Wayfair (W)
Market Price (11/1/2026): $0 | Market Cap: $-Sector: Consumer Discretionary | Industry: Broadline Retail
Wayfair (W)
Market Price (11/1/2026): $0Market Cap: $-Sector: Consumer DiscretionaryIndustry: Broadline Retail
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Megatrend and thematic driversMegatrends include E-commerce & Digital Retail. Themes include Online Marketplaces, Direct-to-Consumer Brands, and Last-Mile Delivery. | Trading close to highsDist 52W High is -3.5%, Dist 3Y High is -3.5% | Expensive valuation multiplesP/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 23x Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 52% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -6.3% Key risksW key risks include [1] its ongoing inability to achieve sustained profitability due to significant marketing and fulfillment costs, Show more. |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail. Themes include Online Marketplaces, Direct-to-Consumer Brands, and Last-Mile Delivery. |
| Trading close to highsDist 52W High is -3.5%, Dist 3Y High is -3.5% |
| Expensive valuation multiplesP/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 23x |
| Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 52% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -6.3% |
| Key risksW key risks include [1] its ongoing inability to achieve sustained profitability due to significant marketing and fulfillment costs, Show more. |
Qualitative Assessment
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Wayfair (W) stock has gained about 35% since 7/31/2026 because of the following key factors:
1. Stronger-than-expected Q2 2026 earnings fueled investor confidence and drove significant stock appreciation.
Wayfair reported its second-quarter fiscal 2026 results on August 4, 2026, for the period ending June 30, 2026, exceeding analyst expectations. The company announced a 7.5% year-over-year increase in total net revenue, reaching $3.5 billion, surpassing the consensus estimate of $3.47 billion. U.S. net revenue saw an 8.7% rise year-over-year to $3.1 billion, marking the strongest domestic growth since the post-COVID period. Non-GAAP Adjusted Diluted Earnings Per Share (EPS) of $0.95 notably beat the analyst consensus of $0.90. Furthermore, Wayfair achieved $301 million in Non-GAAP Free Cash Flow, its strongest performance since 2020, and a Non-GAAP Adjusted EBITDA of $242 million, representing a 6.9% margin, the highest since 2021. This strong financial performance immediately led to a significant surge in the stock price, with shares trending up by nearly 30% on the day of the earnings release.
2. Numerous analyst upgrades and increased price targets provided a positive outlook, supporting the upward trend.
Following the robust Q2 fiscal 2026 results, several prominent financial institutions upgraded their ratings and raised price targets for Wayfair. Major banks, including Bank of America, UBS, and JPMorgan, increased their price targets, signaling growing confidence in the company's recovery and margin expansion. For instance, UBS raised its target to $118, and Needham & Company LLC increased its target price from $83.00 to $133.00. By late August 2026, the average one-year price target was revised upwards by 29.24% to $123.50, from a prior estimate of $95.56 set on August 1, 2026. As of October 22, 2026, Wayfair maintained a consensus "Buy" rating from analysts with an average price target of $122.9, with some individual targets reaching as high as $156.00. This collective positive sentiment from analysts contributed to the stock's sustained gain.
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Wayfair (W) stock has gained about 35% since 7/31/2026 because of the following key factors:
1. Stronger-than-expected Q2 2026 earnings fueled investor confidence and drove significant stock appreciation.
Wayfair reported its second-quarter fiscal 2026 results on August 4, 2026, for the period ending June 30, 2026, exceeding analyst expectations. The company announced a 7.5% year-over-year increase in total net revenue, reaching $3.5 billion, surpassing the consensus estimate of $3.47 billion. U.S. net revenue saw an 8.7% rise year-over-year to $3.1 billion, marking the strongest domestic growth since the post-COVID period. Non-GAAP Adjusted Diluted Earnings Per Share (EPS) of $0.95 notably beat the analyst consensus of $0.90. Furthermore, Wayfair achieved $301 million in Non-GAAP Free Cash Flow, its strongest performance since 2020, and a Non-GAAP Adjusted EBITDA of $242 million, representing a 6.9% margin, the highest since 2021. This strong financial performance immediately led to a significant surge in the stock price, with shares trending up by nearly 30% on the day of the earnings release.
2. Numerous analyst upgrades and increased price targets provided a positive outlook, supporting the upward trend.
Following the robust Q2 fiscal 2026 results, several prominent financial institutions upgraded their ratings and raised price targets for Wayfair. Major banks, including Bank of America, UBS, and JPMorgan, increased their price targets, signaling growing confidence in the company's recovery and margin expansion. For instance, UBS raised its target to $118, and Needham & Company LLC increased its target price from $83.00 to $133.00. By late August 2026, the average one-year price target was revised upwards by 29.24% to $123.50, from a prior estimate of $95.56 set on August 1, 2026. As of October 22, 2026, Wayfair maintained a consensus "Buy" rating from analysts with an average price target of $122.9, with some individual targets reaching as high as $156.00. This collective positive sentiment from analysts contributed to the stock's sustained gain.
3. Strategic business initiatives, including luxury segment growth, omnichannel expansion, and enhanced marketing, contributed to positive market sentiment.
Wayfair demonstrated strong performance in its luxury segment, Perigold, which grew by over 35% in fiscal Q2 2026. The company also continued its omnichannel strategy by opening a smaller-format prototype store in Columbus, Ohio, in July 2026, and announcing plans for additional large-format stores, including one in Pittsburgh for 2027. In September 2026, Wayfair launched "Wayfair Delivers," a new brand platform supported by a significant increase in advertising investment, particularly in football programming. Additionally, Wayfair deepened its partnership with Klarna to offer 0% APR financing and flexible payment options, and announced its major "Way Day" sales event for October 24-26, 2026, with early deals starting October 19. These strategic moves highlighted efforts to capture market share, improve customer experience, and drive sales, reinforcing investor confidence.
