Tearsheet

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13%
Weak multi-year price returns
2Y Excs Rtn is -67%, 3Y Excs Rtn is -54%
Expensive valuation multiples
P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 30x
1 Low stock price volatility
Vol 12M is 24%
  
2 Megatrend and thematic drivers
Megatrends include Advanced Materials. Themes include Specialty Chemicals for Performance.
  
0 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13%
1 Low stock price volatility
Vol 12M is 24%
2 Megatrend and thematic drivers
Megatrends include Advanced Materials. Themes include Specialty Chemicals for Performance.
3 Weak multi-year price returns
2Y Excs Rtn is -67%, 3Y Excs Rtn is -54%
4 Expensive valuation multiples
P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 30x

Valuation, Metrics & Events

WDFC Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Here are five key points explaining the approximate -9.3% movement in WD-40 Company (WDFC) stock between August 31, 2025, and December 4, 2025: 1. Concerns over Valuation and Future Earnings Decline: The company's stock was observed to have a high price-to-earnings (P/E) ratio of 34.6x in late August 2025, at a time when analysts were forecasting a decrease in earnings of approximately 7.9% for the upcoming year. This disparity between valuation and a deteriorating earnings outlook likely contributed to negative investor sentiment.

2. Stock Reaching a 52-Week Low: WD-40 Company's stock hit a 52-week low on October 1, 2025, trading at $193.64. This significant downturn, part of a broader 24.83% fall over the preceding year, indicated substantial pressure on the stock value amid fluctuating market conditions and evolving consumer demands.

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Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
WDFC Return39%-7%-33%51%3%-18%11%
Peers Return14%12%-20%13%8%-26%-7%
S&P 500 Return16%27%-19%24%23%16%112%

Monthly Win Rates [3]
WDFC Win Rate58%33%42%50%50%40% 
Peers Win Rate56%52%38%50%48%30% 
S&P 500 Win Rate58%75%42%67%75%70% 

Max Drawdowns [4]
WDFC Max Drawdown-20%-20%-38%-0%-10%-21% 
Peers Max Drawdown-26%-9%-35%-10%-9%-34% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: CLX, REYN, CENT, SPB, ENR. See WDFC Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)

How Low Can It Go

Unique KeyEventWDFCS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-55.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven123.9%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-26.0%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven35.1%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven191 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-17.7%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven21.5%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven62 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-48.5%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven94.1%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven753 days1480 days

Compare to CLX, REYN, CENT, SPB, ENR


In The Past

WD-40's stock fell -55.3% during the 2022 Inflation Shock from a high on 2/11/2021. A -55.3% loss requires a 123.9% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About WD-40 (WDFC)

Better Bets than WD-40 (WDFC)

Trade Ideas

Select past ideas related to WDFC. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.8%3.8%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-2.1%-2.1%-2.1%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
3.4%3.4%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
7.2%7.2%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.4%1.4%-5.1%
WDFC_4302020_Quality_Momentum_RoomToRun_10%04302020WDFCWD-40QualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
46.5%44.4%-3.5%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.8%3.8%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-2.1%-2.1%-2.1%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
3.4%3.4%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
7.2%7.2%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.4%1.4%-5.1%
WDFC_4302020_Quality_Momentum_RoomToRun_10%04302020WDFCWD-40QualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
46.5%44.4%-3.5%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for WD-40

Peers to compare with:

Financials

WDFCCLXREYNCENTSPBENRMedian
NameWD-40 Clorox Reynolds.Central .Spectrum.Energizer 
Mkt Price194.90105.1724.4233.9058.5518.5746.22
Mkt Cap2.612.95.12.11.51.32.4
Rev LTM6206,7713,7073,1202,8492,9263,023
Op Inc LTM1041,009506224132447335
FCF LTM8363625731275158208
FCF 3Y Avg88700361277-92261269
CFO LTM88853422353113254304
CFO 3Y Avg93916491325-43339332

