Tearsheet

Reborn Coffee (REBN)


Market Price (6/26/2026): $1.48 | Market Cap: $12.2 MilSector: Consumer Discretionary | Industry: Restaurants

Reborn Coffee (REBN)


Market Price (6/26/2026): $1.48
Market Cap: $12.2 Mil
Sector: Consumer Discretionary
Industry: Restaurants

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 90%

Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, Health & Wellness Trends, and Vegan & Alternative Foods. Themes include Experiential Retail, Show more.

Weak multi-year price returns
2Y Excs Rtn is -113%, 3Y Excs Rtn is -145%

Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -5.0 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -43%

Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 58%

Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 15%

Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -57%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -58%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -76%

Key risks
REBN key risks include [1] substantial financial distress and going concern doubts driven by severe unprofitability and poor liquidity, Show more.

0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 90%
1 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, Health & Wellness Trends, and Vegan & Alternative Foods. Themes include Experiential Retail, Show more.
2 Weak multi-year price returns
2Y Excs Rtn is -113%, 3Y Excs Rtn is -145%
3 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -5.0 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -43%
4 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 58%
5 Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 15%
6 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -57%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -58%
7 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -76%
8 Key risks
REBN key risks include [1] substantial financial distress and going concern doubts driven by severe unprofitability and poor liquidity, Show more.

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 6/25/2026

Reborn Coffee (REBN) stock has lost about 20% since 2/28/2026 because of the following key factors:

1. Persistent Liquidity Challenges and "Going Concern" Doubts.

Reborn Coffee faced significant liquidity pressures during the period, evidenced by a current ratio of just 0.08 and short-term obligations exceeding liquid assets. The company entered into an amended forbearance agreement with Arena Investors on April 21, 2026, to reschedule repayments on outstanding secured convertible debentures, requiring monthly payments of $400,000 starting May 30, 2026, with the full amount due by September 30, 2026. Furthermore, in its fiscal Q1 2026 (ended March 31, 2026) report, management explicitly disclosed "substantial doubt about the company's ability to continue as a going concern," citing an accumulated deficit of $32.5 million and ongoing losses. Cash and cash equivalents also fell to $266,382 at the end of fiscal Q1 2026 from $2.59 million at year-end 2025.

2. Continued Net Losses Despite Revenue Growth in Fiscal Q1 2026.

For fiscal Q1 2026, Reborn Coffee reported a net loss attributable to shareholders of approximately $1.83 million. While total net revenues increased to $5.2 million from $1.7 million year-over-year, this growth was primarily driven by Reborn Logistics service income ($3.4 million) and new license income ($275,000), rather than its core coffee retail segment, where store revenue actually declined to $1.47 million. The company's subsequent agreement to a private placement of up to $21 million of common stock at $2.00 per share further indicated a need for capital, potentially leading to shareholder dilution.

Show more
Updated on 6/25/2026

Reborn Coffee (REBN) stock has lost about 20% since 2/28/2026 because of the following key factors:

1. Persistent Liquidity Challenges and "Going Concern" Doubts.

Reborn Coffee faced significant liquidity pressures during the period, evidenced by a current ratio of just 0.08 and short-term obligations exceeding liquid assets. The company entered into an amended forbearance agreement with Arena Investors on April 21, 2026, to reschedule repayments on outstanding secured convertible debentures, requiring monthly payments of $400,000 starting May 30, 2026, with the full amount due by September 30, 2026. Furthermore, in its fiscal Q1 2026 (ended March 31, 2026) report, management explicitly disclosed "substantial doubt about the company's ability to continue as a going concern," citing an accumulated deficit of $32.5 million and ongoing losses. Cash and cash equivalents also fell to $266,382 at the end of fiscal Q1 2026 from $2.59 million at year-end 2025.

2. Continued Net Losses Despite Revenue Growth in Fiscal Q1 2026.

For fiscal Q1 2026, Reborn Coffee reported a net loss attributable to shareholders of approximately $1.83 million. While total net revenues increased to $5.2 million from $1.7 million year-over-year, this growth was primarily driven by Reborn Logistics service income ($3.4 million) and new license income ($275,000), rather than its core coffee retail segment, where store revenue actually declined to $1.47 million. The company's subsequent agreement to a private placement of up to $21 million of common stock at $2.00 per share further indicated a need for capital, potentially leading to shareholder dilution.

3. Leadership Instability and Delayed Financial Reporting.

The period was marked by significant changes in executive leadership and delays in financial filings, which can erode investor confidence. Jay Kim resigned from his roles as Co-Chief Executive Officer, Chief Financial Officer, and Director, effective June 4, 2026. Jung Jae Lim, who had joined as Co-CEO in March 2026, assumed full responsibilities as Chief Executive Officer on June 8, 2026, and was appointed interim Chief Financial Officer on June 15, 2026. These leadership transitions were compounded by the company announcing delayed filings for its annual report on Form 10-K on April 1, 2026, and its quarterly report on Form 10-Q on May 14, 2026.

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Stock Movement Drivers

Fundamental Drivers

The -18.4% change in REBN stock from 2/28/2026 to 6/25/2026 was primarily driven by a -38.3% change in the company's Shares Outstanding (Mil).
(LTM values as of)22820266252026Change
Stock Price ($)1.791.46-18.4%
Change Contribution By: 
Total Revenues ($ Mil)71274.3%
P/S Multiple1.41.0-24.2%
Shares Outstanding (Mil)58-38.3%
Cumulative Contribution-18.4%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2026 to 6/25/2026
ReturnCorrelation
REBN-18.4% 
Market (SPY)7.3%32.1%
Sector (XLY)-2.8%38.2%

Fundamental Drivers

The -27.4% change in REBN stock from 11/30/2025 to 6/25/2026 was primarily driven by a -38.3% change in the company's Shares Outstanding (Mil).
(LTM values as of)113020256252026Change
Stock Price ($)2.011.46-27.4%
Change Contribution By: 
Total Revenues ($ Mil)71274.3%
P/S Multiple1.51.0-32.5%
Shares Outstanding (Mil)58-38.3%
Cumulative Contribution-27.4%

LTM = Last Twelve Months as of date shown

Market Drivers

11/30/2025 to 6/25/2026
ReturnCorrelation
REBN-27.4% 
Market (SPY)8.1%28.9%
Sector (XLY)-3.7%28.0%

Fundamental Drivers

The -44.5% change in REBN stock from 5/31/2025 to 6/25/2026 was primarily driven by a -48.0% change in the company's Shares Outstanding (Mil).
(LTM values as of)53120256252026Change
Stock Price ($)2.631.46-44.5%
Change Contribution By: 
Total Revenues ($ Mil)61290.3%
P/S Multiple1.81.0-43.9%
Shares Outstanding (Mil)48-48.0%
Cumulative Contribution-44.5%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2025 to 6/25/2026
ReturnCorrelation
REBN-44.5% 
Market (SPY)26.0%31.7%
Sector (XLY)6.9%27.6%

Fundamental Drivers

The -79.7% change in REBN stock from 5/31/2023 to 6/25/2026 was primarily driven by a -81.5% change in the company's Shares Outstanding (Mil).
(LTM values as of)53120236252026Change
Stock Price ($)7.201.46-79.7%
Change Contribution By: 
Total Revenues ($ Mil)412221.7%
P/S Multiple3.01.0-66.0%
Shares Outstanding (Mil)28-81.5%
Cumulative Contribution-79.7%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2023 to 6/25/2026
ReturnCorrelation
REBN-79.7% 
Market (SPY)82.6%13.5%
Sector (XLY)53.2%8.3%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
REBN Return--83%-31%-64%-10%2%-96%
Peers Return21%-18%-13%66%1%10%59%
S&P 500 Return27%-19%24%23%16%7%96%

Monthly Win Rates [3]
REBN Win Rate-0%17%33%42%50% 
Peers Win Rate50%47%43%53%52%63% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
REBN Max Drawdown---73%-86%-81%-51% 
Peers Max Drawdown-19%-38%-39%-26%-39%-23% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: SBUX, BROS, SJM, KDP, JVA.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 6/25/2026 (YTD)

