Mattel (MAT)
Market Price (12/4/2025): $21.23 | Market Cap: $6.7 BilSector: Consumer Discretionary | Industry: Leisure Products
Mattel (MAT)
Market Price (12/4/2025): $21.23Market Cap: $6.7 BilSector: Consumer DiscretionaryIndustry: Leisure Products
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.0%, FCF Yield is 9.2% | Trading close to highsDist 52W High is -3.2%, Dist 3Y High is -4.9% | Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.4%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.4%, Rev Chg QQuarterly Revenue Change % is -5.9% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13% | Weak multi-year price returns2Y Excs Rtn is -40%, 3Y Excs Rtn is -54% | |
| Low stock price volatilityVol 12M is 43% | ||
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Digital Content & Streaming. Themes include Experiential Retail, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 8.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.0%, FCF Yield is 9.2% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13% |
| Low stock price volatilityVol 12M is 43% |
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Digital Content & Streaming. Themes include Experiential Retail, Show more. |
| Trading close to highsDist 52W High is -3.2%, Dist 3Y High is -4.9% |
| Weak multi-year price returns2Y Excs Rtn is -40%, 3Y Excs Rtn is -54% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -2.4%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.4%, Rev Chg QQuarterly Revenue Change % is -5.9% |
Valuation, Metrics & Events
MAT Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are the key points highlighting why Mattel's stock moved by approximately 16% during the period from August 31, 2025, to December 4, 2025:
1. Mattel's Third Quarter 2025 Financial Results, while missing analyst expectations, were accompanied by an optimistic outlook for the fourth quarter. The company reported lower-than-expected earnings per share (EPS) of $0.89, missing the forecast by 16.04%, and revenue of $1.74 billion, falling short of estimates by 5.43%. Despite these misses, Mattel's stock rose 2.45% in aftermarket trading on October 21st, as management provided an upbeat assessment for the upcoming holiday season and reiterated its full-year 2025 guidance, projecting 1% to 3% net sales growth.
2. The company reaffirmed its full-year 2025 guidance and commitment to its share repurchase program. Mattel reiterated its 2025 guidance and reaffirmed its target to repurchase $600 million in shares for the year, having already repurchased $202 million in Q3, bringing the year-to-date total to $412 million. This demonstrated management's confidence in the company's financial health despite a challenging third quarter.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| MAT Return | 29% | 24% | -17% | 6% | -6% | 15% | 50% |
| Peers Return | 32% | 24% | -27% | 8% | -22% | 26% | 28% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| MAT Win Rate | 67% | 50% | 42% | 42% | 42% | 60% | |
| Peers Win Rate | 65% | 57% | 37% | 48% | 45% | 60% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| MAT Max Drawdown | -47% | -1% | -25% | -10% | -15% | -18% | |
| Peers Max Drawdown | -60% | -3% | -39% | -17% | -29% | -31% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: HAS, DOOO, BC, PII, YETI. See MAT Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | MAT | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -40.7% | -25.4% |
| % Gain to Breakeven | 68.6% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -50.7% | -33.9% |
| % Gain to Breakeven | 103.0% | 51.3% |
| Time to Breakeven | 241 days | 148 days |
| 2018 Correction | ||
| % Loss | -70.8% | -19.8% |
| % Gain to Breakeven | 243.0% | 24.7% |
