Boston Beer (SAM)


Market Price (9/20/2026): $171.56 | Market Cap: $1.8 BilSector: Consumer Staples | Industry: Brewers

Boston Beer (SAM)


Market Price (9/20/2026): $171.56
Market Cap: $1.8 Bil
Sector: Consumer Staples
Industry: Brewers

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -13%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11%

Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -25%

Attractive yield
FCF Yield is 12%

Low stock price volatility
Vol 12M is 38%

Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, Health & Wellness Trends, and Adult Beverage Innovation. Themes include Craft & Premium Alcoholic Beverages, Show more.

Weak multi-year price returns
2Y Excs Rtn is -72%, 3Y Excs Rtn is -126%

Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 14%

Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -6.1%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -2.1%, Rev Chg QQuarterly Revenue Change % is -3.3%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -8.1%

Key risks
SAM key risks include [1] declining volumes in its key Truly and Samuel Adams brands amid shifting consumer preferences, Show more.

0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -13%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11%
2 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -25%
3 Attractive yield
FCF Yield is 12%
4 Low stock price volatility
Vol 12M is 38%
5 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, Health & Wellness Trends, and Adult Beverage Innovation. Themes include Craft & Premium Alcoholic Beverages, Show more.
6 Weak multi-year price returns
2Y Excs Rtn is -72%, 3Y Excs Rtn is -126%
7 Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 14%
8 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -6.1%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -2.1%, Rev Chg QQuarterly Revenue Change % is -3.3%
9 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -8.1%
10 Key risks
SAM key risks include [1] declining volumes in its key Truly and Samuel Adams brands amid shifting consumer preferences, Show more.

SAM in ETFs

Weight = SAM's share of each fund

VTI0.00%
ITOT0.00%
IWM0.04%
IJH0.04%
VB0.02%
AVUV0.20%
FNDA0.09%
IJJ0.08%
+12 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 9/11/2026

Boston Beer (SAM) stock has lost about 5% since 5/31/2026 because of the following key factors:

1. Boston Beer Company reported disappointing fiscal Q2 2026 results (for the 13 weeks ended June 27, 2026), significantly missing earnings expectations. The company announced non-GAAP diluted earnings per share (EPS) of $3.65, substantially missing analysts' consensus estimates of $4.83 by $1.18. While net revenue of $568.34 million slightly surpassed expectations, it still represented a 3.3% decrease year-over-year.

2. The company experienced continued declines in core brand volumes and faced intensified competitive pressures. Depletions decreased 6% year-over-year in fiscal Q2 2026, and shipments were down 4.5%. This decline was driven by several key brands, including Twisted Tea, Truly Hard Seltzer, Samuel Adams, Hard Mountain Dew, and Dogfish Head, despite modest increases in Sun Cruiser and Angry Orchard brands. This indicates ongoing challenges in market share, particularly within the highly competitive "beyond beer" categories such as hard seltzer, even as the broader hard seltzer market is projected to grow.

Show more
Updated on 9/11/2026

Boston Beer (SAM) stock has lost about 5% since 5/31/2026 because of the following key factors:

1. Boston Beer Company reported disappointing fiscal Q2 2026 results (for the 13 weeks ended June 27, 2026), significantly missing earnings expectations. The company announced non-GAAP diluted earnings per share (EPS) of $3.65, substantially missing analysts' consensus estimates of $4.83 by $1.18. While net revenue of $568.34 million slightly surpassed expectations, it still represented a 3.3% decrease year-over-year.

2. The company experienced continued declines in core brand volumes and faced intensified competitive pressures. Depletions decreased 6% year-over-year in fiscal Q2 2026, and shipments were down 4.5%. This decline was driven by several key brands, including Twisted Tea, Truly Hard Seltzer, Samuel Adams, Hard Mountain Dew, and Dogfish Head, despite modest increases in Sun Cruiser and Angry Orchard brands. This indicates ongoing challenges in market share, particularly within the highly competitive "beyond beer" categories such as hard seltzer, even as the broader hard seltzer market is projected to grow.

3. Analyst downgrades and reduced price targets followed the weak financial performance and outlook. In the wake of the Q2 2026 earnings report on July 23, 2026, several brokerage firms adjusted their ratings and price objectives. For example, on July 24, 2026, Roth Capital reaffirmed a "buy" rating but lowered its price target from $315.00 to $295.00, while Citigroup cut its price objective from $195.00 to $185.00 and maintained a "neutral" rating. Additionally, Zacks Research downgraded Boston Beer from a "hold" to a "strong sell" rating on the same day, reflecting diminished confidence in the company's near-term prospects.

