WD-40 (WDFC)


Market Price (8/25/2026): $214.65 | Market Cap: $2.9 BilSector: Consumer Staples | Industry: Household Products

WD-40 (WDFC)


Market Price (8/25/2026): $214.65
Market Cap: $2.9 Bil
Sector: Consumer Staples
Industry: Household Products

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

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Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12%

Low stock price volatility
Vol 12M is 31%

Megatrend and thematic drivers
Megatrends include Advanced Materials. Themes include Specialty Chemicals for Performance.

Weak multi-year price returns
2Y Excs Rtn is -48%, 3Y Excs Rtn is -70%

Expensive valuation multiples
P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 34x

Key risks
WDFC key risks include [1] significant exposure to foreign currency fluctuations due to the majority of its revenue being generated internationally.

0 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12%
1 Low stock price volatility
Vol 12M is 31%
2 Megatrend and thematic drivers
Megatrends include Advanced Materials. Themes include Specialty Chemicals for Performance.
3 Weak multi-year price returns
2Y Excs Rtn is -48%, 3Y Excs Rtn is -70%
4 Expensive valuation multiples
P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 34x
5 Key risks
WDFC key risks include [1] significant exposure to foreign currency fluctuations due to the majority of its revenue being generated internationally.

WDFC in ETFs

Weight = WDFC's share of each fund

VTI0.00%
ITOT0.00%
IWM0.09%
IJR0.17%
VIG0.01%
VYM0.01%
VB0.04%
IJT0.20%
+15 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 8/20/2026

WD-40 (WDFC) stock has gained about 5% since 4/30/2026 because of the following key factors:

1. Exceptional Fiscal Q3 2026 Performance and Guidance Raise Fueled Initial Rally.

WD-40 (whose fiscal year ends August 31) reported its fiscal Q3 2026 results (for the period ending May 31, 2026) on July 9, 2026, significantly exceeding analyst expectations. The company announced diluted earnings per share (EPS) of $2.33, handily beating consensus estimates of $1.57 to $1.58. Additionally, quarterly net sales surged by 24.3% year-over-year to $195.12 million, surpassing the estimated $172.79 million. This strong performance, driven by double-digit growth across all three trade blocs, led to a substantial increase in the stock price, with WDFC trending up by over 10% on July 10, 2026, and reaching an intraday high of $277. Following these results, management also updated its full fiscal year 2026 guidance, projecting reported net sales between $675 million and $690 million, representing 10% to 12% growth, and non-GAAP diluted EPS between $6.05 and $6.35.

2. Positive Analyst Sentiment and Price Target Revisions Provided Upward Support.

In response to the strong fiscal Q3 2026 earnings beat, several brokerage firms reiterated or upgraded their ratings and increased price targets for WD-40. For instance, DA Davidson raised its price target on WDFC to $305 from $270 while maintaining a "Buy" rating. Overall, the company garnered a consensus "Buy" rating from six brokerages, with an average 12-month price target of $305 against a recent price of $234.93 (as of August 10, 2026). This positive analyst commentary and optimistic outlook contributed to investor confidence and the stock's upward momentum after the earnings release.

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Updated on 8/20/2026

WD-40 (WDFC) stock has gained about 5% since 4/30/2026 because of the following key factors:

1. Exceptional Fiscal Q3 2026 Performance and Guidance Raise Fueled Initial Rally.

WD-40 (whose fiscal year ends August 31) reported its fiscal Q3 2026 results (for the period ending May 31, 2026) on July 9, 2026, significantly exceeding analyst expectations. The company announced diluted earnings per share (EPS) of $2.33, handily beating consensus estimates of $1.57 to $1.58. Additionally, quarterly net sales surged by 24.3% year-over-year to $195.12 million, surpassing the estimated $172.79 million. This strong performance, driven by double-digit growth across all three trade blocs, led to a substantial increase in the stock price, with WDFC trending up by over 10% on July 10, 2026, and reaching an intraday high of $277. Following these results, management also updated its full fiscal year 2026 guidance, projecting reported net sales between $675 million and $690 million, representing 10% to 12% growth, and non-GAAP diluted EPS between $6.05 and $6.35.

2. Positive Analyst Sentiment and Price Target Revisions Provided Upward Support.

In response to the strong fiscal Q3 2026 earnings beat, several brokerage firms reiterated or upgraded their ratings and increased price targets for WD-40. For instance, DA Davidson raised its price target on WDFC to $305 from $270 while maintaining a "Buy" rating. Overall, the company garnered a consensus "Buy" rating from six brokerages, with an average 12-month price target of $305 against a recent price of $234.93 (as of August 10, 2026). This positive analyst commentary and optimistic outlook contributed to investor confidence and the stock's upward momentum after the earnings release.

3. Concerns Over Rising Input Costs and Moderated Guidance Created Downward Pressure.

Despite the robust Q3 2026 results, the company and analysts expressed caution regarding future profitability. Higher input costs, particularly rising oil prices which constitute approximately 32% of WD-40's input expenses, were anticipated to impact results in fiscal Q4 2026. The company's full-year guidance raise, while positive, was less than the magnitude of the Q3 beat, implying some moderation in the current quarter's performance. These concerns likely contributed to the stock's retreat from its post-earnings peak, as investors factored in potential margin pressures.

