Here are 1-3 brief analogies for PepsiCo:

• Like Coca-Cola, but also owns a massive snack food empire including brands like Lay's and Doritos.
• Essentially a combination of Coca-Cola (for beverages) and Mondelez International (for snacks like Oreo and Cadbury).
• Like Nestlé, but predominantly focused on iconic beverages and snack brands.

• Pepsi-Cola: A globally recognized carbonated soft drink.
• Mountain Dew: A popular citrus-flavored carbonated soft drink.
• Gatorade: A leading brand of sports drinks designed for hydration and electrolyte replenishment.
• Lay's: One of the world's most popular brands of potato chips.
• Doritos: A well-known brand of flavored tortilla chips.
• Cheetos: A widely recognized brand of cheese-flavored puffed corn snacks.
• Quaker Oats: A brand specializing in oatmeal, cereals, and other grain-based breakfast products.
• Tropicana: A major producer of fruit juices, especially orange juice.
• Aquafina: A brand of purified bottled water.

PepsiCo (symbol: PEP) primarily sells its products to other companies rather than directly to individual consumers.

Based on their public filings (e.g., the most recent 10-K), PepsiCo explicitly states that no single customer accounted for more than 10% of its consolidated net revenue in recent fiscal years. Therefore, no individual "major customer" company is specifically disclosed by name as meeting that disclosure threshold. However, PepsiCo's major customers are the large companies operating within its key distribution channels. These include:

• Large Retail Chains: These companies operate the supermarkets, hypermarkets, mass merchandisers, club stores, convenience stores, and drugstores that stock PepsiCo's food, snack, and beverage products for sale to consumers. They represent a significant portion of PepsiCo's sales volume.

  Examples of such companies (these are illustrative of the type of customer and not individually disclosed major customers by PepsiCo):

  • Walmart Inc. (WMT)
  • The Kroger Co. (KR)
  • Target Corporation (TGT)
  • Costco Wholesale Corporation (COST)

• Foodservice Distributors and Operators: This category includes companies that distribute products to or operate "away-from-home" channels such as restaurants, hotels, schools, hospitals, cinemas, and vending machine operators. PepsiCo provides beverages and snacks for these establishments.

  Examples of such companies (these are illustrative of the type of customer and not individually disclosed major customers by PepsiCo):

  • Sysco Corporation (SYY)
  • US Foods Holding Corp. (USFD)
  • Compass Group PLC (CMG.L)

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Ramon Laguarta, Chairman and Chief Executive Officer

Ramon Laguarta has served as PepsiCo's CEO since 2018 and Chairman of the Board since 2019. Before joining PepsiCo in 1996, he began his professional career at Chupa Chups, a Spanish confectionery company, where he held various international roles across Asia, Europe, the Middle East, and the United States. While at PepsiCo, he played a key role in the acquisition of Russian dairy and juice company Wimm-Bill-Dann in 2010. Laguarta holds an MBA from ESADE Business School in Spain and a Master's in International Management from Thunderbird School of Global Management.

Hugh F. Johnston, Vice Chairman and Chief Financial Officer

Hugh F. Johnston has been the Chief Financial Officer and Executive Vice President of PepsiCo since March 2010 and its Vice Chairman since July 2015. He joined PepsiCo in 1987. From August 1999 to March 2002, he left PepsiCo to pursue a general management role as Vice President, Retail at Merck Medco, where he led its retail pharmacy card business, rejoining PepsiCo in 2002. Johnston also previously held a position as Principal at General Electric Co. He serves on the board of directors for Microsoft Corporation and HCA Healthcare.

Athina Kanioura, Executive Vice President, Chief Strategy and Transformation Officer

Athina Kanioura is the Executive Vice President, Chief Strategy and Transformation Officer at PepsiCo, a role she assumed in September 2020. In this position, she is responsible for the company's end-to-end strategy, including digitalization, data strategy, and company-wide transformation efforts. Prior to joining PepsiCo, Kanioura spent 15 years at Accenture, where she was the Chief Analytics Officer and Global Head of Applied Intelligence, specializing in applying AI and analytics to drive business value. Her experience spans various industries, including telecommunications, oil and gas, financial services, and consumer packaged goods, working with companies like Mondelez, Unilever, P&G, and Adidas.

