Analysis | Feedback

eBay (Symbol: EBAY) - Major Customers

eBay's business model primarily revolves around providing an online marketplace platform that connects buyers and sellers. Therefore, it sells its services (listing, transaction facilitation, advertising) primarily to sellers, while also serving a vast base of individual buyers. The company sells primarily to individuals and small-to-medium businesses rather than to a few large corporate customers. Its major customers can be categorized as follows: * **Individual Sellers:** These are casual sellers who use eBay to sell personal items, used goods, collectibles, antiques, or handcrafted products. They are individuals looking to declutter, monetize hobbies, or sell unique items to a global audience. eBay provides them with a ready-made platform and buyer base without requiring their own e-commerce setup. * **Small and Medium Business (SMB) Sellers:** These include entrepreneurs, small businesses, and niche retailers who use eBay as a primary or supplementary sales channel for both new and used merchandise. They leverage eBay's extensive reach, established trust, and various tools to manage inventory, process orders, and connect with customers globally, often without the overhead of maintaining a separate e-commerce website. * **Individual Buyers:** While not "customers" in the sense of paying eBay directly for goods (they pay sellers), individual buyers are crucial to eBay's ecosystem. They are the vast majority of people who come to eBay looking to purchase a wide array of items. They represent a diverse group seeking everything from everyday necessities, electronics, and apparel to unique collectibles, rare items, and bargains. Their active participation drives the demand that attracts sellers to the platform.

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Jamie Iannone, President and Chief Executive Officer

Jamie Iannone was appointed CEO of eBay in April 2020. Before rejoining eBay, he served as Chief Operating Officer of Walmart eCommerce and CEO of SamsClub.com, where he was instrumental in driving digital growth and launching innovative omnichannel experiences. He also held the role of Executive Vice President of digital products at Barnes & Noble, overseeing the NOOK e-reader and digital content business. Iannone previously worked at eBay from 2001 to 2009, with roles in product marketing, search, and buyer experience. His career also includes experience at Epinions.com (which was acquired by SHOP) and as a management consultant at Booz Allen Hamilton.

Peggy Alford, Chief Financial Officer

Peggy Alford assumed the role of Chief Financial Officer on May 12, 2025. Prior to joining eBay, she served as Executive Vice President, Global Sales at PayPal.

Julie Loeger, Senior Vice President, Chief Growth Officer

Julie Loeger has been the Chief Growth Officer and Senior Vice President since 2023. Before her tenure at eBay, she served as Executive Vice President and President of U.S. Cards for Discover Financial Services. She also held various marketing positions at Anheuser Busch, Inc.

Mazen Rawashdeh, Senior Vice President, Chief Technology Officer

Mazen Rawashdeh has served as the Chief Technology Officer and Senior Vice President of eBay since 2019. His previous roles at the company include Vice President of Technology Operations. Before joining eBay, Rawashdeh was the Vice President of infrastructure engineering and operations at Twitter and held various technical positions at Oracle Corporation and LoudCloud.

Cornelius Boone, SVP, Chief People Officer

Cornelius Boone serves as the Senior Vice President, Chief People Officer at eBay.

AI Analysis | Feedback

The public company eBay (symbol: EBAY) faces several key risks to its business, primarily stemming from the highly competitive e-commerce landscape, evolving regulatory environments, and challenges in maintaining user trust amid fraud and counterfeit product concerns.

