Tearsheet

Colgate-Palmolive (CL)


Market Price (12/4/2025): $78.49 | Market Cap: $63.6 Bil
Sector: Consumer Staples | Industry: Household Products

Colgate-Palmolive (CL)


Market Price (12/4/2025): $78.49
Market Cap: $63.6 Bil
Sector: Consumer Staples
Industry: Household Products

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Megatrend and thematic drivers
Megatrends include E-commerce & DTC Adoption, Sustainable Consumption, Circular Economy & Recycling, Health & Wellness Trends, Show more.
 
0 Megatrend and thematic drivers
Megatrends include E-commerce & DTC Adoption, Sustainable Consumption, Circular Economy & Recycling, Health & Wellness Trends, Show more.

Valuation, Metrics & Events

CL Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

The Colgate-Palmolive (CL) stock experienced a decline of approximately 6.4% in the period leading up to December 4, 2025, driven by a combination of earnings performance, macroeconomic factors, and specific company developments.

1. Q4 2024 Revenue Miss and Cautious 2025 Outlook: The company's stock saw a drop following its Q4 2024 earnings report, released on January 31, 2025, where revenue of $4.94 billion fell short of Wall Street's estimate of $4.98 billion. This marked a surprise, as Colgate-Palmolive had consistently beaten revenue estimates in the preceding eight quarters. Furthermore, the company's outlook for full-year 2025 projected net sales to be "roughly flat" due to a "mid-single-digit negative impact from foreign exchange," which dampened investor sentiment.

2. Negative Impact of Foreign Currency Fluctuations: Persistent concerns regarding the adverse effects of foreign currency swings significantly contributed to investor caution. Management's projection for 2025 revenue explicitly cited foreign exchange challenges as a key factor for the expected flat net sales. This ongoing macroeconomic pressure was a notable concern for the company's international operations and overall financial performance.

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Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
CL Return27%2%-5%4%17%-11%32%
Peers Return13%15%-5%1%9%0%35%
S&P 500 Return16%27%-19%24%23%16%112%

Monthly Win Rates [3]
CL Win Rate67%42%50%50%75%40% 
Peers Win Rate54%56%44%48%56%45% 
S&P 500 Win Rate58%75%42%67%75%70% 

Max Drawdowns [4]
CL Max Drawdown-12%-12%-18%-11%0%-16% 
Peers Max Drawdown-19%-7%-20%-9%-3%-14% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: JNJ, PG, KMB, CHD, LGM. See CL Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)

How Low Can It Go

Unique KeyEventCLS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-19.8%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven24.6%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven479 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-22.6%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven29.2%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven146 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-25.2%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven33.7%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven659 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-31.5%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven46.0%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven378 days1480 days

Compare to JNJ, PG, KMB, CHD, LGM


In The Past

Colgate-Palmolive's stock fell -19.8% during the 2022 Inflation Shock from a high on 12/31/2021. A -19.8% loss requires a 24.6% gain to breakeven.

Preserve Wealth

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About Colgate-Palmolive (CL)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to CL. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.1%3.1%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-1.9%-1.9%-1.9%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
-5.3%-5.3%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
3.5%3.5%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
2.1%2.1%-5.1%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.1%3.1%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-1.9%-1.9%-1.9%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
-5.3%-5.3%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
3.5%3.5%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
2.1%2.1%-5.1%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Colgate-Palmolive

Peers to compare with:

Financials

CLJNJPGKMBCHDLGMMedian
NameColgate-.Johnson .Procter .Kimberly.Church &.SIXGOMEOW 
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Growth & Margins

CLJNJPGKMBCHDLGMMedian
NameColgate-.Johnson .Procter .Kimberly.Church &.SIXGOMEOW 
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Valuation

CLJNJPGKMBCHDLGMMedian
NameColgate-.Johnson .Procter .Kimberly.Church &.SIXGOMEOW 
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Returns

CLJNJPGKMBCHDLGMMedian
NameColgate-.Johnson .Procter .Kimberly.Church &.SIXGOMEOW 
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Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Oral, Personal and Home Care15,16714,25414,11013,58813,168
Pet Nutrition4,2903,7133,3112,8832,525
Total19,45717,96717,42116,47115,693


Operating Income by Segment
$ Mil20242023202220212020
Oral, Personal and Home Care3,8823,3483,4953,5943,505
Pet Nutrition806850901793703
Corporate-704-1,305-1,064-502-654
Total3,9842,8933,3323,8853,554


Price Behavior

Short Interest

Short Interest: As Of Date11142025
Short Interest: Shares Quantity14,262,439
Short Interest: % Change Since 103120254.0%
Average Daily Volume7,675,992
Days-to-Cover Short Interest1.86
Basic Shares Quantity810,200,000
Short % of Basic Shares1.8%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251031202510-Q 9/30/2025
6302025801202510-Q 6/30/2025
3312025425202510-Q 3/31/2025
12312024213202510-K 12/31/2024
93020241025202410-Q 9/30/2024
6302024726202410-Q 6/30/2024
3312024426202410-Q 3/31/2024
12312023215202410-K 12/31/2023
93020231027202310-Q 9/30/2023
6302023728202310-Q 6/30/2023
3312023428202310-Q 3/31/2023
12312022216202310-K 12/31/2022
93020221028202210-Q 9/30/2022
6302022729202210-Q 6/30/2022
3312022429202210-Q 3/31/2022
12312021217202210-K 12/31/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Massey SallyChief Human Resources Officer11242025Sell80.891,237100,0611,112,318Form