4. Market Valuation and "Sell" Signals Contributed to Price Correction.

Following its post-earnings surge, WD-40's stock price experienced a correction, returning closer to its pre-earnings levels. By August 14, 2026, StockInvest.us rated WDFC as a "Sell Candidate" with a technical score of -3.32, noting sell signals from both short and long-term Moving Averages, and a 13.46% fall from a pivot top point on July 10, 2026, until July 23, 2026, when a sell signal was issued. On August 20, 2026, the shares fell 4.8% to $212.18. While still considered undervalued by some metrics, the stock's P/E ratio of 32.2x (trailing twelve months) was below its 5-year median of 40.8x, suggesting it was trading at a discount compared to its historical valuation, potentially indicating a prior overvaluation or a recalibration by the market after the initial euphoria.

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Stock Movement Drivers

Fundamental Drivers

The 3.2% change in WDFC stock from 4/30/2026 to 8/24/2026 was primarily driven by a 6.0% change in the company's Total Revenues ($ Mil).
(LTM values as of)43020268242026Change
Stock Price ($)209.12215.893.2%
Change Contribution By: 
Total Revenues ($ Mil)6366756.0%
Net Income Margin (%)12.6%13.2%5.2%
P/E Multiple35.332.5-7.7%
Shares Outstanding (Mil)13130.2%
Cumulative Contribution3.2%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 8/24/2026
ReturnCorrelation
WDFC3.2% 
Market (SPY)6.2%16.9%
Sector (XLP)3.7%35.7%

Fundamental Drivers

The -5.8% change in WDFC stock from 1/31/2026 to 8/24/2026 was primarily driven by a -8.3% change in the company's Net Income Margin (%).
(LTM values as of)13120268242026Change
Stock Price ($)229.16215.89-5.8%
Change Contribution By: 
Total Revenues ($ Mil)6216758.7%
Net Income Margin (%)14.4%13.2%-8.3%
P/E Multiple34.632.5-6.0%
Shares Outstanding (Mil)14130.5%
Cumulative Contribution-5.8%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2026 to 8/24/2026
ReturnCorrelation
WDFC-5.8% 
Market (SPY)10.6%13.3%
Sector (XLP)5.3%34.1%

Fundamental Drivers

The 2.6% change in WDFC stock from 7/31/2025 to 8/24/2026 was primarily driven by a 10.2% change in the company's Total Revenues ($ Mil).
(LTM values as of)73120258242026Change
Stock Price ($)210.40215.892.6%
Change Contribution By: 
Total Revenues ($ Mil)61367510.2%
Net Income Margin (%)14.1%13.2%-6.4%
P/E Multiple32.932.5-1.2%
Shares Outstanding (Mil)14130.7%
Cumulative Contribution2.6%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2025 to 8/24/2026
ReturnCorrelation
WDFC2.6% 
Market (SPY)21.8%6.8%
Sector (XLP)11.9%37.7%

Fundamental Drivers

The -1.2% change in WDFC stock from 7/31/2023 to 8/24/2026 was primarily driven by a -29.5% change in the company's P/E Multiple.
(LTM values as of)73120238242026Change
Stock Price ($)218.45215.89-1.2%
Change Contribution By: 
Total Revenues ($ Mil)52767528.0%
Net Income Margin (%)12.2%13.2%8.6%
P/E Multiple46.232.5-29.5%
Shares Outstanding (Mil)14130.9%
Cumulative Contribution-1.2%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2023 to 8/24/2026
ReturnCorrelation
WDFC-1.2% 
Market (SPY)72.7%16.7%
Sector (XLP)24.4%34.6%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
WDFC Return-7%-33%51%3%-17%12%-11%
Peers Return8%-13%5%19%-7%12%23%
S&P 500 Return27%-19%24%23%16%12%104%

Monthly Win Rates [3]
WDFC Win Rate33%42%50%50%50%50% 
Peers Win Rate57%42%50%63%40%65% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
WDFC Max Drawdown-36%-41%-14%-22%-24%-22% 
Peers Max Drawdown-16%-28%-21%-14%-24%-20% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: CLX, MMM, ITW, PG, CL. See WDFC Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 8/24/2026 (YTD)

How Low Can It Go

EventWDFCS&P 500
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-12.2%-9.5%
  % Gain to Breakeven13.9%10.5%
  Time to Breakeven56 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-38.1%-24.5%
  % Gain to Breakeven61.5%32.4%
  Time to Breakeven394 days427 days
2020 COVID-19 Crash
  % Loss-18.5%-33.7%
  % Gain to Breakeven22.6%50.9%
  Time to Breakeven44 days140 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-22.6%-17.9%
  % Gain to Breakeven29.1%21.8%
  Time to Breakeven32 days123 days
2010 Eurozone Sovereign Debt Crisis / Flash Crash
  % Loss-12.5%-15.4%
  % Gain to Breakeven14.3%18.2%
  Time to Breakeven32 days125 days
2008-2009 Global Financial Crisis
  % Loss-42.3%-53.4%
  % Gain to Breakeven73.3%114.4%
  Time to Breakeven408 days1085 days

Compare to CLX, MMM, ITW, PG, CL

In The Past

WD-40's stock fell -6.6% during the 2025 US Tariff Shock. Such a loss loss requires a 7.1% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventWDFCS&P 500
2022 Inflation Shock & Fed Tightening
  % Loss-38.1%-24.5%
  % Gain to Breakeven61.5%32.4%
  Time to Breakeven394 days427 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-22.6%-17.9%
  % Gain to Breakeven29.1%21.8%
  Time to Breakeven32 days123 days
2008-2009 Global Financial Crisis
  % Loss-42.3%-53.4%
  % Gain to Breakeven73.3%114.4%
  Time to Breakeven408 days1085 days

