eBay (EBAY)
Market Price (10/2/2026): $106.0 | Market Cap: $47.2 BilInvestor Relations Sector: Consumer Discretionary | Industry: Broadline Retail
eBay (EBAY)
Market Price (10/2/2026): $106.0Market Cap: $47.2 BilSector: Consumer DiscretionaryIndustry: Broadline Retail
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.9%, FCF Yield is 5.2% Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 15% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 25%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 20%, CFO LTM is 3.0 Bil, FCF LTM is 2.4 Bil Stock buyback supportStock Buyback 3Y Total is 7.4 Bil Low stock price volatilityVol 12M is 36% Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Fintech & Digital Payments, and Sustainable Consumption. Themes include Online Marketplaces, Show more. | Key risksEBAY key risks include [1] maintaining user trust by combating the fraud and counterfeit products inherent to its open marketplace model. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.9%, FCF Yield is 5.2% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 15% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 25%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 20%, CFO LTM is 3.0 Bil, FCF LTM is 2.4 Bil |
| Stock buyback supportStock Buyback 3Y Total is 7.4 Bil |
| Low stock price volatilityVol 12M is 36% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Fintech & Digital Payments, and Sustainable Consumption. Themes include Online Marketplaces, Show more. |
| Key risksEBAY key risks include [1] maintaining user trust by combating the fraud and counterfeit products inherent to its open marketplace model. |
Qualitative Assessment
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eBay (EBAY) stock has lost about 5% since 6/30/2026 because of the following key factors:
1. Aggregate insider selling exceeded $15 million, potentially signaling a lack of executive confidence.
Over the 90 days leading up to September 2026, eBay insiders executed transactions totaling approximately $15.75 million in sales, with CEO Jamie Iannone conducting several divestments through planned programs. This substantial insider selling, above the $5 million constraint, could be interpreted by investors as a bearish signal from those most knowledgeable about the company's future prospects.
2. Increased short interest suggests growing bearish sentiment among investors.
Short interest in eBay's stock rose from 15.78 million shares in August 2026 to 18.18 million shares in September 2026. This increase reflects a growing conviction among some investors that the stock price will decline further, placing downward pressure on the share value.
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eBay (EBAY) stock has lost about 5% since 6/30/2026 because of the following key factors:
1. Aggregate insider selling exceeded $15 million, potentially signaling a lack of executive confidence.
Over the 90 days leading up to September 2026, eBay insiders executed transactions totaling approximately $15.75 million in sales, with CEO Jamie Iannone conducting several divestments through planned programs. This substantial insider selling, above the $5 million constraint, could be interpreted by investors as a bearish signal from those most knowledgeable about the company's future prospects.
2. Increased short interest suggests growing bearish sentiment among investors.
Short interest in eBay's stock rose from 15.78 million shares in August 2026 to 18.18 million shares in September 2026. This increase reflects a growing conviction among some investors that the stock price will decline further, placing downward pressure on the share value.
3. A cautious analyst outlook and recent price target reductions contributed to negative sentiment.
Despite eBay reporting strong fiscal Q2 2026 earnings on August 5, 2026, beating EPS estimates by $0.10 ($1.60 actual vs. $1.50 consensus) and revenue estimates by $0.12 billion ($3.13 billion actual vs. $3.01 billion consensus), the stock's overall trend since June 30, 2026, has been negative. The consensus analyst rating for eBay remains a "Hold", with some analysts having recently lowered their price targets. This suggests that even with positive earnings, the broader analyst community maintains a cautious stance, impacting investor perception.
4. Broader macroeconomic headwinds, including rising treasury yields and inflation concerns, likely pressured consumer discretionary spending.
The general market environment has seen "Stock Futures Decline as Treasury Yields Continue Marching Higher". Additionally, concerns about "housing and inflation headwinds" have led to caution in the wider market. These macroeconomic factors can directly impact consumer discretionary spending, which is crucial for e-commerce platforms like eBay, thereby contributing to a downward trend in the stock.
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Stock Movement Drivers
Fundamental Drivers
The -5.0% change in EBAY stock from 6/30/2026 to 10/1/2026 was primarily driven by a -13.5% change in the company's P/E Multiple.| (LTM values as of) | 6302026 | 10012026 | Change |
|---|---|---|---|
| Stock Price ($) | 111.41 | 105.89 | -5.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 11,604 | 12,008 | 3.5% |
| Net Income Margin (%) | 17.5% | 18.5% | 5.5% |
| P/E Multiple | 24.5 | 21.2 | -13.5% |
| Shares Outstanding (Mil) | 448 | 445 | 0.7% |
| Cumulative Contribution | -5.0% |
Market Drivers
6/30/2026 to 10/1/2026| Return | Correlation | |
|---|---|---|
| EBAY | -5.0% | |
| Market (SPY) | 2.3% | -3.6% |
| Sector (XLY) | -7.2% | 18.3% |
Fundamental Drivers
The 17.0% change in EBAY stock from 3/31/2026 to 10/1/2026 was primarily driven by a 8.2% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 3312026 | 10012026 | Change |
|---|---|---|---|
| Stock Price ($) | 90.49 | 105.89 | 17.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 11,100 | 12,008 | 8.2% |
| Net Income Margin (%) | 18.2% | 18.5% | 1.5% |
| P/E Multiple | 20.3 | 21.2 | 4.7% |
| Shares Outstanding (Mil) | 453 | 445 | 1.8% |
| Cumulative Contribution | 17.0% |
Market Drivers
3/31/2026 to 10/1/2026| Return | Correlation | |
|---|---|---|
| EBAY | 17.0% | |
| Market (SPY) | 17.8% | 9.4% |
| Sector (XLY) | 0.0% | 20.0% |
Fundamental Drivers
The 17.9% change in EBAY stock from 9/30/2025 to 10/1/2026 was primarily driven by a 14.7% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 9302025 | 10012026 | Change |
|---|---|---|---|
| Stock Price ($) | 89.81 | 105.89 | 17.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 10,470 | 12,008 | 14.7% |
| Net Income Margin (%) | 20.8% | 18.5% | -11.0% |
| P/E Multiple | 19.0 | 21.2 | 11.5% |
| Shares Outstanding (Mil) | 461 | 445 | 3.6% |
| Cumulative Contribution | 17.9% |
Market Drivers
9/30/2025 to 10/1/2026| Return | Correlation | |
|---|---|---|
| EBAY | 17.9% | |
| Market (SPY) | 15.6% | 25.7% |
| Sector (XLY) | -8.6% | 29.3% |
Fundamental Drivers
The 152.4% change in EBAY stock from 9/30/2023 to 10/1/2026 was primarily driven by a 37.2% change in the company's Net Income Margin (%).| (LTM values as of) | 9302023 | 10012026 | Change |
|---|---|---|---|
| Stock Price ($) | 41.95 | 105.89 | 152.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 9,940 | 12,008 | 20.8% |
| Net Income Margin (%) | 13.5% | 18.5% | 37.2% |
| P/E Multiple | 16.7 | 21.2 | 26.9% |
| Shares Outstanding (Mil) | 534 | 445 | 20.0% |
| Cumulative Contribution | 152.4% |
Market Drivers
9/30/2023 to 10/1/2026| Return | Correlation | |
|---|---|---|
| EBAY | 152.4% | |
| Market (SPY) | 84.9% | 28.8% |
| Sector (XLY) | 38.3% | 29.2% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| EBAY Return | 34% | -36% | 8% | 45% | 43% | 23% | 132% |
| Peers Return | 8% | -33% | 29% | 18% | 6% | 16% | 35% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 12% | 104% |
Monthly Win Rates [3] | |||||||
| EBAY Win Rate | 58% | 33% | 50% | 58% | 75% | 78% | |
| Peers Win Rate | 55% | 37% | 58% | 55% | 48% | 53% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 44% | |
Max Drawdowns [4] | |||||||
| EBAY Max Drawdown | -21% | -44% | -25% | -14% | -20% | -17% | |
| Peers Max Drawdown | -26% | -49% | -30% | -24% | -30% | -23% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: AMZN, WMT, MELI, ETSY, TGT. See EBAY Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 10/1/2026 (YTD)
How Low Can It Go
| Event | EBAY | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -13.7% | -18.8% |
| % Gain to Breakeven | 15.9% | 23.1% |
| Time to Breakeven | 27 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -20.9% | -9.5% |
| % Gain to Breakeven | 26.5% | 10.5% |
| Time to Breakeven | 124 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -16.1% | -6.7% |
| % Gain to Breakeven | 19.2% | 7.1% |
| Time to Breakeven | 126 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -44.1% | -24.5% |
| % Gain to Breakeven | 79.0% | 32.4% |
| Time to Breakeven | 713 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -29.5% | -33.7% |
| % Gain to Breakeven | 41.8% | 50.9% |
| Time to Breakeven | 25 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -20.2% | -19.2% |
| % Gain to Breakeven | 25.3% | 23.8% |
| Time to Breakeven | 29 days | 105 days |
In The Past
eBay's stock fell -13.7% during the 2025 US Tariff Shock. Such a loss loss requires a 15.9% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
| Event | EBAY | S&P 500 |
|---|---|---|
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -20.9% | -9.5% |
| % Gain to Breakeven | 26.5% | 10.5% |
| Time to Breakeven | 124 days | 24 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -44.1% | -24.5% |
| % Gain to Breakeven | 79.0% | 32.4% |
| Time to Breakeven | 713 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -29.5% | -33.7% |
| % Gain to Breakeven | 41.8% | 50.9% |
| Time to Breakeven | 25 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -20.2% | -19.2% |
| % Gain to Breakeven | 25.3% | 23.8% |
| Time to Breakeven | 29 days | 105 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -22.2% | -12.2% |
| % Gain to Breakeven | 28.5% | 13.9% |
| Time to Breakeven | 163 days | 62 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -21.6% | -15.4% |
| % Gain to Breakeven | 27.5% | 18.2% |
| Time to Breakeven | 68 days | 125 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -70.2% | -53.4% |
| % Gain to Breakeven | 235.8% | 114.4% |
| Time to Breakeven | 703 days | 1085 days |
In The Past
eBay's stock fell -13.7% during the 2025 US Tariff Shock. Such a loss loss requires a 15.9% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About eBay (EBAY)
eBay Inc. operates as a prominent global e-commerce company, providing extensive online marketplace platforms that connect millions of buyers and sellers across the United States and internationally. At the core of its business is its flagship online marketplace, ebay.com, complemented by a suite of mobile applications, which together form a comprehensive ecosystem for digital commerce.
The company's primary service involves facilitating the listing, buying, selling, and payment for a vast array of items through its digital channels. eBay serves a diverse customer base that includes individual consumers engaged in peer-to-peer transactions, as well as various businesses such as retailers, distributors, liquidators, and import/export companies, all leveraging the platform to reach broader markets and conduct transactions efficiently.
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- Airbnb for physical goods, connecting individual buyers and sellers globally.
- Amazon's marketplace, but specializing in used items, collectibles, and auctions.
- A global, structured Craigslist, complete with integrated payments and shipping.
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- Online Marketplace Platform: eBay provides a global digital platform, including its website and mobile apps, that connects buyers and sellers to list, discover, and purchase a wide variety of goods.
- Payment Facilitation Services: The company offers integrated services that enable users to securely process payments for transactions conducted on its marketplace platform.
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eBay (EBAY) operates a marketplace platform that connects buyers and sellers. Its primary customers, from whom it generates revenue, are the sellers who utilize its platform to list and sell items. Given the nature of a broad, open marketplace, eBay does not have a few specific "major customer companies" in the traditional B2B sense. Instead, its customer base is highly fragmented and consists of millions of sellers, ranging from individuals to large enterprises.
Therefore, eBay primarily serves a wide array of individuals and businesses as sellers. The categories of customers that eBay serves, based on their selling activity and scale, include:
- Individual/Casual Sellers: These are individuals who use eBay to sell personal items, collectibles, used goods, or items they no longer need, often on an irregular basis or as a hobby.
- Small to Medium-sized Business (SMB) Sellers: This category includes entrepreneurs, small businesses, and professional merchants who leverage eBay as a significant sales channel. They often operate dedicated eBay Stores, selling new or specialized products to a wider audience.
- Larger Merchant/Liquidator Sellers: These are larger enterprises, distributors, or liquidators who utilize eBay for specific sales strategies, such as inventory clearance, selling overstock items, or reaching niche markets, often in high volumes.
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- Alphabet Inc. (GOOG)
- Adyen N.V. (ADYEN.AS)
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Jamie Iannone, President and Chief Executive Officer
Jamie Iannone was appointed CEO of eBay in April 2020. He has over 20 years of experience in digital and omnichannel platforms. Prior to rejoining eBay, he served as COO of Walmart eCommerce and CEO of SamsClub.com, where he led digital transformation initiatives and operational oversight. He also held the position of Executive Vice President of Digital Products at Barnes & Noble, Inc. Iannone had an earlier tenure at eBay from 2001 to 2009, holding various leadership roles in areas such as global search and buyer experience. He holds a Bachelor of Science from Princeton University and an MBA from the Stanford Graduate School of Business.
Peggy Alford, Chief Financial Officer
Peggy Alford assumed the role of eBay's Chief Financial Officer effective May 12, 2025. She brings over 20 years of experience leading finance, operations, and global teams in the technology sector. Previously, Alford served as Executive Vice President, Global Sales of PayPal Holdings, Inc. from March 2020 to January 2024. She also held roles as Senior Vice President, Core Markets at PayPal and Chief Financial Officer and Head of Operations at the Chan Zuckerberg Initiative. Earlier in her career, Alford held various finance and business leadership positions at both PayPal and eBay. She is a CPA and began her career in auditing and consulting. Alford currently serves on the board of directors of Meta Platforms, Inc.
Jordan Sweetnam, Chief Commercial Officer
Jordan Sweetnam leads eBay's newly combined Global Markets and Product organization as Chief Commercial Officer, a role he assumed as part of executive leadership changes announced in April 2025.
Mazen Rawashdeh, Chief Technology Officer
Mazen Rawashdeh leads eBay's unified engineering organization as Chief Technology Officer, a position he took on following executive leadership changes announced in April 2025.
Stefanie Jay, Chief Business and Strategy Officer
Stefanie Jay was appointed as eBay's Chief Business and Strategy Officer in May 2021. In this role, she leads an organization that integrates Strategy, Business Operations, Analytics, and Communications.
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Here are the key risks to eBay's business:
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Intense Competition
eBay operates in a highly competitive e-commerce market, facing significant challenges from larger, diversified platforms like Amazon, which offers extensive product selections, faster shipping, and comprehensive fulfillment services, often overshadowing eBay's market share. The competitive landscape also includes specialized marketplaces (e.g., StockX, Poshmark for specific categories) and traditional retailers that have expanded their online presence. This intense competition is exacerbated by low barriers to entry in certain e-commerce segments and evolving consumer preferences, such as a decreasing brand loyalty where price, convenience, and quality often dictate purchasing decisions over platform allegiance.
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Regulatory and Compliance Challenges
eBay faces increasing regulatory scrutiny and compliance obligations, particularly in international markets. As a "very large online platform" under the EU's Digital Services Act (DSA), eBay has explicit statutory duties to implement risk-mitigation measures for illicit products. Recent enforcement actions by French authorities (DGCCRF) have cited eBay for the availability of prohibited items, setting a precedent for potential significant financial penalties, which could amount to up to 10% of global revenue for serious violations. Furthermore, the General Product Safety Regulation (GPSR) in the EU and Northern Ireland, effective December 2024, places primary liability on marketplaces like eBay to ensure product compliance, introducing further financial and operational risks related to non-compliance.
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Fraud, Counterfeit Goods, and Cybersecurity Risks
Maintaining a secure and trustworthy environment is critical for eBay's marketplace model. The platform is continuously exposed to various forms of fraudulent activities, including the sale of stolen or counterfeit items, payment fraud, bid manipulation, phishing scams, and feedback extortion. These issues can significantly damage eBay's brand reputation, erode consumer and seller confidence, and increase operational costs and loss rates. Additionally, as a prominent online platform, eBay remains a target for cyberattacks and security breaches. Such incidents can lead to the compromise of sensitive user data, disruption of operations, and a substantial loss of user trust, as demonstrated by a past data breach in 2014 that resulted in a revenue decline.
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The following clear emerging threats have been identified for eBay:
- The rise of social commerce platforms: Platforms such as TikTok Shop and Instagram Shopping are increasingly integrating direct product sales into their social media experiences. These platforms leverage short-form video, live streaming, and influencer marketing to create an entertainment-driven and highly engaging shopping journey. This model presents a fundamental shift in how consumers discover and purchase items, challenging eBay's traditional search-and-browse, destination-site marketplace approach by capturing consumer attention and e-commerce spending through a different paradigm of product discovery and transaction.
- The proliferation of specialized, authenticated marketplaces: For high-value and niche categories (e.g., luxury goods, collectible sneakers, trading cards, vintage items), there is a growing trend towards highly specialized online marketplaces. Platforms like StockX, GOAT, and The RealReal offer enhanced authentication services, tailored user experiences, and specific escrow or verification processes. These specialized platforms address key trust and authenticity concerns for specific product types, potentially drawing away significant transaction volume and sellers from eBay's broader, generalist marketplace, particularly in categories where eBay has historically been strong.
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eBay Inc. operates marketplace platforms that connect buyers and sellers globally. The addressable markets for its main products and services, primarily its online marketplace, can be identified within the broader e-commerce market and specifically the online marketplace segment.
The global e-commerce market was estimated at USD 25.93 trillion in 2023 and is projected to reach USD 83.26 trillion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 18.9% from 2024 to 2030.
More specifically, the Top 100 global online marketplaces are projected to reach a Gross Merchandise Value (GMV) of USD 3.832 trillion by the end of 2024.
In the U.S. region, total e-commerce sales reached a record high of USD 1.1 trillion in 2023 and are forecast to rise to USD 1.7 trillion by 2028.
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1. Growth in Strategic Focus Categories, Consumer-to-Consumer (C2C), and Recommerce Initiatives: eBay continues to prioritize and invest in specific categories, its consumer-to-consumer marketplace, and the recommerce segment (pre-owned and refurbished goods). These areas have been significant drivers of Gross Merchandise Volume (GMV) growth in 2025 and are expected to sustain this momentum into 2026.
2. Expansion of Advertising Revenue: The company has demonstrated effective monetization strategies, with its first-party advertising products showing strong growth. Advertising revenue has been a notable contributor to overall revenue, with significant year-over-year increases in late 2025.
3. Development of New Growth Vectors: Emerging areas such as "eBay Live," the interactive live-stream shopping experience, and the vehicles category are showing promising results and are expected to contribute to strategic priorities in 2026. eBay Live, for example, has experienced substantial year-over-year growth and expanded into new markets.
4. Integration of AI Technologies: eBay is leveraging AI to enhance the user experience and operational efficiency through innovations like AI-powered card scanning and agentic search. These technological advancements are aimed at improving customer satisfaction and engagement, which can indirectly drive revenue growth.
5. Strategic Acquisitions, such as Depop: The acquisition of Depop for approximately $1.2 billion is a strategic move to strengthen eBay's C2C offerings and expand its presence in the circular fashion segment, particularly targeting a younger demographic. This acquisition is anticipated to contribute to total FX-neutral GMV growth.
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Share Repurchases
- eBay completed a multi-year $8.20 billion buyback program in February 2026.
- In Q4 2025, eBay repurchased $625 million of its common stock.
- In December 2024, eBay's Board of Directors authorized an additional $3.0 billion under its stock repurchase program. In February 2026, an incremental $2.0 billion was authorized under the stock repurchase program.
Outbound Investments
- eBay completed the acquisition of Caramel, an end-to-end online automotive transaction solution provider, in February 2025, after signing a definitive agreement in January 2025.
- eBay announced the acquisition of Depop, a leading C2C fashion marketplace, for approximately $1.2 billion in cash, expected to close in Q2 2026.
- eBay Ventures, established in 2022, invests in disruptive companies revolutionizing the commerce landscape, with a focus on early-stage investments in areas such as marketplaces, e-commerce enablers, and the future of commerce, including AI.
Capital Expenditures
- eBay's capital expenditures averaged $454 million for the fiscal years ending December 2020 to 2024.
- Capital expenditures for fiscal year 2025 were $525 million.
- Expected capital expenditures are $549.9 million for 2026 and $558.8 million for 2027.
Peer Outperformance in Broadline Retail
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Education Services | 8 | -17.9% | 94.3% | 109.4% | CVSA 229% · PRDO 214% · UTI 173% |
| Apparel Retail | 10 | 8.5% | 109.3% | 69.9% | ANF 252% · URBN 159% · ROST 123% |
| Homebuilding | 15 | -12.7% | 33.2% | 43.9% | GRBK 219% · PHM 164% · TOL 160% |
| Automotive Retail | 13 | -17.7% | 12.4% | 34.0% | MUSA 211% · PAG 125% · ORLY 111% |
| Broadline Retail ← | 6 | 17.5% | 52.3% | 33.7% | EBAY 65% · AMZN 51% · OLLI 47% |
| Automobile Manufacturers | 4 | -6.9% | 30.5% | 27.5% | GM 56% · TSLA 37% · F 18% |
| Specialty Stores | 7 | -1.4% | 40.3% | 22.9% | SIG 37% · FIVE 27% · ASO 24% |
| Footwear | 4 | 7.3% | 44.7% | 5.3% | DECK 31% · SHOO 26% · CROX -16% |
| Hotels, Resorts & Cruise Lines | 17 | 7.0% | 32.6% | -1.9% | RCL 202% · MAR 137% · HLT 132% |
| Home Improvement Retail | 3 | -26.8% | -5.9% | -2.8% | LOW -1% · HD -3% · FND -61% |
| Casinos & Gaming | 10 | -19.5% | -14.3% | -2.9% | MCRI 86% · RRR 15% · RSI 5% |
| Restaurants | 16 | -11.8% | 12.3% | -8.2% | EAT 272% · CAKE 146% · TXRH 80% |
| Specialized Consumer Services | 7 | -19.6% | 13.1% | -10.7% | HRB 96% · FTDR 79% · SCI 37% |
| Other Specialty Retail | 5 | -39.8% | -12.7% | -13.6% | WINA 60% · ULTA 46% · TSCO -14% |
| Automotive Parts & Equipment | 15 | -7.6% | -21.0% | -13.7% | BWA 68% · ALV 52% · DAN 33% |
| Home Furnishings | 4 | -6.8% | 25.4% | -14.5% | SGI 42% · LZB 1% · MHK -30% |
| Distributors | 4 | -14.9% | -26.9% | -15.1% | ARMK 123% · GPC 19% · LKQ -49% |
| Leisure Products | 8 | -4.5% | -11.6% | -32.9% | GOLF 85% · HAS 24% · MAT -20% |
| Apparel, Accessories & Luxury Goods | 12 | -1.3% | -2.9% | -42.3% | TPR 256% · RL 248% · KTB 48% |
| Computer & Electronics Retail | 3 | -12.9% | 46.9% | -45.5% | BBY 5% · GME -45% · UPBD -63% |
| Leisure Facilities | 3 | -41.3% | 48.0% | -47.0% | OSW 124% · PRKS -47% · PLNT -50% |
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Get Paid 10% Upfront To Buy EBAY Stock At A 30% Discount | 07/15/2026 | |
| The UK Experiment That Telegraphed eBay Stock’s Turnaround | 07/09/2026 | |
| How eBay Stock’s British Experiment Signaled a Fifty-Percent Surge | 07/08/2026 | |
| Buying EBAY at a Discount? You Are Getting Paid to Do It | 05/14/2026 | |
| eBay Stock 5-Day Winning Spree: Stock Climbs 11% | 04/07/2026 | |
| eBay Earnings Notes | 12/28/2026 | |
| ETSY Looks Smarter Buy Than eBay Stock | 10/29/2025 | |
| ARTICLES | ||
| Should You Buy eBay Stock For Its Cash? | 10/02/2026 | |
| Is eBay Stock Priced Right Against Its Peers? | 09/28/2026 | |
| How Much Upside Is Left In eBay Stock? | 09/22/2026 | |
| How Big A Swing In eBay Stock Are You Actually Holding? | 09/18/2026 | |
| Is eBay Stock Worth The Ride? | 09/15/2026 |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 105.98 |
| Mkt Cap | 71.3 |
| Rev LTM | 107,705 |
| Op Inc LTM | 6,023 |
| FCF LTM | 2,428 |
| FCF 3Y Avg | 4,223 |
| CFO LTM | 8,723 |
| CFO 3Y Avg | 7,890 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 6.2% |
| Rev Chg 3Y Avg | 5.3% |
| Rev Chg Q | 6.2% |
| QoQ Delta Rev Chg LTM | 1.5% |
| Op Inc Chg LTM | 11.0% |
| Op Inc Chg 3Y Avg | 9.9% |
| Op Mgn LTM | 12.1% |
| Op Mgn 3Y Avg | 10.8% |
| QoQ Delta Op Mgn LTM | 0.9% |
| CFO/Rev LTM | 20.8% |
| CFO/Rev 3Y Avg | 18.9% |
| FCF/Rev LTM | 4.1% |
| FCF/Rev 3Y Avg | 3.9% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 71.3 |
| P/S | 2.4 |
| P/Op Inc | 19.1 |
| P/EBIT | 15.0 |
| P/E | 21.2 |
| P/CFO | 15.5 |
| Total Yield | 5.1% |
| Dividend Yield | 0.9% |
| FCF Yield 3Y Avg | 4.9% |
| D/E | 0.2 |
| Net D/E | 0.1 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -2.1% |
| 3M Rtn | -5.4% |
| 6M Rtn | 19.0% |
| 12M Rtn | 13.2% |
| 3Y Rtn | 92.8% |
| 1M Excs Rtn | -2.5% |
| 3M Excs Rtn | -7.8% |
| 6M Excs Rtn | 1.9% |
| 12M Excs Rtn | -1.0% |
| 3Y Excs Rtn | 18.3% |
Comparison Analyses
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Single Segment | 11,100 | 10,283 | 10,112 | 9,795 | |
| Marketplace | 10,420 | ||||
