Columbia Sportswear (COLM)


Market Price (10/15/2026): $57.7 | Market Cap: $3.0 BilSector: Consumer Discretionary | Industry: Apparel, Accessories & Luxury Goods

Columbia Sportswear (COLM)


Market Price (10/15/2026): $57.7
Market Cap: $3.0 Bil
Sector: Consumer Discretionary
Industry: Apparel, Accessories & Luxury Goods

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.1%, Dividend Yield is 2.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.8%, FCF Yield is 11%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%

Low stock price volatility
Vol 12M is 36%

Megatrend and thematic drivers
Megatrends include Outdoor Lifestyle & Recreation, and E-commerce & Digital Retail. Themes include Outdoor Apparel & Footwear, Direct-to-Consumer Brands, Show more.

Weak multi-year price returns
2Y Excs Rtn is -60%, 3Y Excs Rtn is -94%

Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -1.5%

Key risks
COLM key risks include [1] intense competition from brands and its own wholesale customers' private-label offerings, Show more.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.1%, Dividend Yield is 2.1%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.8%, FCF Yield is 11%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%
2 Low stock price volatility
Vol 12M is 36%
3 Megatrend and thematic drivers
Megatrends include Outdoor Lifestyle & Recreation, and E-commerce & Digital Retail. Themes include Outdoor Apparel & Footwear, Direct-to-Consumer Brands, Show more.
4 Weak multi-year price returns
2Y Excs Rtn is -60%, 3Y Excs Rtn is -94%
5 Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -1.5%
6 Key risks
COLM key risks include [1] intense competition from brands and its own wholesale customers' private-label offerings, Show more.

COLM in ETFs

Weight = COLM's share of each fund

VTI0.00%
ITOT0.00%
IWB0.00%
IJH0.04%
VYM0.01%
VB0.01%
AVUV0.17%
FNDA0.15%
+15 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 10/1/2026

Columbia Sportswear (COLM) stock has lost about 5% since 6/30/2026 because of the following key factors:

1. Outlook for fiscal Q3 2026 net sales projects flat to slight decline. Despite reporting better-than-expected fiscal Q2 2026 net sales of $614.4 million (up 2% year-over-year) and diluted earnings per share (EPS) of $0.52 (beating consensus by $0.91), Columbia Sportswear's guidance for fiscal Q3 2026 indicated a potential slowdown. The company projected fiscal Q3 2026 net sales to be flat to down 1.5% year-over-year. This anticipated deceleration in sales growth for the upcoming quarter likely overshadowed the strong Q2 performance, contributing to investor caution.

2. Continued softness in the U.S. market. In fiscal Q2 2026, Columbia Sportswear highlighted strong international growth that partially offset "continued softness in the U.S." amidst "growing global macroeconomic headwinds." This persistent weakness in the domestic market, despite overall positive Q2 results and a significant $78 million IEEPA tariff refund contributing to a gross margin expansion of 920 basis points to 58.3%, remained a concern for investors regarding the company's core market performance.

Show more
Updated on 10/1/2026

Columbia Sportswear (COLM) stock has lost about 5% since 6/30/2026 because of the following key factors:

1. Outlook for fiscal Q3 2026 net sales projects flat to slight decline. Despite reporting better-than-expected fiscal Q2 2026 net sales of $614.4 million (up 2% year-over-year) and diluted earnings per share (EPS) of $0.52 (beating consensus by $0.91), Columbia Sportswear's guidance for fiscal Q3 2026 indicated a potential slowdown. The company projected fiscal Q3 2026 net sales to be flat to down 1.5% year-over-year. This anticipated deceleration in sales growth for the upcoming quarter likely overshadowed the strong Q2 performance, contributing to investor caution.

2. Continued softness in the U.S. market. In fiscal Q2 2026, Columbia Sportswear highlighted strong international growth that partially offset "continued softness in the U.S." amidst "growing global macroeconomic headwinds." This persistent weakness in the domestic market, despite overall positive Q2 results and a significant $78 million IEEPA tariff refund contributing to a gross margin expansion of 920 basis points to 58.3%, remained a concern for investors regarding the company's core market performance.

3. Macroeconomic headwinds and lingering tariff pressures. Management acknowledged "growing global macroeconomic headwinds" impacting the business. While a substantial tariff refund boosted fiscal Q2 2026 results, analyst commentary from the period noted "persisting US Tariff Pressures" that could erode profit margins, suggesting that broader trade concerns continue to influence the company's outlook and investor sentiment.

4. Mixed analyst sentiment and long-term EPS growth concerns. Although some analysts project a 20.39% EPS growth for the next year (from $3.58 to $4.31 per share), the consensus rating for COLM stock remained "Hold" from 4 to 8 analysts, with some forecasts indicating an average annual EPS decline of 0.7% over the next three years. This mixed to cautious outlook from the analyst community, partly due to perceived weak growth and cash flow, likely contributed to the stock's negative trend.

