Helen Of Troy (HELE)
Market Price (10/12/2026): $26.17 | Market Cap: $609.6 MilSector: Consumer Staples | Industry: Household Products
Helen Of Troy (HELE)
Market Price (10/12/2026): $26.17Market Cap: $609.6 MilSector: Consumer StaplesIndustry: Household Products
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldFCF Yield is 24% Megatrend and thematic driversMegatrends include E-commerce & DTC Adoption, and Sustainable Consumption. Themes include Direct-to-Consumer Brands, and Eco-friendly Products. | Weak multi-year price returns2Y Excs Rtn is -94%, 3Y Excs Rtn is -158% Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 12% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 114% Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.1% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -21% Key risksHELE key risks include [1] significant tariff exposure due to a high concentration of manufacturing in China and [2] shipping disruptions at its Tennessee distribution facility caused by automation startup issues. |
| Attractive yieldFCF Yield is 24% |
| Megatrend and thematic driversMegatrends include E-commerce & DTC Adoption, and Sustainable Consumption. Themes include Direct-to-Consumer Brands, and Eco-friendly Products. |
| Weak multi-year price returns2Y Excs Rtn is -94%, 3Y Excs Rtn is -158% |
| Meaningful short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 12% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 114% |
| Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.1% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -21% |
| Key risksHELE key risks include [1] significant tariff exposure due to a high concentration of manufacturing in China and [2] shipping disruptions at its Tennessee distribution facility caused by automation startup issues. |
Qualitative Assessment
AI Analysis | Feedback
Updated on 10/8/2026
Helen Of Troy (HELE) stock has lost about 10% since 6/30/2026 because of the following key factors:
1. Persistent Margin Pressures and Reinvestment of Tariff Refunds Impacting Operating Profitability.
Despite reporting an adjusted EPS beat in fiscal Q1 2027 (ended May 31, 2026) and a significant gross margin expansion of 800 basis points to 52.2% in fiscal Q2 2027 (ended August 31, 2026), largely driven by tariff refunds, Helen of Troy faced ongoing margin pressures. The company explicitly stated in fiscal Q1 2027 that adjusted EPS guidance was maintained amid these pressures, attributed to tariff costs and inflation. In fiscal Q2 2027, the Selling, General, and Administrative (SG&A) ratio increased by 540 basis points year-over-year to 46.4%, as approximately $23 million of the $26.9 million in gross pre-tax tariff refunds were strategically reinvested into marketing, organizational spending, and litigation rather than flowing directly to the bottom line, thereby impacting immediate operating profitability.
2. Weakness in the Beauty & Wellness Segment and Hydro Flask Saturation Concerns.
Helen of Troy experienced a 4.5% decline in sales within its Beauty & Wellness segment during fiscal Q2 2027, with management highlighting continued pressure in several beauty product lines. Furthermore, the company noted concerns regarding category saturation and channel inventory correction specifically for insulated beverageware, such as Hydro Flask, which contributed to moderation in the otherwise growing Home & Outdoor segment. This segment-specific weakness partially offset the 9.2% sales growth observed in the Home & Outdoor division.
Show more
Helen Of Troy (HELE) stock has lost about 10% since 6/30/2026 because of the following key factors:
1. Persistent Margin Pressures and Reinvestment of Tariff Refunds Impacting Operating Profitability.
Despite reporting an adjusted EPS beat in fiscal Q1 2027 (ended May 31, 2026) and a significant gross margin expansion of 800 basis points to 52.2% in fiscal Q2 2027 (ended August 31, 2026), largely driven by tariff refunds, Helen of Troy faced ongoing margin pressures. The company explicitly stated in fiscal Q1 2027 that adjusted EPS guidance was maintained amid these pressures, attributed to tariff costs and inflation. In fiscal Q2 2027, the Selling, General, and Administrative (SG&A) ratio increased by 540 basis points year-over-year to 46.4%, as approximately $23 million of the $26.9 million in gross pre-tax tariff refunds were strategically reinvested into marketing, organizational spending, and litigation rather than flowing directly to the bottom line, thereby impacting immediate operating profitability.
2. Weakness in the Beauty & Wellness Segment and Hydro Flask Saturation Concerns.
Helen of Troy experienced a 4.5% decline in sales within its Beauty & Wellness segment during fiscal Q2 2027, with management highlighting continued pressure in several beauty product lines. Furthermore, the company noted concerns regarding category saturation and channel inventory correction specifically for insulated beverageware, such as Hydro Flask, which contributed to moderation in the otherwise growing Home & Outdoor segment. This segment-specific weakness partially offset the 9.2% sales growth observed in the Home & Outdoor division.
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Updated on 10/8/2026
Helen Of Troy (HELE) stock has lost about 10% since 6/30/2026 because of the following key factors:
1. Persistent Margin Pressures and Reinvestment of Tariff Refunds Impacting Operating Profitability.
Despite reporting an adjusted EPS beat in fiscal Q1 2027 (ended May 31, 2026) and a significant gross margin expansion of 800 basis points to 52.2% in fiscal Q2 2027 (ended August 31, 2026), largely driven by tariff refunds, Helen of Troy faced ongoing margin pressures. The company explicitly stated in fiscal Q1 2027 that adjusted EPS guidance was maintained amid these pressures, attributed to tariff costs and inflation. In fiscal Q2 2027, the Selling, General, and Administrative (SG&A) ratio increased by 540 basis points year-over-year to 46.4%, as approximately $23 million of the $26.9 million in gross pre-tax tariff refunds were strategically reinvested into marketing, organizational spending, and litigation rather than flowing directly to the bottom line, thereby impacting immediate operating profitability.
2. Weakness in the Beauty & Wellness Segment and Hydro Flask Saturation Concerns.
Helen of Troy experienced a 4.5% decline in sales within its Beauty & Wellness segment during fiscal Q2 2027, with management highlighting continued pressure in several beauty product lines. Furthermore, the company noted concerns regarding category saturation and channel inventory correction specifically for insulated beverageware, such as Hydro Flask, which contributed to moderation in the otherwise growing Home & Outdoor segment. This segment-specific weakness partially offset the 9.2% sales growth observed in the Home & Outdoor division.
3. Cautious Investor Outlook Despite Earnings Beats and Revised Guidance.
While Helen of Troy reported better-than-expected adjusted EPS for both fiscal Q1 2027 ($0.17 versus a forecasted loss of $0.05 per share) and fiscal Q2 2027 ($0.79 per share against a $0.51 consensus estimate), investor sentiment remained cautious, contributing to the stock's decline. Following the fiscal Q1 2027 report, the stock fell despite the beat, as analysts raised concerns about the maintained full-year adjusted EPS guidance which, after adjusting for benefits like lower interest expense, lower taxes, and tariff refunds, appeared less impressive. This continued market skepticism regarding future growth and profitability is further reflected in the company's Price-to-Sales (P/S) ratio of 0.32, which is significantly below its historical median of approximately 1.7x.
