Tearsheet

Procter & Gamble (PG)


Market Price (12/18/2025): $147.31 | Market Cap: $345.0 Bil
Sector: Consumer Staples | Industry: Personal Care Products

Procter & Gamble (PG)


Market Price (12/18/2025): $147.31
Market Cap: $345.0 Bil
Sector: Consumer Staples
Industry: Personal Care Products

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24%
Weak multi-year price returns
2Y Excs Rtn is -38%, 3Y Excs Rtn is -64%
Key risks
PG key risks include [1] the vulnerability of its uniquely vast global supply chain, Show more.
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 22%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 18%, CFO LTM is 19 Bil, FCF LTM is 15 Bil
  
2 Low stock price volatility
Vol 12M is 19%
  
3 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, Sustainable Consumption, Health & Wellness Trends, Show more.
  
0 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 22%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 18%, CFO LTM is 19 Bil, FCF LTM is 15 Bil
2 Low stock price volatility
Vol 12M is 19%
3 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, Sustainable Consumption, Health & Wellness Trends, Show more.
4 Weak multi-year price returns
2Y Excs Rtn is -38%, 3Y Excs Rtn is -64%
5 Key risks
PG key risks include [1] the vulnerability of its uniquely vast global supply chain, Show more.

Valuation, Metrics & Events

PG Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Between August 31, 2025, and December 18, 2025, Procter & Gamble (PG) stock experienced a decline, influenced by several key factors:

1. Muted Net Sales Growth and Challenging Consumer Environment: Procter & Gamble faced pressure from muted net sales growth amidst a challenging consumer and geopolitical environment. This was exacerbated by rising input and commodity costs, concerns about tariffs, and weak consumer spending, leading to less favorable market sentiment. Additionally, management comments in December 2025 regarding soft sales in October and November, attributed to consumer challenges and a temporary suspension of federal food assistance programs, further spooked investors.

2. Analyst Price Target Reductions: Several analyst firms revised their price targets downwards for Procter & Gamble during this period. For example, Raymond James lowered its price target from $185.00 to $175.00 on October 20, 2025, representing a 5.41% decrease. Wells Fargo also cut its price target from $173.00 to $170.00 on September 25, 2025.

Show more

Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
PG Return14%21%-5%-1%17%-11%35%
Peers Return0%-3%
S&P 500 Return16%27%-19%24%23%14%108%

Monthly Win Rates [3]
PG Win Rate67%67%33%50%75%25% 
Peers Win Rate49%60%37% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
PG Max Drawdown-21%-12%-23%-9%0%-15% 
Peers Max Drawdown-15%-23% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: CL, CHD, PG, EL, KVUE. See PG Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/17/2025 (YTD)

How Low Can It Go

Unique KeyEventPGS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-24.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven32.0%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven570 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-23.2%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven30.1%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven127 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-24.9%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven33.1%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven212 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-40.8%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven69.0%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven1,422 days1,480 days

Compare to CL, CHD, PG, EL, KVUE


In The Past

Procter & Gamble's stock fell -24.3% during the 2022 Inflation Shock from a high on 4/28/2022. A -24.3% loss requires a 32.0% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Procter & Gamble (PG)

Better Bets than Procter & Gamble (PG)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to PG. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
5.8%5.8%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-5.9%-5.9%-7.5%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
15.4%15.4%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
6.7%6.7%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-3.7%-3.7%-5.1%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
5.8%5.8%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-5.9%-5.9%-7.5%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
15.4%15.4%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
6.7%6.7%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-3.7%-3.7%-5.1%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Procter & Gamble

Peers to compare with:

Financials

PGCLCHDELKVUEMedian
NameProcter .Colgate-.Church &.Estee La.Kenvue  
Mkt Price147.8179.7386.52105.3017.2886.52
Mkt Cap346.264.621.238.033.138.0
Rev LTM84,93319,9996,06614,32615,00615,006
Op Inc LTM20,5094,3461,0791,1412,6412,641
FCF LTM14,9433,3709316701,6391,639
FCF 3Y Avg15,1273,0288651841,8321,832
CFO LTM18,9233,9201,0731,2722,1362,136
CFO 3Y Avg18,6163,6591,0591,7882,3082,308

Growth & Margins

PGCLCHDELKVUEMedian
NameProcter .Colgate-.Church &.Estee La.Kenvue  
Rev Chg LTM1.2%0.1%1.1%-8.2%-2.9%0.1%
Rev Chg 3Y Avg1.8%4.2%4.6%-6.8%0.2%1.8%
Rev Chg Q3.0%1.0%-0.3%-11.9%-3.5%-0.3%
QoQ Delta Rev Chg LTM0.8%0.3%-0.1%-3.1%-0.9%-0.1%
Op Mgn LTM24.1%21.7%17.8%8.0%17.6%17.8%
Op Mgn 3Y Avg23.6%21.2%18.3%9.7%16.8%18.3%
QoQ Delta Op Mgn LTM-0.1%-0.1%-1.2%-1.1%0.2%-0.1%
CFO/Rev LTM22.3%19.6%17.7%8.9%14.2%17.7%
CFO/Rev 3Y Avg22.2%18.7%18.0%11.6%15.0%18.0%
FCF/Rev LTM17.6%16.9%15.3%4.7%10.9%15.3%
FCF/Rev 3Y Avg18.0%15.4%14.7%1.4%11.9%14.7%

Valuation

PGCLCHDELKVUEMedian
NameProcter .Colgate-.Church &.Estee La.Kenvue  
Mkt Cap346.264.621.238.033.138.0
P/S4.23.23.52.22.13.2
P/EBIT16.415.427.6-46.513.315.4
P/E21.522.340.8-28.121.721.7
P/CFO19.016.520.025.014.619.0
Total Yield4.7%7.3%3.1%-3.6%9.7%4.7%
Dividend Yield0.0%2.8%0.7%0.0%5.1%0.7%
FCF Yield 3Y Avg4.1%4.4%3.8%1.0%4.9%4.1%
D/E0.10.10.10.30.30.1
Net D/E0.10.10.10.20.30.1

Returns

PGCLCHDELKVUEMedian
NameProcter .Colgate-.Church &.Estee La.Kenvue  
1M Rtn1.4%1.2%4.2%22.8%6.4%4.2%
3M Rtn-7.2%-2.4%-5.6%19.9%-4.6%-4.6%
6M Rtn-5.2%-8.4%-9.2%42.0%-17.3%-8.4%
12M Rtn-10.9%-12.7%-17.2%37.1%-18.4%-12.7%
3Y Rtn6.0%10.1%11.9%-53.8%-8.0%
1M Excs Rtn0.6%0.4%3.5%22.0%5.7%3.5%
3M Excs Rtn-6.7%-2.9%-7.0%18.8%-4.7%-4.7%
6M Excs Rtn-17.5%-20.8%-21.5%29.6%-29.7%-20.8%
12M Excs Rtn-22.4%-23.7%-28.1%22.8%-30.1%-23.7%
3Y Excs Rtn-63.9%-59.5%-58.0%-122.9%--61.7%

Financials

Segment Financials

Revenue by Segment

$ Mil20252024202320222021
Fabric & Home Care29,49528,37127,55626,01423,735
Baby, Feminine & Family Care20,27720,21719,73618,85018,364
Beauty15,22015,00814,74014,41713,359
Health Care11,79311,22610,8249,9569,028
Grooming6,6546,4196,5876,4406,069
Corporate601765744441395
Total84,04082,00680,18776,11870,950


Net Income by Segment
$ Mil20252024202320222021
Fabric & Home Care5,6874,8284,3864,6224,154
Baby, Feminine & Family Care4,0203,5453,2663,6293,465
Beauty2,9633,1783,1603,2102,737
Health Care2,2582,1252,0061,8511,652
Grooming1,4771,4611,4901,4271,329
Corporate-1,430-399485-387-234
Total14,97514,73814,79314,35213,103


Price Behavior

Short Interest

Short Interest: As Of Date11282025
Short Interest: Shares Quantity19,528,220
Short Interest: % Change Since 111520255.9%
Average Daily Volume9,590,446
Days-to-Cover Short Interest2.04
Basic Shares Quantity2,342,100,000
Short % of Basic Shares0.8%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/24/20250.9%-1.0%-0.2%
7/29/2025-0.3%-4.0%-0.7%
4/24/2025-3.7%-1.9%-0.4%
1/22/20251.9%3.4%4.0%
10/18/20240.0%-1.0%-1.0%
7/30/2024-4.8%-1.1%-0.4%
4/19/20240.5%3.3%6.6%
1/23/20244.1%5.6%8.5%
...
SUMMARY STATS   
# Positive161314
# Negative81110
Median Positive2.2%3.1%3.0%
Median Negative-1.7%-1.1%-1.7%
Max Positive4.1%5.6%11.2%
Max Negative-6.2%-4.0%-8.5%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251024202510-Q 9/30/2025
6302025804202510-K 6/30/2025
3312025424202510-Q 3/31/2025
12312024122202510-Q 12/31/2024
93020241018202410-Q 9/30/2024
6302024805202410-K 6/30/2024
3312024419202410-Q 3/31/2024
12312023123202410-Q 12/31/2023
93020231018202310-Q 9/30/2023
6302023804202310-K 6/30/2023
3312023421202310-Q 3/31/2023
12312022119202310-Q 12/31/2022
93020221019202210-Q 9/30/2022
6302022805202210-K 6/30/2022
3312022420202210-Q 3/31/2022
12312021119202210-Q 12/31/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Schulten AndreChief Financial Officer11122025Sell146.3711901,005,499Form