Tearsheet

Ralph Lauren (RL)


Market Price (12/18/2025): $365.975 | Market Cap: $22.4 Bil
Sector: Consumer Discretionary | Industry: Apparel, Accessories & Luxury Goods

Ralph Lauren (RL)


Market Price (12/18/2025): $365.975
Market Cap: $22.4 Bil
Sector: Consumer Discretionary
Industry: Apparel, Accessories & Luxury Goods

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.5%
Trading close to highs
Dist 52W High is -1.6%, Dist 3Y High is -1.6%
Key risks
RL key risks include [1] its high revenue dependence on the U.S. Show more.
1 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 12%
  
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%
  
3 Low stock price volatility
Vol 12M is 40%
  
4 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Sustainable Consumption. Themes include Luxury Consumer Goods, Show more.
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.5%
1 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 12%
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%
3 Low stock price volatility
Vol 12M is 40%
4 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Sustainable Consumption. Themes include Luxury Consumer Goods, Show more.
5 Trading close to highs
Dist 52W High is -1.6%, Dist 3Y High is -1.6%
6 Key risks
RL key risks include [1] its high revenue dependence on the U.S. Show more.

Valuation, Metrics & Events

RL Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

**1. Strong Financial Performance with Beat-and-Raise Quarters**

Ralph Lauren reported better-than-expected financial results for its fiscal Q1 2026 (reported August 7, 2025) and Q2 2026 (reported November 6, 2025), exceeding analyst estimates for both revenue and earnings per share. For Q1 Fiscal 2026, revenue increased 14% on a reported basis, with strong performance across all geographies, leading the company to raise its full-year outlook. Similarly, Q2 Fiscal 2026 saw adjusted EPS reach $3.79, surpassing analyst estimates of $3.44, and revenue exceeded expectations at $2 billion, prompting another raised full-year outlook. **2. Consistent Analyst Upgrades and Bullish Sentiment**

Throughout the period from August to December 2025, financial analysts consistently maintained "Strong Buy" or "Buy" ratings for Ralph Lauren stock and frequently raised their price targets. For example, Jefferies increased its price target to $425 on December 12, 2025, and Wells Fargo raised its target to $400 from $385 on December 16, 2025. This positive sentiment from the investment community indicated growing confidence in the company's future prospects. **3. Execution of "Next Great Chapter: Drive" Strategic Plan**

Ralph Lauren introduced its updated strategic growth plan, "Next Great Chapter: Drive," on September 16, 2025. This plan outlined ambitious goals including mid-single-digit compounded annual revenue growth and operating margin expansion of 100 to 150 basis points through fiscal 2028, alongside a commitment to return at least $2 billion in excess free cash flow to shareholders. While the stock initially saw a temporary dip on the announcement, the Q2 Fiscal 2026 earnings report on November 6, 2025, highlighted a strong start to the execution of this strategic plan, reassuring investors about long-term growth. **4. Strong Global Direct-to-Consumer (DTC) Sales and Market Performance**

The company demonstrated robust performance across its global markets, particularly in its direct-to-consumer channels. In Q1 Fiscal 2026, global direct-to-consumer comparable store sales grew 13%, with strong results across all regions. This momentum continued into Q2 Fiscal 2026, where global direct-to-consumer comparable store sales increased, reflecting effective engagement with consumers through both physical and digital platforms. This strong customer demand and channel strength underscored the health of the business. **5. Enhanced Profitability and Financial Strength**

Ralph Lauren consistently exhibited strong gross and operating margin expansion during this timeframe, showcasing improved efficiency and profitability. The operating margin for Q2 Fiscal 2026, for instance, reached 15.9%, a notable increase from 13.8% in the prior year. This operational excellence, coupled with solid financial health, including a perfect Piotroski Score of 9 and exceptional gross profit margins of 69.22%, contributed significantly to investor confidence and the stock's upward trajectory.

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Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
RL Return-11%17%-8%40%63%62%251%
Peers Return-6%12%-40%10%10%23%-7%
S&P 500 Return16%27%-19%24%23%14%108%

Monthly Win Rates [3]
RL Win Rate33%50%33%50%67%75% 
Peers Win Rate48%55%42%50%52%47% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
RL Max Drawdown-47%-3%-28%0%-5%-21% 
Peers Max Drawdown-65%-8%-58%-31%-33%-41% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: TPR, VFC, PVH, FOSL, VRA. See RL Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/17/2025 (YTD)

How Low Can It Go

Unique KeyEventRLS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-39.9%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven66.3%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven444 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-50.7%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven102.8%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven339 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-41.5%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven70.9%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven1,575 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-68.8%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven220.3%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven611 days1,480 days

Compare to TPR, VFC, PVH, FOSL, VRA


In The Past

Ralph Lauren's stock fell -39.9% during the 2022 Inflation Shock from a high on 5/7/2021. A -39.9% loss requires a 66.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Ralph Lauren (RL)

Better Bets than Ralph Lauren (RL)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to RL. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
13.0%13.0%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
6.4%6.4%-0.1%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.7%3.7%-4.4%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
17.1%17.1%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
14.1%14.1%-1.6%
RL_3312020_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG03312020RLRalph LaurenDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
0.8%84.3%-8.7%
RL_12312016_Dip_Buyer_FCFYield12312016RLRalph LaurenDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-17.2%17.5%-26.4%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
13.0%13.0%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
6.4%6.4%-0.1%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.7%3.7%-4.4%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
17.1%17.1%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
14.1%14.1%-1.6%
RL_3312020_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG03312020RLRalph LaurenDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
0.8%84.3%-8.7%
RL_12312016_Dip_Buyer_FCFYield12312016RLRalph LaurenDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-17.2%17.5%-26.4%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Ralph Lauren

