WD-40 (WDFC)
Market Price (12/4/2025): $193.19 | Market Cap: $2.6 BilSector: Consumer Staples | Industry: Household Products
WD-40 (WDFC)
Market Price (12/4/2025): $193.19Market Cap: $2.6 BilSector: Consumer StaplesIndustry: Household Products
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13% | Weak multi-year price returns2Y Excs Rtn is -67%, 3Y Excs Rtn is -54% | Expensive valuation multiplesP/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 30x |
| Low stock price volatilityVol 12M is 24% | ||
| Megatrend and thematic driversMegatrends include Advanced Materials. Themes include Specialty Chemicals for Performance. |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 13% |
| Low stock price volatilityVol 12M is 24% |
| Megatrend and thematic driversMegatrends include Advanced Materials. Themes include Specialty Chemicals for Performance. |
| Weak multi-year price returns2Y Excs Rtn is -67%, 3Y Excs Rtn is -54% |
| Expensive valuation multiplesP/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 30x |
Valuation, Metrics & Events
WDFC Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are five key points explaining the approximate -9.3% movement in WD-40 Company (WDFC) stock between August 31, 2025, and December 4, 2025:
1. Concerns over Valuation and Future Earnings Decline: The company's stock was observed to have a high price-to-earnings (P/E) ratio of 34.6x in late August 2025, at a time when analysts were forecasting a decrease in earnings of approximately 7.9% for the upcoming year. This disparity between valuation and a deteriorating earnings outlook likely contributed to negative investor sentiment.
2. Stock Reaching a 52-Week Low: WD-40 Company's stock hit a 52-week low on October 1, 2025, trading at $193.64. This significant downturn, part of a broader 24.83% fall over the preceding year, indicated substantial pressure on the stock value amid fluctuating market conditions and evolving consumer demands.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| WDFC Return | 39% | -7% | -33% | 51% | 3% | -18% | 11% |
| Peers Return | 14% | 12% | -20% | 13% | 8% | -26% | -7% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| WDFC Win Rate | 58% | 33% | 42% | 50% | 50% | 40% | |
| Peers Win Rate | 56% | 52% | 38% | 50% | 48% | 30% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| WDFC Max Drawdown | -20% | -20% | -38% | -0% | -10% | -21% | |
| Peers Max Drawdown | -26% | -9% | -35% | -10% | -9% | -34% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: CLX, REYN, CENT, SPB, ENR. See WDFC Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | WDFC | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -55.3% | -25.4% |
| % Gain to Breakeven | 123.9% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -26.0% | -33.9% |
| % Gain to Breakeven | 35.1% | 51.3% |
| Time to Breakeven | 191 days | 148 days |
| 2018 Correction | ||
| % Loss | -17.7% | -19.8% |
| % Gain to Breakeven | 21.5% | 24.7% |
| Time to Breakeven | 62 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -48.5% | -56.8% |
| % Gain to Breakeven | 94.1% | 131.3% |
| Time to Breakeven | 753 days | 1480 days |
Compare to CLX, REYN, CENT, SPB, ENR
In The Past
WD-40's stock fell -55.3% during the 2022 Inflation Shock from a high on 2/11/2021. A -55.3% loss requires a 123.9% gain to breakeven.
