e.l.f. Beauty (ELF)
Market Price (6/22/2026): $64.33 | Market Cap: $3.8 BilSector: Consumer Staples | Industry: Personal Care Products
e.l.f. Beauty (ELF)
Market Price (6/22/2026): $64.33Market Cap: $3.8 BilSector: Consumer StaplesIndustry: Personal Care Products
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 25% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12% Attractive yieldFCF Yield is 5.0% Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Social Media & Creator Economy, and Vegan & Alternative Foods. Themes include Direct-to-Consumer Brands, Show more. | Weak multi-year price returns2Y Excs Rtn is -106%, 3Y Excs Rtn is -109% Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 18% | Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 47x, P/EPrice/Earnings or Price/(Net Income) is 144x Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.8% Short seller reportMuddy Waters Research report on 11/20/2024. Key risksELF key risks include [1] its heavy reliance on Chinese manufacturing, Show more. |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 25% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12% |
| Attractive yieldFCF Yield is 5.0% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Social Media & Creator Economy, and Vegan & Alternative Foods. Themes include Direct-to-Consumer Brands, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -106%, 3Y Excs Rtn is -109% |
| Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 18% |
| Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 47x, P/EPrice/Earnings or Price/(Net Income) is 144x |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.8% |
| Short seller reportMuddy Waters Research report on 11/20/2024. |
| Key risksELF key risks include [1] its heavy reliance on Chinese manufacturing, Show more. |
Qualitative Assessment
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e.l.f. Beauty (ELF) stock has lost about 30% since 2/28/2026 because of the following key factors:
1. Softer Fiscal 2027 Outlook and Analyst Downgrades.
Despite reporting stronger-than-expected fiscal Q4 2026 results on May 20, 2026, with adjusted EPS of $0.32 against estimates of $0.29 and revenue growth of 35.1% year-over-year to $449.29 million, e.l.f. Beauty's stock declined due to a more moderate fiscal 2027 outlook. The company provided fiscal 2027 net sales growth guidance of approximately 12-14% and adjusted diluted EPS of $3.27-$3.32, which fell below some analyst expectations. This led to multiple analyst price target reductions; for example, Piper Sandler lowered its target from $85 to $60 on May 19, 2026, and further to $50 by June 12, 2026, while Morgan Stanley downgraded the stock to Equalweight and cut its price target to $59 from $67 around May 21, 2026.
2. Impact of Tariffs and Elevated Operating Costs.
Profitability was pressured by higher tariffs and increased selling, general, and administrative (SG&A) expenses, which contributed to a GAAP net loss in fiscal Q4 2026, despite strong top-line growth. Analysts expressed concerns that these elevated costs, particularly tariff exposure, would continue to be a headwind for fiscal 2027, potentially compressing gross margins. The company's fiscal 2027 outlook assumes tariffs at approximately 35%.
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e.l.f. Beauty (ELF) stock has lost about 30% since 2/28/2026 because of the following key factors:
1. Softer Fiscal 2027 Outlook and Analyst Downgrades.
Despite reporting stronger-than-expected fiscal Q4 2026 results on May 20, 2026, with adjusted EPS of $0.32 against estimates of $0.29 and revenue growth of 35.1% year-over-year to $449.29 million, e.l.f. Beauty's stock declined due to a more moderate fiscal 2027 outlook. The company provided fiscal 2027 net sales growth guidance of approximately 12-14% and adjusted diluted EPS of $3.27-$3.32, which fell below some analyst expectations. This led to multiple analyst price target reductions; for example, Piper Sandler lowered its target from $85 to $60 on May 19, 2026, and further to $50 by June 12, 2026, while Morgan Stanley downgraded the stock to Equalweight and cut its price target to $59 from $67 around May 21, 2026.
2. Impact of Tariffs and Elevated Operating Costs.
Profitability was pressured by higher tariffs and increased selling, general, and administrative (SG&A) expenses, which contributed to a GAAP net loss in fiscal Q4 2026, despite strong top-line growth. Analysts expressed concerns that these elevated costs, particularly tariff exposure, would continue to be a headwind for fiscal 2027, potentially compressing gross margins. The company's fiscal 2027 outlook assumes tariffs at approximately 35%.
3. Concerns Over Core Brand Performance and Market Share Dynamics.
While e.l.f. Beauty experienced overall growth, analysts raised concerns about the underlying performance of the core e.l.f. Cosmetics brand. Morgan Stanley cited potential market share losses in the U.S. cosmetics sector, anticipating these would become more apparent after the company cycled through previous price increases. Piper Sandler also noted that the company would "lap the disconnect between consumption and shipments in the second quarter of fiscal 2027" and raised concerns about potential volume impact when the company laps a $1 price increase in August. Additionally, innovation challenges in spring 2026 reportedly impacted the e.l.f. brand's growth.
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Stock Movement Drivers
Fundamental Drivers
The -30.3% change in ELF stock from 2/28/2026 to 6/21/2026 was primarily driven by a -76.5% change in the company's Net Income Margin (%).| (LTM values as of) | 2282026 | 6212026 | Change |
|---|---|---|---|
| Stock Price ($) | 92.05 | 64.20 | -30.3% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,520 | 1,636 | 7.7% |
| Net Income Margin (%) | 6.8% | 1.6% | -76.5% |
| P/E Multiple | 52.5 | 144.0 | 174.3% |
| Shares Outstanding (Mil) | 59 | 59 | 0.4% |
| Cumulative Contribution | -30.3% |
Market Drivers
2/28/2026 to 6/21/2026| Return | Correlation | |
|---|---|---|
| ELF | -30.3% | |
| Market (SPY) | 9.2% | 30.1% |
| Sector (XLP) | -6.9% | 19.5% |
Fundamental Drivers
The -15.7% change in ELF stock from 11/30/2025 to 6/21/2026 was primarily driven by a -72.8% change in the company's Net Income Margin (%).| (LTM values as of) | 11302025 | 6212026 | Change |
|---|---|---|---|
| Stock Price ($) | 76.17 | 64.20 | -15.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,386 | 1,636 | 18.1% |
| Net Income Margin (%) | 5.9% | 1.6% | -72.8% |
| P/E Multiple | 54.3 | 144.0 | 165.1% |
| Shares Outstanding (Mil) | 58 | 59 | -1.2% |
| Cumulative Contribution | -15.7% |
Market Drivers
11/30/2025 to 6/21/2026| Return | Correlation | |
|---|---|---|
| ELF | -15.7% | |
| Market (SPY) | 9.9% | 30.2% |
| Sector (XLP) | 6.4% | 20.4% |
Fundamental Drivers
The -42.9% change in ELF stock from 5/31/2025 to 6/21/2026 was primarily driven by a -81.2% change in the company's Net Income Margin (%).| (LTM values as of) | 5312025 | 6212026 | Change |
|---|---|---|---|
| Stock Price ($) | 112.49 | 64.20 | -42.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,314 | 1,636 | 24.6% |
| Net Income Margin (%) | 8.5% | 1.6% | -81.2% |
| P/E Multiple | 56.4 | 144.0 | 155.6% |
| Shares Outstanding (Mil) | 56 | 59 | -4.9% |
| Cumulative Contribution | -42.9% |
Market Drivers
5/31/2025 to 6/21/2026| Return | Correlation | |
|---|---|---|
| ELF | -42.9% | |
| Market (SPY) | 28.1% | 35.5% |
| Sector (XLP) | 3.3% | 12.9% |
Fundamental Drivers
The -38.3% change in ELF stock from 5/31/2023 to 6/21/2026 was primarily driven by a -84.9% change in the company's Net Income Margin (%).| (LTM values as of) | 5312023 | 6212026 | Change |
|---|---|---|---|
| Stock Price ($) | 104.02 | 64.20 | -38.3% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 579 | 1,636 | 182.7% |
| Net Income Margin (%) | 10.6% | 1.6% | -84.9% |
| P/E Multiple | 89.9 | 144.0 | 60.2% |
| Shares Outstanding (Mil) | 53 | 59 | -9.9% |
| Cumulative Contribution | -38.3% |
Market Drivers
5/31/2023 to 6/21/2026| Return | Correlation | |
|---|---|---|
| ELF | -38.3% | |
| Market (SPY) | 85.7% | 36.4% |
| Sector (XLP) | 24.4% | 14.7% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| ELF Return | 32% | 67% | 161% | -13% | -39% | -18% | 147% |
| Peers Return | 53% | -11% | 15% | -27% | -2% | -17% | -7% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 8% | 98% |
Monthly Win Rates [3] | |||||||
| ELF Win Rate | 58% | 58% | 83% | 42% | 33% | 67% | |
| Peers Win Rate | 69% | 46% | 52% | 35% | 38% | 54% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| ELF Max Drawdown | -20% | -37% | -33% | -53% | -63% | -48% | |
| Peers Max Drawdown | -17% | -38% | -37% | -45% | -43% | -36% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: COTY, EL, ULTA, IPAR. See ELF Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 6/18/2026 (YTD)
How Low Can It Go
| Event | ELF | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -31.7% | -18.8% |
| % Gain to Breakeven | 46.4% | 23.1% |
| Time to Breakeven | 26 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -18.8% | -9.5% |
| % Gain to Breakeven | 23.2% | 10.5% |
| Time to Breakeven | 24 days | 24 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -36.5% | -24.5% |
| % Gain to Breakeven | 57.6% | 32.4% |
| Time to Breakeven | 57 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -58.4% | -33.7% |
| % Gain to Breakeven | 140.1% | 50.9% |
| Time to Breakeven | 111 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -39.6% | -19.2% |
| % Gain to Breakeven | 65.6% | 23.8% |
| Time to Breakeven | 130 days | 105 days |
In The Past
e.l.f. Beauty's stock fell -31.7% during the 2025 US Tariff Shock. Such a loss loss requires a 46.4% gain to breakeven.
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| Event | ELF | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -31.7% | -18.8% |
| % Gain to Breakeven | 46.4% | 23.1% |
| Time to Breakeven | 26 days | 79 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -36.5% | -24.5% |
| % Gain to Breakeven | 57.6% | 32.4% |
| Time to Breakeven | 57 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -58.4% | -33.7% |
| % Gain to Breakeven | 140.1% | 50.9% |
| Time to Breakeven | 111 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -39.6% | -19.2% |
| % Gain to Breakeven | 65.6% | 23.8% |
| Time to Breakeven | 130 days | 105 days |
In The Past
e.l.f. Beauty's stock fell -31.7% during the 2025 US Tariff Shock. Such a loss loss requires a 46.4% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About e.l.f. Beauty (ELF)
e.l.f. Beauty, Inc. (NYSE: ELF) is a global beauty company that develops, markets, and sells a wide range of cosmetic and skin care products. The company manages a portfolio of distinct brands, including its flagship e.l.f. brand, along with W3LL PEOPLE and Keys Soulcare, each targeting different segments and preferences within the beauty industry.
The core product offerings from e.l.f. Beauty include comprehensive collections for eyes, lips, and face, complemented by an expanding line of skin care solutions. The company reaches its primary customers through a robust multi-channel distribution strategy, which includes sales through national and international retailers, direct-to-consumer e-commerce platforms in the United States, and international distributors.
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Here are a couple of brief analogies for e.l.f. Beauty:
The accessible beauty equivalent of L'Oréal or Estée Lauder.
The Trader Joe's for makeup and skincare.
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- Eye Products: These include cosmetics and skincare specifically formulated for the eye area.
- Lip Products: These include cosmetics and skincare specifically formulated for the lips.
- Face Products: These include cosmetics and skincare specifically formulated for the face.
- Skincare Products: These encompass a range of formulations designed to improve the health and appearance of the skin.
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e.l.f. Beauty (ELF) sells its products primarily through national and international retailers, as well as direct-to-consumer channels. From a business-to-business (B2B) perspective, the major customers are the retail companies that purchase e.l.f. Beauty's products to sell to end consumers.
The major customer companies for e.l.f. Beauty include:
- Walmart (WMT)
- Target (TGT)
- Ulta Beauty (ULTA)
- CVS (CVS)
- Walgreens (WBA)
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The key risks to e.l.f. Beauty (ELF) include:
- Intense Competition and Rapidly Shifting Consumer Preferences: The beauty industry is characterized by vigorous competition from large multinational companies, independent brands, private labels, and influencer-backed brands. e.l.f. Beauty's continued success depends heavily on its ability to continuously innovate, anticipate, and react in a timely and cost-effective manner to fast-changing fashion and beauty trends and consumer preferences. Failure to do so could result in lost sales and reduced profitability.
- Supply Chain and Geopolitical Risks Due to Reliance on China: e.l.f. Beauty relies significantly on third-party suppliers and manufacturers, with approximately 75% of its product volume manufactured in China. This concentration exposes the company to substantial geopolitical and logistical risks, including potential trade policy changes, tariffs, and supply chain disruptions. For instance, product imports to the U.S. became subject to a 55% tariff level (an original 25% plus an incremental 30%) as of May 14, 2025, which can significantly impact the company's cost structure and profitability.
- Retailer Concentration Risk: A substantial portion of e.l.f. Beauty's net sales is derived from a limited number of national and international retailers. Any changes in the business strategies of these key retailers, or business challenges experienced by one or more of them, could adversely affect e.l.f. Beauty's distribution channels and revenue streams.
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The addressable markets for e.l.f. Beauty's main products, which include cosmetics (makeup) and skincare, are substantial on both a global and U.S. regional basis.
Global Market Size
- The global cosmetics market, encompassing makeup and skincare, was valued at approximately USD 354.68 billion in 2025. This market is projected to expand to USD 644.17 billion by 2034.
- Specifically for skincare products, the global market was valued at USD 122.11 billion in 2025 and is projected to reach USD 227.13 billion by 2034.
U.S. Market Size
- For the U.S. cosmetics market, including makeup and skincare, the size was projected to be about USD 97.89 billion in 2024 and is forecast to reach USD 149.53 billion by 2033.
- The U.S. skincare market alone was worth around USD 25.04 billion in 2024. This market is estimated to be approximately USD 24 billion in 2025.
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Here are the expected drivers of future revenue growth for e.l.f. Beauty (ELF) over the next 2-3 years:
- Acquisition and Expansion of Rhode Skincare: The recent acquisition of Rhode skincare, a high-growth brand, is expected to be a significant contributor to revenue. Rhode has demonstrated strong performance, including achieving the number one brand ranking in Sephora North America and executing record-breaking launches in the UK. The company anticipates substantial growth as Rhode expands into more Sephora locations globally.
- International Market Expansion: e.l.f. Beauty is actively pursuing an aggressive international expansion strategy, with plans to increase its market presence from 16 to 120 countries and aiming for $5 billion in retail sales internationally. The company has already reported robust international sales growth, with a 30% surge in Q1 fiscal year 2026 and 60% growth in fiscal year 2025, supported by launches in new retail partners in countries like the Netherlands and Belgium.
- Growth in Skincare Portfolio: The company is focused on expanding its skincare offerings, particularly through e.l.f. SKIN and the acquired Naturium brand. e.l.f. SKIN consumption grew 16% in the U.S. during Q3 fiscal year 2026, outperforming the category. Naturium, acquired approximately 2.5 years ago, has doubled its customer penetration and international footprint, indicating strong growth potential within the dermatologist-led skincare segment.
- Continued Innovation and Market Share Gains in Color Cosmetics: The core e.l.f. Cosmetics brand is expected to continue driving revenue growth through ongoing innovation and sustained market share gains. In 2025, four of the top ten new mass cosmetics products were from the e.l.f. Brand. The brand holds the position of the number one unit share and number two dollar share brand in the U.S. mass cosmetics market, with a clear trajectory towards achieving overall market leadership.
- Expansion into New Retail Channels and Enhanced Distribution: e.l.f. Beauty is expanding its product availability by entering new retail channels and increasing its distribution footprint. This includes targeted door additions and significant space expansion for e.l.f. products in major retailers like Target and the launch of e.l.f. products in approximately 11,000 Dollar General stores, as well as continued rollout of Rhode into Sephora and new geographies.
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Share Repurchases
- e.l.f. Beauty authorized a new share repurchase program of up to $500 million on August 27, 2024.
- The company's previous $25 million share repurchase program, authorized in 2019, was exhausted, with approximately $17 million used in the two weeks preceding the August 27, 2024 announcement.
- Annual share repurchases for e.l.f. Beauty amounted to $67.062 million in 2025.
Share Issuance
- As part of the acquisition of rhode (announced May 28, 2025), e.l.f. Beauty issued approximately $200 million in newly issued shares of common stock (approximately 2.6 million shares) to rhode's equity holders.
- In the acquisition of Naturium (October 4, 2023), e.l.f. Beauty issued 577,659 shares of its common stock, with a fair market value of $72.02 million at the time of calculation.
- The number of outstanding shares increased to 59.64 million as of March 12, 2026, from 51.65 million in 2021.
Outbound Investments
- e.l.f. Beauty signed a definitive agreement on May 28, 2025, to acquire rhode for up to $1 billion. The deal included an initial $800 million at closing ($600 million in cash and $200 million in stock) and an additional potential earn-out consideration of $200 million based on future growth over three years.
- The company acquired Naturium in 2023 for approximately $261.34 million in cash and 577,659 shares of common stock.
Capital Expenditures
- Capital expenditures for e.l.f. Beauty averaged $8.039 million annually for fiscal years ending March 2021 to 2025.
- Capital expenditures increased from a low of $1.723 million in March 2023 to $8.659 million in 2024 and $18.52 million in 2025.
- The company's latest twelve months capital expenditures were $31.623 million as of December 2025.
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 84.81 |
| Mkt Cap | 3.8 |
| Rev LTM | 5,790 |
| Op Inc LTM | 342 |
| FCF LTM | 310 |
| FCF 3Y Avg | 320 |
| CFO LTM | 505 |
| CFO 3Y Avg | 545 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 1.9% |
| Rev Chg 3Y Avg | 6.7% |
| Rev Chg Q | 4.6% |
| QoQ Delta Rev Chg LTM | 1.1% |
| Op Inc Chg LTM | -5.8% |
| Op Inc Chg 3Y Avg | 6.0% |
| Op Mgn LTM | 10.5% |
| Op Mgn 3Y Avg | 11.6% |
| QoQ Delta Op Mgn LTM | -0.1% |
| CFO/Rev LTM | 12.2% |
| CFO/Rev 3Y Avg | 11.8% |
| FCF/Rev LTM | 8.9% |
| FCF/Rev 3Y Avg | 8.7% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 3.8 |
| P/S | 2.1 |
| P/Op Inc | 12.5 |
| P/EBIT | 12.5 |
| P/E | 16.8 |
| P/CFO | 14.3 |
| Total Yield | 0.7% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 4.0% |
| D/E | 0.2 |
| Net D/E | 0.2 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -3.6% |
| 3M Rtn | -8.9% |
| 6M Rtn | -20.9% |
| 12M Rtn | -22.5% |
| 3Y Rtn | -43.1% |
| 1M Excs Rtn | 9.8% |
| 3M Excs Rtn | -22.8% |
| 6M Excs Rtn | -28.8% |
| 12M Excs Rtn | -49.6% |
| 3Y Excs Rtn | -109.0% |
Comparison Analyses
Price Behavior
| Market Price | $64.20 | |
| Market Cap ($ Bil) | 3.8 | |
| First Trading Date | 09/22/2016 | |
| Distance from 52W High | -56.2% | |
| 50 Days | 200 Days | |
| DMA Price | $59.81 | $86.45 |
| DMA Trend | down | down |
| Distance from DMA | 7.3% | -25.7% |
| 3M | 1YR | |
| Volatility | 59.5% | 67.4% |
| Downside Capture | 90.51 | 215.07 |
| Upside Capture | 7.28 | 82.75 |
| Correlation (SPY) | 29.5% | 35.1% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | -0.43 | 0.56 | 1.23 | 1.39 | 2.00 | 1.56 |
| Up Beta | 3.37 | 2.11 | 2.02 | 1.32 | 1.33 | 1.36 |
| Down Beta | 1.17 | 1.17 | 3.86 | 3.38 | 3.81 | 1.65 |
| Up Capture | -202% | -50% | -72% | 19% | 84% | 260% |
| Bmk +ve Days | 13 | 28 | 36 | 67 | 141 | 432 |
| Stock +ve Days | 10 | 22 | 30 | 63 | 130 | 384 |
| Down Capture | -181% | -84% | 139% | 120% | 173% | 112% |
| Bmk -ve Days | 7 | 13 | 27 | 57 | 109 | 318 |
| Stock -ve Days | 10 | 19 | 33 | 61 | 119 | 366 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ELF | |
|---|---|---|---|---|
| ELF | -46.0% | 67.0% | -0.62 | - |
| Sector ETF (XLP) | 6.3% | 13.0% | 0.21 | 12.7% |
| Equity (SPY) | 26.5% | 12.4% | 1.61 | 35.2% |
| Gold (GLD) | 24.2% | 27.5% | 0.77 | 2.9% |
| Commodities (DBC) | 19.8% | 18.8% | 0.83 | -7.4% |
| Real Estate (VNQ) | 11.0% | 13.7% | 0.52 | 15.0% |
| Bitcoin (BTCUSD) | -40.0% | 42.4% | -1.08 | 22.9% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ELF | |
|---|---|---|---|---|
| ELF | 19.0% | 57.4% | 0.53 | - |
| Sector ETF (XLP) | 6.0% | 13.4% | 0.23 | 20.6% |
| Equity (SPY) | 13.5% | 17.1% | 0.62 | 39.1% |
| Gold (GLD) | 17.1% | 18.3% | 0.76 | -1.0% |
| Commodities (DBC) | 7.5% | 19.4% | 0.29 | -1.7% |
| Real Estate (VNQ) | 1.9% | 18.9% | 0.00 | 26.1% |
| Bitcoin (BTCUSD) | 11.0% | 54.2% | 0.40 | 18.4% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ELF | |
|---|---|---|---|---|
| ELF | 9.9% | 55.2% | 0.41 | - |
| Sector ETF (XLP) | 7.2% | 14.8% | 0.36 | 24.6% |
| Equity (SPY) | 15.3% | 18.0% | 0.73 | 38.2% |
| Gold (GLD) | 12.3% | 16.1% | 0.63 | 0.9% |
| Commodities (DBC) | 5.9% | 18.0% | 0.26 | 7.9% |
| Real Estate (VNQ) | 5.3% | 20.7% | 0.22 | 30.3% |
| Bitcoin (BTCUSD) | 60.0% | 66.8% | 1.00 | 11.6% |
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Earnings Returns History
Updated 6/3/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/20/2026 | 4.7% | 13.2% | |
| 2/4/2026 | -9.2% | -9.2% | -2.6% |
| 11/5/2025 | -35.0% | -34.0% | -34.4% |
| 8/6/2025 | -9.5% | 11.4% | 21.4% |
| 2/6/2025 | -19.6% | -15.3% | -16.3% |
| 11/6/2024 | 11.4% | 18.0% | 34.0% |
| 8/8/2024 | -14.4% | -17.2% | -39.4% |
| 5/22/2024 | 18.7% | 17.2% | 31.2% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 13 | 14 | 15 |