Growth & Margins

WDFCCLXREYNCENTSPBENRMedian
NameWD-40 Clorox Reynolds.Central .Spectrum.Energizer 
Rev Chg LTM5.0%-9.3%0.8%-4.9%-2.8%1.1%-1.0%
Rev Chg 3Y Avg6.2%-1.1%-0.4%-2.5%-3.2%-1.1%-1.1%
Rev Chg Q4.8%-18.9%2.3%-3.6%-10.2%3.4%-0.6%
QoQ Delta Rev Chg LTM1.2%-4.7%0.6%-1.1%-2.7%0.8%-0.3%
Op Mgn LTM16.7%14.9%13.6%7.2%4.6%15.3%14.3%
Op Mgn 3Y Avg16.6%12.6%14.0%6.9%3.7%13.8%13.2%
QoQ Delta Op Mgn LTM0.4%-1.7%-0.5%0.7%-0.5%3.9%-0.0%
CFO/Rev LTM14.2%12.6%11.4%11.3%4.0%8.7%11.3%
CFO/Rev 3Y Avg16.0%12.9%13.1%10.1%-1.4%11.6%12.3%
FCF/Rev LTM13.5%9.4%6.9%10.0%2.6%5.4%8.2%
FCF/Rev 3Y Avg15.1%9.9%9.7%8.6%-3.1%8.9%9.3%

Valuation

WDFCCLXREYNCENTSPBENRMedian
NameWD-40 Clorox Reynolds.Central .Spectrum.Energizer 
Mkt Cap2.612.95.12.11.51.32.4
P/S4.32.21.40.70.50.51.0
P/EBIT25.413.810.09.011.43.210.7
P/E29.419.116.915.718.15.717.5
P/CFO30.417.712.26.211.75.611.9
Total Yield4.4%7.2%9.6%6.4%7.3%23.7%7.3%
Dividend Yield1.0%2.0%3.7%0.0%1.8%6.1%1.9%
FCF Yield 3Y Avg3.0%4.1%6.3%12.3%-3.2%12.8%5.2%
D/E0.00.20.30.70.62.40.5
Net D/E0.00.20.30.30.52.30.3

Returns

WDFCCLXREYNCENTSPBENRMedian
NameWD-40 Clorox Reynolds.Central .Spectrum.Energizer 
1M Rtn0.1%-3.6%0.6%9.3%9.6%-18.8%0.3%
3M Rtn-8.5%-13.5%5.0%-8.4%7.9%-33.5%-8.5%
6M Rtn-20.0%-17.2%13.1%-4.4%5.8%-15.1%-9.8%
12M Rtn-27.7%-34.7%-8.5%-15.8%-35.8%-49.6%-31.2%
3Y Rtn18.3%-22.7%-15.9%2.2%-5.5%-39.8%-10.7%
1M Excs Rtn0.1%-3.6%0.6%9.4%9.6%-18.7%0.4%
3M Excs Rtn-15.0%-20.1%-0.8%-15.1%0.4%-39.4%-15.0%
6M Excs Rtn-34.7%-31.9%-1.7%-19.1%-8.9%-29.8%-24.5%
12M Excs Rtn-42.0%-48.3%-21.9%-28.3%-47.9%-62.3%-44.9%
3Y Excs Rtn-53.8%-94.6%-87.3%-67.8%-43.9%-109.1%-77.6%

Financials

Price Behavior

Short Interest

Short Interest: As Of Date11142025
Short Interest: Shares Quantity605,981
Short Interest: % Change Since 10312025-1.0%
Average Daily Volume98,973
Days-to-Cover Short Interest6.12
Basic Shares Quantity13,532,000
Short % of Basic Shares4.5%

SEC Filings

Expand for More

Report DateFiling DateFiling
83120251027202510-K 8/31/2025
5312025710202510-Q 5/31/2025
2282025409202510-Q 2/28/2025
11302024110202510-Q 11/30/2024
83120241021202410-K 8/31/2024
5312024710202410-Q 5/31/2024
2292024409202410-Q 2/29/2024
11302023109202410-Q 11/30/2023
83120231023202310-K 8/31/2023
5312023710202310-Q 5/31/2023
2282023406202310-Q 2/28/2023
11302022109202310-Q 11/30/2022
83120221024202210-K 8/31/2022
5312022707202210-Q 5/31/2022
2282022407202210-Q 2/28/2022
11302021106202210-Q 11/30/2021

Insider Activity

Expand for More

 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Etchart Eric 10302025Buy194.0250097,0101,623,947Form
1PENDARVIS DAVID 10302025Buy196.37523102,7021,151,121Form
2KIAMILEV PHENIX Q.VP, GC & Chief Compliance Ofcr10292025Buy200.465511,025862,579Form
3Brass Steven APresident and CEO10292025Buy200.4636272,5676,767,730Form
4HYZER SARA KATHLEENVP, Finance & CFO10292025Buy200.4620040,0921,189,730Form