Coupang (CPNG)


Market Price (9/5/2026): $15.315 | Market Cap: $27.6 BilSector: Consumer Discretionary | Industry: Broadline Retail

Coupang (CPNG)


Market Price (9/5/2026): $15.315
Market Cap: $27.6 Bil
Sector: Consumer Discretionary
Industry: Broadline Retail

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Stock buyback support
Stock Buyback 3Y Total is 1.1 Bil

Low stock price volatility
Vol 12M is 47%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, E-commerce & DTC Adoption, Automation & Robotics, and Fintech & Digital Payments. Show more.

Weak multi-year price returns
2Y Excs Rtn is -68%, 3Y Excs Rtn is -89%

Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -628 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -1.8%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -7.2%

Key risks
CPNG key risks include [1] significant regulatory and legal fallout from a recent material cybersecurity breach and [2] an overwhelming dependence on the saturated South Korean market.

0 Stock buyback support
Stock Buyback 3Y Total is 1.1 Bil
1 Low stock price volatility
Vol 12M is 47%
2 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, E-commerce & DTC Adoption, Automation & Robotics, and Fintech & Digital Payments. Show more.
3 Weak multi-year price returns
2Y Excs Rtn is -68%, 3Y Excs Rtn is -89%
4 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -628 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -1.8%
5 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -7.2%
6 Key risks
CPNG key risks include [1] significant regulatory and legal fallout from a recent material cybersecurity breach and [2] an overwhelming dependence on the saturated South Korean market.

CPNG in ETFs

Weight = CPNG's share of each fund

ITOT0.03%
IWB0.03%
IWP0.59%
IWR0.15%
SCHG0.08%
VONG0.06%
IWF0.06%
FNDA0.06%
+8 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

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Updated on 9/1/2026

Coupang (CPNG) stock has lost about 10% since 5/31/2026 because of the following key factors:

1. Coupang reported a revenue miss for fiscal Q2 2026 (ended June 30, 2026) alongside significant operating losses. While the company reported an EPS beat of -$0.09 against an estimated -$0.27 (or -$0.17) for Q2 2026, its quarterly revenue of $8.86 billion fell short of analysts' expectations of $8.92 billion. Furthermore, Coupang posted a consolidated operating loss of $556 million for fiscal Q2 2026, with net losses attributable to stockholders reaching $570 million, resulting in a diluted loss per share of $0.32. The Product Commerce segment also experienced a gross profit margin contraction of approximately 210 basis points year-over-year. The stock declined 4.7% the day following the Q2 earnings announcement on August 4, 2026.

2. The substantial data breach fine significantly impacted Coupang's Q2 2026 profitability. Korea's data regulator imposed a record fine of ₩624.7 billion (approximately $400 million) on Coupang for a major data breach. Although this amount was lower than initial market fears of around ₩1 trillion, leading to an initial stock surge of about 21% to $25.25 in June 2026 as the market perceived the overhang cleared, the fine itself directly contributed to Coupang's reported operating loss for fiscal Q2 2026. Excluding this $410 million administrative fine, the operating loss would have been approximately $146 million.

Show more
Updated on 9/1/2026

Coupang (CPNG) stock has lost about 10% since 5/31/2026 because of the following key factors:

1. Coupang reported a revenue miss for fiscal Q2 2026 (ended June 30, 2026) alongside significant operating losses. While the company reported an EPS beat of -$0.09 against an estimated -$0.27 (or -$0.17) for Q2 2026, its quarterly revenue of $8.86 billion fell short of analysts' expectations of $8.92 billion. Furthermore, Coupang posted a consolidated operating loss of $556 million for fiscal Q2 2026, with net losses attributable to stockholders reaching $570 million, resulting in a diluted loss per share of $0.32. The Product Commerce segment also experienced a gross profit margin contraction of approximately 210 basis points year-over-year. The stock declined 4.7% the day following the Q2 earnings announcement on August 4, 2026.

2. The substantial data breach fine significantly impacted Coupang's Q2 2026 profitability. Korea's data regulator imposed a record fine of ₩624.7 billion (approximately $400 million) on Coupang for a major data breach. Although this amount was lower than initial market fears of around ₩1 trillion, leading to an initial stock surge of about 21% to $25.25 in June 2026 as the market perceived the overhang cleared, the fine itself directly contributed to Coupang's reported operating loss for fiscal Q2 2026. Excluding this $410 million administrative fine, the operating loss would have been approximately $146 million.

3. Persistent regulatory scrutiny and geopolitical tensions created investor uncertainty. Following the data breach, Coupang faced ongoing criticism from U.S. officials. In July 2026, the U.S. House Judiciary Committee issued a report accusing the South Korean government of "discriminatory attacks" against Coupang and other American-owned businesses. A White House official also voiced concern that Coupang was being "singled out" by the South Korean administration. This heightened political and regulatory pressure introduced uncertainty, potentially dampening investor confidence.

4. Insider selling activity exceeded the $5 million threshold, potentially signaling concerns. Over the ninety days leading up to August 2026, Coupang experienced insider trading transactions totaling approximately $6.39 million in sales. Specifically, Coupang insider Harold Rogers sold 192,110 shares for approximately $3.11 million on August 10, 2026. Such significant insider divestment could be interpreted by the market as a lack of confidence in the company's near-term prospects, contributing to negative sentiment.

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Stock Movement Drivers

Fundamental Drivers

The -7.9% change in CPNG stock from 5/31/2026 to 9/4/2026 was primarily driven by a -10.1% change in the company's P/S Multiple.
(LTM values as of)53120269042026Change
Stock Price ($)16.6015.29-7.9%
Change Contribution By: 
Total Revenues ($ Mil)35,13035,4620.9%
P/S Multiple0.90.8-10.1%
Shares Outstanding (Mil)1,8251,7991.4%
Cumulative Contribution-7.9%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2026 to 9/4/2026
ReturnCorrelation
CPNG-7.9% 
Market (SPY)1.8%35.1%
Sector (XLY)-4.9%36.4%

Fundamental Drivers

The -19.9% change in CPNG stock from 2/28/2026 to 9/4/2026 was primarily driven by a -23.0% change in the company's P/S Multiple.
(LTM values as of)22820269042026Change
Stock Price ($)19.0815.29-19.9%
Change Contribution By: 
Total Revenues ($ Mil)34,53435,4622.7%
P/S Multiple1.00.8-23.0%
Shares Outstanding (Mil)1,8241,7991.4%
Cumulative Contribution-19.9%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2026 to 9/4/2026
ReturnCorrelation
CPNG-19.9% 
Market (SPY)12.6%33.6%
Sector (XLY)-1.5%36.8%

Fundamental Drivers

The -46.5% change in CPNG stock from 8/31/2025 to 9/4/2026 was primarily driven by a -51.8% change in the company's P/S Multiple.
(LTM values as of)83120259042026Change
Stock Price ($)28.5815.29-46.5%
Change Contribution By: 
Total Revenues ($ Mil)32,26335,4629.9%
P/S Multiple1.60.8-51.8%
Shares Outstanding (Mil)1,8171,7991.0%
Cumulative Contribution-46.5%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2025 to 9/4/2026
ReturnCorrelation
CPNG-46.5% 
Market (SPY)20.4%36.7%
Sector (XLY)-0.3%32.1%

Fundamental Drivers

The -19.4% change in CPNG stock from 8/31/2023 to 9/4/2026 was primarily driven by a -49.3% change in the company's P/S Multiple.
(LTM values as of)83120239042026Change
Stock Price ($)18.9815.29-19.4%
Change Contribution By: 
Total Revenues ($ Mil)22,06735,46260.7%
P/S Multiple1.50.8-49.3%
Shares Outstanding (Mil)1,7801,799-1.1%
Cumulative Contribution-19.4%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2023 to 9/4/2026
ReturnCorrelation
CPNG-19.4% 
Market (SPY)77.1%38.0%
Sector (XLY)37.7%35.5%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
CPNG Return-40%-50%10%36%7%-34%-69%
Peers Return8%-34%31%27%19%16%65%
S&P 500 Return27%-19%24%23%16%13%106%

Monthly Win Rates [3]
CPNG Win Rate40%42%58%50%50%22% 
Peers Win Rate53%35%58%57%55%60% 
S&P 500 Win Rate75%42%67%75%67%56% 

Max Drawdowns [4]
CPNG Max Drawdown--68%-29%-18%-33%-36% 
Peers Max Drawdown-27%-49%-27%-21%-26%-25% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: AMZN, WMT, MELI, ETSY, EBAY.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/4/2026 (YTD)

How Low Can It Go

EventCPNGS&P 500
2025 US Tariff Shock
  % Loss-22.6%-18.8%
  % Gain to Breakeven29.1%23.1%
  Time to Breakeven30 days79 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-10.9%-9.5%
  % Gain to Breakeven12.3%10.5%
  Time to Breakeven111 days24 days
2023 SVB Regional Banking Crisis
  % Loss-16.4%-6.7%
  % Gain to Breakeven19.6%7.1%
  Time to Breakeven14 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-67.4%-24.5%
  % Gain to Breakeven207.2%32.4%
  Time to Breakeven1142 days427 days

Compare to AMZN, WMT, MELI, ETSY, EBAY

In The Past

Coupang's stock fell -22.6% during the 2025 US Tariff Shock. Such a loss loss requires a 29.1% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventCPNGS&P 500
2025 US Tariff Shock
  % Loss-22.6%-18.8%
  % Gain to Breakeven29.1%23.1%
  Time to Breakeven30 days79 days
2022 Inflation Shock & Fed Tightening
  % Loss-67.4%-24.5%
  % Gain to Breakeven207.2%32.4%
  Time to Breakeven1142 days427 days

Compare to AMZN, WMT, MELI, ETSY, EBAY

In The Past

Coupang's stock fell -22.6% during the 2025 US Tariff Shock. Such a loss loss requires a 29.1% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Coupang (CPNG)

Coupang, Inc. (CPNG) operates a leading e-commerce business primarily in South Korea, utilizing its mobile applications and internet websites to provide a comprehensive online shopping and delivery experience. The company functions as a dominant digital marketplace, often referred to as the "Amazon of South Korea," focused on delivering convenience and speed to its consumers.

Its extensive product catalog includes a wide variety of goods such as home decor, apparel, beauty products, fresh food and groceries, sporting goods, electronics, and everyday consumables. In addition to physical products, Coupang also offers valuable services like travel booking and restaurant order and delivery, aiming to be a holistic solution for consumer needs. While South Korea is its primary sales market, the company extends its operational and support services to regions including China, Singapore, Japan, Taiwan, and the United States.

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The Amazon of South Korea.

Amazon meets DoorDash for the South Korean market.

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  • Home Goods & Décor Products: Items for furnishing and decorating homes.
  • Apparel: Clothing and fashion items for various demographics.
  • Beauty Products: Cosmetics, skincare, and other personal care items.
  • Fresh Food & Groceries: A wide selection of perishable and non-perishable food items.
  • Sporting Goods: Equipment, apparel, and accessories for various sports and fitness activities.
  • Electronics: A range of electronic devices, gadgets, and related accessories.
  • Everyday Consumables: Daily use items that are regularly replenished, such as toiletries and household supplies.
  • Travel Services: Offerings for booking and planning travel experiences.
  • Restaurant Order & Delivery Services: Platform for ordering food from restaurants and facilitating its delivery.

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Coupang (CPNG) primarily sells to individual consumers rather than other businesses. As an e-commerce platform, its major customers are individual shoppers and households in South Korea.

Based on the range of products and services offered, its customer base can be categorized as:

  1. General Online Shoppers/Households: This category includes individuals and families who use Coupang for a wide array of their everyday needs, such as home goods, décor products, apparel, beauty products, sporting goods, electronics, and various everyday consumables. These customers value convenience, selection, and competitive pricing for their general purchases.
  2. Grocery and Fresh Food Shoppers: Customers who primarily utilize Coupang's platform for their fresh food and grocery needs. This group emphasizes fast delivery, freshness of produce, and the convenience of having groceries delivered directly to their homes.
  3. Users of Lifestyle and Delivery Services: Individuals who leverage Coupang for specific services beyond product commerce, such as restaurant order and delivery services, and travel bookings. These customers seek convenience for their dining and travel arrangements through the platform.
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The key risks to Coupang's business (CPNG) are primarily centered around regulatory and political challenges, its significant reliance on the South Korean market, and the capital-intensive nature of its logistics and expansion efforts.

  1. Regulatory and Political Scrutiny, including Data Breaches: Coupang faces substantial regulatory pressure and political scrutiny in both South Korea and the United States. The company is currently under investigation in Korea for a significant data breach, which has raised concerns about potential legal and financial penalties, reputational damage, and a decline in customer trust. South Korea's competition watchdog has already fined Coupang for violating retail trade rules, including pressuring suppliers for price reductions and demanding they absorb extra costs. Furthermore, U.S. lawmakers are monitoring these issues, potentially leading to broader trade disputes. There have even been discussions by senior government officials about imposing severe penalties, including possible license revocation. Investors have initiated arbitration proceedings against the South Korean government, alleging that regulatory actions have negatively impacted Coupang's business and market value.
  2. Geographic Concentration Risk: Coupang generates the vast majority of its revenue from South Korea, creating a significant geographic concentration risk. The South Korean e-commerce market is already one of the most highly penetrated globally, suggesting that the pace of domestic growth may slow over time. This reliance means that Coupang's financial performance is highly susceptible to economic downturns, shifts in consumer behavior, or increased competition within South Korea.
  3. Capital-Intensive Logistics and Expansion Costs: Coupang's competitive advantage is its extensive and efficient logistics infrastructure, but building and maintaining this network requires continuous, significant capital investment. This capital-intensive model can limit margin expansion and lead to volatile profitability. Additionally, the company's "Developing Offerings" segment, which includes its expansion into new markets like Taiwan and other services such as Coupang Eats, involves substantial upfront investment and cash burn, placing a drag on overall reported earnings.

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The aggressive expansion of Chinese e-commerce platforms, notably Alibaba's AliExpress and PDD Holdings' Temu, into Coupang's primary South Korean market. These platforms are directly challenging Coupang's market share and competitive advantage by offering highly competitive pricing, a wide array of products, and rapidly improving logistics and delivery services, threatening Coupang's core Product Commerce segment.

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For Coupang (symbol: CPNG), the addressable markets for its main products and services in South Korea are substantial:

  • E-commerce (Overall): The South Korean e-commerce market was valued at approximately $230 billion in 2024 and is projected to grow to $336 billion by 2027. Another estimate places the South Korea e-commerce market size at USD 623.7 billion in 2025, with a projection to reach USD 3,881.1 billion by 2034.
  • Home Goods and Décor Products: The South Korea home furnishing market generated a revenue of USD 14,109.2 million in 2024 and is expected to reach USD 24,841.4 million by 2030. The home decor market alone in South Korea generated USD 5,973.4 million in revenue in 2024 and is expected to grow to USD 16,744.8 million by 2030.
  • Apparel: The South Korean apparel market is projected to reach US$39.57 billion by 2025. Other reports indicate the South Korea apparel market size was estimated at USD 38.57 billion in 2024, with an expectation to reach USD 43.56 billion by 2035.
  • Beauty Products: The Korean skin care products market size was USD 10.17 billion in 2024 and is projected to reach USD 14.7 billion by 2035. The broader South Korea cosmetics market size reached USD 8,000.7 million in 2025 and is expected to reach USD 12,712.7 million by 2034.
  • Fresh Food and Groceries / Everyday Consumables: The South Korean food and grocery retail market recorded revenues of $118.2 billion in 2024, with the food segment alone accounting for $82.8 billion. The packaged food market in South Korea was valued at US$30.0 billion in 2024.
  • Sporting Goods: The South Korea Sports Equipment and Outdoor Gear Market is valued at approximately USD 4.5 billion. Another source reported the South Korean sports equipment market had a total revenue of $8.5 billion in 2022.
  • Electronics: The South Korea consumer electronics market generated a revenue of USD 80,927.9 million in 2025 and is expected to reach USD 133,789.5 million by 2033.
  • Travel Services (Online): The South Korea online travel market size reached USD 10,801.09 million in 2024 and is projected to reach USD 25,178.16 million by 2033. The Korea Online Travel Booking Market size was valued at USD 5.68 billion in 2024.
  • Restaurant Order and Delivery Services: The South Korea online food delivery services market generated a revenue of USD 16,611.2 million in 2024 and is expected to reach USD 27,000.9 million by 2030.
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Coupang (CPNG) is expected to drive future revenue growth over the next 2-3 years through several key initiatives and market dynamics:
  • Geographic Expansion, particularly in Taiwan: Coupang is experiencing "hypergrowth" in Taiwan, with triple-digit revenue growth year-over-year. The company's strategy involves significant investments in logistics infrastructure and the rollout of its marketplace in Taiwan, aiming to replicate its success in South Korea.
  • Growth of Developing Offerings: Coupang's "Developing Offerings" segment, which includes services like Coupang Eats (food delivery), Coupang Play (streaming), and Farfetch (luxury fashion platform), is a significant growth driver. This segment has shown strong year-over-year revenue growth, often outpacing the company's consolidated revenue growth, and is diversifying Coupang's revenue streams. The acquisition of Farfetch, for instance, has notably accelerated Coupang's revenue growth.
  • Increased Customer Engagement and Spending in Core Product Commerce: Coupang anticipates continued growth from its established Product Commerce segment in South Korea. This growth is driven by efforts to expand product selection, offer competitive pricing, enhance the delivery experience through its "Rocket Delivery" network, and foster deeper engagement and increased spending per active customer across all customer cohorts.
  • Operational Efficiencies and Automation in Logistics: Strategic investments in its logistics and distribution network, including the deployment of advanced automation technologies, are expected to improve service levels and reduce operating costs. While primarily impacting profitability, these efficiencies enhance the customer experience, which in turn supports sustained customer acquisition, retention, and higher transaction volumes.