Compare to CLX, MMM, ITW, PG, CL

In The Past

WD-40's stock fell -6.6% during the 2025 US Tariff Shock. Such a loss loss requires a 7.1% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About WD-40 (WDFC)

WD-40 Company (WDFC) is a global manufacturer and seller of maintenance, homecare, and cleaning products. The company is best known for its iconic WD-40 Multi-Use Product, a multi-purpose aerosol spray, alongside a range of specialized maintenance solutions under brands like WD-40 Specialist, 3-IN-ONE, and GT85, which cater to various needs from lubrication to rust removal.

Beyond its core maintenance offerings, WD-40 diversifies its product portfolio with several prominent homecare and cleaning brands. These include automatic toilet bowl cleaners such as 2000 Flushes and X-14, carpet stain and odor eliminators like Spot Shot and Carpet Fresh, and heavy-duty hand cleaners under the Lava and Solvol brand names. This diverse product range appeals to both professional and household consumers.

The company serves a broad customer base across the Americas, Europe, the Middle East, Africa, and the Asia Pacific region. It distributes its products through an extensive network of retail channels, including hardware stores, automotive parts outlets, mass retailers, home center stores, grocery stores, warehouse clubs, industrial distributors, and online retailers, making its products widely accessible to various markets globally.

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Here are a few analogies for WD-40 Company (WDFC):

  • It's like Clorox, but instead of bleach, their most iconic product is a multi-purpose lubricant, alongside various household cleaning brands.
  • Imagine a smaller, more specialized version of Procter & Gamble, focusing on iconic maintenance sprays and various household cleaning solutions.

AI Analysis | Feedback

  • WD-40 Multi-Use: A line of multi-purpose maintenance products available in various forms like aerosol sprays and liquid-bulk.
  • WD-40 Specialist: Specialty maintenance products including penetrants, degreasers, corrosion inhibitors, greases, and rust removers.
  • WD-40 Bike: A brand encompassing various professional spray maintenance products and lubricants designed for the bike market.
  • 3-IN-ONE: Multi-purpose and specialty drip oils and spray lubricant products.
  • GT85: Professional spray maintenance products and lubricants specifically for the bike market.
  • 2000 Flushes: Automatic toilet bowl cleaners.
  • Spot Shot: Aerosol and liquid trigger carpet stain and odor eliminators.
  • Carpet Fresh: Room and rug deodorizers.
  • 1001: Carpet and household cleaners, and rug and room deodorizers.
  • Lava: Heavy-duty hand cleaner products sold in the United States.
  • Solvol: Heavy-duty hand cleaner products sold in Australia.
  • X-14: Automatic toilet bowl cleaners.

AI Analysis | Feedback

WD-40 Company (WDFC) sells its products primarily to other companies that act as retailers and distributors. These companies then sell WD-40 products to individual consumers and businesses.

Based on the provided description, major categories of customers and examples of prominent public companies within those categories include:

  • Mass Retailers & Warehouse Clubs:
    • Walmart Inc. (WMT)
    • Target Corporation (TGT)
    • Costco Wholesale Corporation (COST)
    • Amazon.com, Inc. (AMZN)
  • Home Improvement & Hardware Stores:
    • The Home Depot, Inc. (HD)
    • Lowe's Companies, Inc. (LOW)
  • Automotive Parts Retailers:
    • AutoZone, Inc. (AZO)
    • O'Reilly Automotive, Inc. (ORLY)
  • Industrial Distributors & Suppliers:
    • W.W. Grainger, Inc. (GWW)
  • Farm Supply Retailers:
    • Tractor Supply Company (TSCO)
  • Grocery Stores:
    • The Kroger Co. (KR)

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Steve Brass, President, Chief Executive Officer & Director

Steve Brass became President and Chief Executive Officer of WD-40 Company effective September 1, 2022. He joined the company in 1991 and has held various management positions, including division president for the Americas and chief brand officer, European commercial director, European sales director, director of continental Europe, country manager Germany, and international area manager. Prior to his CEO role, he served as President and Chief Operating Officer starting in 2019. A native of the United Kingdom, he holds a bachelor's degree in French and German, and an executive MBA from the London Business School. Brass is passionate about the power of learning, building a global business, and leveraging culture as a competitive advantage.

Sara Hyzer, Vice President, Finance, Treasurer and Chief Financial Officer

Sara Hyzer was appointed Chief Financial Officer of WD-40 Company, effective November 1, 2022. Before assuming the CFO role, she served as vice president, global finance strategy at WD-40 Company. She joined the company in 2021. Prior to her time at WD-40 Company, Ms. Hyzer spent over 20 years at PricewaterhouseCoopers LLP, where she served as an audit partner for six years, working with both publicly traded and privately held companies across various industries, including consumer products and life sciences. She is a Certified Public Accountant in California and holds a Bachelor of Science in Accounting from Colorado State University.

