Here are 1-3 brief analogies for Upbound:

• Upbound is the Terraform for Kubernetes infrastructure.
• Upbound is the VMware for cloud infrastructure in Kubernetes.

• Upbound KOTS (Kubernetes Off-The-Shelf): A software platform that empowers vendors to distribute, manage, and update their Kubernetes applications for on-premise, air-gapped, and hybrid cloud customer environments.
• Embedded Cluster: A solution enabling software vendors to package and deploy a complete, lightweight Kubernetes cluster alongside their application for simplified customer installation.
• Troubleshoot.sh: An open-source framework and tool used for collecting diagnostics and debugging Kubernetes applications in complex customer environments.
• Professional Services & Support: Services offering expert assistance for implementing, customizing, and providing ongoing support for Upbound's application delivery solutions.

Upbound (symbol: UPBD) primarily sells its cloud-native computing solutions and products built around Crossplane to other companies, making it a Business-to-Business (B2B) company.

Based on their publicly available information, including customer case studies and testimonials on their official website, major customers include large enterprises across various sectors. While specific revenue contributions from individual customers are not disclosed, the following are prominent examples of companies that utilize Upbound's offerings for their cloud infrastructure and operations:

• ADP (Automatic Data Processing) - Symbol: ADP
• ServiceNow - Symbol: NOW
• T-Mobile US, Inc. - Symbol: TMUS
• UBS Group AG - Symbol: UBS
• Deutsche Telekom AG - Symbol: DTEGY (ADR)

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Fahmi Karam, Chief Executive Officer

Fahmi Karam was appointed Chief Executive Officer of Upbound Group, Inc. effective June 1, 2025. He joined Upbound in October 2022, and previously served as the Chief Financial Officer of Santander Consumer USA since September 2019. Prior to that, he held roles as Santander’s Head of Pricing and Analytics from May 2018 to September 2019 and as Executive Vice President, Strategy and Corporate Development from September 2015 to May 2018. Mr. Karam has over 20 years of experience in finance and accounting.

Hal Khouri, Executive Vice President and Chief Financial Officer

Hal Khouri will join Upbound Group, Inc. as Executive Vice President and Chief Financial Officer, effective November 10, 2025. He brings over 30 years of experience in consumer-based banking, financial services, leasing, retail, consulting, and government service. Most recently, he served as Executive Vice President and Chief Financial Officer at goeasy Ltd. from August 2019 through November 2025. Before goeasy, Mr. Khouri held the CFO position at Walmart Canada Bank (now Fairstone Bank of Canada) and JPMorgan Chase Canada Bank, and also held senior roles at MBNA Canada, Deloitte, and the Ontario Ministry of Finance.

Rebecca Wooters, Executive Vice President, Chief Growth Officer

Rebecca Wooters serves as the Executive Vice President and Chief Growth Officer for Upbound Group, Inc. Her role involves leveraging deep experience in digital transformation to align with Upbound's strategic initiatives to expand offerings and optimize customer engagement.

Anthony Blasquez, Executive Vice President, Rent-A-Center Business

Anthony Blasquez is the Executive Vice President of Rent-A-Center Business for Upbound Group, Inc.

Tyler Montrone, Executive Vice President, Acima

Tyler Montrone serves as the Executive Vice President of Acima for Upbound Group, Inc.

Upbound Group, Inc. (symbol: UPBD) operates in the lease-to-own and financial health application markets.

Lease-to-Own Market

The global rent-to-own market was valued at approximately USD 100.92 billion in 2024 and is projected to reach USD 151.65 billion by 2033, growing at a Compound Annual Growth Rate (CAGR) of 4.63% from 2025 to 2033. North America held a significant portion of the global rent-to-own market, with a market size of USD 37.41 billion in 2024. More specifically, the U.S. rent-to-own market reached USD 12.31 billion in 2023 and is projected to expand to USD 19.39 billion by 2031, at a CAGR of 6.8%.

Financial Health App Market

The global personal finance mobile app market, which includes financial health applications like Brigit, was valued at USD 101.75 billion in 2023 and is expected to reach USD 675.08 billion by 2032, demonstrating a substantial CAGR of 23.40% during this period. Another estimate for the global financial app market size indicates it was worth USD 2.95 billion in 2024 and is projected to reach USD 10.63 billion by 2033, growing at a CAGR of 15.3% from 2025 to 2033. North America is a key player in this market, holding more than 36.8% of the global personal finance mobile app market share in 2023.

Upbound Group (UPBD) is expected to drive future revenue growth over the next 2-3 years through several key strategic initiatives and market segment performance:

1. Continued Growth in the Acima Segment: The Acima segment has consistently demonstrated strong performance, achieving its eighth consecutive quarter of growth in Gross Merchandise Volume (GMV) and revenue in Q3 2025. This growth is fueled by strategic initiatives focused on increasing repeat business through customer-centric approaches and expanding merchant relationships via digital advancements. The migration to a scalable e-commerce platform and a five-year exclusivity agreement with a significant merchant are expected to further solidify Acima's market position and attract more retailers, creating a "merchant network effect."
2. Expansion and Product Innovation within Brigit: The Brigit brand, an acquisition by Upbound, is a significant driver of revenue growth, showing a 40.2% increase in Q3 2025. This growth is primarily attributed to a substantial 26.8% rise in paying subscribers and an 11.4% increase in average revenue per user. Brigit's strategy includes maintaining its growth momentum, introducing new products such as a line of credit, and fostering collaboration across the broader Upbound platform, leveraging its scalable fintech capabilities.
3. Digital Transformation and Operational Efficiencies: Upbound is strategically investing in digital evolution and enhancing operational efficiencies across its segments, including Rent-A-Center. Over 50% of Upbound's revenue now originates from virtual platforms, which aids in reducing overhead and facilitates rapid scaling. Key initiatives include improving the Rent-A-Center website infrastructure and deploying AI-powered tools, such as the AgenTik sales coaching tool, to boost efficiency and maintain service quality. Furthermore, reduced operating labor expenses have contributed positively to the company's operating profit.
4. Growth in Customer Base and Subscriber Acquisition: A direct driver of revenue growth, particularly for Brigit, is the increase in its paying subscriber base. Upbound employs "test-and-learn" marketing strategies and "Refer a Friend" programs as low-cost yet impactful methods for acquiring new customers across its platforms, thereby expanding its overall customer base.
5. Strategic Partnerships and Merchant Network Expansion: Beyond the direct performance of its segments, Upbound's focus on expanding its merchant relationships, particularly within Acima, is a critical growth driver. These partnerships are vital for broadening the reach of its accessible financial solutions and are integral to the company's strategy for long-term value creation.

Share Repurchases

• Upbound Group authorized a stock repurchase program for up to $500 million in December 2021.
• As of June 30, 2024, approximately $235.0 million remained available for repurchases under the current authorization, with no repurchases made during the six months ended June 30, 2024 and 2023, nor during the nine months ended September 30, 2025 and 2024.
• The company repurchased $75 million of shares during the third quarter and October of 2022.

Share Issuance

• As part of the Acima acquisition in the first half of 2021, approximately 10.8 million shares of Rent-A-Center (now Upbound) common stock, valued at $377 million, were issued.
• For the Brigit acquisition, which closed in Q1 2025, Upbound issued new shares of common stock to Brigit stockholders, comprising 25% of the $325 million payable at closing.

Outbound Investments

• In the first half of 2021, Rent-A-Center (now Upbound) acquired Acima Holdings for a total consideration of over $1.6 billion, consisting of $1.27 billion in cash and approximately 10.8 million shares of common stock.
• Upbound Group completed the acquisition of Brigit, a financial health technology firm, in Q1 2025 for up to $460 million.
• The Brigit acquisition is aimed at accelerating Upbound's strategy to provide technology-driven financial solutions, enhancing customer insights, and adding cashflow-based underwriting capabilities.

Capital Expenditures

• Capital expenditures were -$61.41 million over the last 12 months (as of roughly Q3/Q4 2024).
• For Q1 2025, capital expenditures amounted to $10.6 million.
• A primary focus of capital allocation involves investing in the business to elevate current capabilities and develop new digital-first products to better serve customers and merchants.