Jakks Pacific (JAKK)


Market Price (8/29/2026): $25.425 | Market Cap: $291.0 MilSector: Consumer Discretionary | Industry: Leisure Facilities

Jakks Pacific (JAKK)


Market Price (8/29/2026): $25.425
Market Cap: $291.0 Mil
Sector: Consumer Discretionary
Industry: Leisure Facilities

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.5%, Dividend Yield is 3.9%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.0%, FCF Yield is 12%

Low stock price volatility
Vol 12M is 41%

Megatrend and thematic drivers
Megatrends include Play & Entertainment Products. Themes include Licensed Merchandise, Interactive Play, and Collectibles.

Trading close to highs
Dist 52W High is -3.6%

Weak multi-year price returns
2Y Excs Rtn is -19%, 3Y Excs Rtn is -32%

Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -15%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -6.9%

Key risks
JAKK key risks include [1] a significant revenue dependence on the performance of licensed products and [2] its vulnerability to larger rivals and reliance on a few major retail customers.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.5%, Dividend Yield is 3.9%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.0%, FCF Yield is 12%
1 Low stock price volatility
Vol 12M is 41%
2 Megatrend and thematic drivers
Megatrends include Play & Entertainment Products. Themes include Licensed Merchandise, Interactive Play, and Collectibles.
3 Trading close to highs
Dist 52W High is -3.6%
4 Weak multi-year price returns
2Y Excs Rtn is -19%, 3Y Excs Rtn is -32%
5 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -15%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -6.9%
6 Key risks
JAKK key risks include [1] a significant revenue dependence on the performance of licensed products and [2] its vulnerability to larger rivals and reliance on a few major retail customers.

JAKK in ETFs

Weight = JAKK's share of each fund

VTI0.00%
IWM0.01%
IWN0.02%
AVUV0.01%
VTWO0.01%
DFAS0.01%
DFAC0.00%
IWV0.00%

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

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Updated on 8/12/2026

Jakks Pacific (JAKK) stock has gained about 20% since 4/30/2026 because of the following key factors:

1. Exceptional Fiscal Q2 2026 Earnings Performance.

JAKKS Pacific reported robust financial results for its fiscal Q2 2026, which ended June 30, 2026. The company announced adjusted earnings per share (EPS) of $0.25, significantly exceeding Wall Street estimates of $0.13 by 92.31% and the consensus estimate of $0.1785 by 40.06%. Concurrently, net sales increased by 17% year-over-year to $139.2 million, surpassing analyst expectations of $129.11 million by 7.84%. This strong performance reversed a net loss from the prior year, with net income attributable to common stockholders reaching $5.9 million, or $0.49 per diluted share, compared to a net loss of $2.3 million in Q2 2025. The positive results were driven by solid demand across its toy and consumer products portfolio, with North American sales growing 20% and international sales increasing 3% in the quarter.

2. Significant Tariff Refund Boosted Net Income and Cash Flow.

The company's net income for fiscal Q2 2026 was notably bolstered by a $6.8 million tariff refund. This refund stemmed from IEEPA tariffs that were overturned by the Supreme Court and was recorded as non-operating other income. The one-time benefit substantially contributed to the reported profitability. Furthermore, operating cash flow for the first half of fiscal 2026 saw a significant turnaround, moving to an inflow of $26.1 million from an outflow of $15.9 million in the prior year, partly due to these tariff and income tax refunds.

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Updated on 8/12/2026

Jakks Pacific (JAKK) stock has gained about 20% since 4/30/2026 because of the following key factors:

1. Exceptional Fiscal Q2 2026 Earnings Performance.

JAKKS Pacific reported robust financial results for its fiscal Q2 2026, which ended June 30, 2026. The company announced adjusted earnings per share (EPS) of $0.25, significantly exceeding Wall Street estimates of $0.13 by 92.31% and the consensus estimate of $0.1785 by 40.06%. Concurrently, net sales increased by 17% year-over-year to $139.2 million, surpassing analyst expectations of $129.11 million by 7.84%. This strong performance reversed a net loss from the prior year, with net income attributable to common stockholders reaching $5.9 million, or $0.49 per diluted share, compared to a net loss of $2.3 million in Q2 2025. The positive results were driven by solid demand across its toy and consumer products portfolio, with North American sales growing 20% and international sales increasing 3% in the quarter.

2. Significant Tariff Refund Boosted Net Income and Cash Flow.

The company's net income for fiscal Q2 2026 was notably bolstered by a $6.8 million tariff refund. This refund stemmed from IEEPA tariffs that were overturned by the Supreme Court and was recorded as non-operating other income. The one-time benefit substantially contributed to the reported profitability. Furthermore, operating cash flow for the first half of fiscal 2026 saw a significant turnaround, moving to an inflow of $26.1 million from an outflow of $15.9 million in the prior year, partly due to these tariff and income tax refunds.

3. Favorable Analyst Upgrades and Improved Outlook.

JAKKS Pacific experienced several positive rating adjustments from analysts during the specified period. Zacks Research upgraded the stock from a "strong sell" to a "hold" on July 13, 2026. Additionally, Wall Street Zen elevated its rating from "hold" to "buy" on June 6, 2026, and further to "strong-buy" by August 1, 2026. Weiss Ratings also improved its stance from "hold (c-)" to "hold (c)" on June 15, 2026. These upgrades contributed to an overall more positive analyst sentiment, with some firms like S&P Global issuing a "Buy" consensus rating and an average price target of $28.50 by July 25, 2026. Analyst estimates for fiscal year 2026 EPS were also increased, with the Zacks Consensus Estimate rising by $0.11 to $2.50 per share by August 11, 2026.

4. Successful Product Introductions and Renewed Licensing Deals.

The company's stock movement was also supported by the successful reception of new product introductions and strategic licensing activities. Management highlighted broad positive reception and sales for first-half new product launches across its toy and consumer products portfolio. Notable activities included the launch of pre-sales for Chomping Wonder Bowser Jr. on May 15, 2026, capitalizing on the continued momentum from Nintendo and Illumination's The Super Mario Galaxy Movie. Additionally, JAKKS Pacific renewed its partnership for role-play toys with Stanley Black & Decker on May 18, 2026, and debuted its initial anime prototypes at the Licensing Expo on May 19, 2026, signaling future growth opportunities in its new Anime Division, with a broader launch planned for fiscal 2027.

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Stock Movement Drivers

Fundamental Drivers

The 19.3% change in JAKK stock from 4/30/2026 to 8/28/2026 was primarily driven by a 59.9% change in the company's Net Income Margin (%).
(LTM values as of)43020268282026Change
Stock Price ($)21.3125.4219.3%
Change Contribution By: 
Total Revenues ($ Mil)5715842.4%
Net Income Margin (%)1.7%2.8%59.9%
P/E Multiple24.418.0-26.1%
Shares Outstanding (Mil)1111-1.4%
Cumulative Contribution19.3%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 8/28/2026
ReturnCorrelation
JAKK19.3% 
Market (SPY)7.1%8.9%
Sector (XLY)-1.0%38.0%

Fundamental Drivers

The 43.7% change in JAKK stock from 1/31/2026 to 8/28/2026 was primarily driven by a 161.3% change in the company's Net Income Margin (%).
(LTM values as of)13120268282026Change
Stock Price ($)17.6925.4243.7%
Change Contribution By: 
Total Revenues ($ Mil)5745841.7%
Net Income Margin (%)1.1%2.8%161.3%
P/E Multiple32.618.0-44.7%
Shares Outstanding (Mil)1111-2.3%
Cumulative Contribution43.7%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2026 to 8/28/2026
ReturnCorrelation
JAKK43.7% 
Market (SPY)11.5%23.2%
Sector (XLY)-3.1%36.7%

Fundamental Drivers

The 52.6% change in JAKK stock from 7/31/2025 to 8/28/2026 was primarily driven by a 346.5% change in the company's P/E Multiple.
(LTM values as of)73120258282026Change
Stock Price ($)16.6625.4252.6%
Change Contribution By: 
Total Revenues ($ Mil)714584-18.2%
Net Income Margin (%)6.4%2.8%-57.1%
P/E Multiple4.018.0346.5%
Shares Outstanding (Mil)1111-2.6%
Cumulative Contribution52.6%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2025 to 8/28/2026
ReturnCorrelation
JAKK52.6% 
Market (SPY)22.7%29.9%
Sector (XLY)6.5%38.8%

Fundamental Drivers

The 32.5% change in JAKK stock from 7/31/2023 to 8/28/2026 was primarily driven by a 754.7% change in the company's P/E Multiple.
(LTM values as of)73120238282026Change
Stock Price ($)19.1925.4232.5%
Change Contribution By: 
Total Revenues ($ Mil)783584-25.4%
Net Income Margin (%)11.5%2.8%-75.9%
P/E Multiple2.118.0754.7%
Shares Outstanding (Mil)1011-13.8%
Cumulative Contribution32.5%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2023 to 8/28/2026
ReturnCorrelation
JAKK32.5% 
Market (SPY)74.0%37.5%
Sector (XLY)38.0%39.5%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
JAKK Return104%72%103%-21%-37%55%453%
Peers Return126%-19%-8%47%6%9%188%
S&P 500 Return27%-19%24%23%16%13%106%

Monthly Win Rates [3]
JAKK Win Rate58%42%42%42%50%75% 
Peers Win Rate60%44%50%56%54%50% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
JAKK Max Drawdown-38%-42%-36%-52%-55%-14% 
Peers Max Drawdown-26%-50%-39%-25%-45%-43% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: MAT, HAS, FNKO, BBW.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 8/28/2026 (YTD)

How Low Can It Go

EventJAKKS&P 500
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-12.3%-9.5%
  % Gain to Breakeven14.0%10.5%
  Time to Breakeven6 days24 days
2023 SVB Regional Banking Crisis
  % Loss-30.5%-6.7%
  % Gain to Breakeven43.9%7.1%
  Time to Breakeven22 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-25.9%-24.5%
  % Gain to Breakeven35.0%32.4%
  Time to Breakeven12 days427 days
2020 COVID-19 Crash
  % Loss-64.4%-33.7%
  % Gain to Breakeven180.8%50.9%
  Time to Breakeven77 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-44.8%-19.2%
  % Gain to Breakeven81.2%23.8%
  Time to Breakeven1314 days105 days
2014-2016 Oil Price Collapse
  % Loss-12.7%-6.8%
  % Gain to Breakeven14.5%7.3%
  Time to Breakeven24 days15 days

Compare to MAT, HAS, FNKO, BBW

In The Past

Jakks Pacific's stock fell 0.0% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 0.0% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventJAKKS&P 500
2023 SVB Regional Banking Crisis
  % Loss-30.5%-6.7%
  % Gain to Breakeven43.9%7.1%
  Time to Breakeven22 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-25.9%-24.5%
  % Gain to Breakeven35.0%32.4%
  Time to Breakeven12 days427 days
2020 COVID-19 Crash
  % Loss-64.4%-33.7%
  % Gain to Breakeven180.8%50.9%
  Time to Breakeven77 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-44.8%-19.2%
  % Gain to Breakeven81.2%23.8%
  Time to Breakeven1314 days105 days
2013 Taper Tantrum
  % Loss-55.3%-0.2%
  % Gain to Breakeven123.8%0.2%
  Time to Breakeven644 days1 days

Compare to MAT, HAS, FNKO, BBW

In The Past

Jakks Pacific's stock fell 0.0% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 0.0% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Jakks Pacific (JAKK)

Jakks Pacific, Inc. (JAKK) is a global developer, producer, and distributor of a diverse range of consumer products primarily focused on children's entertainment and play. The company operates through two main segments: Toys/Consumer Products and Costumes.

Within its Toys/Consumer Products segment, JAKK offers a wide array of items including action figures, toy vehicles, various types of dolls, infant and pre-school products, ride-on toys, and indoor/outdoor children's furniture. This segment also encompasses role-play items, outdoor activity toys, and junior sports equipment, many of which are based on popular licensed characters and entertainment properties, as well as proprietary brands. The Costumes segment specializes in Halloween and everyday dress-up costumes and accessories for various ages, also leveraging both licensed and proprietary designs.

JAKKS Pacific distributes its products worldwide to a broad spectrum of retailers. Its primary customers include major toy and mass-market retail chains, department stores, club stores, drug and grocery store chains, value-oriented dollar stores, and toy specialty stores, reaching consumers globally through these channels.

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A **Hasbro** or **Mattel** that also has a major segment dedicated to Halloween and everyday costumes.

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  • Action Figures & Toy Vehicles: Jakks Pacific produces licensed character action figures, accessories, and a variety of toy vehicles.
  • Dolls & Accessories: The company offers small, large, fashion, and baby dolls, along with their related accessories.
  • Infant & Pre-School Products: Jakks Pacific develops toys and products specifically designed for infants and pre-school aged children.
  • Ride-On & Outdoor Play Products: This category includes foot-to-floor ride-ons, inflatable environments, tents, wagons, and other outdoor activity toys.
  • Role Play & Pretend Play Products: The company provides dress-up, pretend play sets, and novelty products for imaginative play.
  • Kids' Furniture & Room Décor: Jakks Pacific manufactures indoor and outdoor furniture for children, activity trays, tables, and room decoration items.
  • Junior Sports Toys: This includes sports-themed toys such as hyper-charged balls, sport sets, and toy hoops.
  • Costumes & Accessories: The company develops Halloween and everyday costumes for various ages, based on licensed and proprietary brands, along with related accessories.
  • Private Label Products: Jakks Pacific also produces various goods for sale under other companies' brands.

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JAKKS Pacific, Inc. (JAKK) primarily sells its products to other companies, specifically retailers and wholesalers, rather than directly to individual consumers.

Based on their public filings, the major customers of JAKKS Pacific are:

  • Walmart, Inc. (WMT)
  • Target Corporation (TGT)

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Stephen G. Berman

Chairman and Chief Executive Officer, President, Secretary, and Director

Stephen G. Berman co-founded JAKKS Pacific in January 1995. He has held the positions of Chairman since October 2015, Chief Executive Officer since April 2010, President since January 1999, Secretary, and Director since the company's inception.

Prior to becoming CEO, Mr. Berman served as Co-Chief Executive Officer from 2009 to 2010 and was Chief Operating Officer from 1995 to 2011. From 1988 to 1991, he was President and owner of Balanced Approach, Inc., a distributor of personal fitness products, which he later sold. Before co-founding JAKKS Pacific, Mr. Berman was a Vice President and Managing Director of THQ International, Inc.

