Here are 1-3 brief analogies to describe Bank of America:

• Walmart for your money: Like Walmart offers a vast array of products for everyday needs across numerous locations, Bank of America provides a comprehensive range of essential financial services (checking, savings, loans, mortgages, credit cards) to millions of consumers and businesses, with a massive physical and digital footprint.

• Amazon for financial services: Similar to how Amazon aims to be a one-stop shop for nearly any product or service online, Bank of America strives to be a comprehensive provider of financial services, from basic banking to complex investment and wealth management, accessible through its extensive branch network and digital platforms.

Major Products and Services of Bank of America (BAC)

• Checking & Savings Accounts: Core banking services allowing individuals and businesses to manage daily finances and save money securely.
• Credit Cards: Provides revolving credit lines for consumer and small business purchases, often accompanied by reward programs.
• Mortgage Loans: Offers financing to individuals for the purchase or refinancing of residential properties.
• Auto Loans: Provides financing for individuals to acquire new or used vehicles.
• Investment & Wealth Management: Comprehensive services including financial planning, brokerage, and portfolio management for individuals, families, and institutions.
• Corporate & Commercial Lending: Provides various loan and credit facilities to small businesses, corporations, and institutional clients for operational and growth needs.
• Treasury Management Services: Solutions for businesses to optimize cash flow, manage payments, and mitigate financial risk efficiently.
• Mergers & Acquisitions (M&A) Advisory: Offers strategic advice and execution support to corporations involved in mergers, acquisitions, or divestitures.
• Capital Markets Services: Facilitates access to public and private capital through equity and debt underwriting, and provides sales and trading of securities for institutional clients.

Bank of America (symbol: BAC) is a diversified financial services company serving a broad array of customers, including individuals, small businesses, corporations, and institutional investors. While Bank of America serves a vast number of corporate and institutional clients through its Global Banking and Global Markets segments, the names of these specific customer companies are typically not disclosed publicly due to confidentiality and their sheer volume. Additionally, it would be impractical to list them all as major customers.

Given its extensive reach into the consumer market, a significant portion of its services are provided to individuals. Below are three major categories of individual customers that Bank of America serves:

• Everyday Consumers: This category encompasses individuals and families who utilize a wide range of standard banking products and services. These include checking and savings accounts, debit and credit cards, mortgages for home purchases, auto loans, and personal loans for various financial needs. This segment represents the mass market and forms the foundation of Bank of America's consumer base.
• Affluent and High-Net-Worth Individuals: These clients are served through Bank of America's Global Wealth & Investment Management division, primarily via Merrill and Bank of America Private Bank. They typically have more complex financial needs, requiring comprehensive wealth management, investment advisory services, trust and estate planning, specialized lending solutions, and philanthropic services.
• Self-Directed Investors: This category includes individuals who manage their own investments and retirement planning. They utilize platforms like Merrill Edge for brokerage accounts, trading services, and access to research tools, preferring a more hands-on approach to their investment portfolios without necessarily requiring full-service wealth management.

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Brian T. Moynihan, Chair of the Board and Chief Executive Officer

Brian Moynihan leads a team of more than 210,000 employees focused on driving Responsible Growth for teammates, clients, communities, and shareholders. He was appointed Chair of the Board of Directors in October 2014 and President and Chief Executive Officer in January 2010. Prior to becoming CEO, Moynihan led each of the company's operating units. He joined Fleet Boston bank in April 1993, and after Bank of America merged with FleetBoston Financial in 2004, he became president of global wealth and investment management at Bank of America. He was named CEO of Merrill Lynch after its sale to Bank of America in September 2008.

Alastair Borthwick, Executive Vice President and Chief Financial Officer

Alastair Borthwick is responsible for the overall financial management of Bank of America, including accounting, balance sheet management, financial planning and analysis, corporate treasury, investor relations, corporate investments, and tax. He became CFO in 2021. Before this role, Borthwick served as president of Global Commercial Banking for Bank of America, a position he assumed in 2012. He also served as a managing director and co-head of Global Capital Markets, with responsibility for Equity Capital Markets, Investment Grade Debt Capital Markets, Leveraged Finance, and Global Origination for Rates & Currencies. Borthwick joined Bank of America in 2005 and spent the prior 12 years at Goldman Sachs.

Dean Athanasia, Co-President

Dean Athanasia was named Co-President of Bank of America in September 2025. He drives company-wide initiatives focused on long-term growth and returns and oversees Bank of America's eight lines of business and their leaders. He has nearly 60 years of experience in financial services across various client segments, markets, functions, and industries.

Jim DeMare, Co-President

Jim DeMare was also named Co-President of Bank of America in September 2025. Along with Dean Athanasia, he is responsible for driving company-wide initiatives for long-term growth and returns and overseeing the eight lines of business and their leaders. DeMare also has extensive experience in financial services, spanning nearly 60 years across different client segments and markets.

Lauren Mogensen, Global General Counsel

Lauren Mogensen serves as the Global General Counsel for Bank of America. She was named to this role as part of a management overhaul in 2021. She previously served as the head of compliance and operational risk for the company.

The clear emerging threats for Bank of America include:

• The continued rise and expansion of digital-native challenger banks (neobanks) and fintech platforms: These agile companies, such as Chime, SoFi, and Revolut, leverage advanced technology to offer highly personalized, user-friendly, and often lower-cost banking services (e.g., checking, savings, lending, payments) primarily through mobile applications. They are actively attracting younger, digitally-savvy demographics and those seeking alternatives to traditional branch-based banking, thus chipping away at Bank of America's customer base and deposit growth.
• The increasing foray of large technology companies into financial services: Tech giants like Apple (with Apple Card, Apple Pay Later), Google (with Google Wallet, Google Pay), and Amazon are leveraging their vast customer bases, extensive data, and strong brand loyalty to offer embedded financial products and services. These offerings range from credit cards and buy-now-pay-later options to sophisticated payment systems and potential direct banking functionalities, disintermediating traditional banks by capturing customer interactions and transactional revenue that would otherwise flow through institutions like Bank of America.

Bank of America (symbol: BAC) operates across several key financial services. The addressable markets for its main products and services are primarily within the United States, with some global reach for investment banking and wealth management.

Retail Banking / Consumer Banking

• The U.S. retail banking market is valued at approximately USD 0.87 trillion in 2025 and is projected to reach USD 1.08 trillion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 4.22%.
• The overall U.S. consumer lending market was valued at USD 1.12 trillion in 2024 and is expected to grow to USD 1.87 trillion by 2030, with a CAGR of 16.23%.
• Total U.S. consumer debt, which includes mortgages and non-mortgage debt, reached $18.03 trillion as of September 2025.

Commercial Banking

• The U.S. commercial banking market is estimated to be USD 732.5 billion in 2025 and is forecasted to grow to USD 915.45 billion by 2030, with a CAGR of 4.56%.
• Another estimate for the U.S. commercial banking market size is $1.6 trillion in 2025.

Wealth Management

• The U.S. wealth management market had assets under management (AUM) of $64.4 trillion in 2024 and is expected to reach $87.35 trillion by 2028.
• Globally, assets under management (AUM) are projected to reach US$145.4 trillion by 2025, with the United States holding approximately 54.2% of this global AUM. This implies a U.S. AUM of approximately $78.8 trillion in 2025.

Investment Banking

• The U.S. investment banking market is valued at USD 54.74 billion in 2025 and is projected to grow to USD 66.15 billion by 2030, at a CAGR of 3.86%.
• The global investment banking market size was valued at USD 103.23 billion in 2024 and is projected to grow to USD 110.12 billion in 2025, reaching USD 183.28 billion by 2032 with a CAGR of 7.55%. North America accounts for approximately 40% of the global investment banking revenue.

Bank of America (BAC) is expected to drive future revenue growth over the next two to three years through several key areas:

1. Net Interest Income (NII) Growth and Loan/Deposit Expansion: The bank anticipates continued growth in Net Interest Income, projecting a 5-7% increase in 2026, primarily fueled by organic loan and deposit growth and the repricing of fixed-rate assets. CEO Brian Moynihan has stated expectations for NII to grow throughout 2025, supported by robust loan growth of over 4%. This outlook is bolstered by an improving lending profitability environment, characterized by a steeper yield curve and reduced pressure on deposit costs.
2. Resurgence in Investment Banking Fees: A significant driver is the anticipated rebound in investment banking activity. Bank of America saw a 43% year-over-year increase in investment banking fees in Q3 2025, contributing to a 7% rise in overall revenue. This growth spanned advisory services, debt underwriting, and equity underwriting. Analysts and the CEO project a stronger 2025 for dealmaking, with potential regulatory changes under the new administration expected to further favor mergers and acquisitions, thus boosting investment banking revenue.
3. Growth in Wealth Management and Asset Management Fees: The Global Wealth and Investment Management (GWIM) segment is a strong contributor to revenue growth. In Q3 2025, GWIM reported record revenue, up 10% year-over-year, driven by a 12% increase in asset management fees and solid growth in custom lending. The segment's net income rose 19% in the same quarter, supported by enhanced advisor productivity and an increase in fee-based assets. Bank of America's strategic focus on wealth management is expected to continue yielding gains.
4. Sustained Performance in Sales & Trading: Bank of America has demonstrated consistent strength in its Global Markets division. In Q3 2025, Global Markets revenue increased by 11% year-over-year, with sales and trading revenue specifically rising 9%. This marks the 14th consecutive quarter of year-over-year revenue growth in the Sales & Trading businesses, indicating ongoing momentum and market share gains.
5. Digital Banking and Technology Investments: Ongoing investments in technology and digital banking initiatives are expected to drive future revenue growth. The bank is seeing an increasing number of new accounts opened digitally, reflecting the effectiveness of these investments and evolving client preferences. Initiatives aimed at enhancing customer service and leveraging digital payment technologies are considered crucial for maintaining a competitive advantage, fostering customer loyalty, and supporting long-term profitability.

Share Repurchases

• Bank of America authorized a new $40 billion common stock repurchase program, effective August 1, 2025, to supersede its existing program.
• As of June 30, 2025, the previous repurchase program had approximately $9.1 billion remaining.
• In 2020, Bank of America returned $12 billion to shareholders through dividends and net share repurchases, despite a temporary halt in repurchases in late Q1 2020 due to federal bank regulatory restrictions.

Share Issuance

• Over 67 million shares were granted to employees through "Sharing Success" awards between 2022 and 2024, with an additional 19 million shares granted in the first quarter of 2025.
• Share repurchases are conducted to offset the dilutive impact of these equity awards.

Capital Expenditures

• Bank of America plans a significant physical expansion by adding 150 new financial centers by 2027.
• The company continues to invest in digital technologies, such as QR sign-in, and leverages technology and AI to enhance client experience and team productivity.
• In 2020, fixed asset capital investments amounted to $2.74 billion ($0.83 billion net of depreciation), primarily directed towards its real estate portfolio and technology.