Preserve Wealth
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Asset Allocation
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Latest Trefis Analyses
Trade Ideas
Select past ideas related to WDFC. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.8% | 3.8% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -2.1% | -2.1% | -2.1% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.4% | 3.4% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 7.2% | 7.2% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.4% | 1.4% | -5.1% |
| 04302020 | WDFC | WD-40 | Quality | Q | Momentum | UpsideQuality Stocks with Momentum and UpsideBuying quality stocks with strong momentum but still having room to run | 46.5% | 44.4% | -3.5% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.8% | 3.8% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -2.1% | -2.1% | -2.1% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.4% | 3.4% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 7.2% | 7.2% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.4% | 1.4% | -5.1% |
| 04302020 | WDFC | WD-40 | Quality | Q | Momentum | UpsideQuality Stocks with Momentum and UpsideBuying quality stocks with strong momentum but still having room to run | 46.5% | 44.4% | -3.5% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for WD-40
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 46.22 |
| Mkt Cap | 2.4 |
| Rev LTM | 3,023 |
| Op Inc LTM | 335 |
| FCF LTM | 208 |
| FCF 3Y Avg | 269 |
| CFO LTM | 304 |
| CFO 3Y Avg | 332 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -1.0% |
| Rev Chg 3Y Avg | -1.1% |
| Rev Chg Q | -0.6% |
| QoQ Delta Rev Chg LTM | -0.3% |
| Op Mgn LTM | 14.3% |
| Op Mgn 3Y Avg | 13.2% |
| QoQ Delta Op Mgn LTM | -0.0% |
| CFO/Rev LTM | 11.3% |
| CFO/Rev 3Y Avg | 12.3% |
| FCF/Rev LTM | 8.2% |
| FCF/Rev 3Y Avg | 9.3% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 2.4 |
| P/S | 1.0 |
| P/EBIT | 10.7 |
| P/E | 17.5 |
| P/CFO | 11.9 |
| Total Yield | 7.3% |
| Dividend Yield | 1.9% |
| FCF Yield 3Y Avg | 5.2% |
| D/E | 0.5 |
| Net D/E | 0.3 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 0.3% |
| 3M Rtn | -8.5% |
| 6M Rtn | -9.8% |
| 12M Rtn | -31.2% |
| 3Y Rtn | -10.7% |
| 1M Excs Rtn | 0.4% |
| 3M Excs Rtn | -15.0% |
| 6M Excs Rtn | -24.5% |
| 12M Excs Rtn | -44.9% |
| 3Y Excs Rtn | -77.6% |
Comparison Analyses
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 8312025 | 10272025 | 10-K 8/31/2025 |
| 5312025 | 7102025 | 10-Q 5/31/2025 |
| 2282025 | 4092025 | 10-Q 2/28/2025 |
| 11302024 | 1102025 | 10-Q 11/30/2024 |
| 8312024 | 10212024 | 10-K 8/31/2024 |
| 5312024 | 7102024 | 10-Q 5/31/2024 |
| 2292024 | 4092024 | 10-Q 2/29/2024 |
| 11302023 | 1092024 | 10-Q 11/30/2023 |
| 8312023 | 10232023 | 10-K 8/31/2023 |
| 5312023 | 7102023 | 10-Q 5/31/2023 |
| 2282023 | 4062023 | 10-Q 2/28/2023 |
| 11302022 | 1092023 | 10-Q 11/30/2022 |
| 8312022 | 10242022 | 10-K 8/31/2022 |
| 5312022 | 7072022 | 10-Q 5/31/2022 |
| 2282022 | 4072022 | 10-Q 2/28/2022 |
| 11302021 | 1062022 | 10-Q 11/30/2021 |
Insider Activity
Expand for More| Owner | Title | Filing Date | Action | Price | Shares | TransactedValue | Value ofHeld Shares | Form | |
|---|---|---|---|---|---|---|---|---|---|
| 0 | Etchart Eric | 10302025 | Buy | 194.02 | 500 | 97,010 | 1,623,947 | Form | |
| 1 | PENDARVIS DAVID | 10302025 | Buy | 196.37 | 523 | 102,702 | 1,151,121 | Form | |
| 2 | KIAMILEV PHENIX Q. | VP, GC & Chief Compliance Ofcr | 10292025 | Buy | 200.46 | 55 | 11,025 | 862,579 | Form |
| 3 | Brass Steven A | President and CEO | 10292025 | Buy | 200.46 | 362 | 72,567 | 6,767,730 | Form |
| 4 | HYZER SARA KATHLEEN | VP, Finance & CFO | 10292025 | Buy | 200.46 | 200 | 40,092 | 1,189,730 | Form |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |