JAKKS Pacific, Inc. develops, produces, markets, sells, and distributes toys, consumables, and electronics and related products worldwide. It operates in two segments, Toys/Consumer Products and Costumes. The company offers action figures and accessories, such as licensed characters; toy vehicles and accessories; dolls and accessories, including small, large, fashion, and baby dolls based on licenses, as well as infant and pre-school products; private label products; and foot-to-floor ride-on products, inflatable environments, tents, and wagons. The company also provides role play, dress-up, pretend play, and novelty products for boys and girls based on brands and entertainment properties, as well as on its own proprietary brands; and indoor and outdoor kids' furniture, activity trays and tables, room décor, kiddie pools, and seasonal and outdoor products. In addition, it offers Halloween and everyday costumes for various ages based on licensed and proprietary non-licensed brands, and related Halloween accessories; outdoor activity toys; and junior sports toys, including hyper-charged balls, sport sets, and toy hoops. The company sells its products through in-house sales staff and independent sales representatives to toy and mass-market retail chain stores, department stores, office supply stores, drug and grocery store chains, club stores, value-oriented dollar stores, toy specialty stores, and wholesalers. JAKKS Pacific, Inc. was incorporated in 1995 and is headquartered in Santa Monica, California.
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1. A smaller Hasbro, specializing in popular licensed toys.
2. Like Mattel, but with a focus on a diverse range of entertainment-licensed products.
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Action Figures & Collectibles: Highly detailed figures and collectible items based on popular entertainment licenses.
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Dolls & Play Sets: A range of dolls, doll accessories, and themed play environments for children.
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Costumes & Role Play: Licensed Halloween costumes and everyday dress-up apparel, primarily through its Disguise subsidiary.
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Outdoor & Sports Toys: Active play products including ride-on vehicles, sports equipment, and water toys.
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Jakks Pacific (symbol: JAKK) primarily sells its products to **other companies** (B2B model), specifically major retailers, wholesalers, and independent toy and specialty stores.
While no single customer accounted for more than 10% of Jakks Pacific's consolidated net sales for the year ended December 31, 2023 (as per their latest 10-K filing), their major customers are typically large retail chains and wholesalers that distribute consumer products, including toys, costumes, and juvenile products, to individuals.
Based on their reported distribution channels and the general landscape of the toy and consumer products industry, their major customer companies likely include, but are not limited to, the following:
- Walmart Inc. (Symbol: WMT)
- Target Corporation (Symbol: TGT)
- Amazon.com, Inc. (Symbol: AMZN)
- Costco Wholesale Corporation (Symbol: COST)
- Other major national and international retail chains and wholesalers
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Stephen G. Berman, Chairman and Chief Executive Officer
Stephen G. Berman co-founded JAKKS Pacific, Inc. in 1995. He has served as Chairman and Chief Executive Officer since April 2010. Prior to JAKKS, Berman was an original founder of THQ International, Inc., where he served as Vice President and Managing Director from 1991 to 1995. He also founded and was President and owner of Balanced Approach, Inc., a distributor of personal fitness products and services, from 1988 to 1991, which he later sold. Berman has guided JAKKS through 22 acquisitions since 1995.
John L. Kimble, Executive Vice President and Chief Financial Officer
John L. Kimble brings over 20 years of experience in finance, strategy, and corporate development to JAKKS Pacific. He previously spent more than 12 years in various leadership positions at The Walt Disney Company, focusing on Finance, Strategy, Operations, and Business Development. More recently, Mr. Kimble worked for six years at Mattel, Inc.
John Joseph McGrath, Chief Operating Officer
John Joseph McGrath has served as the Chief Operating Officer of JAKKS Pacific, Inc. since August 2011. Before this role, he was the Executive Vice President of Operations from December 2007 to August 2011, and prior to that, Vice President of Marketing from 1999 to August 2003, and Senior Vice President of Operations in August 2003. Mr. McGrath previously worked at Mattel Toys from 1995 to 1998, serving as an International Marketer and marketing the Hot Wheels brand.
Adam Stevenson, Senior Vice President, International Sales & Marketing
Adam Stevenson holds the position of Senior Vice President, International Sales & Marketing at Jakks Pacific.
Jill Nordquist, Senior Vice President, Marketing
Jill Nordquist serves as the Senior Vice President, Marketing for Jakks Pacific.
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The increasing immersion of children in sophisticated digital entertainment and interactive online platforms (such as advanced video games, metaverse-like experiences, and hyper-personalized digital content) is fundamentally shifting play patterns and diverting leisure time away from traditional physical toys. This represents an emerging threat as digital engagement becomes the primary mode of play and social interaction for younger generations, potentially reducing long-term demand for physical toy products.
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Jakks Pacific, Inc. (symbol: JAKK) operates primarily within the toy, costume, and pet toy markets. The addressable market sizes for their main products and services are as follows:
Toys
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Global Market: The global toys and games market size was estimated at approximately USD 324.66 billion in 2023 and is projected to reach USD 439.91 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 4.3% from 2024 to 2030.
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U.S. Market: The U.S. toy market reached approximately USD 40.1 billion (USD 40,089.67 million) in 2024 and is projected to reach approximately USD 55.1 billion (USD 55,105.13 million) by 2032, growing at a CAGR of 3.78% from 2025 to 2032.
Costumes
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Global Market: The global costume market size reached USD 12.8 billion in 2024 and is projected to grow to USD 22.1 billion by 2033, at a CAGR of 6.3% from 2025 to 2033.
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North America Market: North America was the dominant region in the global costume market, accounting for approximately USD 4.8 billion in market size in 2024.
Pet Toys
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Global Market: The global pet toys market size was valued at USD 8.88 billion in 2023 and is projected to reach USD 16.81 billion by 2030, growing at a CAGR of 9.6% from 2024 to 2030.
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North America Market: The North America pet toys market was valued at USD 2.87 billion in 2023 and is expected to grow at a CAGR of 8.5% from 2024 to 2030.
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Jakks Pacific (NASDAQ: JAKK) is anticipated to drive future revenue growth over the next two to three years through several key strategies:
- International Expansion: The company is actively pursuing international growth, with specific focus on regions such as the UK, Western Europe, and Mexico, which are seen as mature markets, and emerging opportunities in Eastern Europe, Central, and South America. This expansion includes leveraging strong demand for its products in diverse global markets.
- New Product Launches and Leveraging Entertainment Properties: Jakks Pacific is preparing for a robust 2026-2027 product pipeline, anticipating significant growth from upcoming entertainment properties and new intellectual property opportunities. Specific examples include product lines tied to the Super Mario Brothers movie and strategic agreements supporting the release of the Sonic the Hedgehog 3 feature film.
- Growth in the Costume Business: Despite experiencing some recent declines, the costume segment is expected to recover lost sales and continue its steady international growth.
- Strategic Focus on FOB Sales Model and Diversification: The company is implementing a strategic focus on the Free On Board (FOB) sales model and expanding into diversified, non-hit-driven product lines. This approach aims to stabilize earnings and enhance cash flows by reducing reliance on a few blockbuster products and managing inventory more cautiously.
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Share Repurchases
- Jakks Pacific completed the repurchase of its preferred stock in 2023.
- These preferred shares originated from the company's 2019 restructuring.
- There is speculation that management may announce share buybacks in 2025, given the company's debt-free status and anticipated cash reserves.
Share Issuance
- On October 25, 2025, the CFO acquired 20,994 common shares through the vesting of previously reported Restricted Stock Units (RSUs).
- Simultaneously, the CFO was granted 20,994 new RSUs under the company's 2002 Stock Award and Incentive Plan.
- Before 2023, holders of the Series A Preferred Stock possessed preemptive rights concerning future issuances of Series A Preferred Stock or parity stock.
Inbound Investments
- Jakks Pacific entered into a joint venture with Meisheng Culture & Creative Corp. to distribute licensed and non-licensed toys and consumer products in certain territories of the People's Republic of China.
- As of December 31, 2022, Meisheng held 5.4% of Jakks Pacific's outstanding common stock.
- Alexander Shoghi, a director since 2015, is a Portfolio Manager at Oasis Management, a private investment management firm, indicating an investment by Oasis.
Outbound Investments
- In 2022, Jakks Pacific evaluated several potential acquisitions, though none proceeded to an agreement.
- A key growth strategy for the company includes pursuing strategic acquisitions, as most of its current product lines were originally acquired over the past two decades.
- The company has focused on expanding international sales, including transitioning from a distributor model to direct selling in Spain, Italy, France, and Mexico in 2020, and plans to operate four EU distribution facilities by the end of Q2 2025.
Capital Expenditures
- Capital expenditures were reported at -$11.75 million in the last 12 months (prior to November 8, 2025).
- For the first six months of 2025, capital expenditures totaled $4.816 million, following $4.627 million for the same period in 2024.
- Jakks Pacific is making strategic investments in manufacturing molds across various regions to enable quick production shifts in response to tariff changes and supply disruptions.