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Stock Movement Drivers

Fundamental Drivers

The -6.2% change in COLM stock from 6/30/2026 to 10/14/2026 was primarily driven by a -25.1% change in the company's P/E Multiple.
(LTM values as of)630202610142026Change
Stock Price ($)61.5157.70-6.2%
Change Contribution By: 
Total Revenues ($ Mil)3,3983,4070.3%
Net Income Margin (%)5.0%6.0%21.4%
P/E Multiple19.114.3-25.1%
Shares Outstanding (Mil)53512.8%
Cumulative Contribution-6.2%

LTM = Last Twelve Months as of date shown

Market Drivers

6/30/2026 to 10/14/2026
ReturnCorrelation
COLM-6.2% 
Market (SPY)3.1%5.6%
Sector (XLY)-4.9%32.4%

Fundamental Drivers

The 6.3% change in COLM stock from 3/31/2026 to 10/14/2026 was primarily driven by a 15.9% change in the company's Net Income Margin (%).
(LTM values as of)331202610142026Change
Stock Price ($)54.2757.706.3%
Change Contribution By: 
Total Revenues ($ Mil)3,3973,4070.3%
Net Income Margin (%)5.2%6.0%15.9%
P/E Multiple16.414.3-12.8%
Shares Outstanding (Mil)54514.9%
Cumulative Contribution6.3%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2026 to 10/14/2026
ReturnCorrelation
COLM6.3% 
Market (SPY)18.6%25.1%
Sector (XLY)2.5%41.0%

Fundamental Drivers

The 12.7% change in COLM stock from 9/30/2025 to 10/14/2026 was primarily driven by a 14.8% change in the company's P/E Multiple.
(LTM values as of)930202510142026Change
Stock Price ($)51.2157.7012.7%
Change Contribution By: 
Total Revenues ($ Mil)3,4123,407-0.1%
Net Income Margin (%)6.6%6.0%-8.2%
P/E Multiple12.514.314.8%
Shares Outstanding (Mil)55517.0%
Cumulative Contribution12.7%

LTM = Last Twelve Months as of date shown

Market Drivers

9/30/2025 to 10/14/2026
ReturnCorrelation
COLM12.7% 
Market (SPY)16.5%27.3%
Sector (XLY)-6.4%37.6%

Fundamental Drivers

The -17.9% change in COLM stock from 9/30/2023 to 10/14/2026 was primarily driven by a -26.1% change in the company's Net Income Margin (%).
(LTM values as of)930202310142026Change
Stock Price ($)70.2457.70-17.9%
Change Contribution By: 
Total Revenues ($ Mil)3,5663,407-4.5%
Net Income Margin (%)8.2%6.0%-26.1%
P/E Multiple14.814.3-3.4%
Shares Outstanding (Mil)625120.5%
Cumulative Contribution-17.9%

LTM = Last Twelve Months as of date shown

Market Drivers

9/30/2023 to 10/14/2026
ReturnCorrelation
COLM-17.9% 
Market (SPY)86.2%37.6%
Sector (XLY)41.7%44.6%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
COLM Return13%-9%-8%7%-33%5%-29%
Peers Return14%-30%12%6%-19%-33%-48%
S&P 500 Return27%-19%24%23%16%14%108%

Monthly Win Rates [3]
COLM Win Rate58%25%58%42%33%50% 
Peers Win Rate53%33%62%53%47%34% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
COLM Max Drawdown-19%-32%-27%-13%-46%-19% 
Peers Max Drawdown-25%-50%-35%-37%-53%-46% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: VFC, DECK, GOOS, LULU, NKE. See COLM Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 10/14/2026 (YTD)

How Low Can It Go

EventCOLMS&P 500
2023 SVB Regional Banking Crisis
  % Loss-18.9%-6.7%
  % Gain to Breakeven23.4%7.1%
  Time to Breakeven557 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-30.7%-24.5%
  % Gain to Breakeven44.3%32.4%
  Time to Breakeven128 days427 days
2020 COVID-19 Crash
  % Loss-37.4%-33.7%
  % Gain to Breakeven59.8%50.9%
  Time to Breakeven163 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-12.4%-19.2%
  % Gain to Breakeven14.2%23.8%
  Time to Breakeven43 days105 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-33.2%-12.2%
  % Gain to Breakeven49.8%13.9%
  Time to Breakeven680 days62 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-31.3%-17.9%
  % Gain to Breakeven45.5%21.8%
  Time to Breakeven595 days123 days

Compare to VFC, DECK, GOOS, LULU, NKE

In The Past

Columbia Sportswear's stock fell -1.5% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 1.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventCOLMS&P 500
2022 Inflation Shock & Fed Tightening
  % Loss-30.7%-24.5%
  % Gain to Breakeven44.3%32.4%
  Time to Breakeven128 days427 days
2020 COVID-19 Crash
  % Loss-37.4%-33.7%
  % Gain to Breakeven59.8%50.9%
  Time to Breakeven163 days140 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-33.2%-12.2%
  % Gain to Breakeven49.8%13.9%
  Time to Breakeven680 days62 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-31.3%-17.9%
  % Gain to Breakeven45.5%21.8%
  Time to Breakeven595 days123 days
2010 Eurozone Sovereign Debt Crisis / Flash Crash
  % Loss-25.3%-15.4%
  % Gain to Breakeven33.9%18.2%
  Time to Breakeven94 days125 days
2008-2009 Global Financial Crisis
  % Loss-43.3%-53.4%
  % Gain to Breakeven76.5%114.4%
  Time to Breakeven227 days1085 days

Compare to VFC, DECK, GOOS, LULU, NKE

In The Past

Columbia Sportswear's stock fell -1.5% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 1.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Columbia Sportswear (COLM)

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Columbia Sportswear Company (COLM) is a global designer, marketer, and distributor of outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment. Operating under well-known brands such as Columbia, Mountain Hardwear, SOREL, and prAna, the company provides gear for a wide array of activities including skiing, hiking, climbing, camping, hunting, fishing, trail running, water sports, yoga, golf, and adventure travel. Its operations span across the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada.