| Total | 11,100 | 10,283 | 10,112 | 9,795 | 10,420 |
| $ Mil | 2019 | 2014 | 2013 | 2012 | 2011 |
|---|---|---|---|---|---|
| Marketplace | 2,814 | ||||
| Classifieds | 420 | ||||
| StubHub | 139 | ||||
| Corporate and other | -1,052 | -1,731 | -1,659 | -1,542 | -1,318 |
| Enterprise | 83 | 91 | |||
| Marketplaces | 3,327 | 3,351 | 2,943 | 2,631 | |
| Payments | 1,835 | 1,588 | 1,359 | 978 | |
| GSI | 128 | 83 | |||
| Total | 2,321 | 3,514 | 3,371 | 2,888 | 2,373 |
| $ Mil | 2003 | 2002 | 2001 | 2000 | 1999 |
|---|---|---|---|---|---|
| U.S. | 2,769 | 1,858 | |||
| Payments | 1,771 | 1,683 | |||
| International | 1,280 | 583 | |||
| Offline | 90 | 97 | |||
| Online | 1,589 | 867 | |||
| offline | 97 | ||||
| online | 1,085 | ||||
| Total | 5,820 | 4,124 | 1,679 | 1,182 | 964 |
Price Behavior
| Market Price | $105.89 | |
| Market Cap ($ Bil) | 47.1 | |
| First Trading Date | 09/24/1998 | |
| Distance from 52W High | -10.5% | |
| 50 Days | 200 Days | |
| DMA Price | $107.21 | $100.43 |
| DMA Trend | up | down |
| Distance from DMA | -1.2% | 5.4% |
| 3M | 1YR | |
| Volatility | 31.2% | 35.8% |
| Downside Capture | 41.09 | 72.74 |
| Upside Capture | -6.67 | 84.29 |
| Correlation (SPY) | -3.7% | 25.8% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.11 | -0.31 | -0.10 | 0.24 | 0.71 | 0.60 |
| Up Beta | -2.86 | -0.04 | -0.83 | 0.48 | 0.53 | 0.45 |
| Down Beta | -1.72 | -2.33 | 0.20 | -0.12 | 0.78 | 0.70 |
| Up Capture | 64% | -37% | -5% | 33% | 72% | 50% |
| Bmk +ve Days | 6 | 16 | 27 | 66 | 132 | 424 |
| Stock +ve Days | 11 | 20 | 31 | 67 | 140 | 404 |
| Down Capture | 51% | 23% | 25% | 8% | 79% | 79% |
| Bmk -ve Days | 16 | 26 | 37 | 60 | 120 | 328 |
| Stock -ve Days | 11 | 22 | 33 | 59 | 111 | 346 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with EBAY | |
|---|---|---|---|---|
| EBAY | 18.0% | 35.9% | 0.52 | - |
| Sector ETF (XLY) | -8.7% | 19.4% | -0.59 | 29.3% |
| Equity (SPY) | 15.7% | 13.0% | 0.85 | 25.7% |
| Gold (GLD) | 7.7% | 29.6% | 0.25 | 7.3% |
| Commodities (DBC) | 43.7% | 20.8% | 1.64 | -2.8% |
| Real Estate (VNQ) | 1.2% | 13.6% | -0.16 | 12.7% |
| Bitcoin (BTCUSD) | -27.0% | 44.5% | -0.58 | 12.3% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with EBAY | |
|---|---|---|---|---|
| EBAY | 9.5% | 32.7% | 0.32 | - |
| Sector ETF (XLY) | 4.2% | 24.1% | 0.13 | 46.3% |
| Equity (SPY) | 13.0% | 17.2% | 0.57 | 46.3% |
| Gold (GLD) | 18.6% | 18.9% | 0.80 | 10.0% |
| Commodities (DBC) | 10.3% | 19.6% | 0.40 | 5.3% |
| Real Estate (VNQ) | 0.4% | 18.9% | -0.08 | 39.5% |
| Bitcoin (BTCUSD) | 13.2% | 52.3% | 0.43 | 20.0% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with EBAY | |
|---|---|---|---|---|
| EBAY | 14.2% | 31.2% | 0.49 | - |
| Sector ETF (XLY) | 11.7% | 22.2% | 0.48 | 47.1% |
| Equity (SPY) | 15.3% | 17.9% | 0.72 | 47.3% |
| Gold (GLD) | 11.6% | 16.4% | 0.58 | 9.0% |
| Commodities (DBC) | 8.2% | 18.1% | 0.37 | 11.5% |
| Real Estate (VNQ) | 4.4% | 20.7% | 0.17 | 34.1% |
| Bitcoin (BTCUSD) | 63.9% | 66.2% | 1.04 | 11.6% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 9/8/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/5/2026 | -0.9% | -8.0% | -4.5% |
| 4/29/2026 | -0.3% | 4.2% | 5.6% |
| 2/18/2026 | 3.1% | 3.8% | 10.8% |
| 10/29/2025 | -15.9% | -18.6% | -16.6% |
| 7/30/2025 | 18.3% | 19.3% | 19.6% |
| 4/30/2025 | -0.7% | 2.3% | 7.8% |
| 2/26/2025 | -8.2% | -3.7% | -2.9% |
| 10/30/2024 | -8.2% | -2.5% | 1.5% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 9 | 10 | 13 |
| # Negative | 15 | 14 | 11 |
| Median Positive | 3.1% | 5.4% | 6.7% |
| Median Negative | -6.8% | -4.2% | -7.1% |
| Max Positive | 18.3% | 19.3% | 19.6% |
| Max Negative | -15.9% | -18.6% | -16.6% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/5/2026 | -0.9% | -8.0% | -4.5% |
| 4/29/2026 | -0.3% | 4.2% | 5.6% |
| 2/18/2026 | 3.1% | 3.8% | 10.8% |
| 10/29/2025 | -15.9% | -18.6% | -16.6% |
| 7/30/2025 | 18.3% | 19.3% | 19.6% |
| 4/30/2025 | -0.7% | 2.3% | 7.8% |
| 2/26/2025 | -8.2% | -3.7% | -2.9% |
| 10/30/2024 | -8.2% | -2.5% | 1.5% |
| 7/31/2024 | 1.1% | -0.9% | 5.4% |
| 5/1/2024 | -3.3% | -2.7% | 6.7% |
| 2/27/2024 | 7.9% | 12.8% | 17.6% |
| 11/7/2023 | -2.0% | -1.1% | 2.4% |
| 7/26/2023 | -10.5% | -10.3% | -11.6% |
| 4/26/2023 | 5.1% | 3.3% | 0.6% |
| 2/22/2023 | -5.2% | -4.4% | -10.8% |
| 11/2/2022 | 2.0% | 6.6% | 19.4% |
| 8/3/2022 | -5.2% | -3.9% | -10.9% |
| 5/4/2022 | -11.7% | -14.4% | -13.1% |
| 2/23/2022 | 1.6% | 0.9% | 5.3% |
| 10/27/2021 | -6.8% | -2.8% | -6.7% |
| 8/11/2021 | 1.3% | 7.1% | 6.9% |
| 4/28/2021 | -10.0% | -6.5% | -4.5% |
| 2/3/2021 | 5.3% | 7.4% | -7.1% |
| 10/28/2020 | -7.5% | -10.2% | -3.6% |
| SUMMARY STATS | |||
| # Positive | 9 | 10 | 13 |
| # Negative | 15 | 14 | 11 |
| Median Positive | 3.1% | 5.4% | 6.7% |
| Median Negative | -6.8% | -4.2% | -7.1% |
| Max Positive | 18.3% | 19.3% | 19.6% |
| Max Negative | -15.9% | -18.6% | -16.6% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/06/2026 | 10-Q |
| 03/31/2026 | 04/29/2026 | 10-Q |
| 12/31/2025 | 02/19/2026 | 10-K |
| 09/30/2025 | 10/30/2025 | 10-Q |
| 06/30/2025 | 07/31/2025 | 10-Q |
| 03/31/2025 | 05/01/2025 | 10-Q |
| 12/31/2024 | 02/27/2025 | 10-K |
| 09/30/2024 | 10/31/2024 | 10-Q |
| 06/30/2024 | 08/01/2024 | 10-Q |
| 03/31/2024 | 05/02/2024 | 10-Q |
| 12/31/2023 | 02/28/2024 | 10-K |
| 09/30/2023 | 11/08/2023 | 10-Q |
| 06/30/2023 | 07/27/2023 | 10-Q |
| 03/31/2023 | 04/27/2023 | 10-Q |
| 12/31/2022 | 02/23/2023 | 10-K |
| 09/30/2022 | 11/03/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/06/2026 | 10-Q |
| 03/31/2026 | 04/29/2026 | 10-Q |
| 12/31/2025 | 02/19/2026 | 10-K |
| 09/30/2025 | 10/30/2025 | 10-Q |
| 06/30/2025 | 07/31/2025 | 10-Q |
| 03/31/2025 | 05/01/2025 | 10-Q |
| 12/31/2024 | 02/27/2025 | 10-K |
| 09/30/2024 | 10/31/2024 | 10-Q |
| 06/30/2024 | 08/01/2024 | 10-Q |
| 03/31/2024 | 05/02/2024 | 10-Q |
| 12/31/2023 | 02/28/2024 | 10-K |
| 09/30/2023 | 11/08/2023 | 10-Q |
| 06/30/2023 | 07/27/2023 | 10-Q |
| 03/31/2023 | 04/27/2023 | 10-Q |
| 12/31/2022 | 02/23/2023 | 10-K |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 08/04/2022 | 10-Q |
| 03/31/2022 | 05/05/2022 | 10-Q |
| 12/31/2021 | 02/24/2022 | 10-K |
| 09/30/2021 | 10/28/2021 | 10-Q |
| 06/30/2021 | 08/12/2021 | 10-Q |
| 03/31/2021 | 04/29/2021 | 10-Q |
| 12/31/2020 | 02/04/2021 | 10-K |
| 09/30/2020 | 10/29/2020 | 10-Q |
| 06/30/2020 | 07/29/2020 | 10-Q |
| 03/31/2020 | 04/30/2020 | 10-Q |
| 12/31/2019 | 01/31/2020 | 10-K |
| 09/30/2019 | 10/25/2019 | 10-Q |
Recent Forward Guidance
Updated 8/7/2026Latest: Q2 2026 Earnings Reported 8/5/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| Q3 2026 FX-Neutral Y/Y Growth | Reported | 8.0% | 9.0% | 10.0% | 0 | Same New | Guidance: 9.0% for Q2 2026 | |
| Q3 2026 Gross Merchandise Volume | Reported | 22.00 Bil | 22.20 Bil | 22.40 Bil | 3.3% | Higher New | Guidance: 21.50 Bil for Q2 2026 | |
| Q3 2026 Gross Merchandise Volume FX-Neutral Y/Y Growth | Reported | 10.0% | 11.0% | 12.0% | ||||
| Q3 2026 Revenue | Reported | 3.07 Bil | 3.10 Bil | 3.12 Bil | 3.2% | Higher New | Guidance: 3.00 Bil for Q2 2026 | |
| Q3 2026 Diluted GAAP EPS | Reported | 0.94 | 0.97 | 0.99 | -13.5% | -15.0% | Lower New | Guidance: 1.12 for Q2 2026 |
| Q3 2026 Diluted Non-GAAP EPS | Reported | 1.36 | 1.39 | 1.42 | -6.4% | -9.5% | Lower New | Guidance: 1.49 for Q2 2026 |
Prior: Q1 2026 Earnings Reported 4/29/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| Q2 2026 FX-Neutral Y/Y Growth | Reported | 8.0% | 9.0% | 10.0% | -5.0% | Lowered | Guidance: 14.0% for Q1 2026 | |
| Q2 2026 Gross Merchandise Volume | Reported | 21.30 Bil | 21.50 Bil | 21.70 Bil | -0.9% | Lowered | Guidance: 21.70 Bil for Q1 2026 | |
| Q2 2026 Revenue | Reported | 2.97 Bil | 3.00 Bil | 3.03 Bil | -0.8% | Lowered | Guidance: 3.02 Bil for Q1 2026 | |
| Q2 2026 Diluted GAAP EPS | Reported | 1.09 | 1.12 | 1.14 | -4.7% | Lowered | Guidance: 1.17 for Q1 2026 | |
| Q2 2026 Diluted Non-GAAP EPS | Reported | 1.46 | 1.49 | 1.51 | -4.8% | Lowered | Guidance: 1.56 for Q1 2026 | |
Q4 2025 Earnings Reported 2/18/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| Q1 2026 FX-Neutral Y/Y Growth | Reported | 10.0% | 11.0% | 12.0% | 2.0% | Higher New | Actual: 9.0% for Q4 2025 | |
| Q1 2026 Gross Merchandise Volume | Reported | 21.50 Bil | 21.70 Bil | 21.90 Bil | 4.8% | Higher New | Actual: 20.70 Bil for Q4 2025 | |
| Q1 2026 Revenue | Reported | 3.00 Bil | 3.02 Bil | 3.05 Bil | 5.8% | Higher New | Actual: 2.86 Bil for Q4 2025 | |
| Q1 2026 Diluted GAAP EPS | Reported | 1.14 | 1.17 | 1.2 | 18.8% | Higher New | Actual: 0.99 for Q4 2025 | |
| Q1 2026 Diluted Non-GAAP EPS | Reported | 1.53 | 1.56 | 1.59 | 16.9% | Higher New | Actual: 1.34 for Q4 2025 | |
Q3 2025 Earnings Reported 10/29/2025
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| Q4 2025 FX-Neutral Y/Y Growth | Reported | 8.0% | 9.0% | 10.0% | 5.0% | Higher New | Guidance: 4.0% for Q3 2025 | |
| Q4 2025 Gross Merchandise Volume | Reported | 20.50 Bil | 20.70 Bil | 20.90 Bil | 6.7% | Higher New | Guidance: 19.40 Bil for Q3 2025 | |
| Q4 2025 Revenue | Reported | 2.83 Bil | 2.86 Bil | 2.89 Bil | 5.3% | Higher New | Guidance: 2.71 Bil for Q3 2025 | |
| Q4 2025 Diluted GAAP EPS | Reported | 0.96 | 0.99 | 1.01 | -1.0% | Lower New | Guidance: 1 for Q3 2025 | |
| Q4 2025 Diluted Non-GAAP EPS | Reported | 1.31 | 1.34 | 1.36 | 1.5% | Higher New | Guidance: 1.32 for Q3 2025 | |