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Stock Movement Drivers

Fundamental Drivers

The -3.2% change in SAM stock from 5/31/2026 to 9/19/2026 was primarily driven by a -3.0% change in the company's P/S Multiple.
(LTM values as of)53120269192026Change
Stock Price ($)177.28171.57-3.2%
Change Contribution By: 
Total Revenues ($ Mil)1,9451,925-1.0%
P/S Multiple1.00.9-3.0%
Shares Outstanding (Mil)10100.8%
Cumulative Contribution-3.2%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2026 to 9/19/2026
ReturnCorrelation
SAM-3.2% 
Market (SPY)0.9%-14.3%
Sector (XLP)-0.1%56.2%

Fundamental Drivers

The -24.3% change in SAM stock from 2/28/2026 to 9/19/2026 was primarily driven by a -24.5% change in the company's P/S Multiple.
(LTM values as of)22820269192026Change
Stock Price ($)226.78171.57-24.3%
Change Contribution By: 
Total Revenues ($ Mil)1,9651,925-2.0%
P/S Multiple1.20.9-24.5%
Shares Outstanding (Mil)11102.3%
Cumulative Contribution-24.3%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2026 to 9/19/2026
ReturnCorrelation
SAM-24.3% 
Market (SPY)11.6%-10.4%
Sector (XLP)-7.5%36.3%

Fundamental Drivers

The -22.4% change in SAM stock from 8/31/2025 to 9/19/2026 was primarily driven by a -22.6% change in the company's P/S Multiple.
(LTM values as of)83120259192026Change
Stock Price ($)221.09171.57-22.4%
Change Contribution By: 
Total Revenues ($ Mil)2,0501,925-6.1%
P/S Multiple1.20.9-22.6%
Shares Outstanding (Mil)11106.8%
Cumulative Contribution-22.4%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2025 to 9/19/2026
ReturnCorrelation
SAM-22.4% 
Market (SPY)19.4%-3.1%
Sector (XLP)4.6%39.8%

Fundamental Drivers

The -53.0% change in SAM stock from 8/31/2023 to 9/19/2026 was primarily driven by a -57.5% change in the company's P/S Multiple.
(LTM values as of)83120239192026Change
Stock Price ($)365.43171.57-53.0%
Change Contribution By: 
Total Revenues ($ Mil)2,0571,925-6.4%
P/S Multiple2.20.9-57.5%
Shares Outstanding (Mil)121018.1%
Cumulative Contribution-53.0%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2023 to 9/19/2026
ReturnCorrelation
SAM-53.0% 
Market (SPY)75.6%15.3%
Sector (XLP)22.6%38.7%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
SAM Return-49%-35%5%-13%-35%-12%-83%
Peers Return12%4%7%-6%-4%1%15%
S&P 500 Return27%-19%24%23%16%12%103%

Monthly Win Rates [3]
SAM Win Rate33%33%50%42%33%56% 
Peers Win Rate53%53%57%48%52%53% 
S&P 500 Win Rate75%42%67%75%67%44% 

Max Drawdowns [4]
SAM Max Drawdown-66%-44%-28%-31%-38%-38% 
Peers Max Drawdown-17%-17%-19%-21%-26%-22% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: STZ, TAP, MNST, KDP, PEP. See SAM Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/18/2026 (YTD)

How Low Can It Go

EventSAMS&P 500
2023 SVB Regional Banking Crisis
  % Loss-19.5%-6.7%
  % Gain to Breakeven24.2%7.1%
  Time to Breakeven61 days31 days
2020 COVID-19 Crash
  % Loss-28.6%-33.7%
  % Gain to Breakeven40.1%50.9%
  Time to Breakeven38 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-16.1%-19.2%
  % Gain to Breakeven19.2%23.8%
  Time to Breakeven43 days105 days
2016-2017 Trump Reflation Bond Selloff
  % Loss-13.8%-3.7%
  % Gain to Breakeven16.0%3.9%
  Time to Breakeven37 days6 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-30.1%-12.2%
  % Gain to Breakeven43.0%13.9%
  Time to Breakeven841 days62 days
2014-2016 Oil Price Collapse
  % Loss-26.0%-6.8%
  % Gain to Breakeven35.1%7.3%
  Time to Breakeven813 days15 days

Compare to STZ, TAP, MNST, KDP, PEP

In The Past

Boston Beer's stock fell -7.8% during the 2025 US Tariff Shock. Such a loss loss requires a 8.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventSAMS&P 500
2020 COVID-19 Crash
  % Loss-28.6%-33.7%
  % Gain to Breakeven40.1%50.9%
  Time to Breakeven38 days140 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-30.1%-12.2%
  % Gain to Breakeven43.0%13.9%
  Time to Breakeven841 days62 days
2014-2016 Oil Price Collapse
  % Loss-26.0%-6.8%
  % Gain to Breakeven35.1%7.3%
  Time to Breakeven813 days15 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-21.9%-17.9%
  % Gain to Breakeven28.0%21.8%
  Time to Breakeven30 days123 days
2008-2009 Global Financial Crisis
  % Loss-52.8%-53.4%
  % Gain to Breakeven111.8%114.4%
  Time to Breakeven155 days1085 days

Compare to STZ, TAP, MNST, KDP, PEP

In The Past

Boston Beer's stock fell -7.8% during the 2025 US Tariff Shock. Such a loss loss requires a 8.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Boston Beer (SAM)

The Boston Beer Company, Inc. (SAM) is a leading producer and seller of alcoholic beverages, primarily operating within the United States but with a growing international presence. Established in 1984, the company has evolved significantly from its origins as a craft beer pioneer to a diversified player in the adult beverage industry.

The company's product portfolio is extensive and includes several well-known brands across various categories. Its flagship product remains Samuel Adams Boston Lager, complemented by other popular beer brands like Dogfish Head. Beyond beer, Boston Beer is a significant player in hard ciders with Angry Orchard, a major force in the hard seltzer market with Truly Hard Seltzer, and offers the popular ready-to-drink Twisted Tea. This broad range allows the company to cater to diverse consumer tastes in the alcoholic beverage sector.

Boston Beer primarily serves its markets through an indirect distribution model. In the United States, it sells its products to a network of approximately 400 wholesalers, who in turn distribute to various retail outlets such as grocery stores, club stores, convenience stores, liquor stores, bars, and restaurants. The company also extends its reach internationally, selling its products through wholesalers and importers in Canada, Europe, Australia, New Zealand, Mexico, and parts of Central and South America, among other regions.

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Here are 1-3 brief analogies for Boston Beer (SAM):

  • The PepsiCo of alcoholic beverages.

  • A smaller, craft-focused Anheuser-Busch InBev.

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  • Samuel Adams: Produces a range of beers, most notably its flagship Samuel Adams Boston Lager.
  • Twisted Tea: Offers hard ciders and hard seltzers under this brand.
  • Truly Hard Seltzer: Specializes in hard seltzers.
  • Angry Orchard: Known for its range of hard ciders.
  • Dogfish Head: Produces various beers.
  • Angel City: Offers various beers.
  • Coney Island: Produces various beers.
  • Concrete Beach: Offers various beers.

AI Analysis | Feedback

The Boston Beer Company (SAM) sells its products primarily to other businesses. Its major customers are a network of approximately 400 wholesalers in the United States, as well as international wholesalers, importers, and other agencies that in turn sell to various retailers. The provided background information does not list the specific names of these customer companies.

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  • Malteurop
  • Hopsteiner

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The Boston Beer Company (SAM) management team includes:

Jim Koch, Chief Executive Officer

Jim Koch founded The Boston Beer Company in 1984, bringing to life a generations-old family recipe for Samuel Adams Boston Lager. Prior to establishing the brewery, he worked as a consultant for an international consulting firm with a focus on manufacturing. He previously served as President and CEO from 1984 until January 2001 and reassumed the role of Chief Executive Officer in August 2025. His career began as a consultant with the Boston Consulting Group.

Diego Reynoso, Chief Financial Officer and Treasurer

Diego Reynoso joined Boston Beer as Chief Financial Officer and Treasurer in September 2023. He brings over 25 years of experience in finance and operations within the alcoholic beverage and food industries. Before his tenure at Boston Beer, Mr. Reynoso served as the Chief Financial Officer of the Prepared Foods division of Tyson Foods from 2021 to 2023. From 2017 to 2021, he was the Senior Vice President and Chief Financial Officer of the $5 billion beer division at Constellation Brands. He also held various senior financial and operational roles at Beam Suntory Inc. from 2005 to 2017. Earlier in his career, he held positions at Allied-Domecq, Danone, and Procter & Gamble. He is currently a member of the Board of Directors of SunOpta Inc.

Phil Hodges, Chief Operating Officer

Phil Hodges was named Chief Operating Officer of The Boston Beer Company in October 2025. He previously served as the Chief Supply Chain Officer (CSCO) for the company since May 2023, after providing supply chain consulting services since 2022. Mr. Hodges possesses more than 30 years of experience in the consumer packaged goods (CPG) sector, including roles as CSCO of Carlsberg, Chief Financial Officer of Kraft Foods International, and General Manager of Mondelez in Southeast Asia.

Michael Crowley, Chief Sales Officer

Michael Crowley was appointed Chief Sales Officer of Boston Beer in January 2024. He has a long history with the company, having worked in senior sales roles since 1996. His previous positions include Atlantic Division Senior Sales Director from 2014 to 2023, Senior National Account Manager from 2011 to 2014, and Regional Sales Manager for New York and New Jersey from 1996 to 2011.

Matt Murphy, Chief Accounting Officer and Vice President of Finance

Matt Murphy serves as the Chief Accounting Officer and Vice President of Finance at Boston Beer. He also held the role of Interim Chief Financial Officer from April 2023 to September 2023. Mr. Murphy was appointed Chief Accounting Officer in August 2015 and previously served as the Corporate Controller of Boston Beer since September 2006.

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The Boston Beer Company (SAM) faces several significant risks to its business, primarily stemming from challenges in maintaining brand volume and navigating an intensely competitive and evolving alcoholic beverage market.

  1. Declining Brand Volumes and Shifting Consumer Preferences: The most significant risk to Boston Beer is the persistent decline in volumes for key brands, notably Truly Hard Seltzer and Samuel Adams, with recent indications of declines even in Twisted Tea. This volume pressure is a number one internal risk, driven by a rapidly shifting consumer landscape that includes moderation trends, new industry headwinds like weight loss medications, and a growing shift toward cannabis use. Despite efforts to improve gross margins through price increases and operational efficiencies, the core issue of declining demand for its flagship products remains a major drag on the company's financial performance.
  2. Intense Competition and Market Volatility: The alcoholic beverage market is characterized by intense competition from both large international and domestic players (e.g., Anheuser-Busch InBev, Molson Coors, Constellation Brands) and numerous smaller craft brewers. Boston Beer's reliance on "Beyond Beer" categories, particularly hard seltzers, exposes it to significant market volatility. The hard seltzer category, which once saw rapid growth, has experienced significant declines in recent years, with dollar sales dropping approximately 8% in 2024 and 4.5% in 2025. This over-saturation of the market with similar products has led to consumer confusion and a challenging environment for maintaining market share.
  3. Supply Chain and Contractual Obligations: The company is subject to supply chain risks, including contractual obligations with third-party producers that have resulted in "shortfall fees" negatively impacting gross margins. For example, the company still anticipates an unfavorable cost impact from contractual obligations, with shortfall fees and non-cash expenses from third-party production pre-payments negatively impacting gross margins. Additionally, reliance on independent distributors and foreign suppliers for raw materials could lead to complications within the supply chain and potential drops in production volume. Regulatory risks, such as tariffs, also contribute to an unfavorable cost impact on the company's bottom line.

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The addressable markets for Boston Beer's main products are as follows:

Beer

  • The global beer market size was valued at approximately USD 902.12 billion in 2025.
  • In the United States, the beer market size reached approximately USD 109.3 billion in 2025.

Hard Cider

  • The global hard cider market size was valued at approximately USD 17.42 billion in 2025.
  • In the United States, hard cider sales reached USD 502 million in 2025.

Hard Seltzer

  • The global hard seltzer market size was calculated to be approximately USD 34.07 billion in 2025.
  • In North America, the hard seltzer market accounted for approximately USD 19.13 billion in 2025.

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For The Boston Beer Company (SAM), several key initiatives and market trends are expected to drive future revenue growth over the next 2-3 years:

  1. Continued Growth and Innovation in the "Beyond Beer" Category, especially Twisted Tea and Sun Cruiser: Boston Beer has a significant presence in the "Beyond Beer" segment, which constitutes a large portion of its total volume and is expected to continue growing. Twisted Tea remains a strong performer and a consistent growth driver for the company, with plans for increased advertising and new product variations to expand drinker occasions. Additionally, Sun Cruiser Iced Tea & Vodka, launched in 2024, has shown rapid growth in volumes (over 300% year-over-year in 2025) and is considered a key, margin-accretive innovation with further expansion planned for 2026.
  2. Strategic Pricing and Favorable Product Mix: The company has been successful in driving revenue through price increases and an optimized product mix, focusing on higher-margin offerings. This strategy helps to offset volume pressures in certain categories and contributes to overall revenue expansion.
  3. Increased Brand Investments and Marketing: Boston Beer plans to significantly increase advertising and promotional spending for its core brands, including Twisted Tea and Truly, as well as new innovations. These investments in media and local marketing are aimed at enhancing brand visibility, improving market share trends, and driving long-term performance.
  4. Disciplined Launch and Expansion of New Products and Innovations: Despite headwinds in the broader hard seltzer market, Boston Beer maintains a "fewer things better" approach to innovation. Successful new products like Truly Unruly (an 8% ABV hard seltzer) have become top growth drivers in their sub-categories. The company is actively testing new brands and intends to expand successful innovations like Sun Cruiser, while also launching additional new brands in the coming years.

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Share Repurchases

  • Boston Beer repurchased approximately $199.2 million in shares during 2025, with an additional $13.7 million repurchased through February 20, 2026.
  • The company repurchased $238.614 million in shares in 2024.
  • As of February 20, 2026, approximately $215 million remained on the $1.6 billion share repurchase authorization.

Share Issuance

  • No significant large-scale share issuances for cash were reported. Equity awards, such as performance-based stock options and restricted stock, were granted to executives as part of compensation, with vesting schedules extending through 2027.

Inbound Investments

  • No information available.

Outbound Investments

  • No information available.

Capital Expenditures

  • Capital expenditures for 2025 were $54.563 million, reduced from an earlier forecast.
  • Capital expenditures were $76.277 million in 2024 and $64.087 million in 2023.
  • Expected capital expenditures for 2026 are between $70 million and $90 million, primarily focused on company-owned breweries to build capabilities, improve efficiency, and expand local capacity.

Better Bets vs. Boston Beer (SAM)

Peer Outperformance in Brewers

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Share of Brewers constituents that SAM has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
insufficient peer history
3Y
insufficient peer history
5Y
insufficient peer history
Brewers peers with revenue growth within 4pp of SAM's that beat it on at least 2 of 3 windows, and by at least 20pp over 5Y. Growth is matched by construction, so the gap is largely a re-rating gap. The multiple column is the context for it.
Ticker Name Rev Growth 3Y Avg P/E 1Y3Y5Y 5Y Gap
SAM Boston Beer -2.1% -25.4x -23.1%-53.8%-67.3%
TAP Molson Coors Beverage -0.2% -3.1x -15.8%-35.5%-1.8% +65pp
Price returns, excluding dividends. P/E shown for context only and not used for matching.
Median price return by industry across the Consumer Staples sector, ranked by 5Y. Brewers is SAM's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Consumer Staples Merchandise Retail 12 5.2%35.8%55.2% NGVC 255% · VLGEA 147% · WMT 139%
Food Retail 6 -6.4%50.7%47.9% CASY 228% · SFM 216% · KR 65%
Tobacco 6 -38.5%10.6%42.4% PM 136% · MO 112% · TPB 59%
Food Distributors 9 -1.3%34.7%18.5% CHEF 266% · USFD 179% · ANDE 165%
Soft Drinks & Non-alcoholic Beverages 12 -5.7%-18.9%1.1% COKE 427% · BRFH 176% · CCHGY 112%
Brewers ← 3 -15.8%-35.5%-1.8% BUD 46% · TAP -2% · SAM -67%
Agricultural Products & Services 11 -3.4%6.9%-10.3% BG 71% · ADM 62% · INGR 29%
Household Products 19 2.0%-11.4%-16.5% IPAR 88% · ACU 85% · CL 29%
Personal Care Products 4 -3.4%-8.7%-25.5% ELF 232% · PG 16% · EL -68%
Packaged Foods & Meats 47 -26.2%-36.7%-40.8% MAMA 450% · LWAY 325% · SENEA 304%
Distillers & Vintners 5 -45.5%-59.7%-76.4% STZ -38% · BF-B -58% · MGPI -76%
Drug Retail 3 -41.0%-85.8%-93.3% HITI -58% · PETS -93% · SCNX -99%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

Latest Trefis Analyses

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

SAMSTZTAPMNSTKDPPEPMedian
NameBoston B.Constell.Molson C.Monster .Keurig D.PepsiCo  
Mkt Price171.57118.9737.5344.7130.96129.7581.84
Mkt Cap1.820.67.087.542.1177.231.4
Rev LTM1,9259,13911,0849,21920,09096,90410,151
Op Inc LTM1042,8631,4762,6883,33814,4952,776
FCF LTM2061,7941,3262,0811,9659,2821,880
FCF 3Y Avg2061,7481,2121,8031,5207,7931,634
CFO LTM2592,6691,9772,2392,52713,4562,383
CFO 3Y Avg2672,8671,9002,0322,08812,7942,060

