e.l.f. Beauty (ELF)


Market Price (8/8/2026): $98.27 | Market Cap: $5.8 BilSector: Consumer Staples | Industry: Personal Care Products

e.l.f. Beauty (ELF)


Market Price (8/8/2026): $98.27
Market Cap: $5.8 Bil
Sector: Consumer Staples
Industry: Personal Care Products

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 31%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 16%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Social Media & Creator Economy, and Vegan & Alternative Foods. Themes include Direct-to-Consumer Brands, Show more.

Weak multi-year price returns
2Y Excs Rtn is -86%, 3Y Excs Rtn is -98%

Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13%

Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 45x, P/EPrice/Earnings or Price/(Net Income) is 98x

Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 51%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.4%

Short seller report
Muddy Waters Research report on 11/20/2024.

Key risks
ELF key risks include [1] its heavy reliance on Chinese manufacturing, Show more.

0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 31%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 16%
2 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Social Media & Creator Economy, and Vegan & Alternative Foods. Themes include Direct-to-Consumer Brands, Show more.
3 Weak multi-year price returns
2Y Excs Rtn is -86%, 3Y Excs Rtn is -98%
4 Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13%
5 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 45x, P/EPrice/Earnings or Price/(Net Income) is 98x
6 Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 51%
7 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.4%
8 Short seller report
Muddy Waters Research report on 11/20/2024.
9 Key risks
ELF key risks include [1] its heavy reliance on Chinese manufacturing, Show more.

ELF in ETFs

Weight = ELF's share of each fund

ITOT0.01%
IWB0.01%
IJH0.14%
VB0.05%
IJK0.18%
MDYG0.18%
MDY0.14%
IVOO0.12%
+15 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 8/7/2026

e.l.f. Beauty (ELF) stock has gained about 55% since 4/30/2026 because of the following key factors:

1. e.l.f. Beauty delivered robust financial results in fiscal Q1 2027 (ended June 30, 2026), exceeding expectations and marking its 30th consecutive quarter of net sales growth. The company reported a 36% increase in net sales to $479.4 million. This strong performance led to a significant increase in its fiscal 2027 outlook, with net sales guidance raised to $1.938 billion-$1.968 billion (an 18-20% growth) from a previous projection of 12-14% growth, and adjusted diluted EPS guidance increased to $3.50-$3.55 from $3.27-$3.32.

2. The company recognized approximately $50 million in IEEPA tariff refunds, which significantly boosted its gross margin. These refunds contributed about 1,050 basis points to the 1,400-basis-point gross margin expansion, reaching 83% in fiscal Q1 2027. The company has stated plans to reinvest these proceeds into digital marketing, international expansion, and consumer-value programs, aiming to drive long-term market share growth.

Show more
Updated on 8/7/2026

e.l.f. Beauty (ELF) stock has gained about 55% since 4/30/2026 because of the following key factors:

1. e.l.f. Beauty delivered robust financial results in fiscal Q1 2027 (ended June 30, 2026), exceeding expectations and marking its 30th consecutive quarter of net sales growth. The company reported a 36% increase in net sales to $479.4 million. This strong performance led to a significant increase in its fiscal 2027 outlook, with net sales guidance raised to $1.938 billion-$1.968 billion (an 18-20% growth) from a previous projection of 12-14% growth, and adjusted diluted EPS guidance increased to $3.50-$3.55 from $3.27-$3.32.

2. The company recognized approximately $50 million in IEEPA tariff refunds, which significantly boosted its gross margin. These refunds contributed about 1,050 basis points to the 1,400-basis-point gross margin expansion, reaching 83% in fiscal Q1 2027. The company has stated plans to reinvest these proceeds into digital marketing, international expansion, and consumer-value programs, aiming to drive long-term market share growth.

3. Outperformance of the acquired rhode brand and ongoing strategic brand expansion contributed to sustained growth. The strong performance of rhode resulted in a $16.1 million fair value adjustment for contingent consideration in fiscal Q1 2027, driven by the brand's revenue exceeding earnout thresholds. rhode is now projected to contribute approximately 13 percentage points to e.l.f. Beauty's fiscal 2027 net sales growth. This success, alongside new product launches like a haircare line, highlights the strength of the company's diversified brand portfolio.

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Stock Movement Drivers

Fundamental Drivers

The 54.0% change in ELF stock from 4/30/2026 to 8/7/2026 was primarily driven by a 167.8% change in the company's P/E Multiple.
(LTM values as of)43020268072026Change
Stock Price ($)63.9798.4954.0%
Change Contribution By: 
Total Revenues ($ Mil)1,5201,76215.9%
Net Income Margin (%)6.8%3.4%-50.5%
P/E Multiple36.597.7167.8%
Shares Outstanding (Mil)59590.3%
Cumulative Contribution54.0%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 8/7/2026
ReturnCorrelation
ELF54.0% 
Market (SPY)7.6%21.5%
Sector (XLP)1.0%17.5%

Fundamental Drivers

The 15.9% change in ELF stock from 1/31/2026 to 8/7/2026 was primarily driven by a 61.2% change in the company's P/E Multiple.
(LTM values as of)13120268072026Change
Stock Price ($)84.9998.4915.9%
Change Contribution By: 
Total Revenues ($ Mil)1,3861,76227.2%
Net Income Margin (%)5.9%3.4%-42.7%
P/E Multiple60.697.761.2%
Shares Outstanding (Mil)5859-1.3%
Cumulative Contribution15.9%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2026 to 8/7/2026
ReturnCorrelation
ELF15.9% 
Market (SPY)12.1%31.3%
Sector (XLP)2.5%17.1%

Fundamental Drivers

The -18.7% change in ELF stock from 7/31/2025 to 8/7/2026 was primarily driven by a -60.4% change in the company's Net Income Margin (%).
(LTM values as of)73120258072026Change
Stock Price ($)121.1998.49-18.7%
Change Contribution By: 
Total Revenues ($ Mil)1,3141,76234.2%
Net Income Margin (%)8.5%3.4%-60.4%
P/E Multiple60.797.760.9%
Shares Outstanding (Mil)5659-5.0%
Cumulative Contribution-18.7%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2025 to 8/7/2026
ReturnCorrelation
ELF-18.7% 
Market (SPY)23.4%35.0%
Sector (XLP)8.9%12.1%

Fundamental Drivers

The -15.6% change in ELF stock from 7/31/2023 to 8/7/2026 was primarily driven by a -68.2% change in the company's Net Income Margin (%).
(LTM values as of)73120238072026Change
Stock Price ($)116.7298.49-15.6%
Change Contribution By: 
Total Revenues ($ Mil)5791,762204.4%
Net Income Margin (%)10.6%3.4%-68.2%
P/E Multiple100.997.7-3.1%
Shares Outstanding (Mil)5359-10.1%
Cumulative Contribution-15.6%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2023 to 8/7/2026
ReturnCorrelation
ELF-15.6% 
Market (SPY)74.9%36.1%
Sector (XLP)21.1%14.4%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
ELF Return32%67%161%-13%-39%21%266%
Peers Return53%-11%15%-27%-2%1%12%
S&P 500 Return27%-19%24%23%16%13%105%

Monthly Win Rates [3]
ELF Win Rate58%58%83%42%33%75% 
Peers Win Rate69%46%52%35%38%62% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
ELF Max Drawdown-20%-37%-33%-53%-63%-48% 
Peers Max Drawdown-17%-38%-37%-45%-43%-36% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: COTY, EL, ULTA, IPAR. See ELF Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 8/7/2026 (YTD)

How Low Can It Go

EventELFS&P 500
2025 US Tariff Shock
  % Loss-31.7%-18.8%
  % Gain to Breakeven46.4%23.1%
  Time to Breakeven26 days79 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-18.8%-9.5%
  % Gain to Breakeven23.2%10.5%
  Time to Breakeven24 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-36.5%-24.5%
  % Gain to Breakeven57.6%32.4%
  Time to Breakeven57 days427 days
2020 COVID-19 Crash
  % Loss-58.4%-33.7%
  % Gain to Breakeven140.1%50.9%
  Time to Breakeven111 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-39.6%-19.2%
  % Gain to Breakeven65.6%23.8%
  Time to Breakeven130 days105 days

Compare to COTY, EL, ULTA, IPAR

In The Past

e.l.f. Beauty's stock fell -31.7% during the 2025 US Tariff Shock. Such a loss loss requires a 46.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventELFS&P 500
2025 US Tariff Shock
  % Loss-31.7%-18.8%
  % Gain to Breakeven46.4%23.1%
  Time to Breakeven26 days79 days
2022 Inflation Shock & Fed Tightening
  % Loss-36.5%-24.5%
  % Gain to Breakeven57.6%32.4%
  Time to Breakeven57 days427 days
2020 COVID-19 Crash
  % Loss-58.4%-33.7%
  % Gain to Breakeven140.1%50.9%
  Time to Breakeven111 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-39.6%-19.2%
  % Gain to Breakeven65.6%23.8%
  Time to Breakeven130 days105 days

Compare to COTY, EL, ULTA, IPAR

In The Past

e.l.f. Beauty's stock fell -31.7% during the 2025 US Tariff Shock. Such a loss loss requires a 46.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About e.l.f. Beauty (ELF)

e.l.f. Beauty, Inc. (NYSE: ELF) is a global beauty company that develops, markets, and sells a wide range of cosmetic and skin care products. The company manages a portfolio of distinct brands, including its flagship e.l.f. brand, along with W3LL PEOPLE and Keys Soulcare, each targeting different segments and preferences within the beauty industry.