Mr. Berman has successfully guided JAKKS Pacific through 22 acquisitions since 1995 and was recognized as Ernst & Young Entrepreneur of the Year in 2000.

John L. Kimble

Executive Vice President and Chief Financial Officer

John L. Kimble was appointed Executive Vice President and Chief Financial Officer of JAKKS Pacific in November 2019. In this role, he is responsible for all financial aspects of the company, including financial planning and analysis, accounting, financial reporting, tax, internal audit, treasury, and investor relations.

Mr. Kimble brings over 20 years of experience in finance, strategy, and corporate development. His career includes more than 12 years in various leadership roles at The Walt Disney Company, where he focused on finance, strategy, operations, and business development. He also spent six years at Mattel, holding positions such as Vice President & Head of Corporate Development, Licensing Acquisitions, and Mergers & Acquisitions. Before joining Mattel, Mr. Kimble spent a couple of years as an entrepreneur at a start-up gaming company. He began his career as a consultant for Mars & Co., a global strategy consulting firm.

John McGrath

Chief Operating Officer

John McGrath serves as the Chief Operating Officer of JAKKS Pacific, a position he has held since at least July 2003.

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Jakks Pacific, Inc. (JAKK) faces several key risks to its business, primarily stemming from its reliance on licensed products, global supply chain vulnerabilities, and the highly competitive nature of the toy industry.

Key Risks for Jakks Pacific:

  1. Reliance on Licensed Intellectual Property and Volatile Consumer Demand: Jakks Pacific's business model is significantly tied to the success and popularity of licensed characters and entertainment properties, which drive its action figures, dolls, and role-play products. The company's revenue can fluctuate based on the performance of these licensed properties, with declines observed due to fewer major film releases. Shifting consumer preferences and the increasing competition from electronic games also pose a threat to the demand for traditional toys. While the company seeks to diversify, the sustained appeal and availability of popular licenses, such as those for Super Mario and Sonic the Hedgehog, remain crucial for its financial performance.
  2. Supply Chain Disruptions and Geopolitical Risks, particularly Tariffs: The toy industry, including Jakks Pacific, is heavily reliant on global supply chains, with a significant portion of manufacturing concentrated in China. This reliance exposes the company to risks associated with U.S. tariffs, which have directly increased manufacturing and logistical costs and led to hesitancy among U.S. customers. Geopolitical tensions, such as those between the U.S. and China, could further disrupt supply chains, increase costs, and impact the company's ability to deliver products efficiently. Supply chain issues and higher import costs have already contributed to revenue declines and cost-cutting measures, such as reducing accessories in toy sets.
  3. Intensely Competitive Market and Retailer Creditworthiness: Jakks Pacific operates in a highly competitive toy market where it contends with larger competitors that possess greater resources and brand recognition. This intense competition puts pressure on pricing and the need for continuous innovation. Furthermore, the creditworthiness of some retailers presents an ongoing concern for Jakks Pacific. The company has experienced sales declines attributed to deteriorating credit situations, including bankruptcies and high-risk customers, and actively manages this risk by controlling shipments. Delays in retailer orders have also negatively impacted the company's revenue.

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The clear emerging threat for Jakks Pacific is the pervasive and growing shift of children's entertainment and play towards digital platforms. This includes video games, mobile apps, streaming content (like YouTube and TikTok), and virtual worlds (like Roblox and Minecraft). This trend directly competes for children's attention, leisure time, and ultimately, parental spending, thereby reducing the demand and relevance of traditional physical toys, action figures, and role-play items that form the core of Jakks Pacific's business. This parallels the disruption seen in other industries where digital alternatives offered a compelling new experience over traditional physical products or services.

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JAKKS Pacific, Inc. (JAKK) operates within significant addressable markets across its main product categories of toys, consumables, electronics, and costumes.