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Stock Movement Drivers
Fundamental Drivers
The 36.5% change in W stock from 7/31/2026 to 10/31/2026 was primarily driven by a 34.9% change in the company's P/S Multiple.| (LTM values as of) | 7312026 | 10312026 | Change |
|---|---|---|---|
| Stock Price ($) | 84.90 | 115.91 | 36.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 12,658 | 12,904 | 1.9% |
| P/S Multiple | 0.9 | 1.2 | 34.9% |
| Shares Outstanding (Mil) | 131 | 132 | -0.8% |
| Cumulative Contribution | 36.5% |
Market Drivers
7/31/2026 to 10/31/2026| Return | Correlation | |
|---|---|---|
| W | 36.5% | |
| Market (SPY) | 1.2% | 50.8% |
| Sector (XLY) | -0.6% | 31.9% |
Fundamental Drivers
The 81.3% change in W stock from 4/30/2026 to 10/31/2026 was primarily driven by a 79.2% change in the company's P/S Multiple.| (LTM values as of) | 4302026 | 10312026 | Change |
|---|---|---|---|
| Stock Price ($) | 63.93 | 115.91 | 81.3% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 12,658 | 12,904 | 1.9% |
| P/S Multiple | 0.7 | 1.2 | 79.2% |
| Shares Outstanding (Mil) | 131 | 132 | -0.8% |
| Cumulative Contribution | 81.3% |
Market Drivers
4/30/2026 to 10/31/2026| Return | Correlation | |
|---|---|---|
| W | 81.3% | |
| Market (SPY) | 5.4% | 49.2% |
| Sector (XLY) | -2.3% | 45.2% |
Fundamental Drivers
The 12.0% change in W stock from 10/31/2025 to 10/31/2026 was primarily driven by a 7.9% change in the company's P/S Multiple.| (LTM values as of) | 10312025 | 10312026 | Change |
|---|---|---|---|
| Stock Price ($) | 103.51 | 115.91 | 12.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 12,241 | 12,904 | 5.4% |
| P/S Multiple | 1.1 | 1.2 | 7.9% |
| Shares Outstanding (Mil) | 130 | 132 | -1.5% |
| Cumulative Contribution | 12.0% |
Market Drivers
10/31/2025 to 10/31/2026| Return | Correlation | |
|---|---|---|
| W | 12.0% | |
| Market (SPY) | 11.7% | 50.2% |
| Sector (XLY) | -3.2% | 48.1% |
Fundamental Drivers
The 172.0% change in W stock from 10/31/2023 to 10/31/2026 was primarily driven by a 195.3% change in the company's P/S Multiple.| (LTM values as of) | 10312023 | 10312026 | Change |
|---|---|---|---|
| Stock Price ($) | 42.61 | 115.91 | 172.0% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 11,886 | 12,904 | 8.6% |
| P/S Multiple | 0.4 | 1.2 | 195.3% |
| Shares Outstanding (Mil) | 112 | 132 | -15.2% |
| Cumulative Contribution | 172.0% |
Market Drivers
10/31/2023 to 10/31/2026| Return | Correlation | |
|---|---|---|
| W | 172.0% | |
| Market (SPY) | 86.9% | 55.0% |
| Sector (XLY) | 55.2% | 55.9% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| W Return | -16% | -83% | 88% | -28% | 127% | 15% | -49% |
| Peers Return | 32% | -25% | 24% | 29% | -1% | 13% | 76% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 13% | 106% |
Monthly Win Rates [3] | |||||||
| W Win Rate | 50% | 17% | 58% | 50% | 67% | 60% | |
| Peers Win Rate | 62% | 38% | 62% | 67% | 48% | 46% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| W Max Drawdown | -45% | -86% | -57% | -48% | -52% | -52% | |
| Peers Max Drawdown | -15% | -38% | -22% | -18% | -27% | -24% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: AMZN, HD, LOW, WMT, TGT. See W Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 10/30/2026 (YTD)
How Low Can It Go
| Event | W | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -47.9% | -18.8% |
| % Gain to Breakeven | 91.9% | 23.1% |
| Time to Breakeven | 62 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -28.5% | -7.8% |
| % Gain to Breakeven | 39.8% | 8.5% |
| Time to Breakeven | 38 days | 18 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -42.8% | -9.5% |
| % Gain to Breakeven | 74.9% | 10.5% |
| Time to Breakeven | 194 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -41.0% | -6.7% |
| % Gain to Breakeven | 69.5% | 7.1% |
| Time to Breakeven | 86 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -70.8% | -33.7% |
| % Gain to Breakeven | 242.8% | 50.9% |
| Time to Breakeven | 25 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -41.8% | -19.2% |
| % Gain to Breakeven | 71.7% | 23.8% |
| Time to Breakeven | 60 days | 105 days |
In The Past
Wayfair's stock fell -47.9% during the 2025 US Tariff Shock. Such a loss loss requires a 91.9% gain to breakeven.
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Asset Allocation
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| Event | W | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -47.9% | -18.8% |
| % Gain to Breakeven | 91.9% | 23.1% |
| Time to Breakeven | 62 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -28.5% | -7.8% |
| % Gain to Breakeven | 39.8% | 8.5% |
| Time to Breakeven | 38 days | 18 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -42.8% | -9.5% |
| % Gain to Breakeven | 74.9% | 10.5% |
| Time to Breakeven | 194 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -41.0% | -6.7% |
| % Gain to Breakeven | 69.5% | 7.1% |
| Time to Breakeven | 86 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -70.8% | -33.7% |
| % Gain to Breakeven | 242.8% | 50.9% |
| Time to Breakeven | 25 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -41.8% | -19.2% |
| % Gain to Breakeven | 71.7% | 23.8% |
| Time to Breakeven | 60 days | 105 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -21.1% | -3.7% |
| % Gain to Breakeven | 26.8% | 3.9% |
| Time to Breakeven | 69 days | 6 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -36.7% | -12.2% |
| % Gain to Breakeven | 58.0% | 13.9% |
| Time to Breakeven | 454 days | 62 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -51.2% | -6.8% |
| % Gain to Breakeven | 105.0% | 7.3% |
| Time to Breakeven | 185 days | 15 days |
In The Past
Wayfair's stock fell -47.9% during the 2025 US Tariff Shock. Such a loss loss requires a 91.9% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Wayfair (W)
Wayfair Inc. is a leading e-commerce company focused on the home goods market. It operates an extensive online retail platform that provides a wide array of products specifically for furnishing, decorating, and improving homes.
The company offers approximately thirty-three million products, encompassing furniture, décor, housewares, and home improvement items. Wayfair serves a broad customer base in the United States and internationally through a portfolio of distinct brands, including its flagship Wayfair site, Joss & Main, AllModern, Birch Lane, and Perigold, each targeting various styles and segments within the home sector.
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1. Amazon for home goods
2. The Zappos of home furniture and decor
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- Furniture: Wayfair offers a wide online selection of furniture for various rooms and styles within the home.
- Décor: The company provides an extensive range of decorative items to furnish and enhance home interiors.