Garry Ridge, Chairman Emeritus & Strategic Advisor

Garry Ridge served as the Chairman and Chief Executive Officer of WD-40 Company for 25 years, from 1997 until his retirement as CEO on August 31, 2022. He joined the company in 1987 and held various management positions, including executive vice president and chief operating officer, and vice president of international. Ridge is widely recognized for developing and implementing a "people-first" or "tribe" organizational culture at WD-40 Company and led the global expansion of the WD-40® Brand to over 176 countries. He co-authored the book "Helping People Win at Work: A Business Philosophy called 'Don't Mark My Paper, Help Me Get an A'" with Ken Blanchard. He also serves as an adjunct professor at the University of San Diego, teaching leadership development and talent management.

Patricia Olsem, Division President, Americas

Patricia Olsem holds the title of Division President, Americas, and Senior Vice President of USA Brand Management and Americas Innovation for the WD-40 Company. She is responsible for all aspects of the business and long-range strategic plans for the Americas Trading Bloc, which includes Canada and Latin America. Ms. Olsem has over 20 years of experience in marketing and innovation for Consumer Packaged Goods (CPG) companies in New York, New Jersey, and Southern California. She earned a Master of Science in Executive Leadership from the University of San Diego in 2016 and an undergraduate degree in Marketing and Business Administration from King's College.

Phenix Q. Kiamilev, Vice President, General Counsel And Corporate Secretary

Phenix Q. Kiamilev serves as the Vice President, General Counsel, and Corporate Secretary for the WD-40 Company.

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Key Risks to WD-40 Company (WDFC)

  1. Over-reliance on Flagship Product and Intense Competitive Pressure: WD-40 Company faces a significant strategic risk due to its substantial reliance on the WD-40 Multi-Use Product, which constitutes a large portion of its total net sales. While the company has diversified with lines like WD-40 Specialist, over-reliance on a single flagship product could pose risks if market dynamics shift. The market for maintenance and cleaning products is highly competitive, with numerous players including industrial giants and private labels vying for market share, necessitating continuous innovation and differentiation to maintain its competitive edge.
  2. Volatility in Input Costs, Supply Chain Disruptions, and Foreign Currency Fluctuations: The company's profitability is sensitive to external factors such as commodity price volatility, particularly for petroleum-based products and aerosol can costs. Supply chain disruptions and increased freight costs also pose operational challenges that can erode profit margins. Furthermore, with a global operational footprint, WD-40 is exposed to significant foreign currency exchange rate risks, where fluctuations can unfavorably impact reported sales and profits.
  3. Economic Fluctuations, Increased Operating Expenses, and Regulatory Changes: Economic downturns can lead to reduced consumer spending, especially on non-essential goods, thereby affecting WD-40's sales and profitability. The company has also experienced rising operating expenses, including higher employee-related expenses and increased freight costs, which challenge its ability to maintain profitability margins. Additionally, WD-40 operates in a regulatory environment subject to changes, such as stricter environmental regulations (e.g., Volatile Organic Compound or VOC regulations), which can impose cost pressures and compliance burdens.

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AI Analysis | Feedback

The addressable markets for WD-40 Company's main products and services encompass several significant global and regional segments, primarily divided into maintenance products and homecare/cleaning products. For their **multi-purpose and specialty maintenance products**, which include lubricants, penetrants, degreasers, corrosion inhibitors, and rust removers (under brands like WD-40 Multi-Use, WD-40 Specialist, 3-IN-ONE, and GT85):
  • The global lubricant and grease market was estimated at USD 128.2 billion in 2024 and is projected to reach USD 181.72 billion by 2035. North America is expected to hold the largest market share in this category, with a valuation of USD 40.23 billion in 2023, followed by Europe at USD 32.11 billion. Asia-Pacific is projected to exhibit the highest Compound Annual Growth Rate (CAGR) of 4.12% during the forecast period.
  • More specifically, the global grease market size was valued at USD 6.85 billion in 2025 and is projected to grow to USD 10.39 billion by 2034. Asia Pacific dominated the grease market with a 44.60% share in 2025.
  • The global industrial cleaning chemicals market was valued at USD 60.9 billion in 2024 and is expected to reach USD 98.6 billion by 2033. North America dominated this market in 2023 with a 39.1% market share.
  • The global automotive lubricants market was estimated at USD 72.05 billion in 2022 and is expected to grow to USD 94.87 billion by 2030. The Asia Pacific region dominated this market with a revenue share of 57.2% in 2022.
  • The market for automotive maintenance chemicals is projected to reach approximately USD 25 billion in 2025.
For their **homecare and cleaning products**, including automatic toilet bowl cleaners (2000 Flushes, X-14), carpet stain and odor eliminators (Spot Shot, Carpet Fresh, 1001), and heavy-duty hand cleaners (Lava, Solvol):
  • The global household cleaning products market was valued at USD 282.28 billion in 2025 and is projected to reach USD 413.57 billion by 2034. Asia Pacific held the largest market share of 36.70% in 2025. The U.S. household cleaning products market is projected to reach an estimated value of USD 85.22 billion by 2032.
  • The global toilet cleaner market reached USD 22.1 billion in 2024. Asia-Pacific led the market in terms of volume, with 1.4 billion units sold in 2024, representing 28% of global volume. North America consumed approximately 2.3 billion units in 2024, and Europe consumed about 2.8 billion units. The global toilet care market is poised for a significant increase of USD 2.9 billion between 2025 and 2029.
  • The global carpet cleaner market size was valued at USD 700.6 million in 2025 and is expected to reach USD 1,133.6 million by 2034. North America dominates the global carpet cleaner market. Another report valued the global carpet cleaning products market size at USD 1.81 billion in 2023.
  • The global hand wash market was valued at USD 4.43 billion in 2025 and is projected to grow to USD 8.52 billion by 2034. Asia Pacific dominated this market with a 31.42% share in 2025. The global liquid hand soap market size reached USD 47.70 billion in 2024 and is projected to surpass around USD 712.17 billion by 2034.

AI Analysis | Feedback

WD-40 Company (WDFC) is expected to drive future revenue growth over the next two to three years through several strategic initiatives and market dynamics:

  • Accelerated Growth in Maintenance Products, particularly the WD-40 Specialist Line: WD-40's "Must-Win Battles" strategy emphasizes accelerating revenue growth in maintenance products. The WD-40 Specialist line, a key component of this strategy, demonstrated an 18% global sales increase in Q1 FY26 and has a targeted compound annual growth rate (CAGR) of greater than 15% in reported currency. This product line has shown particularly strong performance in the Europe, India, Middle East, and Africa (EIMEA) region.
  • Geographic Expansion and Direct Market Penetration: The company is focused on expanding its global footprint and enhancing its direct market sales. Direct markets contributed 83% of global sales in Q1 FY26 and grew by 8%, aligning with long-term targets. Notable strength was observed in regions such as Latin America (up 12% in Q1 FY26 for the Americas segment) and the EIMEA segment. A strategic move in this direction was the acquisition of its Brazilian marketing distributor in fiscal year 2024, transitioning to a direct-to-retail model.
  • Premiumization of Product Portfolio: WD-40 is pursuing a premiumization strategy, focusing on elevating its product offerings with innovations such as WD-40 Smart Straw and EZ-REACH. These premium products collectively saw sales growth of 4% globally in Q1 FY26.
  • Growth in E-commerce Sales Channel: The company has identified e-commerce as a significant growth area, with sales through this channel increasing by 22% in the first quarter of fiscal year 2026.

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Here is a summary of WD-40 Company's capital allocation decisions over the last 3-5 years:

Share Repurchases

  • On June 19, 2023, the board of directors approved a $50 million share repurchase plan, which became effective on September 1, 2023.
  • During fiscal year 2025 (ended August 31, 2025), the Company repurchased 50,250 shares at a total cost of $12.3 million under this plan.
  • As of August 31, 2025, $29.6 million remained available for future repurchases under the current authorization, and management intends to fully utilize this remaining authorization.
  • The company repurchased common stock worth $33.62 million in fiscal year 2024 and $3.67 million in fiscal year 2023.

Capital Expenditures

  • WD-40 Company reported capital expenditures of $4.772 million for the last twelve months (LTM).
  • Annual capital expenditures were $6.87 million in fiscal year 2025, $8.3 million in fiscal year 2024, and $15.06 million in fiscal year 2023.
  • The company operates with a "capital-light, efficient business model" which contributes to strong cash flow generation.

Better Bets vs. WD-40 (WDFC)

Peer Outperformance in Household Products

WDFC has outperformed 61% of its 18 Household Products peers over 5Y. Among the peers that beat it is IPAR. Household Products ranks 8th of 12 industries in Consumer Staples by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Household Products constituents that WDFC has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
47%
of 19 industry peers · -1.2% return
3Y
61%
of 18 industry peers · 3.2% return
5Y
61%
of 18 industry peers · 0.8% return
Household Products peers with revenue growth within 4pp of WDFC's that beat it on at least 2 of 3 windows, and by at least 20pp over 5Y. Growth is matched by construction, so the gap is largely a re-rating gap. The multiple column is the context for it.
Ticker Name Rev Growth 3Y Avg P/E 1Y3Y5Y 5Y Gap
WDFC WD-40 8.6% 32.5x -1.2%3.2%0.8%
IPAR Interparfums 7.5% 22.3x 4.0%-6.4%79.2% +78pp
Price returns, excluding dividends. P/E shown for context only and not used for matching.
Median price return by industry across the Consumer Staples sector, ranked by 5Y. Household Products is WDFC's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Consumer Staples Merchandise Retail 12 6.4%53.9%56.6% NGVC 187% · VLGEA 143% · WMT 128%
Tobacco 6 -15.3%15.4%50.4% PM 139% · MO 107% · TPB 76%
Food Retail 6 -13.1%76.9%41.5% CASY 331% · SFM 253% · KR 44%
Soft Drinks & Non-alcoholic Beverages 12 -4.6%-10.5%26.2% COKE 409% · BRFH 215% · CCHGY 116%
Food Distributors 9 3.8%34.3%20.9% CHEF 280% · USFD 221% · ANDE 132%
Brewers 3 -15.1%-24.2%5.4% BUD 40% · TAP 5% · SAM -68%
Agricultural Products & Services 11 5.2%-1.1%-17.1% BG 65% · ADM 49% · INGR 39%
Household Products ← 19 1.4%-2.7%-22.5% IPAR 79% · ACU 74% · CL 34%
Personal Care Products 4 -5.8%-12.2%-24.6% ELF 253% · PG 17% · COTY -66%
Packaged Foods & Meats 47 -19.7%-25.4%-31.6% MAMA 552% · LWAY 379% · SENEA 285%
Distillers & Vintners 5 -39.3%-59.1%-70.6% STZ -30% · BF-B -54% · MGPI -71%
Drug Retail 3 -44.3%-84.5%-93.1% HITI -67% · PETS -93% · SCNX -99%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