  1. Intense Competition: eBay operates in a fiercely competitive global e-commerce market, facing significant rivalry from major platforms such as Amazon, Alibaba, and Walmart. This intense competition can adversely impact eBay's market share, profitability, and ability to attract and retain both buyers and sellers. The pressure from competitors often leads to price wars and necessitates continuous innovation to remain relevant and competitive in a rapidly evolving digital retail space.
  2. Regulatory and Legal Compliance: As a global online marketplace, eBay is subject to a complex and ever-changing web of laws and regulations across numerous jurisdictions that were not originally designed for internet businesses. These regulations cover a wide array of areas including consumer protection, environmental standards, data privacy, intellectual property, and tax reporting. Non-compliance with these diverse and often conflicting legal frameworks can result in significant fines, penalties, litigation, and costly operational adjustments, potentially harming eBay's business and reputation. Examples include adherence to the EU's General Product Safety Regulation (GPSR) and evolving tax reporting requirements.
  3. Fraud, Counterfeit Products, and Maintaining User Trust: eBay's open marketplace model is susceptible to fraudulent activities, scams, and the sale of counterfeit products. Such issues can severely damage the platform's reputation, erode user trust, and lead to financial losses for both buyers and sellers. Efforts to combat problem buyers, chargebacks, and ensure product authenticity are ongoing challenges that are critical to maintaining the integrity and perceived safety of the marketplace. Cybersecurity risks, including potential cyberattacks and data breaches that could compromise user information, also fall under this category as they directly impact user trust and could lead to significant costs and regulatory penalties.

AI Analysis | Feedback

The following clear emerging threats have been identified for eBay:

  • Growth of Specialized Vertical Marketplaces: Platforms like Poshmark, Depop, StockX, GOAT, and Vinted are increasingly dominating specific e-commerce categories (e.g., fashion resale, sneakers, collectibles). By offering highly specialized services, curated experiences, and often lower fees or enhanced community features, these platforms are attracting both buyers and sellers away from eBay’s general marketplace in valuable niches.

  • Emergence and Expansion of Social Commerce: The rapid rise of social commerce platforms, particularly TikTok Shop, is creating a new paradigm for online shopping. These platforms integrate product discovery and purchasing directly within social media feeds, offering a highly engaging and often impulse-driven shopping experience that can divert consumer attention and spending from traditional online marketplaces like eBay.

  • Increased Adoption of Local, Fee-Free C2C Platforms: Platforms such as Facebook Marketplace have seen substantial growth as preferred venues for consumer-to-consumer transactions, especially for local sales. With a massive user base and often no transaction fees for local pickup, these platforms directly compete with and draw activity away from eBay's core C2C business, particularly for used and lower-value items.

AI Analysis | Feedback

eBay operates primarily within the global e-commerce market, specifically as an online marketplace for a vast array of goods and services, including both new and non-new items.

Addressable Market Sizes for eBay's Main Products and Services:

  • Global E-commerce Market: The total global e-commerce market size was estimated at USD 25.93 trillion in 2023 and reached USD 26.8 trillion in 2024. This market is projected to grow significantly, potentially reaching USD 83.26 trillion by 2030 or USD 73.47 trillion by 2030.
  • Global Online Marketplace Market: More specifically, the top 100 global online marketplaces are projected to achieve a staggering USD 3.832 trillion in total Gross Merchandise Value (GMV) by the end of 2024. The global digital marketplace market size was valued at USD 580.31 billion in 2024 and is predicted to reach USD 1064.90 billion by 2030.
  • Non-New, Seasoned Goods Market (eBay's Core Focus): eBay's management estimates a total addressable market of USD 500 billion globally for non-new, seasoned goods, which constitute approximately 90% of the platform's Gross Merchandise Volume (GMV). These categories include luxury handbags and watches, jewelry, collectibles, high-value sneakers, and automotive parts and accessories.