Toys/Consumer Products

  • The global toys market was valued at approximately USD 108.29 billion in 2024 and is projected to reach around USD 161.84 billion by 2034, growing at a compound annual growth rate (CAGR) of roughly 4.10% from 2025 to 2034. North America held a major share in the global toy market, accounting for over 28% of the worldwide revenue with a market size of USD 32.39 billion in 2024.
  • The United States toys market size was estimated at USD 29.23 billion in 2024 and is expected to reach approximately USD 42.93 billion by 2033, growing at a CAGR of 4.40% from 2025 to 2033. Another estimate places the U.S. toy market at USD 42.8 billion in 2024, projected to reach USD 56.9 billion by 2032 with a CAGR of 3.6% from 2025-2032.
  • The global action figures market was valued at USD 8.28 billion in 2022 and is expected to reach USD 16.02 billion by 2030, with a CAGR of 8.6% from 2023 to 2030. North America accounted for 39.1% of the global action figures market in revenue in 2022.
  • The U.S. action figures market size was valued at USD 3.06 billion in 2024 and is expected to grow at a CAGR of 6.4% from 2025 to 2030, reaching USD 4.39 billion by 2030.
  • The global doll market reached a valuation of USD 14.9 billion in 2026 and is anticipated to grow to USD 27.2 billion by 2035, at a CAGR of 6.9% during the forecast timeline 2026–2035. North America accounted for the largest market share at 34.1% in 2022. The U.S. dolls market remains a prominent segment in the toy industry.
  • The U.S. baby & toddler toys market was valued at approximately USD 4.5 billion in 2024. North America represents the largest regional market for baby and toddler toys, accounting for approximately 30% of the global market share in 2025.
  • The global outdoor toys market size was valued at USD 17.20 billion in 2025 and is projected to reach USD 23.72 billion by 2031, expanding at a CAGR of 5.5% during the forecast period (2026–2031). North America is the largest regional market for outdoor toys, accounting for approximately 38% of global demand in 2025.
  • The U.S. outdoor toys market accounted for revenue of around USD 5.4 billion in 2024 and is estimated to grow at a CAGR of approximately 5.1% from 2025 to 2034.

Costumes

  • The global costume market size reached USD 12.8 billion in 2024 and is projected to grow at a CAGR of 6.3% from 2025 to 2033, culminating in a forecasted market size of USD 22.1 billion by 2033. North America remains the dominant region, accounting for approximately USD 4.8 billion in market size in 2024.
  • The global cosplay costumes market size was valued at USD 4.63 billion in 2020 and is projected to reach USD 23.01 billion by 2030, registering a CAGR of 17.4% from 2021 to 2030.
  • The global party costumes market size was USD 15.29 billion in 2021 and is expected to reach USD 22.31 billion by 2033, growing at a CAGR of 3.2% from 2025 to 2033. North America holds 33.00% of the market share of the global party costumes market in 2025.
  • The global performance costume market was valued at approximately USD 7.3 billion in 2024 and is projected to reach USD 15.2 billion by 2033, growing at a CAGR of 7.6% from 2025 to 2033. North America holds the largest market share, approximately 38%.

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Jakks Pacific, Inc. (JAKK) is expected to drive future revenue growth over the next two to three years through a multi-faceted strategy that leverages popular entertainment properties, expands its international market presence, and focuses on product innovation and diversification.

Here are the key drivers:

  1. Expansion through Strategic Licensing and New Product Introductions Tied to Popular Entertainment Properties: Jakks Pacific consistently focuses on developing and marketing products based on major entertainment franchises. The company aims to capitalize on new theatrical releases and anniversaries of popular brands, such as Disney's Moana 2, Sonic the Hedgehog 3, The Simpsons, and Dog Man, by launching new product lines, including action figures, playsets, plush toys, and costumes. This strategy has historically proven effective in driving sales.
  2. International Market Expansion: The company is actively prioritizing growth in non-U.S. markets to diversify its revenue streams and reduce reliance on the domestic market. Significant sales increases have been observed in regions like Europe and Latin America, with a strategic push to boost international revenue contribution. Jakks Pacific's investments include expanding its warehouse network in the European Union and Mexico to support this growth.
  3. Product Innovation and Diversification, Focusing on High-Margin, Interactive Categories: Jakks Pacific is investing in research and development (R&D) to drive product innovation. This includes developing high-margin, interactive product categories and "phygital play" initiatives that bridge physical toys with digital app ecosystems. The company also aims to diversify its product lines beyond solely hit-driven items to stabilize earnings and improve cash flows.

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Share Repurchases

  • JAKKS Pacific did not report any significant share repurchases in the fourth quarter of 2025.
  • As of May 2025, no recent share buybacks had been completed during that year.

Share Issuance

  • In March 2024, the company redeemed all of its Series A Senior Preferred Stock for $20 million in cash and 571,295 common shares, valued at $15 million. This transaction resulted in a dilution of 5.6% of outstanding common shares.
  • JAKKS Pacific maintains an At-the-Market (ATM) Issuance Sales Agreement for up to $75 million and plans to file a shelf registration for up to $150 million in securities, which could be dilutive in the future.

Outbound Investments

  • In 2024, JAKKS Pacific made a significant outbound investment through the acquisition of a major studio's portfolio for $150 million, which substantially elevated its position as a licensed toy company.
  • The company is actively pursuing an mergers and acquisitions (M&A) strategy, supported by a dedicated $100 million fund, to acquire smaller, innovative tech-toy firms.

Capital Expenditures

  • Capital expenditures for the twelve months ended December 31, 2025, were approximately $9.56 million.
  • For the twelve months ended December 31, 2024, capital expenditures were around $11.25 million.
  • An expected capital expenditure plan for fiscal year 2025 was projected at $35 million, primarily focused on manufacturing automation and IT upgrades.

Better Bets vs. Jakks Pacific (JAKK)

Peer Outperformance in Leisure Facilities

JAKK has outperformed 91% of its 11 Leisure Facilities peers over 5Y. Leisure Facilities ranks 18th of 23 industries in Consumer Discretionary by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Leisure Facilities constituents that JAKK has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
81%
of 16 industry peers · 49.1% return
3Y
77%
of 13 industry peers · 39.3% return
5Y
91%
of 11 industry peers · 97.4% return
No Leisure Facilities peer with a comparable growth profile has beaten JAKK by more than 20pp over 5Y.
Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Leisure Facilities is JAKK's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Education Services 14 -12.8%104.0%71.8% LINC 301% · CVSA 258% · PRDO 221%
Homebuilding 18 -3.5%28.2%42.0% GRBK 188% · PHM 146% · TOL 139%
Hotels, Resorts & Cruise Lines 22 17.1%47.1%13.7% RCL 245% · MAR 169% · HLT 156%
Automotive Retail 18 -16.3%0.9%10.3% MUSA 230% · PAG 174% · ORLY 124%
Specialty Stores 7 -6.6%25.8%7.4% DKS 14% · FIVE 13% · SIG 10%
Home Improvement Retail 5 -17.6%-2.4%5.2% HD 16% · LOW 11% · HVT 5%
Distributors 4 -7.5%-24.4%-7.6% ARMK 144% · GPC 28% · LKQ -44%
Specialized Consumer Services 10 -10.0%25.6%-9.3% HRB 140% · FTDR 88% · SCI 44%
Restaurants 34 -7.7%-10.4%-14.2% EAT 320% · CAKE 170% · RAVE 152%
Footwear 9 52.3%36.8%-16.3% WEYS 164% · DECK 24% · SHOO 20%
Home Furnishings 4 -6.4%21.1%-16.6% SGI 49% · LZB 3% · MHK -36%
Casinos & Gaming 20 -10.0%-28.0%-30.4% MCRI 104% · RSI 76% · RRR 53%
Leisure Products 13 -4.1%-20.5%-31.2% GOLF 80% · HAS 17% · MCFT -8%
Apparel, Accessories & Luxury Goods 26 -1.7%25.2%-37.1% TPR 235% · RL 231% · ELA 229%
Automotive Parts & Equipment 38 -12.5%-8.0%-38.6% MOD 1291% · GTX 293% · STRT 97%
Apparel Retail 25 1.6%5.3%-40.2% ANF 298% · DXLG 192% · URBN 135%
Household Appliances 18 9.7%35.9%-41.0% KEQU 187% · FLXS 153% · HBB 114%
Leisure Facilities ← 12 -17.6%-8.7%-44.8% OSW 138% · JAKK 97% · ESCA 7%
Broadline Retail 15 8.0%14.0%-53.2% DDS 296% · AMZN 59% · EBAY 51%
Computer & Electronics Retail 3 -19.4%-2.0%-60.9% BBY -12% · UPBD -61% · GME -65%
Automobile Manufacturers 8 -66.2%-68.6%-71.0% GM 80% · TSLA 47% · F 42%
Other Specialty Retail 18 -30.8%-45.6%-79.2% TLF 106% · BBW 101% · WINA 91%
Consumer Electronics 11 -11.8%-13.2%-79.4% AXIL 2177% · GRMN 80% · TBCH -56%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

Latest Trefis Analyses

Title
0ARTICLES

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

JAKKMATHASFNKOBBWMedian
NameJakks Pa.Mattel Hasbro Funko Build-A-. 
Mkt Price25.4215.1494.237.1029.8525.42
Mkt Cap0.34.413.30.40.40.4
Rev LTM5845,4904,973933527933
Op Inc LTM154541,161257171
FCF LTM354351,086272935
FCF 3Y Avg28597788293737
CFO LTM516661,288635863
CFO 3Y Avg40796984626062

Growth & Margins

JAKKMATHASFNKOBBWMedian
NameJakks Pa.Mattel Hasbro Funko Build-A-. 
Rev Chg LTM-14.7%2.9%17.0%-3.9%3.3%2.9%
Rev Chg 3Y Avg-6.9%2.8%-2.6%-7.8%3.9%-2.6%
Rev Chg Q16.9%10.5%16.2%7.4%-2.4%10.5%
QoQ Delta Rev Chg LTM3.6%2.0%3.3%1.6%-0.6%2.0%
Op Inc Chg LTM-67.9%-34.2%46.3%161.1%-0.5%-0.5%
Op Inc Chg 3Y Avg-20.3%9.4%110.1%12.7%4.3%9.4%
Op Mgn LTM2.6%8.3%23.4%2.7%13.4%8.3%
Op Mgn 3Y Avg4.8%11.1%17.6%-0.9%13.3%11.1%
QoQ Delta Op Mgn LTM0.4%-1.4%-0.2%6.2%0.9%0.4%
CFO/Rev LTM8.7%12.1%25.9%6.7%11.1%11.1%
CFO/Rev 3Y Avg6.2%14.7%21.2%6.1%11.8%11.8%
FCF/Rev LTM6.1%7.9%21.8%2.9%5.5%6.1%
FCF/Rev 3Y Avg4.4%11.0%16.9%2.8%7.4%7.4%

Valuation

JAKKMATHASFNKOBBWMedian
NameJakks Pa.Mattel Hasbro Funko Build-A-. 
Mkt Cap0.34.413.30.40.40.4
P/S0.50.82.70.40.70.7
P/Op Inc19.39.611.515.95.311.5
P/EBIT12.17.211.115.45.311.1
P/E18.010.216.8-201.06.810.2
P/CFO5.86.610.46.36.46.4
Total Yield9.5%9.8%8.9%-0.5%17.8%9.5%
Dividend Yield3.9%0.0%3.0%0.0%3.1%3.0%
FCF Yield 3Y Avg11.7%11.3%7.9%5.7%8.3%8.3%
D/E0.20.60.30.70.30.3
Net D/E-0.00.50.20.60.30.3

Returns

JAKKMATHASFNKOBBWMedian
NameJakks Pa.Mattel Hasbro Funko Build-A-. 
1M Rtn-3.2%-1.5%-0.2%14.5%-16.0%-1.5%
3M Rtn16.2%1.3%11.1%25.0%-19.2%11.1%
6M Rtn18.7%-10.7%-3.9%42.0%-37.9%-3.9%
12M Rtn49.1%-18.0%19.2%102.3%-54.5%19.2%
3Y Rtn39.3%-30.8%50.3%8.6%19.6%19.6%
1M Excs Rtn-6.4%-4.1%-3.3%13.7%-19.1%-4.1%
3M Excs Rtn14.5%-0.4%9.3%23.3%-20.9%9.3%
6M Excs Rtn6.6%-22.8%-16.0%29.9%-50.0%-16.0%
12M Excs Rtn30.4%-37.3%0.3%93.0%-67.0%0.3%
3Y Excs Rtn-31.9%-103.6%-14.2%-59.7%-44.3%-44.3%

Comparison Analyses

null

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Toys/Consumer Products (TCP)462570581647514
Costumes109121131149108
Total571691712796621


Operating Income by Segment
$ Mil20252024202320222021
Toys/Consumer Products (TCP)2243616339
Costumes-8-3-2-2-0
Total1440596139


Assets by Segment
$ Mil20252024202320222021
Toys/Consumer Products (TCP)419429384378338
Costumes2316152819
Total442445399405357


Price Behavior

Price Behavior
Market Price$25.42 
Market Cap ($ Bil)0.3 
First Trading Date05/02/1996 
Distance from 52W High-3.6% 
   50 Days200 Days
DMA Price$24.26$20.44
DMA Trendupup
Distance from DMA4.8%24.4%
 3M1YR
Volatility30.9%41.4%
Downside Capture14.8379.16
Upside Capture84.60109.20
Correlation (SPY)5.8%28.7%
JAKK Betas & Captures as of 7/31/2026

 1M2M3M6M1Y3Y
Beta0.370.110.220.800.991.33
Up Beta-3.26-1.45-1.250.240.901.46
Down Beta1.130.560.540.711.131.34
Up Capture224%103%98%142%121%159%
Bmk +ve Days11223567138427
Stock +ve Days12223262123380
Down Capture26%-16%12%71%83%106%
Bmk -ve Days11212859114326
Stock -ve Days10213164129372

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with JAKK
JAKK49.6%41.3%1.06-
Sector ETF (XLY)0.9%19.4%-0.0837.0%
Equity (SPY)20.1%12.8%1.1628.5%
Gold (GLD)30.9%29.0%0.929.1%
Commodities (DBC)39.9%20.3%1.54-23.9%
Real Estate (VNQ)9.9%13.7%0.4435.9%
Bitcoin (BTCUSD)-27.5%43.6%-0.6113.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with JAKK
JAKK17.1%59.4%0.49-
Sector ETF (XLY)6.5%24.1%0.2341.5%
Equity (SPY)13.1%17.2%0.5940.7%
Gold (GLD)19.7%18.7%0.852.4%
Commodities (DBC)11.5%19.6%0.467.3%
Real Estate (VNQ)2.0%18.9%0.0038.6%
Bitcoin (BTCUSD)10.4%52.6%0.3818.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with JAKK
JAKK-11.2%82.0%0.20-
Sector ETF (XLY)12.3%22.2%0.5124.3%
Equity (SPY)15.2%17.9%0.7222.9%
Gold (GLD)12.2%16.3%0.614.4%
Commodities (DBC)7.3%18.0%0.336.5%
Real Estate (VNQ)5.0%20.7%0.2023.9%
Bitcoin (BTCUSD)64.0%66.1%1.045.8%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date8142026
Short Interest: Shares Quantity0.4 Mil
Short Interest: % Change Since 7312026-15.0%
Average Daily Volume0.1 Mil
Days-to-Cover Short Interest3
Basic Shares Quantity11.4 Mil
Short % of Basic Shares3.7%

Earnings Returns History

Updated 7/24/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
2/20/2025-13.8%-24.1%-28.7%
10/31/202414.9%9.1%6.1%
8/1/2024-8.0%-13.3%1.1%
4/25/2024-3.3%-3.4%-5.3%
3/1/2024-27.0%-33.2%-33.1%
11/3/20238.3%9.7%21.3%
7/28/20234.1%14.1%11.4%
4/27/20232.4%3.5%0.8%
...
SUMMARY STATS   
# Positive91111
# Negative1088
Median Positive8.3%9.1%6.1%
Median Negative-8.4%-19.5%-11.9%
Max Positive23.4%25.3%21.3%
Max Negative-27.0%-33.2%-41.9%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
2/20/2025-13.8%-24.1%-28.7%
10/31/202414.9%9.1%6.1%
8/1/2024-8.0%-13.3%1.1%
4/25/2024-3.3%-3.4%-5.3%
3/1/2024-27.0%-33.2%-33.1%
11/3/20238.3%9.7%21.3%
7/28/20234.1%14.1%11.4%
4/27/20232.4%3.5%0.8%
3/10/2023-19.5%-19.8%3.4%
10/28/2022-3.5%3.8%1.9%
7/28/2022-0.3%19.1%7.1%
5/2/202219.5%3.6%-10.2%
2/17/20227.6%16.1%7.0%
10/27/2021-8.7%-1.5%-8.7%
7/28/20212.3%8.4%-2.0%
4/28/202123.4%25.3%16.0%
2/18/2021-6.6%-19.1%-13.7%
11/2/202021.1%1.7%4.0%
7/30/2020-18.1%-25.3%-41.9%
SUMMARY STATS   
# Positive91111
# Negative1088
Median Positive8.3%9.1%6.1%
Median Negative-8.4%-19.5%-11.9%
Max Positive23.4%25.3%21.3%
Max Negative-27.0%-33.2%-41.9%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202607/31/202610-Q
03/31/202605/01/202610-Q
12/31/202503/02/202610-K
09/30/202510/31/202510-Q
06/30/202508/01/202510-Q
03/31/202504/30/202510-Q
12/31/202403/06/202510-K
09/30/202411/08/202410-Q
06/30/202408/06/202410-Q
03/31/202405/08/202410-Q
12/31/202303/15/202410-K
09/30/202311/14/202310-Q
06/30/202308/14/202310-Q
03/31/202305/10/202310-Q
12/31/202204/14/202310-K
09/30/202211/14/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202607/31/202610-Q
03/31/202605/01/202610-Q
12/31/202503/02/202610-K
09/30/202510/31/202510-Q
06/30/202508/01/202510-Q
03/31/202504/30/202510-Q
12/31/202403/06/202510-K
09/30/202411/08/202410-Q
06/30/202408/06/202410-Q
03/31/202405/08/202410-Q
12/31/202303/15/202410-K
09/30/202311/14/202310-Q
06/30/202308/14/202310-Q
03/31/202305/10/202310-Q
12/31/202204/14/202310-K
09/30/202211/14/202210-Q
06/30/202208/10/202210-Q
03/31/202205/10/202210-Q
12/31/202103/16/202210-K
09/30/202111/12/202110-Q
06/30/202108/09/202110-Q
03/31/202105/12/202110-Q
12/31/202003/19/202110-K
09/30/202011/13/202010-Q
06/30/202008/04/202010-Q
03/31/202005/15/202010-Q
12/31/201905/13/202010-K
09/30/201911/13/201910-Q

Insider Activity

Updated 4/26/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Berman, Stephen GChairman, CEO, and SecretaryDirectSell514202522.2035,000777,0004,229,966Form
2Berman, Stephen GChairman, CEO, and SecretaryDirectSell514202522.8740,000914,8005,192,451Form
3Berman, Stephen GChairman, CEO, and SecretaryDirectSell514202522.0240,000880,8005,880,265Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Berman, Stephen GChairman, CEO, and SecretaryDirectSell514202522.2035,000777,0004,229,966Form
2Berman, Stephen GChairman, CEO, and SecretaryDirectSell514202522.8740,000914,8005,192,451Form
3Berman, Stephen GChairman, CEO, and SecretaryDirectSell514202522.0240,000880,8005,880,265Form

Investor Activity (13F)

Updated Aug 29, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Gate City Capital Management, LLC$19.3 Mil7.5%16ADD +23.6%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Gate City Capital Management, LLC$19.3 Mil7.5%16ADD +23.6%13F
Active Manager
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Gate City Capital Management, LLC$19.3 Mil7.5%16ADD +23.6%13F
Core Cache Last Updated: 8/28/2026