1. Chobani for functional beverages.

2. Oatly for cold-pressed juices and wellness shots.

Here are the major products of Suja Life (SUJA):

• Suja Organic: A brand offering cold-pressed juices made with high-quality organic ingredients.
• Vive Organic: A brand focused on wellness shots designed to support daily immunity and health.
• Slice: A brand providing functional sodas that aim to satisfy without compromise.

Suja Life (SUJA) sells its products through a vast network of retail partners, with its beverages available in more than 37,000 stores. Therefore, its major customers are other companies, specifically various retail chains and grocery stores that distribute its brands (Suja Organic, Vive Organic, and Slice) to end consumers.

However, the provided company description does not list the specific names of these retail customer companies.

Maria Stipp, Chief Executive Officer

Maria Stipp was appointed CEO of Suja Life in February 2024. An experienced leader in the consumer goods industry, Stipp previously served as CEO of Sapporo-Stone Brewing Co., where she significantly grew the business and oversaw its successful sale to Japanese beer maker Sapporo. She also held the position of CEO at Lagunitas Brewing Co. Stipp currently serves on the boards of Siete Family Foods and California Olive Ranch. Suja Life is a Paine Schwartz Partners portfolio company, indicating a history of private equity backing, and Stipp reports directly to this board.

Jeff Pedersen, Chief Financial Officer

Jeff Pedersen serves as the Chief Financial Officer for Suja Life. His prior experience includes roles as Vice President of Operations Finance at Constellation Brands Inc., Senior Finance Manager at PEPSICO INC, and Director of Finance at Exemplis. Pedersen holds degrees from the University of Arizona, Eller College of Management, and the University of California San Diego.

Mike Box, Chief Operations Officer

Mike Box is the Chief Operations Officer at Suja Life. His operational background includes positions as Plant Operations & Engineering Manager at AURORA FOODS INC and Maintenance Supervisor/Project Engineer at Quaker Oats. Earlier in his career, he served as a Submarine Officer, Nuclear Power, in the U.S. Navy. Box is an alumnus of California State University Chico.

Nicole Portwood, Chief Marketing Officer

Nicole Portwood was appointed Chief Marketing Officer of Suja Life in May 2025. She is recognized for her extensive experience and proven ability to scale brands in the marketing sector.

Saxon Seay, Chief Strategy Officer

Saxon Seay was appointed as Suja Life's first Chief Strategy Officer in May 2025. In this role, Seay is responsible for developing the company's multi-year strategy, identifying new market opportunities, guiding portfolio and innovation strategies, and leading operational rhythms for future growth.

Suja Life (SUJA) faces several key business risks, primarily revolving around its financial performance, market position, and debt structure.

1. Lack of Profitability and Ambitious Valuation: Despite reporting impressive revenue growth of 26.1% to $326.6 million in fiscal 2025, Suja Life recorded a net loss of $23.3 million in the same period. Investors are likely to closely examine the company's strategy for achieving sustained profitability, particularly if operating expenses continue to outpace revenue growth. The company's ambitious valuation target, implying a 3-5x revenue multiple, is considered aggressive for a beverage company, even within a high-growth niche, and assumes continued rapid expansion and a significant improvement in net income, which could be challenging in a competitive market.
2. Highly Competitive Market and Shifting Consumer Preferences: Suja Life operates within the highly competitive "better-for-you" beverage market. While the company holds a strong market share in cold-pressed juices and wellness shots, the organic growth in this category has seen a slowdown as consumers, sensitive to inflation, increasingly opt for private-label alternatives. The premium organic segment, in which Suja Life operates, is particularly vulnerable to this "trading-down" behavior compared to mass-market brands. Consumer preferences in this dynamic sector can also shift rapidly, posing an ongoing challenge for the company to maintain its market position and adapt its product offerings.
3. Significant Financial Leverage: Prior to its Initial Public Offering (IPO), Suja Life carried a substantial total debt of $330.6 million. Although a portion of the IPO proceeds was allocated to repaying outstanding borrowings (approximately $141.3 million), the significant financial leverage could be a concern for investors regarding the company's financial stability and overall risk.

Suja Life's main products, including cold-pressed juices, wellness shots, and functional sodas, operate within significant addressable markets primarily across North America and globally.

For cold-pressed juices, the global market was valued at USD 1.42 billion in 2025 and is projected to reach USD 2.62 billion by 2034. North America held a substantial share of this market, valued at USD 0.67 billion in 2025. Specifically, the U.S. cold-pressed juice market is anticipated to grow, reaching an estimated value of USD 614.22 million by 2034.