How Low Can It Go

EventREBNS&P 500
2024 Yen Carry Trade Unwind
  % Loss-53.9%-7.8%
  % Gain to Breakeven116.8%8.5%
  Time to Breakeven191 days18 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-58.8%-9.5%
  % Gain to Breakeven142.4%10.5%
  Time to Breakeven224 days24 days

Compare to SBUX, BROS, SJM, KDP, JVA

In The Past

Reborn Coffee's stock fell -53.9% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 116.8% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventREBNS&P 500
2024 Yen Carry Trade Unwind
  % Loss-53.9%-7.8%
  % Gain to Breakeven116.8%8.5%
  Time to Breakeven191 days18 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-58.8%-9.5%
  % Gain to Breakeven142.4%10.5%
  Time to Breakeven224 days24 days

Compare to SBUX, BROS, SJM, KDP, JVA

In The Past

Reborn Coffee's stock fell -53.9% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 116.8% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Reborn Coffee (REBN)

Reborn Coffee (REBN) is a specialty coffee company dedicated to offering high-quality, innovative coffee experiences through its retail locations, kiosks, and cafes. The company distinguishes itself through a unique approach to coffee preparation, notably its "Reborn Wash Process." This proprietary method utilizes magnetized water to cleanse green coffee beans, aiming to extract impurities and enhance hydration before roasting. This, combined with careful sourcing of single-origin Arabica beans and a proprietary percolation technique for its award-winning cold brew, is designed to deliver a superior and clean flavor profile to consumers.

The company provides a variety of coffee products and services. At its cafes, customers can enjoy freshly brewed espresso-based drinks, cold brew on tap, pour-overs, and drip coffee. For at-home consumption, Reborn Coffee also offers packaged whole bean coffee, pour-over packs, and cold brew concentrate. Its cold brew has received industry recognition, winning "America’s Best Cold Brew" competitions by Coffee Fest in both 2017 and 2018.

Reborn Coffee serves customers who value a premium, high-end coffee experience. The company currently operates company-owned retail locations across California, with plans for significant expansion. Following its offering, Reborn Coffee expects to open up to 20 new company-owned retail locations and commence a franchising program with an additional 20 franchise locations within a year, aiming to expand its market reach both within California and potentially to new markets.

AI Analysis | Feedback

A high-end coffee chain much like a Blue Bottle Coffee with unique brewing technology.

A rapidly expanding specialty coffee chain that aims to be the Starbucks for coffee connoisseurs.

AI Analysis | Feedback

  • Prepared Coffee Beverages: High-quality, specialty-roasted coffee drinks served in their retail locations, kiosks, and cafes.
  • Packaged Whole Bean Coffee: Roasted single-origin coffee beans sold for at-home brewing.
  • Ready-to-Brew Coffee Packs: Conveniently packaged pour-over packs and cold brew packs for home preparation.
  • Cold Brew Concentrate: An award-winning, proprietary cold brew concentrate for at-home consumption.
  • Franchise Opportunities: Offering their business model and brand for franchisees to operate retail coffee locations.

AI Analysis | Feedback

Reborn Coffee (REBN) primarily sells to individuals. Based on the company description, its customer base can be categorized as follows:

Categories of Customers:

  1. Specialty Coffee Enthusiasts: These customers are individuals who seek out high-quality, single-origin Arabica beans and appreciate the innovative techniques employed by Reborn Coffee, such as the Reborn Wash Process and proprietary cold brew methods. They value the premium and differentiated coffee experience offered.
  2. Local Cafe Patrons: Individuals who frequent Reborn Coffee's retail locations, kiosks, and cafes in California. These customers visit for their daily coffee needs, including espresso-made drinks, award-winning cold brew, pour-overs, and drip coffee, valuing the convenience, atmosphere, and consistent quality provided at these physical locations.
  3. At-Home Coffee Drinkers: Customers who purchase Reborn Coffee's packaged products, such as whole bean coffee, pour-over packs, and cold brew packs, to prepare and enjoy specialty coffee in their own homes. They are drawn to the brand's commitment to quality ingredients and unique processing for their personal consumption.

