Upbound (UPBD)
Market Price (9/25/2026): $16.12 | Market Cap: $939.4 MilSector: Consumer Discretionary | Industry: Computer & Electronics Retail
Upbound (UPBD)
Market Price (9/25/2026): $16.12Market Cap: $939.4 MilSector: Consumer DiscretionaryIndustry: Computer & Electronics Retail
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 20%, Dividend Yield is 9.8%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 16%, FCF Yield is 38% Low stock price volatilityVol 12M is 44% Megatrend and thematic driversMegatrends include Cloud Computing. Themes include Hybrid Cloud Solutions, Infrastructure as a Service (IaaS), and Platform as a Service (PaaS). | Weak multi-year price returns2Y Excs Rtn is -76%, 3Y Excs Rtn is -108% Meaningful short interestShort Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 10.05, Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 173% Key risksUPBD key risks include [1] its substantial debt load and restrictive covenants, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 20%, Dividend Yield is 9.8%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 16%, FCF Yield is 38% |
| Low stock price volatilityVol 12M is 44% |
| Megatrend and thematic driversMegatrends include Cloud Computing. Themes include Hybrid Cloud Solutions, Infrastructure as a Service (IaaS), and Platform as a Service (PaaS). |
| Weak multi-year price returns2Y Excs Rtn is -76%, 3Y Excs Rtn is -108% |
| Meaningful short interestShort Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 10.05, Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 173% |
| Key risksUPBD key risks include [1] its substantial debt load and restrictive covenants, Show more. |
Qualitative Assessment
AI Analysis | Feedback
Updated on 9/24/2026
Upbound (UPBD) stock has lost about 15% since 5/31/2026 because of the following key factors:
1. Upbound Group reported mixed fiscal Q2 2026 results, with GAAP earnings per share missing analyst expectations by 62%, despite an adjusted EPS beat of $0.02 ($1.07 reported vs. $1.05 estimate). Additionally, the company narrowed its full-year fiscal 2026 revenue guidance to a range of $4.70 billion to $4.85 billion, down from a previous range of $4.70 billion to $4.95 billion, signaling caution about future performance.
2. The company experienced underperformance in its key Acima segment and incurred substantial cybersecurity fraud losses during fiscal Q2 2026. Acima's revenue declined by 2.5% year-over-year, and its gross merchandise volume (GMV) fell by 10.7%. This weakness in a significant business unit was compounded by a $13.3 million charge for cybersecurity-fraud losses, directly impacting the quarter's financial results.
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Upbound (UPBD) stock has lost about 15% since 5/31/2026 because of the following key factors:
1. Upbound Group reported mixed fiscal Q2 2026 results, with GAAP earnings per share missing analyst expectations by 62%, despite an adjusted EPS beat of $0.02 ($1.07 reported vs. $1.05 estimate). Additionally, the company narrowed its full-year fiscal 2026 revenue guidance to a range of $4.70 billion to $4.85 billion, down from a previous range of $4.70 billion to $4.95 billion, signaling caution about future performance.
2. The company experienced underperformance in its key Acima segment and incurred substantial cybersecurity fraud losses during fiscal Q2 2026. Acima's revenue declined by 2.5% year-over-year, and its gross merchandise volume (GMV) fell by 10.7%. This weakness in a significant business unit was compounded by a $13.3 million charge for cybersecurity-fraud losses, directly impacting the quarter's financial results.
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Updated on 9/24/2026
Upbound (UPBD) stock has lost about 15% since 5/31/2026 because of the following key factors:
1. Upbound Group reported mixed fiscal Q2 2026 results, with GAAP earnings per share missing analyst expectations by 62%, despite an adjusted EPS beat of $0.02 ($1.07 reported vs. $1.05 estimate). Additionally, the company narrowed its full-year fiscal 2026 revenue guidance to a range of $4.70 billion to $4.85 billion, down from a previous range of $4.70 billion to $4.95 billion, signaling caution about future performance.
2. The company experienced underperformance in its key Acima segment and incurred substantial cybersecurity fraud losses during fiscal Q2 2026. Acima's revenue declined by 2.5% year-over-year, and its gross merchandise volume (GMV) fell by 10.7%. This weakness in a significant business unit was compounded by a $13.3 million charge for cybersecurity-fraud losses, directly impacting the quarter's financial results.
3. Negative analyst sentiment and revised price targets followed the fiscal Q2 2026 earnings report, contributing to the stock's decline. Multiple analysts downgraded Upbound Group or lowered their price objectives; for example, Zacks Research cut its rating from "hold" to "strong sell" in early August 2026, and BTIG Research downgraded the stock from "buy" to "neutral" in late July 2026. The average analyst price target was reduced to $28.00.
Show less
Upbound (UPBD) stock has lost about 15% since 5/31/2026 because of the following key factors:
1. Upbound Group reported mixed fiscal Q2 2026 results, with GAAP earnings per share missing analyst expectations by 62%, despite an adjusted EPS beat of $0.02 ($1.07 reported vs. $1.05 estimate). Additionally, the company narrowed its full-year fiscal 2026 revenue guidance to a range of $4.70 billion to $4.85 billion, down from a previous range of $4.70 billion to $4.95 billion, signaling caution about future performance.
2. The company experienced underperformance in its key Acima segment and incurred substantial cybersecurity fraud losses during fiscal Q2 2026. Acima's revenue declined by 2.5% year-over-year, and its gross merchandise volume (GMV) fell by 10.7%. This weakness in a significant business unit was compounded by a $13.3 million charge for cybersecurity-fraud losses, directly impacting the quarter's financial results.
3. Negative analyst sentiment and revised price targets followed the fiscal Q2 2026 earnings report, contributing to the stock's decline. Multiple analysts downgraded Upbound Group or lowered their price objectives; for example, Zacks Research cut its rating from "hold" to "strong sell" in early August 2026, and BTIG Research downgraded the stock from "buy" to "neutral" in late July 2026. The average analyst price target was reduced to $28.00.
Show less
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Stock Movement Drivers
Fundamental Drivers
The -15.6% change in UPBD stock from 5/31/2026 to 9/24/2026 was primarily driven by a -20.3% change in the company's P/E Multiple.| (LTM values as of) | 5312026 | 9242026 | Change |
|---|---|---|---|
| Stock Price ($) | 18.81 | 15.87 | -15.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 4,738 | 4,744 | 0.1% |
| Net Income Margin (%) | 1.8% | 1.9% | 7.1% |
| P/E Multiple | 12.8 | 10.2 | -20.3% |
| Shares Outstanding (Mil) | 58 | 58 | -1.3% |
| Cumulative Contribution | -15.6% |
Market Drivers
5/31/2026 to 9/24/2026| Return | Correlation | |
|---|---|---|
| UPBD | -15.6% | |
| Market (SPY) | 1.7% | 34.2% |
| Sector (XLY) | -8.5% | 46.7% |
Fundamental Drivers
The -22.8% change in UPBD stock from 2/28/2026 to 9/24/2026 was primarily driven by a -35.7% change in the company's P/E Multiple.| (LTM values as of) | 2282026 | 9242026 | Change |
|---|---|---|---|
| Stock Price ($) | 20.55 | 15.87 | -22.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 4,695 | 4,744 | 1.0% |
| Net Income Margin (%) | 1.6% | 1.9% | 22.1% |
| P/E Multiple | 15.9 | 10.2 | -35.7% |
| Shares Outstanding (Mil) | 57 | 58 | -2.6% |
| Cumulative Contribution | -22.8% |
Market Drivers
2/28/2026 to 9/24/2026| Return | Correlation | |
|---|---|---|
| UPBD | -22.8% | |
| Market (SPY) | 12.4% | 37.7% |
| Sector (XLY) | -5.2% | 52.6% |
Fundamental Drivers
The -32.3% change in UPBD stock from 8/31/2025 to 9/24/2026 was primarily driven by a -21.1% change in the company's P/E Multiple.| (LTM values as of) | 8312025 | 9242026 | Change |
|---|---|---|---|
| Stock Price ($) | 23.43 | 15.87 | -32.3% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 4,482 | 4,744 | 5.9% |
| Net Income Margin (%) | 2.3% | 1.9% | -16.4% |
| P/E Multiple | 13.0 | 10.2 | -21.1% |
| Shares Outstanding (Mil) | 57 | 58 | -3.0% |
| Cumulative Contribution | -32.3% |
Market Drivers
8/31/2025 to 9/24/2026| Return | Correlation | |
|---|---|---|
| UPBD | -32.3% | |
| Market (SPY) | 20.3% | 40.4% |
| Sector (XLY) | -4.1% | 53.9% |
Fundamental Drivers
The -37.8% change in UPBD stock from 8/31/2023 to 9/24/2026 was primarily driven by a -44.6% change in the company's P/S Multiple.| (LTM values as of) | 8312023 | 9242026 | Change |
|---|---|---|---|
| Stock Price ($) | 25.53 | 15.87 | -37.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 4,010 | 4,744 | 18.3% |
| P/S Multiple | 0.4 | 0.2 | -44.6% |
| Shares Outstanding (Mil) | 55 | 58 | -5.2% |
| Cumulative Contribution | -37.8% |
Market Drivers
8/31/2023 to 9/24/2026| Return | Correlation | |
|---|---|---|
| UPBD | -37.8% | |
| Market (SPY) | 76.8% | 44.3% |
| Sector (XLY) | 32.4% | 50.3% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| UPBD Return | 28% | -50% | 58% | -10% | -35% | -5% | -44% |
| Peers Return | -45% | -67% | 14% | 0% | -17% | 10% | -81% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 13% | 105% |
Monthly Win Rates [3] | |||||||
| UPBD Win Rate | 58% | 42% | 58% | 42% | 42% | 44% | |
| Peers Win Rate | 33% | 33% | 46% | 46% | 50% | 56% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 56% | |
Max Drawdowns [4] | |||||||
| UPBD Max Drawdown | -33% | -63% | -27% | -28% | -44% | -30% | |
| Peers Max Drawdown | -58% | -75% | -52% | -46% | -60% | -32% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: PRG, KPLT.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/24/2026 (YTD)
How Low Can It Go
| Event | UPBD | S&P 500 |
|---|---|---|
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -23.4% | -9.5% |
| % Gain to Breakeven | 30.5% | 10.5% |
| Time to Breakeven | 48 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -18.0% | -6.7% |
| % Gain to Breakeven | 22.0% | 7.1% |
| Time to Breakeven | 45 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -55.3% | -33.7% |
| % Gain to Breakeven | 123.7% | 50.9% |
| Time to Breakeven | 73 days | 140 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -35.3% | -3.7% |
| % Gain to Breakeven | 54.5% | 3.9% |
| Time to Breakeven | 107 days | 6 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -63.2% | -12.2% |
| % Gain to Breakeven | 171.7% | 13.9% |
| Time to Breakeven | 1190 days | 62 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -62.4% | -6.8% |
| % Gain to Breakeven | 166.1% | 7.3% |
| Time to Breakeven | 1190 days | 15 days |
In The Past
Upbound's stock fell 0.0% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 0.0% gain to breakeven.
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| Event | UPBD | S&P 500 |
|---|---|---|
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -23.4% | -9.5% |
| % Gain to Breakeven | 30.5% | 10.5% |
| Time to Breakeven | 48 days | 24 days |
| 2020 COVID-19 Crash | ||
| % Loss | -55.3% | -33.7% |
| % Gain to Breakeven | 123.7% | 50.9% |
| Time to Breakeven | 73 days | 140 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -35.3% | -3.7% |
| % Gain to Breakeven | 54.5% | 3.9% |
| Time to Breakeven | 107 days | 6 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -63.2% | -12.2% |
| % Gain to Breakeven | 171.7% | 13.9% |
| Time to Breakeven | 1190 days | 62 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -62.4% | -6.8% |
| % Gain to Breakeven | 166.1% | 7.3% |
| Time to Breakeven | 1190 days | 15 days |
| 2013 Taper Tantrum | ||
| % Loss | -29.6% | -0.2% |
| % Gain to Breakeven | 42.0% | 0.2% |
| Time to Breakeven | 272 days | 1 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -26.6% | -17.9% |
| % Gain to Breakeven | 36.3% | 21.8% |
| Time to Breakeven | 63 days | 123 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -22.4% | -15.4% |
| % Gain to Breakeven | 28.9% | 18.2% |
| Time to Breakeven | 112 days | 125 days |
| Summer 2007 Credit Crunch | ||
| % Loss | -36.3% | -8.6% |
| % Gain to Breakeven | 56.9% | 9.5% |
| Time to Breakeven | 998 days | 47 days |
In The Past
Upbound's stock fell 0.0% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 0.0% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Upbound (UPBD)
Upbound (formerly Rent-A-Center, Inc.) is a lease-to-own and retail installment sales company specializing in household durable goods. The company primarily offers customers flexible options to acquire items like furniture, appliances, consumer electronics, and computing devices through lease agreements that can lead to ownership, or via direct installment sales. This model caters to a broad consumer base, particularly those who may not qualify for traditional retail financing.
Beyond a wide range of household products, Upbound's offerings extend to tools, tires, and fashion accessories. The company operates through multiple channels, including its owned and franchised brick-and-mortar stores under brands like Rent-A-Centre, ColorTyme, and RimTyme, as well as retail installment sales stores such as Get It Now. It also leverages an e-commerce platform, rentacenter.com, and its Acima segment facilitates lease-to-own transactions through kiosks located within third-party retail stores, further broadening its accessibility.
Upbound serves customers across the United States, Puerto Rico, and Mexico. With a significant footprint of owned and franchised locations, the company's core focus is on providing accessible payment solutions for essential and discretionary household items, allowing consumers to obtain goods without upfront credit requirements often associated with traditional purchasing or financing.
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Here are 1-3 brief analogies for Upbound:
- Best Buy for rent-to-own electronics and furniture.
- Netflix for physical household goods, but you can eventually own the items.
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- Lease-to-own Agreements: Providing household durable goods such as furniture, appliances, electronics, and accessories to customers through lease-to-own contracts.
- Installment Sales: Offering merchandise for direct purchase through installment payment plans, primarily under the Get It Now and Home Choice brands.
- Retail Partner Lease-to-own Solutions: Facilitating lease-to-own transactions for consumers who do not qualify for traditional financing, often through kiosks located within other retailers' stores.
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Upbound (UPBD) Major Customers
Upbound (formerly Rent-A-Center, Inc.) primarily sells directly to individual consumers rather than other businesses. The company serves the following categories of customers:
- Consumers seeking lease-to-own household durable goods: Individuals who require flexible payment solutions for essential home products such as furniture, appliances, consumer electronics, computers, and smartphones, often due to a preference for lease-to-own options or challenges qualifying for traditional credit.
- Shoppers needing alternative financing at third-party retailers: Customers who utilize Upbound's lease-to-own transaction services (e.g., through its Acima segment) at other retail locations when they do not qualify for financing directly from those traditional retailers.
- Individuals purchasing merchandise on installment plans: Consumers who acquire goods through the company's direct retail installment sales stores (such as Get It Now and Home Choice).
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Fahmi Karam
Chief Executive Officer
Fahmi Karam was appointed Chief Executive Officer of Upbound in June 2025. He previously served as the Executive Vice President and Chief Financial Officer of the company, a role he took on in October 2022. Mr. Karam brings nearly 25 years of experience in strategy, operations, and finance. Prior to his time at Upbound, he was Chief Financial Officer & Head-Pricing & Analytics at Santander Consumer USA Holdings, Inc., and a Senior Associate at Deloitte & Touche LLP.
Hal Khouri
Executive Vice President, Chief Financial Officer
Hal Khouri joined Upbound as Executive Vice President and Chief Financial Officer, effective November 10, 2025. He has over 30 years of experience in consumer-based banking, financial services, leasing, retail, consulting, and government service. Before joining Upbound, Mr. Khouri served as Executive Vice President and Chief Financial Officer of goeasy Ltd. from August 2019 through November 2025. His previous experience also includes CFO positions at Walmart Canada Bank (now Fairstone Bank of Canada) and JPMorgan Chase Canada Bank.
Anthony Blasquez
Executive Vice President, Rent-A-Center
Anthony Blasquez is the Executive Vice President of Rent-A-Center.
Rebecca Wooters
Executive Vice President, Chief Growth Officer
Rebecca Wooters is the Executive Vice President, Chief Growth Officer at Upbound.
Tyler Montrone
Executive Vice President, Acima
Tyler Montrone serves as the Executive Vice President for Acima at Upbound.
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The key risks to Upbound's business (NASDAQ: UPBD) include:
- Economic Conditions and Consumer Credit Risk: Upbound's performance is highly sensitive to the general strength of the economy and prevailing economic conditions. Factors such as inflation, central bank monetary policy, recessionary pressures, and the availability of credit for consumers can significantly influence customer spending habits and their ability to make timely lease payments. This directly impacts the company's lease charge-off rates and overall profitability.
- Significant Debt and Financial Leverage: The company operates with a substantial amount of debt, reflected in a high debt-to-equity ratio, which can lead to increased interest expenses and potential liquidity concerns. High interest rates can further exacerbate the cost of this debt, potentially limiting the company's financial flexibility and opportunities for growth due to debt covenants.
- Regulatory and Litigation Challenges: Upbound faces risks associated with changes in laws and regulations governing lease-to-own transactions. There is a continuous risk that these transactions could be re-characterized as credit sales, subjecting the company to consumer credit laws and regulations that could adversely affect its business model. Furthermore, the company is involved in ongoing litigation, including a lawsuit between its Acima segment and the Consumer Financial Protection Bureau (CFPB) regarding alleged illegal lending activities, the outcome of which could have a material impact.
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The rise of "Buy Now, Pay Later" (BNPL) services presents a clear emerging threat. These fintech-driven installment payment options offer consumers alternative financing for purchases, often with immediate approval and integration into retail checkouts. As BNPL services expand their reach and cater to a broader spectrum of credit profiles, they could directly compete with Upbound's lease-to-own and installment sales models, potentially drawing away customers seeking flexible payment solutions for household durable goods.
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Upbound (symbol: UPBD), operating primarily as Rent-A-Center, offers lease-to-own agreements for household durable goods such as furniture, appliances, consumer electronics, computers, and smartphones. The addressable market for these products and services is defined by the broader rent-to-own industry.
The global rent-to-own market was estimated to be USD 100.92 billion in 2024 and is projected to grow to USD 151.65 billion by 2033.
Specifically, for the United States, a significant region for Upbound's operations, the rent-to-own market was valued at USD 29.51 billion in 2024.
While Upbound also has a presence in Mexico and Puerto Rico, specific market sizes for the rent-to-own industry in these regions were not readily available in the search results.
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Upbound Group (UPBD) is expected to drive future revenue growth over the next two to three years through several key initiatives, focusing on the expansion and integration of its digital platforms and diversification of its service offerings.
Here are the anticipated drivers of future revenue growth:
* **Continued Growth of the Acima Segment:** The Acima segment, Upbound's virtual lease-to-own (LTO) platform, is a significant contributor to revenue growth. It has demonstrated consistent expansion and is projected to achieve mid-single-digit year-over-year growth in Gross Merchandise Volume (GMV) and revenue in 2026. The acquisition of Acima Holdings in 2020 significantly enhanced the company's virtual LTO capabilities, allowing for flexible leasing solutions through third-party retailers and broadening its customer reach.
* **Integration and Expansion of Brigit's Financial Health Technology:** The acquisition of Brigit, a financial health technology company, in early 2025 is a crucial driver. Brigit is anticipated to deliver annualized revenue growth exceeding 30% in 2026, with projected revenues between $265 million and $285 million. This strategic move expands Upbound's service portfolio to include financial health solutions like earned wage access and credit-building products, aiming to serve approximately four million active customers.
* **Digital Transformation and E-commerce Enhancements:** Upbound is actively investing in its digital transformation, which includes expanding its e-commerce capabilities and leveraging technology and data to improve the customer experience and operational efficiency. Investments in digital channels and the launch of new e-commerce platforms are expected to boost revenue by enhancing accessibility and streamlining transactions for consumers.
* **Expansion into New Product Categories and Service Offerings:** The company is strategically moving beyond its traditional household goods lease-to-own offerings to introduce new product categories and expand its range of services. This diversification strategy, exemplified by the Brigit acquisition, aims to cater to a broader spectrum of consumer needs and create new revenue streams beyond the core lease-to-own business.
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Capital Allocation Decisions (2021-2026)
Share Repurchases
- A stock repurchase program of approximately $500 million was authorized in 2021.
- As of mid-2025, the company had a stock repurchase program in place but appeared more focused on debt reduction rather than active share repurchases.
