The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. It operates in four segments: U.S. Retail Coffee, U.S. Retail Consumer Foods, U.S. Retail Pet Foods, and International and Away From Home. The company offers mainstream roast, ground, single serve, and premium coffee; peanut butter and specialty spreads; fruit spreads, shortening and oils, and frozen sandwiches; pet food and pet snacks; and foodservice hot beverage, foodservice portion control, and flour products, as well as dog and cat food, frozen handheld products, juices and beverages, and baking ingredient. It provides its products under the Folgers, Café Bustelo, Dunkin' Donuts, 1850, Jif, Smucker's, Crisco, Smucker's Uncrustables, Meow Mix, Kibbles n Bits, 9Lives, Nature's Recipe, Milk-Bone, Pup-Peroni, Rachael Ray Nutrish, Natural Balance, Robin Hood, and Five Roses brands. The company sells its products through direct sales and brokers to food retailers and wholesalers, club stores, pet specialty stores, discount and dollar stores, drug stores, military commissaries, mass merchandisers, natural foods stores and distributors, and online retailers; and through retail channels, and foodservice distributors and operators. The J. M. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio.
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1. A Procter & Gamble for your kitchen pantry, specializing in everyday food and pet products.
2. A Kraft Heinz focused on breakfast and pantry essentials, like Jif peanut butter, Folgers coffee, and Smucker's jams.
3. A scaled-down Nestlé for American households, known for its iconic coffee, peanut butter, and jam brands.
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- Jams, Jellies, and Preserves: They produce and market a wide variety of fruit spreads, including the iconic Smucker's brand.
- Peanut Butter: This category includes the popular Jif brand, offering creamy and crunchy peanut butter varieties.
- Retail Coffee Products: They market and distribute numerous coffee brands for at-home consumption, such as Folgers, Café Bustelo, and Dunkin'.
- Pet Food and Snacks: This segment features well-known brands like Milk-Bone for dog snacks and Meow Mix for cat food.
- Baking Products: Under a licensing agreement, they offer Pillsbury-branded baking mixes and frostings for retail consumers.
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JM Smucker (SJM) sells primarily to other companies, specifically large retailers, wholesalers, club stores, and foodservice distributors.
Based on their annual reports (10-K filings), the following are identified as their major customers:
- Walmart Inc. (Symbol: WMT) - Accounted for approximately 25% of JM Smucker's net sales in recent fiscal years.
- Target Corporation (Symbol: TGT) - Accounted for approximately 10% of JM Smucker's net sales in recent fiscal years.
- The Kroger Co. (Symbol: KR) - Accounted for approximately 9% of JM Smucker's net sales in recent fiscal years.
JM Smucker also sells to a diverse base of other retailers, wholesalers, club stores, and foodservice distributors across North America.
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Mark Smucker, Chief Executive Officer and Chair of the Board
Mark Smucker is the fifth-generation member of the Smucker family to lead The J.M. Smucker Company, serving as CEO since May 2016 and Chairman since August 2022. He has held various executive positions within the company since 2001, including President of Consumer and Natural Foods, President of US Retail Coffee, and President of Special Markets.
Tucker Marshall, Chief Financial Officer
Tucker Marshall joined The J.M. Smucker Company in 2012 and was appointed Chief Financial Officer in 2020. Before joining Smucker, he gained diverse financial and capital markets experience in investment banking and private equity at Bank of America and The Reserve Group.
John Brase, President and Chief Operating Officer
John Brase became President and Chief Operating Officer of The J.M. Smucker Company in April 2025, having served as COO since 2020. He brings over 30 years of experience in the consumer goods industry, including leadership roles at Procter & Gamble, where he was most recently Vice President and General Manager for their North America Family Care business.
Gail Hollander, Chief Marketing Officer
Gail Hollander assumed the role of Chief Marketing Officer in April 2023. Prior to joining Smucker, she spent two decades at Publicis Groupe, where she was President, Group Client Lead, and led the client relationship with Smucker.
Jeannette Knudsen, Chief Legal Officer and Secretary
Jeannette Knudsen joined The J.M. Smucker Company in 2002. She has served as Senior Vice President, General Counsel and Corporate Secretary since 2016, and was elected Chief Legal and Compliance Officer and Secretary in 2019. Before her tenure at Smucker, she was an Associate Attorney with Buckingham, Doolittle & Burroughs, LLP, where she practiced in corporate transactions, intellectual property, real estate, and construction.
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Here are the key risks to JM Smucker's business:
- Cost Inflation and Margin Pressure: JM Smucker is significantly impacted by cost inflation, particularly in input costs and green coffee, leading to compressed margins and profitability challenges. The company's recent 10-Q filing highlights a sharp increase in the cost of products sold, resulting in a substantial decline in gross profit and a net loss in a recent quarter. This margin pressure is a critical concern for investors, signaling a need for strategic pricing and cost management initiatives to mitigate ongoing inflationary pressures. Analysts note that without the impact of high coffee costs, the company could have experienced above-algorithmic EPS growth.
- Competition and Stagnant Organic Growth: Operating in a highly competitive industry, JM Smucker faces challenges related to stagnant organic revenue growth and the need to continually appeal to evolving consumer preferences. The company's revenue trajectory has shown volatility rather than sustained growth, with recent rebounds primarily driven by price hikes rather than organic volume increases. Many of Smucker's core brands, such as Jif and Folgers, dominate mature categories with slow organic growth, limiting significant volume gains. Additionally, recent acquisitions, like Hostess Brands, have presented challenges with underperformance and integration, impacting financial results and requiring strategic adjustments.