The core product offerings from e.l.f. Beauty include comprehensive collections for eyes, lips, and face, complemented by an expanding line of skin care solutions. The company reaches its primary customers through a robust multi-channel distribution strategy, which includes sales through national and international retailers, direct-to-consumer e-commerce platforms in the United States, and international distributors.

AI Analysis | Feedback

Here are a couple of brief analogies for e.l.f. Beauty:

  1. The accessible beauty equivalent of L'Oréal or Estée Lauder.

  2. The Trader Joe's for makeup and skincare.

AI Analysis | Feedback

  • Eye Products: These include cosmetics and skincare specifically formulated for the eye area.
  • Lip Products: These include cosmetics and skincare specifically formulated for the lips.
  • Face Products: These include cosmetics and skincare specifically formulated for the face.
  • Skincare Products: These encompass a range of formulations designed to improve the health and appearance of the skin.

AI Analysis | Feedback

e.l.f. Beauty (ELF) sells its products primarily through national and international retailers, as well as direct-to-consumer channels. From a business-to-business (B2B) perspective, the major customers are the retail companies that purchase e.l.f. Beauty's products to sell to end consumers.

The major customer companies for e.l.f. Beauty include:

  • Walmart (WMT)
  • Target (TGT)
  • Ulta Beauty (ULTA)
  • CVS (CVS)
  • Walgreens (WBA)

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Tarang Amin, Chairman and Chief Executive Officer Tarang Amin has served as the Chairman and Chief Executive Officer of e.l.f. Beauty since 2014, leading the company through its successful initial public offering (IPO) in 2016 on the NYSE. With over 30 years of experience in consumer products, he has a proven track record of building brands and leading high-performance teams. Before joining e.l.f. Beauty, Amin was the President, Chief Executive Officer, and Director of Schiff Nutrition, where he increased enterprise value from $190 million to $1.5 billion. He also held the position of Vice President, General Manager of The Clorox Company's Litter, Food, and Charcoal businesses, which were valued at $1.7 billion, and developed the company's Health & Wellness platform, growing it from $750 million to $1.5 billion. Amin started his career in brand management at Procter & Gamble, where he was instrumental in transforming the Pantene brand from a $50 million business to a global market leader exceeding $2 billion. Notably, TPG Growth acquired a majority stake in e.l.f. Cosmetics in 2014, and Amin was brought in to lead the company, subsequently taking it public in 2016. His early entrepreneurial experience includes helping his immigrant parents run a motel at age 14, providing him with early lessons in cash flow and economic success. He earned both his B.A. in International Policy and MBA from Duke University. Mandy Fields, Senior Vice President, Chief Financial Officer Mandy Fields was appointed Senior Vice President and Chief Financial Officer of e.l.f. Beauty in April 2019. She brings over 15 years of finance experience to her role. Prior to her tenure at e.l.f. Beauty, Fields served as the Chief Financial Officer of BevMo!, a prominent alcoholic beverage retailer, from 2016 to 2019. Before BevMo!, she held various progressive finance roles at Albertsons Companies, eventually becoming the Vice President of Finance and Analytics, where she managed a $10 billion P&L. Fields began her finance career at Gap, Inc. after working in investment banking at JPMorgan, where she covered the oil and gas industry. She intentionally transitioned into the consumer sector after her investment banking experience. She holds a Bachelor of Science in Finance from Indiana University Bloomington's Kelley School of Business. Fields has also served as an Independent Director at Allbirds, Inc. from 2020 to 2024 and is currently an Independent Director at Sonos, Inc. since 2026. Kory Marchisotto, Senior Vice President and Chief Marketing Officer Kory Marchisotto serves as the Senior Vice President and Chief Marketing Officer of e.l.f. Beauty. Scott Milsten, Senior Vice President, General Counsel, Corporate Secretary and Chief People Officer Scott Milsten holds the positions of Senior Vice President, General Counsel, Corporate Secretary, and Chief People Officer at e.l.f. Beauty.

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The key risks to e.l.f. Beauty (ELF) include:

  1. Intense Competition and Rapidly Shifting Consumer Preferences: The beauty industry is characterized by vigorous competition from large multinational companies, independent brands, private labels, and influencer-backed brands. e.l.f. Beauty's continued success depends heavily on its ability to continuously innovate, anticipate, and react in a timely and cost-effective manner to fast-changing fashion and beauty trends and consumer preferences. Failure to do so could result in lost sales and reduced profitability.
  2. Supply Chain and Geopolitical Risks Due to Reliance on China: e.l.f. Beauty relies significantly on third-party suppliers and manufacturers, with approximately 75% of its product volume manufactured in China. This concentration exposes the company to substantial geopolitical and logistical risks, including potential trade policy changes, tariffs, and supply chain disruptions. For instance, product imports to the U.S. became subject to a 55% tariff level (an original 25% plus an incremental 30%) as of May 14, 2025, which can significantly impact the company's cost structure and profitability.
  3. Retailer Concentration Risk: A substantial portion of e.l.f. Beauty's net sales is derived from a limited number of national and international retailers. Any changes in the business strategies of these key retailers, or business challenges experienced by one or more of them, could adversely affect e.l.f. Beauty's distribution channels and revenue streams.

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The addressable markets for e.l.f. Beauty's main products, which include cosmetics (makeup) and skincare, are substantial on both a global and U.S. regional basis.

Global Market Size

  • The global cosmetics market, encompassing makeup and skincare, was valued at approximately USD 354.68 billion in 2025. This market is projected to expand to USD 644.17 billion by 2034.
  • Specifically for skincare products, the global market was valued at USD 122.11 billion in 2025 and is projected to reach USD 227.13 billion by 2034.

U.S. Market Size

  • For the U.S. cosmetics market, including makeup and skincare, the size was projected to be about USD 97.89 billion in 2024 and is forecast to reach USD 149.53 billion by 2033.
  • The U.S. skincare market alone was worth around USD 25.04 billion in 2024. This market is estimated to be approximately USD 24 billion in 2025.

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Here are the expected drivers of future revenue growth for e.l.f. Beauty (ELF) over the next 2-3 years:

  1. Acquisition and Expansion of Rhode Skincare: The recent acquisition of Rhode skincare, a high-growth brand, is expected to be a significant contributor to revenue. Rhode has demonstrated strong performance, including achieving the number one brand ranking in Sephora North America and executing record-breaking launches in the UK. The company anticipates substantial growth as Rhode expands into more Sephora locations globally.
  2. International Market Expansion: e.l.f. Beauty is actively pursuing an aggressive international expansion strategy, with plans to increase its market presence from 16 to 120 countries and aiming for $5 billion in retail sales internationally. The company has already reported robust international sales growth, with a 30% surge in Q1 fiscal year 2026 and 60% growth in fiscal year 2025, supported by launches in new retail partners in countries like the Netherlands and Belgium.
  3. Growth in Skincare Portfolio: The company is focused on expanding its skincare offerings, particularly through e.l.f. SKIN and the acquired Naturium brand. e.l.f. SKIN consumption grew 16% in the U.S. during Q3 fiscal year 2026, outperforming the category. Naturium, acquired approximately 2.5 years ago, has doubled its customer penetration and international footprint, indicating strong growth potential within the dermatologist-led skincare segment.
  4. Continued Innovation and Market Share Gains in Color Cosmetics: The core e.l.f. Cosmetics brand is expected to continue driving revenue growth through ongoing innovation and sustained market share gains. In 2025, four of the top ten new mass cosmetics products were from the e.l.f. Brand. The brand holds the position of the number one unit share and number two dollar share brand in the U.S. mass cosmetics market, with a clear trajectory towards achieving overall market leadership.
  5. Expansion into New Retail Channels and Enhanced Distribution: e.l.f. Beauty is expanding its product availability by entering new retail channels and increasing its distribution footprint. This includes targeted door additions and significant space expansion for e.l.f. products in major retailers like Target and the launch of e.l.f. products in approximately 11,000 Dollar General stores, as well as continued rollout of Rhode into Sephora and new geographies.

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Share Repurchases

  • e.l.f. Beauty authorized a new share repurchase program of up to $500 million on August 27, 2024.
  • The company's previous $25 million share repurchase program, authorized in 2019, was exhausted, with approximately $17 million used in the two weeks preceding the August 27, 2024 announcement.
  • Annual share repurchases for e.l.f. Beauty amounted to $67.062 million in 2025.

Share Issuance

  • As part of the acquisition of rhode (announced May 28, 2025), e.l.f. Beauty issued approximately $200 million in newly issued shares of common stock (approximately 2.6 million shares) to rhode's equity holders.
  • In the acquisition of Naturium (October 4, 2023), e.l.f. Beauty issued 577,659 shares of its common stock, with a fair market value of $72.02 million at the time of calculation.
  • The number of outstanding shares increased to 59.64 million as of March 12, 2026, from 51.65 million in 2021.

Outbound Investments

  • e.l.f. Beauty signed a definitive agreement on May 28, 2025, to acquire rhode for up to $1 billion. The deal included an initial $800 million at closing ($600 million in cash and $200 million in stock) and an additional potential earn-out consideration of $200 million based on future growth over three years.
  • The company acquired Naturium in 2023 for approximately $261.34 million in cash and 577,659 shares of common stock.

Capital Expenditures

  • Capital expenditures for e.l.f. Beauty averaged $8.039 million annually for fiscal years ending March 2021 to 2025.
  • Capital expenditures increased from a low of $1.723 million in March 2023 to $8.659 million in 2024 and $18.52 million in 2025.
  • The company's latest twelve months capital expenditures were $31.623 million as of December 2025.

Better Bets vs. e.l.f. Beauty (ELF)

Latest Trefis Analyses

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

ELFCOTYELULTAIPARMedian
Namee.l.f. B.Coty Estee La.Ulta Bea.Interpar. 
Mkt Price98.492.8288.35565.15122.9798.49
Mkt Cap5.82.532.024.73.95.8
Rev LTM1,7625,79014,83312,7081,5025,790
Op Inc LTM2013421,5641,598259342
FCF LTM2803101,2851,131243310
FCF 3Y Avg1523203621,027141320
CFO LTM2975051,7981,545256505
CFO 3Y Avg1695451,8481,425182545

Growth & Margins

ELFCOTYELULTAIPARMedian
Namee.l.f. B.Coty Estee La.Ulta Bea.Interpar. 
Rev Chg LTM31.2%-3.6%0.3%11.3%2.9%2.9%
Rev Chg 3Y Avg39.4%2.8%-2.2%6.7%7.5%6.7%
Rev Chg Q35.5%-1.3%4.6%11.1%2.1%4.6%
QoQ Delta Rev Chg LTM7.7%-0.3%1.1%2.5%0.5%1.1%
Op Inc Chg LTM28.9%-38.2%17.2%1.2%-7.5%1.2%
Op Inc Chg 3Y Avg23.6%11.2%-3.9%-1.1%3.0%3.0%
Op Mgn LTM11.4%5.9%10.5%12.6%17.3%11.4%
Op Mgn 3Y Avg11.8%8.7%9.2%13.7%18.0%11.8%
QoQ Delta Op Mgn LTM3.4%-0.3%0.9%0.1%-0.8%0.1%
CFO/Rev LTM16.9%8.7%12.1%12.2%17.1%12.2%
CFO/Rev 3Y Avg11.0%9.1%12.3%12.1%12.5%12.1%
FCF/Rev LTM15.9%5.4%8.7%8.9%16.2%8.9%
FCF/Rev 3Y Avg9.8%5.4%2.5%8.7%9.5%8.7%

Valuation

ELFCOTYELULTAIPARMedian
Namee.l.f. B.Coty Estee La.Ulta Bea.Interpar. 
Mkt Cap5.82.532.024.73.95.8
P/S3.30.42.21.92.62.2
P/Op Inc29.07.320.515.515.215.5
P/EBIT44.9-6.362.715.514.415.5
P/E97.7-4.7-129.220.823.520.8
P/CFO19.64.917.816.015.416.0
Total Yield1.0%-21.1%0.8%4.8%6.9%1.0%
Dividend Yield0.0%0.4%1.6%0.0%2.6%0.4%
FCF Yield 3Y Avg2.9%9.5%1.6%5.2%3.7%3.7%
D/E0.21.40.30.10.00.2
Net D/E0.11.30.20.1-0.00.1

Returns

ELFCOTYELULTAIPARMedian
Namee.l.f. B.Coty Estee La.Ulta Bea.Interpar. 
1M Rtn32.8%31.8%8.0%24.2%6.4%24.2%
3M Rtn61.8%14.2%2.9%8.4%31.2%14.2%
6M Rtn20.0%6.0%-10.6%-18.1%22.1%6.0%
12M Rtn-1.4%-41.2%-1.7%11.7%8.6%-1.4%
3Y Rtn-25.1%-76.4%-44.4%29.0%-9.2%-25.1%
1M Excs Rtn27.2%29.6%4.9%20.0%1.0%20.0%
3M Excs Rtn53.7%7.1%-1.7%1.6%26.3%7.1%
6M Excs Rtn14.0%-24.6%-22.1%-30.7%9.7%-22.1%
12M Excs Rtn-33.0%-64.7%-22.8%-12.8%-16.9%-22.8%
3Y Excs Rtn-97.9%-148.6%-117.7%-42.9%-82.4%-97.9%

Financials

Segment Financials

Revenue by Segment
$ Mil20262025202420232022
Single Segment1,6361,3141,024579392
Total1,6361,3141,024579392


Operating Income by Segment
$ Mil2026202520242023
Single Segment7415815068
Total7415815068


Net Income by Segment
$ Mil2026202520242023
Single Segment2611212862
Total2611212862


Price Behavior

Price Behavior
Market Price$98.49 
Market Cap ($ Bil)5.8 
First Trading Date09/22/2016 
Distance from 52W High-32.8% 
   50 Days200 Days
DMA Price$71.16$76.40
DMA Trenddownup
Distance from DMA38.4%28.9%
 3M1YR
Volatility61.4%68.0%
Downside Capture-84.69154.15
Upside Capture140.30116.02
Correlation (SPY)23.1%34.4%
ELF Betas & Captures as of 7/31/2026

 1M2M3M6M1Y3Y
Beta1.091.250.821.351.831.54
Up Beta-1.851.482.001.511.451.36
Down Beta4.592.582.313.403.301.66
Up Capture175%225%52%51%106%290%
Bmk +ve Days11223567138427
Stock +ve Days13283868134389
Down Capture-5%-60%-84%77%145%110%
Bmk -ve Days11212859114326
Stock -ve Days9152558118363

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ELF
ELF-10.8%68.6%0.14-
Sector ETF (XLP)6.5%14.1%0.2112.3%
Equity (SPY)23.3%12.8%1.3634.7%
Gold (GLD)28.5%28.4%0.873.8%
Commodities (DBC)32.9%19.8%1.32-13.1%
Real Estate (VNQ)14.2%13.8%0.7214.4%
Bitcoin (BTCUSD)-44.2%42.9%-1.2321.3%

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Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ELF
ELF30.5%58.0%0.69-
Sector ETF (XLP)6.2%13.6%0.2420.1%
Equity (SPY)13.5%17.2%0.6138.8%
Gold (GLD)18.6%18.6%0.81-1.1%
Commodities (DBC)8.2%19.6%0.31-3.5%
Real Estate (VNQ)2.3%18.9%0.0225.1%
Bitcoin (BTCUSD)8.8%53.0%0.3518.4%

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Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ELF
ELF14.7%55.3%0.48-
Sector ETF (XLP)7.3%14.8%0.3624.3%
Equity (SPY)15.4%17.9%0.7338.1%
Gold (GLD)12.1%16.2%0.611.0%
Commodities (DBC)7.4%18.0%0.337.0%
Real Estate (VNQ)4.8%20.7%0.2029.9%
Bitcoin (BTCUSD)58.2%66.2%0.9811.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date7152026
Short Interest: Shares Quantity7.6 Mil
Short Interest: % Change Since 6302026-36.2%
Average Daily Volume2.7 Mil
Days-to-Cover Short Interest2.8 days
Basic Shares Quantity59.1 Mil
Short % of Basic Shares12.9%

Earnings Returns History

Updated 8/8/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/5/20266.9%  
5/20/20264.7%13.2%24.6%
2/4/2026-9.2%-9.2%-2.6%
11/5/2025-35.0%-34.0%-34.4%
8/6/2025-9.5%11.4%21.4%
2/6/2025-19.6%-15.3%-16.3%
11/6/202411.4%18.0%34.0%
8/8/2024-14.4%-17.2%-39.4%
...
SUMMARY STATS   
# Positive141416
# Negative1097
Median Positive9.8%13.0%22.8%
Median Negative-9.1%-7.8%-15.0%
Max Positive20.5%23.3%34.0%
Max Negative-35.0%-34.0%-39.4%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/5/20266.9%  
5/20/20264.7%13.2%24.6%
2/4/2026-9.2%-9.2%-2.6%
11/5/2025-35.0%-34.0%-34.4%
8/6/2025-9.5%11.4%21.4%
2/6/2025-19.6%-15.3%-16.3%
11/6/202411.4%18.0%34.0%
8/8/2024-14.4%-17.2%-39.4%
5/22/202418.7%17.2%31.2%
2/6/2024-4.9%-3.2%21.1%
11/1/20233.7%3.8%29.5%
8/1/202314.3%12.9%17.3%
5/24/202320.5%23.2%24.2%
2/1/202315.0%22.3%28.5%
11/2/202215.4%19.4%32.6%
8/3/20226.8%7.7%13.5%
5/25/202211.2%23.3%31.0%
2/2/2022-3.6%-2.5%-15.0%
11/3/2021-9.0%-7.2%-9.1%
8/4/20216.3%7.2%10.7%
5/26/2021-3.8%-7.8%-5.6%
2/3/20210.8%0.5%12.4%
11/4/2020-9.0%-1.9%4.7%
8/5/20208.3%6.5%2.2%
SUMMARY STATS   
# Positive141416
# Negative1097
Median Positive9.8%13.0%22.8%
Median Negative-9.1%-7.8%-15.0%
Max Positive20.5%23.3%34.0%
Max Negative-35.0%-34.0%-39.4%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202608/06/202610-Q
03/31/202605/21/202610-K
12/31/202502/05/202610-Q
09/30/202511/10/202510-Q
06/30/202508/07/202510-Q
03/31/202505/29/202510-K
12/31/202402/07/202510-Q
09/30/202411/07/202410-Q
06/30/202408/09/202410-Q
03/31/202405/23/202410-K
12/31/202302/07/202410-Q
09/30/202311/02/202310-Q
06/30/202308/02/202310-Q
03/31/202305/25/202310-K
12/31/202202/02/202310-Q
09/30/202211/03/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202608/06/202610-Q
03/31/202605/21/202610-K
12/31/202502/05/202610-Q
09/30/202511/10/202510-Q
06/30/202508/07/202510-Q
03/31/202505/29/202510-K
12/31/202402/07/202510-Q
09/30/202411/07/202410-Q
06/30/202408/09/202410-Q
03/31/202405/23/202410-K
12/31/202302/07/202410-Q
09/30/202311/02/202310-Q
06/30/202308/02/202310-Q
03/31/202305/25/202310-K
12/31/202202/02/202310-Q
09/30/202211/03/202210-Q
06/30/202208/04/202210-Q
03/31/202205/26/202210-K
12/31/202102/03/202210-Q
09/30/202111/04/202110-Q
06/30/202108/05/202110-Q
03/31/202105/27/202110-K
12/31/202002/04/202110-Q
09/30/202011/05/202010-Q
06/30/202008/06/202010-Q
03/31/202005/28/202010-K
12/31/201902/06/202010-Q
09/30/201911/07/201910-Q

Recent Forward Guidance

Updated 8/6/2026

Latest: Q1 2027 Earnings Reported 8/5/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2027 Net sales1.94 Bil1.95 Bil1.97 Bil5.6% RaisedGuidance: 1.85 Bil for 2027
2027 Adjusted EBITDA401.00 Mil404.00 Mil407.00 Mil5.8% RaisedGuidance: 382.00 Mil for 2027
2027 Adjusted effective tax rate25.0%25.5%26.0% 0AffirmedGuidance: 25.5% for 2027
2027 Adjusted net income212.00 Mil213.50 Mil215.00 Mil7.0% RaisedGuidance: 199.50 Mil for 2027
2027 Adjusted diluted earnings per share3.53.523.557.0% RaisedGuidance: 3.29 for 2027
2027 Weighted average diluted shares outstanding 60.50 Mil 0 AffirmedGuidance: 60.50 Mil for 2027

Prior: Q4 2026 Earnings Reported 5/20/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2027 Revenue Growth12.0%13.0%    
2027 Net sales1.83 Bil1.85 Bil1.86 Bil15.2% Higher NewGuidance: 1.61 Bil for 2026
2027 Adjusted EBITDA379.00 Mil382.00 Mil385.00 Mil17.7% Higher NewGuidance: 324.50 Mil for 2026
2027 Adjusted effective tax rate25.0%25.5%26.0% 2.5%Higher NewGuidance: 23.0% for 2026
2027 Adjusted net income198.00 Mil199.50 Mil201.00 Mil9.9% Higher NewGuidance: 181.50 Mil for 2026
2027 Adjusted diluted earnings per share3.273.293.327.2% Higher NewGuidance: 3.08 for 2026
2027 Weighted average diluted shares outstanding 60.50 Mil    

Q3 2026 Earnings Reported 2/4/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net sales1.60 Bil1.61 Bil1.61 Bil2.9% RaisedGuidance: 1.56 Bil for 2026
2026 Adjusted EBITDA323.00 Mil324.50 Mil326.00 Mil6.7% RaisedGuidance: 304.00 Mil for 2026
2026 Adjusted effective tax rate 23.0%  0AffirmedGuidance: 23.0% for 2026
2026 Adjusted net income180.00 Mil181.50 Mil183.00 Mil9.0% RaisedGuidance: 166.50 Mil for 2026
2026 Adjusted diluted earnings per share3.053.083.18.8% RaisedGuidance: 2.83 for 2026

Q2 2026 Earnings Reported 11/5/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net sales1.55 Bil1.56 Bil1.57 Bil   
2026 Adjusted EBITDA302.00 Mil304.00 Mil306.00 Mil   
2026 Adjusted effective tax rate 23.0%    
2026 Adjusted net income165.00 Mil166.50 Mil168.00 Mil   
2026 Adjusted diluted earnings per share2.82.832.85   
2026 Fiscal year ending diluted shares outstanding 59.00 Mil    

Insider Activity

Updated 7/2/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell702202680.0025,3572,028,5602,295,920Form
2Amin, TarangChief Executive OfficerDirectSell702202678.2450,1643,924,8528,645,254Form
3Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell611202651.534,352224,2592,785,506Form
4Franks, Joshua AllenSVP, OperationsDirectSell611202651.533,505180,6137,730,891Form
5Fields, Mandy JSee RemarksDirectSell611202651.534,327222,9705,511,700Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell702202680.0025,3572,028,5602,295,920Form
2Amin, TarangChief Executive OfficerDirectSell702202678.2450,1643,924,8528,645,254Form
3Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell611202651.534,352224,2592,785,506Form
4Franks, Joshua AllenSVP, OperationsDirectSell611202651.533,505180,6137,730,891Form
5Fields, Mandy JSee RemarksDirectSell611202651.534,327222,9705,511,700Form
6Marchisotto, KorySee RemarksDirectSell611202651.534,352224,2599,371,658Form
7Milsten, Scott DirectSell611202651.534,162214,4687,450,259Form
8Amin, TarangChief Executive OfficerDirectSell611202651.537,000360,7106,626,397Form
9Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell605202651.9410,318535,9173,033,712Form
10Franks, Joshua AllenSVP, OperationsDirectSell605202651.946,854355,9977,974,452Form
11Fields, Mandy JSee RemarksDirectSell605202651.948,464439,6205,780,299Form
12Marchisotto, KorySee RemarksDirectSell605202651.948,512442,1139,672,267Form
13Milsten, Scott DirectSell605202651.948,512442,1137,725,711Form
14Amin, TarangChief Executive OfficerDirectSell605202651.9415,829822,1587,042,700Form
15Levitan, Lauren Cooks DirectSell601202656.317,714434,376650,382Form
16Franks, Joshua AllenSVP, OperationsDirectSell428202663.6623,5351,498,2387,516,400Form
17Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell428202663.6620,8291,325,9744,375,097Form
18Milsten, Scott DirectSell428202663.6623,7971,514,9177,317,080Form
19Fields, Mandy JSee RemarksDirectSell428202663.6623,6561,505,9414,929,639Form
20Marchisotto, KorySee RemarksDirectSell428202663.6623,7961,514,8539,702,866Form
21Amin, TarangChief Executive OfficerDirectSell428202663.6641,5202,643,1637,173,845Form
22Amin, TarangChief Executive OfficerDirectSell402202662.6452,8803,312,1856,164,372Form
23Farrell, Matthew DirectBuy223202692.965,000464,8141,005,859Form
24Amin, TarangChief Executive OfficerDirectSell1208202579.831,522121,5016,410,030Form
25Milsten, Scott DirectSell1208202579.8390672,3267,703,595Form
26Levitan, Lauren Cooks DirectSell1126202571.683,760269,531827,949Form
27Amin, TarangChief Executive OfficerDirectSell10032025132.24116,31515,381,87210,819,877Form
28Marchisotto, KorySee RemarksDirectSell9192025150.0010,8121,621,80020,096,400Form
29Milsten, Scott DirectSell9182025150.2315,0002,253,42814,633,157Form
30Fields, Mandy JSee RemarksDirectSell9182025150.215,298795,7988,840,601Form
31Franks, Joshua AllenSVP, OperationsDirectSell9182025145.007,9131,147,38514,408,505Form
32Marchisotto, KorySee RemarksDirectSell9122025140.1013,5151,893,47720,285,074Form
33Milsten, Scott DirectSell9122025140.2815,0002,104,26415,768,797Form
34Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell9122025136.321,304177,7597,170,202Form
35Milsten, Scott DirectSell9122025134.5655,5817,479,01615,125,426Form
36Fields, Mandy JSee RemarksDirectSell9102025136.2855,6927,589,6808,742,878Form
37Tait, Gayle DirectSell8292025130.2056573,563677,300Form
38Watson, Maureen C DirectSell8292025128.40785100,793352,453Form
39Levitan, Lauren Cooks DirectSell8182025118.944,630550,6761,368,603Form

Investor Activity (13F)

Updated Aug 8, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Prime Capital Management Co Ltd$36.6 Mil4.1%7Hold13F
Active Manager
Active Manager
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Prime Capital Management Co Ltd$36.6 Mil4.1%7Hold13F
Core Cache Last Updated: 8/7/2026