The company's product range is comprehensive, encompassing performance apparel, accessories, and specialized equipment designed for various outdoor and active pursuits. In terms of footwear, Columbia Sportswear offers lightweight hiking boots, trail running shoes, rugged cold weather boots for snowy conditions, water-specific sandals and shoes, as well as function-first fashion and casual footwear for everyday use.

Columbia Sportswear reaches its diverse customer base through a multi-channel distribution network. This includes its extensive network of company-owned branded and outlet retail stores, brand-specific e-commerce websites, and concession-based arrangements. Additionally, its products are sold through independently operated specialty outdoor and sporting goods stores, major sporting goods chains, department stores, internet retailers, and a network of international distributors.

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AI Analysis | Feedback

COLM is like a smaller, outdoor-focused VF Corporation (which owns The North Face and Timberland).

COLM is like Nike or Adidas, but for outdoor adventure and everyday lifestyle apparel and footwear.

AI Analysis | Feedback

  • Apparel: Columbia Sportswear designs and distributes a wide range of outdoor, active, and everyday lifestyle clothing for various activities.
  • Footwear: The company offers diverse footwear products including hiking boots, trail running shoes, cold weather boots, water shoes, and casual shoes.
  • Accessories: Columbia Sportswear provides various accessories that complement its apparel and footwear lines.
  • Equipment: The company also offers equipment designed for outdoor and active pursuits.

AI Analysis | Feedback

Columbia Sportswear Company (COLM) sells its products through a mixed distribution model, including a significant direct-to-consumer presence via its own retail stores and e-commerce sites. Given the operation of approximately 455 retail stores and brand-specific e-commerce, it is reasonable to categorize their major customers as individuals.

The company serves the following categories of individual customers:

  1. Outdoor & Adventure Enthusiasts: This category includes individuals who participate in a wide range of outdoor activities such as skiing, snowboarding, hiking, climbing, mountaineering, camping, hunting, fishing, trail running, water sports, and adventure travel. These customers seek high-performance, durable, and protective apparel, footwear, and equipment for challenging and diverse environments.
  2. Active & Sport-Specific Consumers: This segment comprises customers engaged in specific athletic pursuits like yoga and golf. They look for comfortable, functional, and specialized gear designed to enhance their performance and experience in these activities.
  3. Everyday Lifestyle & Casual Wear Users: These are consumers who purchase Columbia Sportswear products for general daily use and casual settings. They prioritize comfort, functionality, and a fashion-forward aesthetic for their everyday apparel and footwear, aligning with the company's "everyday lifestyle" offerings.

AI Analysis | Feedback

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AI Analysis | Feedback

Timothy P. Boyle, Chairman and Chief Executive Officer

Timothy P. Boyle has served as chief executive officer of Columbia Sportswear Company since 1988 and was appointed Chairman of the Board in 2020. His career with Columbia Sportswear began in 1971 when he joined his mother, Gert Boyle, to help run the family-owned business after his father's sudden death. Under his leadership, the company transformed from a small, struggling regional business into a multi-billion dollar global enterprise. He has spent his entire business career growing Columbia Sportswear. He previously served on the board of directors of Northwest Natural Holding Company and Craft Brew Alliance, Inc.

Jim A. Swanson, Executive Vice President and Chief Financial Officer

Jim A. Swanson was appointed Executive Vice President and Chief Financial Officer in November 2020, having joined Columbia Sportswear in 2003. Prior to his current role, he held various finance positions of increasing responsibility, including Senior Vice President and Chief Financial Officer, Vice President of Finance, Director of Strategic and Financial Planning, Finance Manager, and Global Senior Financial Analyst. Before joining Columbia Sportswear, Mr. Swanson served in financial planning and analysis, tax, and accounting roles at Freightliner Corporation, Tality Corporation (a wholly-owned subsidiary of Cadence Design Systems), and as a senior tax and business advisory associate at Arthur Andersen.

Peter J. Bragdon, President

Peter J. Bragdon was appointed President of Columbia Sportswear Company in November 2025. He joined the company in 1999 as Senior Counsel and Director of Intellectual Property and has held various leadership positions, including Executive Vice President, Chief Administrative Officer, General Counsel, and Secretary. In his role as President, he oversees all of the company's international businesses, as well as the Mountain Hardwear, prAna, and SOREL brands. From January 2003 through June 2004, Mr. Bragdon served as Chief of Staff in the Oregon Governor's office.

Joseph P. Boyle, President, Columbia Brand

Joseph P. Boyle was appointed President, Columbia Brand in November 2025. He is a fourth-generation member of the founding Boyle family and the son of Chairman and CEO Timothy P. Boyle. Mr. Boyle joined Columbia Sportswear in 2005 and has served in a variety of leadership capacities, including brand management, sales, planning, merchandising, and design. Before joining Columbia, he worked in a business development role for Robert Trent Jones II Golf Course Architects from 2003 to 2005.

Lisa A. Kulok, Chief Operating Officer

Lisa A. Kulok was appointed Chief Operating Officer in January 2026. Prior to this, she served as Executive Vice President, Chief Supply Chain Officer, a role she assumed in November 2020. Ms. Kulok joined Columbia Sportswear in 2008 as Senior Director of Global Planning. From 1987 to 2007, she held various leadership positions at NIKE, Inc., including USA Apparel Marketplace Planning Director and Director of Regional Planning.

AI Analysis | Feedback

The key risks to Columbia Sportswear (COLM) primarily revolve around intense market competition, significant supply chain vulnerabilities, and the inherent seasonality of its business coupled with macroeconomic pressures.