AI Analysis | Feedback

For eBay (NASDAQ: EBAY), several key drivers are expected to fuel future revenue growth over the next two to three years:

  1. Growth in Focus Categories: eBay is strategically concentrating on high-value "focus categories" such as collectibles (including trading cards), motor parts and accessories, luxury fashion, and refurbished goods. These categories have consistently shown strong Gross Merchandise Volume (GMV) growth, with focus category GMV accelerating to over 15% in Q3 2025 and over 10% in Q2 2025, significantly outpacing core categories. Management commentary frequently highlights the outperformance of these segments, indicating continued investment and expectation for them to drive overall marketplace expansion.
  2. Leveraging AI for Enhanced Buyer and Seller Experiences: eBay is actively implementing Artificial Intelligence (AI) to improve both buyer and seller interactions, which is anticipated to drive engagement and transaction volume. Initiatives include AI-generated listing titles and images, which have led to higher quality scores and improved performance in product listing ads. This AI-driven personalization aims to deepen engagement with "enthusiast buyers" and streamline the selling process, ultimately contributing to increased GMV and, consequently, revenue.
  3. Expansion of Advertising, Shipping, and Financial Services: Beyond core marketplace transactions, eBay expects revenue growth to be driven by its advertising, shipping, and financial services offerings. These services are projected to contribute to revenue growth modestly higher than GMV. For example, the first-party advertising business grew by 17% in the most recent quarter. The expansion of partnerships, such as with Klarna in the US market, has also exceeded expectations, attracting a younger demographic and boosting sales of high-ticket items, which falls under financial services.
  4. Investment in New Commerce Formats like eBay Live: eBay Live, a newer initiative, is gaining traction with increasing GMV and watch time. This live commerce platform is expanding beyond its initial success in trading cards to include luxury watches, jewelry, and apparel, offering a new avenue for transactions and engagement. The continued development and expansion of such innovative formats are expected to attract more users and drive sales.

AI Analysis | Feedback

Share Repurchases

  • eBay repurchased $3.1 billion of common stock in 2024, following $1.401 billion in 2023 and $3.143 billion in 2022.
  • In 2024, eBay's Board authorized an incremental $2.0 billion in February and an additional $3.0 billion in December for its stock repurchase program.
  • As of December 31, 2024, approximately $3.3 billion remained available under the stock repurchase program for future repurchases.

Share Issuance

  • Proceeds from the issuance of common stock were minimal, totaling $34 million in 2024, $35 million in 2023, and $92 million in 2022.
  • eBay is authorized to issue 3.6 billion shares of common stock.

Outbound Investments

  • eBay completed the acquisition of Caramel, an online automotive transaction solution provider, in February 2025, which it had agreed to acquire in January 2025.
  • Notable acquisitions include Goldin Auctions in April 2024 (undisclosed amount) and TCGplayer.com for $295 million in August 2022.
  • In 2024, eBay executed strategic divestitures, including the sale of Adevinta ASA shares, resulting in $2.4 billion in cash and shares, and the sale of its remaining stake in Gmarket Global LLC.

Capital Expenditures

  • Capital expenditures were consistently within the range of -$444 million to -$458 million from 2021 to 2024.
  • For 2025, capital expenditures are forecast to be between 4-5% of revenue, with an estimate of $528.9 million.
  • The primary focus of these expenditures includes investments in computer equipment, software applications, engineering development services, construction contracts, and AI-driven initiatives.

Better Bets than eBay (EBAY)

Latest Trefis Analyses

Trade Ideas

Select ideas related to EBAY. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
10.7%10.7%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.9%3.9%-0.1%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.8%3.8%-4.4%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
19.9%19.9%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
7.5%7.5%-1.6%
EBAY_10102025_Quality_Momentum_RoomToRun_10%10102025EBAYeBayQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
-4.8%-4.8%-9.6%
EBAY_6302022_Dip_Buyer_FCFYield06302022EBAYeBayDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.4%9.6%-11.2%
EBAY_10312018_Dip_Buyer_FCFYield10312018EBAYeBayDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
30.7%22.8%-10.0%

Recent Active Movers

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Peer Comparisons for eBay

Peers to compare with:

