A **Hasbro** or **Mattel** that also has a major segment dedicated to Halloween and everyday costumes.

• Action Figures & Toy Vehicles: Jakks Pacific produces licensed character action figures, accessories, and a variety of toy vehicles.
• Dolls & Accessories: The company offers small, large, fashion, and baby dolls, along with their related accessories.
• Infant & Pre-School Products: Jakks Pacific develops toys and products specifically designed for infants and pre-school aged children.
• Ride-On & Outdoor Play Products: This category includes foot-to-floor ride-ons, inflatable environments, tents, wagons, and other outdoor activity toys.
• Role Play & Pretend Play Products: The company provides dress-up, pretend play sets, and novelty products for imaginative play.
• Kids' Furniture & Room Décor: Jakks Pacific manufactures indoor and outdoor furniture for children, activity trays, tables, and room decoration items.
• Junior Sports Toys: This includes sports-themed toys such as hyper-charged balls, sport sets, and toy hoops.
• Costumes & Accessories: The company develops Halloween and everyday costumes for various ages, based on licensed and proprietary brands, along with related accessories.
• Private Label Products: Jakks Pacific also produces various goods for sale under other companies' brands.

JAKKS Pacific, Inc. (JAKK) primarily sells its products to other companies, specifically retailers and wholesalers, rather than directly to individual consumers.

Based on their public filings, the major customers of JAKKS Pacific are:

• Walmart, Inc. (WMT)
• Target Corporation (TGT)

Stephen G. Berman

Stephen G. Berman co-founded JAKKS Pacific in January 1995. He has held the positions of Chairman since October 2015, Chief Executive Officer since April 2010, President since January 1999, Secretary, and Director since the company's inception.

Prior to becoming CEO, Mr. Berman served as Co-Chief Executive Officer from 2009 to 2010 and was Chief Operating Officer from 1995 to 2011. From 1988 to 1991, he was President and owner of Balanced Approach, Inc., a distributor of personal fitness products, which he later sold. Before co-founding JAKKS Pacific, Mr. Berman was a Vice President and Managing Director of THQ International, Inc.

Mr. Berman has successfully guided JAKKS Pacific through 22 acquisitions since 1995 and was recognized as Ernst & Young Entrepreneur of the Year in 2000.

John L. Kimble

John L. Kimble was appointed Executive Vice President and Chief Financial Officer of JAKKS Pacific in November 2019. In this role, he is responsible for all financial aspects of the company, including financial planning and analysis, accounting, financial reporting, tax, internal audit, treasury, and investor relations.

Mr. Kimble brings over 20 years of experience in finance, strategy, and corporate development. His career includes more than 12 years in various leadership roles at The Walt Disney Company, where he focused on finance, strategy, operations, and business development. He also spent six years at Mattel, holding positions such as Vice President & Head of Corporate Development, Licensing Acquisitions, and Mergers & Acquisitions. Before joining Mattel, Mr. Kimble spent a couple of years as an entrepreneur at a start-up gaming company. He began his career as a consultant for Mars & Co., a global strategy consulting firm.

John McGrath

John McGrath serves as the Chief Operating Officer of JAKKS Pacific, a position he has held since at least July 2003.

Key Risks for Jakks Pacific:

1. Reliance on Licensed Intellectual Property and Volatile Consumer Demand: Jakks Pacific's business model is significantly tied to the success and popularity of licensed characters and entertainment properties, which drive its action figures, dolls, and role-play products. The company's revenue can fluctuate based on the performance of these licensed properties, with declines observed due to fewer major film releases. Shifting consumer preferences and the increasing competition from electronic games also pose a threat to the demand for traditional toys. While the company seeks to diversify, the sustained appeal and availability of popular licenses, such as those for Super Mario and Sonic the Hedgehog, remain crucial for its financial performance.
2. Supply Chain Disruptions and Geopolitical Risks, particularly Tariffs: The toy industry, including Jakks Pacific, is heavily reliant on global supply chains, with a significant portion of manufacturing concentrated in China. This reliance exposes the company to risks associated with U.S. tariffs, which have directly increased manufacturing and logistical costs and led to hesitancy among U.S. customers. Geopolitical tensions, such as those between the U.S. and China, could further disrupt supply chains, increase costs, and impact the company's ability to deliver products efficiently. Supply chain issues and higher import costs have already contributed to revenue declines and cost-cutting measures, such as reducing accessories in toy sets.
3. Intensely Competitive Market and Retailer Creditworthiness: Jakks Pacific operates in a highly competitive toy market where it contends with larger competitors that possess greater resources and brand recognition. This intense competition puts pressure on pricing and the need for continuous innovation. Furthermore, the creditworthiness of some retailers presents an ongoing concern for Jakks Pacific. The company has experienced sales declines attributed to deteriorating credit situations, including bankruptcies and high-risk customers, and actively manages this risk by controlling shipments. Delays in retailer orders have also negatively impacted the company's revenue.

The clear emerging threat for Jakks Pacific is the pervasive and growing shift of children's entertainment and play towards digital platforms. This includes video games, mobile apps, streaming content (like YouTube and TikTok), and virtual worlds (like Roblox and Minecraft). This trend directly competes for children's attention, leisure time, and ultimately, parental spending, thereby reducing the demand and relevance of traditional physical toys, action figures, and role-play items that form the core of Jakks Pacific's business. This parallels the disruption seen in other industries where digital alternatives offered a compelling new experience over traditional physical products or services.

JAKKS Pacific, Inc. (JAKK) operates within significant addressable markets across its main product categories of toys, consumables, electronics, and costumes.