Peers to compare with:

Financials

RLTPRVFCPVHFOSLVRAMedian
NameRalph La.Tapestry VF PVH Fossil Vera Bra. 
Mkt Price365.72122.1918.5471.723.662.1945.13
Mkt Cap22.325.47.24.00.20.15.6
Rev LTM7,5717,2089,5418,8171,0663247,389
Op Inc LTM1,1531,34646865623-52562
FCF LTM6681,080240442-46-13341
FCF 3Y Avg7161,103285508-24397
CFO LTM1,0901,210375584-43-6479
CFO 3Y Avg9811,243455707610581

Growth & Margins

RLTPRVFCPVHFOSLVRAMedian
NameRalph La.Tapestry VF PVH Fossil Vera Bra. 
Rev Chg LTM12.3%8.1%-0.1%0.5%-12.9%-11.3%0.2%
Rev Chg 3Y Avg5.8%2.5%-6.7%-0.5%-15.8%-13.1%-3.6%
Rev Chg Q16.5%13.1%1.6%1.7%-6.1%-11.7%1.7%
QoQ Delta Rev Chg LTM3.9%2.8%0.5%0.4%-1.6%-2.5%0.5%
Op Mgn LTM15.2%18.7%4.9%7.4%2.2%-16.0%6.2%
Op Mgn 3Y Avg13.2%17.8%5.2%8.2%-2.9%-6.2%6.7%
QoQ Delta Op Mgn LTM0.6%0.6%0.4%0.1%0.4%-1.6%0.4%
CFO/Rev LTM14.4%16.8%3.9%6.6%-4.0%-1.7%5.3%
CFO/Rev 3Y Avg14.1%18.2%4.7%7.9%0.3%1.7%6.3%
FCF/Rev LTM8.8%15.0%2.5%5.0%-4.3%-4.0%3.8%
FCF/Rev 3Y Avg10.4%16.1%3.0%5.7%-0.2%-0.0%4.4%

Valuation

RLTPRVFCPVHFOSLVRAMedian
NameRalph La.Tapestry VF PVH Fossil Vera Bra. 
Mkt Cap22.325.47.24.00.20.15.6
P/S2.53.30.60.40.20.20.5
P/EBIT17.262.414.1--3.8-15.7
P/E22.486.662.411.6-2.8-0.617.0
P/CFO17.619.415.16.8-4.5-9.910.9
Total Yield5.5%2.4%4.1%8.7%-35.1%-173.6%3.3%
Dividend Yield1.1%1.3%2.5%0.1%0.0%0.0%0.6%
FCF Yield 3Y Avg6.1%10.5%4.1%-14.7%-8.3%
D/E0.10.21.0-1.7-0.6
Net D/E0.10.11.0-1.3-0.6

Returns

RLTPRVFCPVHFOSLVRAMedian
NameRalph La.Tapestry VF PVH Fossil Vera Bra. 
1M Rtn12.8%20.5%30.8%-5.7%104.5%-10.6%16.7%
3M Rtn19.8%11.6%26.2%-14.6%20.4%6.8%15.7%
6M Rtn37.4%46.1%59.4%10.7%169.1%2.8%41.8%
12M Rtn62.6%94.6%-16.1%-34.6%97.8%-43.6%23.3%
3Y Rtn268.6%262.1%-22.9%3.1%-12.2%-52.8%-4.5%
1M Excs Rtn12.1%19.8%30.0%-6.4%103.7%-11.3%15.9%
3M Excs Rtn15.5%6.9%22.0%-18.8%14.5%5.0%10.7%
6M Excs Rtn25.0%33.7%47.0%-1.7%156.7%-9.6%29.4%
12M Excs Rtn51.9%85.4%-21.1%-44.9%72.8%-59.5%15.4%
3Y Excs Rtn180.1%186.6%-96.2%-69.9%-88.7%-122.9%-79.3%

Financials

Segment Financials

Revenue by Segment

$ Mil20252024202320222021
Single Segment6,6316,4446,2184,4016,160
Total6,6316,4446,2184,4016,160


Price Behavior

Short Interest

Short Interest: As Of Date11282025
Short Interest: Shares Quantity1,868,752
Short Interest: % Change Since 1115202517.0%
Average Daily Volume627,606
Days-to-Cover Short Interest2.98
Basic Shares Quantity61,100,000
Short % of Basic Shares3.1%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/6/2025-0.6%7.4%12.5%
8/7/2025-6.5%-0.3%3.0%
5/22/20251.3%1.4%-1.2%
2/6/20259.7%9.6%-6.6%
11/7/20246.6%1.3%10.9%
8/7/2024-3.4%-1.5%5.1%
5/23/20243.3%12.9%12.0%
2/8/202416.8%20.8%19.6%
...
SUMMARY STATS   
# Positive131313
# Negative999
Median Positive3.5%7.4%12.0%
Median Negative-4.8%-2.7%-8.6%
Max Positive16.8%20.8%19.6%
Max Negative-9.7%-8.4%-13.4%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251106202510-Q 9/27/2025
6302025807202510-Q 6/28/2025
3312025522202510-K 3/29/2025
12312024206202510-Q 12/28/2024
93020241107202410-Q 9/28/2024
6302024807202410-Q 6/29/2024
3312024523202410-K 3/30/2024
12312023208202410-Q 12/30/2023
93020231108202310-Q 9/30/2023
6302023810202310-Q 7/1/2023
3312023525202310-K 4/1/2023
12312022209202310-Q 12/31/2022
93020221110202210-Q 10/1/2022
6302022809202210-Q 7/2/2022
3312022524202210-K 4/2/2022
12312021203202210-Q 12/25/2021