Here are 1-2 brief analogies for SNDL:

• Canada's Altria, but for cannabis.
• Like Anheuser-Busch InBev or Diageo, but for cannabis in Canada.

• Adult-use Cannabis Products: SNDL cultivates, distributes, and sells various cannabis products, including flower, pre-rolls, and vapes, for the adult-use market.
• Recreational Cannabis Retail: SNDL operates and franchises retail stores for the private sale of recreational cannabis to consumers.

Sundial Growers Inc. (SNDL) primarily sells its cannabis products directly to individual consumers through its corporate-owned and franchised retail cannabis stores across Canada, as well as through provincial distribution channels serving the broader adult-use markets.

The categories of individual customers that SNDL serves typically include:

• Recreational Adult Users: These are individuals who purchase cannabis products for personal, non-medical enjoyment and leisure. This demographic makes up the core of the "adult-use markets" mentioned in the company description.
• Cannabis Connoisseurs and Enthusiasts: A segment of the market that seeks out premium, specific strains, or high-quality branded products (such as those under SNDL's Top Leaf brand). These customers are often knowledgeable about cannabis varietals, consumption methods, and desired effects.
• New and Casual Users: Individuals who are exploring cannabis for the first time, or those who use it occasionally. They may seek approachable products, clear information, and guidance from retail staff in SNDL's stores.

Zachary George

Chief Executive Officer

Zachary George joined SNDL as Chief Executive Officer in January 2020. He has over 20 years of experience in alternative investments and evaluating opportunities across the capital structure of North American companies, with a focus on real assets. Mr. George has worked in management and board capacities concentrating on restructurings, operational turnarounds, effecting corporate action, and implementing governance policies to maximize shareholder value. Educated as a lawyer and trained as a credit analyst, he guided turnarounds and restructuring of several public entities in board and C-suite positions. Prior to SNDL, he held leadership roles at Cominar Real Estate Investment Trust and Trez Capital Junior MIC. His previous roles also include President, CEO, Director & Head-Investor Relations at Huntingdon Real Estate Investment Trust, Analyst at Pirate Capital LLC, Analyst at Mizuho Corporate Bank Ltd., Analyst at CIBC World Markets Corp. (Old), Chairman at Huntingdon Capital Corp., President & CEO at IAT Air Cargo Facilities Income Fund, Lead Director at PW Eagle, Inc., Chairman at Slate Office REIT, and CEO at The Valens Co., Inc. He has served on over a dozen public company boards.

Alberto Paredero-Quiros

Chief Financial Officer

Alberto Paredero-Quiros joined SNDL as Chief Financial Officer in July 2023. He brings over 25 years of management experience in the consumer goods and pharmaceutical industries, demonstrating leadership and financial expertise in global organizations. Mr. Paredero-Quiros has held senior management roles for companies such as Mondelez International Inc., Novartis, Newell Brands Inc., and Procter & Gamble Company. His expertise includes public company reporting, mergers and acquisitions, internal controls, and general financial and operational management.

Tyler Robson

President of Cannabis

Tyler Robson has worked extensively over the last decade in cannabis science, with a focus on research and development, proprietary extraction processing, and medical application. He co-founded Valens in 2012, moving from the role of COO to CEO in 2017, and has demonstrated expertise in plant genetics and extraction processes. Valens was acquired by SNDL Inc.

Ryan Hellard

Chief Strategy Officer

Ryan Hellard joined SNDL as Chief Marketing and Product Officer in March 2018 and became Chief Strategy Officer in May 2021. He has overseen the development of the company's brand and product portfolio. Before joining SNDL, he spent five years as the President of AppColony, a digital marketing and product development agency.

Matthew Husson

General Counsel & Corporate Secretary

Matthew Husson began his legal career at a prominent Bay Street firm, specializing in Corporate & Commercial law. He later transitioned to an in-house legal position at Scotiabank. Prior to joining SNDL, Mr. Husson served as General Counsel for two other licensed producers in the cannabis sector.

For SNDL, a company engaged in the production, distribution, and sale of cannabis products, alongside its retail liquor operations, several key risks impact its business. These include:

1. Market Saturation and Intense Competition: SNDL faces significant challenges from market saturation in key cannabis retail markets, particularly in Alberta and Ontario. This is coupled with intensifying competition across both its cannabis and liquor segments, which can lead to price reductions and impact revenue growth.

2. Regulatory Landscape and U.S. Market Access Uncertainty: The company operates within a rapidly evolving and often restrictive regulatory environment in the Canadian cannabis market. Furthermore, its strategic objectives, including increasing involvement in U.S. cannabis markets and the performance of its SunStream investments, are subject to significant regulatory uncertainty and timing risks. The lack of forthcoming U.S. cannabis regulations and the execution and recovery risks related to SunStream and other investee restructurings pose material challenges.

3. Underperformance of the Liquor Retail Segment and Investment Execution Risk: While SNDL's cannabis segment has shown growth, its liquor retail segment has experienced market slowdowns and declining revenues, negatively impacting overall financial performance. Additionally, the company faces execution and timing risks associated with various investments and restructuring efforts, including the recovery of investee notes.

The increasing likelihood and ongoing legislative efforts towards federal cannabis legalization in the United States. This development would significantly alter the competitive landscape for Canadian cannabis producers and retailers like SNDL by potentially introducing much larger, better-capitalized US multi-state operators into the North American market, intensifying pricing pressures, and potentially redirecting investment and talent away from the smaller Canadian market towards the larger US opportunities.

The addressable market for SNDL's main cannabis products is the legal adult-use cannabis market in Canada. This market includes products such as flower, pre-rolls, and vapes.

The Canada legal cannabis market was valued at approximately USD 3.25 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 12.0% from 2025 to 2030, reaching USD 7.19 billion by 2030. Another estimate indicates recreational cannabis sales reached CA$5.5 billion in the fiscal year ending March 31, 2025.

Specifically for SNDL's product categories:

• Dried Flower (including pre-rolls): This category remains dominant within the Canadian adult-use market. In the fiscal year ending March 31, 2025, sales of dried flower (including pre-rolls) reached CA$3.3 billion, representing 59.7% of total sales. In 2022, dried flower accounted for 55% of total legal expenditures.
• Vapes (Inhaled Cannabis Extracts): The "Inhaled Cannabis Extracts" category, which includes vape pens, grew to CA$1.7 billion and accounted for 31.1% of total sales in the fiscal year ending March 31, 2025, making it the fastest-growing major category. Vaping liquids alone accounted for 10% of legal expenditures in 2022.

1. Expansion of Cannabis Retail Footprint and Same-Store Sales Growth: SNDL is actively expanding its cannabis retail presence through both organic new store openings and strategic acquisitions. The company completed the privatization of Nova Cannabis Inc. in October 2024 and acquired an additional 32 cannabis retail stores across Ontario, Alberta, and Saskatchewan as of April 9, 2025, aiming to capture new customers and increase market share. Furthermore, the cannabis retail business has shown organic growth with same-store sales increasing by 6.3% in Q4 2024 and 5.2% in Q1 2025.
2. Growth in Cannabis Operations through Strategic Acquisitions and Product Diversification: The company is prioritizing growth within its cannabis operations segment, which experienced substantial net revenue growth of 53.2% in Q1 2025. A significant driver for this has been strategic acquisitions, such as Indiva Inc. in Q4 2024, which enhanced SNDL's Canadian cannabis operations and positioned it as the leading edibles manufacturer in the country. This also contributes to increased wholesale sales.
3. International Expansion of Cannabis Sales: International growth is identified as a top priority for future capital deployment. SNDL reported international cannabis sales of $3.8 million in Q2 2025, and the company is expecting to complete its EU GMP certification process by the summer, which would facilitate further expansion into European markets.
4. Strategic Capital Deployment and Investments in the North American Cannabis Industry: SNDL maintains a strong balance sheet with substantial unrestricted cash, which provides strategic flexibility for both organic and inorganic investments. The company has actively deployed strategic capital through direct and indirect investments and partnerships aimed at driving growth and innovation in the broader North American cannabis industry, including significant investments in the U.S. cannabis market.

Share Repurchases

• SNDL renewed its share repurchase program on November 21, 2025, authorizing repurchases of up to C$100 million of its common shares.
• Under a prior program that concluded on November 20, 2025, the company repurchased 9,478,671 shares.
• Between December 2025 and March 9, 2026, SNDL repurchased 4.3 million common shares for cancellation, contributing to a total of 15.1 million shares repurchased since the fourth quarter of 2024.

Share Issuance

• SNDL's shares outstanding have fluctuated between 2020 and 2025, with data showing ranges from 0 to 0.265 in one view and 0 to 745.45 in another.
• As of November, SNDL had 257.50 million shares outstanding.

Outbound Investments

• SNDL has made three investments primarily in the Cannabis Brands and Retailers, Cannabis CRO Services, and Cannabis Services sectors.
• Notable investments include stakes in Parallel, Skymint, and The Valens Company.
• On January 6, 2026, SNDL completed the acquisition of five Cost Cannabis retail stores in Alberta and Saskatchewan from 1CM Inc., with plans to support regulatory approval for an additional 27 stores in Ontario.

Capital Expenditures

• Capital expenditures for SNDL increased from $8.6 million in 2024 to $12.8 million in 2025, including $4.0 million in the fourth quarter of 2025.
• The majority of these capital investments were directed towards opening new stores within the Cannabis and Liquor Retail segments.
• In the most recent quarter, capital expenditures totaled -5.1850 million CAD.