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Share Repurchases

  • Coupang authorized a significant share buyback program of $1 billion.
  • As of February 26, 2026, Coupang completed repurchases of 8,769,795 shares totaling $243.5 million under the buyback program announced on May 6, 2025.
  • For the quarter ending September 30, 2025, the company made $81 million in share repurchases, with annual share buybacks in 2024 amounting to $178 million.

Share Issuance

  • Coupang's shares outstanding have shown an increasing trend, with 1.826 billion shares outstanding in 2024, a 1.28% increase from 2023.
  • Shares outstanding for the quarter ending September 30, 2025, reached 1.864 billion, marking a 1.91% increase year-over-year.
  • The company made a recent move with a $1.88 billion shelf registration for employee stock offerings.

Outbound Investments

  • Coupang acquired the luxury e-commerce platform Farfetch for $500 million, with the transaction finalizing in January 2024.
  • In April 2025, Coupang completed the acquisition of the remaining equity interest in Surpique LP, which was established to acquire Farfetch Holdings plc, involving a payment of over $140 million in cash and stock.
  • The company is actively expanding its international presence, notably into new geographies such as Taiwan.

Capital Expenditures

  • Coupang's capital expenditures averaged $751.5 million annually for the fiscal years ending December 2020 to 2024.
  • The company reported capital expenditures of $1.105 billion for the latest twelve months ending September 2025.
  • Coupang plans to invest "billions of dollars" over the next several years, including a $2.2 billion investment announced in 2024, to enhance delivery speed and expand its "Rocket Delivery" service in Korea, aiming to reach 88% of the country by 2027, with a primary focus on technology, automation, AI, robotics, and logistics infrastructure.

Better Bets vs. Coupang (CPNG)

Peer Outperformance in Broadline Retail

CPNG has outperformed 54% of its 13 Broadline Retail peers over 5Y. Broadline Retail ranks 19th of 23 industries in Consumer Discretionary by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Broadline Retail constituents that CPNG has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
21%
of 14 industry peers · -46.8% return
3Y
21%
of 14 industry peers · -17.7% return
5Y
54%
of 13 industry peers · -48.4% return
No Broadline Retail peer with a comparable growth profile has beaten CPNG by more than 20pp over 5Y.
Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Broadline Retail is CPNG's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Education Services 14 -15.8%96.8%67.7% LINC 310% · CVSA 245% · PRDO 227%
Homebuilding 18 -9.7%22.2%39.7% GRBK 188% · PHM 144% · TOL 134%
Automotive Retail 18 -16.2%16.7%17.3% MUSA 233% · PAG 183% · ORLY 125%
Hotels, Resorts & Cruise Lines 22 13.3%53.0%11.0% RCL 243% · MAR 164% · HLT 156%
Home Improvement Retail 5 -21.1%-5.8%9.4% HVT 12% · HD 10% · LOW 9%
Specialty Stores 7 -4.4%33.4%6.8% FIVE 30% · DKS 12% · SIG 9%
Distributors 4 -7.7%-22.4%-5.8% ARMK 144% · GPC 31% · LKQ -42%
Home Furnishings 4 -5.3%26.1%-12.2% SGI 61% · LZB 7% · MHK -31%
Specialized Consumer Services 10 -11.7%36.9%-14.1% HRB 125% · FTDR 89% · SCI 40%
Restaurants 34 -9.9%-12.5%-14.5% EAT 347% · CAKE 166% · RAVE 141%
Footwear 9 48.3%38.3%-15.9% WEYS 161% · DECK 26% · SHOO 23%
Apparel Retail 25 -4.1%12.1%-25.4% ANF 330% · DXLG 213% · URBN 151%
Leisure Products 13 -16.0%-19.5%-32.5% GOLF 86% · HAS 14% · MCFT -10%
Leisure Facilities 11 2.1%-10.8%-33.5% OSW 126% · JAKK 91% · ESCA 16%
Casinos & Gaming 20 -11.0%-23.9%-34.0% MCRI 110% · RSI 72% · RRR 55%
Automotive Parts & Equipment 38 -15.5%-3.4%-34.1% MOD 1479% · GTX 299% · STRT 98%
Apparel, Accessories & Luxury Goods 27 -3.9%-7.2%-39.3% TPR 242% · RL 238% · ELA 219%
Household Appliances 18 10.9%42.3%-43.2% KEQU 179% · FLXS 164% · HBB 113%
Broadline Retail ← 14 1.6%20.5%-50.4% DDS 319% · AMZN 49% · EBAY 48%
Computer & Electronics Retail 3 -14.3%-0.4%-60.8% BBY 0% · UPBD -61% · GME -62%
Automobile Manufacturers 8 -61.5%-46.3%-70.1% GM 88% · F 55% · TSLA 45%
Other Specialty Retail 18 -25.1%-45.4%-76.6% TLF 109% · BBW 101% · WINA 78%
Consumer Electronics 11 4.5%-8.9%-80.7% AXIL 2336% · GRMN 74% · MSN -56%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