Growth & Margins

SAMSTZTAPMNSTKDPPEPMedian
NameBoston B.Constell.Molson C.Monster .Keurig D.PepsiCo  
Rev Chg LTM-6.1%-10.5%-1.8%20.4%27.5%5.6%1.9%
Rev Chg 3Y Avg-2.1%-0.9%-0.2%11.5%11.8%2.5%1.2%
Rev Chg Q-3.3%-11.3%-3.3%20.2%75.6%6.4%1.6%
QoQ Delta Rev Chg LTM-1.0%-2.6%-0.9%4.8%18.6%1.5%0.3%
Op Inc Chg LTM-43.0%-14.9%-12.8%30.3%-1.3%17.0%-7.0%
Op Inc Chg 3Y Avg2.0%0.9%6.7%14.4%5.3%6.9%6.0%
Op Mgn LTM5.4%31.3%13.3%29.2%16.6%15.0%15.8%
Op Mgn 3Y Avg7.2%32.1%14.6%27.8%20.4%14.3%17.5%
QoQ Delta Op Mgn LTM-1.8%-0.0%-2.1%-0.2%-4.7%0.2%-1.0%
CFO/Rev LTM13.5%29.2%17.8%24.3%12.6%13.9%15.9%
CFO/Rev 3Y Avg13.4%29.3%16.6%25.2%12.3%13.7%15.1%
FCF/Rev LTM10.7%19.6%12.0%22.6%9.8%9.6%11.3%
FCF/Rev 3Y Avg10.3%17.9%10.6%22.3%8.8%8.3%10.5%

Valuation

SAMSTZTAPMNSTKDPPEPMedian
NameBoston B.Constell.Molson C.Monster .Keurig D.PepsiCo  
Mkt Cap1.820.67.087.542.1177.231.4
P/S0.92.30.69.52.11.82.0
P/Op Inc17.17.24.832.612.612.212.4
P/EBIT17.17.5-2.932.014.012.413.2
P/E-25.412.2-3.141.129.517.014.6
P/CFO6.97.73.639.116.713.210.5
Total Yield-3.9%11.6%-27.6%2.4%6.5%10.3%4.5%
Dividend Yield0.0%3.5%5.2%0.0%3.1%4.4%3.3%
FCF Yield 3Y Avg9.0%5.8%13.6%2.7%3.4%4.0%4.9%
D/E0.00.51.10.00.70.30.4
Net D/E-0.10.50.8-0.00.70.20.4

Returns

SAMSTZTAPMNSTKDPPEPMedian
NameBoston B.Constell.Molson C.Monster .Keurig D.PepsiCo  
1M Rtn-10.1%-11.3%-10.9%-5.9%-2.2%-7.7%-8.9%
3M Rtn-2.6%-15.1%-3.6%-2.1%1.4%-7.7%-3.1%
6M Rtn-23.1%-19.3%-7.2%21.3%18.3%-11.7%-9.4%
12M Rtn-23.1%-7.9%-15.8%39.4%18.0%-4.8%-6.3%
3Y Rtn-53.8%-51.5%-35.5%60.4%0.0%-18.9%-27.2%
1M Excs Rtn-7.5%-10.2%-9.9%-5.0%0.4%-7.3%-7.4%
3M Excs Rtn-4.6%-17.1%-5.6%-4.1%-0.6%-9.7%-5.1%
6M Excs Rtn-41.8%-36.3%-24.9%5.5%0.1%-29.0%-27.0%
12M Excs Rtn-39.8%-23.9%-32.2%18.5%1.5%-20.3%-22.1%
3Y Excs Rtn-125.6%-122.4%-105.1%-13.0%-69.3%-90.8%-98.0%

Comparison Analyses

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Produces and sells alcohol beverages under various brands1,9652,0132,0092,0902,058
Total1,9652,0132,0092,0902,058


Net Income by Segment
$ Mil202520242023
Produces and sells alcohol beverages under various brands1086076
Total1086076


Price Behavior

Price Behavior
Market Price$171.57 
Market Cap ($ Bil)1.8 
First Trading Date11/21/1995 
Distance from 52W High-34.0% 
   50 Days200 Days
DMA Price$178.83$202.67
DMA Trenddownindeterminate
Distance from DMA-4.1%-15.3%
 3M1YR
Volatility38.9%38.0%
Downside Capture-47.55-7.23
Upside Capture-55.96-36.73
Correlation (SPY)-20.5%-3.2%
SAM Betas & Captures as of 8/31/2026

 1M2M3M6M1Y3Y
Beta0.33-0.47-0.57-0.35-0.100.36
Up Beta-0.39-1.44-0.71-0.340.140.48
Down Beta-1.94-0.03-0.24-0.400.150.20
Up Capture56%-15%-52%-39%-21%4%
Bmk +ve Days10213268138427
Stock +ve Days10223665130365
Down Capture174%-23%-80%-11%-26%79%
Bmk -ve Days11213259113324
Stock -ve Days11202862121385