Show less
Helen Of Troy (HELE) stock has lost about 10% since 6/30/2026 because of the following key factors:
1. Persistent Margin Pressures and Reinvestment of Tariff Refunds Impacting Operating Profitability.
Despite reporting an adjusted EPS beat in fiscal Q1 2027 (ended May 31, 2026) and a significant gross margin expansion of 800 basis points to 52.2% in fiscal Q2 2027 (ended August 31, 2026), largely driven by tariff refunds, Helen of Troy faced ongoing margin pressures. The company explicitly stated in fiscal Q1 2027 that adjusted EPS guidance was maintained amid these pressures, attributed to tariff costs and inflation. In fiscal Q2 2027, the Selling, General, and Administrative (SG&A) ratio increased by 540 basis points year-over-year to 46.4%, as approximately $23 million of the $26.9 million in gross pre-tax tariff refunds were strategically reinvested into marketing, organizational spending, and litigation rather than flowing directly to the bottom line, thereby impacting immediate operating profitability.
2. Weakness in the Beauty & Wellness Segment and Hydro Flask Saturation Concerns.
Helen of Troy experienced a 4.5% decline in sales within its Beauty & Wellness segment during fiscal Q2 2027, with management highlighting continued pressure in several beauty product lines. Furthermore, the company noted concerns regarding category saturation and channel inventory correction specifically for insulated beverageware, such as Hydro Flask, which contributed to moderation in the otherwise growing Home & Outdoor segment. This segment-specific weakness partially offset the 9.2% sales growth observed in the Home & Outdoor division.
3. Cautious Investor Outlook Despite Earnings Beats and Revised Guidance.
While Helen of Troy reported better-than-expected adjusted EPS for both fiscal Q1 2027 ($0.17 versus a forecasted loss of $0.05 per share) and fiscal Q2 2027 ($0.79 per share against a $0.51 consensus estimate), investor sentiment remained cautious, contributing to the stock's decline. Following the fiscal Q1 2027 report, the stock fell despite the beat, as analysts raised concerns about the maintained full-year adjusted EPS guidance which, after adjusting for benefits like lower interest expense, lower taxes, and tariff refunds, appeared less impressive. This continued market skepticism regarding future growth and profitability is further reflected in the company's Price-to-Sales (P/S) ratio of 0.32, which is significantly below its historical median of approximately 1.7x.
Show less
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Stock Movement Drivers
Fundamental Drivers
The -8.8% change in HELE stock from 6/30/2026 to 10/11/2026 was primarily driven by a -9.9% change in the company's P/S Multiple.| (LTM values as of) | 6302026 | 10112026 | Change |
|---|---|---|---|
| Stock Price ($) | 29.07 | 26.51 | -8.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,786 | 1,826 | 2.2% |
| P/S Multiple | 0.4 | 0.3 | -9.9% |
| Shares Outstanding (Mil) | 23 | 23 | -1.0% |
| Cumulative Contribution | -8.8% |
Market Drivers
6/30/2026 to 10/11/2026| Return | Correlation | |
|---|---|---|
| HELE | -8.8% | |
| Market (SPY) | 4.3% | 15.8% |
| Sector (XLP) | 0.4% | 24.7% |
Fundamental Drivers
The 83.8% change in HELE stock from 3/31/2026 to 10/11/2026 was primarily driven by a 83.5% change in the company's P/S Multiple.| (LTM values as of) | 3312026 | 10112026 | Change |
|---|---|---|---|
| Stock Price ($) | 14.42 | 26.51 | 83.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,802 | 1,826 | 1.3% |
| P/S Multiple | 0.2 | 0.3 | 83.5% |
| Shares Outstanding (Mil) | 23 | 23 | -1.1% |
| Cumulative Contribution | 83.8% |
Market Drivers
3/31/2026 to 10/11/2026| Return | Correlation | |
|---|---|---|
| HELE | 83.8% | |
| Market (SPY) | 20.0% | 14.6% |
| Sector (XLP) | 2.5% | 28.3% |
Fundamental Drivers
The 5.2% change in HELE stock from 9/30/2025 to 10/11/2026 was primarily driven by a 9.0% change in the company's P/S Multiple.| (LTM values as of) | 9302025 | 10112026 | Change |
|---|---|---|---|
| Stock Price ($) | 25.20 | 26.51 | 5.2% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,862 | 1,826 | -2.0% |
| P/S Multiple | 0.3 | 0.3 | 9.0% |
| Shares Outstanding (Mil) | 23 | 23 | -1.5% |
| Cumulative Contribution | 5.2% |
Market Drivers
9/30/2025 to 10/11/2026| Return | Correlation | |
|---|---|---|
| HELE | 5.2% | |
| Market (SPY) | 17.8% | 19.6% |
| Sector (XLP) | 8.7% | 18.1% |
Fundamental Drivers
The -77.3% change in HELE stock from 9/30/2023 to 10/11/2026 was primarily driven by a -75.4% change in the company's P/S Multiple.| (LTM values as of) | 9302023 | 10112026 | Change |
|---|---|---|---|
| Stock Price ($) | 116.56 | 26.51 | -77.3% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 2,039 | 1,826 | -10.5% |
| P/S Multiple | 1.4 | 0.3 | -75.4% |
| Shares Outstanding (Mil) | 24 | 23 | 3.2% |
| Cumulative Contribution | -77.3% |
Market Drivers
9/30/2023 to 10/11/2026| Return | Correlation | |
|---|---|---|
| HELE | -77.3% | |
| Market (SPY) | 88.4% | 28.8% |
| Sector (XLP) | 30.7% | 23.1% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| HELE Return | 10% | -55% | 9% | -50% | -64% | 25% | -88% |
| Peers Return | 29% | -13% | 20% | 6% | -20% | 19% | 36% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 13% | 107% |
Monthly Win Rates [3] | |||||||
| HELE Win Rate | 58% | 25% | 50% | 42% | 50% | 50% | |
| Peers Win Rate | 53% | 40% | 50% | 52% | 32% | 62% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| HELE Max Drawdown | -22% | -66% | -34% | -62% | -74% | -36% | |
| Peers Max Drawdown | -15% | -29% | -18% | -20% | -31% | -16% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: IPAR, CENT, CL, KMB, CHD. See HELE Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 10/9/2026 (YTD)
How Low Can It Go
| Event | HELE | S&P 500 |
|---|---|---|
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -21.5% | -7.8% |
| % Gain to Breakeven | 27.4% | 8.5% |
| Time to Breakeven | 47 days | 18 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -24.6% | -6.7% |
| % Gain to Breakeven | 32.7% | 7.1% |
| Time to Breakeven | 68 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -44.2% | -33.7% |
| % Gain to Breakeven | 79.2% | 50.9% |
| Time to Breakeven | 112 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -12.0% | -19.2% |
| % Gain to Breakeven | 13.6% | 23.8% |
| Time to Breakeven | 107 days | 105 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -10.7% | -12.2% |
| % Gain to Breakeven | 12.0% | 13.9% |
| Time to Breakeven | 15 days | 62 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -10.6% | -6.8% |
| % Gain to Breakeven | 11.9% | 7.3% |
| Time to Breakeven | 15 days | 15 days |
In The Past
Helen Of Troy's stock fell -21.5% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 27.4% gain to breakeven.
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Asset Allocation
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| Event | HELE | S&P 500 |
|---|---|---|
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -21.5% | -7.8% |
| % Gain to Breakeven | 27.4% | 8.5% |
| Time to Breakeven | 47 days | 18 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -24.6% | -6.7% |
| % Gain to Breakeven | 32.7% | 7.1% |
| Time to Breakeven | 68 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -44.2% | -33.7% |
| % Gain to Breakeven | 79.2% | 50.9% |
| Time to Breakeven | 112 days | 140 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -29.1% | -17.9% |
| % Gain to Breakeven | 41.0% | 21.8% |
| Time to Breakeven | 121 days | 123 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -26.4% | -15.4% |
| % Gain to Breakeven | 35.9% | 18.2% |
| Time to Breakeven | 160 days | 125 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -53.7% | -53.4% |
| % Gain to Breakeven | 115.8% | 114.4% |
| Time to Breakeven | 66 days | 1085 days |
| Summer 2007 Credit Crunch | ||
| % Loss | -28.2% | -8.6% |
| % Gain to Breakeven | 39.2% | 9.5% |
| Time to Breakeven | 931 days | 47 days |
In The Past
Helen Of Troy's stock fell -21.5% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 27.4% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Helen Of Troy (HELE)
Helen of Troy Limited (symbol: HELE) is a global consumer products company that designs, develops, and markets a diverse portfolio of household, healthcare, and beauty items. The company operates through three primary business segments: Home & Outdoor, Health & Wellness, and Beauty. With a broad international footprint, Helen of Troy serves customers across the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America, consistently focusing on acquiring and growing a collection of well-known consumer brands.
The company's product offerings are extensive. Its Home & Outdoor segment includes popular brands like OXO for food preparation tools, storage, and organization products, Hydro Flask for insulated drinkware and food containers, and Osprey for technical outdoor packs and luggage. In the Health & Wellness segment, Helen of Troy provides essential items such as thermometers, blood pressure monitors, and humidifiers under brands like Vicks, Braun, and Honeywell, alongside water filtration systems from PUR. The Beauty segment rounds out its portfolio with hair styling tools and products from Drybar, Hot Tools, and Revlon, as well as various grooming brushes and accessories.
Helen of Troy reaches a wide consumer base through an extensive network of distribution channels worldwide. Its products are sold through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty retailers, beauty supply stores, e-commerce platforms, and directly to consumers. This multi-channel approach ensures that a broad range of consumers can access its trusted brands for their everyday living needs, personal care routines, and outdoor pursuits.
AI Analysis | Feedback
Helen of Troy is like Newell Brands (which owns Rubbermaid and Coleman), operating a wide range of consumer brands from kitchenware and outdoor gear to health tech and beauty products.
Alternatively, Helen of Troy is like YETI Holdings, but significantly more diversified, also owning major brands in kitchenware (OXO), health & wellness (Vicks, Braun), and beauty appliances (Hot Tools, Revlon).
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- Home & Kitchen Gadgets: Offers a variety of food preparation tools, kitchen gadgets, storage solutions, and organization products.
- Beverage & Hydration Products: Provides coffee makers, tea kettles, insulated water bottles, drinkware, and associated accessories.
- Household & Cleaning Supplies: Includes household cleaning products, shower organization items, and bathroom accessories.
- Juvenile & Nursery Products: Features feeding and drinking products, child seating, cleaning tools, and nursery accessories.
- Outdoor & Travel Gear: Sells insulated soft coolers, technical and outdoor sports packs, travel packs, and luggage.
- Health Monitoring Devices: Supplies personal health devices such as thermometers, blood pressure monitors, and pulse oximeters.
- Environmental Control Systems: Manufactures air purifiers, heaters, fans, humidifiers, and water-filtration systems.
- Hair Care & Styling Tools: Offers grooming brushes, hair styling tools, decorative hair accessories, and hair appliances.
- Hair Care Products: Provides shampoos, liquid hair styling, treatment, and conditioning products.
AI Analysis | Feedback
Helen of Troy Limited (HELE) primarily sells its products to other companies, which then distribute or sell these products to individual consumers. Its major customers are the various retail channels and distributors through which its brands (such as OXO, Hydro Flask, PUR, Honeywell, Vicks, Drybar, Hot Tools, and Revlon) reach the market.
The company's major customers include, but are not limited to, the following types of retailers and distributors:
- Mass Merchandisers: Large general merchandise retailers.
- Walmart (WMT)
- Target (TGT)
- E-commerce Retailers: Online platforms that sell a wide range of products.
- Amazon.com, Inc. (AMZN)
- Warehouse Clubs: Membership-based retail warehouses.
- Costco Wholesale Corporation (COST)
- Drugstore Chains: Retailers primarily selling health and beauty products, along with general merchandise.
- CVS Health Corporation (CVS)
- Walgreens Boots Alliance, Inc. (WBA)
- Grocery and Specialty Stores: Supermarkets and specialized retail outlets.
- The Kroger Co. (KR)
- Home Improvement Stores: Retailers focusing on products for home renovation and maintenance.
- The Home Depot, Inc. (HD)
- Lowe's Companies, Inc. (LOW)
- Beauty Supply Retailers: Stores specializing in beauty products and tools.
- Ulta Beauty, Inc. (ULTA)
- Wholesalers and Distributors: Companies that purchase products in bulk from manufacturers and sell them to various retailers or businesses.
AI Analysis | Feedback
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G. Scott Uzzell, Chief Executive Officer
G. Scott Uzzell was appointed Chief Executive Officer of Helen of Troy Limited, effective September 1, 2025. Prior to joining Helen of Troy, he served as Corporate Vice President & General Manager of Nike North America. Before his tenure at Nike, he was President & CEO of Converse, Inc. for four years. Mr. Uzzell also held the position of President of the Venturing & Emerging Brands Group at The Coca-Cola Company, where he was responsible for developing high-growth emerging brands, including Honest Tea, Body Armor, Health-Ade Kombucha, and Fairlife Milk, and managing multiple acquisitions. His career additionally includes roles at Procter & Gamble and Nabisco. He serves on the SC Johnson Company Board of Directors, the Florida A&M University Board, and the University of Chicago Booth School Advisory Board.
Brian Grass, Chief Financial Officer
Brian Grass returned to his role as Chief Financial Officer of Helen of Troy Limited, effective September 1, 2025, after serving as interim CEO. He initially joined the company in 2006 and previously served as Chief Financial Officer from 2014 until his retirement in 2021. Mr. Grass rejoined Helen of Troy in March 2023 as Senior Vice President, Assistant Chief Financial Officer, and then became interim Chief Financial Officer in April 2023. Before his appointment as CFO in 2014, he was the company's Assistant Chief Financial Officer. His earlier career included seven years in public accounting at KPMG LLP and six years in various financial leadership positions at Tenet Healthcare Corporation.
Jay Caron, Chief Supply Chain Officer
Jay Caron serves as the Chief Supply Chain Officer of Helen of Troy.
Lisa Kidd, SVP, Chief People Officer
Lisa Kidd serves as the Senior Vice President, Chief People Officer of Helen of Troy.
Tessa Judge, SVP, General Counsel
Tessa Judge serves as the Senior Vice President, General Counsel of Helen of Troy.
AI Analysis | Feedback
Helen of Troy Limited (HELE) faces several key risks to its business operations and financial performance.
The most significant risks include:
1. **Weak Consumer Demand and Intense Competition:** Helen of Troy is experiencing declining revenue and sales due to a challenging consumer spending environment, inflationary pressures impacting discretionary purchases, and intense competition across its Home & Outdoor, Health & Wellness, and Beauty segments. This environment has led to shrinking revenue and net margins for the company. Retailers are also reducing inventory levels, further impacting Helen of Troy's sales.
2. **High Leverage and Financial Health Concerns:** The company is confronting issues related to high leverage, declining profitability, and weak financial indicators. Its debt-to-equity ratio has risen, and profitability metrics, such as Return on Equity (ROE) and net profit margin, have shown a downward trend. Some analyses suggest signs of financial distress and caution about potential solvency issues.
3. **Supply Chain Disruptions, Tariffs, and Operational Execution Challenges:** Helen of Troy is exposed to risks from supply chain disruptions and significant tariff uncertainty, particularly due to its historical reliance on third-party manufacturing in Asia, including China. While the company is implementing strategies like supplier diversification to mitigate tariff impacts, this transition takes time. Additionally, operational missteps, such as disruptions during automation technology integration at a new distribution center, have negatively impacted revenue and fulfillment capabilities.
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- The proliferation of agile, digitally native Direct-to-Consumer (DTC) brands across categories such as home goods, outdoor gear, and beauty products. These brands often leverage social media and direct engagement to build strong customer loyalty and capture market share, potentially bypassing traditional retail channels where Helen Of Troy's brands are primarily distributed.
- The rapid advancement and market penetration of "smart" and Internet of Things (IoT)-enabled devices, particularly in the Health & Wellness segment. Competitors, often from tech-focused companies, are introducing connected thermometers, blood pressure monitors, air purifiers, and humidifiers that offer enhanced data tracking, app integration, and seamless inclusion into smart home ecosystems, potentially rendering traditional, non-connected products less competitive.
AI Analysis | Feedback
Helen of Troy Limited operates in diverse consumer product markets. The addressable market sizes for its main products and services are as follows:
Home & Outdoor Segment
- Baby Products (including feeding and nursery accessories):
- The global baby products market was estimated at approximately USD 355.94 billion in 2025, with projections to reach USD 579.52 billion by 2033.
- The U.S. baby products market is projected to reach USD 92.9 billion in 2025 and is expected to grow to USD 156.0 billion by 2034.
- The global baby and toddler feeding products and accessories market was estimated at USD 62.48 billion in 2024, with a projection to reach USD 101.3 billion by 2035.
- North America accounts for approximately 40% of the global market share for baby and toddler feeding products.
- Insulated Water Bottles, Drinkware, and Food Containers (Hydro Flask):
- The global insulated water bottles market size is projected to be USD 4.25 billion in 2025, expected to reach USD 6.38 billion by 2033.
- The United States insulated water bottles market size is estimated at USD 1.24 billion in 2025.
- The global insulated bottle market is projected to grow from USD 3.78 billion in 2024 to USD 5.72 billion by 2032.
- The global stainless insulated bottle market was valued at USD 4.38 billion in 2023 and is estimated to reach USD 9.99 billion by 2035.
- Outdoor Gear, Travel Packs, and Luggage (Osprey):
- The global outdoor gear market is estimated at USD 59.75 billion in 2025 and is expected to rise to USD 86.35 billion by 2034.
- The global outdoor gear and equipment market size was valued at USD 51.61 billion in 2024 and is projected to grow to USD 78.26 billion by 2034.
- The global travel accessories market was valued at USD 2.33 billion in 2025 and is anticipated to grow to USD 4.3 billion by 2034.
- The U.S. camping and hiking gear market size was estimated at USD 8.61 billion in 2024 and is expected to grow to USD 11.45 billion by 2030.
- The global hiking gear & equipment market size was estimated at USD 5.97 billion in 2024 and is projected to reach USD 9.56 billion by 2030.
- Other Home & Outdoor Products (e.g., food preparation tools, storage containers, household cleaning tools, shower organization, bathroom accessories, coffee makers): Null
Health & Wellness Segment
- Air Purifiers, Heaters, Fans, and Humidifiers (Honeywell, Braun, Vicks):
- The global heating appliances market size was valued at USD 57.35 billion in 2025 and is projected to grow to USD 78.49 billion by 2034.
- The North America heating appliances market was USD 19.95 billion in 2025.
- The global space heater market was estimated at USD 8.2 billion in 2025 and is expected to grow to USD 16.1 billion by 2035.
- Home Medical Devices (thermometers, blood pressure monitors, pulse oximeters, nasal aspirators): Null
- Water Filtration Systems (PUR): Null
Beauty Segment
- Grooming Brushes, Tools, and Decorative Hair Accessories:
- The global hair accessories market size was valued at USD 21.01 billion in 2025 and is projected to grow to USD 39.80 billion by 2034.
- The U.S. hair accessories market generated revenue of USD 4.56 billion in 2024 and is expected to reach USD 8.90 billion by 2033.
- Shampoos, Liquid Hair Styling, Treatment and Conditioning Products (Drybar, Hot Tools, Revlon, Bed Head):
- The global shampoo market size was valued at USD 38.23 billion in 2025 and is projected to grow to USD 63.79 billion by 2034.
- The global hairstyling products market size was valued at USD 27.4 billion in 2023 and is expected to grow to USD 44.7 billion by 2032.
- The global shampoo and hair care product market (combined) is projected to reach USD 98.7 billion by the end of 2025 and USD 137.17 billion by 2033.
- The U.S. hair care market size was valued at USD 23.21 billion in 2025 and is projected to reach USD 32.31 billion by 2034.
- Hair Appliances: Null
AI Analysis | Feedback
Here are the expected drivers of future revenue growth for Helen of Troy (HELE) over the next 2-3 years:
- Strategic Shift Towards Revenue Improvement with Enhanced Investment in Innovation, Brand Building, and Talent: Under the guidance of its new CEO, Helen of Troy is pivoting its strategy from primarily cost reduction to focusing on revenue growth. This involves increased investment in innovation, brand-building initiatives, and attracting and retaining talent to drive top-line expansion across its product portfolio.
- Operational Enhancements and Distribution Network Optimization through Pegasus Initiatives: The company's ongoing Pegasus initiatives are designed to fuel growth investments and provide significant operational improvements. A key part of this includes the full integration of a new state-of-the-art distribution facility by fiscal year 2025, which is anticipated to enhance efficiency, improve market penetration, and contribute to revenue and margin expansion.
- Targeted Brand Activation and Product Pipeline Expansion via the "Elevate for Growth" Strategic Plan: Helen of Troy's "Elevate for Growth" strategic plan for fiscal year 2025 emphasizes brand activation, pipeline improvement, and distribution expansion. This strategy aims to stimulate organic growth by strengthening existing brands like OXO and Osprey, developing new products, and extending market reach for its diverse range of consumer products.
- Strategic Acquisitions: The company continues to explore potential acquisition opportunities, adhering to a disciplined approach that focuses on strategic fits. Successful acquisitions of complementary brands or businesses could significantly accelerate Helen of Troy's revenue growth by expanding its market presence and product offerings.
AI Analysis | Feedback
Share Repurchases
- In August 2021, Helen of Troy's Board of Directors authorized a new $500 million share repurchase program, which became effective on August 25, 2021, for a three-year period. This authorization replaced an existing program that had approximately $79.5 million remaining.
- A subsequent $500 million share repurchase authorization was approved by the Board, effective August 20, 2024, for three years, replacing an existing authorization with about $245.3 million still available.
Outbound Investments
- Helen of Troy acquired Olive & June, an innovative nail care company, for $240 million. This acquisition contributed to increased debt and interest expense, and its sales contributions were noted in fiscal year 2026.
Capital Expenditures
- In fiscal year 2021, Helen of Troy finalized a land purchase in Gallaway, Tennessee, to construct a new distribution center, indicating a significant infrastructure investment.
- The company incurred higher capital expenditure spending in fiscal year 2026, primarily to support supplier transitions out of China.
- Helen of Troy's capital expenditures were approximately $38.92 million in the last 12 months (prior to March 2026), and the company is focusing on capital expenditures that support supplier diversification or dual sourcing initiatives.
Peer Outperformance in Household Products
HELE has trailed 83% of its 18 Household Products peers over 5Y. Among the peers that beat it are CENT, REYN and KMB. Household Products ranks 7th of 12 industries in Consumer Staples by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Household Products constituents that HELE has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
74%
of 19 industry peers · 28.7% return
3Y
6%
of 18 industry peers · -76.1% return
5Y
17%
of 18 industry peers · -88.0% return
Household Products peers with revenue growth within 4pp of HELE's that beat it on at least 2 of 3 windows, and by at least 20pp over 5Y. Growth is matched by construction, so the gap is largely a re-rating gap. The multiple column is the context for it.
| Ticker | Name | Rev Growth 3Y Avg | P/E | 1Y | 3Y | 5Y | 5Y Gap |
|---|---|---|---|---|---|---|---|
| HELE | Helen Of Troy | -3.1% | -6.2x | 28.7% | -76.1% | -88.0% | — |
| CENT | Central Garden & Pet | -1.9% | 15.0x | 37.2% | 17.0% | 3.3% | +91pp |
| REYN | Reynolds Consumer Products | -0.7% | 13.5x | -2.1% | -2.3% | -6.2% | +82pp |
| KMB | Kimberly-Clark | -6.0% | 16.6x | -14.2% | -7.8% | -10.5% | +77pp |
| CLX | Clorox | -3.1% | 17.3x | -27.0% | -21.7% | -38.7% | +49pp |
Price returns, excluding dividends. P/E shown for context only and not used for matching.
Median price return by industry across the Consumer Staples sector, ranked by 5Y. Household Products is HELE's own industry. Use this to see which corners of the sector have carried the returns.
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Consumer Staples Merchandise Retail | 12 | 10.3% | 42.6% | 59.3% | NGVC 210% · WMT 155% · VLGEA 136% |
| Food Retail | 6 | -7.0% | 49.4% | 34.3% | CASY 256% · SFM 188% · KR 72% |
| Tobacco | 6 | -32.9% | 9.4% | 20.1% | PM 165% · MO 123% · TPB 24% |
| Food Distributors | 9 | -0.1% | 33.2% | 7.5% | CHEF 239% · USFD 158% · ANDE 118% |
| Soft Drinks & Non-alcoholic Beverages | 12 | -8.7% | -11.2% | -1.2% | COKE 414% · CCHGY 106% · MNST 98% |
| Brewers | 3 | -15.4% | -28.6% | -4.1% | BUD 53% · TAP -4% · SAM -67% |
| Household Products ← | 19 | 10.3% | -2.3% | -12.6% | ACU 106% · IPAR 63% · CL 31% |
| Agricultural Products & Services | 11 | -17.4% | -1.5% | -18.5% | ADM 45% · BG 39% · ALCO 21% |
| Personal Care Products | 4 | 4.0% | 3.9% | -21.0% | ELF 274% · PG 21% · COTY -63% |
| Packaged Foods & Meats | 48 | -29.8% | -33.5% | -41.7% | MAMA 492% · LWAY 309% · SENEA 239% |
| Distillers & Vintners | 5 | -42.2% | -54.2% | -78.3% | STZ -38% · BF-B -56% · MGPI -78% |
| Drug Retail | 3 | -23.9% | -42.4% | -94.5% | HITI -55% · PETS -95% · SCNX -95% |
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 93.19 |
| Mkt Cap | 13.4 |
| Rev LTM | 4,657 |
| Op Inc LTM | 674 |
| FCF LTM | 730 |
| FCF 3Y Avg | 631 |
| CFO LTM | 825 |
| CFO 3Y Avg | 741 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 1.7% |
| Rev Chg 3Y Avg | 0.8% |
| Rev Chg Q | 1.8% |
| QoQ Delta Rev Chg LTM | 0.4% |
| Op Inc Chg LTM | -2.9% |
| Op Inc Chg 3Y Avg | 2.1% |
| Op Mgn LTM | 16.2% |
| Op Mgn 3Y Avg | 16.8% |
| QoQ Delta Op Mgn LTM | 0.0% |
| CFO/Rev LTM | 18.6% |
| CFO/Rev 3Y Avg | 15.4% |
| FCF/Rev LTM | 13.7% |
| FCF/Rev 3Y Avg | 12.0% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 13.4 |
| P/S | 2.2 |
| P/Op Inc | 13.5 |
| P/EBIT | 17.7 |
| P/E | 19.1 |
| P/CFO | 12.0 |
| Total Yield | 6.1% |
| Dividend Yield | 1.9% |
| FCF Yield 3Y Avg | 5.1% |
| D/E | 0.2 |
| Net D/E | 0.1 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 1.3% |
| 3M Rtn | -4.1% |
| 6M Rtn | 7.3% |
| 12M Rtn | 21.3% |
| 3Y Rtn | 9.0% |
| 1M Excs Rtn | -1.4% |
| 3M Excs Rtn | -9.1% |
| 6M Excs Rtn | -7.3% |
| 12M Excs Rtn | -1.7% |
| 3Y Excs Rtn | -81.7% |
Comparison Analyses
Segment Financials
Revenue by Segment| $ Mil | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Beauty & Wellness | 953 | 1,001 | 1,089 | 1,157 | 1,358 |
| Home & Outdoor | 833 | 906 | 916 | 916 | 866 |
| Total | 1,786 | 1,908 | 2,005 | 2,073 | 2,223 |
| $ Mil | 2026 | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| Home & Outdoor | -270 | 120 | 143 | 134 | 135 |
| Beauty & Wellness | -512 | 23 | 118 | 78 | 138 |
| Total | -782 | 143 | 261 | 212 | 273 |
| $ Mil | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|
| Home & Outdoor | 723 | 699 | 664 | 643 | |
| Health & Wellness | 652 | 686 | 674 | 679 | |
| Beauty | 528 | 264 | 283 | 285 | 312 |
| Nutritional Supplements | 206 | 219 | |||
| Healthcare and Home Environment | 723 | ||||
| Housewares | 614 | ||||
| Total | 1,904 | 1,649 | 1,621 | 1,813 | 1,870 |
Price Behavior
Price Behavior
| Market Price | $26.51 | |
| Market Cap ($ Bil) | 0.6 | |
| First Trading Date | 03/26/1990 | |
| Distance from 52W High | -12.3% | |
| 50 Days | 200 Days | |
| DMA Price | $28.18 | $23.31 |
| DMA Trend | up | indeterminate |
| Distance from DMA | -5.9% | 13.7% |
| 3M | 1YR | |
| Volatility | 45.5% | 54.7% |
| Downside Capture | 63.78 | 68.98 |
| Upside Capture | 56.69 | 83.31 |
| Correlation (SPY) | 12.5% | 20.5% |
HELE Betas & Captures as of 9/30/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.95 | 1.14 | 1.01 | 0.80 | 0.95 | 1.11 |
| Up Beta | 3.21 | -0.06 | -0.44 | 0.09 | 0.30 | 1.04 |
| Down Beta | 3.33 | 2.69 | 1.71 | 2.14 | 1.55 | 1.35 |
| Up Capture | 29% | 127% | 117% | 143% | 92% | 28% |
| Bmk +ve Days | 6 | 16 | 27 | 66 | 132 | 424 |
| Stock +ve Days | 11 | 22 | 31 | 69 | 124 | 359 |
| Down Capture | 93% | 155% | 158% | -10% | 103% | 108% |
| Bmk -ve Days | 16 | 26 | 37 | 60 | 120 | 328 |
| Stock -ve Days | 11 | 20 | 33 | 56 | 126 | 390 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HELE | |
|---|---|---|---|---|
| HELE | -4.0% | 60.2% | 0.17 | - |
| Sector ETF (XLP) | 9.5% | 14.6% | 0.39 | 18.1% |
| Equity (SPY) | 16.7% | 13.0% | 0.91 | 19.7% |
| Gold (GLD) | 3.3% | 29.5% | 0.11 | 3.5% |
| Commodities (DBC) | 45.0% | 20.9% | 1.67 | -13.2% |
| Real Estate (VNQ) | 4.8% | 13.8% | 0.09 | 27.3% |
| Bitcoin (BTCUSD) | -33.2% | 44.2% | -0.79 | 9.8% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HELE | |
|---|---|---|---|---|
| HELE | -33.5% | 52.7% | -0.58 | - |
| Sector ETF (XLP) | 6.5% | 13.7% | 0.25 | 29.0% |
| Equity (SPY) | 13.9% | 17.1% | 0.62 | 34.7% |
| Gold (GLD) | 18.5% | 18.9% | 0.79 | 0.9% |
| Commodities (DBC) | 10.0% | 19.5% | 0.39 | 3.1% |
| Real Estate (VNQ) | 1.3% | 18.8% | -0.04 | 38.5% |
| Bitcoin (BTCUSD) | 11.4% | 52.0% | 0.39 | 15.8% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with HELE | |