Toys/Consumer Products

• The global toys market was valued at approximately USD 108.29 billion in 2024 and is projected to reach around USD 161.84 billion by 2034, growing at a compound annual growth rate (CAGR) of roughly 4.10% from 2025 to 2034. North America held a major share in the global toy market, accounting for over 28% of the worldwide revenue with a market size of USD 32.39 billion in 2024.
• The United States toys market size was estimated at USD 29.23 billion in 2024 and is expected to reach approximately USD 42.93 billion by 2033, growing at a CAGR of 4.40% from 2025 to 2033. Another estimate places the U.S. toy market at USD 42.8 billion in 2024, projected to reach USD 56.9 billion by 2032 with a CAGR of 3.6% from 2025-2032.
• The global action figures market was valued at USD 8.28 billion in 2022 and is expected to reach USD 16.02 billion by 2030, with a CAGR of 8.6% from 2023 to 2030. North America accounted for 39.1% of the global action figures market in revenue in 2022.
• The U.S. action figures market size was valued at USD 3.06 billion in 2024 and is expected to grow at a CAGR of 6.4% from 2025 to 2030, reaching USD 4.39 billion by 2030.
• The global doll market reached a valuation of USD 14.9 billion in 2026 and is anticipated to grow to USD 27.2 billion by 2035, at a CAGR of 6.9% during the forecast timeline 2026–2035. North America accounted for the largest market share at 34.1% in 2022. The U.S. dolls market remains a prominent segment in the toy industry.
• The U.S. baby & toddler toys market was valued at approximately USD 4.5 billion in 2024. North America represents the largest regional market for baby and toddler toys, accounting for approximately 30% of the global market share in 2025.
• The global outdoor toys market size was valued at USD 17.20 billion in 2025 and is projected to reach USD 23.72 billion by 2031, expanding at a CAGR of 5.5% during the forecast period (2026–2031). North America is the largest regional market for outdoor toys, accounting for approximately 38% of global demand in 2025.
• The U.S. outdoor toys market accounted for revenue of around USD 5.4 billion in 2024 and is estimated to grow at a CAGR of approximately 5.1% from 2025 to 2034.

Costumes

• The global costume market size reached USD 12.8 billion in 2024 and is projected to grow at a CAGR of 6.3% from 2025 to 2033, culminating in a forecasted market size of USD 22.1 billion by 2033. North America remains the dominant region, accounting for approximately USD 4.8 billion in market size in 2024.
• The global cosplay costumes market size was valued at USD 4.63 billion in 2020 and is projected to reach USD 23.01 billion by 2030, registering a CAGR of 17.4% from 2021 to 2030.
• The global party costumes market size was USD 15.29 billion in 2021 and is expected to reach USD 22.31 billion by 2033, growing at a CAGR of 3.2% from 2025 to 2033. North America holds 33.00% of the market share of the global party costumes market in 2025.
• The global performance costume market was valued at approximately USD 7.3 billion in 2024 and is projected to reach USD 15.2 billion by 2033, growing at a CAGR of 7.6% from 2025 to 2033. North America holds the largest market share, approximately 38%.

Jakks Pacific, Inc. (JAKK) is expected to drive future revenue growth over the next two to three years through a multi-faceted strategy that leverages popular entertainment properties, expands its international market presence, and focuses on product innovation and diversification.

Here are the key drivers:

1. Expansion through Strategic Licensing and New Product Introductions Tied to Popular Entertainment Properties: Jakks Pacific consistently focuses on developing and marketing products based on major entertainment franchises. The company aims to capitalize on new theatrical releases and anniversaries of popular brands, such as Disney's Moana 2, Sonic the Hedgehog 3, The Simpsons, and Dog Man, by launching new product lines, including action figures, playsets, plush toys, and costumes. This strategy has historically proven effective in driving sales.
2. International Market Expansion: The company is actively prioritizing growth in non-U.S. markets to diversify its revenue streams and reduce reliance on the domestic market. Significant sales increases have been observed in regions like Europe and Latin America, with a strategic push to boost international revenue contribution. Jakks Pacific's investments include expanding its warehouse network in the European Union and Mexico to support this growth.
3. Product Innovation and Diversification, Focusing on High-Margin, Interactive Categories: Jakks Pacific is investing in research and development (R&D) to drive product innovation. This includes developing high-margin, interactive product categories and "phygital play" initiatives that bridge physical toys with digital app ecosystems. The company also aims to diversify its product lines beyond solely hit-driven items to stabilize earnings and improve cash flows.

Share Repurchases

• JAKKS Pacific did not report any significant share repurchases in the fourth quarter of 2025.
• As of May 2025, no recent share buybacks had been completed during that year.

Share Issuance

• In March 2024, the company redeemed all of its Series A Senior Preferred Stock for $20 million in cash and 571,295 common shares, valued at $15 million. This transaction resulted in a dilution of 5.6% of outstanding common shares.
• JAKKS Pacific maintains an At-the-Market (ATM) Issuance Sales Agreement for up to $75 million and plans to file a shelf registration for up to $150 million in securities, which could be dilutive in the future.

Outbound Investments

• In 2024, JAKKS Pacific made a significant outbound investment through the acquisition of a major studio's portfolio for $150 million, which substantially elevated its position as a licensed toy company.
• The company is actively pursuing an mergers and acquisitions (M&A) strategy, supported by a dedicated $100 million fund, to acquire smaller, innovative tech-toy firms.

Capital Expenditures

• Capital expenditures for the twelve months ended December 31, 2025, were approximately $9.56 million.
• For the twelve months ended December 31, 2024, capital expenditures were around $11.25 million.
• An expected capital expenditure plan for fiscal year 2025 was projected at $35 million, primarily focused on manufacturing automation and IT upgrades.