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with SAM
SAM-24.0%37.8%-0.65-
Sector ETF (XLP)5.3%14.5%0.1339.5%
Equity (SPY)16.9%12.9%0.94-3.1%
Gold (GLD)19.1%29.3%0.605.6%
Commodities (DBC)46.3%20.6%1.73-7.6%
Real Estate (VNQ)4.9%13.6%0.1031.9%
Bitcoin (BTCUSD)-30.6%44.3%-0.704.0%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with SAM
SAM-20.1%38.4%-0.49-
Sector ETF (XLP)5.5%13.7%0.1837.6%
Equity (SPY)12.9%17.2%0.5732.2%
Gold (GLD)19.1%18.8%0.832.3%
Commodities (DBC)11.2%19.5%0.45-0.8%
Real Estate (VNQ)1.1%18.8%-0.0535.4%
Bitcoin (BTCUSD)12.5%52.5%0.4212.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with SAM
SAM-0.1%40.8%0.13-
Sector ETF (XLP)7.1%14.9%0.3435.3%
Equity (SPY)15.1%18.0%0.7232.9%
Gold (GLD)12.1%16.4%0.614.3%
Commodities (DBC)8.3%18.1%0.376.9%
Real Estate (VNQ)4.4%20.7%0.1831.5%
Bitcoin (BTCUSD)62.6%66.2%1.0211.2%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date8312026
Short Interest: Shares Quantity1.4 Mil
Short Interest: % Change Since 81520260.7%
Average Daily Volume0.2 Mil
Days-to-Cover Short Interest8.9 days
Basic Shares Quantity10.4 Mil
Short % of Basic Shares13.7%

Earnings Returns History

Updated 8/25/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/23/20263.2%6.2%6.6%
4/30/2026-9.6%-14.4%-29.4%
2/24/2026-4.3%-0.5%-1.4%
10/23/20255.5%-6.2%-10.8%
7/24/20256.5%2.6%10.8%
4/24/20252.3%1.0%-4.3%
2/25/20253.0%2.0%1.5%
10/24/2024-2.0%-3.6%3.6%
...
SUMMARY STATS   
# Positive141010
# Negative101414
Median Positive4.3%7.6%5.4%
Median Negative-8.8%-7.2%-10.5%
Max Positive19.7%15.1%13.4%
Max Negative-26.0%-25.5%-37.9%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/23/20263.2%6.2%6.6%
4/30/2026-9.6%-14.4%-29.4%
2/24/2026-4.3%-0.5%-1.4%
10/23/20255.5%-6.2%-10.8%
7/24/20256.5%2.6%10.8%
4/24/20252.3%1.0%-4.3%
2/25/20253.0%2.0%1.5%
10/24/2024-2.0%-3.6%3.6%
7/25/20247.5%2.4%4.2%
4/25/2024-1.4%-2.9%-9.2%
2/27/2024-15.8%-19.7%-16.8%
10/26/2023-12.4%-8.7%-7.9%
7/27/202316.8%14.3%13.4%
4/27/20230.4%-3.7%0.5%
2/15/2023-14.7%-14.5%-21.0%
10/20/202219.7%12.8%12.0%
7/21/20226.2%12.3%9.6%
4/21/20221.4%9.0%-4.8%
2/16/2022-2.7%-8.2%-1.6%
10/21/20211.6%-4.0%-10.1%
7/22/2021-26.0%-25.5%-37.9%
4/22/20213.0%-2.9%-16.1%
2/17/2021-8.0%-10.9%-12.7%
10/22/202018.8%15.1%2.2%
SUMMARY STATS   
# Positive141010
# Negative101414
Median Positive4.3%7.6%5.4%
Median Negative-8.8%-7.2%-10.5%
Max Positive19.7%15.1%13.4%
Max Negative-26.0%-25.5%-37.9%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202607/23/202610-Q
03/31/202604/30/202610-Q
12/31/202502/24/202610-K
09/30/202510/23/202510-Q
06/30/202507/24/202510-Q
03/31/202504/24/202510-Q
12/31/202402/25/202510-K
09/30/202410/24/202410-Q
06/30/202407/25/202410-Q
03/31/202404/25/202410-Q
12/31/202302/27/202410-K
09/30/202310/26/202310-Q
06/30/202307/27/202310-Q
03/31/202304/27/202310-Q
12/31/202202/22/202310-K
09/30/202210/20/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202607/23/202610-Q
03/31/202604/30/202610-Q
12/31/202502/24/202610-K
09/30/202510/23/202510-Q
06/30/202507/24/202510-Q
03/31/202504/24/202510-Q
12/31/202402/25/202510-K
09/30/202410/24/202410-Q
06/30/202407/25/202410-Q
03/31/202404/25/202410-Q
12/31/202302/27/202410-K
09/30/202310/26/202310-Q
06/30/202307/27/202310-Q
03/31/202304/27/202310-Q
12/31/202202/22/202310-K
09/30/202210/20/202210-Q
06/30/202207/21/202210-Q
03/31/202204/21/202210-Q
12/31/202102/22/202210-K
09/30/202110/21/202110-Q
06/30/202107/22/202110-Q
03/31/202104/22/202110-Q
12/31/202002/17/202110-K
09/30/202010/22/202010-Q
06/30/202007/23/202010-Q
03/31/202004/22/202010-Q
12/31/201902/19/202010-K
09/30/201910/29/201910-Q

Recent Forward Guidance

Updated 7/27/2026

Latest: Q2 2026 Earnings Reported 7/23/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Price IncreasesReported0.010.010.02 0.0%AffirmedGuidance: 0.01 for 2026
2026 Tariff CostsReported20.00 Mil25.00 Mil30.00 Mil0.0% AffirmedGuidance: 25.00 Mil for 2026
2026 Advertising, Promotion, and Selling Expense Year Over Year ChangeReported010.00 Mil20.00 Mil-66.7% LoweredGuidance: 30.00 Mil for 2026
2026 Capital SpendingReported60.00 Mil70.00 Mil80.00 Mil-12.5% LoweredGuidance: 80.00 Mil for 2026
2026 Gross MarginReported48.5%49.25%50.0% 0.2%RaisedGuidance: 49.0% for 2026
2026 GAAP Tax RateReported-12.0%-11.5%-11.0% -1.5%LoweredGuidance: -10.0% for 2026
2026 Non GAAP Tax RateReported29.0%29.5%30.0% 0.0%AffirmedGuidance: 29.5% for 2026
2026 GAAP EPSReported-6.23-5.23-4.23-13.1% RaisedGuidance: -6.02 for 2026
2026 Non GAAP EPSReported8.59.510.50.0% AffirmedGuidance: 9.5 for 2026


Prior: Q1 2026 Earnings Reported 4/30/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Price IncreasesReported0.010.010.02 0.0%AffirmedGuidance: 0.01 for 2026
2026 Tariff CostsReported20.00 Mil25.00 Mil30.00 Mil0.0% AffirmedGuidance: 25.00 Mil for 2026
2026 Advertising, Promotion, and Selling Expense Year Over Year ChangeReported20.00 Mil30.00 Mil40.00 Mil0.0% AffirmedGuidance: 30.00 Mil for 2026
2026 Capital SpendingReported70.00 Mil80.00 Mil90.00 Mil0.0% AffirmedGuidance: 80.00 Mil for 2026
2026 Gross Margin (including Tariffs)Reported48.0%49.0%50.0% 0.0%AffirmedGuidance: 49.0% for 2026
2026 GAAP Tax Rate (Benefit)/ ProvisionReported-10.5%-10.0%-9.5%   
2026 Non GAAP Tax Rate ProvisionReported29.0%29.5%30.0% 0.0%AffirmedGuidance: 29.5% for 2026
2026 GAAP EPS (Income/ (Loss))Reported-7.02-6.02-5.02   
2026 Non GAAP EPSReported8.59.510.5-2.6% LoweredGuidance: 9.75 for 2026

Insider Activity

Updated 5/28/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Spillane, MichaelDirectSell11042025205.783,120642,0362,238,277Form
2Fritsch, Annette NVP of Product Design and R&DDirectSell8112025219.24600131,5462,129,955Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Spillane, MichaelDirectSell11042025205.783,120642,0362,238,277Form
2Fritsch, Annette NVP of Product Design and R&DDirectSell8112025219.24600131,5462,129,955Form

Investor Activity (13F)

Updated Sep 20, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Woodson Capital Management, LP$20.7 Mil3.4%28TRIM -10.0%13F
Southernsun Asset Management, LLC$17.2 Mil2.5%31Hold13F
Prescott General Partners LLC$10.4 Mil0.8%10New13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Prescott General Partners LLC$10.4 Mil0.8%10New13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Woodson Capital Management, LP$20.7 Mil3.4%28TRIM -10.0%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Woodson Capital Management, LP$20.7 Mil3.4%28TRIM -10.0%13F
Southernsun Asset Management, LLC$17.2 Mil2.5%31Hold13F
Prescott General Partners LLC$10.4 Mil0.8%10New13F
Core Cache Last Updated: 9/19/2026