A global financial supermarket, much like JPMorgan Chase.

Similar to Bank of America, but with a much larger international presence and a major division serving corporations and institutions worldwide.

• Credit Cards: Offers various credit card products to consumers, enabling purchases and providing revolving credit lines.
• Retail Banking: Provides traditional banking services to individuals, including checking and savings accounts, and personal lending solutions.
• Investment Banking: Delivers advisory services for corporate mergers and acquisitions, and assists clients with capital raising through equity and debt markets.
• Corporate Lending: Extends loans and credit facilities to corporations, institutions, and governments for various financial needs.
• Treasury and Trade Solutions (TTS): Offers integrated cash management, payment processing, and trade finance solutions to corporate and institutional clients globally.
• Markets Services: Provides execution and access to global financial markets for clients trading in fixed income, equities, currencies, and commodities.
• Wealth Management: Offers financial planning, advisory, and investment services to help high-net-worth clients manage and grow their assets.

Citigroup (symbol: C) serves a diverse range of customers across various segments, rather than having a few identifiable "major customers" in the traditional sense. It sells primarily to both individuals and a vast array of institutional clients. Therefore, we will describe the categories of customers it serves.

The up to three major categories of customers that Citigroup serves are:

1. Individual Consumers: This category includes millions of retail banking customers who use checking and savings accounts, credit card holders, individuals seeking mortgages and personal loans, and clients utilizing wealth management services.
2. Corporations: Citigroup provides a wide array of services to multinational corporations, mid-sized companies, and other commercial clients. These services include corporate banking, investment banking (advisory, underwriting), treasury and trade solutions, and commercial lending.
3. Governments and Other Financial Institutions: This customer base includes sovereign entities, public sector bodies, and central banks, as well as other financial institutions such as banks, asset managers, hedge funds, and insurance companies. Citi provides them with services like markets and securities services, prime brokerage, correspondent banking, and debt capital markets solutions.

• Alphabet Inc. (GOOGL)
• Amazon.com, Inc. (AMZN)
• Microsoft Corporation (MSFT)
• International Business Machines Corporation (IBM)
• Oracle Corporation (ORCL)
• London Stock Exchange Group plc (LSEG)
• Bloomberg L.P.

Jane Fraser Chief Executive Officer and Chair of the Board

Jane Fraser is the Chief Executive Officer and Chair of the Board of Citigroup. She was appointed CEO in March 2021, becoming the first woman to lead a major Wall Street bank. Fraser joined Citigroup in 2004, initially as Head of Client Strategy in the investment and global banking division. She swiftly advanced through various leadership roles, including Global Head of Strategy and Mergers & Acquisitions from 2007 to 2009, a period during which she was part of the executive team responsible for restructuring the group during the 2008 financial crisis. Her career at Citi also includes serving as CEO of Citi Private Bank, CEO of Citigroup Latin America, and President of Citi and CEO of Global Consumer Banking. Fraser has overseen the divestiture of several retail banking and credit card operations in various markets as part of efforts to simplify the bank. Prior to joining Citi, she worked as a mergers and acquisitions analyst at Goldman Sachs in London and was a Partner at McKinsey & Company.

Mark Mason Chief Financial Officer

Mark Mason is the Chief Financial Officer of Citigroup, a position he has held since February 2019. He is responsible for the financial management of the company, overseeing Strategy and M&A, Treasury, and Controllers. Mason joined Citigroup in 2001 and has held numerous executive positions within the firm, including Chief Financial Officer of Citi's Institutional Clients Group, Chief Executive Officer of Citi Private Bank, Chief Executive Officer of Citi Holdings, and CFO and Head of Strategy and M&A for Citi's Global Wealth Management Division. Before his tenure at Citi, Mason was Director of Strategy and Business Development at Lucent Technologies, a strategy consultant with Marakon Associates, and had investment banking experience with Goldman Sachs & Co. Mason earned a Bachelor of Business Administration in finance from Howard University and an MBA from Harvard Business School.

Anand Selvakesari Chief Operating Officer

Anand Selvakesari is the Chief Operating Officer of Citigroup, a role he took on in March 2023. He is also head of consumer banking operations and is tasked with overseeing the group's ongoing transformation program. Selvakesari began his career with Citi India in 1991 and has over 30 years of experience across Consumer Banking, Wealth Management, and Commercial Banking, all with Citi and across multiple global markets. His previous roles include CEO of Global Consumer Bank (responsible for consumer banking businesses across 19 markets globally), Head of U.S. Consumer Bank, Head of Consumer Banking for Asia Pacific, and Head of Consumer Banking in China.

Viswas Raghavan Head of Banking and Executive Vice Chair

Viswas Raghavan serves as the Head of Banking and Executive Vice Chair at Citigroup. He is a member of the Executive Management Team.

Andrew Morton Head of Markets

Andrew Morton is the Head of Markets at Citigroup. He is part of Citigroup's Executive Management Team.

The following are clear emerging threats for Citigroup:

• The increasing market penetration and adoption of Fintech companies and Neobanks. These agile, digitally native financial service providers offer lower fees, superior user experiences, and tailored products (e.g., mobile-first banking, advanced budgeting tools, peer-to-peer payments) that directly compete with Citigroup's Global Consumer Banking segment, particularly for deposits, consumer lending, and payment services, eroding market share among younger and digitally-savvy demographics.
• The expansion of Big Tech companies into financial services. Giants like Apple, Google, and Amazon are leveraging their vast customer bases, robust ecosystems, and extensive data to offer financial products and services (e.g., credit cards, payment solutions, lending to small businesses). While often partnering with traditional banks, these tech companies typically own the customer interface and data, positioning themselves as the primary financial relationship and potentially relegating traditional banks like Citigroup to back-end infrastructure providers.
• The rise of Decentralized Finance (DeFi) and digital assets. The development and increasing institutional adoption of blockchain-based financial systems, cryptocurrencies, and stablecoins present an emerging long-term threat. DeFi platforms enable peer-to-peer lending, borrowing, trading, and asset management without traditional intermediaries, potentially disintermediating Citigroup's core banking, capital markets, and treasury services, especially for cross-border transactions and wholesale finance, as regulatory frameworks evolve and the technology matures.

Citigroup operates across several main product and service areas, each addressing significant global and regional markets.

Addressable Markets for Citigroup's Main Products and Services:

• Retail Banking / Personal Banking: The global retail banking market size was estimated at USD 2,039.25 billion in 2024. It is projected to reach USD 3,373.43 billion by 2033, growing at a compound annual growth rate (CAGR) of 5.8% from 2025 to 2033.
• Credit Cards: The global credit card payment market size was valued at USD 690.6 billion in 2024 and is expected to reach USD 1,316.4 billion by 2033, exhibiting a CAGR of 6.66% during 2025-2033. North America currently dominates this market, holding a significant market share of over 43.7% in 2024.
• Wealth Management: The global wealth management market reached a value of approximately USD 1.8 trillion in 2023. It is expected to grow to USD 2.5 trillion by 2028 and further to USD 3.5 trillion by 2033. North America held the highest market share in terms of revenue for wealth management in 2020.
• Investment Banking (including Corporate and Investment Banking): The global investment banking and trading services market size accounted for USD 397.11 billion in 2024. This market is predicted to increase to approximately USD 765.98 billion by 2034, expanding at a CAGR of 6.79% from 2025 to 2034. North America dominated the global investment banking and trading services market with the largest share in 2024.
• Treasury and Trade Solutions (TTS): null

Citigroup (symbol: C) is expected to drive future revenue growth over the next 2-3 years through several key strategies across its core businesses:

1. Growth in Services Sector: Citigroup anticipates continued revenue expansion in its Services sector, particularly within Treasury and Trade Solutions (TTS) and Securities Services. This growth is expected to be fueled by building on established leadership in cross-border payments, improving client experience, offering integrated solutions, and increasing average deposits and transaction volumes. The Services business has consistently delivered strong performance and gained market share.
2. Scaling Wealth Management: The company is focused on expanding its Wealth Management business globally. This includes strategic initiatives such as hiring client advisors, enhancing the client and advisor experience, and driving record net new investment assets. Citigroup's private bank and wealth management revenues saw double-digit growth in the first nine months of 2025.
3. Targeted Share Gains in Banking and Markets: Citigroup aims for targeted share gains in its Banking and Markets segments. In Banking, this involves investing in talent in key growth areas and providing seamless client experiences to increase market share in M&A, ECM, and DCM. For Markets, the focus is on capital productivity, digital solutions, and achieving share gains in Fixed Income and Equities, capitalizing on strong franchise performance and increased dealmaking and trading activity.
4. Growth in U.S. Personal Banking (USPB): Revenue growth in U.S. Personal Banking is projected, driven by the strong performance of its cards portfolio, increased customer engagement, a rise in interest-earning balances, and fee growth. Citigroup is also maximizing the value of its retail bank through investments in digital capabilities.
5. Strategic Investments in Technology and Digital Capabilities: Citigroup is making significant investments in technology, digital assets, and artificial intelligence to drive innovation and enhance capabilities across its franchise. These investments are crucial for improving client experience, operational efficiency, and supporting growth across all business segments, contributing to an improved returns profile.

Share Repurchases

• Citigroup authorized a new multi-year $20 billion share repurchase program in January 2025, with plans to buy back $1.5 billion in shares in Q1 2025.
• The company conducted approximately $1.999 billion in share buybacks in the quarter ending September 30, 2025, and $2.474 billion in 2024.
• In 2023, Citigroup's annual share buybacks totaled $1.977 billion, following $3.25 billion in 2022.

Share Issuance

• Citigroup's shares outstanding have generally declined over the past few years, with a 4% decline year-over-year to 1.863 billion for the quarter ending September 30, 2025.
• Shares outstanding decreased by 0.8% in 2024 to 1.94 billion and by 0.43% in 2023 to 1.956 billion.

Outbound Investments

• Citigroup announced an innovative $25 billion private credit partnership with Apollo in 2024.
• The company continues to make investments in its technology and client experience, particularly within its Services business, to deepen client relationships.
• Citi is focusing on high-growth sectors like technology, healthcare, and leverage finance, and aims to capitalize on a favorable market environment in 2025, especially in M&A and debt and equity underwriting.

Capital Expenditures

• Citigroup's capital expenditures for the quarter ending June 30, 2025, were $1.8 billion.
• The company has been investing heavily in its infrastructure as part of an enterprise-wide transformation, enhancing governance, overhauling risk management structures, and automating processes.
• These investments also focus on data governance and quality to leverage the vast amounts of data the bank holds.