- Housewares: Wayfair sells a variety of essential and specialized products for the home, including kitchenware, bedding, and bath items.
- Home Improvement Products: Customers can find products for renovating and upgrading their homes, such as lighting, fixtures, and building materials.
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Major Customers of Wayfair (W)
Wayfair Inc. primarily sells directly to individual consumers rather than other businesses. Its e-commerce model serves a diverse customer base looking to furnish, decorate, and improve their homes. Based on its multi-brand strategy, Wayfair caters to several categories of customers:
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General Home Shoppers: This broad category includes individuals and families seeking a wide range of furniture, decor, and home improvement products for various rooms and purposes. These customers often prioritize convenience, selection, and a balance of style and affordability, typically shopping across the Wayfair platform itself.
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Design-Conscious & Style-Specific Buyers: This segment comprises customers with particular aesthetic preferences, such as modern, contemporary, or farmhouse styles. They look for curated collections and specific design trends, often gravitating towards brands like AllModern (for modern design), Joss & Main (for timeless and on-trend styles), and Birch Lane (for classic and farmhouse aesthetics).
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Luxury & High-End Purchasers: This category serves affluent customers who are seeking premium, designer-quality furniture, decor, and home improvement items. These buyers prioritize exclusivity, superior craftsmanship, and sophisticated design, and they are typically drawn to Wayfair's luxury brand, Perigold.
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Niraj Shah, Chief Executive Officer, Co-Founder and Co-Chairman
Niraj Shah co-founded Wayfair with Steve Conine in 2002 and has served as CEO since its inception. Before establishing Wayfair, he co-founded and was CEO of Spinners, an IT consulting company that was acquired by iXL in 1998. He also served as CEO and co-founder of Simplify Mobile, an enterprise software company that was sold in 2001. Additionally, he was an Entrepreneur-in-Residence at Greylock Partners and served as COO and a board member of iXL.
Kate Gulliver, Chief Financial Officer and Chief Administrative Officer
Kate Gulliver serves as Wayfair's Chief Financial Officer and Chief Administrative Officer, overseeing finance, investor relations, talent management, legal, real estate, and corporate affairs. She joined Wayfair in 2006 and has been instrumental in the company's growth, including leading its Investor Relations team through its initial public offering. Prior to her current role, she led Wayfair's Talent function as Chief People Officer. Her career also includes experience as a Vice President at private investment firm Bain Capital and as an analyst at McKinsey & Company.
Fiona Tan, Chief Technology Officer
Fiona Tan is Wayfair's Chief Technology Officer, overseeing a global innovation team responsible for the company's e-commerce platform. She joined Wayfair in September 2020 as Global Head of Customer and Supplier Technology and was promoted to CTO in March 2022. With over 25 years of experience, she previously held several senior positions at Walmart, including Senior Vice President of U.S. Technology. Before Walmart, she held leadership roles at Ariba, where she led its global engineering organization, and at TIBCO Software.
Steve Conine, Co-Chairman and Co-Founder
Steve Conine is the co-founder and co-chairman of Wayfair, which he co-founded with Niraj Shah in 2002. He leads many of Wayfair's innovations, particularly in architecting software systems and leveraging next-generation technologies. Before co-founding Wayfair, he co-founded Spinners Incorporated, an IT services firm that was acquired by iXL in 1998.
Jon Blotner, President
Jon Blotner is the President of Wayfair, overseeing its global retail businesses, including specialty brands like Birch Lane, Joss & Main, AllModern, and Perigold, as well as the B2B business. He is responsible for all commercial functions, including Marketing, Retail Media, Merchandising, Pricing, Category Management, and Physical Retail, and directs Wayfair's Operations, encompassing its global supply chain, logistics network, and customer service. He has been with Wayfair since 2016 and is currently the company's Chief Commercial Officer. From January 1, 2025, he will assume the role of President of Commercial and Operations.
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Macroeconomic Pressures and Shifting Consumer Spending
Wayfair's business is highly susceptible to broader macroeconomic conditions, including economic instability, inflationary pressures, and elevated interest rates. These factors directly influence consumer behavior, particularly impacting discretionary spending on home furnishings and décor. Recent reports indicate lower order volumes and a decrease in net revenue attributed to these macroeconomic headwinds, affecting consumer spending patterns and housing market conditions.
Supply Chain Vulnerabilities
As an e-commerce company dealing with physical goods, Wayfair is exposed to significant risks related to global supply chain disruptions. These vulnerabilities include port congestion, inventory shortages, increased shipping costs, and geopolitical events that can delay product deliveries. While Wayfair has implemented strategies to mitigate these issues, such as diversifying suppliers and optimizing inventory, its reliance on a complex global supply chain remains a structural risk that can affect product availability, delivery times, and overall profitability.
Intense Competition and Profitability Challenges
Wayfair operates within a highly competitive e-commerce landscape, facing rivalry from large players like Amazon, Walmart, and traditional furniture retailers. This intense competition can lead to pressure on pricing and market share. Additionally, the cost of acquiring new customers in a crowded digital advertising market continues to rise, impacting profitability. Wayfair has historically faced challenges in achieving consistent profitability, and the competitive environment exacerbates these difficulties, making sustained financial performance a significant concern.
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The emergence of advanced generative AI tools that enable consumers to create highly personalized home designs and custom furniture pieces, potentially facilitating direct-to-manufacturer sourcing, poses a clear emerging threat. This technology could disintermediate Wayfair's role as a vast online retailer of pre-existing products by shifting the consumer journey from browsing curated selections to actively designing and directly procuring unique items.
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Wayfair Inc. (W) operates within the expansive home goods sector, offering a wide range of products including furniture, decor, housewares, and home improvement items. The addressable markets for these main product categories demonstrate significant scale both in the U.S. and globally.
Global Addressable Market
- The global home furnishings market was estimated at approximately USD 1,018.2 billion in 2024 and is projected to reach USD 1,703.86 billion by 2030.
- Another estimate places the global home furnishings market at USD 864.21 billion in 2024, with a projection to grow to USD 1,247.89 billion by 2032.
- The total addressable market for home goods globally is expected to surpass USD 1 trillion by 2030, increasing from around USD 800 billion in 2023.
- The global home decor market was valued at USD 960.14 billion in 2024 and is projected to reach USD 1,622.90 billion by 2030.
- The global home improvement market was valued at approximately USD 894.20 billion in 2024 and is predicted to grow to around USD 1,320.00 billion by 2034.
- The global online furniture market size was valued at USD 245.3 billion in 2024 and is projected to grow to USD 439.32 billion by 2030.