1. Intense Competition and Evolving Consumer Preferences

Columbia Sportswear operates within a highly dynamic and competitive outdoor and active lifestyle apparel and footwear market. The company faces stiff competition from industry giants such as Nike, Adidas, Lululemon Athletica, Under Armour, and VF Corporation (which includes brands like The North Face and Timberland), as well as specialized niche brands. The industry is characterized by constantly evolving consumer tastes, with a growing demand for sustainable products and a shift towards direct-to-consumer sales, which necessitates continuous investment in brand building, product development, and marketing. Columbia Sportswear's efforts to attract younger consumers and refresh its brand image indicate the critical need to adapt to these changing preferences to maintain market share and profitability. Some of its brands, like Sorel, prAna, and Mountain Hardwear, have experienced sales declines in this competitive environment.

2. Supply Chain Vulnerabilities

Columbia Sportswear's global supply chain is exposed to multiple risks, including the impacts of climate change and geopolitical factors like tariffs. Climate change, with its potential for intensifying natural disasters and higher average temperatures, poses a risk to manufacturing productivity, which could lead to reductions in production and profitability. The company's reliance on manufacturing in various countries, notably Vietnam and China, makes it susceptible to political risks, import limitations, fluctuations in raw material costs, labor availability, and transportation expenses. Tariffs, particularly in the U.S., have significantly increased input costs, impacted gross margins, and led to cautious inventory ordering from retailers. Furthermore, the concentration of footwear production among a limited number of manufacturers enhances the bargaining power of these suppliers. There are also ongoing challenges related to identifying and addressing risks of forced labor and child labor within its supply chain.

3. Seasonality of Business and Macroeconomic Headwinds

A substantial portion of Columbia Sportswear's sales is concentrated in the third and fourth quarters, making its business inherently seasonal and vulnerable to unpredictable weather conditions and shifts in consumer shopping patterns. Beyond seasonality, the company is highly dependent on consumer discretionary spending, which can be negatively impacted by volatile economic conditions such as inflation, rising interest rates, and fears of recession. These macroeconomic headwinds have contributed to subdued consumer demand and cautious retailer behavior, particularly in the U.S. market, leading to challenges and even sales declines in certain periods.

AI Analysis | Feedback

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AI Analysis | Feedback

Columbia Sportswear Company operates in several significant addressable markets related to outdoor, active, and everyday lifestyle apparel, footwear, accessories, and equipment.

Addressable Markets:

  • Global Outdoor Apparel Market: The global outdoor apparel market was valued at approximately USD 16.57 billion in 2024 and is projected to reach USD 26.6 billion by 2033, growing at a CAGR of 5.4% from 2026 to 2033. Another source estimated the global outdoor apparel market size at USD 18.66 billion in 2025, projected to grow to USD 30.46 billion by 2034. North America held the largest share of the outdoor apparel market in 2021.
  • U.S. Outdoor Apparel Market: The U.S. outdoor apparel market is poised for sustainable growth.
  • Global Activewear Market: The global activewear market was estimated at USD 404 billion in 2024. It is projected to grow from USD 430.3 billion in 2025 to USD 786.6 billion by 2034, at a CAGR of 6.9%. Another report valued the global activewear market at USD 434.7 billion in 2025, with a projection to reach USD 675.5 billion by 2034, exhibiting a CAGR of 5.02%.
  • U.S. Activewear Market: The U.S. activewear market was valued at approximately USD 135.1 billion in 2024 and is anticipated to register a CAGR of 6.8% between 2025 and 2034. In 2024, the U.S. activewear market generated a revenue of USD 128.51 billion and is expected to reach USD 198.58 billion by 2030, growing at a CAGR of 7.6% from 2025 to 2030. The U.S. accounted for 31.6% of the global activewear market in 2024.
  • Global Outdoor Footwear Market: The global outdoor shoes market is estimated to be valued at approximately USD 30 billion annually. Another report indicates the global outdoor footwear market size was USD 18.67 billion in 2025, with a projected CAGR of 6.8% from 2025 to 2033. The global outdoor shoes market size was recorded at USD 15.47 billion by the end of 2025, projected to reach USD 23.29 billion by 2033.
  • U.S. Outdoor Footwear Market: Retail sales revenue for outdoor footwear in the U.S. totaled USD 5.15 billion in 2025.
  • Global Sports Equipment Market: The global sports equipment market size was valued at USD 388.22 billion in 2024. It is projected to reach USD 695.93 billion by 2033, growing at a CAGR of 6.7% from 2025 to 2033. Another source states the global sports equipment market size was valued at USD 448.18 billion in 2025 and is projected to reach USD 978.24 billion by 2034, exhibiting a CAGR of 9.06%.
  • U.S. Sports Equipment Market: The U.S. sports equipment market generated a revenue of USD 107.93 billion in 2025 and is expected to reach USD 208.34 billion by 2033, growing at a CAGR of 8.9% from 2026 to 2033. The U.S. accounted for 26.3% of the global sports equipment market in 2025.