Financials

EBAYAMZNWMTMELIETSYTGTMedian
NameeBay Amazon.c.Walmart MercadoL.Etsy Target  
Mkt Price84.00228.43112.601,993.6555.7395.20103.90
Mkt Cap38.72,429.8897.9101.15.543.272.1
Rev LTM10,470670,038703,06126,1932,854105,24265,718
Op Inc LTM2,23876,19028,9763,1323945,2044,168
FCF LTM1,40913,48115,2638,6106353,0095,810
FCF 3Y Avg1,76221,67714,9846,3706643,7325,051
CFO LTM1,912121,13740,9779,8316916,7748,302
CFO 3Y Avg2,24496,97737,5887,1697097,6467,408

Growth & Margins

EBAYAMZNWMTMELIETSYTGTMedian
NameeBay Amazon.c.Walmart MercadoL.Etsy Target  
Rev Chg LTM2.7%10.9%4.3%36.9%2.0%-2.2%3.5%
Rev Chg 3Y Avg1.5%11.3%5.4%39.5%4.9%-1.1%5.2%
Rev Chg Q6.1%13.3%5.8%39.5%2.4%-1.6%6.0%
QoQ Delta Rev Chg LTM1.5%3.0%1.4%8.7%0.6%-0.4%1.5%
Op Mgn LTM21.4%11.4%4.1%12.0%13.8%4.9%11.7%
Op Mgn 3Y Avg21.2%7.9%4.1%13.1%13.2%5.1%10.5%
QoQ Delta Op Mgn LTM-1.0%0.3%-0.1%-0.3%-0.2%-0.2%-0.2%
CFO/Rev LTM18.3%18.1%5.8%37.5%24.2%6.4%18.2%
CFO/Rev 3Y Avg22.1%15.8%5.6%35.9%25.4%7.2%19.0%
FCF/Rev LTM13.5%2.0%2.2%32.9%22.3%2.9%8.2%
FCF/Rev 3Y Avg17.4%3.5%2.2%32.1%23.8%3.5%10.5%

Valuation

EBAYAMZNWMTMELIETSYTGTMedian
NameeBay Amazon.c.Walmart MercadoL.Etsy Target  
Mkt Cap38.72,429.8897.9101.15.543.272.1
P/S3.73.61.33.91.90.42.8
P/EBIT13.928.527.033.913.48.120.5
P/E17.734.439.248.730.411.532.4
P/CFO20.320.121.910.38.06.415.2
Total Yield7.0%2.9%3.4%2.1%3.3%13.5%3.3%
Dividend Yield1.4%0.0%0.8%0.0%0.0%4.7%0.4%
FCF Yield 3Y Avg6.0%1.1%2.5%6.7%9.7%7.0%6.3%
D/E0.20.10.10.10.60.50.1
Net D/E0.10.00.10.10.30.40.1

Returns

EBAYAMZNWMTMELIETSYTGTMedian
NameeBay Amazon.c.Walmart MercadoL.Etsy Target  
1M Rtn4.3%3.5%7.1%2.1%5.0%8.7%4.6%
3M Rtn-6.9%0.4%9.7%-19.0%-9.6%11.4%-3.3%
6M Rtn10.0%9.6%15.6%-18.7%3.4%0.9%6.5%
12M Rtn31.2%1.6%23.2%15.9%-1.9%-24.4%8.7%
3Y Rtn121.5%168.0%143.7%127.0%-56.1%-26.2%124.2%
1M Excs Rtn0.1%0.0%0.1%-0.3%2.9%8.6%0.1%
3M Excs Rtn-10.8%0.2%6.7%-23.4%-14.4%7.4%-5.3%
6M Excs Rtn0.8%-5.5%2.5%-34.1%-8.5%-13.0%-7.0%
12M Excs Rtn15.9%-13.6%4.4%-1.0%-18.7%-41.1%-7.3%
3Y Excs Rtn33.8%81.7%64.5%62.2%-132.3%-105.0%48.0%

Financials

Segment Financials

Revenue by Segment
$ Mil20242023202220212020
Single Segment10,112    
Marketplace 9,79510,4208,8948,636
Total10,1129,79510,4208,8948,636


