Tearsheet

Mattel (MAT)


Market Price (12/4/2025): $21.23 | Market Cap: $6.7 Bil
Sector: Consumer Discretionary | Industry: Leisure Products

Mattel (MAT)


Market Price (12/4/2025): $21.23
Market Cap: $6.7 Bil
Sector: Consumer Discretionary
Industry: Leisure Products

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.0%, FCF Yield is 9.2%
Trading close to highs
Dist 52W High is -3.2%, Dist 3Y High is -4.9%
Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.4%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.4%, Rev Chg QQuarterly Revenue Change % is -5.9%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%
Weak multi-year price returns
2Y Excs Rtn is -40%, 3Y Excs Rtn is -54%
 
2 Low stock price volatility
Vol 12M is 43%
  
3 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Digital Content & Streaming. Themes include Experiential Retail, Show more.
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.0%, FCF Yield is 9.2%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%
2 Low stock price volatility
Vol 12M is 43%
3 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Digital Content & Streaming. Themes include Experiential Retail, Show more.
4 Trading close to highs
Dist 52W High is -3.2%, Dist 3Y High is -4.9%
5 Weak multi-year price returns
2Y Excs Rtn is -40%, 3Y Excs Rtn is -54%
6 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.4%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.4%, Rev Chg QQuarterly Revenue Change % is -5.9%

Valuation, Metrics & Events

MAT Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Here are the key points highlighting why Mattel's stock moved by approximately 16% during the period from August 31, 2025, to December 4, 2025:

1. Mattel's Third Quarter 2025 Financial Results, while missing analyst expectations, were accompanied by an optimistic outlook for the fourth quarter. The company reported lower-than-expected earnings per share (EPS) of $0.89, missing the forecast by 16.04%, and revenue of $1.74 billion, falling short of estimates by 5.43%. Despite these misses, Mattel's stock rose 2.45% in aftermarket trading on October 21st, as management provided an upbeat assessment for the upcoming holiday season and reiterated its full-year 2025 guidance, projecting 1% to 3% net sales growth.

2. The company reaffirmed its full-year 2025 guidance and commitment to its share repurchase program. Mattel reiterated its 2025 guidance and reaffirmed its target to repurchase $600 million in shares for the year, having already repurchased $202 million in Q3, bringing the year-to-date total to $412 million. This demonstrated management's confidence in the company's financial health despite a challenging third quarter.

Show more

Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
MAT Return29%24%-17%6%-6%15%50%
Peers Return32%24%-27%8%-22%26%28%
S&P 500 Return16%27%-19%24%23%16%112%

Monthly Win Rates [3]
MAT Win Rate67%50%42%42%42%60% 
Peers Win Rate65%57%37%48%45%60% 
S&P 500 Win Rate58%75%42%67%75%70% 

Max Drawdowns [4]
MAT Max Drawdown-47%-1%-25%-10%-15%-18% 
Peers Max Drawdown-60%-3%-39%-17%-29%-31% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: HAS, DOOO, BC, PII, YETI. See MAT Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)

How Low Can It Go

Unique KeyEventMATS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-40.7%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven68.6%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-50.7%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven103.0%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven241 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-70.8%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven243.0%24.7%
2018 CorrectionTime to BreakevenTime to BreakevenNot Fully Recovered days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-64.8%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven183.7%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven1062 days1480 days

Compare to HAS, DOOO, BC, PII, YETI


In The Past

Mattel's stock fell -40.7% during the 2022 Inflation Shock from a high on 5/4/2022. A -40.7% loss requires a 68.6% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Mattel (MAT)

Better Bets than Mattel (MAT)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to MAT. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
6.8%6.8%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.5%0.5%0.0%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.6%-2.6%-2.6%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.7%3.7%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.3%1.3%-1.6%
MAT_11302022_Dip_Buyer_ValueBuy11302022MATMattelDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-4.5%4.2%-12.2%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
6.8%6.8%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.5%0.5%0.0%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.6%-2.6%-2.6%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.7%3.7%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.3%1.3%-1.6%
MAT_11302022_Dip_Buyer_ValueBuy11302022MATMattelDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-4.5%4.2%-12.2%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Mattel

Peers to compare with:

Financials

MATHASDOOOBCPIIYETIMedian
NameMattel Hasbro BRP BrunswickPolaris YETI  
Mkt Price21.2382.4770.7770.1166.6943.1468.40
Mkt Cap6.711.65.24.63.83.54.9
Rev LTM5,2284,3577,7885,1846,9861,8315,206
Op Inc LTM564833507293132221400
FCF LTM488550502589581182526
FCF 3Y Avg546525612402394179464
CFO LTM659750881736769307743
CFO 3Y Avg7287251,141623717267721

Growth & Margins

MATHASDOOOBCPIIYETIMedian
NameMattel Hasbro BRP BrunswickPolaris YETI  
Rev Chg LTM-2.4%0.8%-11.4%-4.8%-9.4%1.6%-3.6%
Rev Chg 3Y Avg-3.4%-10.7%1.0%-7.7%-4.5%5.0%-4.0%
Rev Chg Q-5.9%8.3%4.3%6.8%6.9%1.9%5.5%
QoQ Delta Rev Chg LTM-2.0%2.5%1.0%1.7%1.7%0.5%1.4%
Op Mgn LTM10.8%19.1%6.5%5.6%1.9%12.0%8.6%
Op Mgn 3Y Avg11.0%11.6%10.6%9.4%5.2%10.6%10.6%
QoQ Delta Op Mgn LTM-1.8%0.4%-0.6%-0.5%-0.1%-0.9%-0.5%
CFO/Rev LTM12.6%17.2%11.3%14.2%11.0%16.8%13.4%
CFO/Rev 3Y Avg13.8%16.0%12.3%10.9%9.2%15.5%13.1%
FCF/Rev LTM9.3%12.6%6.4%11.4%8.3%9.9%9.6%
FCF/Rev 3Y Avg10.3%11.7%6.6%7.1%5.2%10.4%8.7%

Valuation

MATHASDOOOBCPIIYETIMedian
NameMattel Hasbro BRP BrunswickPolaris YETI  
Mkt Cap6.711.65.24.63.83.54.9
P/S1.02.40.50.80.51.50.9
P/EBIT8.8-40.48.4-32.0-114.412.1-11.8
P/E12.3-19.1-94.2-17.4-21.916.6-18.2
P/CFO8.114.24.05.64.38.76.9
Total Yield8.1%-1.6%-1.1%-3.0%-0.0%6.0%-0.6%
Dividend Yield0.0%3.7%0.0%2.7%4.5%0.0%1.4%
FCF Yield 3Y Avg8.6%5.2%12.7%8.4%9.6%5.3%8.5%
D/E0.50.30.90.60.60.10.5
Net D/E0.40.30.80.50.50.00.4

Returns

MATHASDOOOBCPIIYETIMedian
NameMattel Hasbro BRP BrunswickPolaris YETI  
1M Rtn15.1%9.7%13.5%6.8%2.6%28.6%11.6%
3M Rtn16.5%5.3%8.9%11.0%17.7%23.5%13.7%
6M Rtn13.8%28.3%52.8%29.8%64.8%35.8%32.8%
12M Rtn12.9%31.3%45.1%-9.3%4.4%4.5%8.7%
3Y Rtn14.4%49.4%-6.8%1.4%-36.0%-8.2%-2.7%
1M Excs Rtn15.2%9.8%13.5%6.8%2.7%28.7%11.6%
3M Excs Rtn8.5%-1.8%3.1%2.5%10.9%13.8%5.8%
6M Excs Rtn-0.9%13.6%38.1%15.1%50.1%21.1%18.1%
12M Excs Rtn-1.9%18.1%33.6%-24.0%-10.5%-6.7%-4.3%
3Y Excs Rtn-54.1%-19.7%-69.2%-69.5%-106.3%-68.2%-68.7%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Single Segment5,441    
American Girl 227270258257
International 2,2202,2191,9041,972
North America 2,9882,9682,4262,276
Total5,4415,4355,4584,5884,505


Price Behavior

Short Interest

Short Interest: As Of Date11142025
Short Interest: Shares Quantity14,777,724
Short Interest: % Change Since 1031202511.7%
Average Daily Volume3,270,929
Days-to-Cover Short Interest4.52
Basic Shares Quantity315,834,000
Short % of Basic Shares4.7%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251029202510-Q 9/30/2025
6302025729202510-Q 6/30/2025
3312025506202510-Q 3/31/2025
12312024226202510-K 12/31/2024
93020241030202410-Q 9/30/2024
6302024730202410-Q 6/30/2024
3312024430202410-Q 3/31/2024
12312023315202410-K 12/31/2023
93020231109202310-Q 9/30/2023
6302023801202310-Q 6/30/2023
3312023502202310-Q 3/31/2023
12312022222202310-K 12/31/2022
93020221101202210-Q 9/30/2022
6302022809202210-Q 6/30/2022
3312022503202210-Q 3/31/2022
12312021228202210-K 12/31/2021