AI Analysis | Feedback

Columbia Sportswear (COLM) is strategically focused on several key drivers to fuel its revenue growth over the next 2-3 years, primarily under its "ACCELERATE" growth strategy. Here are the expected drivers of future revenue growth: * International Market Expansion: Columbia Sportswear is prioritizing significant growth in international markets, particularly the Latin America, Asia Pacific (LAAP) and Europe, Middle East, and Africa (EMEA) regions. These regions have demonstrated robust growth, with LAAP seeing double-digit percentage growth and EMEA experiencing high-single-digit constant currency growth in Q1 2025. This international momentum is expected to continue to offset headwinds in the U.S. market. * Product Innovation and Elevation: The company plans to drive revenue through the creation of new and differentiated products, including expanding its premium Titanium product line and introducing new collections such as the Amaze Puff insulated jacket and Rock Pant for Fall 2025. Enhancements to the Omni-MAX footwear collection are also planned, all aimed at offering functional and innovative gear. * Direct-to-Consumer (DTC) and Omni-channel Enhancement: Columbia Sportswear is investing in a digitally-led, omni-channel global distribution network. This involves optimizing its e-commerce platform, Columbia.com, for a seamless online shopping experience, and strategically opening a limited number of branded stores in high-traffic North American malls to showcase its brand identity and enhance consumer experiences. * Targeting a Younger, More Active Consumer Base and Brand Revitalization: The "ACCELERATE" strategy is designed to elevate the Columbia brand and attract a younger, more active demographic. This includes refining the company's segmentation framework to better identify growth opportunities within this target group, supported by a refreshed creative strategy and increased marketing investments (to 6.5% of sales in 2025, up from 5.9% in 2024). * Strategic Partnerships and Enhanced Marketplace Presence: Columbia is committed to collaborating with its strategic retail partners to enhance in-store presentations and reinforce brand messaging. This focus on elevating the physical retail experience alongside digital efforts is part of the broader strategy to amplify marketplace excellence and attract new customers.

AI Analysis | Feedback

Share Repurchases

  • In the 12 months ended December 31, 2025, Columbia Sportswear repurchased common stock for a total of $201.1 million.
  • As of December 31, 2025, $426.5 million remained available under its stock repurchase authorization.
  • In 2024, the company repurchased common stock for an aggregate of $317.8 million, with $627.6 million remaining available under authorization at year-end.

Share Issuance

  • Columbia Sportswear's shares outstanding decreased from 65.22 million in 2021 to 53.68 million in 2025, indicating net share repurchases rather than issuances over this period.

Outbound Investments

  • Columbia Sportswear has not completed any acquisitions over the last five years (2020–2025).

Capital Expenditures

  • Capital expenditures totaled $66.2 million for the 12 months ended December 31, 2025, increasing from $59.8 million in 2024 and $54.6 million in 2023.
  • For 2026, capital expenditures are planned to be in the range of $65 million to $75 million, which is roughly in-line with the run rate of the past several years.
  • The primary focus for capital expenditures includes significant investments in commerce platforms to improve global retail platforms and information technology systems, supporting the growth of the Direct-to-Consumer (DTC) segment.

Better Bets vs. Columbia Sportswear (COLM)

Peer Outperformance in Apparel, Accessories & Luxury Goods

COLM has outperformed 54% of its 28 Apparel, Accessories & Luxury Goods peers over 5Y. Apparel, Accessories & Luxury Goods ranks 20th of 23 industries in Consumer Discretionary by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Apparel, Accessories & Luxury Goods constituents that COLM has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
68%
of 28 industry peers · 14.9% return
3Y
39%
of 28 industry peers · -16.1% return
5Y
54%
of 28 industry peers · -35.1% return
No Apparel, Accessories & Luxury Goods peer with a comparable growth profile has beaten COLM by more than 20pp over 5Y.
Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Apparel, Accessories & Luxury Goods is COLM's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Education Services 14 -17.3%83.1%86.7% CVSA 263% · PRDO 237% · LRN 146%
Homebuilding 18 -4.7%32.5%46.0% GRBK 183% · PHM 145% · TOL 140%
Specialty Stores 7 9.7%37.8%17.7% ASO 40% · DKS 29% · FIVE 18%
Hotels, Resorts & Cruise Lines 21 9.7%36.6%13.7% RCL 236% · MAR 151% · LIND 142%
Home Furnishings 3 -4.3%47.1%1.4% SGI 50% · MHK -34%
Home Improvement Retail 5 -20.3%2.4%-2.0% HD -1% · LOW -2% · FND -62%
Footwear 9 69.5%49.8%-11.3% DECK 45% · SHOO 19% · CROX -11%
Automotive Retail 18 -15.4%3.5%-11.4% MUSA 229% · PAG 119% · ORLY 111%
Specialized Consumer Services 10 -12.0%15.0%-14.3% HRB 110% · FTDR 86% · SCI 38%
Distributors 4 -8.8%-26.5%-15.4% ARMK 116% · GPC 22% · LKQ -52%
Restaurants 36 -8.9%-8.2%-18.5% EAT 321% · CAKE 188% · TXRH 100%
Apparel Retail 26 0.5%17.4%-39.9% ANF 303% · TJX 140% · ROST 124%
Leisure Facilities 12 6.5%-8.0%-40.7% OSW 130% · LTH 128% · PLNT -40%
Household Appliances 18 3.3%1.7%-40.7%
Computer & Electronics Retail 3 15.4%46.5%-40.8% BBY 0% · GME -41%
Leisure Products 14 -17.8%-16.9%-44.8% GOLF 84% · HAS 33% · MAT -12%
Automotive Parts & Equipment 39 -7.6%-20.0%-46.5% MOD 1343% · GTX 258% · BWA 57%
Broadline Retail 14 -5.4%25.5%-48.5% EBAY 70% · AMZN 57% · OLLI 39%
Casinos & Gaming 20 -7.9%-23.6%-49.4% MCRI 95% · RRR 15% · BYD 10%
Apparel, Accessories & Luxury Goods ← 29 2.1%18.9%-49.5% RL 254% · TPR 241% · KTB 67%
Consumer Electronics 11 -22.5%-25.3%-76.5% GRMN 98% · SONO -44%
Other Specialty Retail 17 -31.9%-37.6%-78.3% ULTA 46% · TSCO -5% · BBWI -68%
Automobile Manufacturers 8 -73.1%-54.8%-79.0% GM 52% · TSLA 39% · F 6%
Median of constituents with a full price history over each window. Top names are limited to companies above $2B market cap.

Latest Trefis Analyses

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

COLMVFCDECKGOOSLULUNKEMedian
NameColumbia.VF Deckers .Canada G.Lululemo.Nike  
Mkt Price57.7016.4782.997.9193.2135.0846.39
Mkt Cap3.06.511.50.810.552.08.5
Rev LTM3,4079,5145,5271,53911,09445,8917,521
Op Inc LTM2866111,2531441,9793,758932
FCF LTM3215811,118901,3542,105849
FCF 3Y Avg4184899791811,4074,108734
CFO LTM3837541,1941441,9822,781974
CFO 3Y Avg4796421,0612222,0794,732851

Growth & Margins

COLMVFCDECKGOOSLULUNKEMedian
NameColumbia.VF Deckers .Canada G.Lululemo.Nike  
Rev Chg LTM-0.1%0.2%7.9%12.5%1.7%-1.2%1.0%
Rev Chg 3Y Avg-1.5%-4.4%14.5%7.8%8.0%-3.7%3.2%
Rev Chg Q1.5%-5.2%5.7%10.3%-4.3%-4.3%-1.4%
QoQ Delta Rev Chg LTM0.3%-1.0%1.0%0.7%-1.0%-1.1%-0.3%
Op Inc Chg LTM4.8%42.2%3.4%40.5%-20.7%9.9%7.4%
Op Inc Chg 3Y Avg-9.5%10.1%24.7%6.2%1.8%-10.2%4.0%
Op Mgn LTM8.4%6.4%22.7%9.3%17.8%8.2%8.9%
Op Mgn 3Y Avg8.4%4.6%22.9%8.8%21.2%9.1%9.0%
QoQ Delta Op Mgn LTM1.6%0.1%-0.4%3.5%-0.5%0.0%0.1%
CFO/Rev LTM11.2%7.9%21.6%9.4%17.9%6.1%10.3%
CFO/Rev 3Y Avg14.1%6.7%21.2%16.0%19.6%9.8%15.0%
FCF/Rev LTM9.4%6.1%20.2%5.9%12.2%4.6%7.8%
FCF/Rev 3Y Avg12.3%5.1%19.5%13.1%13.3%8.5%12.7%

Valuation

COLMVFCDECKGOOSLULUNKEMedian
NameColumbia.VF Deckers .Canada G.Lululemo.Nike  
Mkt Cap3.06.511.50.810.552.08.5
P/S0.90.72.10.50.91.10.9
P/Op Inc10.310.69.25.45.313.89.7
P/EBIT10.312.68.75.65.313.89.5
P/E14.323.611.313.57.416.813.9
P/CFO7.78.69.65.35.318.78.1
Total Yield9.1%6.4%8.9%7.4%13.3%10.5%9.0%
Dividend Yield2.1%2.2%0.0%0.0%0.0%4.6%1.1%
FCF Yield 3Y Avg11.2%8.7%6.7%16.4%6.4%4.1%7.7%
D/E0.20.80.01.10.20.20.2
Net D/E-0.10.7-0.10.80.10.10.1

Returns

COLMVFCDECKGOOSLULUNKEMedian
NameColumbia.VF Deckers .Canada G.Lululemo.Nike  
1M Rtn0.1%26.0%3.0%1.1%-7.1%-5.3%0.6%
3M Rtn-8.3%-3.8%-22.1%-18.2%-20.6%-17.1%-17.6%
6M Rtn0.6%-15.1%-23.8%-31.2%-42.7%-21.3%-22.5%
12M Rtn14.6%16.3%-16.4%-41.4%-44.9%-46.4%-28.9%
3Y Rtn-15.2%13.9%1.1%-38.8%-75.3%-62.4%-27.0%
1M Excs Rtn-0.8%26.7%4.1%3.8%-8.1%-6.0%1.5%
3M Excs Rtn-13.5%-8.7%-27.5%-24.0%-25.1%-24.1%-24.0%
6M Excs Rtn-10.6%-26.3%-35.0%-42.4%-53.8%-32.4%-33.7%
12M Excs Rtn-1.1%2.6%-32.9%-56.8%-62.3%-63.4%-44.9%
3Y Excs Rtn-93.8%-67.5%-80.6%-123.7%-154.3%-140.7%-108.8%

Comparison Analyses

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Apparel, Accessories and Equipment2,7122,6872,6772,6612,389
Footwear685681811803737
Total3,3973,3693,4873,4643,126


Price Behavior

Price Behavior
Market Price$57.70 
Market Cap ($ Bil)3.0 
First Trading Date03/27/1998 
Distance from 52W High-14.5% 
   50 Days200 Days
DMA Price$57.42$59.00
DMA Trenddownindeterminate
Distance from DMA0.5%-2.2%
 3M1YR
Volatility26.7%35.9%
Downside Capture120.7581.19
Upside Capture27.7980.69
Correlation (S&P 500)10.6%25.1%
COLM Betas & Captures as of 9/30/2026

 1M2M3M6M1Y3Y
Beta0.600.140.190.690.790.83
Up Beta-0.57-0.88-0.940.430.690.97
Down Beta1.540.871.060.880.980.79
Up Capture61%25%17%61%68%32%
Bmk +ve Days6162766132424
Stock +ve Days10172856113372
Down Capture70%62%65%85%81%97%
Bmk -ve Days16263760120328
Stock -ve Days12253668137375

