Ralph Lauren (RL)
Market Price (12/4/2025): $355.19 | Market Cap: $21.7 BilSector: Consumer Discretionary | Industry: Apparel, Accessories & Luxury Goods
Ralph Lauren (RL)
Market Price (12/4/2025): $355.19Market Cap: $21.7 BilSector: Consumer DiscretionaryIndustry: Apparel, Accessories & Luxury Goods
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Sustainable Consumption. Themes include Luxury Consumer Goods, Show more. |
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Sustainable Consumption. Themes include Luxury Consumer Goods, Show more. |
Valuation, Metrics & Events
RL Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are the key points for why Ralph Lauren (RL) stock moved by approximately 21% in the period from August 31, 2025, to December 4, 2025:
1. Strong Earnings Performance and Raised Outlook: Ralph Lauren reported robust financial results, including a strong Q1 FY2026 earnings announcement around August 7, 2025, that surpassed analyst expectations in both earnings per share and revenue. The company also provided an optimistic outlook, raising its full-year guidance for fiscal 2026, which fueled investor confidence.
2. Increased Shareholder Returns: The company demonstrated strong financial health and a commitment to shareholder value by authorizing an additional $1.5 billion for share repurchases and increasing its annual dividend by 10%.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| RL Return | -11% | 17% | -8% | 40% | 63% | 56% | 238% |
| Peers Return | -6% | 12% | -40% | 10% | 10% | 20% | -8% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| RL Win Rate | 33% | 50% | 33% | 50% | 67% | 70% | |
| Peers Win Rate | 48% | 55% | 42% | 50% | 52% | 42% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| RL Max Drawdown | -47% | -3% | -28% | 0% | -5% | -21% | |
| Peers Max Drawdown | -65% | -8% | -58% | -31% | -33% | -41% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: TPR, VFC, PVH, FOSL, VRA. See RL Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | RL | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -39.9% | -25.4% |
| % Gain to Breakeven | 66.3% | 34.1% |
| Time to Breakeven | 444 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -50.7% | -33.9% |
| % Gain to Breakeven | 102.8% | 51.3% |
| Time to Breakeven | 339 days | 148 days |
| 2018 Correction | ||
| % Loss | -41.5% | -19.8% |
| % Gain to Breakeven | 70.9% | 24.7% |
| Time to Breakeven | 1575 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -68.8% | -56.8% |
| % Gain to Breakeven | 220.3% | 131.3% |
| Time to Breakeven | 611 days | 1480 days |
Compare to TPR, VFC, PVH, FOSL, VRA
In The Past
Ralph Lauren's stock fell -39.9% during the 2022 Inflation Shock from a high on 5/7/2021. A -39.9% loss requires a 66.3% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
Trade Ideas
Select past ideas related to RL. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 6.8% | 6.8% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.5% | 0.5% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.3% | 1.3% | -1.6% |
| 03312020 | RL | Ralph Lauren | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 0.8% | 84.3% | -8.7% |
| 12312016 | RL | Ralph Lauren | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -17.2% | 17.5% | -26.4% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 6.8% | 6.8% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.5% | 0.5% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.3% | 1.3% | -1.6% |
| 03312020 | RL | Ralph Lauren | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 0.8% | 84.3% | -8.7% |
| 12312016 | RL | Ralph Lauren | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -17.2% | 17.5% | -26.4% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Ralph Lauren
| Peers to compare with: |
Financials
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Returns
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Comparison Analyses
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 11062025 | 10-Q 9/27/2025 |
| 6302025 | 8072025 | 10-Q 6/28/2025 |
| 3312025 | 5222025 | 10-K 3/29/2025 |
| 12312024 | 2062025 | 10-Q 12/28/2024 |
| 9302024 | 11072024 | 10-Q 9/28/2024 |
| 6302024 | 8072024 | 10-Q 6/29/2024 |
| 3312024 | 5232024 | 10-K 3/30/2024 |
| 12312023 | 2082024 | 10-Q 12/30/2023 |
| 9302023 | 11082023 | 10-Q 9/30/2023 |
| 6302023 | 8102023 | 10-Q 7/1/2023 |
| 3312023 | 5252023 | 10-K 4/1/2023 |
| 12312022 | 2092023 | 10-Q 12/31/2022 |
| 9302022 | 11102022 | 10-Q 10/1/2022 |
| 6302022 | 8092022 | 10-Q 7/2/2022 |
| 3312022 | 5242022 | 10-K 4/2/2022 |
| 12312021 | 2032022 | 10-Q 12/25/2021 |
External Quote Links
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| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