Price Behavior

Price Behavior
Market Price$84.00 
Market Cap ($ Bil)38.3 
First Trading Date09/24/1998 
Distance from 52W High-16.1% 
   50 Days200 Days
DMA Price$85.81$80.21
DMA Trendupdown
Distance from DMA-2.1%4.7%
 3M1YR
Volatility41.5%37.8%
Downside Capture119.7451.07
Upside Capture69.2369.72
Correlation (SPY)33.3%28.8%
EBAY Betas & Captures as of 11/30/2025

 1M2M3M6M1Y3Y
Beta1.071.421.310.770.550.74
Up Beta0.010.680.910.420.390.59
Down Beta1.362.011.981.800.730.75
Up Capture114%90%68%51%58%70%
Bmk +ve Days12253873141426
Stock +ve Days8213063128389
Down Capture137%172%149%45%59%94%
Bmk -ve Days7162452107323
Stock -ve Days11203262119358

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
 Comparison of EBAY With Other Asset Classes (Last 1Y)
 EBAYSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return32.8%3.1%14.7%67.3%6.8%-0.5%-16.6%
Annualized Volatility37.6%24.7%19.7%19.3%15.2%17.6%35.4%
Sharpe Ratio0.830.070.572.540.23-0.18-0.25
Correlation With Other Assets 24.9%28.4%9.5%7.9%23.0%7.3%

ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
 Comparison of EBAY With Other Asset Classes (Last 5Y)
 EBAYSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return13.1%10.2%15.0%18.9%11.8%5.1%35.8%
Annualized Volatility32.7%23.8%17.1%15.5%18.7%18.9%48.9%
Sharpe Ratio0.440.390.710.980.510.180.63
Correlation With Other Assets 48.2%48.5%13.0%8.8%41.0%20.1%

ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
 Comparison of EBAY With Other Asset Classes (Last 10Y)
 EBAYSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return12.9%13.3%14.9%14.9%6.7%5.5%69.9%
Annualized Volatility30.9%22.0%18.0%14.8%17.6%20.8%55.8%
Sharpe Ratio0.460.560.710.840.300.230.90
Correlation With Other Assets 48.3%49.1%6.4%13.5%35.4%12.1%

ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date11282025
Short Interest: Shares Quantity14,929,163
Short Interest: % Change Since 1115202513.1%
Average Daily Volume3,864,043
Days-to-Cover Short Interest3.86
Basic Shares Quantity461,000,000
Short % of Basic Shares3.2%

Earnings Returns History

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 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/29/2025-15.9%-18.6%-16.6%
7/30/202518.3%19.3%19.6%
2/26/2025-8.2%-3.7%-2.9%
10/30/2024-8.2%-2.5%1.5%
7/31/20241.1%-0.9%5.4%
5/1/2024-3.3%-2.7%6.7%
1/24/20241.3%-1.3%5.8%
11/7/2023-2.0%-1.1%2.4%
...
SUMMARY STATS   
# Positive8711
# Negative141511
Median Positive1.8%6.6%5.8%
Median Negative-7.1%-3.7%-7.1%
Max Positive18.3%19.3%19.6%
Max Negative-15.9%-18.6%-16.6%

SEC Filings

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Report DateFiling DateFiling
93020251030202510-Q 9/30/2025
6302025731202510-Q 6/30/2025
3312025501202510-Q 3/31/2025
12312024227202510-K 12/31/2024
93020241031202410-Q 9/30/2024
6302024801202410-Q 6/30/2024
3312024502202410-Q 3/31/2024
12312023228202410-K 12/31/2023
93020231108202310-Q 9/30/2023
6302023727202310-Q 6/30/2023
3312023427202310-Q 3/31/2023
12312022223202310-K 12/31/2022
93020221103202210-Q 9/30/2022
6302022804202210-Q 6/30/2022
3312022505202210-Q 3/31/2022
12312021224202210-K 12/31/2021