The functional shots market in the U.S. was estimated at USD 243.0 million in 2024 and is projected to surge to USD 855.7 million by 2033. Globally, the wellness shots market was valued at USD 7.8 billion in 2025 and is forecast to reach USD 17.4 billion by 2034. North America accounted for a 36.4% revenue share of the global wellness shots market in 2025.

For functional sodas, the U.S. market is expanding from an estimated USD 1,954 million in 2025 to a projected USD 8,114 million by 2035. Globally, the functional soda market was valued at USD 7.8 billion in 2025 and is projected to reach approximately USD 19.4 billion by 2034. North America held the largest regional market share, representing 38.6% of the global market, equivalent to approximately USD 3.0 billion in 2025.

More broadly, the U.S. functional drinks market generated a revenue of USD 52,480.3 million in 2025 and is expected to reach USD 97,089.2 million by 2033. The North America functional beverages market is also experiencing robust growth and is projected to reach a valuation of approximately USD 200 billion by 2026.

Suja Life (SUJA) is positioned for future revenue growth over the next 2-3 years, driven by several strategic initiatives and favorable market trends in the "better-for-you" beverage segment.

Here are 3-5 expected drivers of future revenue growth for Suja Life:

1. Expansion into new beverage categories: Suja Life is actively extending its product platform beyond cold-pressed juices and wellness shots into adjacent, high-growth beverage segments. A significant driver is the relaunch of the Slice soda brand, repositioned as a "better-for-you" functional beverage. This move has already shown early traction, generating approximately $10 million in net sales in its first year post-relaunch and demonstrating Suja's ability to diversify its offerings.
2. Growth of existing core brands and increased household penetration: The company's core business, encompassing its legacy juice and wellness shot brands like Suja Organic and Vive Organic, continues to exhibit sustained demand, growing at a 19% CAGR. Suja aims to significantly increase its household penetration, currently estimated at 11%, by further tapping into the expanding "better-for-you" beverage market and the broader juice and beverage sectors.
3. Strategic Acquisitions and Mergers & Acquisitions (M&A): Suja Life employs an acquisition-led strategy, selectively acquiring or reviving complementary brands that can leverage its existing infrastructure and retail relationships. The successful integration of acquisitions like Vive Organic and Slice Soda has already expanded the product portfolio and distribution reach, with the company utilizing innovation and M&A to strengthen its portfolio.
4. Distribution Expansion: The company has an extensive distribution network, with products available in over 37,000 stores and approximately 380,000 points of distribution. Further expansion of this network is a key focus, as evidenced by the addition of over 66,000 points of distribution since the launch of Slice soda. This ongoing expansion will allow Suja to reach a broader consumer base and increase market share.
5. Innovation and New Product Development: Suja Life prioritizes an increased cadence of innovation for "better-for-you" products. The company's vertically integrated platform supports faster innovation and speed to market, and proceeds from its IPO are planned to fund these innovation initiatives. This focus on new, health-conscious products aligns with evolving consumer preferences and reinforces its leadership in the functional beverage space.

Share Repurchases

• Suja Life had a 1-Year Share Buyback Ratio of 0.00% as of December 2025, indicating no share repurchases during that period.
• Proceeds from the recent IPO in May 2026 will be used to buy back underlying LLC member interests from existing owners of Holdings LP.

Share Issuance

• In May 2026, Suja Life priced its initial public offering (IPO) at $21.00 per share, offering 8,888,889 shares of Class A common stock.
• The company anticipates receiving approximately $173.6 million in net proceeds from the IPO.
• These net proceeds are intended to be used to acquire newly issued LP units in its subsidiary, repay outstanding debt, and make cash payments to employees and directors.

Inbound Investments

• In August 2021, private equity firm Paine Schwartz Partners acquired a controlling stake in Suja Life.
• WP Global Partners also invested in Suja Life alongside Paine Schwartz Partners in October 2021 to provide growth capital.
• The total fair market value investment in the company by Paine Schwartz Partners was $144.7 million as of December 29, 2025.

Outbound Investments

• Suja Life acquired Vive Organic in 2022.
• The company acquired Slice (Beverages) in May 2024 and subsequently relaunched it as a functional soda in January 2025.

Capital Expenditures

• Capital expenditures for fiscal year 2025 were $14 million.
• These capital expenditures exceeded the company's operating cash flow for fiscal 2025.
• Suja Life has increased the square footage of its Oceanside campus by over 50% in the last four years, reflecting investments in manufacturing capacity and infrastructure.