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with COLM
COLM16.3%35.9%0.47-
Sector ETF (XLY)-4.1%19.1%-0.3535.3%
Equity (SPY)17.1%12.7%0.9623.9%
Gold (GLD)-0.6%29.4%-0.029.6%
Commodities (DBC)49.3%20.7%1.82-19.3%
Real Estate (VNQ)5.7%13.7%0.1538.6%
Bitcoin (BTCUSD)-27.9%43.7%-0.6311.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with COLM
COLM-8.1%32.2%-0.22-
Sector ETF (XLY)5.1%24.1%0.1754.5%
Equity (SPY)13.6%17.1%0.6051.6%
Gold (GLD)17.9%18.9%0.764.9%
Commodities (DBC)10.0%19.5%0.395.3%
Real Estate (VNQ)1.2%18.8%-0.0548.0%
Bitcoin (BTCUSD)8.5%51.8%0.3422.5%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with COLM
COLM1.4%32.8%0.12-
Sector ETF (XLY)12.0%22.2%0.4956.0%
Equity (SPY)15.4%17.9%0.7353.5%
Gold (GLD)12.0%16.4%0.601.6%
Commodities (DBC)8.2%18.1%0.3714.5%
Real Estate (VNQ)4.8%20.7%0.1949.4%
Bitcoin (BTCUSD)63.5%66.2%1.0314.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date9302026
Short Interest: Shares Quantity4.4 Mil
Short Interest: % Change Since 91520260.3%
Average Daily Volume0.7 Mil
Days-to-Cover Short Interest6.3 days
Basic Shares Quantity51.2 Mil
Short % of Basic Shares8.5%

Earnings Returns History

Updated 9/1/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/30/2026-5.4%-8.8%-7.2%
4/30/20262.3%3.9%8.9%
2/3/202614.4%8.7%4.6%
10/30/2025-3.6%-1.4%6.7%
7/31/2025-12.9%-9.9%-1.0%
5/1/2025-4.2%8.0%-1.1%
2/4/2025-5.7%-8.8%-2.4%
10/30/20245.6%9.9%14.9%
...
SUMMARY STATS   
# Positive101211
# Negative141213
Median Positive3.5%5.9%7.5%
Median Negative-4.1%-7.1%-7.0%
Max Positive15.1%9.9%17.9%
Max Negative-22.5%-16.9%-14.9%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/30/2026-5.4%-8.8%-7.2%
4/30/20262.3%3.9%8.9%
2/3/202614.4%8.7%4.6%
10/30/2025-3.6%-1.4%6.7%
7/31/2025-12.9%-9.9%-1.0%
5/1/2025-4.2%8.0%-1.1%
2/4/2025-5.7%-8.8%-2.4%
10/30/20245.6%9.9%14.9%
7/25/2024-1.1%2.4%8.9%
4/25/20241.3%3.2%6.7%
2/1/2024-0.9%-4.9%-2.6%
10/26/20231.4%7.8%7.5%
8/1/2023-3.9%-1.4%-4.5%
4/27/2023-4.6%-7.9%-14.4%
2/2/2023-2.7%-6.3%-7.9%
10/27/20224.7%0.4%17.9%
7/27/2022-1.4%-0.7%2.1%
4/28/2022-6.9%-9.6%-12.1%
2/3/20225.0%9.9%-7.0%
10/28/20211.6%0.8%-2.1%
8/2/20210.6%1.2%0.8%
4/29/2021-3.9%-5.2%-9.2%
2/4/202115.1%9.3%10.6%
10/29/2020-22.5%-16.9%-14.9%
SUMMARY STATS   
# Positive101211
# Negative141213
Median Positive3.5%5.9%7.5%
Median Negative-4.1%-7.1%-7.0%
Max Positive15.1%9.9%17.9%
Max Negative-22.5%-16.9%-14.9%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202608/06/202610-Q
03/31/202605/07/202610-Q
12/31/202502/25/202610-K
09/30/202511/06/202510-Q
06/30/202508/07/202510-Q
03/31/202505/08/202510-Q
12/31/202402/27/202510-K
09/30/202411/07/202410-Q
06/30/202408/01/202410-Q
03/31/202405/02/202410-Q
12/31/202302/26/202410-K
09/30/202311/02/202310-Q
06/30/202308/08/202310-Q
03/31/202305/04/202310-Q
12/31/202202/23/202310-K
09/30/202211/03/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202608/06/202610-Q
03/31/202605/07/202610-Q
12/31/202502/25/202610-K
09/30/202511/06/202510-Q
06/30/202508/07/202510-Q
03/31/202505/08/202510-Q
12/31/202402/27/202510-K
09/30/202411/07/202410-Q
06/30/202408/01/202410-Q
03/31/202405/02/202410-Q
12/31/202302/26/202410-K
09/30/202311/02/202310-Q
06/30/202308/08/202310-Q
03/31/202305/04/202310-Q
12/31/202202/23/202310-K
09/30/202211/03/202210-Q
06/30/202208/04/202210-Q
03/31/202205/05/202210-Q
12/31/202102/24/202210-K
09/30/202111/04/202110-Q
06/30/202108/05/202110-Q
03/31/202105/06/202110-Q
12/31/202002/25/202110-K
09/30/202011/05/202010-Q
06/30/202008/06/202010-Q
03/31/202005/07/202010-Q
12/31/201902/27/202010-K
09/30/201911/07/201910-Q

Recent Forward Guidance

Updated 10/4/2026

Latest: Q2 2026 Earnings Reported 7/30/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q3 2026 RevenueReported929.00 Mil936.00 Mil943.00 Mil   
Q3 2026 Operating MarginReported8.1%8.8%9.5%   
Q3 2026 EPSReported1.151.251.35   
2026 Operating Cash FlowReported290.00 Mil300.00 Mil310.00 Mil-4.8% LoweredGuidance: 315.00 Mil for 2026
2026 RevenueReported3.43 Bil3.46 Bil3.50 Bil0 AffirmedGuidance: 3.46 Bil for 2026
2026 Revenue GrowthReported1.0%2.0%3.0% 0AffirmedGuidance: 2.0% for 2026
2026 Gross MarginReported52.1%52.2%52.3% 1.8%RaisedGuidance: 50.4% for 2026
2026 Operating IncomeReported290.00 Mil307.50 Mil325.00 Mil25.0% RaisedGuidance: 246.00 Mil for 2026
2026 Operating MarginReported8.5%8.9%9.3% 1.8%RaisedGuidance: 7.1% for 2026
2026 EPSReported4.454.684.923.8% RaisedGuidance: 3.78 for 2026
2026 Capital ExpendituresReported65.00 Mil70.00 Mil75.00 Mil0 AffirmedGuidance: 70.00 Mil for 2026


Prior: Q1 2026 Earnings Reported 4/30/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Operating Cash FlowReported300.00 Mil315.00 Mil330.00 Mil0 AffirmedGuidance: 315.00 Mil for 2026
2026 Net SalesReported3.43 Bil3.46 Bil3.50 Bil0 AffirmedGuidance: 3.46 Bil for 2026
2026 Net Sales GrowthReported1.0%2.0%3.0% 0AffirmedGuidance: 2.0% for 2026
2026 Gross MarginReported50.3%50.4%50.5%   
2026 Operating IncomeReported230.00 Mil246.00 Mil262.00 Mil8.4% RaisedGuidance: 227.00 Mil for 2026
2026 Operating MarginReported6.7%7.1%7.5% 0.6%RaisedGuidance: 6.55% for 2026
2026 Diluted EPSReported3.553.78410.2% RaisedGuidance: 3.43 for 2026
2026 Capital ExpendituresReported65.00 Mil70.00 Mil75.00 Mil0 AffirmedGuidance: 70.00 Mil for 2026
Q2 2026 Operating LossReported-0.06-0.05-0.05   
Q2 2026 Diluted Loss Per ShareReported-0.46-0.42-0.37   
Q2 2026 Net SalesReported600.00 Mil605.00 Mil610.00 Mil   

Q4 2025 Earnings Reported 2/3/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Operating Cash FlowReported300.00 Mil315.00 Mil330.00 Mil   
2026 Net SalesReported3.43 Bil3.46 Bil3.50 Bil3.4% Higher NewActual: 3.35 Bil for 2025
2026 Net Sales GrowthReported1.0%2.0%3.0%   
2026 Operating IncomeReported211.00 Mil227.00 Mil243.00 Mil30.5% Higher NewActual: 174.00 Mil for 2025
2026 Operating MarginReported6.2%6.55%6.9%   
2026 Diluted EPSReported3.23.433.6526.9% Higher NewActual: 2.7 for 2025
2026 Capital ExpendituresReported65.00 Mil70.00 Mil75.00 Mil   
Q1 2026 Net SalesReported747.00 Mil753.00 Mil759.00 Mil-26.5% Lower NewGuidance: 1.02 Bil for Q4 2025
Q1 2026 Operating MarginReported2.1%2.5%2.9% -5.6%Lower NewGuidance: 8.15% for Q4 2025
Q1 2026 Diluted EPSReported0.290.330.37-72.3% Lower NewGuidance: 1.19 for Q4 2025

Q3 2025 Earnings Reported 10/30/2025

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q4 2025 RevenueReported1.01 Bil1.02 Bil1.04 Bil12.2% Higher NewGuidance: 913.00 Mil for Q3 2025
Q4 2025 Operating MarginReported7.2%8.15%9.1% -0.2%Lower NewGuidance: 8.3% for Q3 2025
Q4 2025 EPSReported1.041.191.348.2% Higher NewGuidance: 1.1 for Q3 2025
2025 RevenueReported3.33 Bil3.35 Bil3.37 Bil-0.4% LoweredGuidance: 3.37 Bil for 2025
2025 Operating IncomeReported163.00 Mil174.00 Mil185.00 Mil   
2025 EPSReported2.552.72.85   

Insider Activity

Updated 9/3/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Babson, Stephen E DirectSell601202667.954,150281,9928,994,949Form
2Nelson, Ronald E DirectSell529202667.784,080276,5221,544,524Form
3Swanson, Jim AEVP & CFODirectSell528202668.002,000136,0001,147,636Form
4Swanson, Jim AEVP & CFODirectSell528202665.502,000131,0001,105,444Form
5Simmons, Sabrina DirectSell505202661.241,32981,388505,842Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Babson, Stephen E DirectSell601202667.954,150281,9928,994,949Form
2Nelson, Ronald E DirectSell529202667.784,080276,5221,544,524Form
3Swanson, Jim AEVP & CFODirectSell528202668.002,000136,0001,147,636Form
4Swanson, Jim AEVP & CFODirectSell528202665.502,000131,0001,105,444Form
5Simmons, Sabrina DirectSell505202661.241,32981,388505,842Form
6Kulok, LisaEVP Chief Supply Chain OfficerDirectSell1201202554.625,262287,410315,267Form
7Bragdon, Peter JPresidentDirectBuy1114202554.4030016,3201,426,531Form
Core Cache Last Updated: 10/14/2026