Tearsheet

Helen Of Troy (HELE)

Market Price (12/4/2025): $20.58 | Market Cap: $472.5 Mil
Sector: Consumer Discretionary | Industry: Household Appliances

Helen Of Troy (HELE)

Market Price (12/4/2025): $20.58
Market Cap: $472.5 Mil
Sector: Consumer Discretionary
Industry: Household Appliances

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow

0	Valuation becoming less expensive P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -50%	Weak multi-year price returns 2Y Excs Rtn is -131%, 3Y Excs Rtn is -151%	Debt is significant Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 157%
1	Attractive yield FCF Yield is 8.7%	Meaningful short interest Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13%	Weak revenue growth Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -5.7%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -6.6%, Rev Chg QQuarterly Revenue Change % is -8.9%
2	Megatrend and thematic drivers Megatrends include E-commerce & DTC Adoption, and Sustainable Consumption. Themes include Direct-to-Consumer Brands, and Eco-friendly Products.		Yield minus risk free rate is negative ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -118%

0	Valuation becoming less expensive P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -50%
1	Attractive yield FCF Yield is 8.7%
2	Megatrend and thematic drivers Megatrends include E-commerce & DTC Adoption, and Sustainable Consumption. Themes include Direct-to-Consumer Brands, and Eco-friendly Products.
3	Weak multi-year price returns 2Y Excs Rtn is -131%, 3Y Excs Rtn is -151%
4	Meaningful short interest Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13%
5	Debt is significant Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 157%
6	Weak revenue growth Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -5.7%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -6.6%, Rev Chg QQuarterly Revenue Change % is -8.9%
7	Yield minus risk free rate is negative ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -118%

Valuation, Metrics & Events

	12/4/25	2024	2023	2022
Share Price CYE	$20.58	$59.83	$120.81	$110.91
Market Cap CYE ($ Mil)	472.5	1,367.3	2,868.4	2,660.8
Total Debt ($ Mil)	932.7	956.8	702.9	977.1
Total Cash ($ Mil)	22.4	18.9	18.5	29.1
Enterprise Value ($ Mil)	1,382.8	2,324.1	3,571.3	3,637.9
Valuation Ratios
P/S TTM	0.3	0.7	1.4	1.3
P/EBIT TTM	-0.9	9.6	11.0	12.5
P/E TTM	-0.9	11.1	17.1	18.5
Sector Ratios
P/S TTM (Sector)	0.8	0.8	0.9	0.8
P/EBIT TTM (Sector)	7.6	8.0	7.8	6.3
P/E TTM (Sector)	10.4	11.1	10.7	8.4

	12/4/25	2024
Share Price CYE	$20.58	$59.83
Market Cap CYE ($ Mil)	472.5	1,367.3
Total Debt ($ Mil)	932.7	956.8
Total Cash ($ Mil)	22.4	18.9
Enterprise Value ($ Mil)	1,382.8	2,324.1
Valuation Ratios
P/S TTM	0.3	0.7
P/EBIT TTM	-0.9	9.6
P/E TTM	-0.9	11.1
Sector Ratios
P/S TTM (Sector)	0.8	0.8
P/EBIT TTM (Sector)	7.6	8.0
P/E TTM (Sector)	10.4	11.1

	HELE	S&P 500
REVENUE GROWTH	VERY POOR
Rev LTM ($ Bil)	1.8
Rev Chg Q	-8.9%	7.1%
Rev Chg LTM	-5.7%	6.1%
Rev Chg 3Y Avg	-6.6%	5.5%
PROFITABILITY	VERY POOR
Op Inc LTM ($ Bil)	0.2
CFO LTM ($ Bil)	0.1
Net Inc LTM ($ Bil)	-0.7
Op Mgn LTM	8.9%	18.8%
CFO/Rev LTM	5.0%	20.5%
Net Inc Mgn	-36.2%	13.1%
VALUATION	VERY LOW
P/S	0.3	3.2
P/CFO	6.3	15.8
P/FCF	11.5	20.5
P/E	-0.9	23.5
STABILITY	VERY POOR
Debt/Equity	1.61	0.20
Cash/Assets	0.01	0.07

AI Generated Analysis | Feedback

Metric	Value	Date	Source
Net Sales Revenue - Beauty & Wellness	1001.3M	2282025	Link
Net Sales Revenue - Home & Outdoor	906.3M	2282025	Link
Organic Business Net Sales Decline - Beauty & Wellness	-18.4%	8312025	Link
Contribution from Olive & June acquisition to Beauty & Wellness segment performance	14.4%	8312025	Link
Projected Annualized Pre-tax Operating Profit Improvements from Project Pegasus	75M - 85M	10092025	Link
Total Greenhouse Gas (GHG) Emissions (Scope 1 and 2, location-based)	197573.0 metric tons CO2e	2282025	Link
Waste Diverted and Recycled Percentage	25%	2282025	Link

Upcoming
1/14/2026	Earnings Release	Rev: - EPS: -

HELE Stock

Return (1M):

Why The Stock Moved

Qualitative Assessment

AI Generated Analysis | Feedback

Helen Of Troy (HELE) experienced a significant stock movement of approximately -16.2% during the period from August 31, 2025, to December 4, 2025, primarily due to the following key factors: 1. Poor Q2 Fiscal 2026 Earnings and Outlook. Helen of Troy reported its second-quarter fiscal 2026 results on October 9, 2025, revealing an 8.9% year-over-year decline in net sales and a sharp 51.2% decrease in adjusted diluted earnings per share. The company also issued a cautious outlook for the full fiscal year 2026, projecting further consolidated net sales declines.

2. Significant Impact of Tariffs and Trade Disruptions. Tariff-related issues were identified as a central challenge, explicitly accounting for a notable portion of the revenue decline in Q2 FY26. Management estimated a gross unmitigated tariff impact of $55-65 million for fiscal 2026, contributing to business and macroeconomic uncertainty.

3.

Stock Movement Drivers

Fundamental Drivers

The -20.6% change in HELE stock from 9/3/2025 to 12/3/2025 was primarily driven by a -18.7% change in the company's P/S Multiple.

	9032025	12032025	Change
Stock Price ($)	25.92	20.58	-20.60%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	1862.47	1820.03	-2.28%
P/S Multiple	0.32	0.26	-18.69%
Shares Outstanding (Mil)	22.94	22.96	-0.07%
Cumulative Contribution			-20.60%

LTM = Last Twelve Months as of date shown

Market Drivers

9/3/2025 to 12/3/2025

	Return	Correlation
HELE	-20.6%
Market (SPY)	6.2%	15.1%
Sector (XLY)	3.5%	19.1%

Fundamental Drivers

The -26.3% change in HELE stock from 6/4/2025 to 12/3/2025 was primarily driven by a -22.4% change in the company's P/S Multiple.

	6042025	12032025	Change
Stock Price ($)	27.91	20.58	-26.26%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	1907.66	1820.03	-4.59%
P/S Multiple	0.33	0.26	-22.36%
Shares Outstanding (Mil)	22.86	22.96	-0.45%
Cumulative Contribution			-26.26%

LTM = Last Twelve Months as of date shown

Market Drivers

6/4/2025 to 12/3/2025

	Return	Correlation
HELE	-26.3%
Market (SPY)	15.1%	22.0%
Sector (XLY)	11.5%	24.2%

Fundamental Drivers

The -71.9% change in HELE stock from 12/3/2024 to 12/3/2025 was primarily driven by a -70.0% change in the company's P/S Multiple.

	12032024	12032025	Change
Stock Price ($)	73.23	20.58	-71.90%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	1929.88	1820.03	-5.69%
P/S Multiple	0.87	0.26	-70.01%
Shares Outstanding (Mil)	22.81	22.96	-0.64%
Cumulative Contribution			-71.90%

LTM = Last Twelve Months as of date shown

Market Drivers

12/3/2024 to 12/3/2025

	Return	Correlation
HELE	-71.9%
Market (SPY)	14.3%	35.5%
Sector (XLY)	7.4%	37.6%

Fundamental Drivers

The -80.1% change in HELE stock from 12/4/2022 to 12/3/2025 was primarily driven by a -76.5% change in the company's P/S Multiple.

	12042022	12032025	Change
Stock Price ($)	103.22	20.58	-80.06%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	2236.38	1820.03	-18.62%
P/S Multiple	1.11	0.26	-76.53%
Shares Outstanding (Mil)	23.97	22.96	4.21%
Cumulative Contribution			-80.10%

LTM = Last Twelve Months as of date shown

Market Drivers

12/4/2023 to 12/3/2025

	Return	Correlation
HELE	-81.4%
Market (SPY)	53.2%	30.7%
Sector (XLY)	42.3%	33.3%

Return vs. Risk

Price Returns Compared

	2020	2021	2022	2023	2024	2025	Total [1]
Returns
HELE Return	24%	10%	-55%	9%	-50%	-68%	-89%
Peers Return	12%	17%	-21%	53%	-17%	14%	49%
S&P 500 Return	16%	27%	-19%	24%	23%	16%	112%
Monthly Win Rates [3]
HELE Win Rate	58%	58%	25%	50%	42%	40%
Peers Win Rate	48%	43%	37%	45%	30%	48%
S&P 500 Win Rate	58%	75%	42%	67%	75%	70%
Max Drawdowns [4]
HELE Max Drawdown	-40%	-7%	-66%	-26%	-60%	-71%
Peers Max Drawdown	-46%	-4%	-29%	-15%	-26%	-26%
S&P 500 Max Drawdown	-31%	-1%	-25%	-1%	-2%	-15%

[1] Cumulative total returns since the beginning of 2020
[2] Peers: MHO, PLUS, SONO, LEG, ALH. See HELE Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)

How Low Can It Go

Unique Key	Event	HELE	S&P 500
2022 Inflation Shock	2022 Inflation Shock
2022 Inflation Shock% Loss	% Loss	-68.9%	-25.4%
2022 Inflation Shock% Gain to Breakeven	% Gain to Breakeven	221.4%	34.1%
2022 Inflation ShockTime to Breakeven	Time to Breakeven	Not Fully Recovered days	464 days
2020 Covid Pandemic	2020 Covid Pandemic
2020 Covid Pandemic% Loss	% Loss	-45.1%	-33.9%
2020 Covid Pandemic% Gain to Breakeven	% Gain to Breakeven	82.0%	51.3%
2020 Covid PandemicTime to Breakeven	Time to Breakeven	113 days	148 days
2018 Correction	2018 Correction
2018 Correction% Loss	% Loss	-24.6%	-19.8%
2018 Correction% Gain to Breakeven	% Gain to Breakeven	32.6%	24.7%
2018 CorrectionTime to Breakeven	Time to Breakeven	125 days	120 days
2008 Global Financial Crisis	2008 Global Financial Crisis
2008 Global Financial Crisis% Loss	% Loss	-70.3%	-56.8%
2008 Global Financial Crisis% Gain to Breakeven	% Gain to Breakeven	236.9%	131.3%
2008 Global Financial CrisisTime to Breakeven	Time to Breakeven	646 days	1480 days

Compare to MHO, PLUS, SONO, LEG, ALH

In The Past

Helen Of Troy's stock fell -68.9% during the 2022 Inflation Shock from a high on 1/27/2021. A -68.9% loss requires a 221.4% gain to breakeven.

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About Helen Of Troy (HELE)

Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning products, shower organization, and bathroom accessories; feeding and drinking products, child seating products, cleaning tools, and nursery accessories; insulated water bottles, hydration packs, drinkware, mugs, food containers, lunch containers, insulated totes, soft coolers, and accessories; and technical and outdoor sports packs, travel packs, luggage, daypacks, and everyday packs. The Health & Wellness segment provides thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, and humidifiers; faucet mount water-filtration systems and pitcher-based water filtration systems; and air purifiers, heaters, fans, and humidifiers. The Beauty segment offers grooming brushes, tools, and decorative hair accessories; and shampoos, liquid hair styling, and treatment and conditioning products, as well as hair appliances. The company sells its products through mass merchandisers, drugstore chains, warehouse clubs, home improvement stores, grocery and specialty stores, beauty supply and e-commerce retailers, wholesalers, and various types of distributors, as well as directly to consumers under the OXO, Good Grips, Hydro Flask, Soft Works, OXO tot, OXO Brew, OXO Strive, OXO Outdoor, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

AI Generated Analysis | Feedback

Here are 1-2 brief analogies for Helen Of Troy (HELE):

Helen Of Troy is like a **Newell Brands** (owner of Rubbermaid, Sharpie, and Coleman) but focused on kitchen tools (OXO), health tech (Vicks and Braun thermometers), and beauty appliances (Hot Tools).
Think of them as a smaller **Procter & Gamble**, but specializing in a portfolio of well-known consumer brands for kitchenware, health & home products, and personal care appliances.

AI Generated Analysis | Feedback

Beauty and Hair Care Appliances: Includes hair dryers, curling irons, straighteners, and other styling tools for personal grooming.
Health and Home Products: Encompasses air purifiers, humidifiers, heaters, fans, thermometers, and water filtration systems for home comfort and wellness.
Housewares and Hydration Products: Features kitchen tools, gadgets, food storage containers, and insulated hydration bottles and tumblers.

AI Generated Analysis | Feedback

Helen of Troy (symbol: HELE) primarily sells its consumer products to other companies, specifically major retailers and e-commerce platforms, who then distribute and sell to individual consumers.

Based on recent financial disclosures, its major customers include:

Walmart Inc. (Symbol: WMT)
Amazon.com, Inc. (Symbol: AMZN)

AI Generated Analysis | Feedback

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G. Scott Uzzell, Chief Executive Officer

G. Scott Uzzell assumed the role of Chief Executive Officer at Helen of Troy effective September 1, 2025. Prior to this, he served as Corporate Vice President & General Manager of Nike North America. Uzzell was also President & CEO of Converse, Inc. for four years, where he led a turnaround focusing on new product innovation and marketplace excellence. Before his time at Nike, he was President of the Venturing & Emerging Brands Group at The Coca-Cola Company, where he spearheaded the development of high-growth brands like Honest Tea, Body Armor, Health-Ade Kombucha, and Fairlife Milk, and successfully managed multiple M&A transactions to enhance shareholder value. His career began in sales and marketing at Procter & Gamble, Coca-Cola, and Nabisco.

