Tearsheet

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Megatrend and thematic drivers
Megatrends include Health & Wellness Trends, and Sustainable Consumption. Themes include Nutritional Supplements, Organic & Natural Products, Show more.
 
0 Megatrend and thematic drivers
Megatrends include Health & Wellness Trends, and Sustainable Consumption. Themes include Nutritional Supplements, Organic & Natural Products, Show more.

Valuation, Metrics & Events

CLX Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Here are five key points explaining why Clorox (CLX) stock moved by approximately -10.1% during the period from August 31, 2025, to December 4, 2025: 1. Macroeconomic Headwinds and Weak Consumer Sentiment: A notable weakening of US consumer sentiment, alongside broader macroeconomic and geopolitical uncertainties, directly led to a decline in consumer purchasing behavior, particularly affecting core categories like household cleaning products, resulting in lower-than-expected sales volumes.

2. Strategic Divestitures Impacting Sales: The divestment of Clorox's Better Health Vitamins, Minerals, and Supplements (VMS) business and its operations in Argentina significantly reduced net sales, contributing to an 8% year-over-year decrease in net sales for the third quarter of fiscal year 2025 and continued to impact revenue in the first quarter of fiscal year 2026.

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Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
CLX Return34%-11%-17%5%18%-32%-17%
Peers Return29%22%-16%15%4%-21%26%
S&P 500 Return16%27%-19%24%23%16%112%

Monthly Win Rates [3]
CLX Win Rate58%42%50%58%50%20% 
Peers Win Rate62%55%40%43%58%32% 
S&P 500 Win Rate58%75%42%67%75%70% 

Max Drawdowns [4]
CLX Max Drawdown-1%-20%-29%-15%-9%-37% 
Peers Max Drawdown-21%-9%-29%-9%-6%-27% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: PG, CL, KMB, ENTG, EPC. See CLX Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)

How Low Can It Go

Unique KeyEventCLXS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-48.1%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven92.6%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-18.0%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven22.0%51.3%
2020 Covid PandemicTime to BreakevenTime to BreakevenNot Fully Recovered days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-23.3%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven30.4%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven136 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-33.0%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven49.2%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven583 days1480 days

Compare to PG, CL, KMB, ENTG, EPC


In The Past

Clorox's stock fell -48.1% during the 2022 Inflation Shock from a high on 1/27/2021. A -48.1% loss requires a 92.6% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Clorox (CLX)

Latest Trefis Analyses

Trade Ideas

Select past ideas related to CLX. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.1%3.1%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-1.9%-1.9%-1.9%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
-5.3%-5.3%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
3.5%3.5%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
2.1%2.1%-5.1%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.1%3.1%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-1.9%-1.9%-1.9%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
-5.3%-5.3%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
3.5%3.5%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
2.1%2.1%-5.1%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for Clorox

Peers to compare with:

Financials

CLXPGCLKMBENTGEPCMedian
NameClorox Procter .Colgate-.Kimberly.Entegris Edgewell. 
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Growth & Margins

CLXPGCLKMBENTGEPCMedian
NameClorox Procter .Colgate-.Kimberly.Entegris Edgewell. 
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Valuation

CLXPGCLKMBENTGEPCMedian
NameClorox Procter .Colgate-.Kimberly.Entegris Edgewell. 
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Returns

CLXPGCLKMBENTGEPCMedian
NameClorox Procter .Colgate-.Kimberly.Entegris Edgewell. 
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Financials

Segment Financials

Revenue by Segment

$ Mil20252024202320222021
Health and Wellness2,4852,5322,4272,9802,749
Household1,9502,0981,9841,9811,795
Lifestyle1,2751,3381,2531,2181,154
International1,1621,1811,1801,1621,023
Corporate and Other221240263  
Total7,0937,3897,1077,3416,721


Assets by Segment
$ Mil20252024202320222021
International1,3271,4101,4531,4891,010
Health and Wellness1,1241,1841,2752,0432,145
Lifestyle1,1101,0911,0351,011956
Corporate and Other1,1021,1781,3508791,292
Household1,0881,0821,045912810
Total5,7515,9456,1586,3346,213


Price Behavior

Short Interest

Short Interest: As Of Date11142025
Short Interest: Shares Quantity6,743,777
Short Interest: % Change Since 103120252.4%
Average Daily Volume2,397,297
Days-to-Cover Short Interest2.81
Basic Shares Quantity122,629,000
Short % of Basic Shares5.5%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251103202510-Q 9/30/2025
6302025808202510-K 6/30/2025
3312025505202510-Q 3/31/2025
12312024203202510-Q 12/31/2024
93020241030202410-Q 9/30/2024
6302024808202410-K 6/30/2024
3312024430202410-Q 3/31/2024
12312023201202410-Q 12/31/2023
93020231101202310-Q 9/30/2023
6302023810202310-K 6/30/2023
3312023502202310-Q 3/31/2023
12312022202202310-Q 12/31/2022
93020221101202210-Q 9/30/2022
6302022810202210-K 6/30/2022
3312022502202210-Q 3/31/2022
12312021203202210-Q 12/31/2021