U.S. Addressable Market
- Wayfair's internal estimates suggest the U.S. home goods market size is approximately USD 460 billion, with about 20% of that market being online.
- The U.S. home furnishing market generated a revenue of USD 252,268.9 million in 2024 and is expected to reach USD 412,138.7 million by 2030.
- The U.S. home decor market generated a revenue of USD 237,874.2 million in 2024 and is expected to reach USD 392,556.1 million by 2030.
- The U.S. furniture market size was valued at USD 195.7 billion in 2025 and is projected to reach USD 256.9 billion by 2034. Online stores hold a significant share, leading with 41% in 2025.
- The U.S. online household furniture sales market size is projected at USD 74.3 billion in 2025.
- The U.S. home improvement market was valued at USD 522.25 billion in 2023 and is expected to reach USD 615.58 billion by 2029.
Canada and EU Addressable Market
- Wayfair estimates the addressable market size for home goods in Canada and the European Union combined to be around USD 350 billion.
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Wayfair Inc. (W) is expected to drive future revenue growth over the next 2-3 years through several key initiatives:
- Expanding Customer Growth and Loyalty Programs: Wayfair anticipates continued revenue growth by increasing its customer base and fostering customer loyalty. The Wayfair Rewards paid program has already attracted over one million members, contributing to more than 15% of U.S. revenue, with members converting on furniture purchases at nearly three times the rate of non-members.
- Strategic Expansion of Physical Retail Stores: The company is actively opening new large-format physical retail stores in major metropolitan areas such as Atlanta, Columbus, and Denver. These stores serve as crucial channels for acquiring new customers, with over half of store visitors often being new to Wayfair, and are strategically located near distribution centers to enhance delivery efficiency.
- Leveraging Technology and AI for Enhanced Operations and Customer Experience: Wayfair is investing in technological advancements, particularly AI-driven enhancements, to improve the overall shopping experience, optimize internal operations, and boost efficiency. These initiatives are expected to reduce operational costs and enhance supplier capabilities and customer engagement.
- Improving Core Value Proposition (Selection, Pricing, Availability, and Delivery): A key driver involves continuously enhancing Wayfair's fundamental offerings, including a broader selection of products, competitive pricing, improved product availability, and faster delivery speeds. This focus, supported by its extensive manufacturer network and efficient logistics like CastleGate, aims to meet consumer demand for value and quality. The introduction of programs such as Wayfair Delivery Plus further supports this strategy.
- Aggressive Market Share Expansion and Operational Efficiency: Wayfair is focused on outpacing the market by growing its Adjusted EBITDA faster than its revenue, targeting a potential organic growth rate exceeding 20%. This aggressive market share capture is supported by ongoing improvements in operational efficiencies, stringent cost controls, and leveraging fixed costs, which contribute to sustained margin expansion.
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Share Repurchases
- Wayfair had a $700 million share repurchase program authorized in August 2020 and a new $1.0 billion program authorized in August 2021.
- The company did not repurchase any shares of Class A Common stock under these authorized programs during the years ended December 31, 2023, 2024, and 2025.
- However, Wayfair repurchased over $200 million of principal on its 2027 convertible notes in late 2025 and also repurchased 2028 convertible notes to offset potential dilution. In February 2026, Wayfair announced a $250 million redemption of its 3.25% Convertible Senior Notes due in 2027.
Share Issuance
- Wayfair's shares outstanding have shown an increasing trend; for instance, 2025 shares outstanding were 0.128 billion, a 4.07% increase from 2024.
- Shares outstanding in 2024 increased by 7.89% from 2023, and 2023 shares outstanding increased by 7.55% from 2022.
- Wayfair issued $700 million in senior secured notes due 2030 in March 2025 and $700 million in senior secured notes due 2032 in November 2025, with proceeds partly intended to repurchase convertible notes.
Outbound Investments
- Wayfair has not made any significant acquisitions or divestitures in the last 3-5 years, with annual net acquisitions/divestitures reported as $0B or $0M for the period ending September 30, 2025.
- The company's most recent acquisition, Trumpit, occurred in August 2016.
Capital Expenditures
- Wayfair's capital expenditures for fiscal year 2025 were -$70 million, and $25 million in Q4 2025.
- Capital expenditures decreased in 2021 ($101 million), 2023 ($148 million), and 2024 ($73 million), after peaking at $186 million in 2022.
- Expected capital expenditures for 2026 are projected to be in the range of $55 million to $65 million, primarily focused on software development, supply chain initiatives, and physical store expansion, including new stores in Atlanta, Columbus, and Denver.
Peer Outperformance in Broadline Retail
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Education Services | 14 | -2.7% | 41.5% | 73.9% | CVSA 237% · LRN 121% · GHC 109% |
| Homebuilding | 17 | -1.9% | 37.8% | 33.8% | PHM 172% · CVCO 158% · TOL 155% |
| Hotels, Resorts & Cruise Lines | 21 | 18.1% | 47.8% | 24.3% | RCL 276% · MAR 160% · HLT 151% |
| Home Furnishings | 3 | -1.3% | 61.8% | 3.1% | SGI 51% · MHK -21% |
| Automotive Retail | 17 | -3.8% | 18.9% | 1.2% | MUSA 237% · PAG 126% · ORLY 112% |
| Home Improvement Retail | 5 | -10.8% | 16.1% | -1.2% | HD 1% · LOW -1% · FND -65% |
| Footwear | 9 | 84.3% | 72.2% | -6.8% | DECK 24% · SHOO 8% · CROX -7% |
| Restaurants | 36 | 0.3% | 5.8% | -15.6% | EAT 406% · CAKE 212% · TXRH 125% |
| Specialized Consumer Services | 10 | -6.9% | 49.9% | -17.9% | HRB 163% · FTDR 135% · ADT 34% |
| Distributors | 4 | -11.3% | -14.4% | -25.2% | ARMK 117% · GPC 7% · POOL -57% |
| Leisure Products | 14 | -14.6% | -7.3% | -34.0% | GOLF 79% · HAS 51% · BC -10% |
| Household Appliances | 18 | 22.8% | 18.2% | -35.9% | |
| Apparel Retail | 27 | 1.0% | 13.6% | -37.9% | ANF 316% · TJX 130% · ROST 113% |
| Apparel, Accessories & Luxury Goods | 29 | 7.3% | 37.2% | -40.9% | RL 241% · TPR 239% · KTB 67% |
| Leisure Facilities | 12 | -9.1% | 2.6% | -41.5% | OSW 185% · LTH 160% · PLNT -33% |
| Automotive Parts & Equipment | 39 | -12.7% | -4.9% | -45.5% | MOD 1080% · GTX 220% · PATK 65% |
| Computer & Electronics Retail | 3 | 16.8% | 67.8% | -47.2% | BBY -1% · GME -47% |
| Broadline Retail ← | 13 | -5.9% | 28.0% | -51.7% | EBAY 73% · AMZN 43% · OLLI 33% |
| Casinos & Gaming | 21 | -23.4% | -17.0% | -55.1% | BYD 20% · RRR 14% · LVS 2% |
| Other Specialty Retail | 24 | -11.8% | -10.9% | -59.7% | ULTA 74% · ASO 45% · DKS 30% |
| Automobile Manufacturers | 8 | -15.3% | -43.2% | -70.4% | GM 68% · TSLA 8% · F -2% |
| Consumer Electronics | 11 | -32.7% | -32.9% | -79.0% | GRMN 110% |
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Wayfair Stock 5-Day Winning Spree: Stock Climbs 13% | 05/28/2026 | |
| Wayfair Stock (-13%): Earnings Beat Fails to Impress, Margin Concerns Emerge | 02/20/2026 | |
| Wayfair Earnings Notes | 12/28/2026 | |
| How Low Can Wayfair Stock Really Go? | 12/03/2025 | |
| Now Is Not The Time To Buy Wayfair Stock | 10/29/2025 | |
| W Dip Buy Analysis | 07/10/2025 | |
| Wayfair vs. Box: With Return Forecast Of 14%, Box Is A Better Bet | 06/02/2025 | |
| Wayfair vs. EchoStar: With Return Forecast Of 8%, Wayfair Is A Better Bet | 06/02/2025 | |
| ARTICLES | ||
| Wayfair Stock 5-Day Winning Spree: Stock Climbs 27% | 05/28/2026 | |
| Wayfair Stock Drop Looks Sharp, But How Deep Can It Go? | 12/03/2025 | |
| Can Wayfair Stock Recover If Markets Fall? | 12/03/2025 | |
| Wayfair Stock To $74? | 10/29/2025 | |
| Mid Cap Stocks Trading At 52-Week High | 09/11/2025 |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 181.38 |
| Mkt Cap | 221.9 |
| Rev LTM | 138,440 |
| Op Inc LTM | 15,657 |
| FCF LTM | 5,728 |
| FCF 3Y Avg | 5,823 |
| CFO LTM | 14,021 |
| CFO 3Y Avg | 14,199 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 6.8% |
| Rev Chg 3Y Avg | 3.0% |
| Rev Chg Q | 6.7% |
| QoQ Delta Rev Chg LTM | 1.7% |
| Op Inc Chg LTM | 11.2% |
| Op Inc Chg 3Y Avg | 12.2% |
| Op Mgn LTM | 8.5% |
| Op Mgn 3Y Avg | 8.4% |
| QoQ Delta Op Mgn LTM | 0.4% |
| CFO/Rev LTM | 9.2% |
| CFO/Rev 3Y Avg | 9.3% |
| FCF/Rev LTM | 3.7% |
| FCF/Rev 3Y Avg | 2.9% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 221.9 |
| P/S | 1.3 |
| P/Op Inc | 20.2 |
| P/EBIT | 13.0 |
| P/E | 18.4 |
| P/CFO | 16.4 |
| Total Yield | 6.2% |
| Dividend Yield | 1.5% |
| FCF Yield 3Y Avg | 3.5% |
| D/E | 0.2 |
| Net D/E | 0.2 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 14.5% |
| 3M Rtn | 4.3% |
| 6M Rtn | -1.3% |
| 12M Rtn | 5.2% |
| 3Y Rtn | 66.5% |
| 1M Excs Rtn | 13.5% |
| 3M Excs Rtn | -0.4% |
| 6M Excs Rtn | -8.4% |
| 12M Excs Rtn | -4.3% |
| 3Y Excs Rtn | -7.8% |
Comparison Analyses
Price Behavior
| Market Price | $115.91 | |
| Market Cap ($ Bil) | 15.3 | |
| First Trading Date | 10/02/2014 | |
| Distance from 52W High | -3.5% | |
| 50 Days | 200 Days | |
| DMA Price | $104.76 | $88.66 |
| DMA Trend | up | indeterminate |
| Distance from DMA | 10.6% | 30.7% |
| 3M | 1YR | |
| Volatility | 75.2% | 68.2% |
| Downside Capture | 216.09 | 268.61 |
| Upside Capture | 342.78 | 244.68 |
| Correlation (S&P 500) | 49.6% | 50.5% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 1.88 | 1.68 | 3.55 | 2.93 | 2.68 | 2.56 |
| Up Beta | -2.21 | -0.16 | 7.58 | 4.68 | 3.43 | 2.78 |
| Down Beta | 3.12 | 3.52 | 2.43 | 2.83 | 2.45 | 2.29 |
| Up Capture | 300% | 217% | 429% | 462% | 481% | 5223% |
| Bmk +ve Days | 12 | 18 | 28 | 62 | 130 | 427 |
| Stock +ve Days | 12 | 25 | 34 | 64 | 121 | 375 |
| Down Capture | 67% | 62% | 167% | 156% | 164% | 113% |
| Bmk -ve Days | 10 | 25 | 36 | 64 | 121 | 325 |
| Stock -ve Days | 10 | 18 | 30 | 62 | 130 | 375 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with W | |
|---|---|---|---|---|
| W | 11.9% | 68.2% | 0.43 | - |
| Sector ETF (XLY) | -2.9% | 19.3% | -0.29 | 47.7% |
| Equity (SPY) | 10.9% | 12.8% | 0.52 | 50.1% |
| Gold (GLD) | -2.0% | 28.6% | -0.08 | 19.8% |
| Commodities (DBC) | 48.2% | 20.6% | 1.79 | -36.4% |
| Real Estate (VNQ) | 10.2% | 13.7% | 0.45 | 21.6% |
| Bitcoin (BTCUSD) | -30.0% | 43.5% | -0.70 | 22.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with W | |
|---|---|---|---|---|
| W | -12.9% | 81.7% | 0.19 | - |
| Sector ETF (XLY) | 4.5% | 24.1% | 0.14 | 61.7% |
| Equity (SPY) | 12.2% | 17.1% | 0.53 | 56.6% |
| Gold (GLD) | 16.2% | 19.0% | 0.68 | 9.9% |
| Commodities (DBC) | 9.2% | 19.5% | 0.35 | 2.4% |
| Real Estate (VNQ) | 0.9% | 18.9% | -0.06 | 43.2% |
| Bitcoin (BTCUSD) | 4.9% | 51.6% | 0.28 | 31.1% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with W | |
|---|---|---|---|---|
| W | 12.6% | 75.7% | 0.49 | - |
| Sector ETF (XLY) | 12.4% | 22.2% | 0.51 | 56.2% |
| Equity (SPY) | 15.2% | 17.9% | 0.72 | 50.9% |
| Gold (GLD) | 11.4% | 16.5% | 0.56 | 10.6% |
| Commodities (DBC) | 8.2% | 18.1% | 0.37 | 8.8% |
| Real Estate (VNQ) | 5.3% | 20.7% | 0.21 | 36.6% |
| Bitcoin (BTCUSD) | 61.8% | 66.2% | 1.02 | 19.5% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Updated 9/4/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/4/2026 | 30.0% | 15.6% | 5.1% |
| 4/30/2026 | -12.7% | -9.9% | -1.4% |
| 2/19/2026 | -13.0% | -17.2% | -16.6% |
| 10/28/2025 | 23.2% | 19.5% | 27.0% |
| 8/4/2025 | 12.7% | 11.0% | 19.1% |
| 5/1/2025 | 3.5% | 1.0% | 36.7% |
| 2/20/2025 | -0.6% | -8.0% | -31.9% |
| 11/1/2024 | -6.3% | -7.1% | 12.3% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 14 | 14 | 14 |
| # Negative | 9 | 9 | 9 |
| Median Positive | 10.4% | 12.7% | 18.8% |
| Median Negative | -6.3% | -10.4% | -16.6% |
| Max Positive | 30.0% | 35.0% | 38.1% |
| Max Negative | -23.0% | -25.7% | -31.9% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/4/2026 | 30.0% | 15.6% | 5.1% |
| 4/30/2026 | -12.7% | -9.9% | -1.4% |
| 2/19/2026 | -13.0% | -17.2% | -16.6% |
| 10/28/2025 | 23.2% | 19.5% | 27.0% |
| 8/4/2025 | 12.7% | 11.0% | 19.1% |
| 5/1/2025 | 3.5% | 1.0% | 36.7% |
| 2/20/2025 | -0.6% | -8.0% | -31.9% |
| 11/1/2024 | -6.3% | -7.1% | 12.3% |
| 8/1/2024 | -8.1% | -25.7% | -22.6% |
| 5/2/2024 | 16.0% | 35.0% | 17.7% |
| 2/22/2024 | 10.8% | 18.3% | 34.7% |
| 11/1/2023 | 4.2% | 8.7% | 31.0% |
| 8/3/2023 | 16.2% | 2.4% | -5.2% |
| 5/4/2023 | 15.8% | 14.6% | 38.1% |
| 2/23/2023 | -23.0% | -21.0% | -31.3% |
| 11/3/2022 | 5.2% | -19.2% | 18.3% |
| 8/4/2022 | -2.4% | 0.9% | -20.8% |
| 2/24/2022 | 4.7% | 8.0% | 0.0% |
| 11/4/2021 | -5.0% | -10.4% | -12.8% |
| 8/5/2021 | 10.0% | 23.5% | 9.3% |
| 5/6/2021 | 5.6% | 10.6% | 18.5% |
| 2/25/2021 | -0.0% | 14.5% | 27.5% |
| 11/3/2020 | 7.2% | -7.9% | -5.1% |
| SUMMARY STATS | |||
| # Positive | 14 | 14 | 14 |
| # Negative | 9 | 9 | 9 |
| Median Positive | 10.4% | 12.7% | 18.8% |
| Median Negative | -6.3% | -10.4% | -16.6% |
| Max Positive | 30.0% | 35.0% | 38.1% |
| Max Negative | -23.0% | -25.7% | -31.9% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/04/2026 | 10-Q |
| 03/31/2026 | 04/30/2026 | 10-Q |
| 12/31/2025 | 02/19/2026 | 10-K |
| 09/30/2025 | 10/28/2025 | 10-Q |
| 06/30/2025 | 08/04/2025 | 10-Q |
| 03/31/2025 | 05/01/2025 | 10-Q |
| 12/31/2024 | 02/20/2025 | 10-K |
| 09/30/2024 | 11/01/2024 | 10-Q |
| 06/30/2024 | 08/01/2024 | 10-Q |
| 03/31/2024 | 05/02/2024 | 10-Q |
| 12/31/2023 | 02/22/2024 | 10-K |
| 09/30/2023 | 11/01/2023 | 10-Q |
| 06/30/2023 | 08/03/2023 | 10-Q |
| 03/31/2023 | 05/04/2023 | 10-Q |
| 12/31/2022 | 02/23/2023 | 10-K |
| 09/30/2022 | 11/03/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/04/2026 | 10-Q |
| 03/31/2026 | 04/30/2026 | 10-Q |
| 12/31/2025 | 02/19/2026 | 10-K |
| 09/30/2025 | 10/28/2025 | 10-Q |
| 06/30/2025 | 08/04/2025 | 10-Q |
| 03/31/2025 | 05/01/2025 | 10-Q |
| 12/31/2024 | 02/20/2025 | 10-K |
| 09/30/2024 | 11/01/2024 | 10-Q |
| 06/30/2024 | 08/01/2024 | 10-Q |
| 03/31/2024 | 05/02/2024 | 10-Q |
| 12/31/2023 | 02/22/2024 | 10-K |
| 09/30/2023 | 11/01/2023 | 10-Q |
| 06/30/2023 | 08/03/2023 | 10-Q |
| 03/31/2023 | 05/04/2023 | 10-Q |
| 12/31/2022 | 02/23/2023 | 10-K |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 08/04/2022 | 10-Q |
| 03/31/2022 | 05/05/2022 | 10-Q |
| 12/31/2021 | 02/24/2022 | 10-K |
| 09/30/2021 | 11/04/2021 | 10-Q |
| 06/30/2021 | 08/05/2021 | 10-Q |
| 03/31/2021 | 05/06/2021 | 10-Q |
| 12/31/2020 | 02/25/2021 | 10-K |
| 09/30/2020 | 11/03/2020 | 10-Q |
| 06/30/2020 | 08/05/2020 | 10-Q |
| 03/31/2020 | 05/05/2020 | 10-Q |
| 12/31/2019 | 02/28/2020 | 10-K |
| 09/30/2019 | 10/31/2019 | 10-Q |
Insider Activity
Updated 10/22/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Tan, Fiona | Chief Technology Officer | Revocable Trust | Sell | 10222026 | 115.00 | 8,000 | 920,000 | 22,620,270 | Form |
| 2 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 10192026 | 111.25 | 117,000 | 13,016,326 | 11,696,559 | Form |
| 3 | Blotner, Jon | Pres., Commercial & Operations | Direct | Sell | 10192026 | 110.00 | 546 | 60,060 | 12,747,350 | Form |
| 4 | Conine, Steven | Direct | Sell | 10192026 | 111.25 | 117,000 | 13,016,728 | 11,689,801 | Form | |
| 5 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 10142026 | 105.75 | 69,000 | 7,296,707 | 23,490,849 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Tan, Fiona | Chief Technology Officer | Revocable Trust | Sell | 10222026 | 115.00 | 8,000 | 920,000 | 22,620,270 | Form |
| 2 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 10192026 | 111.25 | 117,000 | 13,016,326 | 11,696,559 | Form |
| 3 | Blotner, Jon | Pres., Commercial & Operations | Direct | Sell | 10192026 | 110.00 | 546 | 60,060 | 12,747,350 | Form |
| 4 | Conine, Steven | Direct | Sell | 10192026 | 111.25 | 117,000 | 13,016,728 | 11,689,801 | Form | |
| 5 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 10142026 | 105.75 | 69,000 | 7,296,707 | 23,490,849 | Form |
| 6 | Conine, Steven | Direct | Sell | 10142026 | 105.75 | 69,000 | 7,296,709 | 23,484,087 | Form | |
| 7 | Blotner, Jon | Pres., Commercial & Operations | Direct | Sell | 10052026 | 104.13 | 6,056 | 630,611 | 12,123,960 | Form |
| 8 | Tan, Fiona | Chief Technology Officer | Revocable Trust | Sell | 10052026 | 102.18 | 7,000 | 715,260 | 20,916,042 | Form |
| 9 | Conine, Steven | Direct | Sell | 9162026 | 103.36 | 69,000 | 7,132,029 | 30,086,103 | Form | |
| 10 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 9162026 | 103.35 | 69,000 | 7,131,390 | 30,090,024 | Form |
| 11 | Blotner, Jon | Pres., Commercial & Operations | Direct | Sell | 9102026 | 100.22 | 6,968 | 698,333 | 11,061,883 | Form |
| 12 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 8142026 | 103.36 | 69,000 | 7,132,112 | 37,225,180 | Form |
| 13 | Conine, Steven | Direct | Sell | 8142026 | 103.36 | 69,000 | 7,131,752 | 37,216,684 | Form | |
| 14 | Blotner, Jon | Pres., Commercial & Operations | Direct | Sell | 7062026 | 96.29 | 5,925 | 570,518 | 11,299,054 | Form |
| 15 | Conine, Steven | Direct | Sell | 4272026 | 78.55 | 7,139 | 560,776 | 33,704,152 | Form | |
| 16 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 4272026 | 78.62 | 6,137 | 482,478 | 33,737,875 | Form |
| 17 | Conine, Steven | Direct | Sell | 4272026 | 77.50 | 112,861 | 8,746,543 | 33,805,718 | Form | |
| 18 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 4272026 | 77.49 | 113,863 | 8,823,105 | 33,728,850 | Form |
| 19 | Blotner, Jon | Pres., Commercial & Operations | Direct | Sell | 4032026 | 72.19 | 4,790 | 345,790 | 8,024,496 | Form |
| 20 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 3252026 | 77.18 | 1,571 | 121,250 | 4,611,351 | Form |
| 21 | Conine, Steven | Direct | Sell | 3252026 | 77.14 | 1,687 | 130,135 | 4,587,284 | Form | |
| 22 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 3252026 | 77.19 | 107,818 | 8,322,996 | 4,733,512 | Form |
| 23 | Conine, Steven | Direct | Sell | 3252026 | 77.20 | 107,919 | 8,330,823 | 4,720,792 | Form | |
| 24 | Conine, Steven | Co-Founder | Direct | Sell | 2272026 | 78.86 | 26,950 | 2,125,377 | 13,333,722 | Form |
| 25 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 2272026 | 78.88 | 27,000 | 2,129,850 | 13,342,092 | Form |
| 26 | Conine, Steven | Co-Founder | Direct | Sell | 2252026 | 74.63 | 93,050 | 6,944,261 | 14,629,069 | Form |
| 27 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 2252026 | 74.63 | 93,000 | 6,940,214 | 14,636,911 | Form |
| 28 | Conine, Steven | Co-Founder | Direct | Sell | 1272026 | 108.87 | 150,000 | 16,330,553 | 31,471,480 | Form |
| 29 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 1272026 | 108.87 | 150,000 | 16,331,184 | 31,479,663 | Form |
| 30 | Tan, Fiona | Chief Technology Officer | Revocable Trust | Sell | 1152026 | 119.00 | 9,000 | 1,071,000 | 23,839,032 | Form |
| 31 | Blotner, Jon | Pres., Commercial & Operations | Direct | Sell | 1052026 | 105.84 | 4,997 | 528,882 | 11,230,365 | Form |
| 32 | Gulliver, Kate | CFO and Chief Admin Officer | Direct | Sell | 1052026 | 106.50 | 36,497 | 3,886,930 | 15,893,847 | Form |
| 33 | Conine, Steven | Co-Founder | Direct | Sell | 12292025 | 102.33 | 30,000 | 3,069,900 | 44,930,340 | Form |
| 34 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 12292025 | 102.32 | 30,000 | 3,069,600 | 44,932,498 | Form |
| 35 | Conine, Steven | Co-Founder | Direct | Sell | 12292025 | 100.28 | 120,000 | 12,033,155 | 47,036,900 | Form |
| 36 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 12292025 | 100.27 | 120,000 | 12,032,905 | 47,042,341 | Form |
| 37 | Conine, Steven | Co-Founder | Direct | Sell | 11262025 | 105.92 | 150,000 | 15,888,273 | 77,224,739 | Form |
| 38 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 11262025 | 105.91 | 150,000 | 15,887,176 | 77,226,186 | Form |
| 39 | Blotner, Jon | Pres., Commercial & Operations | Direct | Sell | 11122025 | 108.15 | 4,061 | 439,189 | 10,925,001 | Form |
| 40 | Tan, Fiona | Chief Technology Officer | Revocable Trust | Sell | 11122025 | 110.59 | 5,441 | 601,715 | 23,149,384 | Form |
| 41 | Tan, Fiona | Chief Technology Officer | Revocable Trust | Sell | 11072025 | 100.54 | 6,347 | 638,127 | 19,993,384 | Form |
| 42 | Gulliver, Kate | CFO and Chief Admin Officer | Direct | Sell | 11062025 | 102.20 | 9,612 | 982,346 | 17,935,793 | Form |
| 43 | Conine, Steven | Co-Founder | Direct | Sell | 10292025 | 105.09 | 30,000 | 3,152,706 | 14,615,212 | Form |
| 44 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 10292025 | 105.10 | 30,000 | 3,152,985 | 14,623,228 | Form |
| 45 | Conine, Steven | Co-Founder | Direct | Sell | 10242025 | 82.17 | 120,000 | 9,860,488 | 13,892,852 | Form |
| 46 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 10242025 | 82.17 | 120,000 | 9,860,290 | 13,897,832 | Form |
| 47 | Shah, Niraj | Chief Executive Officer | Direct | Sell | 10222025 | 82.85 | 85,000 | 7,042,037 | 23,954,275 | Form |
| 48 | Conine, Steven | Co-Founder | Direct | Sell | 10222025 | 82.85 | 85,000 | 7,042,033 | 23,948,961 | Form |
Investor Activity (13F)
Updated Nov 1, 2026Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.
| Active Manager | Value | % of Portfolio | Total Positions | QoQ | Filing |
|---|---|---|---|---|---|
| Prescott General Partners LLC | $174.7 Mil | 12.8% | 10 | TRIM -20.5% | 13F |
| Spruce House Investment Management LLC | $195.5 Mil | 7.0% | 11 | TRIM -11.1% | 13F |
| Hook Mill Capital Partners, LP | $78.2 Mil | 6.9% | 39 | ADD +20.5% | 13F |
| Goodnow Investment Group, LLC | $48.0 Mil | 5.3% | 29 | Hold | 13F |
| Nishkama Capital, LLC | $18.3 Mil | 2.6% | 39 | New | 13F |
| Anomaly Capital Management, LP | $35.1 Mil | 2.1% | 21 | New | 13F |
| Portman Square Capital LLP | $13.7 Mil | 2.1% | 44 | ADD +540.5% | 13F |
| Cypress Point Investment Management LP | $8.3 Mil | 2.0% | 32 | ADD +226.8% | 13F |
| Southpoint Capital Advisors LP | $50.0 Mil | 1.0% | 41 | TRIM -55.7% | 13F |
| BloombergSen Inc. | $6.0 Mil | 0.7% | 27 | ADD +30.4% | 13F |
| Rothschild & Co Wealth Management UK Ltd | $22.4 Mil | 0.3% | 25 | ADD +13.2% | 13F |
| Elliott Investment Management L.P. | $26.2 Mil | 0.2% | 19 | Hold | 13F |
| Active Manager | Value | % of Portfolio | Total Positions | QoQ | Filing |
|---|---|---|---|---|---|
| Anomaly Capital Management, LP | $35.1 Mil | 2.1% | 21 | New | 13F |
| Nishkama Capital, LLC | $18.3 Mil | 2.6% | 39 | New | 13F |
| Portman Square Capital LLP | $13.7 Mil | 2.1% | 44 | ADD +540.5% | 13F |
| Cypress Point Investment Management LP | $8.3 Mil | 2.0% | 32 | ADD +226.8% | 13F |
| BloombergSen Inc. | $6.0 Mil | 0.7% | 27 | ADD +30.4% | 13F |
| Hook Mill Capital Partners, LP | $78.2 Mil | 6.9% | 39 | ADD +20.5% | 13F |
| Rothschild & Co Wealth Management UK Ltd | $22.4 Mil | 0.3% | 25 | ADD +13.2% | 13F |
| Active Manager | Value | % of Portfolio | Total Positions | QoQ | As Of | Filing |
|---|---|---|---|---|---|---|
| Wolf Hill Capital Management, LP | $127.8 Mil | 14.9% | 22 | Exited | Dec 31, 2025 | 13F |
| Benchstone Capital Management LP | $22.9 Mil | 2.6% | 43 | Exited | Dec 31, 2025 | 13F |
| Southpoint Capital Advisors LP | $50.0 Mil | 1.0% | 41 | TRIM -55.7% | Mar 31, 2026 | 13F |
| Prescott General Partners LLC | $174.7 Mil | 12.8% | 10 | TRIM -20.5% | Mar 31, 2026 | 13F |
| Spruce House Investment Management LLC | $195.5 Mil | 7.0% | 11 | TRIM -11.1% | Mar 31, 2026 | 13F |
| Active Manager | Value | % of Portfolio | Total Positions | QoQ | Filing |
|---|---|---|---|---|---|
| Spruce House Investment Management LLC | $195.5 Mil | 7.0% | 11 | TRIM -11.1% | 13F |
| Prescott General Partners LLC | $174.7 Mil | 12.8% | 10 | TRIM -20.5% | 13F |
| Hook Mill Capital Partners, LP | $78.2 Mil | 6.9% | 39 | ADD +20.5% | 13F |
| Southpoint Capital Advisors LP | $50.0 Mil | 1.0% | 41 | TRIM -55.7% | 13F |
| Goodnow Investment Group, LLC | $48.0 Mil | 5.3% | 29 | Hold | 13F |
| Anomaly Capital Management, LP | $35.1 Mil | 2.1% | 21 | New | 13F |
| Elliott Investment Management L.P. | $26.2 Mil | 0.2% | 19 | Hold | 13F |
| Rothschild & Co Wealth Management UK Ltd | $22.4 Mil | 0.3% | 25 | ADD +13.2% | 13F |
| Nishkama Capital, LLC | $18.3 Mil | 2.6% | 39 | New | 13F |
| Portman Square Capital LLP | $13.7 Mil | 2.1% | 44 | ADD +540.5% | 13F |
| Cypress Point Investment Management LP | $8.3 Mil | 2.0% | 32 | ADD +226.8% | 13F |
| BloombergSen Inc. | $6.0 Mil | 0.7% | 27 | ADD +30.4% | 13F |
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Broadline Retail Resources |
| Chain Store Age |
| RetailWire |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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