Brian L. Grass, Chief Financial Officer

Brian L. Grass currently serves as the Chief Financial Officer of Helen of Troy, returning to this role after serving as interim CEO. He has a long history with the company, having previously held the CFO position from 2014 to 2022 and serving as Assistant CFO from 2006 to 2014. Mr. Grass rejoined Helen of Troy in March 2023 as Senior Vice President, Assistant Chief Financial Officer, and then as interim CFO and interim CEO before reassuming the permanent CFO role. Before joining Helen of Troy, he spent seven years in public accounting at KPMG LLP and six years in various financial leadership roles at Tenet Healthcare Corporation.

Tessa Judge, Chief Legal Officer

Tessa Judge is the Chief Legal Officer and General Counsel at Helen of Troy. She joined the company in March 2015 as Assistant General Counsel and was promoted to General Counsel in January 2018, before being appointed Chief Legal Officer in March 2022. Prior to her tenure at Helen of Troy, Ms. Judge worked as an Attorney at Akin Gump Strauss Hauer & Feld LLP. She holds a Doctor of Law (J.D.) from The University of Texas at Austin.

Jay Caron, Chief of Global Operations

Jay Caron serves as the Chief of Global Operations and Chief Supply Chain Officer at Helen of Troy, having started with the company in January 2017. His extensive experience in supply chain and operations leadership includes prior roles as Director at Shoreview Management Advisors, Vice President of Purchasing and IT at Thule Group, and Executive Vice President of Operations at Dorel Juvenile Group. Mr. Caron also held positions at Gillette, Newell, and Sony. He holds a Bachelor of Science in Industrial Management from Purdue University.

Larry Witt, President, Home & Outdoor

Larry Witt is the President of Helen of Troy's Home & Outdoor segment. He has been with the company for 17 years and part of OXO, a Helen of Troy brand, for 29 years. Mr. Witt joined OXO in 1994 and played a significant role in guiding and driving the brand's growth to become a leading brand in the home industry and the largest single brand in Helen of Troy’s portfolio. He was also instrumental in the acquisitions of Hydro Flask and Osprey, overseeing their integration. Before joining OXO, Mr. Witt had a career at Dayton Hudson Corporation and Federated Department Stores in merchandising roles.

AI Generated Analysis | Feedback

The significant market share gains and brand relevance resurgence of competitors, notably Stanley, in the insulated hydration product category. This intensely saturated market, coupled with shifting consumer preferences driven by competitors' viral marketing success (e.g., via TikTok), is directly impacting the sales and market positioning of Helen Of Troy's Hydro Flask brand, a key growth driver for the company.

AI Generated Analysis | Feedback

Helen of Troy Limited (HELE) operates across several key product categories, each with its own addressable market. The market sizes for their main products and services are identified below:

Beauty & Wellness Segment

Hair Care Appliances: The global hair care appliances market was valued at USD 6.28 billion in 2024 and is projected to reach USD 11.05 billion by 2033. Another estimate places the global hair care appliances market at USD 19.5 billion in 2024, projected to expand to USD 27.8 billion by 2030.
Skincare and Personal Care Products (including liquid, solid, and powder-based personal care and grooming products): The global beauty and personal care products market was valued at USD 557.24 billion in 2023 and is projected to reach USD 937.13 billion by 2030. The global skincare market alone was valued at USD 115.65 billion in 2024 and is projected to reach USD 194.05 billion by 2032.

Home & Outdoor Segment

Kitchenware and Houseware (including food preparation tools, gadgets, storage containers, cleaning, organization, and baby/toddler care products under brands like OXO): The global kitchenware and houseware market was USD 31.47 billion in 2024 and is projected to reach USD 42.63 billion by 2033.
Small Electric Kitchen Appliances (also part of OXO offerings): The global small kitchen appliances market size was estimated at USD 29.09 billion in 2024 and is projected to reach USD 40.90 billion by 2030.
Outdoor Gear (including backpacks and travel gear under brands like Osprey, and insulated beverageware like Hydro Flask): The global outdoor gear market size was estimated at USD 55.62 billion in 2024. Another source indicates the global outdoor gear market size reached USD 57.62 billion in 2024 and is projected to touch USD 98.18 billion by 2033. Specifically for backpacks, the global backpack market size was valued at USD 18.66 billion in 2024 and is projected to grow to USD 37.45 billion by 2032.

Health & Home Segment

Water Filtration Systems (PUR): The global water purifier market size was valued at USD 35.01 billion in 2024 and is projected to grow to USD 62.88 billion by 2032. The global water filters market size was valued at USD 15.88 billion in 2024 and is projected to reach USD 26.42 billion by 2032.
Healthcare Devices and Home Comfort Products (including thermometers, humidifiers, blood pressure monitors, fans, air purifiers, and heaters under brands like Vicks, Braun, and Honeywell): The global home healthcare market, which includes various devices for in-home care, was valued at USD 362.79 billion in 2023 and is anticipated to grow to USD 811.78 billion by 2032. Another estimate for the global home healthcare market size was USD 416.4 billion in 2024 and is projected to reach USD 747.70 billion by 2030.

AI Generated Analysis | Feedback

Helen of Troy (NASDAQ: HELE) is expected to drive future revenue growth over the next two to three years through several key strategic initiatives:

Strategic Initiatives and Operational Efficiencies: Helen of Troy's "Elevate for Growth" strategy, supported by "Project Pegasus," aims to create operational efficiencies and expand gross margins. Project Pegasus is anticipated to achieve substantial profit improvements by reducing the cost of goods sold and lowering selling, general, and administrative (SG&A) expenses. These savings are then reinvested into brand and product development to fuel further growth.
Brand Activation, Product Innovation, and Distribution Expansion: Under its "Elevate for Growth" strategic plan, the company is focused on brand activation, improving its product pipeline, and expanding distribution. This involves enhancing the core product portfolio through commercial innovation and investing in product development and brand building to drive long-term growth.
Strategic Acquisitions: Helen of Troy continues to pursue strategic acquisitions that align with its "Better Together M&A strategy." A recent example is the acquisition of Olive & June, a high-growth nail care brand, which is expected to broaden the company's customer reach and leverage its capabilities for category expansion.
International Market Expansion: The company has demonstrated a focus on growing its international sales. Recent results indicate growth in categories such as hair appliances and thermometry in international markets, and Helen of Troy has improved market share in several key international regions through incremental distribution gains, innovation, and increased marketing investment.

AI Generated Analysis | Feedback

Share Repurchases

On September 5, 2024, Helen of Troy's Board of Directors authorized a new $500 million share repurchase program, effective August 20, 2024, for a period of three years.
This new authorization superseded a prior repurchase program that had approximately $245.3 million remaining at the time.
A previous $500 million share repurchase authorization was announced on September 9, 2021, effective August 25, 2021, for three years, replacing an existing authorization with approximately $79.5 million remaining.

Outbound Investments

Helen of Troy acquired Olive & June, with the transaction closing on December 16, 2024.
This acquisition is anticipated to contribute $0.05 to $0.07 in adjusted EPS accretion for the partial fourth quarter of fiscal year 2025.
Olive & June is expected to provide an incremental net sales contribution of $36 million to $39 million for the third quarter of fiscal year 2026.

Capital Expenditures

Helen of Troy expected capital and tangible asset expenditures for fiscal year 2025 to be between $30 million and $35 million.
These capital expenditures for fiscal year 2025 included approximately $8 million for remaining equipment technology associated with the new Tennessee distribution facility.
Initial capital expenditures related to the first phase of Enterprise Technology initiatives were also part of the fiscal 2025 plan.

Better Bets than Helen Of Troy (HELE)

	HELE	Better Performance than HELE
Metric	Value	INDUSTRY: Household Appliances
Rev Chg LTM	-5.7%	SN (18.9%), FLXS (6.0%), HLMN (4.5%), SCS (3.9%), LOVE (-0.5%)
Rev Chg 3Y Avg	-6.6%	LOVE (5.5%), SCS (1.8%), HLMN (1.3%), HBB (-1.7%), FLXS (-2.8%)
Op Mgn LTM	8.9%	SN (12.8%)
CFO/Rev LTM	5.0%	SN (8.8%), FLXS (8.6%), KEQU (8.1%), HLMN (7.6%), EML (6.6%)
FCF/Rev LTM	2.8%	FLXS (7.7%), KEQU (7.1%), SN (6.4%), EML (5.1%), LCUT (3.1%)
Total Yield	-113.9%	HBB (16.5%), SCS (7.7%), SN (3.9%), WHR (3.7%), HLMN (2.1%)
P/S	0.3	SNBR (0.1), IRBT (0.2), COOK (0.3), WHR (0.3), HOFT (0.3)
P/Op Inc	3.6

	HELE	Better Performance than HELE
Metric	Value	SECTOR: Consumer Discretionary
Rev Chg LTM	-5.7%	AMZN (10.9%), HD (8.5%), TJX (4.1%), MCD (1.2%), TSLA (-1.6%)
Rev Chg 3Y Avg	-6.6%	AMZN (11.3%), TSLA (9.3%), TJX (5.3%), MCD (4.2%), HD (2.2%)
Op Mgn LTM	8.9%	MCD (46.1%), BKNG (34.5%), HD (13.1%), AMZN (11.4%), TJX (11.2%)
CFO/Rev LTM	5.0%	MCD (39.9%), AMZN (18.1%), TSLA (16.5%), HD (10.8%), TJX (10.2%)
FCF/Rev LTM	2.8%	BKNG (31.9%), MCD (28.1%), HD (8.6%), TSLA (7.1%), TJX (7.0%)
Total Yield	-113.9%	HD (6.5%), MCD (6.2%), TJX (4.9%), AMZN (3.0%), TSLA (0.4%)
P/S	0.3	M (0.1), LAD (0.2), F (0.3), AN (0.3), GM (0.3)
P/Op Inc	3.6	KSS (1.8), CZR (2.7), SBH (2.8), GT (3.4), GIII (3.5)

	HELE	Better Performance than HELE
Metric	Value	ALL OTHER SECTORS
Rev Chg LTM	-5.7%	NVDA (71.6%), AVGO (28.0%), MSFT (15.6%), GOOGL (13.4%), AAPL (6.0%)
Rev Chg 3Y Avg	-6.6%	NVDA (92.0%), AVGO (24.0%), MSFT (13.2%), GOOGL (11.0%), AAPL (1.8%)
Op Mgn LTM	8.9%	NVDA (58.1%), MSFT (46.3%), AVGO (39.0%), GOOGL (32.2%), AAPL (31.9%)
CFO/Rev LTM	5.0%	MSFT (50.0%), NVDA (46.6%), AVGO (42.4%), GOOGL (39.3%), AAPL (26.6%)
FCF/Rev LTM	2.8%	NVDA (43.6%), AVGO (41.6%), MSFT (26.6%), AAPL (23.5%), GOOGL (19.1%)
Total Yield	-113.9%	GOOGL (4.6%), MSFT (3.4%), AAPL (3.0%), NVDA (2.3%), AVGO (1.5%)
P/S	0.3	CAH (0.2), COR (0.2), CVS (0.2), MCK (0.2), CI (0.3)
P/Op Inc	3.6	BIPC (2.2), CHTR (2.8), APA (2.9), JEF (3.0), AAL (3.3)

		Best Bets In Consumer Discretionary Sector
	HELE
What You Pay
P/E	-0.9
P/EBIT	-0.9
What You Get
Rev Chg Q	-8.9%
Rev Chg LTM	-5.7%
Rev Chg 3Y Avg	-6.6%
FCF/Rev 3Y Avg	10.1%

[1] Choosing top 10 best bets from each sector quarterly is an alpha producing strategy vs sector benchmark
[2] Historical annualized return of 14%, alpha of 2.9%, and sharpe of 0.61

Latest Trefis Analyses

	Title	Topic	Date
0	DASHBOARDS
1	Can Helen Of Troy Stock Hold Up When Markets Turn?	Return
2	Day 5 of Loss Streak for Helen Of Troy Stock with -36% Return (vs. -66% YTD) [7/15/2025]
3	HELE Dip Buy Analysis
4	Helen Of Troy Total Shareholder Return (TSR): -56.0% in 2025 and -35.6% 3-yr compounded annual returns (below peer average)
5	Helen Of Troy (HELE) Operating Cash Flow Comparison	Financials
6	Helen Of Troy (HELE) Net Income Comparison	Financials
7	Helen Of Troy (HELE) Operating Income Comparison	Financials
8	Helen Of Troy (HELE) Revenue Comparison	Financials
9	Helen Of Troy vs. ePlus: With Return Forecast Of 10%, ePlus Is A Better Bet	Peer Comparison
10	Helen Of Troy vs. S&P500 Correlation	Correlation
11	ARTICLES
12	HELE Stock Down -36% after 5-Day Loss Streak		July 16th, 2025
13	Stocks Trading At 52-Week Low		July 11th, 2025
14	Market Movers \| Winners: MP, KLG, UUUU \| Losers: RARE, HELE, SEZL		July 11th, 2025
15	Helen Of Troy Stock Has Lost 27% Since Late 2019- Here’s Why		August 4th, 2022
16	Why Has Helen Of Troy Stock Struggled To Perform Despite Stellar Sales Growth?		March 4th, 2022

	Title
0	DASHBOARDS
1	Can Helen Of Troy Stock Hold Up When Markets Turn?
2	Day 5 of Loss Streak for Helen Of Troy Stock with -36% Return (vs. -66% YTD) [7/15/2025]
3	HELE Dip Buy Analysis
4	Helen Of Troy Total Shareholder Return (TSR): -56.0% in 2025 and -35.6% 3-yr compounded annual returns (below peer average)
5	Helen Of Troy (HELE) Operating Cash Flow Comparison
6	Helen Of Troy (HELE) Net Income Comparison
7	Helen Of Troy (HELE) Operating Income Comparison
8	Helen Of Troy (HELE) Revenue Comparison
9	Helen Of Troy vs. ePlus: With Return Forecast Of 10%, ePlus Is A Better Bet
10	Helen Of Troy vs. S&P500 Correlation
11	ARTICLES
12	HELE Stock Down -36% after 5-Day Loss Streak
13	Stocks Trading At 52-Week Low
14	Market Movers \| Winners: MP, KLG, UUUU \| Losers: RARE, HELE, SEZL
15	Helen Of Troy Stock Has Lost 27% Since Late 2019- Here’s Why
16	Why Has Helen Of Troy Stock Struggled To Perform Despite Stellar Sales Growth?

Trade Ideas

Select past ideas related to HELE. For more, see Trefis Trade Ideas.

Unique Key	Date	Ticker	Company	Category	Trade Strategy	6M Fwd Rtn	12M Fwd Rtn	12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE	11302025	BBWI	Bath & Body Works	Dip Buy	DB \| Insider Buys \| Low D/EDip Buy with Strong Insider Buying Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap	6.8%	6.8%	0.0%
HRB_11262025_Dip_Buyer_FCFYield	11262025	HRB	H&R Block	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	0.5%	0.5%	0.0%
LRN_11262025_Dip_Buyer_FCFYield	11262025	LRN	Stride	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	-2.6%	-2.6%	-2.6%
ABNB_11212025_Dip_Buyer_FCFYield	11212025	ABNB	Airbnb	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	3.7%	3.7%	0.0%
MTN_11212025_Dip_Buyer_FCFYield	11212025	MTN	Vail Resorts	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	1.3%	1.3%	-1.6%

Unique Key	Date	Ticker	Company	Category	Trade Strategy	6M Fwd Rtn	12M Fwd Rtn	12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE	11302025	BBWI	Bath & Body Works	Dip Buy	DB \| Insider Buys \| Low D/EDip Buy with Strong Insider Buying Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap	6.8%	6.8%	0.0%
HRB_11262025_Dip_Buyer_FCFYield	11262025	HRB	H&R Block	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	0.5%	0.5%	0.0%
LRN_11262025_Dip_Buyer_FCFYield	11262025	LRN	Stride	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	-2.6%	-2.6%	-2.6%
ABNB_11212025_Dip_Buyer_FCFYield	11212025	ABNB	Airbnb	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	3.7%	3.7%	0.0%
MTN_11212025_Dip_Buyer_FCFYield	11212025	MTN	Vail Resorts	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	1.3%	1.3%	-1.6%

Recent Active Movers

1 Day Top Gainers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
MPLT	MapLight Therapeutics	0.7	31.3%
AEVA	Aeva Technologies	0.8	25.7%	188.2%
DC	Dakota Gold	0.6	19.7%	150.9%
SERV	Serve Robotics	0.7	18.2%	-12.6%
ACDC	ProFrac	0.7	17.6%	-45.0%
HY	Hyster Yale	0.6	15.6%	-29.9%
AEO	American Eagle Outfitters	4.1	15.1%	49.7%
BEAM	Beam Therapeutics	2.7	14.4%	7.8%
GOSS	Gossamer Bio	0.8	14.4%	278.1%
FTRE	Fortrea	1.3	14.4%	-21.8%

1 Day Top Losers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
PSTG	Pure Storage	22.6	-27.3%	12.1%
GTLB	GitLab	6.3	-12.8%	-32.9%
CTEV	Claritev	0.7	-11.3%
FBYD	Falcons Beyond Global	0.7	-11.2%	131.2%
ACHC	Acadia Healthcare	1.3	-10.9%	-63.0%
ULS	UL Solutions	16.0	-10.7%	60.4%
HPK	HighPeak Energy	0.7	-10.6%	-59.8%
OS	OneStream	3.5	-10.4%	-35.0%
ARE	Alexandria Real Estate Equities	8.2	-10.1%	-47.9%
THO	Thor Industries	5.3	-9.5%	6.6%

1 Week Top Gainers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
HPP	Hudson Pacific Properties	6.3	641.5%	-34.3%
TLRY	Tilray Brands	7.5	618.1%	-46.9%
TMC	TMC The Metals	2.8	42.2%	589.3%
VERA	Vera Therapeutics	2.6	40.2%	-2.4%
ARWR	Arrowhead Pharmaceuticals	9.0	39.1%	246.1%
TE	T1 Energy	0.7	37.4%
MPLT	MapLight Therapeutics	0.7	32.1%
AEVA	Aeva Technologies	0.8	31.1%	188.2%
AMKR	Amkor Technology	10.9	30.2%	73.4%
DC	Dakota Gold	0.6	30.2%	150.9%

1 Week Top Losers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
JANX	Janux Therapeutics	1.1	-50.7%	-68.0%
VTYX	Ventyx Biosciences	0.6	-25.0%	258.0%
CTEV	Claritev	0.7	-23.5%
AMBA	Ambarella	3.0	-22.9%	-3.6%
FULC	Fulcrum Therapeutics	0.6	-21.5%	92.8%
PD	PagerDuty	1.1	-20.5%	-33.9%
NTNX	Nutanix	12.7	-19.3%	-22.4%
CNK	Cinemark	2.6	-18.0%	-25.2%
PSTG	Pure Storage	22.6	-17.2%	12.1%
ZS	Zscaler	38.1	-15.9%	35.1%

1 Month Top Gainers

Ticker	Company	Mkt Cap (B)	1M Rtn	YTD Rtn
OLMA	Olema Pharmaceuticals	2.3	223.6%	367.4%
COGT	Cogent Biosciences	5.4	152.6%	402.1%
CDTX	Cidara Therapeutics	5.9	115.1%	722.1%
IRWD	Ironwood Pharmaceuticals	0.6	100.5%	-15.8%
TERN	Terns Pharmaceuticals	2.5	95.9%	396.2%
FRGE	Forge Global	0.6	90.3%	217.8%
SGML	Sigma Lithium	1.1	87.3%	-10.6%
INSP	Inspire Medical Systems	4.0	82.8%	-27.3%
NPCE	NeuroPace	0.6	77.2%	48.9%
ALMS	Alumis	0.6	71.9%	-0.3%

1 Month Top Losers

Ticker	Company	Mkt Cap (B)	1M Rtn	YTD Rtn
UP	Wheels Up Experience	0.4	-52.7%	-62.4%
CCOI	Cogent Communications	0.9	-51.9%	-72.9%
SMR	NuScale Power	3.0	-50.7%	12.3%
FRMI	Fermi	10.3	-47.5%
AMSC	American Superconductor	1.4	-47.2%	30.1%
TLRY	Tilray Brands	7.5	-46.1%	-46.9%
BTDR	Bitdeer Technologies	2.4	-44.8%	-41.8%
EXOD	Exodus Movement	0.4	-43.1%	-53.3%
STUB	Stubhub	3.5	-39.8%
METC	Ramaco Resources	1.0	-39.4%	66.9%

Recent Active Movers

1 Day Top Gainers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
MPLT	MapLight Therapeutics	0.7	31.3%
AEVA	Aeva Technologies	0.8	25.7%	188.2%
DC	Dakota Gold	0.6	19.7%	150.9%
SERV	Serve Robotics	0.7	18.2%	-12.6%
ACDC	ProFrac	0.7	17.6%	-45.0%
HY	Hyster Yale	0.6	15.6%	-29.9%
AEO	American Eagle Outfitters	4.1	15.1%	49.7%
BEAM	Beam Therapeutics	2.7	14.4%	7.8%
GOSS	Gossamer Bio	0.8	14.4%	278.1%
FTRE	Fortrea	1.3	14.4%	-21.8%

1 Day Top Losers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
PSTG	Pure Storage	22.6	-27.3%	12.1%
GTLB	GitLab	6.3	-12.8%	-32.9%
CTEV	Claritev	0.7	-11.3%
FBYD	Falcons Beyond Global	0.7	-11.2%	131.2%
ACHC	Acadia Healthcare	1.3	-10.9%	-63.0%
ULS	UL Solutions	16.0	-10.7%	60.4%
HPK	HighPeak Energy	0.7	-10.6%	-59.8%
OS	OneStream	3.5	-10.4%	-35.0%
ARE	Alexandria Real Estate Equities	8.2	-10.1%	-47.9%
THO	Thor Industries	5.3	-9.5%	6.6%

1 Week Top Gainers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
HPP	Hudson Pacific Properties	6.3	641.5%	-34.3%
TLRY	Tilray Brands	7.5	618.1%	-46.9%
TMC	TMC The Metals	2.8	42.2%	589.3%
VERA	Vera Therapeutics	2.6	40.2%	-2.4%
ARWR	Arrowhead Pharmaceuticals	9.0	39.1%	246.1%
TE	T1 Energy	0.7	37.4%
MPLT	MapLight Therapeutics	0.7	32.1%
AEVA	Aeva Technologies	0.8	31.1%	188.2%
AMKR	Amkor Technology	10.9	30.2%	73.4%
DC	Dakota Gold	0.6	30.2%	150.9%

1 Week Top Losers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
JANX	Janux Therapeutics	1.1	-50.7%	-68.0%
VTYX	Ventyx Biosciences	0.6	-25.0%	258.0%
CTEV	Claritev	0.7	-23.5%
AMBA	Ambarella	3.0	-22.9%	-3.6%
FULC	Fulcrum Therapeutics	0.6	-21.5%	92.8%
PD	PagerDuty	1.1	-20.5%	-33.9%
NTNX	Nutanix	12.7	-19.3%	-22.4%
CNK	Cinemark	2.6	-18.0%	-25.2%
PSTG	Pure Storage	22.6	-17.2%	12.1%
ZS	Zscaler	38.1	-15.9%	35.1%

Peer Comparisons for Helen Of Troy

Peers to compare with:

Financials

	HELE	MHO	PLUS	SONO	LEG	ALH	Median
Name	Helen Of.	M/I Homes	ePlus	Sonos	Leggett .	Alliance.
Mkt Price	20.58	137.45	87.73	19.05	11.40	22.49	21.53
Mkt Cap	0.5	3.6	2.3	2.3	1.6	-	2.3
Rev LTM	1,820	4,476	2,255	1,411	4,173	-	2,255
Op Inc LTM	161	603	149	-70	243	-	161
FCF LTM	50	243	86	57	280	-	86
FCF 3Y Avg	199	350	166	57	333	-	199
CFO LTM	91	250	93	96	339	-	96
CFO 3Y Avg	250	359	174	107	422	-	250

Growth & Margins

	HELE	MHO	PLUS	SONO	LEG	ALH	Median
Name	Helen Of.	M/I Homes	ePlus	Sonos	Leggett .	Alliance.
Rev Chg LTM	-5.7%	4.8%	7.8%	-10.0%	-6.1%	-	-5.7%
Rev Chg 3Y Avg	-6.6%	4.2%	6.5%	-7.7%	-7.6%	-	-6.6%
Rev Chg Q	-8.9%	-1.0%	23.4%	-13.2%	-5.9%	-	-5.9%
QoQ Delta Rev Chg LTM	-2.3%	-0.2%	5.4%	-3.6%	-1.5%	-	-1.5%
Op Mgn LTM	8.9%	13.5%	6.6%	-5.0%	5.8%	-	6.6%
Op Mgn 3Y Avg	11.4%	14.6%	6.9%	-2.6%	6.1%	-	6.9%
QoQ Delta Op Mgn LTM	-1.0%	-0.8%	0.7%	-1.1%	0.1%	-	-0.8%
CFO/Rev LTM	5.0%	5.6%	4.1%	6.8%	8.1%	-	5.6%
CFO/Rev 3Y Avg	12.8%	8.3%	8.0%	7.1%	9.3%	-	8.3%
FCF/Rev LTM	2.8%	5.4%	3.8%	4.0%	6.7%	-	4.0%
FCF/Rev 3Y Avg	10.1%	8.1%	7.7%	3.9%	7.4%	-	7.7%

Valuation

	HELE	MHO	PLUS	SONO	LEG	ALH	Median
Name	Helen Of.	M/I Homes	ePlus	Sonos	Leggett .	Alliance.
Mkt Cap	0.5	3.6	2.3	2.3	1.6	-	2.3
P/S	0.3	0.9	0.8	0.9	0.3	-	0.8
P/EBIT	-0.9	6.4	12.1	-16.7	3.3	-	3.3
P/E	-0.9	8.1	15.4	-17.0	5.5	-	5.5
P/CFO	6.3	15.3	20.1	13.5	3.6	-	13.5
Total Yield	-113.9%	12.3%	6.5%	-5.9%	20.4%	-	6.5%
Dividend Yield	0.0%	0.0%	0.0%	0.0%	2.2%	-	0.0%
FCF Yield 3Y Avg	11.6%	12.7%	7.5%	3.8%	16.5%	-	11.6%
D/E	1.6	0.3	0.1	0.0	1.4	-	0.3
Net D/E	1.6	0.1	-0.2	-0.1	1.0	-	0.1

Returns

	HELE	MHO	PLUS	SONO	LEG	ALH	Median
Name	Helen Of.	M/I Homes	ePlus	Sonos	Leggett .	Alliance.
1M Rtn	7.4%	9.1%	20.7%	13.3%	26.8%	-16.2%	11.2%
3M Rtn	-20.6%	-7.3%	26.5%	35.4%	21.5%	-	21.5%
6M Rtn	-26.3%	26.5%	24.6%	87.5%	25.6%	-	25.6%
12M Rtn	-71.9%	-18.2%	8.8%	34.2%	-6.9%	-	-6.9%
3Y Rtn	-80.1%	201.4%	81.4%	5.0%	-63.2%	-	5.0%
1M Excs Rtn	7.4%	9.1%	20.8%	13.4%	26.8%	-16.2%	11.2%
3M Excs Rtn	-25.2%	-16.0%	17.3%	27.2%	11.7%	-	11.7%
6M Excs Rtn	-41.0%	11.8%	9.9%	72.8%	10.9%	-	10.9%
12M Excs Rtn	-85.5%	-30.3%	-4.4%	26.4%	-21.1%	-	-21.1%
3Y Excs Rtn	-150.8%	144.5%	2.7%	-62.6%	-135.8%	-	-62.6%

Comparison Analyses

	Title
0	Helen Of Troy vs. ePlus: With Return Forecast Of 10%, ePlus Is A Better Bet
1	Why AM With 17% Upside May Beat HELE?
2	Why LEG With 5.0% Upside May Beat HELE?
3	Helen of Troy vs. HNI: Industry Competitors, But Helen of Troy Is A Better Bet
4	Helen of Troy vs DexCom: Similar Revenue; Which Stock Is A Better Bet?
5	Helen of Troy vs The Trade Desk: Similar Income; Which Stock Is A Better Bet?
6	Helen of Troy vs Zynga: Similar Market Cap; Which Stock Is A Better Bet?
7	Helen of Troy vs MSCI: Similar Revenue; Which Stock Is A Better Bet?
8	Helen of Troy vs Etsy: Similar Revenue; Which Stock Is A Better Bet?
9	Helen of Troy vs Landstar System: Similar Market Cap; Which Stock Is A Better Bet?

Financials

Annual
Quarterly

$ Mil \| FY: 2/28	LTM	2025	2024	2023	2022	2021	2020
Period End	8/31/2025	2/28/2025	2/29/2024	2/28/2023	2/28/2022	2/28/2021	2/29/2020
Filing Date	10/9/2025	4/24/2025	4/24/2024	4/27/2023	4/28/2022	4/29/2021	4/29/2020
Key Financials
Total Revenue	1,820	1,908	2,005	2,073	2,223	2,099	1,707
EBITDA	-590	199	314	257	309	320	216
Operating Income	161	209	279	239	273	290	223
Net Income	-659	124	169	143	224	254	152
EPS	-28.70	5.38	7.06	5.98	9.27	10.16	6.06
Growth Rates
Total Revenue Growth	-5.7%	-4.9%	-3.3%	-6.8%	5.9%	22.9%	9.2%
EBITDA Growth	-300.2%	-36.7%	22.2%	-16.8%	-3.5%	48.0%	-5.9%
Operating Income Growth	-35.5%	-25.2%	16.8%	-12.4%	-6.0%	30.4%	9.7%
Net Income Growth	-564.5%	-26.6%	17.7%	-36.0%	-11.9%	66.7%	-9.6%
Margins
EBITDA Margin	-32.4%	10.4%	15.6%	12.4%	13.9%	15.2%	12.7%
Operating Income Margin	8.9%	11.0%	13.9%	11.5%	12.3%	13.8%	13.0%
Net Income Margin	-36.2%	6.5%	8.4%	6.9%	10.1%	12.1%	8.9%
Cash & Debt
Total Cash	22	19	19	29	33	45	24
Total Debt	933	957	703	977	857	382	380
Net Debt / (Cash)	910	938	684	948	824	337	356
Cash Flows
Net Cash from Operations	91	113	306	208	141	314	271
Free Cash from Operations	50	83	269	33	63	215	254
Returns to Shareholders
Dividends	0	-0	-0	-0	-0	-0	-0
Share Repurchases	2	103	55	18	188	203	10

$ Mil \| FY: 2/28	2026Q2	2026Q1	2025Q4	2025Q3	2025Q2	2025Q1	2024Q4	2024Q3	2024Q2	2024Q1	2023Q4	2023Q3
Period End	8/31/2025	5/31/2025	2/28/2025	11/30/2024	8/31/2024	5/31/2024	2/29/2024	11/30/2023	8/31/2023	5/31/2023	2/28/2023	11/30/2022
Filing Date	10/9/2025	7/10/2025	4/24/2025	1/8/2025	10/9/2024	7/9/2024	4/24/2024	1/8/2024	10/4/2023	7/10/2023	4/27/2023	1/6/2023
Key Financials Quarterly
Total Revenue	432	372	486	531	474	417	489	550	492	475	485	559
Ebitda	-303	-393	17	89	49	45	82	120	61	51	65	89
Operating Income	14	7	61	79	36	33	70	111	50	48	66	88
Net Income	-309	-451	51	50	17	6	43	76	27	23	36	52
EPS	-13.44	-19.65	2.22	2.17	0.75	0.26	1.79	3.20	1.14	0.94	1.51	2.16
Key Financials TTM
Total Revenue TTM	1,820	1,862	1,908	1,911	1,930	1,947	2,005	2,000	2,009	2,039	2,073	2,170
Ebitda TTM	-590	-239	199	264	295	307	314	297	266	264	257	252
Operating Income TTM	161	184	209	218	250	264	279	275	252	253	239	224
Net Income TTM	-659	-333	124	116	142	152	169	162	138	141	143	147
Growth Rates Quarterly
Total Revenue Growth	-8.9%	-10.8%	-0.7%	-3.4%	-3.5%	-12.2%	1.0%	-1.6%	-5.7%	-6.6%	-16.7%	-10.6%
EBITDA Growth	-719.9%	-978.4%	-79.7%	-25.9%	-19.8%	-13.2%	25.4%	34.4%	4.7%	15.7%	8.2%	-9.9%
Operating Income Growth	-62.4%	-77.5%	-12.3%	-29.0%	-27.9%	-32.1%	6.4%	26.4%	-2.4%	41.4%	30.7%	-2.7%
Net Income Growth	-1914.1%	-7365.0%	19.1%	-34.6%	-37.9%	-72.5%	18.1%	46.4%	-10.7%	-8.2%	-9.1%	-31.5%
Margins Quarterly
EBITDA Margin	-70.1%	-105.6%	3.4%	16.7%	10.3%	10.7%	16.7%	21.7%	12.4%	10.8%	13.4%	15.9%
Operating Income Margin	3.2%	2.0%	12.6%	14.8%	7.7%	7.8%	14.3%	20.2%	10.3%	10.1%	13.6%	15.7%
Net Income Margin	-71.5%	-121.3%	10.5%	9.3%	3.6%	1.5%	8.7%	13.8%	5.6%	4.8%	7.5%	9.3%
Cash & Debt
Total Cash	22	23	19	41	20	16	19	25	24	39	29	45
Total Debt	933	912	957	775	750	787	703	775	886	878	977	1,125
Net Debt / (Cash)	910	889	938	734	730	770	684	750	862	840	948	1,079
Cash Flows Quarterly
FCF from Operations	-10	58	35	8	45	25	74	75	37	121	159	125
Cash Flows TTM
FCF from Operations TTM	91	146	113	152	218	210	306	391	441	368	208	195
Returns to Shareholders Quarterly
Dividends	0	0	0	0	0	0	0	0	0	0	0	0
Share Repurchases	0	1	0	0	0	103	0	0	50	4	0	0
Return on Invested Capital (ROIC) Quarterly
ROIC	4.0%	2.3%	18.8%	22.4%	10.4%	3.9%	21.1%	32.6%	13.8%	13.9%	18.9%	20.1%
Return on Invested Capital (ROIC) TTM
ROIC TTM	11.8%	14.0%	16.0%	14.5%	17.2%	17.8%	21.7%	21.0%	17.7%	18.2%	15.7%	13.1%

Segment Financials

Revenue by Segment

$ Mil	2025	2024	2023	2022	2021
Beauty & Wellness	1,089	1,157	1,358
Home & Outdoor	916	916	866	727	641
Beauty				481	381
Health & Wellness				890	685
Total	2,005	2,073	2,223	2,099	1,707

Operating Income by Segment

$ Mil	2025	2024	2023	2022	2021
Home & Outdoor	143	134	135	122	123
Beauty & Wellness	118	78	138
Beauty				65	-13
Health & Wellness				94	68
Total	261	212	273	281	178

Price Behavior

Price Behavior

Market Price	$20.58
Market Cap ($ Bil)	0.5
First Trading Date	03/26/1990
Distance from 52W High	-72.0%
	50 Days	200 Days
DMA Price	$20.69	$29.83
DMA Trend	down	down
Distance from DMA	-0.5%	-31.0%
	3M	1YR
Volatility	69.4%	70.3%
Downside Capture	205.67	186.32
Upside Capture	41.20	36.53
Correlation (SPY)	15.2%	35.3%

HELE Betas & Captures as of 11/30/2025

	1M	2M	3M	6M	1Y	3Y
Beta	1.57	0.93	0.90	1.49	1.26	1.20
Up Beta	0.30	-0.49	0.25	1.47	1.14	1.20
Down Beta	-0.28	0.27	0.54	1.21	1.45	1.33
Up Capture	206%	42%	37%	76%	29%	35%
Bmk +ve Days	13	26	39	74	142	427
Stock +ve Days	10	22	31	64	114	360
Down Capture	215%	242%	200%	214%	142%	108%
Bmk -ve Days	7	16	24	52	107	323
Stock -ve Days	10	20	32	61	134	390

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively

1Y 5Y 10Y

Based On 1-Year Data

		Comparison of HELE With Other Asset Classes (Last 1Y)
	HELE	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-71.6%	9.3%	15.3%	58.9%	4.6%	-5.8%	-3.1%
Annualized Volatility	69.9%	24.8%	19.7%	19.4%	15.9%	17.8%	35.7%
Sharpe Ratio	-1.49	0.31	0.60	2.26	0.09	-0.48	0.04
Correlation With Other Assets		37.7%	35.6%	-2.1%	17.6%	37.0%	14.3%

ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
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Based On 5-Year Data

		Comparison of HELE With Other Asset Classes (Last 5Y)
	HELE	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-36.9%	9.5%	15.0%	17.9%	11.9%	4.9%	37.1%
Annualized Volatility	49.4%	23.8%	17.1%	15.5%	18.9%	19.0%	49.1%
Sharpe Ratio	-0.74	0.36	0.71	0.93	0.52	0.17	0.64
Correlation With Other Assets		35.9%	35.9%	2.5%	7.7%	39.0%	12.5%

Based On 10-Year Data

		Comparison of HELE With Other Asset Classes (Last 10Y)
	HELE	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-14.9%	12.6%	14.5%	14.2%	5.6%	5.4%	76.3%
Annualized Volatility	42.3%	22.0%	18.0%	14.8%	17.7%	20.9%	55.9%
Sharpe Ratio	-0.23	0.53	0.69	0.79	0.25	0.23	0.95
Correlation With Other Assets		43.3%	43.5%	3.4%	13.8%	42.2%	10.9%

Short Interest

Short Interest: As Of Date	11142025
Short Interest: Shares Quantity	2,880,832
Short Interest: % Change Since 10312025	-5.7%
Average Daily Volume	777,999
Days-to-Cover Short Interest	3.70
Basic Shares Quantity	22,959,000
Short % of Basic Shares	12.5%

Returns Analyses

	Title
0	Can Helen Of Troy Stock Hold Up When Markets Turn?
1	Helen Of Troy Stock Return Comparison
2	Helen Of Troy Total Shareholder Return (TSR): -45.2% in 2023 and -11.9% 3-yr returns (below peer average)
3	Helen of Troy (HELE) Stock Return: AI Predicts HELE Average and Excess Return After a Fall or Rise

SEC Filings

Expand for More

Report Date	Filing Date	Filing
8312025	10092025	10-Q 8/31/2025
5312025	7102025	10-Q 5/31/2025
2282025	4242025	10-K 2/28/2025
11302024	1082025	10-Q 11/30/2024
8312024	10092024	10-Q 8/31/2024
5312024	7092024	10-Q 5/31/2024
2292024	4242024	10-K 2/29/2024
11302023	1082024	10-Q 11/30/2023
8312023	10042023	10-Q 8/31/2023
5312023	7102023	10-Q 5/31/2023
2282023	4272023	10-K 2/28/2023
11302022	1062023	10-Q 11/30/2022
8312022	10062022	10-Q 8/31/2022
5312022	7082022	10-Q 5/31/2022
2282022	4282022	10-K 2/28/2022
11302021	1072022	10-Q 11/30/2021

Insider Activity

Expand for More

	Owner	Title	Filing Date	Action	Price	Shares	Transacted Value	Value of Held Shares	Form
0	JUDGE TESSA	Chief Legal Officer	7162025	Buy	22.87	435	9,948	567,450	Form
1	Grass Brian	Chief Executive Officer	7152025	Buy	21.47	10,000	214,700	2,918,460	Form
2	SCHEUERMAN TRACY	Chief Financial Officer	7152025	Buy	20.13	10,000	201,300	665,115	Form

External Quote Links

0	Y Finance	Barrons
1	TradingView	Morningstar
2	SeekingAlpha	ValueLine
3	Motley Fool	Robinhood
4	CNBC	Etrade
5	MarketWatch	Unusual Whales
6	YCharts	Perplexity Finance
7	FinViz

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Helen Of Troy (HELE)

Market Price (12/4/2025): $20.58 | Market Cap: $472.5 MilSector: Consumer Discretionary | Industry: Household Appliances

Helen Of Troy (HELE)

Market Price (12/4/2025): $20.58Market Cap: $472.5 MilSector: Consumer DiscretionaryIndustry: Household Appliances

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HELE Stock

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About Helen Of Troy (HELE)

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Market Price (12/4/2025): $20.58 | Market Cap: $472.5 Mil
Sector: Consumer Discretionary | Industry: Household Appliances

Market Price (12/4/2025): $20.58
Market Cap: $472.5 Mil
Sector: Consumer Discretionary
Industry: Household Appliances