Tearsheet

Mattel (MAT)


Market Price (12/15/2025): $20.19 | Market Cap: $6.4 Bil
Sector: Consumer Discretionary | Industry: Leisure Products

Mattel (MAT)


Market Price (12/15/2025): $20.19
Market Cap: $6.4 Bil
Sector: Consumer Discretionary
Industry: Leisure Products

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.0%, FCF Yield is 9.2%
Weak multi-year price returns
2Y Excs Rtn is -41%, 3Y Excs Rtn is -57%
Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.4%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.4%, Rev Chg QQuarterly Revenue Change % is -5.9%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%
  
2 Low stock price volatility
Vol 12M is 43%
  
3 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Digital Content & Streaming. Themes include Experiential Retail, Show more.
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.0%, FCF Yield is 9.2%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%
2 Low stock price volatility
Vol 12M is 43%
3 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Digital Content & Streaming. Themes include Experiential Retail, Show more.
4 Weak multi-year price returns
2Y Excs Rtn is -41%, 3Y Excs Rtn is -57%
5 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.4%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.4%, Rev Chg QQuarterly Revenue Change % is -5.9%

Valuation, Metrics & Events

MAT Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Here are the key points explaining Mattel's (MAT) stock movement from August 31, 2025, to December 15, 2025: 1. Disappointing Third Quarter 2025 Financial Results.

Mattel reported its third quarter 2025 financial results on October 21, 2025, which fell short of analyst expectations for both revenue and adjusted earnings per share. Net sales decreased by 6% as reported, and adjusted earnings per share were $0.89, missing the consensus estimate of $1.06. This performance, primarily driven by a 12% decline in North America net sales, likely exerted downward pressure on the stock following the announcement. 2. Persistent Challenges from U.S. Retailer Ordering Patterns.

The company acknowledged that its U.S. business continued to face challenges due to "industry-wide shifts in retailer ordering patterns." This trend contributed to the reported sales decline and a lower operating margin in Q3 2025. These ongoing market headwinds indicated an uncertain retail environment that could have impacted investor sentiment during the period.

Show more

Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
MAT Return29%24%-17%6%-6%18%55%
Peers Return-33%66%-3%21%22%-19%29%
S&P 500 Return16%27%-19%24%23%16%111%

Monthly Win Rates [3]
MAT Win Rate67%50%42%42%42%58% 
Peers Win Rate53%61%42%50%50%58% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
MAT Max Drawdown-47%-1%-25%-10%-15%-18% 
Peers Max Drawdown-70%-3%-42%-33%-30%-45% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: HAS, JAKK, FNKO. See MAT Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/12/2025 (YTD)

How Low Can It Go

Unique KeyEventMATS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-40.7%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven68.6%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-50.7%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven103.0%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven241 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-70.8%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven243.0%24.7%
2018 CorrectionTime to BreakevenTime to BreakevenNot Fully Recovered days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-64.8%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven183.7%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven1062 days1480 days

Compare to HAS, DOOO, BC, PII, YETI


In The Past

Mattel's stock fell -40.7% during the 2022 Inflation Shock from a high on 5/4/2022. A -40.7% loss requires a 68.6% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Mattel (MAT)

Better Bets than Mattel (MAT)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to MAT. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
15.2%15.2%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
4.8%4.8%-0.1%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.1%1.1%-4.4%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
12.4%12.4%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
17.9%17.9%-1.6%
MAT_11302022_Dip_Buyer_ValueBuy11302022MATMattelDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-4.5%4.2%-12.2%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
15.2%15.2%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
4.8%4.8%-0.1%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.1%1.1%-4.4%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
12.4%12.4%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
17.9%17.9%-1.6%
MAT_11302022_Dip_Buyer_ValueBuy11302022MATMattelDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-4.5%4.2%-12.2%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Mattel

Peers to compare with:

Financials

MATHASJAKKFNKOMedian
NameMattel Hasbro Jakks Pa.Funko  
Mkt Price20.2181.5516.473.2218.34
Mkt Cap6.411.40.20.23.3
Rev LTM5,2284,3575749292,643
Op Inc LTM5648338-46286
FCF LTM48855018-9253
FCF 3Y Avg5465252014273
CFO LTM6597502927344
CFO 3Y Avg7287253049387

Growth & Margins

MATHASJAKKFNKOMedian
NameMattel Hasbro Jakks Pa.Funko  
Rev Chg LTM-2.4%0.8%-16.5%-11.3%-6.8%
Rev Chg 3Y Avg-3.4%-10.7%-12.1%-11.2%-10.9%
Rev Chg Q-5.9%8.3%-34.3%-14.3%-10.1%
QoQ Delta Rev Chg LTM-2.0%2.5%-16.1%-4.3%-3.2%
Op Mgn LTM10.8%19.1%1.4%-5.0%6.1%
Op Mgn 3Y Avg11.0%11.6%5.1%-6.2%8.0%
QoQ Delta Op Mgn LTM-1.8%0.4%-5.4%-0.8%-1.3%
CFO/Rev LTM12.6%17.2%5.1%2.9%8.9%
CFO/Rev 3Y Avg13.8%16.0%4.5%4.7%9.2%
FCF/Rev LTM9.3%12.6%3.1%-1.0%6.2%
FCF/Rev 3Y Avg10.3%11.7%3.0%1.3%6.7%

Valuation

MATHASJAKKFNKOMedian
NameMattel Hasbro Jakks Pa.Funko  
Mkt Cap6.411.40.20.23.3
P/S1.02.40.40.20.7
P/EBIT8.8-40.422.6-4.02.4
P/E12.3-19.134.5-2.74.8
P/CFO8.114.27.17.17.6
Total Yield8.1%-1.6%4.2%-36.5%1.3%
Dividend Yield0.0%3.7%1.3%0.0%0.7%
FCF Yield 3Y Avg8.6%5.2%13.4%0.1%6.9%
D/E0.50.30.31.70.4
Net D/E0.40.30.11.50.3

Returns

MATHASJAKKFNKOMedian
NameMattel Hasbro Jakks Pa.Funko  
1M Rtn4.5%4.9%0.3%-0.9%2.4%
3M Rtn13.9%5.0%-6.5%-3.3%0.9%
6M Rtn7.5%22.5%-18.1%-37.2%-5.3%
12M Rtn7.1%37.3%-35.3%-72.5%-14.1%
3Y Rtn18.3%57.9%-0.1%-68.3%9.1%
1M Excs Rtn3.5%3.4%-1.2%-12.4%1.1%
3M Excs Rtn12.8%5.1%-10.7%-6.8%-0.9%
6M Excs Rtn-6.7%8.2%-32.3%-51.5%-19.5%
12M Excs Rtn-6.9%16.6%-50.7%-85.1%-28.8%
3Y Excs Rtn-57.0%-17.8%-74.1%-141.5%-65.6%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Single Segment5,441    
American Girl 227270258257
International 2,2202,2191,9041,972
North America 2,9882,9682,4262,276
Total5,4415,4355,4584,5884,505


Price Behavior

Short Interest

Short Interest: As Of Date11282025
Short Interest: Shares Quantity14,693,826
Short Interest: % Change Since 11152025-0.6%
Average Daily Volume3,565,250
Days-to-Cover Short Interest4.12
Basic Shares Quantity315,834,000
Short % of Basic Shares4.7%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/21/2025-2.8%2.2%-1.3%
7/23/2025-16.4%-15.1%-12.0%
5/5/20252.8%17.3%15.2%
2/4/202515.3%20.9%14.4%
10/23/20244.4%14.4%3.4%
7/23/20249.8%13.7%11.8%
4/23/20242.4%-2.2%-4.5%
2/7/20240.3%2.6%5.2%
...
SUMMARY STATS   
# Positive141513
# Negative111012
Median Positive4.7%8.4%11.4%
Median Negative-2.8%-3.8%-4.4%
Max Positive15.3%20.9%17.7%
Max Negative-16.4%-15.1%-45.4%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251029202510-Q 9/30/2025
6302025729202510-Q 6/30/2025
3312025506202510-Q 3/31/2025
12312024226202510-K 12/31/2024
93020241030202410-Q 9/30/2024
6302024730202410-Q 6/30/2024
3312024430202410-Q 3/31/2024
12312023315202410-K 12/31/2023
93020231109202310-Q 9/30/2023
6302023801202310-Q 6/30/2023
3312023502202310-Q 3/31/2023
12312022222202310-K 12/31/2022
93020221101202210-Q 9/30/2022
6302022809202210-Q 6/30/2022
3312022503202210-Q 3/31/2022
12312021228202210-K 12/31/2021