- Supply Chain Disruptions: JM Smucker is vulnerable to supply chain disruptions, including labor shortages and the impact of tariffs, which can adversely affect its operations and financial performance. Geopolitical events can also contribute to broad-based supply chain disruptions, leading to elevated costs, volume loss, and penalties, further straining profitability.
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The emergence and rapid growth of direct-to-consumer (DTC) companies specializing in fresh, human-grade, and personalized pet food presents a clear emerging threat to JM Smucker's significant pet food portfolio (which includes brands like Milk-Bone, Meow Mix, Kibbles 'n Bits, and Natural Balance). These DTC companies, such as The Farmer's Dog and Ollie, leverage subscription-based models to deliver minimally processed pet food directly to consumers' homes. This business model capitalizes on the increasing "humanization of pets" trend, where owners prioritize healthier, more transparent, and less processed food options for their animals. This disrupts traditional retail distribution channels and the established market for shelf-stable kibble and treats, fundamentally challenging the incumbent business model of legacy pet food manufacturers like Smucker.
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The addressable markets for J.M. Smucker's main products are detailed below:
Coffee
- Global Coffee Market: USD 269.27 billion in 2024.
- North America Coffee Market: USD 121.0 billion in 2024.
- U.S. Coffee Market: USD 101.67 billion in 2024.
Peanut Butter
- Global Peanut Butter Market: USD 7.37 billion in 2024.
- North America Peanut Butter Market: USD 6.49 billion in 2024.
- U.S. Peanut Butter Market: USD 1.68 billion in 2024.
Pet Food
- Global Pet Food Market: USD 128.7 billion in 2024.
- North America Pet Food Market: USD 91.88 billion in 2025.
- U.S. Pet Food Market: USD 82.13 billion in 2025.
Fruit Spreads (Jams, Jellies, and Preserves)
- Global Fruit Spreads Market: USD 9.2 billion in 2024.
- North America Fruit Spreads Market: USD 2.5 billion in 2024.
- U.S. Jams, Jellies, and Preserves Market: Approximately USD 1.43 billion in 2024.
Frozen Handheld (Smucker's Uncrustables)
- Global Frozen Sandwiches Market: USD 1.597.20 billion in 2024.
- North America Frozen Sandwiches Market: Approximately USD 718.74 million in 2024 (45% of the global market).
- U.S. Frozen Sandwiches Market: null
Sweet Baked Goods (Hostess Brands)
- Global Sweet Baked Goods Market: USD 265 billion in 2024.
- North America Sweet Baked Goods Market: Approximately USD 106 billion in 2024 (more than 40% of the global market).
- U.S. Cakes, Pastries, and Sweet Pies Market: USD 61 billion in 2022.
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Here are 3-5 expected drivers of future revenue growth for JM Smucker (SJM) over the next 2-3 years:
- Continued Momentum of Uncrustables: The Uncrustables brand is a significant growth engine for JM Smucker, consistently demonstrating double-digit growth and projected to exceed $1 billion in net sales by the end of fiscal year 2026. This growth is driven by ongoing national advertising campaigns, expanded distribution, and strategic investments in new manufacturing facilities to support increased demand.
- Strong Performance and Investment in Café Bustelo: The Café Bustelo brand continues to be a strong performer, achieving double-digit net sales growth in most recent quarters. The company is actively fueling this momentum through increased marketing investments aimed at enhancing brand awareness and household penetration.
- Strategic Pricing Actions: JM Smucker has implemented and plans to continue utilizing price increases, particularly within its coffee portfolio, to offset rising commodity costs and contribute to net sales growth. This is a key component of their strategy to manage profitability and revenue in a dynamic market.
- Innovation and Portfolio Management, Including Hostess Brands Integration: The company is focused on consumer-led innovation and disciplined portfolio management. This includes the ongoing integration of Hostess Brands, where efforts are concentrated on driving the base portfolio, expanding distribution, and introducing new products. Additionally, new product launches, such as Milk-Bone Peanut Buttery Bites, are aimed at reinvigorating other key brands.
- Expansion in Away-From-Home and Convenience Channels: JM Smucker is strategically expanding the distribution of its key growth platforms, notably Uncrustables, into away-from-home and convenience channels. This broader market penetration is expected to contribute to overall revenue growth for these popular products.
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Share Repurchases
- JM Smucker's repurchase of common stock averaged $338.5 million annually from fiscal years ending April 2021 to 2025.
- Share repurchases were highest in April 2021 at $678.4 million and lowest in April 2025 at $3.3 million.
- In October 2021, the company increased its share buyback authorization by 5 million common shares, making approximately 7.8 million shares available for future buyback.
Share Issuance
- In April 2025, the company granted one-time special equity awards of 35,000 restricted shares to its President and COO, and 22,000 restricted shares to its CFO, both with five-year vesting periods.
Outbound Investments
- JM Smucker acquired Hostess Brands for $5.6 billion in cash and stock in November 2023, expanding its sweet baked snacks portfolio.
- The company divested its Crisco oils and shortening business for $550 million in December 2020 and the Natural Balance premium pet food business for approximately $50 million in February 2021, as part of portfolio optimization.
- Recent divestitures include the Voortman® cookie business for approximately $305 million in December 2024 and certain Sweet Baked Snacks value brands (Cloverhill and Big Texas) for approximately $40 million in January 2025.
Capital Expenditures
- Capital expenditures averaged $436.4 million from fiscal years ending April 2021 to 2025, peaking at $586.5 million in April 2024.
- In November 2021, the company announced a significant investment of $1.1 billion to construct a new manufacturing facility and distribution center in McCalla, Alabama, specifically for Smucker's Uncrustables sandwiches, with production commencing in 2025.
- JM Smucker plans to invest over $120 million to expand production at its Hostess manufacturing plant in Columbus, Georgia, with completion expected by early 2027.
