Sonos (SONO)
Market Price (12/25/2025): $17.95 | Market Cap: $2.2 BilSector: Consumer Discretionary | Industry: Consumer Electronics
Sonos (SONO)
Market Price (12/25/2025): $17.95Market Cap: $2.2 BilSector: Consumer DiscretionaryIndustry: Consumer Electronics
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
| Low stock price volatilityVol 12M is 48% | Weak multi-year price returns2Y Excs Rtn is -42%, 3Y Excs Rtn is -77% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -33 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -2.3% |
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, Digital Content & Streaming, and Smart Buildings & Proptech. Themes include Luxury Consumer Goods, Show more. | Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -4.9%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -6.3% | |
| Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 63% | ||
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -7.0% | ||
| Key risksSONO key risks include [1] significant erosion of customer trust and brand reputation stemming from a disastrous 2024 app rollout, Show more. |
| Low stock price volatilityVol 12M is 48% |
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, Digital Content & Streaming, and Smart Buildings & Proptech. Themes include Luxury Consumer Goods, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -42%, 3Y Excs Rtn is -77% |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -33 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -2.3% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -4.9%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -6.3% |
| Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 63% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -7.0% |
| Key risksSONO key risks include [1] significant erosion of customer trust and brand reputation stemming from a disastrous 2024 app rollout, Show more. |
Why The Stock Moved
Qualitative Assessment
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While information for the specific period from August 31, 2025, to December 25, 2025, is not available, an analysis of Sonos's (SONO) performance in the recent past (through late 2024) highlights several key factors that contributed to its stock movement. Over the past year, Sonos shares have seen a gain of 35.2%.1. Launch of New, Highly Anticipated Products. Sonos significantly expanded its product portfolio in 2024 with the introduction of new offerings. This included the highly anticipated Sonos Ace headphones in May 2024, marking the company's entry into a new product category. Additionally, Sonos launched the Arc Ultra soundbar, featuring new transducer technology, and the Sub 4 subwoofer in October 2024, enhancing its home theater lineup. These launches were met with positive initial feedback.
2. Significant Progress in App Recovery Efforts. Sonos dedicated considerable resources to addressing issues with its new app rollout. CEO Patrick Spence highlighted "significant progress in bringing the quality of our software to a level that we're all proud of," which in turn enabled the launch of new products. This recovery was crucial, as earlier app challenges had led to a reduction in fiscal 2024 guidance and delayed product launches.
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Stock Movement Drivers
Fundamental Drivers
The 18.5% change in SONO stock from 9/24/2025 to 12/24/2025 was primarily driven by a 16.0% change in the company's P/S Multiple.| 9242025 | 12242025 | Change | |
|---|---|---|---|
| Stock Price ($) | 15.15 | 17.95 | 18.48% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 1410.76 | 1443.28 | 2.31% |
| P/S Multiple | 1.29 | 1.50 | 15.98% |
| Shares Outstanding (Mil) | 120.42 | 120.60 | -0.15% |
| Cumulative Contribution | 18.48% |
Market Drivers
9/24/2025 to 12/24/2025| Return | Correlation | |
|---|---|---|
| SONO | 18.5% | |
| Market (SPY) | 4.4% | 58.9% |
| Sector (XLY) | 2.3% | 48.5% |
Fundamental Drivers
The 67.0% change in SONO stock from 6/25/2025 to 12/24/2025 was primarily driven by a 70.2% change in the company's P/S Multiple.| 6252025 | 12242025 | Change | |
|---|---|---|---|
| Stock Price ($) | 10.75 | 17.95 | 66.98% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 1463.14 | 1443.28 | -1.36% |
| P/S Multiple | 0.88 | 1.50 | 70.23% |
| Shares Outstanding (Mil) | 119.92 | 120.60 | -0.57% |
| Cumulative Contribution | 66.97% |
Market Drivers
6/25/2025 to 12/24/2025| Return | Correlation | |
|---|---|---|
| SONO | 67.0% | |
| Market (SPY) | 14.0% | 59.3% |
| Sector (XLY) | 15.3% | 49.0% |
Fundamental Drivers
The 21.4% change in SONO stock from 12/24/2024 to 12/24/2025 was primarily driven by a 26.9% change in the company's P/S Multiple.| 12242024 | 12242025 | Change | |
|---|---|---|---|