| # Negative | 10 | 9 | 7 |
| Median Positive | 11.2% | 13.0% | 21.4% |
| Median Negative | -9.1% | -7.8% | -15.0% |
| Max Positive | 20.5% | 23.3% | 34.0% |
| Max Negative | -35.0% | -34.0% | -39.4% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/20/2026 | 4.7% | 13.2% | |
| 2/4/2026 | -9.2% | -9.2% | -2.6% |
| 11/5/2025 | -35.0% | -34.0% | -34.4% |
| 8/6/2025 | -9.5% | 11.4% | 21.4% |
| 2/6/2025 | -19.6% | -15.3% | -16.3% |
| 11/6/2024 | 11.4% | 18.0% | 34.0% |
| 8/8/2024 | -14.4% | -17.2% | -39.4% |
| 5/22/2024 | 18.7% | 17.2% | 31.2% |
| 2/6/2024 | -4.9% | -3.2% | 21.1% |
| 11/1/2023 | 3.7% | 3.8% | 29.5% |
| 8/1/2023 | 14.3% | 12.9% | 17.3% |
| 5/24/2023 | 20.5% | 23.2% | 24.2% |
| 2/1/2023 | 15.0% | 22.3% | 28.5% |
| 11/2/2022 | 15.4% | 19.4% | 32.6% |
| 8/3/2022 | 6.8% | 7.7% | 13.5% |
| 5/25/2022 | 11.2% | 23.3% | 31.0% |
| 2/2/2022 | -3.6% | -2.5% | -15.0% |
| 11/3/2021 | -9.0% | -7.2% | -9.1% |
| 8/4/2021 | 6.3% | 7.2% | 10.7% |
| 5/26/2021 | -3.8% | -7.8% | -5.6% |
| 2/3/2021 | 0.8% | 0.5% | 12.4% |
| 11/4/2020 | -9.0% | -1.9% | 4.7% |
| 8/5/2020 | 8.3% | 6.5% | 2.2% |
| SUMMARY STATS | |||
| # Positive | 13 | 14 | 15 |
| # Negative | 10 | 9 | 7 |
| Median Positive | 11.2% | 13.0% | 21.4% |
| Median Negative | -9.1% | -7.8% | -15.0% |
| Max Positive | 20.5% | 23.3% | 34.0% |
| Max Negative | -35.0% | -34.0% | -39.4% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/21/2026 | 10-K |
| 12/31/2025 | 02/05/2026 | 10-Q |
| 09/30/2025 | 11/10/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/29/2025 | 10-K |
| 12/31/2024 | 02/07/2025 | 10-Q |
| 09/30/2024 | 11/07/2024 | 10-Q |
| 06/30/2024 | 08/09/2024 | 10-Q |
| 03/31/2024 | 05/23/2024 | 10-K |
| 12/31/2023 | 02/07/2024 | 10-Q |
| 09/30/2023 | 11/02/2023 | 10-Q |
| 06/30/2023 | 08/02/2023 | 10-Q |
| 03/31/2023 | 05/25/2023 | 10-K |
| 12/31/2022 | 02/02/2023 | 10-Q |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 08/04/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/21/2026 | 10-K |
| 12/31/2025 | 02/05/2026 | 10-Q |
| 09/30/2025 | 11/10/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/29/2025 | 10-K |
| 12/31/2024 | 02/07/2025 | 10-Q |
| 09/30/2024 | 11/07/2024 | 10-Q |
| 06/30/2024 | 08/09/2024 | 10-Q |
| 03/31/2024 | 05/23/2024 | 10-K |
| 12/31/2023 | 02/07/2024 | 10-Q |
| 09/30/2023 | 11/02/2023 | 10-Q |
| 06/30/2023 | 08/02/2023 | 10-Q |
| 03/31/2023 | 05/25/2023 | 10-K |
| 12/31/2022 | 02/02/2023 | 10-Q |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 08/04/2022 | 10-Q |
| 03/31/2022 | 05/26/2022 | 10-K |
| 12/31/2021 | 02/03/2022 | 10-Q |
| 09/30/2021 | 11/04/2021 | 10-Q |
| 06/30/2021 | 08/05/2021 | 10-Q |
| 03/31/2021 | 05/27/2021 | 10-K |
| 12/31/2020 | 02/04/2021 | 10-Q |
| 09/30/2020 | 11/05/2020 | 10-Q |
| 06/30/2020 | 08/06/2020 | 10-Q |
| 03/31/2020 | 05/28/2020 | 10-K |
| 12/31/2019 | 02/06/2020 | 10-Q |
| 09/30/2019 | 11/07/2019 | 10-Q |
| 06/30/2019 | 08/08/2019 | 10-Q |
Recent Forward Guidance
Updated 5/31/2026Latest: Q4 2026 Earnings Reported 5/20/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2027 Revenue | 1.83 Bil | 1.85 Bil | 1.86 Bil | 15.2% | Higher New | Actual: 1.61 Bil for 2026 | |
| 2027 Revenue Growth | 12.0% | 13.0% | Higher New | ||||
| 2027 Adjusted EBITDA | 379.00 Mil | 382.00 Mil | 385.00 Mil | 17.7% | Higher New | Actual: 324.50 Mil for 2026 | |
| 2027 Adjusted effective tax rate | 25.0% | 25.5% | 26.0% | 10.9% | 2.5% | Higher New | Actual: 23.0% for 2026 |
| 2027 Net Income | 198.00 Mil | 199.50 Mil | 201.00 Mil | 9.9% | Higher New | Actual: 181.50 Mil for 2026 | |
| 2027 EPS | 3.27 | 3.29 | 3.32 | 7.2% | Higher New | Actual: 3.08 for 2026 | |
| 2027 Weighted average diluted shares outstanding | 60.50 Mil | Higher New | |||||
Prior: Q3 2026 Earnings Reported 2/4/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Revenue | 1.60 Bil | 1.61 Bil | 1.61 Bil | 3.0% | Raised | Guidance: 1.56 Bil for 2026 | |
| 2026 Adjusted EBITDA | 323.00 Mil | 324.50 Mil | 326.00 Mil | 6.7% | Raised | Guidance: 304.00 Mil for 2026 | |
| 2026 Adjusted net income | 180.00 Mil | 181.50 Mil | 183.00 Mil | 9.0% | Raised | Guidance: 166.50 Mil for 2026 | |
| 2026 Adjusted diluted earnings per share | 3.05 | 3.08 | 3.1 | 8.8% | Raised | Guidance: 2.83 for 2026 | |
| 2026 Adjusted effective tax rate | 23.0% | 0 | Affirmed | Guidance: 23.0% for 2026 | |||
Insider Activity
Updated 6/11/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Hartnett, Jennifer Catherine | Chief Commercial Officer | Direct | Sell | 6112026 | 51.53 | 4,352 | 224,259 | 2,785,506 | Form |
| 2 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 6112026 | 51.53 | 3,505 | 180,613 | 7,730,891 | Form |
| 3 | Fields, Mandy J | See Remarks | Direct | Sell | 6112026 | 51.53 | 4,327 | 222,970 | 5,511,700 | Form |
| 4 | Marchisotto, Kory | See Remarks | Direct | Sell | 6112026 | 51.53 | 4,352 | 224,259 | 9,371,658 | Form |
| 5 | Milsten, Scott | Direct | Sell | 6112026 | 51.53 | 4,162 | 214,468 | 7,450,259 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Hartnett, Jennifer Catherine | Chief Commercial Officer | Direct | Sell | 6112026 | 51.53 | 4,352 | 224,259 | 2,785,506 | Form |
| 2 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 6112026 | 51.53 | 3,505 | 180,613 | 7,730,891 | Form |
| 3 | Fields, Mandy J | See Remarks | Direct | Sell | 6112026 | 51.53 | 4,327 | 222,970 | 5,511,700 | Form |
| 4 | Marchisotto, Kory | See Remarks | Direct | Sell | 6112026 | 51.53 | 4,352 | 224,259 | 9,371,658 | Form |
| 5 | Milsten, Scott | Direct | Sell | 6112026 | 51.53 | 4,162 | 214,468 | 7,450,259 | Form | |
| 6 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 6112026 | 51.53 | 7,000 | 360,710 | 6,626,397 | Form |
| 7 | Hartnett, Jennifer Catherine | Chief Commercial Officer | Direct | Sell | 6052026 | 51.94 | 10,318 | 535,917 | 3,033,712 | Form |
| 8 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 6052026 | 51.94 | 6,854 | 355,997 | 7,974,452 | Form |
| 9 | Fields, Mandy J | See Remarks | Direct | Sell | 6052026 | 51.94 | 8,464 | 439,620 | 5,780,299 | Form |
| 10 | Marchisotto, Kory | See Remarks | Direct | Sell | 6052026 | 51.94 | 8,512 | 442,113 | 9,672,267 | Form |
| 11 | Milsten, Scott | Direct | Sell | 6052026 | 51.94 | 8,512 | 442,113 | 7,725,711 | Form | |
| 12 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 6052026 | 51.94 | 15,829 | 822,158 | 7,042,700 | Form |
| 13 | Levitan, Lauren Cooks | Direct | Sell | 6012026 | 56.31 | 7,714 | 434,376 | 650,382 | Form | |
| 14 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 4282026 | 63.66 | 23,535 | 1,498,238 | 7,516,400 | Form |
| 15 | Hartnett, Jennifer Catherine | Chief Commercial Officer | Direct | Sell | 4282026 | 63.66 | 20,829 | 1,325,974 | 4,375,097 | Form |
| 16 | Milsten, Scott | Direct | Sell | 4282026 | 63.66 | 23,797 | 1,514,917 | 7,317,080 | Form | |
| 17 | Fields, Mandy J | See Remarks | Direct | Sell | 4282026 | 63.66 | 23,656 | 1,505,941 | 4,929,639 | Form |
| 18 | Marchisotto, Kory | See Remarks | Direct | Sell | 4282026 | 63.66 | 23,796 | 1,514,853 | 9,702,866 | Form |
| 19 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 4282026 | 63.66 | 41,520 | 2,643,163 | 7,173,845 | Form |
| 20 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 4022026 | 62.64 | 52,880 | 3,312,185 | 6,164,372 | Form |
| 21 | Farrell, Matthew | Direct | Buy | 2232026 | 92.96 | 5,000 | 464,814 | 1,005,859 | Form | |
| 22 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 12082025 | 79.83 | 1,522 | 121,501 | 6,410,030 | Form |
| 23 | Milsten, Scott | Direct | Sell | 12082025 | 79.83 | 906 | 72,326 | 7,703,595 | Form | |
| 24 | Levitan, Lauren Cooks | Direct | Sell | 11262025 | 71.68 | 3,760 | 269,531 | 827,949 | Form | |
| 25 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 10032025 | 132.24 | 116,315 | 15,381,872 | 10,819,877 | Form |
| 26 | Marchisotto, Kory | See Remarks | Direct | Sell | 9192025 | 150.00 | 10,812 | 1,621,800 | 20,096,400 | Form |
| 27 | Milsten, Scott | Direct | Sell | 9182025 | 150.23 | 15,000 | 2,253,428 | 14,633,157 | Form | |
| 28 | Fields, Mandy J | See Remarks | Direct | Sell | 9182025 | 150.21 | 5,298 | 795,798 | 8,840,601 | Form |
| 29 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 9182025 | 145.00 | 7,913 | 1,147,385 | 14,408,505 | Form |
| 30 | Marchisotto, Kory | See Remarks | Direct | Sell | 9122025 | 140.10 | 13,515 | 1,893,477 | 20,285,074 | Form |
| 31 | Milsten, Scott | Direct | Sell | 9122025 | 140.28 | 15,000 | 2,104,264 | 15,768,797 | Form | |
| 32 | Hartnett, Jennifer Catherine | Chief Commercial Officer | Direct | Sell | 9122025 | 136.32 | 1,304 | 177,759 | 7,170,202 | Form |
| 33 | Milsten, Scott | Direct | Sell | 9122025 | 134.56 | 55,581 | 7,479,016 | 15,125,426 | Form | |
| 34 | Fields, Mandy J | See Remarks | Direct | Sell | 9102025 | 136.28 | 55,692 | 7,589,680 | 8,742,878 | Form |
| 35 | Tait, Gayle | Direct | Sell | 8292025 | 130.20 | 565 | 73,563 | 677,300 | Form | |
| 36 | Watson, Maureen C | Direct | Sell | 8292025 | 128.40 | 785 | 100,793 | 352,453 | Form | |
| 37 | Levitan, Lauren Cooks | Direct | Sell | 8182025 | 118.94 | 4,630 | 550,676 | 1,368,603 | Form | |
| 38 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 6122025 | 125.00 | 13,189 | 1,648,625 | 13,410,250 | Form |
| 39 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 6092025 | 117.61 | 2,405 | 282,852 | 21,944,379 | Form |
| 40 | Marchisotto, Kory | See Remarks | Direct | Sell | 6092025 | 117.61 | 1,496 | 175,945 | 18,618,016 | Form |
| 41 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 6092025 | 117.61 | 1,496 | 175,945 | 14,168,594 | Form |
| 42 | Fields, Mandy J | See Remarks | Direct | Sell | 6092025 | 117.61 | 1,487 | 174,886 | 14,095,088 | Form |
| 43 | Hartnett, Jennifer Catherine | Chief Commercial Officer | Direct | Sell | 6092025 | 116.52 | 9,506 | 1,107,623 | 6,280,684 | Form |
| 44 | Milsten, Scott | Direct | Sell | 6092025 | 114.78 | 1,442 | 165,513 | 13,474,483 | Form | |
| 45 | Hartnett, Jennifer Catherine | Chief Commercial Officer | Direct | Sell | 6052025 | 115.56 | 9,921 | 1,146,517 | 7,327,842 | Form |
| 46 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 6052025 | 115.56 | 11,860 | 1,370,597 | 14,095,080 | Form |
| 47 | Fields, Mandy J | See Remarks | Direct | Sell | 6052025 | 115.56 | 11,795 | 1,363,086 | 14,021,812 | Form |
| 48 | Marchisotto, Kory | See Remarks | Direct | Sell | 6052025 | 115.56 | 11,860 | 1,370,597 | 18,467,123 | Form |
| 49 | Milsten, Scott | Direct | Sell | 6052025 | 115.56 | 11,860 | 1,370,597 | 13,733,247 | Form | |
| 50 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 6052025 | 115.56 | 24,533 | 2,835,149 | 21,840,688 | Form |
| 51 | Levitan, Lauren Cooks | Direct | Sell | 6052025 | 115.94 | 4,670 | 541,430 | 1,472,063 | Form | |
| 52 | Watson, Maureen C | Direct | Sell | 6052025 | 115.00 | 3,875 | 445,625 | 217,120 | Form |
Industry Resources
| Consumer Staples Resources |
| FoodNavigator |
| Consumer Goods Technology (CGT) |
| Beverage Digest |
| Personal Care Products Resources |
| Cosmetics Design |
| Global Cosmetics Industry |
| Happi - Personal Care |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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