A high-end coffee chain much like a Blue Bottle Coffee with unique brewing technology.

A rapidly expanding specialty coffee chain that aims to be the Starbucks for coffee connoisseurs.

• Prepared Coffee Beverages: High-quality, specialty-roasted coffee drinks served in their retail locations, kiosks, and cafes.
• Packaged Whole Bean Coffee: Roasted single-origin coffee beans sold for at-home brewing.
• Ready-to-Brew Coffee Packs: Conveniently packaged pour-over packs and cold brew packs for home preparation.
• Cold Brew Concentrate: An award-winning, proprietary cold brew concentrate for at-home consumption.
• Franchise Opportunities: Offering their business model and brand for franchisees to operate retail coffee locations.

Categories of Customers:

1. Specialty Coffee Enthusiasts: These customers are individuals who seek out high-quality, single-origin Arabica beans and appreciate the innovative techniques employed by Reborn Coffee, such as the Reborn Wash Process and proprietary cold brew methods. They value the premium and differentiated coffee experience offered.
2. Local Cafe Patrons: Individuals who frequent Reborn Coffee's retail locations, kiosks, and cafes in California. These customers visit for their daily coffee needs, including espresso-made drinks, award-winning cold brew, pour-overs, and drip coffee, valuing the convenience, atmosphere, and consistent quality provided at these physical locations.
3. At-Home Coffee Drinkers: Customers who purchase Reborn Coffee's packaged products, such as whole bean coffee, pour-over packs, and cold brew packs, to prepare and enjoy specialty coffee in their own homes. They are drawn to the brand's commitment to quality ingredients and unique processing for their personal consumption.

Jay Kim, Co-Chief Executive Officer and Interim Chief Financial Officer

Mr. Kim founded Reborn Coffee in 2014 and has served as its Chief Executive Officer since inception. Previously, he founded Wellspring Industry, Inc. on July 1, 2007, which developed the "Tutti Frutti" yogurt distribution company that expanded to approximately 700 agents worldwide, and the "O'My Buns" bakery-café franchise. Mr. Kim sold the majority ownership of Wellspring to a group of investors in 2017 to concentrate on Reborn Coffee. Prior to Wellspring, he owned Coffee Roasters in Riverside, California from 2002 to 2007. As of October 31, 2025, Mr. Kim also assumed the responsibilities of Chief Financial Officer on an interim basis following the resignation of Stephan Kim.

Jung Jae Lim, Co-Chief Executive Officer

Effective March 3, 2026, Mr. Lim was appointed as Co-Chief Executive Officer, focusing on strengthening the company's operational foundation by leading initiatives across logistics, transportation, and supply chain management. He brings over 20 years of leadership experience in these areas. Mr. Lim has served as CEO of KCC Mexico Overseas Logistics since 2001 and also as CEO of TJ America and TJ Korea Inc. He holds a Bachelor of Language and Literature from Dankook University.

Farooq M. Arjomand, Chairman of the Board of Directors

Mr. Arjomand has served as the Chairman of the Board of Directors for Reborn Coffee since 2018. He possesses a diverse background in banking, including experience with HSBC, and founded The Arjomand Group of companies, which operates in real estate, manufacturing, and finance.

Dennis R. Egidi, Vice Chairman of the Board of Directors

Mr. Egidi has been the Vice Chairman of the Board of Directors since 2020 and contributes expertise in real estate development and the food service industry. His extensive experience in the construction industry includes serving as Executive Vice President and Chief Estimator for Corbetta Construction Company of Illinois and Contractors and Engineers, Inc. He was also a principal partner with Cookie Associates of Houston, where he operated 34 "Great American Cookie" stores and kiosks.

Key Risks to Reborn Coffee (REBN)

• Risk of speculative franchise growth: Reborn Coffee acknowledges that a significant portion of its planned expansion, specifically the opening of 20 franchise locations, is purely speculative as no franchise agreements have been signed yet. This indicates a substantial reliance on an unproven franchise model for its future growth strategy.
• Dependence on offering proceeds for company-owned store expansion: The company expects to open up to 20 company-owned retail locations, utilizing approximately $3,000,000 of the proceeds from an offering. This growth is contingent upon the successful completion and proceeds of this offering, meaning a failure to secure the expected funds could significantly impede their planned expansion of company-owned stores.
• Geographic concentration in California: As of the provided information, all of Reborn Coffee's current and soon-to-be-opened company-owned retail locations are concentrated in California. While there are plans for expansion outside of California, this current geographic concentration exposes the business to regional economic downturns, specific state regulations, or localized market saturation within California.

Expected Drivers of Future Revenue Growth for Reborn Coffee (REBN)

Reborn Coffee (REBN) anticipates several key drivers for its future revenue growth over the next 2-3 years, primarily focusing on expanding its physical presence and leveraging its unique offerings:

• Expansion of Company-Owned Retail Locations: The company plans to significantly increase its footprint by opening new company-owned retail locations. This strategy includes developing additional stores and expanding beyond its current California base. The background information indicates an expectation to open up to 20 company-owned retail locations using a portion of offering proceeds.
• Growth of Franchise Operations: Reborn Coffee expects to drive revenue through the development of a franchising program. The company previously stated an intention to begin franchising in 2022 and projected the development of up to 20 franchise locations, with all associated costs borne by franchisees. Recent reports indicate the company has signed commitments for 33 new locations through a combination of area development and franchise agreements.
• Geographic Expansion: A crucial driver involves expanding Reborn Coffee's presence both domestically and internationally. The company aims to develop additional retail locations, including franchised stores, outside of California. Furthermore, recent initiatives include signing licensing deals to increase global presence in regions such as Thailand, South Korea, China, the Middle East, and Europe.
• Growth of Reborn Logistics: Reborn Coffee's wholly-owned subsidiary, Reborn Logistics, is expected to be a significant revenue driver. This logistics platform supports the company's supply chain and expansion, with management anticipating approximately $15 million in revenue and $1.5 million in operating income in 2026, driven by increased shipment volume, expanded operations, and additional third-party customer activity.
• Wholesale and Online Sales Growth: The company has been scaling its omnichannel footprint, with wholesale and online sales showing substantial growth. For instance, full-year 2024 wholesale and online sales grew by 47% to $0.4 million from $0.2 million in 2023. Continued focus on this segment is expected to contribute to overall revenue.

Share Issuance

• The company allocated approximately $3,000,000 from the proceeds of an offering to open up to 20 company-owned retail locations.

Capital Expenditures

• The estimated average development cost for a company-owned retail location is approximately $150,000.
• The company expects to open up to 20 new company-owned retail locations within a year from the completion of an offering, utilizing approximately $3,000,000 of the proceeds for this purpose.
• The primary focus of capital expenditures is the development and expansion of new company-owned retail locations.