WDFCCLXMMMITWPGCLMedian
NameWD-40 Clorox 3M Illinois.Procter .Colgate-. 
Mkt Price215.89107.17179.01283.95146.6092.55162.81
Mkt Cap2.913.093.081.3341.474.077.7
Rev LTM6756,72025,18016,46987,03321,04618,758
Op Inc LTM1188865,1264,36419,7494,0584,211
FCF LTM794053,9852,92115,1473,8583,390
FCF 3Y Avg885502,0932,82515,2383,5292,459
CFO LTM856124,8993,33019,5564,4563,893
CFO 3Y Avg937633,1943,25819,0734,1123,226

Growth & Margins

WDFCCLXMMMITWPGCLMedian
NameWD-40 Clorox 3M Illinois.Procter .Colgate-. 
Rev Chg LTM10.2%-5.4%2.3%4.3%3.3%5.2%3.8%
Rev Chg 3Y Avg8.6%-3.1%3.2%0.8%2.0%4.1%2.6%
Rev Chg Q24.3%-2.0%2.5%6.1%1.5%4.9%3.7%
QoQ Delta Rev Chg LTM6.0%-0.6%0.6%1.5%0.4%1.2%0.9%
Op Inc Chg LTM18.1%-24.7%7.0%6.4%-3.4%-6.6%1.5%
Op Inc Chg 3Y Avg11.2%8.4%852.4%3.5%3.0%3.0%5.9%
Op Mgn LTM17.5%13.2%20.4%26.5%22.7%19.3%19.8%
Op Mgn 3Y Avg16.8%13.4%13.5%26.3%23.5%20.9%18.9%
QoQ Delta Op Mgn LTM1.0%-2.5%0.6%0.1%-0.5%-0.5%-0.2%
CFO/Rev LTM12.6%9.1%19.5%20.2%22.5%21.2%19.8%
CFO/Rev 3Y Avg15.1%10.9%12.8%20.2%22.4%20.2%17.6%
FCF/Rev LTM11.8%6.0%15.8%17.7%17.4%18.3%16.6%
FCF/Rev 3Y Avg14.3%7.8%8.4%17.6%17.9%17.3%15.8%

Valuation

WDFCCLXMMMITWPGCLMedian
NameWD-40 Clorox 3M Illinois.Procter .Colgate-. 
Mkt Cap2.913.093.081.3341.474.077.7
P/S4.31.93.74.93.93.53.8
P/Op Inc24.614.718.118.617.318.218.2
P/EBIT24.614.119.518.416.123.118.9
P/E32.522.231.025.521.336.328.3
P/CFO34.321.319.024.417.516.620.1
Total Yield4.9%9.1%4.9%6.2%7.7%5.2%5.7%
Dividend Yield1.8%4.6%1.7%2.3%3.0%2.5%2.4%
FCF Yield 3Y Avg2.8%3.8%3.3%3.9%4.1%4.7%3.8%
D/E0.00.40.10.10.10.10.1
Net D/E0.00.40.10.10.10.10.1

Returns

WDFCCLXMMMITWPGCLMedian
NameWD-40 Clorox 3M Illinois.Procter .Colgate-. 
1M Rtn-6.7%13.5%4.2%0.3%-0.5%2.0%1.2%
3M Rtn4.6%14.0%17.9%13.3%2.3%2.7%8.9%
6M Rtn-10.2%-13.4%8.6%-2.0%-9.9%-3.5%-6.7%
12M Rtn-1.2%-6.8%15.4%8.1%-4.9%10.4%3.5%
3Y Rtn3.2%-22.2%134.7%26.1%3.3%34.5%14.7%
1M Excs Rtn-9.9%10.2%0.9%-2.9%-3.8%-1.3%-2.1%
3M Excs Rtn2.2%11.6%15.5%10.9%-0.1%0.3%6.5%
6M Excs Rtn-22.1%-25.3%-3.3%-13.9%-21.8%-15.5%-18.6%
12M Excs Rtn-20.2%-26.5%-1.5%-8.6%-25.1%-10.2%-15.2%
3Y Excs Rtn-69.7%-97.1%56.4%-47.1%-70.8%-40.9%-58.4%

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Maintenance products591558504485485
Homecare and cleaning products (HCCP)2933343333
Total620591537519519


Operating Income by Segment
$ Mil20152014201320122011
Americas4741392020
Europe, Middle East and Africa303431  
Asia Pacific1310987
Unallocated Corporate-24-22-23  
Europe   2428
Total6564575254


Assets by Segment
$ Mil2012201120102009
Americas188172196184
Europe99968470
Asia Pacific141298
Total301280289263


Price Behavior

Price Behavior
Market Price$215.89 
Market Cap ($ Bil)2.9 
First Trading Date03/26/1990 
Distance from 52W High-18.2% 
   50 Days200 Days
DMA Price$234.85$216.39
DMA Trendupup
Distance from DMA-8.1%-0.2%
 3M1YR
Volatility39.9%31.5%
Downside Capture29.9515.09
Upside Capture47.1610.57
Correlation (SPY)15.0%6.8%
WDFC Betas & Captures as of 7/31/2026

 1M2M3M6M1Y3Y
Beta1.450.280.280.220.090.29
Up Beta0.26-0.050.330.090.050.18
Down Beta2.240.610.450.210.210.26
Up Capture101%71%36%22%7%11%
Bmk +ve Days11223567138427
Stock +ve Days8223165131385
Down Capture198%-17%3%33%2%66%
Bmk -ve Days11212859114326
Stock -ve Days14213261121368