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Jay Kim, Co-Chief Executive Officer and Interim Chief Financial Officer

Mr. Kim founded Reborn Coffee in 2014 and has served as its Chief Executive Officer since inception. Previously, he founded Wellspring Industry, Inc. on July 1, 2007, which developed the "Tutti Frutti" yogurt distribution company that expanded to approximately 700 agents worldwide, and the "O'My Buns" bakery-café franchise. Mr. Kim sold the majority ownership of Wellspring to a group of investors in 2017 to concentrate on Reborn Coffee. Prior to Wellspring, he owned Coffee Roasters in Riverside, California from 2002 to 2007. As of October 31, 2025, Mr. Kim also assumed the responsibilities of Chief Financial Officer on an interim basis following the resignation of Stephan Kim.

Jung Jae Lim, Co-Chief Executive Officer

Effective March 3, 2026, Mr. Lim was appointed as Co-Chief Executive Officer, focusing on strengthening the company's operational foundation by leading initiatives across logistics, transportation, and supply chain management. He brings over 20 years of leadership experience in these areas. Mr. Lim has served as CEO of KCC Mexico Overseas Logistics since 2001 and also as CEO of TJ America and TJ Korea Inc. He holds a Bachelor of Language and Literature from Dankook University.

Farooq M. Arjomand, Chairman of the Board of Directors

Mr. Arjomand has served as the Chairman of the Board of Directors for Reborn Coffee since 2018. He possesses a diverse background in banking, including experience with HSBC, and founded The Arjomand Group of companies, which operates in real estate, manufacturing, and finance.

Dennis R. Egidi, Vice Chairman of the Board of Directors

Mr. Egidi has been the Vice Chairman of the Board of Directors since 2020 and contributes expertise in real estate development and the food service industry. His extensive experience in the construction industry includes serving as Executive Vice President and Chief Estimator for Corbetta Construction Company of Illinois and Contractors and Engineers, Inc. He was also a principal partner with Cookie Associates of Houston, where he operated 34 "Great American Cookie" stores and kiosks.

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Key Risks to Reborn Coffee (REBN)

  • Risk of speculative franchise growth: Reborn Coffee acknowledges that a significant portion of its planned expansion, specifically the opening of 20 franchise locations, is purely speculative as no franchise agreements have been signed yet. This indicates a substantial reliance on an unproven franchise model for its future growth strategy.
  • Dependence on offering proceeds for company-owned store expansion: The company expects to open up to 20 company-owned retail locations, utilizing approximately $3,000,000 of the proceeds from an offering. This growth is contingent upon the successful completion and proceeds of this offering, meaning a failure to secure the expected funds could significantly impede their planned expansion of company-owned stores.
  • Geographic concentration in California: As of the provided information, all of Reborn Coffee's current and soon-to-be-opened company-owned retail locations are concentrated in California. While there are plans for expansion outside of California, this current geographic concentration exposes the business to regional economic downturns, specific state regulations, or localized market saturation within California.

AI Analysis | Feedback

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AI Analysis | Feedback

Reborn Coffee (REBN) operates within several significant addressable markets in the United States, focusing on specialty coffee. The primary addressable markets for Reborn Coffee's products and services in the U.S. include: * U.S. Coffee Shop Market: The total U.S. coffee shop market was estimated at $49.5 billion in 2023. Other estimates place the total industry revenue at $74.3 billion in 2025. The U.S. branded coffee shop market achieved $58.5 billion in sales with a 4.2% net outlet growth to reach 45,277 stores, as of October 2025. * U.S. Specialty Coffee Market: The U.S. specialty coffee market size was estimated at $47.8 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 9.5% from 2025 to 2030, reaching an anticipated $81.8 billion by 2030. Another estimate valued the U.S. specialty coffee market at $46.658 billion in 2024, expecting it to reach $80.193 billion by 2030 at a CAGR of 9.6% from 2025 to 2030. The specialty coffee segment is expected to grow at a robust 7.03% rate through 2031. * U.S. Specialty Coffee Retail Packaged Goods Market: This market was projected to grow from $20.936 billion in 2023 to an estimated $40.988 billion by 2032, with a CAGR of 7.75% from 2024 to 2032. * U.S. Ready-to-Drink (RTD) Coffee Market: The U.S. ready-to-drink coffee market generated revenue of $6.622 billion in 2024 and is expected to reach $9.229 billion by 2030, with a CAGR of 5.6% from 2025 to 2030. Another report indicates the U.S. ready-to-drink coffee market is expected to grow from $7.93 billion in 2025 to $10.98 billion by 2031 at a 5.75% CAGR. * California Coffee Industry: Given Reborn Coffee's current concentration in California, the state's coffee industry is a significant regional market. California's coffee industry is valued at $1.6 billion. The West region, which includes California, dominated the U.S. specialty coffee market with the largest revenue share of 25.8% in 2024. California also contributed 24.17% of the U.S. coffee market revenue in 2025.

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Expected Drivers of Future Revenue Growth for Reborn Coffee (REBN)

Reborn Coffee (REBN) anticipates several key drivers for its future revenue growth over the next 2-3 years, primarily focusing on expanding its physical presence and leveraging its unique offerings:

  • Expansion of Company-Owned Retail Locations: The company plans to significantly increase its footprint by opening new company-owned retail locations. This strategy includes developing additional stores and expanding beyond its current California base. The background information indicates an expectation to open up to 20 company-owned retail locations using a portion of offering proceeds.
  • Growth of Franchise Operations: Reborn Coffee expects to drive revenue through the development of a franchising program. The company previously stated an intention to begin franchising in 2022 and projected the development of up to 20 franchise locations, with all associated costs borne by franchisees. Recent reports indicate the company has signed commitments for 33 new locations through a combination of area development and franchise agreements.
  • Geographic Expansion: A crucial driver involves expanding Reborn Coffee's presence both domestically and internationally. The company aims to develop additional retail locations, including franchised stores, outside of California. Furthermore, recent initiatives include signing licensing deals to increase global presence in regions such as Thailand, South Korea, China, the Middle East, and Europe.
  • Growth of Reborn Logistics: Reborn Coffee's wholly-owned subsidiary, Reborn Logistics, is expected to be a significant revenue driver. This logistics platform supports the company's supply chain and expansion, with management anticipating approximately $15 million in revenue and $1.5 million in operating income in 2026, driven by increased shipment volume, expanded operations, and additional third-party customer activity.
  • Wholesale and Online Sales Growth: The company has been scaling its omnichannel footprint, with wholesale and online sales showing substantial growth. For instance, full-year 2024 wholesale and online sales grew by 47% to $0.4 million from $0.2 million in 2023. Continued focus on this segment is expected to contribute to overall revenue.

AI Analysis | Feedback

Share Issuance

  • The company allocated approximately $3,000,000 from the proceeds of an offering to open up to 20 company-owned retail locations.

Capital Expenditures

  • The estimated average development cost for a company-owned retail location is approximately $150,000.
  • The company expects to open up to 20 new company-owned retail locations within a year from the completion of an offering, utilizing approximately $3,000,000 of the proceeds for this purpose.
  • The primary focus of capital expenditures is the development and expansion of new company-owned retail locations.

Better Bets vs. Reborn Coffee (REBN)

Latest Trefis Analyses

Title
0ARTICLES

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

REBNSBUXBROSSJMKDPJVAMedian
NameReborn C.StarbucksDutch Br.JM Smuck.Keurig D.Coffee  
Mkt Price1.46103.1666.60112.5032.293.3149.44
Mkt Cap0.0117.58.512.043.90.010.2
Rev LTM1238,4721,7479,05116,944995,399
Op Inc LTM-53,5681641,3433,6082754
FCF LTM-72,726911,1561,5762624
FCF 3Y Avg-63,147198721,3792446
CFO LTM-74,3463431,4742,0633908
CFO 3Y Avg-45,4842551,3041,9162779