Ram Krishnan, CEO, PepsiCo Beverages U.S.

Ram Krishnan is the CEO of PepsiCo Beverages U.S. (PBUS), overseeing all aspects of PepsiCo's beverage business in the United States and the Global Away From Home business. He joined PepsiCo in 2006 and has held several senior leadership roles, including CEO of International Beverages and Chief Commercial Officer of PepsiCo, and CEO of the Asia Pacific, Australia/New Zealand, and China (APAC) Region. Before his tenure at PepsiCo, Krishnan spent six years at Cadillac, where he was part of the team that helped turn around the brand and launched the Cadillac Escalade.

Becky Schmitt, Executive Vice President and Chief People Officer

Becky Schmitt is the Executive Vice President and Chief People Officer at PepsiCo, a role she assumed in October 2023. She leads the global HR organization, focusing on talent attraction and workforce development. Before joining PepsiCo, Schmitt served as Chief People Officer at Cognizant, a multinational information technology services and consulting company. Her career also includes various executive HR roles at Walmart, such as Senior Vice President and Chief People Officer of Sam's Club and Chief People Officer for Walmart's U.S. eCommerce and Corporate Functions. Additionally, Schmitt spent 21 years with Accenture in multiple senior HR roles globally.

The key risks to PepsiCo's business include evolving consumer preferences, supply chain disruptions and cost pressures, and increasing regulatory scrutiny.

1. Changing Consumer Preferences and Health Consciousness: PepsiCo faces a significant risk from the ongoing shift in consumer preferences towards healthier food and beverage options. Many of the company's traditional snack and soft drink products are perceived as unhealthy, leading to declining demand and impacting market share. To address this, PepsiCo is adapting its product portfolio to include healthier alternatives and innovating with new flavors.
2. Supply Chain Disruptions and Cost Pressures: The company is exposed to risks related to its global supply chain, including reliance on a limited number of suppliers and sourcing raw materials from regions subject to political instability or unfavorable economic conditions. These factors can lead to manufacturing disruptions, increased costs for raw materials, packaging, transportation, and labor, and pressure on profit margins. Tariffs and global trade tensions further exacerbate these cost pressures.
3. Regulatory Risks: PepsiCo operates in an environment of tightening regulations, particularly concerning packaging waste and product ingredients. New laws and taxes on certain types of plastic packaging, along with recycling requirements, can increase operational costs and negatively affect product demand. Additionally, regulations related to health and ingredients (e.g., taxes on sugary drinks) can impact pricing and consumer appeal.

The increasing adoption of GLP-1 agonists (e.g., Ozempic, Wegovy) that reduce appetite and cravings for sugary and fatty foods, which could directly impact demand for PepsiCo's core beverage and snack products.

PepsiCo operates in several large addressable markets globally and regionally for its main products and services:

• Savory Snacks: The global savory snacks market was valued at approximately USD 281.2 billion in 2024 and is projected to reach USD 417.2 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 5.2% from 2025 to 2032. In Europe, the savory snacks retail market was worth approximately €40 billion (USD 43.2 billion) in 2023. The European savory snacks market was valued at USD 47.6 billion in 2024 and is projected to reach USD 75.3 billion by 2035, growing at a CAGR of 4.4% from 2025 to 2035.
• Carbonated Soft Drinks (CSD): The global carbonated soft drink market size is expected to reach USD 320.1 billion by 2028, growing at a CAGR of 4.7% from 2021 to 2028. Other estimates for the global market vary, with the overall global soft drinks market, where carbonated drinks hold a 42.5% share, valued at USD 373.4 billion in 2024, projected to reach USD 563.4 billion by 2034. In North America, the carbonated soft drinks market size was estimated at USD 79.06 billion in 2024 and is projected to reach USD 112.04 billion by 2033, with a CAGR of 3.95% from 2025 to 2033. Another source indicates the North America carbonated soft drinks market was valued at USD 103.59 billion in 2023 and is expected to reach USD 159.23 billion by 2031, at a CAGR of 5.5% from 2023 to 2031.
• Sports Drinks: The global sports drink market size was valued at USD 28.44 billion in 2024 and is expected to grow at a CAGR of 5.5% from 2025 to 2032, reaching nearly USD 43.65 billion by 2032. North America held the largest share of the global sports drink market in 2024, accounting for 38.47% of the market.
• Fruit Juice: The global fruit juice market size reached USD 159.6 billion in 2024 and is expected to reach USD 219.6 billion by 2033, exhibiting a CAGR of 3.6% from 2025 to 2033. Another estimate for the global fruit juice market size reached a value of about USD 158.35 billion in 2024 and is assessed to grow at a CAGR of 5.20% to reach around USD 262.89 billion by 2034. North America held the largest share of the global fruit and vegetable juice market in 2024, accounting for 36.2%. Europe accounted for the largest market share in the fruit juice market.
• Oatmeal/Oats: The global oatmeal market was valued at USD 6.05 billion in 2024 and is expected to reach USD 9.67 billion by 2033, with a CAGR of 5.35% from 2025 to 2033. Europe dominated the oats market in 2023 with a revenue share of 50.34%.

Expected Drivers of Future Revenue Growth for PepsiCo (PEP)

PepsiCo (PEP) is anticipated to drive future revenue growth over the next two to three years through a combination of strategic initiatives across its diverse food and beverage portfolio. Key drivers include:

1. Strategic Pricing and Revenue Realization: PepsiCo has been implementing deliberate changes to its pricing and promotional strategies to optimize revenue realization. This involves a focus on balancing volume growth with price increases to enhance the top line.
2. International Market Expansion: International markets are consistently highlighted as a significant opportunity for growth and profitability. The company aims for sustained mid-single-digit growth in these regions, with particular attention to developing markets where there is potential for increased per capita consumption and frequency.
3. Product Innovation and Portfolio Expansion: PepsiCo is investing in product innovation, including the expansion of its "permissible snacks portfolio" and the launch of new protein beverages. The company is also focusing on new platforms, which includes introducing new products in areas like the high-protein breakfast market and integrating higher-growth brands such as Poppi and Alani Nu into its portfolio.
4. Enhanced Market Execution and Brand Investment: Improvements in operational basics, such as service levels and fill rates, are expected to lead to better execution at the point of sale, thereby driving volume growth. Additionally, consistent investment in strengthening core brands like Pepsi and Gatorade is aimed at gaining market share and fostering long-term business growth.

Share Repurchases

• PepsiCo's share repurchases for fiscal years ending December 2020 to 2024 averaged -$1.235 billion.
• In February 2022, the Board authorized a new share repurchase program of up to $10 billion of PepsiCo common stock through February 2026.
• Annual share buybacks were $2.096 billion in 2020, decreased to -$198 million in 2021, and increased to $1.607 billion in 2022.

Share Issuance

• PepsiCo's issuance of common stock for fiscal years ending December 2020 to 2024 averaged $156.8 million.
• Annual issuance peaked in December 2021 at $185 million and hit a 5-year low in December 2023 at $116 million.

Outbound Investments

• In March 2020, PepsiCo acquired Rockstar Energy for $3.85 billion.
• PepsiCo made a strategic investment of $550 million in Celsius Holdings, an energy drink company, in August 2022.
• Recent acquisitions include Siete Foods for $1.2 billion in October 2024 and Poppi, a prebiotic soda brand, for $1.95 billion in March 2025.

Capital Expenditures

• PepsiCo's capital expenditures for fiscal years ending December 2020 to 2024 averaged $4.982 billion.
• Capital expenditures have generally increased over this period, from $4.24 billion in 2020 to $5.318 billion in 2024, peaking at $5.518 billion in 2023.
• Expected capital expenditures for 2025 are projected to be $4.665 billion. These investments are focused on acquiring and upgrading physical assets, expanding distribution networks, building new production facilities, and tailoring product offerings in emerging markets.