- By early 2026, the company was prioritizing deleveraging and maintaining its dividend, with opportunistic share buybacks deferred.
Share Issuance
- In connection with the acquisition of Brigit on January 31, 2025, Upbound issued approximately 2.7 million shares of common stock as part of the total consideration.
- During the first half of 2023, approximately 599,845 market-based performance units and 350,736 time-based stock awards were granted under long-term incentive plans.
Inbound Investments
- Upbound raised $60 million in a Series B funding round on November 29, 2021, with investors including Altimeter Capital and Telstra Ventures.
Outbound Investments
- On January 31, 2025, Upbound acquired Brigit for a total consideration of up to $460 million, which included approximately $278.7 million in cash and about 2.7 million shares of Upbound common stock, along with deferred consideration and an earnout.
- During 2025, the company acquired four lease-to-own store locations.
Capital Expenditures
- Capital expenditures totaled $66.9 million in 2025, $56.3 million in 2024, and $53.4 million in 2023.
- The increase in capital expenditures in 2025 was primarily attributed to higher investment in software development.
- The company continues to invest in technology and infrastructure to support its business evolution and transformation, including digital investments for customer experience and cross-segment connections.
Peer Outperformance in Computer & Electronics Retail
nullShare of Computer & Electronics Retail constituents that UPBD has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
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3Y
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5Y
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Median price return by industry across the Consumer Discretionary sector, ranked by 5Y. Computer & Electronics Retail is UPBD's own industry. Use this to see which corners of the sector have carried the returns.
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Education Services | 14 | -16.0% | 78.1% | 68.3% | LINC 279% · PRDO 222% · CVSA 221% |
| Homebuilding | 18 | -9.1% | 33.5% | 50.2% | GRBK 217% · PHM 161% · TOL 139% |
| Specialty Stores | 7 | 5.4% | 46.3% | 14.2% | SIG 33% · ASO 19% · FIVE 15% |
| Home Improvement Retail | 5 | -26.7% | -5.8% | -1.7% | HVT 10% · LOW 0% · HD -2% |
| Hotels, Resorts & Cruise Lines | 22 | 14.9% | 42.9% | -2.6% | RCL 173% · MAR 140% · HLT 134% |
| Automotive Retail | 18 | -21.3% | -2.6% | -7.6% | MUSA 223% · PAG 120% · ORLY 107% |
| Distributors | 4 | -12.2% | -26.1% | -14.0% | ARMK 139% · GPC 21% · LKQ -49% |
| Home Furnishings | 4 | -8.5% | 20.6% | -17.3% | SGI 33% · LZB 1% · MHK -35% |
| Footwear | 10 | 54.8% | 47.6% | -18.2% | WEYS 174% · DECK 21% · SHOO 18% |
| Specialized Consumer Services | 10 | -19.0% | 12.5% | -18.9% | HRB 97% · FTDR 70% · SCI 38% |
| Restaurants | 35 | -8.5% | -13.9% | -23.8% | EAT 300% · CAKE 139% · BH-A 103% |
| Leisure Products | 13 | -25.5% | -21.6% | -40.7% | GOLF 73% · HAS 12% · MCFT -20% |
| Casinos & Gaming | 21 | -16.4% | -22.3% | -41.5% | MCRI 96% · RRR 29% · BYD 17% |
| Household Appliances | 18 | -7.0% | 0.3% | -42.2% | FLXS 206% · HBB 169% · KEQU 159% |
| Automotive Parts & Equipment | 38 | -16.9% | -16.0% | -42.3% | MOD 1632% · GTX 263% · CAAS 83% |
| Apparel Retail | 26 | -4.9% | 16.1% | -42.7% | ANF 236% · URBN 134% · ROST 114% |
| Apparel, Accessories & Luxury Goods | 28 | -9.4% | 6.9% | -43.6% | RL 231% · TPR 223% · ELA 212% |
| Leisure Facilities | 11 | -21.6% | -8.5% | -44.8% | OSW 130% · JAKK 117% · ESCA 22% |
| Computer & Electronics Retail ← | 3 | -4.7% | 41.6% | -45.9% | BBY 10% · GME -46% · UPBD -65% |
| Broadline Retail | 15 | -8.8% | 14.6% | -57.2% | DDS 304% · EBAY 61% · AMZN 46% |
| Automobile Manufacturers | 8 | -78.3% | -51.6% | -72.5% | GM 61% · TSLA 46% · F 25% |
| Consumer Electronics | 11 | -15.3% | -18.3% | -75.1% | AXIL 2253% · GRMN 89% · SONO -50% |
| Other Specialty Retail | 18 | -35.9% | -45.4% | -79.7% | TLF 106% · BBW 64% · WINA 58% |
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 15.87 |
| Mkt Cap | 0.9 |
| Rev LTM | 2,583 |
| Op Inc LTM | 242 |
| FCF LTM | 319 |
| FCF 3Y Avg | 192 |
| CFO LTM | 333 |
| CFO 3Y Avg | 250 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 6.6% |
| Rev Chg 3Y Avg | 5.8% |
| Rev Chg Q | 4.0% |
| QoQ Delta Rev Chg LTM | 1.0% |
| Op Inc Chg LTM | -4.7% |
| Op Inc Chg 3Y Avg | 29.5% |
| Op Mgn LTM | 5.1% |
| Op Mgn 3Y Avg | 5.7% |
| QoQ Delta Op Mgn LTM | -0.2% |
| CFO/Rev LTM | 9.0% |
| CFO/Rev 3Y Avg | 5.6% |
| FCF/Rev LTM | 7.5% |
| FCF/Rev 3Y Avg | 4.2% |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Acima | 2,512 | 2,261 | 1,931 | 2,110 | 2,328 |
| Rent-A-Center | 1,897 | 1,980 | 1,986 | 1,950 | 2,038 |
| Brigit | 206 | ||||
| Mexico | 79 | 79 | 75 | 65 | 61 |
| Franchising | 120 | 156 | |||
| Total | 4,695 | 4,321 | 3,992 | 4,245 | 4,583 |
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Acima | 295 | 256 | 235 | 151 | 176 |
| Rent-A-Center | 250 | 297 | 291 | 335 | 449 |
| Brigit | 31 | ||||
| Mexico | 5 | 5 | 5 | 6 | 8 |
| Corporate | -357 | -266 | -368 | -363 | -373 |
| Franchising | 19 | 20 | |||
| Total | 223 | 292 | 163 | 149 | 281 |
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Acima | 1,281 | 1,302 | 1,222 | 1,199 | 1,477 |
| Rent-A-Center | 1,016 | 978 | 1,061 | 1,068 | 1,027 |
| Corporate | 486 | 323 | 363 | 427 | 433 |
| Brigit | 430 | 0 | |||
| Mexico | 63 | 48 | 57 | 51 | 42 |
| Franchising | 18 | 18 | 15 | ||
| Total | 3,276 | 2,650 | 2,721 | 2,764 | 2,993 |
Price Behavior
Price Behavior
| Market Price | $15.87 | |
| Market Cap ($ Bil) | 0.9 | |
| First Trading Date | 01/25/1995 | |
| Distance from 52W High | -30.8% | |
| 50 Days | 200 Days | |
| DMA Price | $19.27 | $18.68 |
| DMA Trend | indeterminate | down |
| Distance from DMA | -17.6% | -15.0% |
| 3M | 1YR | |
| Volatility | 39.2% | 44.4% |
| Downside Capture | 307.09 | 194.71 |
| Upside Capture | 131.63 | 116.97 |
| Correlation (SPY) | 34.1% | 40.8% |
UPBD Betas & Captures as of 8/31/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 2.50 | 1.50 | 1.19 | 1.17 | 1.45 | 1.23 |
| Up Beta | 1.27 | -0.26 | 0.10 | 1.05 | 1.34 | 1.26 |
| Down Beta | 1.93 | 0.16 | 0.39 | 0.56 | 1.25 | 0.87 |
| Up Capture | 229% | 189% | 193% | 114% | 139% | 162% |
| Bmk +ve Days | 10 | 21 | 32 | 68 | 138 | 427 |
| Stock +ve Days | 9 | 17 | 31 | 58 | 116 | 357 |
| Down Capture | 492% | 313% | 185% | 155% | 148% | 110% |
| Bmk -ve Days | 11 | 21 | 32 | 59 | 113 | 324 |
| Stock -ve Days | 12 | 25 | 32 | 67 | 131 | 383 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with UPBD | |
|---|---|---|---|---|
| UPBD | -31.7% | 44.3% | -0.73 | - |
| Sector ETF (XLY) | -6.7% | 19.5% | -0.48 | 54.6% |
| Equity (SPY) | 16.7% | 13.0% | 0.92 | 41.0% |
| Gold (GLD) | 13.1% | 29.3% | 0.42 | -1.6% |
| Commodities (DBC) | 45.1% | 20.7% | 1.71 | -28.5% |
| Real Estate (VNQ) | 3.7% | 13.7% | 0.01 | 33.3% |
| Bitcoin (BTCUSD) | -24.8% | 44.8% | -0.51 | 13.1% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with UPBD | |
|---|---|---|---|---|
| UPBD | -19.3% | 48.0% | -0.28 | - |
| Sector ETF (XLY) | 4.5% | 24.1% | 0.15 | 49.8% |
| Equity (SPY) | 12.9% | 17.2% | 0.57 | 45.4% |
| Gold (GLD) | 19.0% | 18.8% | 0.82 | -2.3% |
| Commodities (DBC) | 10.6% | 19.6% | 0.42 | 2.3% |
| Real Estate (VNQ) | 0.7% | 18.9% | -0.07 | 39.0% |
| Bitcoin (BTCUSD) | 12.0% | 52.6% | 0.41 | 18.2% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with UPBD | |
|---|---|---|---|---|
| UPBD | 6.6% | 48.7% | 0.32 | - |
| Sector ETF (XLY) | 12.1% | 22.2% | 0.50 | 46.6% |
| Equity (SPY) | 15.5% | 17.9% | 0.73 | 44.3% |
| Gold (GLD) | 12.0% | 16.4% | 0.60 | 0.4% |
| Commodities (DBC) | 8.5% | 18.1% | 0.39 | 10.4% |
| Real Estate (VNQ) | 4.8% | 20.7% | 0.19 | 39.2% |
| Bitcoin (BTCUSD) | 63.7% | 66.2% | 1.03 | 12.8% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 9/1/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 7/30/2026 | -4.0% | -4.0% | -7.9% |
| 4/30/2026 | 4.3% | 0.4% | 1.4% |
| 2/19/2026 | 6.3% | 3.2% | -17.5% |
| 10/30/2025 | -16.3% | -14.1% | -21.8% |
| 7/31/2025 | -15.3% | -10.7% | 6.2% |
| 5/1/2025 | 19.1% | 16.3% | 15.3% |
| 2/20/2025 | -5.0% | -6.6% | -15.4% |
| 10/31/2024 | 8.0% | 25.9% | 27.0% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 13 | 13 | 14 |
| # Negative | 11 | 11 | 10 |
| Median Positive | 5.7% | 4.3% | 9.8% |
| Median Negative | -4.8% | -5.4% | -13.8% |
| Max Positive | 19.1% | 25.9% | 27.0% |
| Max Negative | -16.4% | -19.9% | -25.4% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 7/30/2026 | -4.0% | -4.0% | -7.9% |
| 4/30/2026 | 4.3% | 0.4% | 1.4% |
| 2/19/2026 | 6.3% | 3.2% | -17.5% |
| 10/30/2025 | -16.3% | -14.1% | -21.8% |
| 7/31/2025 | -15.3% | -10.7% | 6.2% |
| 5/1/2025 | 19.1% | 16.3% | 15.3% |
| 2/20/2025 | -5.0% | -6.6% | -15.4% |
| 10/31/2024 | 8.0% | 25.9% | 27.0% |
| 8/1/2024 | -6.8% | -15.8% | -11.6% |
| 5/2/2024 | -3.9% | 2.9% | 3.8% |
| 2/22/2024 | 5.7% | 4.3% | 6.6% |
| 11/2/2023 | 5.9% | 10.7% | 15.1% |
| 8/3/2023 | -4.8% | -4.2% | -10.0% |
| 5/4/2023 | 10.2% | 14.9% | 22.8% |
| 2/23/2023 | -1.1% | -0.5% | -15.5% |
| 11/2/2022 | 7.9% | 3.8% | 19.9% |
| 8/4/2022 | -1.3% | 4.1% | -12.1% |
| 5/4/2022 | 4.2% | -1.7% | -3.4% |
| 2/24/2022 | -16.4% | -19.9% | -25.4% |
| 11/4/2021 | -3.7% | 2.3% | 4.6% |
| 8/5/2021 | 1.9% | 13.7% | 12.6% |
| 5/6/2021 | 2.0% | -5.4% | 8.5% |
| 2/24/2021 | 0.6% | 6.2% | 6.1% |
| 10/28/2020 | 1.5% | -2.5% | 11.1% |
| SUMMARY STATS | |||
| # Positive | 13 | 13 | 14 |
| # Negative | 11 | 11 | 10 |
| Median Positive | 5.7% | 4.3% | 9.8% |
| Median Negative | -4.8% | -5.4% | -13.8% |
| Max Positive | 19.1% | 25.9% | 27.0% |
| Max Negative | -16.4% | -19.9% | -25.4% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 07/31/2026 | 10-Q |
| 03/31/2026 | 05/01/2026 | 10-Q |
| 12/31/2025 | 02/23/2026 | 10-K |
| 09/30/2025 | 10/31/2025 | 10-Q |
| 06/30/2025 | 07/31/2025 | 10-Q |
| 03/31/2025 | 05/02/2025 | 10-Q |
| 12/31/2024 | 02/25/2025 | 10-K |
| 09/30/2024 | 10/31/2024 | 10-Q |
| 06/30/2024 | 08/01/2024 | 10-Q |
| 03/31/2024 | 05/02/2024 | 10-Q |
| 12/31/2023 | 02/27/2024 | 10-K |
| 09/30/2023 | 11/02/2023 | 10-Q |
| 06/30/2023 | 08/04/2023 | 10-Q |
| 03/31/2023 | 05/04/2023 | 10-Q |
| 12/31/2022 | 02/24/2023 | 10-K |
| 09/30/2022 | 11/03/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 07/31/2026 | 10-Q |
| 03/31/2026 | 05/01/2026 | 10-Q |
| 12/31/2025 | 02/23/2026 | 10-K |
| 09/30/2025 | 10/31/2025 | 10-Q |
| 06/30/2025 | 07/31/2025 | 10-Q |
| 03/31/2025 | 05/02/2025 | 10-Q |
| 12/31/2024 | 02/25/2025 | 10-K |
| 09/30/2024 | 10/31/2024 | 10-Q |
| 06/30/2024 | 08/01/2024 | 10-Q |
| 03/31/2024 | 05/02/2024 | 10-Q |
| 12/31/2023 | 02/27/2024 | 10-K |
| 09/30/2023 | 11/02/2023 | 10-Q |
| 06/30/2023 | 08/04/2023 | 10-Q |
| 03/31/2023 | 05/04/2023 | 10-Q |
| 12/31/2022 | 02/24/2023 | 10-K |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 08/05/2022 | 10-Q |
| 03/31/2022 | 05/06/2022 | 10-Q |
| 12/31/2021 | 02/28/2022 | 10-K |
| 09/30/2021 | 11/05/2021 | 10-Q |
| 06/30/2021 | 08/06/2021 | 10-Q |
| 03/31/2021 | 05/07/2021 | 10-Q |
| 12/31/2020 | 03/01/2021 | 10-K |
| 09/30/2020 | 10/30/2020 | 10-Q |
| 06/30/2020 | 08/06/2020 | 10-Q |
| 03/31/2020 | 05/11/2020 | 10-Q |
| 12/31/2019 | 03/02/2020 | 10-K |
| 09/30/2019 | 11/07/2019 | 10-Q |
Recent Forward Guidance
Updated 9/15/2026Latest: Q2 2026 Earnings Reported 7/30/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| Q3 2026 Revenue | Reported | 1.05 Bil | 1.10 Bil | 1.15 Bil | ||||
| Q3 2026 Adjusted EBITDA | Reported | 105.00 Mil | 110.00 Mil | 115.00 Mil | ||||
| Q3 2026 Non-GAAP Diluted EPS | Reported | 0.85 | 0.9 | 0.95 | ||||
| 2026 Revenue | Reported | 4.70 Bil | 4.78 Bil | 4.85 Bil | -1.0% | Lowered | Guidance: 4.83 Bil for 2026 | |
| 2026 Adjusted EBITDA | Reported | 500.00 Mil | 517.50 Mil | 535.00 Mil | 0 | Affirmed | Guidance: 517.50 Mil for 2026 | |
| 2026 Non-GAAP Diluted EPS | Reported | 4 | 4.17 | 4.35 | 0 | Affirmed | Guidance: 4.17 for 2026 | |
Prior: Q1 2026 Earnings Reported 4/30/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| Q2 2026 Revenue | Reported | 1.10 Bil | 1.15 Bil | 1.20 Bil | ||||
| Q2 2026 Adjusted EBITDA | Reported | 120.00 Mil | 125.00 Mil | 130.00 Mil | ||||
| Q2 2026 Non-GAAP Diluted EPS | Reported | 1 | 1.05 | 1.1 | ||||
| 2026 Revenue | Reported | 4.70 Bil | 4.83 Bil | 4.95 Bil | 0.0% | Affirmed | Guidance: 4.83 Bil for 2026 | |
| 2026 Adjusted EBITDA | Reported | 500.00 Mil | 517.50 Mil | 535.00 Mil | 0.0% | Affirmed | Guidance: 517.50 Mil for 2026 | |
| 2026 Non-GAAP Diluted EPS | Reported | 4 | 4.17 | 4.35 | 0.0% | Affirmed | Guidance: 4.17 for 2026 | |
Q4 2025 Earnings Reported 2/19/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Revenue | Reported | 4.70 Bil | 4.83 Bil | 4.95 Bil | ||||
| 2026 Adjusted EBITDA | Reported | 500.00 Mil | 517.50 Mil | 535.00 Mil | ||||
| 2026 Non-GAAP Diluted EPS | Reported | 4 | 4.17 | 4.35 | 1.8% | Higher New | Guidance: 4.1 for 2025 | |
Insider Activity
Updated 9/2/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Blasquez, Anthony J | EVP-RAC | Direct | Sell | 8262026 | 18.85 | 10,000 | 188,500 | 824,065 | Form |
| 2 | Brown, Jeffrey J | by the Jeffrey J Brown Living Trust | Buy | 7092026 | 20.09 | 454 | 9,121 | 479,207 | Form | |
| 3 | Brown, Jeffrey J | by Brown Equity Partners, LLC | Buy | 7092026 | 20.09 | 1,841 | 36,986 | 1,942,321 | Form | |
| 4 | Brown, Jeffrey J | by the Jeffrey J Brown Living Trust | Buy | 4302026 | 19.41 | 461 | 8,948 | 454,175 | Form | |
| 5 | Brown, Jeffrey J | by Brown Equity Partners, LLC | Buy | 4302026 | 19.41 | 1,868 | 36,258 | 1,840,844 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Blasquez, Anthony J | EVP-RAC | Direct | Sell | 8262026 | 18.85 | 10,000 | 188,500 | 824,065 | Form |
| 2 | Brown, Jeffrey J | by the Jeffrey J Brown Living Trust | Buy | 7092026 | 20.09 | 454 | 9,121 | 479,207 | Form | |
| 3 | Brown, Jeffrey J | by Brown Equity Partners, LLC | Buy | 7092026 | 20.09 | 1,841 | 36,986 | 1,942,321 | Form | |
| 4 | Brown, Jeffrey J | by the Jeffrey J Brown Living Trust | Buy | 4302026 | 19.41 | 461 | 8,948 | 454,175 | Form | |
| 5 | Brown, Jeffrey J | by Brown Equity Partners, LLC | Buy | 4302026 | 19.41 | 1,868 | 36,258 | 1,840,844 | Form | |
| 6 | Brown, Jeffrey J | by the Jeffrey J Brown Living Trust | Buy | 10232025 | 22.27 | 386 | 8,596 | 499,806 | Form | |
| 7 | Brown, Jeffrey J | by Brown Equity Partners, LLC | Buy | 10232025 | 22.27 | 1,565 | 34,853 | 2,025,791 | Form | |
| 8 | Montrone, Ralph T | EVP, Acima | Direct | Sell | 9122025 | 25.23 | 6,000 | 151,380 | 1,239,373 | Form |
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Computer & Electronics Retail Resources |
| Dealerscope |
| Channel Daily News |
| Twice |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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Core Cache Last Updated: 9/24/2026