| Time to Breakeven | Not Fully Recovered days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -64.8% | -56.8% |
| % Gain to Breakeven | 183.7% | 131.3% |
| Time to Breakeven | 1062 days | 1480 days |
Compare to HAS, DOOO, BC, PII, YETI
In The Past
Mattel's stock fell -40.7% during the 2022 Inflation Shock from a high on 5/4/2022. A -40.7% loss requires a 68.6% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | Topic | Date | |
|---|---|---|---|
| DASHBOARDS | |||
| Mattel Earnings Notes | |||
| Can Mattel Stock Hold Up When Markets Turn? | Return | ||
| Mattel vs AT&T: Which Is A Better Investment? | Counter-Intuitive Comparisons | ||
| Mattel vs PulteGroup: Which Is A Better Investment? | Counter-Intuitive Comparisons | ||
| Mattel Stock vs Competition: Who Wins? | Peer Comparison | ||
| Better Bet Than MAT Stock: Pay Less Than Mattel To Get More From UNH, OXY | |||
| Better Bet Than MAT Stock: Pay Less Than Mattel To Get More From NCLH, ALSN | |||
| MAT Dip Buy Analysis | |||
| Mattel Total Shareholder Return (TSR): -6.1% in 2024 and -6.3% 3-yr compounded annual returns (above peer average) | |||
| Mattel (MAT) Operating Cash Flow Comparison | Financials | ||
| ARTICLES | |||
| Can Mattel Survive The Covid-19 Recession? | June 26th, 2020 | ||
| What’s Driving The Rally In Mattel Stock? | November 4th, 2019 |
Trade Ideas
Select past ideas related to MAT. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 6.8% | 6.8% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.5% | 0.5% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.3% | 1.3% | -1.6% |
| 11302022 | MAT | Mattel | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -4.5% | 4.2% | -12.2% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 6.8% | 6.8% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.5% | 0.5% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.3% | 1.3% | -1.6% |
| 11302022 | MAT | Mattel | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -4.5% | 4.2% | -12.2% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Mattel
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 68.40 |
| Mkt Cap | 4.9 |
| Rev LTM | 5,206 |
| Op Inc LTM | 400 |
| FCF LTM | 526 |
| FCF 3Y Avg | 464 |
| CFO LTM | 743 |
| CFO 3Y Avg | 721 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -3.6% |
| Rev Chg 3Y Avg | -4.0% |
| Rev Chg Q | 5.5% |
| QoQ Delta Rev Chg LTM | 1.4% |
| Op Mgn LTM | 8.6% |
| Op Mgn 3Y Avg | 10.6% |
| QoQ Delta Op Mgn LTM | -0.5% |
| CFO/Rev LTM | 13.4% |
| CFO/Rev 3Y Avg | 13.1% |
| FCF/Rev LTM | 9.6% |
| FCF/Rev 3Y Avg | 8.7% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 4.9 |
| P/S | 0.9 |
| P/EBIT | -11.8 |
| P/E | -18.2 |
| P/CFO | 6.9 |
| Total Yield | -0.6% |
| Dividend Yield | 1.4% |
| FCF Yield 3Y Avg | 8.5% |
| D/E | 0.5 |
| Net D/E | 0.4 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 11.6% |
| 3M Rtn | 13.7% |
| 6M Rtn | 32.8% |
| 12M Rtn | 8.7% |
| 3Y Rtn | -2.7% |
| 1M Excs Rtn | 11.6% |
| 3M Excs Rtn | 5.8% |
| 6M Excs Rtn | 18.1% |
| 12M Excs Rtn | -4.3% |
| 3Y Excs Rtn | -68.7% |
Comparison Analyses
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 10292025 | 10-Q 9/30/2025 |
| 6302025 | 7292025 | 10-Q 6/30/2025 |
| 3312025 | 5062025 | 10-Q 3/31/2025 |
| 12312024 | 2262025 | 10-K 12/31/2024 |
| 9302024 | 10302024 | 10-Q 9/30/2024 |
| 6302024 | 7302024 | 10-Q 6/30/2024 |
| 3312024 | 4302024 | 10-Q 3/31/2024 |
| 12312023 | 3152024 | 10-K 12/31/2023 |
| 9302023 | 11092023 | 10-Q 9/30/2023 |
| 6302023 | 8012023 | 10-Q 6/30/2023 |
| 3312023 | 5022023 | 10-Q 3/31/2023 |
| 12312022 | 2222023 | 10-K 12/31/2022 |
| 9302022 | 11012022 | 10-Q 9/30/2022 |
| 6302022 | 8092022 | 10-Q 6/30/2022 |
| 3312022 | 5032022 | 10-Q 3/31/2022 |
| 12312021 | 2282022 | 10-K 12/31/2021 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |