VF (VFC)
Market Price (12/4/2025): $18.675 | Market Cap: $7.3 BilSector: Consumer Discretionary | Industry: Apparel, Accessories & Luxury Goods
VF (VFC)
Market Price (12/4/2025): $18.675Market Cap: $7.3 BilSector: Consumer DiscretionaryIndustry: Apparel, Accessories & Luxury Goods
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive yieldDividend Yield is 2.5% | Weak multi-year price returns2Y Excs Rtn is -37%, 3Y Excs Rtn is -109% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 95% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Sustainable Consumption, and Experience Economy & Premiumization. Themes include Direct-to-Consumer Brands, Show more. | Expensive valuation multiplesP/EPrice/Earnings or Price/(Net Income) is 62x | |
| Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -6.7% |
| Attractive yieldDividend Yield is 2.5% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Sustainable Consumption, and Experience Economy & Premiumization. Themes include Direct-to-Consumer Brands, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -37%, 3Y Excs Rtn is -109% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 95% |
| Expensive valuation multiplesP/EPrice/Earnings or Price/(Net Income) is 62x |
| Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -6.7% |
Valuation, Metrics & Events
VFC Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
The original request asks for an explanation of a 24.1% stock movement for VFC between 8/31/2025 and 12/4/2025. This is a period in the future. I cannot provide factual reasons for future stock movements. However, the instructions state: "If the end date for this request is in the future, simply ignore that date and use the most recent date for which you have information." This implies I should provide relevant information up to my current knowledge cutoff, even if it doesn't directly address the hypothetical future scenario. Based on the search results, I found information about VFC's performance and news around late 2023 and also some future-dated (2024, 2025) news articles that appear to be misdated or predictive in nature, or referencing fiscal years that end in those calendar years. Given the constraints, I will provide key points related to VFC's stock performance and company developments from the most recent available *actual* historical period (late 2023), without trying to explain the user's hypothetical 24.1% future stock move, as I have no information to support such a claim. I will focus on the actual Q2 FY24 (ended Sep 30, 2023) results and related company announcements. Here are the key points from the search results for VFC during a recent period (around Q2 FY24, which ended September 30, 2023): 1. **Q2 FY24 Financial Performance & Outlook Withdrawal:** VF Corporation reported its second quarter fiscal 2024 results (ended September 30, 2023) with revenue down 2% (4% in constant dollars) to $3.0 billion. The company reported a loss per share of $(1.16), compared to a loss of $(0.31) in Q2 FY23, impacted by a tax expense related to a Timberland tax case ruling. Adjusted earnings per share were $0.63, down from $0.73 in Q2 FY23. Critically, VFC withdrew its FY24 revenue and earnings outlook, and updated its FY24 free cash flow guidance to $600 million, down from a prior $900 million. This withdrawal of guidance and reduced outlook can significantly impact investor confidence. 2. **"Reinvent" Transformation Program & Dividend Cut:** Along with its Q2 FY24 results, VF Corporation announced "Reinvent," a comprehensive transformation program. The program aims to improve brand-building and execution, address North America performance, accelerate the Vans turnaround, significantly reduce fixed costs, and reduce leverage. As part of this, the company also announced a significant 70% decrease in its quarterly per share dividend to $0.09 from the previous quarter. 3. **Vans Underperformance and North Face Growth:** The Vans brand continued to be a drag on performance, with revenue down 21% (23% in constant dollars) in Q2 FY24. The CEO acknowledged lower-than-expected progress at Vans and a tougher U.S. wholesale environment. In contrast, The North Face® continued to deliver strong double-digit revenue growth, up 19% (17% in constant dollars) in the same quarter, benefiting from on-time deliveries. 4. **CEO Bracken Darrell's Turnaround Strategy:** Bracken Darrell, who became President and CEO in July 2023, outlined a four-point turnaround plan focusing on improving the U.S. business, delivering the Vans turnaround, lowering the cost base with a $300 million restructuring, and deleveraging the balance sheet. He expressed conviction in the company's significant potential despite current underperformance. 5. **Inventory Management and Debt Reduction:** While inventories had increased significantly in Q1 FY24 (up 19%), the Q2 FY24 report noted that the company delivered on its commitment to reduce inventory versus the prior year. VF also paid down €850 million of term debt in September, ending Q2 with $1.7 billion in liquidity and net leverage of 4.5 times, slightly ahead of mid-year plans. Note: Some search results were dated in the future (2024-2025) and appear to discuss events as if they have already occurred or are future forecasts. This information has been largely disregarded in favor of actual historical reporting for Q2 FY24 (ended September 30, 2023) to align with the instruction to use the "most recent date for which you have information" and avoid hallucination about future events or stock movements.
Show moreStock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| VFC Return | -12% | -12% | -60% | -29% | 17% | -16% | -79% |
| Peers Return | 25% | 19% | -20% | 21% | 5% | -39% | -7% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| VFC Win Rate | 50% | 50% | 17% | 50% | 58% | 30% | |
| Peers Win Rate | 60% | 57% | 35% | 63% | 50% | 32% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| VFC Max Drawdown | -54% | -21% | -64% | -50% | -36% | -54% | |
| Peers Max Drawdown | -46% | -7% | -44% | -17% | -25% | -47% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: NKE, LULU, DECK, COLM, UA. See VFC Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | VFC | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -85.5% | -25.4% |
| % Gain to Breakeven | 587.4% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -54.1% | -33.9% |
| % Gain to Breakeven | 117.9% | 51.3% |
| Time to Breakeven | Not Fully Recovered days | 148 days |
| 2018 Correction | ||
| % Loss | -30.1% | -19.8% |
| % Gain to Breakeven | 43.0% | 24.7% |
| Time to Breakeven | 359 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -58.3% | -56.8% |
| % Gain to Breakeven | 139.8% | 131.3% |
| Time to Breakeven | 825 days | 1480 days |
Compare to NKE, LULU, DECK, COLM, UA
In The Past
VF's stock fell -85.5% during the 2022 Inflation Shock from a high on 5/4/2021. A -85.5% loss requires a 587.4% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
Trade Ideas
Select past ideas related to VFC. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 9.2% | 9.2% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 2.4% | 2.4% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -4.1% | -4.1% | -4.1% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 5.1% | 5.1% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 2.8% | 2.8% | -1.6% |
| 03312020 | VFC | VF | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 30.6% | 51.6% | -10.0% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 9.2% | 9.2% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 2.4% | 2.4% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -4.1% | -4.1% | -4.1% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 5.1% | 5.1% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 2.8% | 2.8% | -1.6% |
| 03312020 | VFC | VF | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 30.6% | 51.6% | -10.0% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for VF
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 60.42 |
| Mkt Cap | 10.7 |
| Rev LTM | 7,333 |
| Op Inc LTM | 840 |
| FCF LTM | 560 |
| FCF 3Y Avg | 555 |
| CFO LTM | 671 |
| CFO 3Y Avg | 674 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 1.3% |
| Rev Chg 3Y Avg | -0.1% |
| Rev Chg Q | 1.4% |
| QoQ Delta Rev Chg LTM | 0.4% |
| Op Mgn LTM | 7.4% |
| Op Mgn 3Y Avg | 9.5% |
| QoQ Delta Op Mgn LTM | -0.5% |
| CFO/Rev LTM | 7.2% |
| CFO/Rev 3Y Avg | 11.0% |
| FCF/Rev LTM | 5.7% |
| FCF/Rev 3Y Avg | 9.4% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 10.7 |
| P/S | 1.5 |
| P/EBIT | 13.0 |
| P/E | 15.6 |
| P/CFO | 15.3 |
| Total Yield | 5.2% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 3.9% |
| D/E | 0.1 |
| Net D/E | 0.1 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 10.2% |
| 3M Rtn | -8.8% |
| 6M Rtn | -9.8% |
| 12M Rtn | -41.4% |
| 3Y Rtn | -37.9% |
| 1M Excs Rtn | 10.2% |
| 3M Excs Rtn | -17.3% |
| 6M Excs Rtn | -24.5% |
| 12M Excs Rtn | -52.9% |
| 3Y Excs Rtn | -107.7% |
Comparison Analyses
Segment Financials
Revenue by Segment
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Outdoor | 5,501 | 5,648 | 5,328 | 4,128 | 4,644 |
| Active | 3,523 | 4,905 | 5,380 | 4,161 | 4,919 |
| Work | 892 | 1,060 | 1,133 | 946 | 886 |
| All Other revenues | 0 | 1 | 5 | 39 | |
| Total | 9,916 | 11,612 | 11,842 | 9,239 | 10,489 |
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Goodwill and intangible assets, net | 2,422 | 4,621 | 5,394 | 5,455 | 3,011 |
| Assets of discontinued operations | 1,826 | 588 | 611 | ||
| Other assets | 1,704 | 2,337 | 1,497 | 1,487 | 1,313 |
| Outdoor | 1,544 | 1,936 | 1,307 | 1,019 | 1,182 |
| Operating lease right-of-use assets | 1,255 | 1,372 | 1,247 | 1,474 | 1,274 |
| Active | 956 | 1,341 | 1,111 | 1,025 | 1,013 |
| Property, plant and equipment, net | 789 | 942 | 1,042 | 976 | 954 |
| Cash and equivalents | 656 | 815 | 1,276 | 816 | 1,369 |
| Work | 452 | 611 | 301 | 376 | |
| All Other revenues | 9 | 15 | 32 | 14 | 31 |
| Jeans | 437 | ||||
| Short-term investments | 599 | ||||
| Total | 11,613 | 13,990 | 13,342 | 13,754 | 11,133 |
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 10282025 | 10-Q 9/27/2025 |
| 6302025 | 7302025 | 10-Q 6/30/2025 |
| 3312025 | 5222025 | 10-K 3/31/2025 |
| 12312024 | 1292025 | 10-Q 12/31/2024 |
| 9302024 | 10302024 | 10-Q 9/30/2024 |
| 6302024 | 8072024 | 10-Q 6/30/2024 |
| 3312024 | 5232024 | 10-K 3/31/2024 |
| 12312023 | 2072024 | 10-Q 12/31/2023 |
| 9302023 | 11032023 | 10-Q 9/30/2023 |
| 6302023 | 8032023 | 10-Q 6/30/2023 |
| 3312023 | 5252023 | 10-K 3/31/2023 |
| 12312022 | 2082023 | 10-Q 12/31/2022 |
| 9302022 | 11022022 | 10-Q 10/1/2022 |
| 6302022 | 8052022 | 10-Q 7/2/2022 |
| 3312022 | 5262022 | 10-K 3/31/2022 |
| 12312021 | 1282022 | 10-Q 12/31/2021 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |