Monster Beverage (MNST)
Market Price (12/25/2025): $77.44 | Market Cap: $75.6 BilSector: Consumer Staples | Industry: Soft Drinks & Non-alcoholic Beverages
Monster Beverage (MNST)
Market Price (12/25/2025): $77.44Market Cap: $75.6 BilSector: Consumer StaplesIndustry: Soft Drinks & Non-alcoholic Beverages
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
| Attractive operating marginsOp Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 28% | Trading close to highsDist 52W High is -0.3%, Dist 3Y High is -0.3% | Expensive valuation multiplesP/SPrice/Sales ratio is 9.5x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 33x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 35x, P/EPrice/Earnings or Price/(Net Income) is 44x |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 27%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 24%, CFO LTM is 2.2 Bil | Weak multi-year price returns2Y Excs Rtn is -5.1%, 3Y Excs Rtn is -27% | Key risksMNST key risks include [1] regulatory and health scrutiny targeting its core energy and alcohol products, Show more. |
| Low stock price volatilityVol 12M is 23% | ||
| Megatrend and thematic driversMegatrends include Health & Wellness Trends. Themes include Functional Foods & Beverages, and Nutritional Supplements. |
| Attractive operating marginsOp Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 28% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 27%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 24%, CFO LTM is 2.2 Bil |
| Low stock price volatilityVol 12M is 23% |
| Megatrend and thematic driversMegatrends include Health & Wellness Trends. Themes include Functional Foods & Beverages, and Nutritional Supplements. |
| Trading close to highsDist 52W High is -0.3%, Dist 3Y High is -0.3% |
| Weak multi-year price returns2Y Excs Rtn is -5.1%, 3Y Excs Rtn is -27% |
| Expensive valuation multiplesP/SPrice/Sales ratio is 9.5x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 33x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 35x, P/EPrice/Earnings or Price/(Net Income) is 44x |
| Key risksMNST key risks include [1] regulatory and health scrutiny targeting its core energy and alcohol products, Show more. |
Why The Stock Moved
Qualitative Assessment
AI Analysis | Feedback
1. Monster Beverage reported strong second-quarter 2025 financial results. The company achieved record net sales of $2.11 billion, an 11.1% increase year-over-year, marking the first time sales crossed the $2 billion threshold. Additionally, gross profit, operating income, net income, and earnings per share all outpaced sales growth.2. The company exceeded analyst expectations with its third-quarter 2025 earnings. Monster Beverage reported an earnings per share (EPS) of $0.53, surpassing the forecasted $0.48. Record quarterly net sales reached $2.2 billion, exceeding the anticipated $2.11 billion, representing a 16.8% increase year-over-year.
Show more
Stock Movement Drivers
Fundamental Drivers
The 19.2% change in MNST stock from 9/24/2025 to 12/24/2025 was primarily driven by a 8.7% change in the company's P/E Multiple.| 9242025 | 12242025 | Change | |
|---|---|---|---|
| Stock Price ($) | 64.93 | 77.42 | 19.24% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 7659.16 | 7975.33 | 4.13% |
| Net Income Margin (%) | 20.54% | 21.65% | 5.41% |
| P/E Multiple | 40.27 | 43.78 | 8.73% |
| Shares Outstanding (Mil) | 975.75 | 976.61 | -0.09% |
| Cumulative Contribution | 19.24% |
Market Drivers
9/24/2025 to 12/24/2025| Return | Correlation | |
|---|---|---|
| MNST | 19.2% | |
| Market (SPY) | 4.4% | -7.7% |
| Sector (XLP) | -0.5% | 42.3% |
Fundamental Drivers
The 24.5% change in MNST stock from 6/25/2025 to 12/24/2025 was primarily driven by a 9.2% change in the company's P/E Multiple.| 6252025 | 12242025 | Change | |
|---|---|---|---|
| Stock Price ($) | 62.20 | 77.42 | 24.47% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 7448.17 | 7975.33 | 7.08% |
| Net Income Margin (%) | 20.27% | 21.65% | 6.81% |
| P/E Multiple | 40.11 | 43.78 | 9.17% |
| Shares Outstanding (Mil) | 973.62 | 976.61 | -0.31% |
| Cumulative Contribution | 24.47% |
Market Drivers
6/25/2025 to 12/24/2025| Return | Correlation | |
|---|---|---|
| MNST | 24.5% | |
| Market (SPY) | 14.0% | -0.8% |
| Sector (XLP) | -2.0% | 43.7% |
Fundamental Drivers
The 47.4% change in MNST stock from 12/24/2024 to 12/24/2025 was primarily driven by a 37.2% change in the company's P/E Multiple.| 12242024 | 12242025 | Change | |
|---|---|---|---|
| Stock Price ($) | 52.51 | 77.42 | 47.44% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 7410.78 | 7975.33 | 7.62% |
| Net Income Margin (%) | 21.66% | 21.65% | -0.04% |
| P/E Multiple | 31.92 | 43.78 | 37.16% |
| Shares Outstanding (Mil) | 975.84 | 976.61 | -0.08% |
| Cumulative Contribution | 47.44% |
Market Drivers
12/24/2024 to 12/24/2025| Return | Correlation | |
|---|---|---|
| MNST | 47.4% | |
| Market (SPY) | 15.8% | 27.6% |
| Sector (XLP) | 0.2% | 57.2% |
Fundamental Drivers
The 52.9% change in MNST stock from 12/25/2022 to 12/24/2025 was primarily driven by a 28.2% change in the company's Total Revenues ($ Mil).| 12252022 | 12242025 | Change | |
|---|---|---|---|
| Stock Price ($) | 50.63 | 77.42 | 52.91% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 6223.16 | 7975.33 | 28.16% |
| Net Income Margin (%) | 19.46% | 21.65% | 11.25% |
| P/E Multiple | 44.04 | 43.78 | -0.59% |
| Shares Outstanding (Mil) | 1053.59 | 976.61 | 7.31% |
| Cumulative Contribution | 52.10% |
Market Drivers
12/25/2023 to 12/24/2025| Return | Correlation | |
|---|---|---|
| MNST | 38.2% | |
| Market (SPY) | 48.9% | 20.5% |
| Sector (XLP) | 14.9% | 46.3% |
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| MNST Return | 46% | 4% | 6% | 13% | -9% | 48% | 144% |
| Peers Return | 209% | 22% | 12% | 10% | -12% | 9% | 349% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 18% | 115% |
Monthly Win Rates [3] | |||||||
| MNST Win Rate | 58% | 50% | 50% | 58% | 50% | 67% | |
| Peers Win Rate | 65% | 58% | 50% | 50% | 43% | 50% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 73% | |
Max Drawdowns [4] | |||||||
| MNST Max Drawdown | -20% | -12% | -25% | -6% | -22% | -12% | |
| Peers Max Drawdown | -29% | -10% | -17% | -15% | -17% | -16% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: PEP, KO, CELH, KDP, FIZZ. See MNST Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/24/2025 (YTD)
How Low Can It Go
| Event | MNST | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -26.6% | -25.4% |
| % Gain to Breakeven | 36.3% | 34.1% |
| Time to Breakeven | 142 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -27.6% | -33.9% |
| % Gain to Breakeven | 38.1% | 51.3% |
| Time to Breakeven | 65 days | 148 days |
| 2018 Correction | ||
| % Loss | -30.4% | -19.8% |
| % Gain to Breakeven | 43.7% | 24.7% |
| Time to Breakeven | 408 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -69.2% | -56.8% |
| % Gain to Breakeven | 224.3% | 131.3% |
| Time to Breakeven | 933 days | 1,480 days |
Compare to COKE, CELH, FIZZ, KO, PEP
In The Past
Monster Beverage's stock fell -26.6% during the 2022 Inflation Shock from a high on 8/10/2021. A -26.6% loss requires a 36.3% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through three segments: Monster Energy Drinks, Strategic Brands, and Other. It offers carbonated energy drinks, non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. The company sells its products to bottlers, full-service beverage distributors, as well as sells directly to retail grocery and speciality chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers, and the military; and concentrates and/or beverage bases to authorized bottling and canning operations. It provides its products under the Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Muscle Monster, Espresso Monster, Punch Monster, Juice Monster, Monster Hydro Energy Water, Monster Hydro Super Sport, Monster HydroSport Super Fuel, Monster Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, and Reign Inferno Thermogenic Fuel, as well as NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, Fury, and True North brands. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
AI Analysis | Feedback
Here are 1-3 brief analogies to describe Monster Beverage (MNST):
- Like a specialized Coca-Cola or PepsiCo, but with its empire built almost entirely around energy drinks and other alternative beverages.
- Think of it as the Starbucks of the energy drink market, offering a wide range of high-octane beverages primarily in cans.
AI Analysis | Feedback
- Monster Energy drinks: The company's flagship line of carbonated energy beverages offered in a wide array of flavors and formulations.
- Reign Total Body Fuel: A performance-focused energy drink brand containing BCAAs, CoQ10, and electrolytes, marketed towards fitness enthusiasts.
- NOS Energy drinks: A high-performance energy drink brand recognizable by its automotive-inspired nitrous oxide system (NOS) branding.
- Bang Energy drinks: A line of high-caffeine and BCAA-infused energy drinks, now a key brand in Monster Beverage's portfolio following acquisition.
- Java Monster: A collection of ready-to-drink coffee + energy beverages, blending premium coffee with Monster's signature energy blend.
- Full Throttle Energy drinks: A line of bold-tasting energy drinks, licensed and distributed by Monster Beverage.
AI Analysis | Feedback
Monster Beverage (symbol: MNST) sells primarily to other companies (B2B) rather than directly to individuals. Its major customers are the beverage bottlers and distributors that purchase Monster products for subsequent distribution to retailers and other outlets. Here are the major customer companies:- The Coca-Cola Company (symbol: KO): Through a strategic partnership, The Coca-Cola Company's global bottling network, which includes both company-owned and independent bottlers, serves as the primary distribution channel for Monster Beverage products in many markets worldwide. These bottlers purchase Monster products from Monster for distribution to retailers.
- Coca-Cola Europacific Partners plc (symbol: CCEP): As a major publicly traded independent bottler and distributor within The Coca-Cola Company's system, CCEP is a direct major customer of Monster Beverage. CCEP purchases and distributes Monster products in various territories, including Western Europe, Australia, New Zealand, and Indonesia.
- Other Independent Beverage Distributors: Beyond the Coca-Cola system, Monster Beverage also utilizes a network of other independent beverage distributors in various markets globally. These numerous regional distributors collectively represent a significant customer base, purchasing Monster products for distribution to a wide array of retail and foodservice establishments.
AI Analysis | Feedback
- Ball Corporation (BLL)
- Crown Holdings, Inc. (CCK)
- The Coca-Cola Company (KO)
AI Analysis | Feedback
Rodney Sacks, Chairman of the Board
Rodney Sacks is the Chairman of the Board of Monster Beverage Corporation, having previously served as Co-Chief Executive Officer until June 2025. A South African-born businessman, he, along with Hilton Schlosberg, acquired Hansen Natural Corporation in 1990. Before his involvement with Monster, Sacks was a senior partner at Werksmans, a prominent law firm in South Africa. Under his leadership, Hansen Natural transformed into Monster Beverage, launching the Monster energy drink brand in 2002. In 2015, Coca-Cola acquired a 16.7% stake in Monster Beverage for $2.15 billion. In June 2025, Sacks and Schlosberg also acquired Thrifty Ice Cream through their holding company, Hilton Holdings.
Hilton Schlosberg, Chief Executive Officer and Vice Chairman
Hilton Schlosberg serves as the Chief Executive Officer of Monster Beverage Corporation, effective June 13, 2025, and also holds the position of Vice Chairman. He previously served as Co-Chief Executive Officer since January 2021, and has been with the company since 1990, holding key leadership roles including President, COO, and CFO for over 23 years. Schlosberg, a South African-born businessman, co-led the acquisition of Hansen Natural Corporation with Rodney Sacks in 1990. He played a pivotal role in the company's financial management and strategic planning, guiding its growth and profitability. Under his leadership, the company launched the Monster energy drink brand in 2002 and rebranded as Monster Beverage in 2012. In 2015, Coca-Cola purchased a 16.7% stake in Monster Beverage for $2.15 billion. In June 2025, Schlosberg and Sacks acquired Thrifty Ice Cream through their company, Hilton Holdings.
Thomas J. Kelly, Chief Financial Officer
Thomas J. Kelly is the Chief Financial Officer of Monster Beverage Corporation. He assumed this role, succeeding Hilton Schlosberg, in January 2021. Kelly has extensive experience with the company, having served as Executive Vice President of Finance and/or Controller and Secretary of Monster Energy Company since 1992.
Guy P. Carling, President of EMEA & OSP
Guy P. Carling is the President of EMEA & OSP (Europe, Middle East, Africa & Other Strategic Markets) for Monster Beverage Corporation.
Emelie C. Tirre, Chief Commercial Officer
Emelie C. Tirre serves as the Chief Commercial Officer of Monster Beverage Corporation.
AI Analysis | Feedback
The key risks to Monster Beverage's business (MNST) are:
- Regulatory and Health Concerns: Monster Beverage faces ongoing and potential future regulatory scrutiny regarding its energy drinks and, increasingly, its alcohol beverages. This includes concerns over ingredients, marketing practices, and potential sales restrictions or additional taxes. Changes in government regulations, new labeling requirements, or increased compliance costs could significantly impact the company's business. Furthermore, growing consumer awareness and concern for health, wellness, and nutrition, particularly regarding caloric intake from sugar-sweetened beverages and the perceived undesirability of artificial ingredients, could reduce demand for Monster's products.
- Intense Competition and Shifting Consumer Preferences: The beverage industry is highly competitive, and Monster Beverage faces significant rivalry from established energy drink brands like Red Bull, as well as numerous emerging brands and other beverage categories. This competitive pressure necessitates continuous innovation and adaptation of strategies to maintain market share and profitability. The company is also vulnerable to shifts in consumer preferences, especially a growing trend towards healthier options, which could adversely affect demand for its core energy drink products.
- Reliance on The Coca-Cola Company (TCCC) and Supply Chain Dependencies: Monster Beverage's business performance is heavily reliant on its extensive commercial arrangements with The Coca-Cola Company (TCCC) for distribution. Disagreements or changes within TCCC's distribution network could adversely affect Monster's operations and market access. Additionally, Monster depends on a limited number of third-party suppliers for key raw materials and co-packers/bottlers, which poses a risk of supply disruptions or operational constraints if these partners face issues.
AI Analysis | Feedback
```htmlThe accelerated shift in consumer preferences towards "better-for-you" and functional beverages, coupled with the rapid rise of new competitors leveraging these trends and modern marketing strategies. New market entrants, often backed by influencers or focused on specific lifestyle niches (e.g., Prime Hydration/Energy, Celsius, Alani Nu), are effectively capturing market share by offering products positioned as healthier, with natural ingredients, lower sugar, and additional functional benefits (e.g., nootropics, adaptogens). This challenges Monster's traditional energy drink market, which is often perceived as high in sugar, artificial ingredients, and extreme caffeine, particularly among younger, health-conscious demographics. If this trend continues to accelerate, it could lead to a long-term erosion of Monster's core market and brand dominance.
```AI Analysis | Feedback
Monster Beverage Corporation (MNST) operates in several key beverage markets. The addressable market sizes for its main products are as follows:
Energy Drinks
- Global: The global energy drinks market size was estimated at approximately USD 133.90 billion in 2024.
- U.S.: The U.S. energy drinks market size was estimated at approximately USD 25.01 billion in 2024.
Juice/Juice Drinks
- Global: The global fruit juice market size reached approximately USD 159.6 billion in 2024.
- U.S.: The United States fruit juice market size was valued at approximately USD 55.5 billion in 2024.
Ready-to-Drink (RTD) Coffee
- Global: The global ready-to-drink coffee market size was estimated at approximately USD 29.44 billion in 2024.
- U.S.: The ready-to-drink coffee market in the United States generated a revenue of approximately USD 6,622.7 million (or USD 6.62 billion) in 2024.
Alcoholic Beverages
- null
AI Analysis | Feedback
Monster Beverage Corporation (MNST) is expected to drive future revenue growth over the next 2-3 years through several key strategies:
- New Product Innovation and Launches: Monster Beverage has a robust innovation pipeline with plans for new product introductions in 2026. These include a female-focused brand named FLRT, Monster Energy Strawberry Shots, and the Juice Monster Beauty line. Additionally, the company plans to launch new flavors such as Monster Energy Electric Blue, Monster Energy Orange Dreamsicle, Juiced Monster Bad Apple, and Monster Energy Ultra Wild Passion in various regions. The continued strong performance and expansion of existing lines like the Monster Energy Ultra and Juice Monster families are also expected to contribute to growth.
- International Market Expansion: International sales are a significant growth engine for Monster Beverage, accounting for 43% of total net sales in Q3 2025 and demonstrating strong year-over-year increases. The company is experiencing rapid growth in regions like EMEA (Europe, Middle East, and Africa) and Asia-Pacific, with specific mentions of increasing sales in China and India. The rollout of existing successful products, such as Monster Energy Lando Norris Zero Sugar in additional EMEA markets, further underscores this expansion strategy.
- Strategic Pricing Actions: Monster Beverage has been implementing strategic pricing adjustments and plans for further selective price increases and reduced promotional allowances in the U.S. in Q4 2025. These actions are aimed at improving gross profit margins and offsetting rising costs, thereby contributing positively to overall revenue growth and profitability.
- Growth in Health-Conscious and Sugar-Free Options: Shifting consumer preferences towards healthier choices, particularly sugar-free beverages, are fueling demand for Monster's zero-sugar offerings like the Monster Energy Ultra line. This trend is a significant driver, with strong demand for sugar-free and new flavors helping the company surpass forecasts.
- Supply Chain Optimization and Operational Efficiency: While not a direct revenue driver, Monster Beverage's focus on optimizing its supply chain and enhancing operational efficiency has led to improved gross profit margins. These efficiencies support better cost management, allowing the company to invest more in growth initiatives like product innovation and market expansion, indirectly bolstering revenue potential.
AI Analysis | Feedback
Share Repurchases
- Monster Beverage's Board of Directors authorized a new $500.0 million share repurchase program on August 19, 2024, following the full utilization of a previous authorization.
- In May 2024, the company authorized a modified "Dutch auction" tender offer, repurchasing approximately 56.6 million shares at $53.00 per share for an aggregate of about $3.0 billion. This repurchase was funded by $2.25 billion in cash and $750 million in borrowings.
- Total annual share repurchases were approximately $3.77 billion in 2024, $658.952 million in 2023, and $771.028 million in 2022.
Share Issuance
- No significant share issuances for capital raising purposes were identified over the last 3-5 years. The number of outstanding shares generally decreased due to substantial share repurchases.
Outbound Investments
- In 2023, Monster Beverage completed the acquisition of the Bang Energy® drink business.
- The company acquired CANARCHY in 2022, marking an entry into the beer industry.
Capital Expenditures
- Monster Beverage's capital expenditures have shown an increasing trend, with $188.7 million in 2022, $221.4 million in 2023, and $264.1 million in 2024.
- For the twelve months ending June 30, 2025, capital expenditures were $198.7 million, with estimates for the full year 2025 around $184.3 million.
- These expenditures are primarily focused on the acquisition of property and equipment, including real property, plant and manufacturing equipment, coolers, leasehold improvements, and the acquisition and maintenance of trademarks.
Latest Trefis Analyses
| Title | |
|---|---|
| ARTICLES |
Trade Ideas
Select ideas related to MNST. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -6.5% | -6.5% | -7.4% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -8.1% | -8.1% | -9.2% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 13.2% | 13.2% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 5.2% | 5.2% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -5.3% | -5.3% | -6.0% |
| 12312024 | MNST | Monster Beverage | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 20.9% | 47.3% | -12.2% |
| 05312024 | MNST | Monster Beverage | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 6.2% | 23.2% | -13.3% |
| 03312022 | MNST | Monster Beverage | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 10.2% | 35.2% | 0.0% |
| 12312018 | MNST | Monster Beverage | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 31.6% | 29.1% | -2.5% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Monster Beverage
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 57.41 |
| Mkt Cap | 56.8 |
| Rev LTM | 12,075 |
| Op Inc LTM | 2,866 |
| FCF LTM | 1,772 |
| FCF 3Y Avg | 1,489 |
| CFO LTM | 2,154 |
| CFO 3Y Avg | 1,872 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 4.8% |
| Rev Chg 3Y Avg | 4.9% |
| Rev Chg Q | 7.9% |
| QoQ Delta Rev Chg LTM | 2.0% |
| Op Mgn LTM | 20.6% |
| Op Mgn 3Y Avg | 20.4% |
| QoQ Delta Op Mgn LTM | 0.4% |
| CFO/Rev LTM | 16.0% |
| CFO/Rev 3Y Avg | 15.7% |
| FCF/Rev LTM | 12.4% |
| FCF/Rev 3Y Avg | 13.7% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 56.8 |
| P/S | 4.0 |
| P/EBIT | 18.4 |
| P/E | 25.6 |
| P/CFO | 19.3 |
| Total Yield | 6.0% |
| Dividend Yield | 0.8% |
| FCF Yield 3Y Avg | 3.0% |
| D/E | 0.0 |
| Net D/E | 0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 1.0% |
| 3M Rtn | 4.2% |
| 6M Rtn | 0.3% |
| 12M Rtn | 6.3% |
| 3Y Rtn | 3.7% |
| 1M Excs Rtn | -2.3% |
| 3M Excs Rtn | 0.4% |
| 6M Excs Rtn | -12.4% |
| 12M Excs Rtn | -10.3% |
| 3Y Excs Rtn | -76.8% |
Comparison Analyses
Segment Financials
Revenue by Segment| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Monster Energy® Drinks | 6,555 | 5,833 | 5,221 | 4,305 | 3,904 |
| Strategic Brands | 377 | 353 | 295 | 266 | 275 |
| Alcohol Brands | 185 | 101 | |||
| Other | 23 | 23 | 26 | 27 | 22 |
| Corporate and unallocated | 0 | 0 | |||
| Total | 7,140 | 6,311 | 5,541 | 4,599 | 4,201 |
| $ Mil | 2024 | 2023 | 2022 | 2021 | 2020 |
|---|---|---|---|---|---|
| Monster Energy® Drinks | 2,339 | 1,850 | 1,991 | 1,820 | 1,566 |
| Strategic Brands | 207 | 198 | 174 | 155 | 164 |
| Other | 4 | 3 | 7 | 6 | 4 |
| Alcohol Brands | -81 | -32 | |||
| Corporate and unallocated | -515 | -435 | -374 | -348 | -331 |
| Total | 1,953 | 1,585 | 1,797 | 1,633 | 1,403 |
Price Behavior
Price Behavior
| Market Price | $77.42 | |
| Market Cap ($ Bil) | 75.6 | |
| First Trading Date | 08/18/1995 | |
| Distance from 52W High | -0.3% | |
| 50 Days | 200 Days | |
| DMA Price | $71.92 | $64.24 |
| DMA Trend | up | up |
| Distance from DMA | 7.7% | 20.5% |
| 3M | 1YR | |
| Volatility | 23.0% | 23.4% |
| Downside Capture | -65.19 | 4.75 |
| Upside Capture | 30.62 | 42.64 |
| Correlation (SPY) | -7.1% | 27.9% |
MNST Betas & Captures as of 11/30/2025
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.30 | -0.21 | -0.19 | 0.09 | 0.33 | 0.41 |
| Up Beta | -0.06 | -0.30 | -0.24 | 0.06 | 0.49 | 0.44 |
| Down Beta | 0.13 | -0.02 | 0.08 | -0.12 | 0.23 | 0.33 |
| Up Capture | 147% | 18% | 26% | 33% | 28% | 17% |
| Bmk +ve Days | 12 | 25 | 38 | 73 | 141 | 426 |
| Stock +ve Days | 13 | 26 | 39 | 68 | 136 | 400 |
| Down Capture | -21% | -68% | -91% | -3% | 15% | 67% |
| Bmk -ve Days | 7 | 16 | 24 | 52 | 107 | 323 |
| Stock -ve Days | 6 | 15 | 23 | 56 | 111 | 348 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Comparison of MNST With Other Asset Classes (Last 1Y) | |||||||
|---|---|---|---|---|---|---|---|
| MNST | Sector ETF | Equity | Gold | Commodities | Real Estate | Bitcoin | |
| Annualized Return | 52.1% | 0.7% | 19.2% | 71.9% | 8.9% | 6.0% | -10.4% |
| Annualized Volatility | 23.4% | 13.9% | 19.5% | 19.3% | 15.3% | 17.1% | 35.0% |
| Sharpe Ratio | 1.73 | -0.19 | 0.78 | 2.69 | 0.36 | 0.18 | -0.12 |
| Correlation With Other Assets | 57.3% | 28.0% | 6.8% | 2.1% | 37.8% | 4.7% | |
ETFs used for asset classes: Sector ETF = XLP, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Comparison of MNST With Other Asset Classes (Last 5Y) | |||||||
|---|---|---|---|---|---|---|---|
| MNST | Sector ETF | Equity | Gold | Commodities | Real Estate | Bitcoin | |
| Annualized Return | 11.5% | 5.8% | 14.9% | 18.7% | 11.7% | 4.8% | 32.6% |
| Annualized Volatility | 23.9% | 13.0% | 17.1% | 15.5% | 18.7% | 18.9% | 48.7% |
| Sharpe Ratio | 0.44 | 0.24 | 0.70 | 0.97 | 0.51 | 0.17 | 0.59 |
| Correlation With Other Assets | 55.1% | 44.8% | 3.3% | 1.2% | 41.3% | 14.4% | |
ETFs used for asset classes: Sector ETF = XLP, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Comparison of MNST With Other Asset Classes (Last 10Y) | |||||||
|---|---|---|---|---|---|---|---|
| MNST | Sector ETF | Equity | Gold | Commodities | Real Estate | Bitcoin | |
| Annualized Return | 11.7% | 7.1% | 14.7% | 14.9% | 6.9% | 5.2% | 69.2% |
| Annualized Volatility | 26.4% | 14.7% | 18.0% | 14.8% | 17.6% | 20.8% | 55.8% |
| Sharpe Ratio | 0.45 | 0.36 | 0.70 | 0.83 | 0.31 | 0.22 | 0.90 |
| Correlation With Other Assets | 58.1% | 53.0% | 4.5% | 11.7% | 45.2% | 9.9% | |
ETFs used for asset classes: Sector ETF = XLP, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 11/6/2025 | 5.2% | 7.2% | 10.9% |
| 8/7/2025 | 6.4% | 5.6% | 3.7% |
| 5/8/2025 | 1.4% | 3.6% | 4.8% |
| 2/27/2025 | 5.3% | 7.3% | 11.4% |
| 11/7/2024 | -1.1% | 2.2% | -2.8% |
| 8/7/2024 | -10.9% | -8.5% | -3.7% |
| 2/28/2024 | 5.8% | 4.4% | 6.1% |
| 11/2/2023 | 5.5% | 4.6% | 4.8% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 14 | 17 | 14 |
| # Negative | 8 | 5 | 8 |
| Median Positive | 5.4% | 4.6% | 6.8% |
| Median Negative | -3.2% | -5.8% | -2.6% |
| Max Positive | 7.5% | 9.0% | 13.4% |
| Max Negative | -10.9% | -8.5% | -11.5% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 11072025 | 10-Q 9/30/2025 |
| 6302025 | 8082025 | 10-Q 6/30/2025 |
| 3312025 | 5092025 | 10-Q 3/31/2025 |
| 12312024 | 2282025 | 10-K 12/31/2024 |
| 9302024 | 11082024 | 10-Q 9/30/2024 |
| 6302024 | 8082024 | 10-Q 6/30/2024 |
| 3312024 | 5072024 | 10-Q 3/31/2024 |
| 12312023 | 2292024 | 10-K 12/31/2023 |
| 9302023 | 11062023 | 10-Q 9/30/2023 |
| 6302023 | 8042023 | 10-Q 6/30/2023 |
| 3312023 | 5052023 | 10-Q 3/31/2023 |
| 12312022 | 3012023 | 10-K 12/31/2022 |
| 9302022 | 11042022 | 10-Q 9/30/2022 |
| 6302022 | 8052022 | 10-Q 6/30/2022 |
| 3312022 | 5062022 | 10-Q 3/31/2022 |
| 12312021 | 2282022 | 10-K 12/31/2021 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
Prefer one of these to Trefis? Tell us why.