Ralph Lauren (RL)
Market Price (12/18/2025): $365.975 | Market Cap: $22.4 BilSector: Consumer Discretionary | Industry: Apparel, Accessories & Luxury Goods
Ralph Lauren (RL)
Market Price (12/18/2025): $365.975Market Cap: $22.4 BilSector: Consumer DiscretionaryIndustry: Apparel, Accessories & Luxury Goods
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.5% | Trading close to highsDist 52W High is -1.6%, Dist 3Y High is -1.6% | Key risksRL key risks include [1] its high revenue dependence on the U.S. Show more. |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 12% | ||
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14% | ||
| Low stock price volatilityVol 12M is 40% | ||
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Sustainable Consumption. Themes include Luxury Consumer Goods, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.5% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 12% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14% |
| Low stock price volatilityVol 12M is 40% |
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Sustainable Consumption. Themes include Luxury Consumer Goods, Show more. |
| Trading close to highsDist 52W High is -1.6%, Dist 3Y High is -1.6% |
| Key risksRL key risks include [1] its high revenue dependence on the U.S. Show more. |
Valuation, Metrics & Events
RL Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
**1. Strong Financial Performance with Beat-and-Raise Quarters**
Ralph Lauren reported better-than-expected financial results for its fiscal Q1 2026 (reported August 7, 2025) and Q2 2026 (reported November 6, 2025), exceeding analyst estimates for both revenue and earnings per share. For Q1 Fiscal 2026, revenue increased 14% on a reported basis, with strong performance across all geographies, leading the company to raise its full-year outlook. Similarly, Q2 Fiscal 2026 saw adjusted EPS reach $3.79, surpassing analyst estimates of $3.44, and revenue exceeded expectations at $2 billion, prompting another raised full-year outlook.
**2. Consistent Analyst Upgrades and Bullish Sentiment**
Throughout the period from August to December 2025, financial analysts consistently maintained "Strong Buy" or "Buy" ratings for Ralph Lauren stock and frequently raised their price targets. For example, Jefferies increased its price target to $425 on December 12, 2025, and Wells Fargo raised its target to $400 from $385 on December 16, 2025. This positive sentiment from the investment community indicated growing confidence in the company's future prospects.
**3. Execution of "Next Great Chapter: Drive" Strategic Plan**
Ralph Lauren introduced its updated strategic growth plan, "Next Great Chapter: Drive," on September 16, 2025. This plan outlined ambitious goals including mid-single-digit compounded annual revenue growth and operating margin expansion of 100 to 150 basis points through fiscal 2028, alongside a commitment to return at least $2 billion in excess free cash flow to shareholders. While the stock initially saw a temporary dip on the announcement, the Q2 Fiscal 2026 earnings report on November 6, 2025, highlighted a strong start to the execution of this strategic plan, reassuring investors about long-term growth.
**4. Strong Global Direct-to-Consumer (DTC) Sales and Market Performance**
The company demonstrated robust performance across its global markets, particularly in its direct-to-consumer channels. In Q1 Fiscal 2026, global direct-to-consumer comparable store sales grew 13%, with strong results across all regions. This momentum continued into Q2 Fiscal 2026, where global direct-to-consumer comparable store sales increased, reflecting effective engagement with consumers through both physical and digital platforms. This strong customer demand and channel strength underscored the health of the business.
**5. Enhanced Profitability and Financial Strength**
Ralph Lauren consistently exhibited strong gross and operating margin expansion during this timeframe, showcasing improved efficiency and profitability. The operating margin for Q2 Fiscal 2026, for instance, reached 15.9%, a notable increase from 13.8% in the prior year. This operational excellence, coupled with solid financial health, including a perfect Piotroski Score of 9 and exceptional gross profit margins of 69.22%, contributed significantly to investor confidence and the stock's upward trajectory.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| RL Return | -11% | 17% | -8% | 40% | 63% | 62% | 251% |
| Peers Return | -6% | 12% | -40% | 10% | 10% | 23% | -7% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 14% | 108% |
Monthly Win Rates [3] | |||||||
| RL Win Rate | 33% | 50% | 33% | 50% | 67% | 75% | |
| Peers Win Rate | 48% | 55% | 42% | 50% | 52% | 47% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 73% | |
Max Drawdowns [4] | |||||||
| RL Max Drawdown | -47% | -3% | -28% | 0% | -5% | -21% | |
| Peers Max Drawdown | -65% | -8% | -58% | -31% | -33% | -41% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: TPR, VFC, PVH, FOSL, VRA. See RL Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/17/2025 (YTD)
How Low Can It Go
| Event | RL | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -39.9% | -25.4% |
| % Gain to Breakeven | 66.3% | 34.1% |
| Time to Breakeven | 444 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -50.7% | -33.9% |
| % Gain to Breakeven | 102.8% | 51.3% |
| Time to Breakeven | 339 days | 148 days |
| 2018 Correction | ||
| % Loss | -41.5% | -19.8% |
| % Gain to Breakeven | 70.9% | 24.7% |
| Time to Breakeven | 1,575 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -68.8% | -56.8% |
| % Gain to Breakeven | 220.3% | 131.3% |
| Time to Breakeven | 611 days | 1,480 days |
Compare to TPR, VFC, PVH, FOSL, VRA
In The Past
Ralph Lauren's stock fell -39.9% during the 2022 Inflation Shock from a high on 5/7/2021. A -39.9% loss requires a 66.3% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
Trade Ideas
Select past ideas related to RL. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 13.0% | 13.0% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 6.4% | 6.4% | -0.1% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | -4.4% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 17.1% | 17.1% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 14.1% | 14.1% | -1.6% |
| 03312020 | RL | Ralph Lauren | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 0.8% | 84.3% | -8.7% |
| 12312016 | RL | Ralph Lauren | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -17.2% | 17.5% | -26.4% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 13.0% | 13.0% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 6.4% | 6.4% | -0.1% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | -4.4% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 17.1% | 17.1% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 14.1% | 14.1% | -1.6% |
| 03312020 | RL | Ralph Lauren | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 0.8% | 84.3% | -8.7% |
| 12312016 | RL | Ralph Lauren | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -17.2% | 17.5% | -26.4% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Ralph Lauren
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 45.13 |
| Mkt Cap | 5.6 |
| Rev LTM | 7,389 |
| Op Inc LTM | 562 |
| FCF LTM | 341 |
| FCF 3Y Avg | 397 |
| CFO LTM | 479 |
| CFO 3Y Avg | 581 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 0.2% |
| Rev Chg 3Y Avg | -3.6% |
| Rev Chg Q | 1.7% |
| QoQ Delta Rev Chg LTM | 0.5% |
| Op Mgn LTM | 6.2% |
| Op Mgn 3Y Avg | 6.7% |
| QoQ Delta Op Mgn LTM | 0.4% |
| CFO/Rev LTM | 5.3% |
| CFO/Rev 3Y Avg | 6.3% |
| FCF/Rev LTM | 3.8% |
| FCF/Rev 3Y Avg | 4.4% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 5.6 |
| P/S | 0.5 |
| P/EBIT | 15.7 |
| P/E | 17.0 |
| P/CFO | 10.9 |
| Total Yield | 3.3% |
| Dividend Yield | 0.6% |
| FCF Yield 3Y Avg | 8.3% |
| D/E | 0.6 |
| Net D/E | 0.6 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 16.7% |
| 3M Rtn | 15.7% |
| 6M Rtn | 41.8% |
| 12M Rtn | 23.3% |
| 3Y Rtn | -4.5% |
| 1M Excs Rtn | 15.9% |
| 3M Excs Rtn | 10.7% |
| 6M Excs Rtn | 29.4% |
| 12M Excs Rtn | 15.4% |
| 3Y Excs Rtn | -79.3% |
Comparison Analyses
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 11/6/2025 | -0.6% | 7.4% | 12.5% |
| 8/7/2025 | -6.5% | -0.3% | 3.0% |
| 5/22/2025 | 1.3% | 1.4% | -1.2% |
| 2/6/2025 | 9.7% | 9.6% | -6.6% |
| 11/7/2024 | 6.6% | 1.3% | 10.9% |
| 8/7/2024 | -3.4% | -1.5% | 5.1% |
| 5/23/2024 | 3.3% | 12.9% | 12.0% |
| 2/8/2024 | 16.8% | 20.8% | 19.6% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 13 | 13 | 13 |
| # Negative | 9 | 9 | 9 |
| Median Positive | 3.5% | 7.4% | 12.0% |
| Median Negative | -4.8% | -2.7% | -8.6% |
| Max Positive | 16.8% | 20.8% | 19.6% |
| Max Negative | -9.7% | -8.4% | -13.4% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 11062025 | 10-Q 9/27/2025 |
| 6302025 | 8072025 | 10-Q 6/28/2025 |
| 3312025 | 5222025 | 10-K 3/29/2025 |
| 12312024 | 2062025 | 10-Q 12/28/2024 |
| 9302024 | 11072024 | 10-Q 9/28/2024 |
| 6302024 | 8072024 | 10-Q 6/29/2024 |
| 3312024 | 5232024 | 10-K 3/30/2024 |
| 12312023 | 2082024 | 10-Q 12/30/2023 |
| 9302023 | 11082023 | 10-Q 9/30/2023 |
| 6302023 | 8102023 | 10-Q 7/1/2023 |
| 3312023 | 5252023 | 10-K 4/1/2023 |
| 12312022 | 2092023 | 10-Q 12/31/2022 |
| 9302022 | 11102022 | 10-Q 10/1/2022 |
| 6302022 | 8092022 | 10-Q 7/2/2022 |
| 3312022 | 5242022 | 10-K 4/2/2022 |
| 12312021 | 2032022 | 10-Q 12/25/2021 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
