Clorox (CLX)
Market Price (12/4/2025): $105.43 | Market Cap: $12.9 BilSector: Consumer Staples | Industry: Household Products
Clorox (CLX)
Market Price (12/4/2025): $105.43Market Cap: $12.9 BilSector: Consumer StaplesIndustry: Household Products
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Megatrend and thematic driversMegatrends include Health & Wellness Trends, and Sustainable Consumption. Themes include Nutritional Supplements, Organic & Natural Products, Show more. |
| Megatrend and thematic driversMegatrends include Health & Wellness Trends, and Sustainable Consumption. Themes include Nutritional Supplements, Organic & Natural Products, Show more. |
Valuation, Metrics & Events
CLX Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are five key points explaining why Clorox (CLX) stock moved by approximately -10.1% during the period from August 31, 2025, to December 4, 2025:
1. Macroeconomic Headwinds and Weak Consumer Sentiment: A notable weakening of US consumer sentiment, alongside broader macroeconomic and geopolitical uncertainties, directly led to a decline in consumer purchasing behavior, particularly affecting core categories like household cleaning products, resulting in lower-than-expected sales volumes.
2. Strategic Divestitures Impacting Sales: The divestment of Clorox's Better Health Vitamins, Minerals, and Supplements (VMS) business and its operations in Argentina significantly reduced net sales, contributing to an 8% year-over-year decrease in net sales for the third quarter of fiscal year 2025 and continued to impact revenue in the first quarter of fiscal year 2026.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| CLX Return | 34% | -11% | -17% | 5% | 18% | -32% | -17% |
| Peers Return | 29% | 22% | -16% | 15% | 4% | -21% | 26% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| CLX Win Rate | 58% | 42% | 50% | 58% | 50% | 20% | |
| Peers Win Rate | 62% | 55% | 40% | 43% | 58% | 32% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| CLX Max Drawdown | -1% | -20% | -29% | -15% | -9% | -37% | |
| Peers Max Drawdown | -21% | -9% | -29% | -9% | -6% | -27% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: PG, CL, KMB, ENTG, EPC. See CLX Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | CLX | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -48.1% | -25.4% |
| % Gain to Breakeven | 92.6% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -18.0% | -33.9% |
| % Gain to Breakeven | 22.0% | 51.3% |
| Time to Breakeven | Not Fully Recovered days | 148 days |
| 2018 Correction | ||
| % Loss | -23.3% | -19.8% |
| % Gain to Breakeven | 30.4% | 24.7% |
| Time to Breakeven | 136 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -33.0% | -56.8% |
| % Gain to Breakeven | 49.2% | 131.3% |
| Time to Breakeven | 583 days | 1480 days |
Compare to PG, CL, KMB, ENTG, EPC
In The Past
Clorox's stock fell -48.1% during the 2022 Inflation Shock from a high on 1/27/2021. A -48.1% loss requires a 92.6% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
Trade Ideas
Select past ideas related to CLX. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.1% | 3.1% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -1.9% | -1.9% | -1.9% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | -5.3% | -5.3% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.5% | 3.5% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 2.1% | 2.1% | -5.1% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.1% | 3.1% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -1.9% | -1.9% | -1.9% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | -5.3% | -5.3% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.5% | 3.5% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 2.1% | 2.1% | -5.1% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Clorox
| Peers to compare with: |
Financials
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Returns
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Comparison Analyses
Segment Financials
Revenue by Segment
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Health and Wellness | 2,485 | 2,532 | 2,427 | 2,980 | 2,749 |
| Household | 1,950 | 2,098 | 1,984 | 1,981 | 1,795 |
| Lifestyle | 1,275 | 1,338 | 1,253 | 1,218 | 1,154 |
| International | 1,162 | 1,181 | 1,180 | 1,162 | 1,023 |
| Corporate and Other | 221 | 240 | 263 | ||
| Total | 7,093 | 7,389 | 7,107 | 7,341 | 6,721 |
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| International | 1,327 | 1,410 | 1,453 | 1,489 | 1,010 |
| Health and Wellness | 1,124 | 1,184 | 1,275 | 2,043 | 2,145 |
| Lifestyle | 1,110 | 1,091 | 1,035 | 1,011 | 956 |
| Corporate and Other | 1,102 | 1,178 | 1,350 | 879 | 1,292 |
| Household | 1,088 | 1,082 | 1,045 | 912 | 810 |
| Total | 5,751 | 5,945 | 6,158 | 6,334 | 6,213 |
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 11032025 | 10-Q 9/30/2025 |
| 6302025 | 8082025 | 10-K 6/30/2025 |
| 3312025 | 5052025 | 10-Q 3/31/2025 |
| 12312024 | 2032025 | 10-Q 12/31/2024 |
| 9302024 | 10302024 | 10-Q 9/30/2024 |
| 6302024 | 8082024 | 10-K 6/30/2024 |
| 3312024 | 4302024 | 10-Q 3/31/2024 |
| 12312023 | 2012024 | 10-Q 12/31/2023 |
| 9302023 | 11012023 | 10-Q 9/30/2023 |
| 6302023 | 8102023 | 10-K 6/30/2023 |
| 3312023 | 5022023 | 10-Q 3/31/2023 |
| 12312022 | 2022023 | 10-Q 12/31/2022 |
| 9302022 | 11012022 | 10-Q 9/30/2022 |
| 6302022 | 8102022 | 10-K 6/30/2022 |
| 3312022 | 5022022 | 10-Q 3/31/2022 |
| 12312021 | 2032022 | 10-Q 12/31/2021 |
External Quote Links
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