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with WDFC
WDFC-0.1%31.4%0.02-
Sector ETF (XLP)8.3%14.4%0.3337.6%
Equity (SPY)21.2%12.9%1.236.9%
Gold (GLD)39.0%28.8%1.14-1.9%
Commodities (DBC)40.9%20.2%1.58-26.4%
Real Estate (VNQ)13.9%13.8%0.7022.3%
Bitcoin (BTCUSD)-30.4%44.2%-0.69-10.2%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with WDFC
WDFC-0.6%31.4%0.02-
Sector ETF (XLP)6.3%13.7%0.2534.9%
Equity (SPY)12.8%17.2%0.5725.8%
Gold (GLD)20.6%18.6%0.902.3%
Commodities (DBC)10.2%19.6%0.41-6.2%
Real Estate (VNQ)2.4%18.9%0.0232.6%
Bitcoin (BTCUSD)11.2%52.8%0.409.0%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with WDFC
WDFC8.1%29.9%0.31-
Sector ETF (XLP)7.5%14.9%0.3739.0%
Equity (SPY)15.1%17.9%0.7232.6%
Gold (GLD)12.9%16.3%0.650.5%
Commodities (DBC)7.8%18.1%0.350.4%
Real Estate (VNQ)5.0%20.7%0.2033.7%
Bitcoin (BTCUSD)63.1%66.2%1.039.5%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date7312026
Short Interest: Shares Quantity0.5 Mil
Short Interest: % Change Since 71520262.3%
Average Daily Volume0.1 Mil
Days-to-Cover Short Interest3.7 days
Basic Shares Quantity13.5 Mil
Short % of Basic Shares3.7%

Earnings Returns History

Updated 8/11/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/9/202610.6%7.1%-1.5%
4/9/2026-4.0%-8.7%-6.2%
1/8/2026-6.6%1.1%17.2%
10/22/20252.8%-4.8%-1.7%
7/10/2025-0.7%-1.8%-2.0%
4/8/2025-8.2%-6.2%-1.7%
1/10/2025-5.8%-3.3%-3.4%
10/17/2024-4.8%1.5%5.7%
...
SUMMARY STATS   
# Positive111312
# Negative131112
Median Positive7.1%7.1%11.0%
Median Negative-6.6%-6.2%-4.3%
Max Positive18.8%20.8%28.4%
Max Negative-14.9%-19.2%-21.3%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/9/202610.6%7.1%-1.5%
4/9/2026-4.0%-8.7%-6.2%
1/8/2026-6.6%1.1%17.2%
10/22/20252.8%-4.8%-1.7%
7/10/2025-0.7%-1.8%-2.0%
4/8/2025-8.2%-6.2%-1.7%
1/10/2025-5.8%-3.3%-3.4%
10/17/2024-4.8%1.5%5.7%
7/10/20244.0%15.5%15.6%
4/9/2024-8.6%-9.1%-7.5%
1/9/202415.2%16.0%12.7%
10/19/2023-0.4%3.4%8.3%
7/10/202318.5%16.3%15.3%
4/6/2023-3.5%1.6%3.8%
1/9/20231.0%7.9%7.3%
10/19/2022-11.5%-7.4%0.8%
7/7/2022-14.9%-19.2%-12.7%
4/7/20227.1%8.9%9.4%
1/6/20223.0%4.3%-6.7%
10/19/2021-8.8%-1.4%-0.7%
7/7/20210.5%-3.5%-5.3%
4/8/2021-9.5%-16.5%-21.3%
1/7/202111.7%4.0%20.7%
10/20/202018.8%20.8%28.4%
SUMMARY STATS   
# Positive111312
# Negative131112
Median Positive7.1%7.1%11.0%
Median Negative-6.6%-6.2%-4.3%
Max Positive18.8%20.8%28.4%
Max Negative-14.9%-19.2%-21.3%

SEC Filings

Expand for More
Report DateFiling DateFiling
05/31/202607/09/202610-Q
02/28/202604/09/202610-Q
11/30/202501/08/202610-Q
08/31/202510/27/202510-K
05/31/202507/10/202510-Q
02/28/202504/09/202510-Q
11/30/202401/10/202510-Q
08/31/202410/21/202410-K
05/31/202407/10/202410-Q
02/29/202404/09/202410-Q
11/30/202301/09/202410-Q
08/31/202310/23/202310-K
05/31/202307/10/202310-Q
02/28/202304/06/202310-Q
11/30/202201/09/202310-Q
08/31/202210/24/202210-K
Collapse to Preview
Report DateFiling DateFiling
05/31/202607/09/202610-Q
02/28/202604/09/202610-Q
11/30/202501/08/202610-Q
08/31/202510/27/202510-K
05/31/202507/10/202510-Q
02/28/202504/09/202510-Q
11/30/202401/10/202510-Q
08/31/202410/21/202410-K
05/31/202407/10/202410-Q
02/29/202404/09/202410-Q
11/30/202301/09/202410-Q
08/31/202310/23/202310-K
05/31/202307/10/202310-Q
02/28/202304/06/202310-Q
11/30/202201/09/202310-Q
08/31/202210/24/202210-K
05/31/202207/07/202210-Q
02/28/202204/07/202210-Q
11/30/202101/06/202210-Q
08/31/202110/22/202110-K
05/31/202107/07/202110-Q
02/28/202104/08/202110-Q
11/30/202001/07/202110-Q
08/31/202010/21/202010-K
05/31/202007/09/202010-Q
02/29/202004/09/202010-Q
11/30/201901/09/202010-Q
08/31/201910/22/201910-K

Recent Forward Guidance

Updated 7/10/2026

Latest: Q3 2026 Earnings Reported 7/9/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net Sales (Constant Currency)652.00 Mil659.50 Mil 2.6% RaisedGuidance: 642.50 Mil for 2026
2026 Reported Net Sales675.00 Mil682.50 Mil 6.2% RaisedGuidance: 642.50 Mil for 2026
2026 Gross Margin54.5%55.0%  -1.0%LoweredGuidance: 56.0% for 2026
2026 Non-GAAP Operating Income107.00 Mil110.00 Mil 3.3% RaisedGuidance: 106.50 Mil for 2026
2026 Provision for Income Tax 0.23  -0.5%LoweredGuidance: 0.23 for 2026
2026 Non-GAAP Diluted EPS6.056.2 4.2% RaisedGuidance: 5.95 for 2026

Prior: Q2 2026 Earnings Reported 4/9/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net Sales Growth5.0%7.0%9.0% 0.0%AffirmedGuidance: 7.0% for 2026
2026 Net Sales630.00 Mil642.50 Mil655.00 Mil0.0% AffirmedGuidance: 642.50 Mil for 2026
2026 Gross Margin55.5%56.0%56.5% 0.0%AffirmedGuidance: 56.0% for 2026
2026 Advertising and promotion investments 0.06    
2026 Operating Income103.00 Mil106.50 Mil110.00 Mil0.0% AffirmedGuidance: 106.50 Mil for 2026
2026 Provision for income tax0.230.230.23   
2026 Diluted earnings per share5.755.956.150.0% AffirmedGuidance: 5.95 for 2026

Q1 2026 Earnings Reported 1/8/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net Sales630.00 Mil642.50 Mil655.00 Mil0 AffirmedGuidance: 642.50 Mil for 2026
2026 Net Sales Growth5.0%7.0%9.0% 0AffirmedGuidance: 7.0% for 2026
2026 Gross Margin55.5%56.0%56.5% 0AffirmedGuidance: 56.0% for 2026
2026 Operating Income103.00 Mil106.50 Mil110.00 Mil0 AffirmedGuidance: 106.50 Mil for 2026
2026 Diluted EPS5.755.956.150 AffirmedGuidance: 5.95 for 2026

Q4 2025 Earnings Reported 10/22/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net Sales630.00 Mil642.50 Mil655.00 Mil5.3% Higher NewGuidance: 610.00 Mil for 2025
2026 Net Sales Growth5.0%7.0%9.0% -0.5%Lower NewGuidance: 7.5% for 2025
2026 Gross Margin55.5%56.0%56.5% 0.5%Higher NewGuidance: 55.5% for 2025
2026 Operating Income103.00 Mil106.50 Mil110.00 Mil8.1% Higher NewGuidance: 98.50 Mil for 2025
2026 Diluted EPS5.755.956.159.2% Higher NewGuidance: 5.45 for 2025

Insider Activity

Updated 8/14/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Olsem, Patricia QDivision President, AmericasDirectSell8142026234.7220046,9441,073,609Form
2Olsem, Patricia QDivision President, AmericasDirectSell8122026233.7330070,1191,115,827Form
3Pendarvis, David DirectBuy2062026247.15424104,7921,704,841Form
4Etchart, Eric DirectBuy10302025194.0250097,0101,623,947Form
5Pendarvis, David DirectBuy10302025196.37523102,7021,151,121Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Olsem, Patricia QDivision President, AmericasDirectSell8142026234.7220046,9441,073,609Form
2Olsem, Patricia QDivision President, AmericasDirectSell8122026233.7330070,1191,115,827Form
3Pendarvis, David DirectBuy2062026247.15424104,7921,704,841Form
4Etchart, Eric DirectBuy10302025194.0250097,0101,623,947Form
5Pendarvis, David DirectBuy10302025196.37523102,7021,151,121Form
6Kiamilev, Phenix QVP, GC & Chief Compliance OfcrTrustBuy10292025200.465511,025862,579Form
7Brass, Steven APresident and CEODirectBuy10292025200.4636272,5676,767,730Form
8Hyzer, Sara KathleenVP, Finance & CFODirectBuy10292025200.4620040,0921,189,730Form
9Carter, Daniel T DirectBuy10272025199.371,000199,3701,436,461Form

Investor Activity (13F)

Updated Aug 25, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Ophir Asset Management Pty Ltd$21.6 Mil2.5%34New13F
GCQ FUNDS MANAGEMENT PTY Ltd$6.5 Mil0.9%11TRIM -85.7%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Ophir Asset Management Pty Ltd$21.6 Mil2.5%34New13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
GCQ FUNDS MANAGEMENT PTY Ltd$6.5 Mil0.9%11TRIM -85.7%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Ophir Asset Management Pty Ltd$21.6 Mil2.5%34New13F
GCQ FUNDS MANAGEMENT PTY Ltd$6.5 Mil0.9%11TRIM -85.7%13F
Core Cache Last Updated: 8/24/2026