• The Amazon of banking and financial services.

• Like Walmart, but for nearly every financial product and service you can imagine.

• Deposit Accounts (Retail Banking): Services for individuals and and small businesses to manage their money, including checking and savings accounts.
• Consumer Lending (Retail Banking): Providing various loan products such as mortgages, auto loans, and credit cards for personal and small business financing.
• Investment Banking Advisory & Underwriting: Offering strategic advice on mergers, acquisitions, and divestitures, and facilitating the issuance of equity and debt securities for corporations and governments.
• Capital Markets Sales & Trading: Facilitating client transactions and providing liquidity in various financial markets, including equities, fixed income, currencies, and commodities.
• Commercial & Corporate Lending: Providing loans and credit facilities to mid-sized and large corporations, financial institutions, and government entities.
• Treasury Services (Corporate Banking): Offering cash management, payment processing, and liquidity solutions to corporate and institutional clients.
• Asset & Wealth Management: Managing investment portfolios and providing comprehensive financial planning and advisory services for institutions and high-net-worth individuals.

JPMorgan Chase (symbol: JPM) operates as a universal bank, serving a wide array of clients across various segments including large corporations, institutions, governments, and millions of individual consumers and small businesses. Its business model is highly diversified, making it challenging to definitively categorize its "primary" customer type as exclusively other companies or exclusively individuals, as both contribute significantly to its revenue and operations.

However, given the prompt's structure which asks for specific company names if the company sells primarily to other companies (information that banks do not publicly disclose for their clients due to confidentiality and competitive reasons) or categories if the company sells primarily to individuals, it is most appropriate to describe the categories of its most numerous customer base. From a sheer volume and customer relationship count perspective, JPMorgan Chase serves millions of individual consumers and small businesses, making this a primary customer base in terms of the number of clients served.

Therefore, the major categories of customers that JPMorgan Chase primarily serves include:

• Mass Market Consumers: This category encompasses millions of individuals and households who utilize a broad range of retail banking products and services. These include checking and savings accounts, credit cards, mortgages, auto loans, and basic investment services. These customers are primarily served through its extensive branch network, online platforms, and mobile banking applications under the "Chase" brand.
• Small Business Owners: Small businesses represent a significant customer segment, relying on JPMorgan Chase for essential business banking services. This includes business checking and savings accounts, credit lines, term loans, payment processing solutions, and other treasury services tailored to their operational needs. These services are often provided through the Consumer & Community Banking or Commercial Banking segments, depending on the size and complexity of the business.
• Affluent and High-Net-Worth Individuals: This segment comprises individuals with substantial assets who require more specialized financial planning, private banking, wealth management, and investment advisory services. JPMorgan Chase serves these clients through its Chase Private Client and J.P. Morgan Wealth Management offerings, providing personalized advice and sophisticated investment solutions.

• Amazon (AMZN)
• Microsoft (MSFT)
• Alphabet (GOOGL)
• Palantir Technologies (PLTR)
• Infosys (INFY)
• Accenture (ACN)
• S&P Global (SPGI)
• Moody's Corporation (MCO)

Jamie Dimon, Chairman and Chief Executive Officer

Jamie Dimon has been the Chairman and CEO of JPMorgan Chase since 2006 and Chairman since 2007. He began his professional career at American Express in 1982, serving as Assistant to the President. He then became a key member of the team that launched Commercial Credit Company in 1986, serving as CFO and later President. Commercial Credit made several acquisitions, including Primerica Corporation and The Travelers Corporation, eventually becoming Travelers Group. Dimon served as President and Chief Operating Officer of Travelers from 1990 to 1998, and concurrently as COO of its Smith Barney Inc. subsidiary. He was named President of Citigroup Inc. in 1998, which was formed by the combination of Travelers Group and Citicorp. In 2000, Dimon became Chairman and CEO of Bank One, leading its turnaround before its merger with JPMorgan Chase in 2004, when he became President and COO of the combined company.