| Stock Price ($) | 14.78 | 17.95 | 21.45% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 1518.06 | 1443.28 | -4.93% |
| P/S Multiple | 1.18 | 1.50 | 26.91% |
| Shares Outstanding (Mil) | 121.39 | 120.60 | 0.65% |
| Cumulative Contribution | 21.44% |
Market Drivers
12/24/2024 to 12/24/2025| Return | Correlation | |
|---|---|---|
| SONO | 21.4% | |
| Market (SPY) | 15.8% | 60.8% |
| Sector (XLY) | 5.3% | 62.8% |
Fundamental Drivers
The 5.6% change in SONO stock from 12/25/2022 to 12/24/2025 was primarily driven by a 21.6% change in the company's P/S Multiple.| 12252022 | 12242025 | Change | |
|---|---|---|---|
| Stock Price ($) | 17.00 | 17.95 | 5.59% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 1752.34 | 1443.28 | -17.64% |
| P/S Multiple | 1.23 | 1.50 | 21.64% |
| Shares Outstanding (Mil) | 127.10 | 120.60 | 5.12% |
| Cumulative Contribution | 5.31% |
Market Drivers
12/25/2023 to 12/24/2025| Return | Correlation | |
|---|---|---|
| SONO | 4.4% | |
| Market (SPY) | 48.9% | 54.4% |
| Sector (XLY) | 38.7% | 56.3% |
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| SONO Return | 50% | 27% | -43% | 1% | -12% | 19% | 15% |
| Peers Return | 26% | 10% | -43% | -25% | -13% | -6% | -52% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 18% | 115% |
Monthly Win Rates [3] | |||||||
| SONO Win Rate | 58% | 42% | 42% | 67% | 50% | 50% | |
| Peers Win Rate | 42% | 47% | 36% | 39% | 39% | 39% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 73% | |
Max Drawdowns [4] | |||||||
| SONO Max Drawdown | -55% | -1% | -53% | -42% | -35% | -49% | |
| Peers Max Drawdown | -46% | -15% | -54% | -46% | -34% | -56% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: GPRO, UEIC, KN. See SONO Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/24/2025 (YTD)
How Low Can It Go
| Event | SONO | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -77.5% | -25.4% |
| % Gain to Breakeven | 345.1% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -55.9% | -33.9% |
| % Gain to Breakeven | 126.7% | 51.3% |
| Time to Breakeven | 120 days | 148 days |
| 2018 Correction | ||
| % Loss | -55.8% | -19.8% |
| % Gain to Breakeven | 126.4% | 24.7% |
| Time to Breakeven | 699 days | 120 days |
Compare to MTH, KBH, MHO, HNI, GRMN
In The Past
Sonos's stock fell -77.5% during the 2022 Inflation Shock from a high on 4/15/2021. A -77.5% loss requires a 345.1% gain to breakeven.
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Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells multi-room audio products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides wireless speakers, home theater speakers, components, and accessories. It offers its products through approximately 10,000 third-party retail stores, including custom installers of home audio systems; and e-commerce retailers, as well as through its Website sonos.com. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was incorporated in 2002 and is headquartered in Santa Barbara, California.
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Sonos (SONO) Major Products:
- Wireless Smart Speakers: A range of standalone speakers designed for high-fidelity audio playback and multi-room listening throughout the home.
- Home Theater Soundbars: Devices that connect to TVs to deliver immersive surround sound for movies, TV shows, and gaming.
- Subwoofers: Wireless subwoofers that provide deep bass to enhance the audio experience of Sonos speakers and soundbars.
- Portable Smart Speakers: Battery-powered speakers offering both Wi-Fi connectivity at home and Bluetooth for on-the-go listening.
- Components & Amplifiers: Devices that allow users to integrate their existing wired speakers or audio equipment into the Sonos wireless ecosystem.
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```htmlSonos (SONO) Major Customers
Sonos (SONO) primarily sells its wireless home sound systems and related products directly to individual consumers. While they distribute their products through various retail channels (which are technically "other companies"), their ultimate end-users and primary customer base are individuals. Therefore, we will describe the categories of individual customers they serve.
Categories of Individual Customers:
- Home Audio Enthusiasts & Music Lovers: This category includes individuals who prioritize high-fidelity sound, multi-room audio experiences, and a premium home listening environment. They seek immersive sound quality and a seamless way to enjoy music, podcasts, and other audio content throughout their homes.
- Smart Home Integrators: These are consumers who are building out or enhancing their smart home ecosystems. They look for audio solutions that offer seamless integration with voice assistants (like Amazon Alexa and Google Assistant) and other smart home devices, valuing connectivity and centralized control.
- Design-Conscious Consumers: This group comprises customers who value elegant, minimalist product design and seek audio systems that not only deliver exceptional sound but also complement their modern home aesthetics. They appreciate products that blend seamlessly into their decor without sacrificing performance.
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Tom Conrad, Chief Executive Officer
Tom Conrad has served on the Sonos Board of Directors since 2017. He was appointed Interim CEO in January 2025 and then Chief Executive Officer in July 2025. Prior to Sonos, he was the Chief Executive Officer of Zero Longevity Science from 2021 through 2024, and before that, he served as Chief Product Officer of Quibi. He was also the Vice President of Product at Snap Inc. and the Chief Technology Officer and Executive Vice President of Product at Pandora, where he was one of the original creators of the music streaming service. Earlier in his career, he worked at Apple building the foundational user interface of the Macintosh.
Saori Casey, Chief Financial Officer
Saori Casey was appointed Chief Financial Officer of Sonos, effective January 22, 2024. Before joining Sonos, she served as Vice President of Finance at Apple from 2011 to 2023, overseeing financial planning, forecasting, capital allocations, investor relations, and financial management. Prior to Apple, she spent 15 years at Cisco, holding various finance leadership roles, including divisional CFO/Vice President as the company's revenue grew from $4 billion to over $40 billion. She is currently on the board of Houzz, serving as chair of the Audit Committee and a member of the Compensation Committee.
Eddie Lazarus, Chief Legal and Business Development Officer
Eddie Lazarus has served as Sonos' Chief Legal Officer since January 2019. He also held the role of Chief Financial Officer from August 2022 to January 2024. In January 2024, he transitioned to Chief Strategy Officer while retaining his Chief Legal Officer duties, and in August 2025, he was named Chief Legal and Business Development Officer. He is responsible for leading strategic planning, corporate and business development, sustainability, and people efforts, in addition to legal, intellectual property, corporate governance, SEC reporting, government affairs, regulatory, and compliance activities.
Nicholas Millington, Chief Innovation Officer
Nicholas Millington has served as Chief Innovation Officer since July 2020. His previous roles at Sonos include Chief Product Officer from February 2017 to June 2020, Vice President and Chief of Staff of Product from February 2010 to January 2017, and Director of Software Development from April 2003 to October 2006. Before joining Sonos, he was a Software Design Engineer Lead for SharePoint at Microsoft Corporation from June 1998 to April 2003.
Maxime Bouvat-Merlin, SVP, Hardware & Operations
Maxime Bouvat-Merlin is listed as SVP, Hardware & Operations at Sonos. He previously held the Chief Product Officer role, which was eliminated in January 2025, and he transitioned to an advisor role to the interim CEO. During his tenure, he oversaw the release of several popular Sonos products, including the Sonos One, Beam, Move, Ace, Arc, and Arc Ultra.
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Here are the key risks to Sonos's business:- Product/App-Related Issues and Erosion of Customer Trust: The disastrous rollout of Sonos's redesigned app in May 2024 has led to widespread customer dissatisfaction due to missing features and performance problems. This has significantly damaged the company's brand reputation, eroded customer trust, and contributed to a decline in product sales and delayed new product launches. Sonos has incurred substantial costs to rectify these issues, and the situation could have a chilling effect on future product uptake and investor relations, potentially leaving high-end speakers as e-waste if cloud services and software updates are lost.
- Intense Competition: Sonos operates in a highly competitive market against major tech companies like Apple, Google, and Amazon, as well as established audio brands such as Bose. These competitors often integrate their audio products within larger ecosystems, providing seamless experiences and leveraging extensive customer bases, which presents a significant challenge for Sonos.
- Macroeconomic Challenges and Consumer Spending Sensitivity: Sonos has experienced financial strain and a contraction in full-year revenue, particularly in its core hardware business, due to broader macroeconomic headwinds and softer consumer demand in fiscal years 2022, 2023, and 2024. The company reported a net loss, indicating struggles with profitability amidst these external pressures.
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Apple's renewed and strengthened focus on the premium smart home audio segment with its enhanced HomePod lineup. The re-introduction of the full-size HomePod (2nd Gen) in 2023, coupled with the continued success of the HomePod mini, signifies Apple's more aggressive strategy to capture market share in high-fidelity, multi-room smart audio. This leverages Apple's extensive ecosystem, strong brand loyalty, and deep integration with Apple Music and other services, directly competing with Sonos for premium customers.
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The addressable markets for Sonos's main products and services encompass several segments within the audio equipment industry, primarily focusing on smart speakers, wireless speakers, soundbars, and the broader home audio equipment market. Sonos also recently entered the headphones market.
- Smart Speaker Market: The global smart speaker market was valued at approximately USD 10.11 billion in 2024 and is estimated to reach USD 59.12 billion by 2033. Other estimates place the global smart speaker market size at USD 13.71 billion in 2024, projected to grow to USD 29.13 billion by 2032. North America dominated the smart speaker market in 2022.
- Wireless Speaker Market: The global wireless speaker market was valued at USD 36.41 billion in 2025 and is forecast to reach USD 51.06 billion by 2030. Another projection states the global wireless speaker market was valued at USD 31.9 billion in 2024 and is projected to reach USD 105.0 billion by 2035. North America is a significant shareholder in the global wireless speaker market.
- Home Audio Equipment Market (including soundbars, subwoofers, and other speakers): The global home audio equipment market was estimated at USD 32.69 billion in 2023 and is projected to reach USD 69.34 billion by 2030. Another source indicates the global home audio equipment market reached USD 33.3 billion in 2024 and is expected to reach USD 66.5 billion by 2033. The global home audio market size reached USD 39.04 billion in 2025 and is forecast to climb to USD 65.19 billion by 2030. North America led the home audio market with a 31.9% share in 2024, while Asia-Pacific is the fastest-growing region. The home audio system market, valued at USD 27.54 billion in 2024, is projected to reach USD 68.77 billion by 2032. Specifically, global soundbar sales are expected to increase to USD 7.7 billion in 2032 from an estimated USD 3.9 billion in 2023.
- Earphones and Headphones Market: Sonos entered this market with its Ace headphones in June 2024. The global earphones and headphones market size was valued at USD 71,496.7 million in 2023 and is projected to grow at a compound annual growth rate of 12.6% from 2023 to 2030.
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Sonos (SONO) is expected to drive future revenue growth over the next two to three years through several key strategies:
- Increasing Product Density per Household: Sonos aims to deepen its relationship with existing customers by encouraging them to expand their Sonos systems. This includes adding more products to different rooms, incorporating new categories like headphones, or building out comprehensive home theater experiences. The company identifies a significant $12 billion revenue opportunity within its current customer base by increasing device density and converting single-product households into multi-product ones.
- Launch of New Products and Expansion into New Categories: Sonos has recently expanded its product portfolio with the introduction of over-ear headphones (Sonos Ace), the Arc Ultra soundbar, and the Sub 4 subwoofer. The company plans to release two new hardware products annually through at least 2026, which is anticipated to further broaden its offerings and attract new customers.
- International Expansion: Sonos is actively increasing its global footprint, with a particular focus on emerging growth markets and Asia. In Q4, key emerging markets contributed significantly to year-over-year growth, and the EMEA region also demonstrated strong double-digit growth.
- Strategic Focus on a Unified Home Sound System Platform: The company's CEO, Tom Conrad, has emphasized a strategic shift towards positioning Sonos as the premier home sound system platform by integrating hardware, software, and design into a single, cohesive, and easy-to-use system. This unified approach is designed to enhance user experience and further embed Sonos within the connected home ecosystem.
- Price Increases: As part of its strategy to manage tariff risks and global presence, Sonos is relocating production facilities out of China, which is expected to result in certain price increases in 2025.
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Share Repurchases
- Sonos authorized a new stock repurchase program of up to $150 million in February 2025, following the expiration of a previous $200 million program where $11 million remained.
- In November 2023, Sonos announced a $200 million stock repurchase program, having completed a prior $100 million program in the fourth quarter of fiscal 2023.
- Over the three fiscal years leading up to 2023, Sonos completed $300 million in share repurchases, acquiring 14,528,681 shares at an average price of $20.65 per share.
Share Issuance
- Sonos withholds shares of common stock to satisfy tax withholding requirements in connection with the vesting of restricted stock unit awards.
- As of September 28, 2024, approximately 40.95 million shares were reserved for future issuance under the 2018 Plan, which includes stock options for employees and directors.
Outbound Investments
- Sonos completed 6 acquisitions between 2020 and 2022, with the most activity occurring in 2022 with three acquisitions, and one each in 2021 and 2020.
- In April 2022, Sonos acquired Mayht, a manufacturer of wireless home audio systems and speakers, and in February 2022, it acquired T2 Software; the financial terms for these acquisitions were undisclosed.
- The company acquired RHA Audio in 2021, whose technology is expected to be integrated into Sonos's first headphones product, anticipated in 2024.
Capital Expenditures
- Sonos's capital expenditures were $45.53 million in fiscal 2021, $46.22 million in fiscal 2022, $50.29 million in fiscal 2023, and $55.25 million in fiscal 2024.
- The primary focus of capital expenditures includes investments in product and software development, particularly for new tooling and production line equipment.
- Sonos is also investing in its e-commerce capabilities and in-app experience to enhance direct sales.
Latest Trefis Analyses
| Title | Topic | |
|---|---|---|
| DASHBOARDS | ||
| Sonos Earnings Notes | ||
| Sonos Earnings Notes | ||
| Sonos Stock Jump Looks Great, But How Secure Is That Gain? | Return | |
| Sonos (SONO) Operating Income Comparison | Financials | |
| Sonos (SONO) Operating Cash Flow Comparison | Financials | |
| Sonos (SONO) Debt Comparison | Financials | |
| Sonos (SONO) EBITDA Comparison | Financials | |
| Sonos (SONO) Tax Expense Comparison | Financials | |
| Sonos (SONO) Net Income Comparison | Financials | |
| Sonos (SONO) Revenue Comparison | Financials |
| Title | |
|---|---|
| ARTICLES |
Trade Ideas
Select ideas related to SONO. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 13.3% | 13.3% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 5.3% | 5.3% | -0.1% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.4% | 3.4% | -4.4% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 19.7% | 19.7% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.8% | 1.8% | -1.6% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Sonos
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 10.54 |
| Mkt Cap | 1.1 |
| Rev LTM | 612 |
| Op Inc LTM | -19 |
| FCF LTM | 54 |
| FCF 3Y Avg | 56 |
| CFO LTM | 68 |
| CFO 3Y Avg | 74 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -1.3% |
| Rev Chg 3Y Avg | -8.6% |
| Rev Chg Q | -2.0% |
| QoQ Delta Rev Chg LTM | -0.5% |
| Op Mgn LTM | -1.9% |
| Op Mgn 3Y Avg | -2.9% |
| QoQ Delta Op Mgn LTM | -0.0% |
| CFO/Rev LTM | 9.1% |
| CFO/Rev 3Y Avg | 7.9% |
| FCF/Rev LTM | 7.2% |
| FCF/Rev 3Y Avg | 5.1% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 1.1 |
| P/S | 0.9 |
| P/EBIT | -4.7 |
| P/E | -2.0 |
| P/CFO | 8.5 |
| Total Yield | -25.8% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 6.2% |
| D/E | 0.4 |
| Net D/E | -0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -0.9% |
| 3M Rtn | -17.9% |
| 6M Rtn | 46.2% |
| 12M Rtn | 16.1% |
| 3Y Rtn | -31.6% |
| 1M Excs Rtn | -4.3% |
| 3M Excs Rtn | -21.6% |
| 6M Excs Rtn | 34.0% |
| 12M Excs Rtn | 1.6% |
| 3Y Excs Rtn | -113.1% |
Comparison Analyses
Price Behavior
Price Behavior
| Market Price | $17.95 | |
| Market Cap ($ Bil) | 2.2 | |
| First Trading Date | 08/02/2018 | |
| Distance from 52W High | -6.3% | |
| 50 Days | 200 Days | |
| DMA Price | $17.49 | $13.15 |
| DMA Trend | up | up |
| Distance from DMA | 2.6% | 36.5% |
| 3M | 1YR | |
| Volatility | 36.9% | 48.6% |
| Downside Capture | 146.58 | 168.43 |
| Upside Capture | 196.92 | 163.91 |
| Correlation (SPY) | 59.2% | 60.8% |
SONO Betas & Captures as of 11/30/2025
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 2.11 | 2.02 | 2.04 | 2.39 | 1.52 | 1.41 |
| Up Beta | 3.09 | 1.81 | 1.97 | 2.06 | 1.13 | 1.17 |
| Down Beta | 1.73 | 1.78 | 1.73 | 1.97 | 1.71 | 1.51 |
| Up Capture | 280% | 295% | 321% | 462% | 301% | 296% |
| Bmk +ve Days | 13 | 26 | 39 | 74 | 142 | 427 |
| Stock +ve Days | 10 | 23 | 36 | 70 | 125 | 373 |
| Down Capture | 147% | 177% | 170% | 201% | 134% | 109% |
| Bmk -ve Days | 7 | 16 | 24 | 52 | 107 | 323 |
| Stock -ve Days | 9 | 18 | 26 | 54 | 119 | 371 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Comparison of SONO With Other Asset Classes (Last 1Y) | |||||||
|---|---|---|---|---|---|---|---|
| SONO | Sector ETF | Equity | Gold | Commodities | Real Estate | Bitcoin | |
| Annualized Return | 24.6% | 8.3% | 19.2% | 71.9% | 8.9% | 6.0% | -10.4% |
| Annualized Volatility | 48.3% | 24.3% | 19.5% | 19.3% | 15.3% | 17.1% | 35.0% |
| Sharpe Ratio | 0.61 | 0.27 | 0.78 | 2.69 | 0.36 | 0.18 | -0.12 |
| Correlation With Other Assets | 62.7% | 60.8% | -7.5% | 18.5% | 43.7% | 26.0% | |
ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
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Based On 5-Year Data
| Comparison of SONO With Other Asset Classes (Last 5Y) | |||||||
|---|---|---|---|---|---|---|---|
| SONO | Sector ETF | Equity | Gold | Commodities | Real Estate | Bitcoin | |
| Annualized Return | -4.6% | 9.8% | 14.9% | 18.7% | 11.7% | 4.8% | 32.6% |
| Annualized Volatility | 48.4% | 23.8% | 17.1% | 15.5% | 18.7% | 18.9% | 48.7% |
| Sharpe Ratio | 0.08 | 0.37 | 0.70 | 0.97 | 0.51 | 0.17 | 0.59 |
| Correlation With Other Assets | 53.6% | 51.0% | 5.2% | 8.7% | 37.9% | 22.8% | |
ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
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Based On 10-Year Data
| Comparison of SONO With Other Asset Classes (Last 10Y) | |||||||
|---|---|---|---|---|---|---|---|
| SONO | Sector ETF | Equity | Gold | Commodities | Real Estate | Bitcoin | |
| Annualized Return | -1.4% | 13.1% | 14.7% | 14.9% | 6.9% | 5.2% | 69.2% |
| Annualized Volatility | 54.7% | 22.0% | 18.0% | 14.8% | 17.6% | 20.8% | 55.8% |
| Sharpe Ratio | 0.20 | 0.55 | 0.70 | 0.83 | 0.31 | 0.22 | 0.90 |
| Correlation With Other Assets | 46.5% | 42.3% | 4.2% | 12.7% | 31.1% | 19.3% | |
ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 11/5/2025 | 1.4% | 2.9% | 16.7% |
| 8/6/2025 | -0.6% | 21.2% | 33.1% |
| 5/7/2025 | 9.7% | 21.7% | 11.9% |
| 2/6/2025 | 5.2% | -8.0% | -9.7% |
| 11/13/2024 | -2.3% | -8.0% | 3.5% |
| 8/7/2024 | -1.6% | -6.3% | -3.2% |
| 5/7/2024 | -4.2% | -1.5% | -9.7% |
| 2/6/2024 | 17.1% | 10.3% | 15.6% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 15 | 14 | 15 |
| # Negative | 10 | 11 | 10 |
| Median Positive | 9.7% | 9.6% | 11.9% |
| Median Negative | -4.5% | -8.0% | -13.0% |
| Max Positive | 29.8% | 25.5% | 49.9% |
| Max Negative | -24.9% | -28.2% | -29.6% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 11142025 | 10-K 9/27/2025 |
| 6302025 | 8062025 | 10-Q 6/28/2025 |
| 3312025 | 5082025 | 10-Q 3/29/2025 |
| 12312024 | 2062025 | 10-Q 12/28/2024 |
| 9302024 | 11152024 | 10-K 9/28/2024 |
| 6302024 | 8082024 | 10-Q 6/29/2024 |
| 3312024 | 5082024 | 10-Q 3/30/2024 |
| 12312023 | 2072024 | 10-Q 12/30/2023 |
| 9302023 | 11202023 | 10-K 9/30/2023 |
| 6302023 | 8102023 | 10-Q 7/1/2023 |
| 3312023 | 5112023 | 10-Q 4/1/2023 |
| 12312022 | 2092023 | 10-Q 12/31/2022 |
| 9302022 | 11232022 | 10-K 10/1/2022 |
| 6302022 | 8112022 | 10-Q 7/2/2022 |
| 3312022 | 5122022 | 10-Q 4/2/2022 |
| 12312021 | 2102022 | 10-Q 1/1/2022 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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