Latest Trefis Analyses

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

CPNGAMZNWMTMELIETSYEBAYMedian
NameCoupang Amazon.c.Walmart MercadoL.Etsy eBay  
Mkt Price15.29258.51107.141,978.3676.51103.41105.28
Mkt Cap27.52,783.9852.2100.37.246.073.2
Rev LTM35,462775,680735,84035,1822,85912,00835,322
Op Inc LTM-62893,71232,2802,9074572,4642,686
FCF LTM99-11,62513,50912,4096142,4281,521
FCF 3Y Avg79116,73213,0828,4736471,7875,130
CFO LTM1,425161,40342,92313,9056573,0368,470
CFO 3Y Avg1,847130,16438,4149,5476942,2835,915

Growth & Margins

CPNGAMZNWMTMELIETSYEBAYMedian
NameCoupang Amazon.c.Walmart MercadoL.Etsy eBay  
Rev Chg LTM9.9%15.8%6.2%46.0%3.7%14.7%12.3%
Rev Chg 3Y Avg17.3%13.0%5.3%40.5%2.3%6.7%9.8%
Rev Chg Q3.9%19.6%5.9%49.8%6.2%14.8%10.5%
QoQ Delta Rev Chg LTM0.9%4.4%1.5%10.6%1.4%3.5%2.5%
Op Inc Chg LTM-186.7%23.0%11.4%-2.0%5.4%10.6%8.0%
Op Inc Chg 3Y Avg-7.0%90.0%14.5%19.1%7.9%4.0%11.2%
Op Mgn LTM-1.8%12.1%4.4%8.3%16.0%20.5%10.2%
Op Mgn 3Y Avg0.4%10.8%4.3%11.3%14.7%20.6%11.1%
QoQ Delta Op Mgn LTM-2.0%0.6%0.2%-1.3%0.9%1.0%0.4%
CFO/Rev LTM4.0%20.8%5.8%39.5%23.0%25.3%21.9%
CFO/Rev 3Y Avg6.0%18.9%5.5%36.7%24.8%20.7%19.8%
FCF/Rev LTM0.3%-1.5%1.8%35.3%21.5%20.2%11.0%
FCF/Rev 3Y Avg2.7%2.8%1.9%32.5%23.2%16.2%9.5%

Valuation

CPNGAMZNWMTMELIETSYEBAYMedian
NameCoupang Amazon.c.Walmart MercadoL.Etsy eBay  
Mkt Cap27.52,783.9852.2100.37.246.073.2
P/S0.83.61.22.92.53.82.7
P/Op Inc-43.829.726.434.515.818.722.5
P/EBIT-52.415.626.935.614.416.916.2
P/E-35.920.638.653.834.520.727.6
P/CFO19.317.219.97.211.015.216.2
Total Yield-2.8%4.9%3.5%1.9%2.9%6.0%3.2%
Dividend Yield0.0%0.0%0.9%0.0%0.0%1.2%0.0%
FCF Yield 3Y Avg1.9%0.8%1.8%8.9%10.3%4.9%3.4%
D/E0.20.10.10.10.40.20.1
Net D/E-0.00.00.10.10.30.10.1

Returns

CPNGAMZNWMTMELIETSYEBAYMedian
NameCoupang Amazon.c.Walmart MercadoL.Etsy eBay  
1M Rtn-4.4%-5.2%-4.4%2.9%-10.9%-6.7%-4.8%
3M Rtn0.9%5.1%-9.7%23.0%14.4%-5.1%3.0%
6M Rtn-19.8%21.2%-12.9%10.7%35.7%12.2%11.4%
12M Rtn-46.8%9.7%7.0%-18.2%46.5%12.6%8.4%
3Y Rtn-17.7%88.3%107.0%37.9%5.1%145.4%63.1%
1M Excs Rtn-6.6%-5.2%-4.3%8.0%-7.1%-5.9%-5.5%
3M Excs Rtn-3.6%0.5%-14.2%18.5%9.9%-9.7%-1.5%
6M Excs Rtn-34.3%6.7%-27.4%-3.9%21.1%-2.3%-3.1%
12M Excs Rtn-65.5%-9.0%-11.7%-36.9%27.8%-6.1%-10.3%
3Y Excs Rtn-88.8%20.4%34.8%-23.7%-68.0%73.3%-1.6%

Comparison Analyses

null

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Product Commerce29,59226,69923,59419,95517,838
Developing Offerings4,9423,569789628568
Total34,53430,26824,38320,58318,406


Operating Income by Segment
$ Mil20252024202320222021
Product Commerce2,4852,0061,540606-361
Fulfillment center (FC) fire insurance gain017500-296
Korea Fair Trade Commission (KFTC) administrative fine0-12100 
Acquisition and restructuring related losses, net-25-12700 
Equity-based compensation-475-433-326-262-249
Depreciation and amortization-517-433-275-231-201
Developing Offerings-995-631-466-225-387
Total473436473-112-1,494


Price Behavior

Price Behavior
Market Price$15.29 
Market Cap ($ Bil)27.5 
First Trading Date03/11/2021 
Distance from 52W High-54.4% 
   50 Days200 Days
DMA Price$16.95$19.35
DMA Trenddowndown
Distance from DMA-9.8%-21.0%
 3M1YR
Volatility52.3%47.2%
Downside Capture49.64183.43
Upside Capture43.8772.09
Correlation (SPY)34.3%36.4%
CPNG Betas & Captures as of 8/31/2026

 1M2M3M6M1Y3Y
Beta1.131.411.461.301.371.00
Up Beta0.051.592.691.341.251.00
Down Beta2.631.602.241.861.721.18
Up Capture113%65%58%70%67%50%
Bmk +ve Days10213268138427
Stock +ve Days8152857112374
Down Capture234%196%83%134%144%101%
Bmk -ve Days11213259113324
Stock -ve Days13263468137368

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with CPNG
CPNG-46.9%47.2%-1.19-
Sector ETF (XLY)-1.7%19.4%-0.2131.9%
Equity (SPY)19.7%12.8%1.1336.6%
Gold (GLD)24.6%29.2%0.7515.0%
Commodities (DBC)44.1%20.4%1.69-6.6%
Real Estate (VNQ)9.1%13.6%0.396.3%
Bitcoin (BTCUSD)-26.9%43.8%-0.5933.6%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with CPNG
CPNG-12.6%52.3%-0.07-
Sector ETF (XLY)5.6%24.1%0.1946.2%
Equity (SPY)12.8%17.2%0.5744.8%
Gold (GLD)19.1%18.8%0.829.8%
Commodities (DBC)10.7%19.5%0.436.2%
Real Estate (VNQ)1.7%18.9%-0.0132.5%
Bitcoin (BTCUSD)10.6%52.6%0.3827.3%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with CPNG
CPNG-11.0%52.5%-0.21-
Sector ETF (XLY)12.1%22.2%0.5044.2%
Equity (SPY)15.3%17.9%0.7242.4%
Gold (GLD)12.4%16.3%0.628.4%
Commodities (DBC)7.9%18.1%0.355.6%
Real Estate (VNQ)4.8%20.7%0.1930.5%
Bitcoin (BTCUSD)64.0%66.2%1.0425.3%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date8142026
Short Interest: Shares Quantity69.0 Mil
Short Interest: % Change Since 7312026-14.3%
Average Daily Volume20.8 Mil
Days-to-Cover Short Interest3.3 days
Basic Shares Quantity1,799.0 Mil
Short % of Basic Shares3.8%

Earnings Returns History

Updated 9/4/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/4/2026-4.6%-1.7%-4.8%
5/5/2026-13.8%-23.4%-20.4%
2/26/20262.0%3.5%-3.3%
11/4/2025-5.9%-10.8%-15.6%
8/5/2025-6.1%-5.9%-3.9%
5/6/202510.8%10.7%18.9%
2/25/20253.5%-3.4%-2.4%
11/5/2024-10.7%-8.9%-10.6%
...
SUMMARY STATS   
# Positive988
# Negative111212
Median Positive7.9%10.0%10.3%
Median Negative-8.3%-8.9%-7.7%
Max Positive22.6%35.1%18.9%
Max Negative-13.8%-23.4%-30.4%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/4/2026-4.6%-1.7%-4.8%
5/5/2026-13.8%-23.4%-20.4%
2/26/20262.0%3.5%-3.3%
11/4/2025-5.9%-10.8%-15.6%
8/5/2025-6.1%-5.9%-3.9%
5/6/202510.8%10.7%18.9%
2/25/20253.5%-3.4%-2.4%
11/5/2024-10.7%-8.9%-10.6%
8/6/20242.6%9.2%12.9%
5/7/2024-9.3%-5.9%-7.4%
2/27/20248.0%11.2%4.3%
8/8/20237.9%5.8%3.5%
5/9/2023-4.5%-8.9%-7.9%
2/28/2023-5.4%-10.1%1.0%
11/9/202222.6%17.1%11.3%
5/11/202218.5%35.1%18.9%
3/2/20220.2%-10.7%-30.4%
11/12/2021-8.9%-6.1%-6.7%
8/11/2021-8.3%-13.0%-19.4%
5/12/2021-9.3%4.9%9.3%
SUMMARY STATS   
# Positive988
# Negative111212
Median Positive7.9%10.0%10.3%
Median Negative-8.3%-8.9%-7.7%
Max Positive22.6%35.1%18.9%
Max Negative-13.8%-23.4%-30.4%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202608/04/202610-Q
03/31/202605/05/202610-Q
12/31/202502/26/202610-K
09/30/202511/04/202510-Q
06/30/202508/05/202510-Q
03/31/202505/06/202510-Q
12/31/202402/25/202510-K
09/30/202411/06/202410-Q
06/30/202408/06/202410-Q
03/31/202405/08/202410-Q
12/31/202302/28/202410-K
09/30/202311/08/202310-Q
06/30/202308/09/202310-Q
03/31/202305/10/202310-Q
12/31/202203/01/202310-K
09/30/202211/10/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202608/04/202610-Q
03/31/202605/05/202610-Q
12/31/202502/26/202610-K
09/30/202511/04/202510-Q
06/30/202508/05/202510-Q
03/31/202505/06/202510-Q
12/31/202402/25/202510-K
09/30/202411/06/202410-Q
06/30/202408/06/202410-Q
03/31/202405/08/202410-Q
12/31/202302/28/202410-K
09/30/202311/08/202310-Q
06/30/202308/09/202310-Q
03/31/202305/10/202310-Q
12/31/202203/01/202310-K
09/30/202211/10/202210-Q
06/30/202208/11/202210-Q
03/31/202205/12/202210-Q
12/31/202103/03/202210-K
09/30/202111/12/202110-Q
06/30/202108/16/202110-Q
03/31/202105/13/202110-Q
12/31/202003/11/2021424B4

Insider Activity

Updated 8/11/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Rogers, HaroldSee RemarksDirectSell811202616.18192,1103,107,97511,986,856Form
2Lee, Jonathan DChief Accounting OfficerDirectSell811202616.105,51988,8672,929,195Form
3Mehta, Neil See FootnotesBuy313202618.402,332,86342,923,2791,017,688,790Form
4Mehta, Neil See FootnotesBuy313202618.683,000,00056,036,100989,562,298Form
5Mehta, Neil See FootnotesBuy313202618.642,017,24137,603,591931,647,021Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Rogers, HaroldSee RemarksDirectSell811202616.18192,1103,107,97511,986,856Form
2Lee, Jonathan DChief Accounting OfficerDirectSell811202616.105,51988,8672,929,195Form
3Mehta, Neil See FootnotesBuy313202618.402,332,86342,923,2791,017,688,790Form
4Mehta, Neil See FootnotesBuy313202618.683,000,00056,036,100989,562,298Form
5Mehta, Neil See FootnotesBuy313202618.642,017,24137,603,591931,647,021Form
6Lee, Jonathan DChief Accounting OfficerDirectSell102202623.622,67963,2782,883,908Form
7Anand, GauravChief Financial OfficerDirectSell1112202529.0275,3502,186,61956,343,971Form
8Kolari, PranamVP, Search and RecommendationsDirectSell1105202531.9811,653372,6084,701,105Form
9Franceschi, Pedro See footnoteSell912202532.0521,428  Form
10Rogers, HaroldSee RemarksDirectSell912202532.0664,7552,075,79314,411,429Form
11Sun, Benjamin Sun Brothers LLCSell910202531.88815,79726,007,62616,055,544Form
12Svf, Investments (uk) LtdSee footnoteSell822202528.0020,000,000560,000,0008,107,183,252Form
13Anand, GauravChief Financial OfficerDirectSell812202527.7975,3502,093,80356,046,124Form
14Kolari, PranamVP, Search and RecommendationsDirectSell804202529.1411,653339,5684,623,819Form

Investor Activity (13F)

Updated Sep 5, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
SB Investment Advisers (UK) LTD$5.5 Bil70.7%10Hold13F
Massachusetts Institute of Technology$363.1 Mil62.9%5Hold13F
Greenoaks Capital Partners LLC$485.3 Mil21.1%10ADD +67.2%13F
Columbus Hill Capital Management, L.P.$105.0 Mil17.7%21ADD +548.6%13F
Dragoneer Investment Group, LLC $525.9 Mil17.5%17ADD +29.1%13F
Kontiki Capital Management (HK) Ltd.$223.9 Mil15.7%7ADD +67.6%13F
HMI Capital Management, L.P.$111.0 Mil14.7%11TRIM -13.0%13F
Dream Peak Capital Ltd$94.0 Mil13.9%6New13F
Long Walk Management LP$40.8 Mil11.9%11ADD +29.1%13F
Coronation Fund Managers Ltd.$222.2 Mil10.1%82ADD +98.3%13F
Foxhaven Asset Management, LP$280.3 Mil8.8%14TRIM -13.7%13F
Nellore Capital Management LLC$63.1 Mil8.1%11TRIM -24.8%13F
Madison Avenue Partners, LP$176.8 Mil7.7%27New13F
Untitled Investments LP$20.5 Mil7.6%16Hold13F
MIC Capital Management UK LLP$26.7 Mil7.6%18Hold13F
Gavilan Investment Partners LLC$27.7 Mil7.4%14ADD +5.0%13F
Eminence Capital, LP$292.8 Mil6.7%33ADD +22.7%13F
RDST Capital LLC$68.9 Mil6.6%20ADD +69.3%13F
ShawSpring Partners LLC$17.1 Mil6.4%12New13F
Dorsal Capital Management, LP$149.2 Mil5.9%25ADD +9.0%13F
Abrams Capital Management, L.P.$245.8 Mil5.3%11Hold13F
Sands Capital Alternatives, LLC$19.1 Mil4.5%21ADD +16.3%13F
Palestra Capital Management LLC$114.6 Mil4.5%22New13F
Light Street Capital Management, LLC$19.9 Mil4.0%23New13F
Durable Capital Partners LP$242.9 Mil2.5%37TRIM -47.4%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
D1 Capital Partners L.P.$219.2 Mil2.0%44New13F
Madison Avenue Partners, LP$176.8 Mil7.7%27New13F
Palestra Capital Management LLC$114.6 Mil4.5%22New13F
Sessa Capital IM, L.P.$98.0 Mil1.9%31New13F
Dream Peak Capital Ltd$94.0 Mil13.9%6New13F
SRS Investment Management, LLC$21.1 Mil0.2%29New13F
Light Street Capital Management, LLC$19.9 Mil4.0%23New13F
ShawSpring Partners LLC$17.1 Mil6.4%12New13F
Ancient Art, L.P.$11.2 Mil2.4%16New13F
Ribbit Management Company, LLC$10.9 Mil0.6%16New13F
Nishkama Capital, LLC$9.0 Mil1.3%39New13F
Columbus Hill Capital Management, L.P.$105.0 Mil17.7%21ADD +548.6%13F
Generation Investment Management LLP$16.2 Mil0.1%29ADD +180.8%13F
Coronation Fund Managers Ltd.$222.2 Mil10.1%82ADD +98.3%13F
RDST Capital LLC$68.9 Mil6.6%20ADD +69.3%13F
Kontiki Capital Management (HK) Ltd.$223.9 Mil15.7%7ADD +67.6%13F
Greenoaks Capital Partners LLC$485.3 Mil21.1%10ADD +67.2%13F
Long Walk Management LP$40.8 Mil11.9%11ADD +29.1%13F
Dragoneer Investment Group, LLC $525.9 Mil17.5%17ADD +29.1%13F
Makena Capital Management LLC$16.7 Mil1.9%27ADD +27.7%13F
Eminence Capital, LP$292.8 Mil6.7%33ADD +22.7%13F
Sands Capital Alternatives, LLC$19.1 Mil4.5%21ADD +16.3%13F
Dorsal Capital Management, LP$149.2 Mil5.9%25ADD +9.0%13F
Skye Global Management LP$16.9 Mil0.4%44ADD +6.2%13F
Gavilan Investment Partners LLC$27.7 Mil7.4%14ADD +5.0%13F
Active ManagerValue% of PortfolioTotal PositionsQoQAs OfFiling
Altimeter Capital Management, LP$369.8 Mil5.6%18ExitedDec 31, 202513F
Two Creeks Capital Management, LP$52.6 Mil4.3%26ExitedDec 31, 202513F
Wolf Hill Capital Management, LP$44.7 Mil5.2%22ExitedDec 31, 202513F
Newbrook Capital Advisors LP$38.9 Mil4.9%20ExitedDec 31, 202513F
BWCP, LP$20.6 Mil3.4%29ExitedDec 31, 202513F
3G Capital Partners LP$16.5 Mil3.9%13ExitedDec 31, 202513F
12 West Capital Management LP$5.9 Mil0.7%18ExitedDec 31, 202513F
PointState Capital LP$13.9 Mil0.3%44TRIM -90.6%Mar 31, 202613F
Luxor Capital Group, LP$5.9 Mil0.9%38TRIM -61.2%Mar 31, 202613F
Durable Capital Partners LP$242.9 Mil2.5%37TRIM -47.4%Mar 31, 202613F
Nellore Capital Management LLC$63.1 Mil8.1%11TRIM -24.8%Mar 31, 202613F
Park West Asset Management LLC$21.6 Mil1.9%48TRIM -19.8%Mar 31, 202613F
Foxhaven Asset Management, LP$280.3 Mil8.8%14TRIM -13.7%Mar 31, 202613F
HMI Capital Management, L.P.$111.0 Mil14.7%11TRIM -13.0%Mar 31, 202613F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
SB Investment Advisers (UK) LTD$5.5 Bil70.7%10Hold13F
Dragoneer Investment Group, LLC $525.9 Mil17.5%17ADD +29.1%13F
Greenoaks Capital Partners LLC$485.3 Mil21.1%10ADD +67.2%13F
Massachusetts Institute of Technology$363.1 Mil62.9%5Hold13F
Eminence Capital, LP$292.8 Mil6.7%33ADD +22.7%13F
Foxhaven Asset Management, LP$280.3 Mil8.8%14TRIM -13.7%13F
Abrams Capital Management, L.P.$245.8 Mil5.3%11Hold13F
Durable Capital Partners LP$242.9 Mil2.5%37TRIM -47.4%13F
Kontiki Capital Management (HK) Ltd.$223.9 Mil15.7%7ADD +67.6%13F
Coronation Fund Managers Ltd.$222.2 Mil10.1%82ADD +98.3%13F
D1 Capital Partners L.P.$219.2 Mil2.0%44New13F
Madison Avenue Partners, LP$176.8 Mil7.7%27New13F
Gates Foundation Trust$174.6 Mil0.6%22Hold13F
Dorsal Capital Management, LP$149.2 Mil5.9%25ADD +9.0%13F
Palestra Capital Management LLC$114.6 Mil4.5%22New13F
HMI Capital Management, L.P.$111.0 Mil14.7%11TRIM -13.0%13F
Columbus Hill Capital Management, L.P.$105.0 Mil17.7%21ADD +548.6%13F
Sessa Capital IM, L.P.$98.0 Mil1.9%31New13F
Dream Peak Capital Ltd$94.0 Mil13.9%6New13F
RDST Capital LLC$68.9 Mil6.6%20ADD +69.3%13F
Nellore Capital Management LLC$63.1 Mil8.1%11TRIM -24.8%13F
Long Walk Management LP$40.8 Mil11.9%11ADD +29.1%13F
Gavilan Investment Partners LLC$27.7 Mil7.4%14ADD +5.0%13F
MIC Capital Management UK LLP$26.7 Mil7.6%18Hold13F
Park West Asset Management LLC$21.6 Mil1.9%48TRIM -19.8%13F
Core Cache Last Updated: 9/4/2026