| 2025 FX-Neutral Y/Y Growth | Reported | 6.0% | 6.0% | 6.0% | ||||
| 2025 Gross Merchandise Volume | Reported | 78.90 Bil | 79.10 Bil | 79.30 Bil | ||||
| 2025 Revenue | Reported | 10.97 Bil | 11.00 Bil | 11.03 Bil | ||||
| 2025 Diluted GAAP EPS | Reported | 4.09 | 4.12 | 4.14 | ||||
| 2025 Diluted Non-GAAP EPS | Reported | 5.42 | 5.45 | 5.47 | ||||
Insider Activity
Updated 9/17/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Iannone, Jamie | President and CEO | Direct | Sell | 9102026 | 103.99 | 11,110 | 1,155,380 | 22,866,427 | Form |
| 2 | Iannone, Jamie | President and CEO | Direct | Sell | 9102026 | 102.35 | 11,110 | 1,137,060 | 23,640,924 | Form |
| 3 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 8202026 | 101.39 | 1,014 | 102,809 | 3,604,009 | Form |
| 4 | Spencer, Rebecca | VP, Chief Accounting Officer | Direct | Sell | 8112026 | 107.79 | 5,190 | 559,431 | 1,049,338 | Form |
| 5 | Iannone, Jamie | President and CEO | Direct | Sell | 8072026 | 109.50 | 11,110 | 1,216,508 | 26,509,244 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Iannone, Jamie | President and CEO | Direct | Sell | 9102026 | 103.99 | 11,110 | 1,155,380 | 22,866,427 | Form |
| 2 | Iannone, Jamie | President and CEO | Direct | Sell | 9102026 | 102.35 | 11,110 | 1,137,060 | 23,640,924 | Form |
| 3 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 8202026 | 101.39 | 1,014 | 102,809 | 3,604,009 | Form |
| 4 | Spencer, Rebecca | VP, Chief Accounting Officer | Direct | Sell | 8112026 | 107.79 | 5,190 | 559,431 | 1,049,338 | Form |
| 5 | Iannone, Jamie | President and CEO | Direct | Sell | 8072026 | 109.50 | 11,110 | 1,216,508 | 26,509,244 | Form |
| 6 | Iannone, Jamie | President and CEO | Direct | Sell | 8072026 | 108.55 | 11,110 | 1,206,031 | 27,486,973 | Form |
| 7 | Iannone, Jamie | President and CEO | Direct | Sell | 7082026 | 114.53 | 11,110 | 1,272,472 | 30,273,712 | Form |
| 8 | Iannone, Jamie | President and CEO | Direct | Sell | 7082026 | 113.33 | 11,110 | 1,259,109 | 31,214,902 | Form |
| 9 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 6182026 | 109.17 | 863 | 94,214 | 3,769,968 | Form |
| 10 | Rawashdeh, Mazen | SVP, Chief Technology Officer | Direct | Sell | 6182026 | 108.51 | 1,919 | 208,231 | 3,485,775 | Form |
| 11 | Iannone, Jamie | President and CEO | Direct | Sell | 6082026 | 109.73 | 11,110 | 1,219,149 | 29,528,866 | Form |
| 12 | Boone, Cornelius | SVP, Chief People Officer | Direct | Sell | 6082026 | 109.69 | 31,100 | 3,411,359 | 6,985,169 | Form |
| 13 | Iannone, Jamie | President and CEO | Direct | Sell | 6082026 | 109.59 | 11,110 | 1,217,566 | 30,708,078 | Form |
| 14 | Rawashdeh, Mazen | SVP, Chief Technology Officer | Direct | Sell | 5272026 | 117.04 | 50,000 | 5,852,072 | 3,419,600 | Form |
| 15 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 5192026 | 115.61 | 1,010 | 116,766 | 3,716,399 | Form |
| 16 | Iannone, Jamie | President and CEO | Direct | Sell | 5052026 | 109.54 | 19,641 | 2,151,510 | 31,911,049 | Form |
| 17 | Iannone, Jamie | President and CEO | Direct | Sell | 5052026 | 103.26 | 21,000 | 2,168,540 | 32,110,398 | Form |
| 18 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 5052026 | 103.25 | 33,441 | 3,452,772 | 3,214,885 | Form |
| 19 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 4172026 | 100.36 | 12,113 | 1,215,681 | 3,094,652 | Form |
| 20 | Iannone, Jamie | President and CEO | Direct | Sell | 4082026 | 96.85 | 21,000 | 2,033,838 | 32,120,403 | Form |
| 21 | Iannone, Jamie | President and CEO | Direct | Sell | 4082026 | 97.37 | 21,000 | 2,044,799 | 34,338,305 | Form |
| 22 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 3192026 | 92.44 | 12,978 | 1,199,684 | 3,970,105 | Form |
| 23 | Boone, Cornelius | SVP, Chief People Officer | Direct | Sell | 3192026 | 92.44 | 16,685 | 1,542,334 | 8,733,483 | Form |
| 24 | Rawashdeh, Mazen | SVP, Chief Technology Officer | Direct | Sell | 3192026 | 93.59 | 23,167 | 2,168,200 | 2,706,155 | Form |
| 25 | Loeger, Julie A | SVP, Chief Growth Officer | Direct | Sell | 3132026 | 90.88 | 15,000 | 1,363,200 | 4,253,184 | Form |
| 26 | Iannone, Jamie | President and CEO | Direct | Sell | 3042026 | 88.60 | 12,217 | 1,082,391 | 17,643,935 | Form |
| 27 | Iannone, Jamie | President and CEO | Direct | Sell | 3042026 | 89.37 | 11,822 | 1,056,554 | 18,890,090 | Form |
| 28 | Boone, Cornelius | SVP, Chief People Officer | Direct | Sell | 2262026 | 85.26 | 34,100 | 2,907,366 | 4,929,818 | Form |
| 29 | Spencer, Rebecca | VP, Chief Accounting Officer | Direct | Sell | 2242026 | 87.40 | 1,869 | 163,351 | 831,261 | Form |
| 30 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 2202026 | 79.87 | 1,009 | 80,589 | 458,693 | Form |
| 31 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 2032026 | 91.99 | 33,441 | 3,076,279 | 435,395 | Form |
| 32 | Iannone, Jamie | President and CEO | Direct | Sell | 1062026 | 87.51 | 8,884 | 777,458 | 19,531,577 | Form |
| 33 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 12192025 | 82.67 | 865 | 71,510 | 391,277 | Form |
| 34 | Boone, Cornelius | SVP, Chief People Officer | Direct | Sell | 12192025 | 83.94 | 4,462 | 374,555 | 7,716,159 | Form |
| 35 | Rawashdeh, Mazen | SVP, Chief Technology Officer | Direct | Sell | 12192025 | 81.90 | 1,920 | 157,248 | 470,597 | Form |
| 36 | Loeger, Julie A | SVP, Chief Growth Officer | Direct | Sell | 12152025 | 82.44 | 2,896 | 238,746 | 4,615,816 | Form |
| 37 | Iannone, Jamie | President and CEO | Direct | Sell | 12042025 | 82.68 | 7,221 | 597,005 | 17,702,465 | Form |
| 38 | Iannone, Jamie | President and CEO | Direct | Sell | 12042025 | 82.60 | 7,221 | 596,482 | 18,283,447 | Form |
| 39 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 11202025 | 82.04 | 1,006 | 82,532 | 317,331 | Form |
| 40 | Iannone, Jamie | President and CEO | Direct | Sell | 11072025 | 81.06 | 7,221 | 585,311 | 18,526,348 | Form |
| 41 | Iannone, Jamie | President and CEO | Direct | Sell | 11072025 | 81.08 | 7,221 | 585,446 | 19,116,069 | Form |
| 42 | Sweetnam, Jordan Douglas Bradley | SVP, Chief Commercial Officer | Direct | Sell | 11062025 | 81.54 | 35,305 | 2,878,777 | 233,368 | Form |
| 43 | Iannone, Jamie | President and CEO | Direct | Sell | 10082025 | 91.67 | 7,221 | 661,949 | 22,276,005 | Form |
| 44 | Iannone, Jamie | President and CEO | Direct | Sell | 10082025 | 91.76 | 7,221 | 662,588 | 22,960,087 | Form |
| 45 | Boone, Cornelius | SVP, Chief People Officer | Direct | Sell | 9192025 | 89.53 | 4,439 | 397,424 | 8,361,386 | Form |
| 46 | Rawashdeh, Mazen | SVP, Chief Technology Officer | Direct | Sell | 9192025 | 89.31 | 1,910 | 170,582 | 341,521 | Form |
| 47 | Rawashdeh, Mazen | SVP, Chief Technology Officer | Direct | Sell | 9122025 | 92.55 | 1,910 | 176,767 | 176,952 | Form |
| 48 | Iannone, Jamie | President and CEO | Direct | Sell | 9082025 | 92.41 | 7,221 | 667,277 | 22,140,098 | Form |
| 49 | Iannone, Jamie | President and CEO | Direct | Sell | 9082025 | 92.33 | 7,221 | 666,703 | 22,787,760 | Form |
Investor Activity (13F)
Updated Oct 2, 2026Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.
| Active Manager | Value | % of Portfolio | Total Positions | QoQ | Filing |
|---|---|---|---|---|---|
| Comprehensive Financial Management LLC | $913.3 Mil | 30.3% | 38 | Hold | 13F |
| Lindsell Train Ltd | $175.4 Mil | 5.6% | 27 | TRIM -7.3% | 13F |
| Lyrical Asset Management LP | $317.9 Mil | 4.8% | 39 | TRIM -5.1% | 13F |
| Independent Franchise Partners LLP | $616.4 Mil | 4.3% | 26 | TRIM -12.6% | 13F |
| Triodos Investment Management BV | $49.0 Mil | 3.7% | 49 | Hold | 13F |
| Mirova US LLC | $312.4 Mil | 3.5% | 42 | Hold | 13F |
| Smead Capital Management, Inc. | $161.2 Mil | 3.5% | 32 | TRIM -12.9% | 13F |
| Lone Peak Global Investors LLC | $12.7 Mil | 2.1% | 42 | Hold | 13F |
| Active Manager |
|---|
| Active Manager | Value | % of Portfolio | Total Positions | QoQ | As Of | Filing |
|---|---|---|---|---|---|---|
| Kiltearn Partners LLP | $10.5 Mil | 2.3% | 28 | Exited | Dec 31, 2025 | 13F |
| Smead Capital Management, Inc. | $161.2 Mil | 3.5% | 32 | TRIM -12.9% | Mar 31, 2026 | 13F |
| Independent Franchise Partners LLP | $616.4 Mil | 4.3% | 26 | TRIM -12.6% | Mar 31, 2026 | 13F |
| Lindsell Train Ltd | $175.4 Mil | 5.6% | 27 | TRIM -7.3% | Mar 31, 2026 | 13F |
| Lyrical Asset Management LP | $317.9 Mil | 4.8% | 39 | TRIM -5.1% | Mar 31, 2026 | 13F |
| Active Manager | Value | % of Portfolio | Total Positions | QoQ | Filing |
|---|---|---|---|---|---|
| Comprehensive Financial Management LLC | $913.3 Mil | 30.3% | 38 | Hold | 13F |
| Independent Franchise Partners LLP | $616.4 Mil | 4.3% | 26 | TRIM -12.6% | 13F |
| Lyrical Asset Management LP | $317.9 Mil | 4.8% | 39 | TRIM -5.1% | 13F |
| Mirova US LLC | $312.4 Mil | 3.5% | 42 | Hold | 13F |
| Lindsell Train Ltd | $175.4 Mil | 5.6% | 27 | TRIM -7.3% | 13F |
| Smead Capital Management, Inc. | $161.2 Mil | 3.5% | 32 | TRIM -12.9% | 13F |
| Triodos Investment Management BV | $49.0 Mil | 3.7% | 49 | Hold | 13F |
| Lone Peak Global Investors LLC | $12.7 Mil | 2.1% | 42 | Hold | 13F |
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Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Broadline Retail Resources |
| Chain Store Age |
| RetailWire |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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