Jeremy Barnum, Chief Financial Officer

Jeremy Barnum is the Chief Financial Officer of JPMorgan Chase and a member of the firm's Operating Committee. He is responsible for Global Finance and Business Management, the Treasury/Chief Investment Office, Control Management, and the Firmwide Business Resiliency Office. Barnum joined JPMorgan Chase in 1994 and has held various leadership roles, including Head of Global Research for J.P. Morgan's Corporate & Investment Bank (CIB), and CFO and Chief of Staff for the CIB from 2013 to 2021. He was appointed CFO of JPMorgan Chase in 2021. He graduated from Harvard College with a degree in Chemistry. Barnum previously worked at BlueMountain Capital, where he was head of its London office in 2005, after a brief departure from JPMorgan in 2004.

Daniel Pinto, Vice Chairman

Daniel Pinto is the Vice Chairman of JPMorgan Chase. He has spent over 40 years at JPMorgan Chase and its predecessor companies, beginning as a financial analyst and foreign exchange trader at Manufacturers Hanover in Buenos Aires in 1983. He held increasingly senior Markets roles, including Head of Emerging Markets and Head of Global Fixed Income, and served as CEO of the Europe, Middle East and Africa (EMEA) region from 2011 to 2017. He was Co-CEO of the Corporate & Investment Bank in 2012, becoming sole CEO in 2014. From January 2018 to June 2025, he served as Co-President and Chief Operating Officer, and then as sole President and COO in 2022. He assumed the role of Vice Chairman on July 1, 2025.

Mary Callahan Erdoes, CEO, Asset & Wealth Management

Mary Callahan Erdoes is the Chief Executive Officer of JPMorgan Chase's Asset & Wealth Management division, a position she has held since 2009. She oversees trillions of dollars in client assets. Erdoes joined J.P. Morgan in 1996 as Head of Fixed Income for J.P. Morgan Asset Management. She became CEO of the Private Bank in 2005 before being appointed to her current role. Prior to JPMorgan, she worked at Stein Roe & Farnham, Bankers Trust, and Meredith, Martin & Kaye. She earned her Bachelor of Science degree in mathematics from Georgetown University and her MBA from Harvard Business School.

Marianne Lake, CEO, Consumer & Community Banking

Marianne Lake is the CEO of Consumer & Community Banking (CCB) and a member of the JPMorgan Chase Operating Committee. In this role, she is responsible for all of CCB and leads International Consumer Banking. Lake has been with the firm for 25 years. She previously served as CFO for JPMorgan Chase from 2013 to 2019. Prior to that, she was CEO of Consumer Lending from 2019 to 2021. Lake started her career as a chartered accountant at PricewaterhouseCoopers in London and Sydney. She holds a Bachelor of Science in Physics from Reading University in the United Kingdom.

There are two clear emerging threats to JPMorgan Chase:

• Big Tech companies expanding into financial services: Giants like Apple, Google, and Amazon are increasingly leveraging their massive user bases, technological prowess, and data to offer banking-like products and services. Examples include Apple Card, Apple Pay Later, and Apple's high-yield savings account (in partnership with Goldman Sachs). These companies can provide superior user experience, seamless integration into their ecosystems, and often operate with a lower cost structure than traditional banks by foregoing physical branches. This directly threatens JPMorgan Chase's significant revenue streams from consumer banking, payments, and potentially lending by drawing away customers with highly integrated, user-friendly alternatives.

• The rise of Decentralized Finance (DeFi) and blockchain-based financial systems: While still in relatively early stages of broad adoption, DeFi platforms and related blockchain technologies aim to disintermediate traditional financial institutions by offering services like lending, borrowing, payments, and asset management directly between participants. The underlying technology could fundamentally change how financial transactions occur, potentially bypassing central intermediaries like JPMorgan Chase. The increasing adoption of stablecoins for payments and the growing interest in tokenized assets and blockchain-based settlement systems present an alternative financial infrastructure that could erode the need for traditional banking services over the long term.

For the public company JPMorgan Chase (JPM), the addressable markets for their main products and services are as follows:

• Investment Banking: The global investment banking and trading services market size is predicted to increase to approximately USD 424.07 billion in 2025.
• Commercial Banking: The market size of the Global Commercial Banks is estimated to be USD 3.9 trillion in 2025.
• Asset & Wealth Management: The global asset and wealth management market size is projected to reach USD 3.352 trillion by the end of 2025.
• Consumer & Community Banking (Retail Banking): The global retail banking market size is evaluated at USD 2.34 trillion in 2025.
• Treasury Management Services: The global Treasury Management Services market size is expected to reach USD 6.214 billion by the end of 2025.

JPMorgan Chase (JPM) is expected to drive future revenue growth over the next 2-3 years through several key areas, according to recent earnings reports, analyst commentary, and investor presentations.

1. Continued Growth in Net Interest Income (NII) and Loan Balances: JPMorgan Chase anticipates that its Net Interest Income (NII) will normalize around $90 billion, with growth resuming in the second half of 2025 as deposit balances stabilize. This growth is further supported by an expected increase in loan balances, particularly within Card Services, which is projected to drive NII higher. For 2026, the bank projects NII, excluding markets, to reach $95 billion, primarily due to anticipated balance sheet growth.
2. Robust Investment Banking (IB) Fees and Capital Markets Activity: The firm has seen significant increases in Investment Banking fees, with a 31% rise in Q3 2024 and a 49% increase in Q4 2024. This momentum is expected to continue, driven by a strong pipeline and a pickup in corporate dealmaking. Analysts also suggest that a potential easing of U.S. regulatory measures could further stimulate mergers, IPOs, and overall capital markets activity, benefiting JPMorgan Chase's investment banking arm.
3. Expansion in Asset & Wealth Management (AWM): Revenue growth in the Asset & Wealth Management segment is anticipated to be driven by higher management fees, strong net inflows, and elevated average market levels. JPMorgan Chase reported record long-term net inflows of $76 billion in Q4 2024, with full-year 2024 client asset net inflows totaling $486 billion. The company plans its largest-ever investment spend in AWM to foster innovation and maintain its position as a reliable growth business with a high percentage of recurring revenues.
4. Customer Acquisition and Card Services within Consumer and Community Banking (CCB): JPMorgan Chase has demonstrated strong performance in customer acquisition, adding nearly 10 million new card accounts and nearly 2 million net new checking accounts in 2024. Continued loan growth in Card Services, fueled by robust consumer confidence and spending, is expected to be a significant contributor to revenue.
5. Growth in Payments Revenue: Payments revenue has shown consistent growth, with double-digit fee increases for four consecutive quarters leading into Q4 2024, contributing to a record $18.1 billion in Payments revenue for the year. This growth is driven by higher deposit balances and increased fee activity, despite some offsetting pressure from deposit margin compression.

Share Repurchases

• JPMorgan Chase repurchased $28.68 billion in common stock in 2024, $9.824 billion in 2023, and $3.162 billion in 2022.
• A new common share repurchase program of $50 billion was authorized, effective July 1, 2025.
• A $30 billion common share repurchase program was authorized effective July 1, 2024.

Share Issuance

• Net common equity issued/repurchased for 2024 was $-18.83 billion, for 2023 was $-9.824 billion, and for 2022 was $-3.162 billion, indicating net repurchases rather than issuance over these periods.
• The number of shares outstanding has consistently declined, for example, showing a 3.43% year-over-year decline by September 30, 2025, and a 2.18% decline in 2024.

Inbound Investments

• No significant large investments made in the company by third-parties have been identified over the last 3-5 years.

Outbound Investments

• JPMorgan Chase acquired First Republic Bank in May 2023.
• In March 2022, the company acquired Global Shares to enhance its equity management software offerings.
• In 2021, JPMorgan Chase made over 30 acquisitions, including fintech companies like OpenInvest and 55ip, and also acquired a majority stake in Volkswagen Payments.

Capital Expenditures

• JPMorgan Chase did not report meaningful traditional capital expenditures for the years 2020 through 2024.
• Significant investments are being made in business growth, including expanding the geographic footprint of Consumer & Community Banking, with 166 new branches built in 2023 and a similar number planned for 2024.
• The firm is investing in artificial intelligence use cases, valued between $1 billion and $1.5 billion, focused on areas such as customer personalization, trading, operational efficiencies, fraud management, and credit decisioning.