Growth & Margins

REBNSBUXBROSSJMKDPJVAMedian
NameReborn C.StarbucksDutch Br.JM Smuck.Keurig D.Coffee  
Rev Chg LTM90.3%5.8%28.4%3.7%9.2%17.4%13.3%
Rev Chg 3Y Avg52.4%4.3%30.6%2.1%5.8%14.6%10.2%
Rev Chg Q207.8%8.8%30.8%5.8%9.4%-5.1%9.1%
QoQ Delta Rev Chg LTM43.5%2.0%6.7%1.4%2.1%-1.2%2.0%
Op Inc Chg LTM8.9%-18.5%47.4%-18.8%7.9%-51.1%-5.3%
Op Inc Chg 3Y Avg-9.1%-7.9%211.7%6.1%10.7%391.2%8.4%
Op Mgn LTM-42.8%9.3%9.4%14.8%21.3%2.4%9.3%
Op Mgn 3Y Avg-69.2%12.2%8.2%17.2%21.8%2.9%10.2%
QoQ Delta Op Mgn LTM28.8%0.2%-0.4%0.5%-0.7%-0.5%-0.1%
CFO/Rev LTM-56.9%11.3%19.7%16.3%12.2%3.2%11.7%
CFO/Rev 3Y Avg-44.2%14.8%18.2%15.1%12.1%2.5%13.5%
FCF/Rev LTM-58.1%7.1%5.2%12.8%9.3%2.2%6.1%
FCF/Rev 3Y Avg-84.4%8.5%0.5%10.0%8.7%2.0%5.2%

Valuation

REBNSBUXBROSSJMKDPJVAMedian
NameReborn C.StarbucksDutch Br.JM Smuck.Keurig D.Coffee  
Mkt Cap0.0117.58.512.043.90.010.2
P/S1.03.14.81.32.60.22.0
P/Op Inc-2.432.951.58.912.27.910.6
P/EBIT-1.838.750.737.713.47.925.5
P/E-1.478.6105.1-86.524.012.518.2
P/CFO-1.827.024.78.121.35.914.7
Total Yield-72.1%3.7%1.0%2.7%5.6%8.0%3.2%
Dividend Yield0.0%2.4%0.0%3.9%1.4%0.0%0.7%
FCF Yield 3Y Avg-180.5%3.0%-0.2%7.5%3.4%12.8%3.2%
D/E0.60.20.10.60.60.30.4
Net D/E0.60.20.10.60.60.10.4

Returns

REBNSBUXBROSSJMKDPJVAMedian
NameReborn C.StarbucksDutch Br.JM Smuck.Keurig D.Coffee  
1M Rtn-32.4%1.7%24.3%9.9%9.3%-24.1%5.5%
3M Rtn-27.7%13.8%38.7%19.6%24.0%-25.6%16.7%
6M Rtn0.7%23.5%3.9%15.8%17.3%-7.7%9.8%
12M Rtn-44.7%16.2%-2.8%22.4%1.2%-21.0%-0.8%
3Y Rtn-78.4%13.2%141.0%-16.9%13.1%128.1%13.2%
1M Excs Rtn-30.3%3.9%26.5%12.1%11.4%-21.9%7.6%
3M Excs Rtn-37.1%0.3%18.1%7.6%10.8%-38.4%4.0%
6M Excs Rtn-3.4%14.2%-3.5%8.9%9.3%-14.1%2.7%
12M Excs Rtn-66.7%-5.1%-26.2%-0.2%-21.3%-42.8%-23.7%
3Y Excs Rtn-145.4%-57.8%69.5%-84.3%-57.4%40.8%-57.6%

Comparison Analyses

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Financials

Segment Financials

Revenue by Segment
$ Mil2025202420232022
Reborn Coffee7   
Reborn Logistics1   
Others / Elimination0   
Wholesale and retail sales of coffee, water, and other beverages 6  
Stores  63
Wholesale and online  00
Total8663


Operating Income by Segment
$ Mil2025
Reborn Logistics0
Others / Elimination0
Reborn Coffee-6
Total-6


Price Behavior

Price Behavior
Market Price$1.46 
Market Cap ($ Bil)0.0 
First Trading Date08/12/2022 
Distance from 52W High-53.9% 
   50 Days200 Days
DMA Price$2.07$1.97
DMA Trenddowndown
Distance from DMA-29.5%-26.1%
 3M1YR
Volatility84.2%76.2%
Downside Capture424.13242.98
Upside Capture119.97114.86
Correlation (SPY)38.7%30.3%
REBN Betas & Captures as of 5/31/2026

 1M2M3M6M1Y3Y
Beta1.812.051.071.361.741.15
Up Beta-0.010.991.311.571.800.53
Down Beta-0.68-2.20-1.84-0.921.381.48
Up Capture7%180%177%216%161%86%
Bmk +ve Days13283667141432
Stock +ve Days7182954104318
Down Capture694%595%176%195%171%111%
Bmk -ve Days7132757109318
Stock -ve Days13233268140415

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with REBN
REBN-45.2%76.3%-0.48-
Sector ETF (XLY)5.8%18.6%0.1727.0%
Equity (SPY)22.1%12.4%1.3330.4%
Gold (GLD)20.8%27.7%0.6716.3%
Commodities (DBC)23.3%18.5%0.993.7%
Real Estate (VNQ)11.6%13.8%0.5511.5%
Bitcoin (BTCUSD)-42.9%42.5%-1.2029.3%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with REBN
REBN-47.9%130.4%-0.09-
Sector ETF (XLY)6.4%23.9%0.239.9%
Equity (SPY)13.3%17.1%0.6013.5%
Gold (GLD)17.4%18.3%0.774.7%
Commodities (DBC)7.9%19.5%0.304.6%
Real Estate (VNQ)2.8%18.9%0.057.2%
Bitcoin (BTCUSD)9.8%54.1%0.3812.0%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with REBN
REBN-27.8%130.4%-0.09-
Sector ETF (XLY)12.4%22.1%0.519.9%
Equity (SPY)15.3%18.0%0.7313.5%
Gold (GLD)11.6%16.1%0.594.7%
Commodities (DBC)5.9%18.0%0.254.6%
Real Estate (VNQ)5.5%20.7%0.237.2%
Bitcoin (BTCUSD)56.4%66.5%0.9712.0%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date6152026
Short Interest: Shares Quantity0.1 Mil
Short Interest: % Change Since 5312026-29.2%
Average Daily Volume0.0 Mil
Days-to-Cover Short Interest1.2 days
Basic Shares Quantity8.2 Mil
Short % of Basic Shares0.8%

Earnings Returns History

Updated 6/16/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
3/28/202421.6%13.7%33.9%
11/16/2022-1.7%-1.5%-0.6%
SUMMARY STATS   
# Positive111
# Negative111
Median Positive21.6%13.7%33.9%
Median Negative-1.7%-1.5%-0.6%
Max Positive21.6%13.7%33.9%
Max Negative-1.7%-1.5%-0.6%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
3/28/202421.6%13.7%33.9%
11/16/2022-1.7%-1.5%-0.6%
SUMMARY STATS   
# Positive111
# Negative111
Median Positive21.6%13.7%33.9%
Median Negative-1.7%-1.5%-0.6%
Max Positive21.6%13.7%33.9%
Max Negative-1.7%-1.5%-0.6%

SEC Filings

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Report DateFiling DateFiling
03/31/202605/22/202610-Q
12/31/202504/22/202610-K
09/30/202511/19/202510-Q
06/30/202508/14/202510-Q
03/31/202505/20/202510-Q
12/31/202403/31/202510-K
09/30/202411/19/202410-Q
06/30/202408/19/202410-Q
03/31/202407/19/202410-Q
12/31/202303/28/202410-K
09/30/202311/14/202310-Q
06/30/202308/14/202310-Q
03/31/202305/11/202310-Q
12/31/202204/11/202310-K
09/30/202211/14/202210-Q
06/30/202210/03/202210-Q
Collapse to Preview
Report DateFiling DateFiling
03/31/202605/22/202610-Q
12/31/202504/22/202610-K
09/30/202511/19/202510-Q
06/30/202508/14/202510-Q
03/31/202505/20/202510-Q
12/31/202403/31/202510-K
09/30/202411/19/202410-Q
06/30/202408/19/202410-Q
03/31/202407/19/202410-Q
12/31/202303/28/202410-K
09/30/202311/14/202310-Q
06/30/202308/14/202310-Q
03/31/202305/11/202310-Q
12/31/202204/11/202310-K
09/30/202211/14/202210-Q
06/30/202210/03/202210-Q
03/31/202208/09/2022S-1/A
09/30/202112/30/2021S-1/A
Core Cache Last Updated: 6/25/2026