|---|---|---|---|---|
| HELE | -10.1% | 44.6% | -0.08 | - |
| Sector ETF (XLP) | 7.5% | 14.9% | 0.37 | 35.3% |
| Equity (SPY) | 15.5% | 17.9% | 0.73 | 40.9% |
| Gold (GLD) | 11.8% | 16.4% | 0.59 | 3.6% |
| Commodities (DBC) | 8.2% | 18.1% | 0.37 | 9.7% |
| Real Estate (VNQ) | 4.5% | 20.7% | 0.18 | 40.9% |
| Bitcoin (BTCUSD) | 63.5% | 66.2% | 1.03 | 11.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 10/12/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 10/8/2026 | 3.9% | ||
| 7/8/2026 | -10.2% | -2.9% | 5.4% |
| 4/23/2026 | 20.5% | 20.5% | 25.4% |
| 1/8/2026 | -5.7% | -5.1% | -8.1% |
| 10/9/2025 | -25.0% | -28.5% | -30.4% |
| 7/10/2025 | -22.7% | -27.8% | -29.1% |
| 4/24/2025 | -12.0% | -18.3% | -17.8% |
| 1/8/2025 | 5.1% | 11.8% | -2.8% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 8 | 7 | 7 |
| # Negative | 16 | 16 | 16 |
| Median Positive | 3.6% | 4.0% | 5.6% |
| Median Negative | -5.4% | -4.4% | -8.1% |
| Max Positive | 20.5% | 20.5% | 25.4% |
| Max Negative | -27.7% | -31.1% | -37.8% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 10/8/2026 | 3.9% | ||
| 7/8/2026 | -10.2% | -2.9% | 5.4% |
| 4/23/2026 | 20.5% | 20.5% | 25.4% |
| 1/8/2026 | -5.7% | -5.1% | -8.1% |
| 10/9/2025 | -25.0% | -28.5% | -30.4% |
| 7/10/2025 | -22.7% | -27.8% | -29.1% |
| 4/24/2025 | -12.0% | -18.3% | -17.8% |
| 1/8/2025 | 5.1% | 11.8% | -2.8% |
| 10/9/2024 | 17.9% | 10.3% | 1.6% |
| 7/9/2024 | -27.7% | -31.1% | -37.8% |
| 4/24/2024 | -9.5% | -7.5% | 5.6% |
| 1/8/2024 | 3.4% | -3.1% | -6.3% |
| 10/4/2023 | -7.4% | -1.7% | -15.0% |
| 7/12/2023 | -0.3% | -0.1% | 0.5% |
| 5/1/2023 | -5.1% | -2.5% | -2.4% |
| 1/10/2023 | -4.5% | -0.5% | -5.3% |
| 10/6/2022 | -4.2% | -5.9% | -15.2% |
| 7/12/2022 | -0.9% | -7.8% | -5.3% |
| 4/27/2022 | -0.0% | -3.7% | -17.0% |
| 1/11/2022 | 1.4% | 0.2% | -8.1% |
| 10/13/2021 | 0.2% | 3.7% | 7.2% |
| 5/3/2021 | 0.4% | 4.0% | -3.9% |
| 1/11/2021 | -1.4% | 3.1% | 7.6% |
| 10/13/2020 | -0.6% | -1.6% | -4.2% |
| SUMMARY STATS | |||
| # Positive | 8 | 7 | 7 |
| # Negative | 16 | 16 | 16 |
| Median Positive | 3.6% | 4.0% | 5.6% |
| Median Negative | -5.4% | -4.4% | -8.1% |
| Max Positive | 20.5% | 20.5% | 25.4% |
| Max Negative | -27.7% | -31.1% | -37.8% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 08/31/2026 | 10/08/2026 | 10-Q |
| 05/31/2026 | 07/08/2026 | 10-Q |
| 02/28/2026 | 04/23/2026 | 10-K |
| 11/30/2025 | 01/08/2026 | 10-Q |
| 08/31/2025 | 10/09/2025 | 10-Q |
| 05/31/2025 | 07/10/2025 | 10-Q |
| 02/28/2025 | 04/24/2025 | 10-K |
| 11/30/2024 | 01/08/2025 | 10-Q |
| 08/31/2024 | 10/09/2024 | 10-Q |
| 05/31/2024 | 07/09/2024 | 10-Q |
| 02/29/2024 | 04/24/2024 | 10-K |
| 11/30/2023 | 01/08/2024 | 10-Q |
| 08/31/2023 | 10/04/2023 | 10-Q |
| 05/31/2023 | 07/10/2023 | 10-Q |
| 02/28/2023 | 04/27/2023 | 10-K |
| 11/30/2022 | 01/06/2023 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 08/31/2026 | 10/08/2026 | 10-Q |
| 05/31/2026 | 07/08/2026 | 10-Q |
| 02/28/2026 | 04/23/2026 | 10-K |
| 11/30/2025 | 01/08/2026 | 10-Q |
| 08/31/2025 | 10/09/2025 | 10-Q |
| 05/31/2025 | 07/10/2025 | 10-Q |
| 02/28/2025 | 04/24/2025 | 10-K |
| 11/30/2024 | 01/08/2025 | 10-Q |
| 08/31/2024 | 10/09/2024 | 10-Q |
| 05/31/2024 | 07/09/2024 | 10-Q |
| 02/29/2024 | 04/24/2024 | 10-K |
| 11/30/2023 | 01/08/2024 | 10-Q |
| 08/31/2023 | 10/04/2023 | 10-Q |
| 05/31/2023 | 07/10/2023 | 10-Q |
| 02/28/2023 | 04/27/2023 | 10-K |
| 11/30/2022 | 01/06/2023 | 10-Q |
| 08/31/2022 | 10/06/2022 | 10-Q |
| 05/31/2022 | 07/08/2022 | 10-Q |
| 02/28/2022 | 04/28/2022 | 10-K |
| 11/30/2021 | 01/07/2022 | 10-Q |
| 08/31/2021 | 10/08/2021 | 10-Q |
| 05/31/2021 | 07/09/2021 | 10-Q |
| 02/28/2021 | 04/29/2021 | 10-K |
| 11/30/2020 | 01/08/2021 | 10-Q |
| 08/31/2020 | 10/09/2020 | 10-Q |
| 05/31/2020 | 07/10/2020 | 10-Q |
| 02/29/2020 | 04/29/2020 | 10-K |
| 11/30/2019 | 01/09/2020 | 10-Q |
Recent Forward Guidance
Updated 10/9/2026Latest: Q2 2027 Earnings Reported 10/8/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2027 Operating Cash Flow (GAAP) | Reported | 163.00 Mil | 171.00 Mil | 179.00 Mil | 37.3% | Raised | Guidance: 124.50 Mil for 2027 | |
| 2027 Consolidated Net Sales | Reported | 1.77 Bil | 1.79 Bil | 1.82 Bil | 0.0% | Affirmed | Guidance: 1.79 Bil for 2027 | |
| 2027 Consolidated Net Sales Growth | Reported | -1.0% | 0.5% | 2.0% | ||||
| 2027 Home & Outdoor Net Sales | Reported | 851.00 Mil | 863.50 Mil | 876.00 Mil | -0.9% | Lowered | Guidance: 871.50 Mil for 2027 | |
| 2027 Home & Outdoor Net Sales Growth | Reported | 2.2% | 3.7% | 5.2% | ||||
| 2027 Beauty & Wellness Net Sales | Reported | 917.00 Mil | 931.50 Mil | 946.00 Mil | 0.9% | Raised | Guidance: 923.50 Mil for 2027 | |
| 2027 Beauty & Wellness Net Sales Growth | Reported | -3.8% | -2.3% | -0.8% | ||||
| 2027 Adjusted EBITDA | Reported | 202.60 Mil | 206.30 Mil | 210.00 Mil | 6.6% | Raised | Guidance: 193.50 Mil for 2027 | |
| 2027 Adjusted EBITDA Growth | Reported | 9.1% | 11.05% | 13.0% | ||||
| 2027 Interest Expense | Reported | 43.10 Mil | 44.10 Mil | 45.10 Mil | ||||
| 2027 GAAP Effective Tax Rate | Reported | 28.9% | 30.55% | 32.2% | ||||
| 2027 Adjusted Effective Tax Rate | Reported | 24.0% | 25.5% | 27.0% | ||||
| 2027 GAAP Net Income | Reported | 87.91 Mil | 95.61 Mil | 103.31 Mil | 3.4% | Raised | Guidance: 92.50 Mil for 2027 | |
| 2027 Diluted EPS (GAAP) | Reported | 3.63 | 3.95 | 4.26 | 1.8% | Raised | Guidance: 3.88 for 2027 | |
| 2027 Adjusted Diluted EPS (Non-GAAP) | Reported | 3.6 | 3.88 | 4.15 | 10.7% | Raised | Guidance: 3.5 for 2027 | |
| 2027 Adjusted Diluted EPS Growth | Reported | 1.4% | 9.15% | 16.9% | ||||
| 2027 Weighted Average Diluted Shares Outstanding | Reported | 24.20 Mil | ||||||
| 2027 Capital Expenditures | Reported | 39.00 Mil | 41.00 Mil | 43.00 Mil | 28.1% | Raised | Guidance: 32.00 Mil for 2027 | |
| 2027 Free Cash Flow (Non-GAAP) | Reported | 120.00 Mil | 130.00 Mil | 140.00 Mil | 40.5% | Raised | Guidance: 92.50 Mil for 2027 | |
Prior: Q1 2027 Earnings Reported 7/8/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2027 Operating Cash Flow (GAAP) | Reported | 119.00 Mil | 124.50 Mil | 130.00 Mil | ||||
| 2027 Consolidated Net Sales | Reported | 1.76 Bil | 1.79 Bil | 1.83 Bil | 0.5% | Raised | Guidance: 1.79 Bil for 2027 | |
| 2027 Home & Outdoor Net Sales | Reported | 859.00 Mil | 871.50 Mil | 884.00 Mil | 0.4% | Raised | Guidance: 868.00 Mil for 2027 | |
| 2027 Beauty & Wellness Net Sales | Reported | 900.00 Mil | 923.50 Mil | 947.00 Mil | 0.5% | Raised | Guidance: 918.50 Mil for 2027 | |
| 2027 Adjusted EBITDA (Non-GAAP) | Reported | 190.00 Mil | 193.50 Mil | 197.00 Mil | 0 | Affirmed | Guidance: 193.50 Mil for 2027 | |
| 2027 Net Income (GAAP) | Reported | 85.00 Mil | 92.50 Mil | 100.00 Mil | 2.8% | Raised | Guidance: 90.00 Mil for 2027 | |
| 2027 Diluted EPS (GAAP) | Reported | 3.57 | 3.88 | 4.18 | 0 | Affirmed | Guidance: 3.88 for 2027 | |
| 2027 Adjusted Diluted EPS (Non-GAAP) | Reported | 3.25 | 3.5 | 3.75 | 0 | Affirmed | Guidance: 3.5 for 2027 | |
| 2027 Capital Expenditures | Reported | 30.00 Mil | 32.00 Mil | 34.00 Mil | 6.7% | Raised | Guidance: 30.00 Mil for 2027 | |
| 2027 Free Cash Flow | Reported | 85.00 Mil | 92.50 Mil | 100.00 Mil | 0 | Affirmed | Guidance: 92.50 Mil for 2027 | |
Q4 2026 Earnings Reported 4/23/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2027 Revenue | Reported | 1.75 Bil | 1.79 Bil | 1.82 Bil | 1.2% | Higher New | Guidance: 1.77 Bil for 2026 | |
| 2027 Home & Outdoor Net Sales | Reported | 854.00 Mil | 868.00 Mil | 882.00 Mil | 6.4% | Higher New | Guidance: 815.50 Mil for 2026 | |
| 2027 Beauty & Wellness Net Sales | Reported | 897.00 Mil | 918.50 Mil | 940.00 Mil | -3.3% | Lower New | Guidance: 950.00 Mil for 2026 | |
| 2027 Adjusted EBITDA | Reported | 190.00 Mil | 193.50 Mil | 197.00 Mil | ||||
| 2027 Net Income | Reported | 83.00 Mil | 90.00 Mil | 97.00 Mil | ||||
| 2027 EPS | Reported | 3.57 | 3.88 | 4.18 | ||||
| 2027 Adjusted Diluted EPS | Reported | 3.25 | 3.5 | 3.75 | 0.0% | Same New | Guidance: 3.5 for 2026 | |
| 2027 Capital Expenditures | Reported | 28.00 Mil | 30.00 Mil | 32.00 Mil | ||||
| 2027 Free Cash Flow | Reported | 85.00 Mil | 92.50 Mil | 100.00 Mil | ||||
Q3 2026 Earnings Reported 1/8/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 GAAP Diluted Loss Per Share | Reported | -36.07 | -35.82 | -35.57 | ||||
| 2026 Revenue | Reported | 1.76 Bil | 1.77 Bil | 1.77 Bil | 0.3% | Raised | Guidance: 1.76 Bil for 2026 | |
| 2026 Home & Outdoor Net Sales | Reported | 812.00 Mil | 815.50 Mil | 819.00 Mil | ||||
| 2026 Beauty & Wellness Net Sales | Reported | 946.00 Mil | 950.00 Mil | 954.00 Mil | ||||
| 2026 Interest Expense | Reported | 58.00 Mil | 58.50 Mil | 59.00 Mil | ||||
| 2026 Adjusted Diluted EPS | Reported | 3.25 | 3.5 | 3.75 | -12.5% | Lowered | Guidance: 4 for 2026 | |
Investor Activity (13F)
Updated Oct 12, 202613F holdings as of Mar 31, 2026 (Q1 2026)
Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.
| Active Manager |
|---|
Helen Of Troy — Investor Video Playlist
Investor / Analyst
Helen of Troy Q2 Earnings Beat Collapses Stock: What Went Wrong?
Investor / Analyst
Helen of Troy Limited (NASDAQ: HELE) Q2 2026 Earnings Call | 10/09/2025
Investor / Analyst
Overlooked Stock: HELE
Investor / Analyst
Helen of Troy stock plunges on Q1 miss, weak outlook
Leadership
@thealliwebb Stay-At-Home Mom - Built A $255M Empire: The Messy Truth
Industry Resources
| Consumer Staples Resources |
| FoodNavigator |
| Consumer Goods Technology (CGT) |
| Beverage Digest |
| Household Products Resources |
| Happi (Household and Personal Products Industry) |
| Nonwovens Industry |
| Consumer Reports - Household Products |
External Quote Links
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| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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Core Cache Last Updated: 10/11/2026