e.l.f. Beauty (ELF)
Market Price (11/7/2026): $116.16 | Market Cap: $6.9 BilSector: Consumer Staples | Industry: Personal Care Products
e.l.f. Beauty (ELF)
Market Price (11/7/2026): $116.16Market Cap: $6.9 BilSector: Consumer StaplesIndustry: Personal Care Products
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 40% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 15%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 14% Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Social Media & Creator Economy, and Vegan & Alternative Foods. Themes include Direct-to-Consumer Brands, Show more. | Trading close to highsDist 52W High is 0.0% Weak multi-year price returns2Y Excs Rtn is -22%, 3Y Excs Rtn is -59% | Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 39x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 24x, P/EPrice/Earnings or Price/(Net Income) is 79x Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -4.0% Short seller reportMuddy Waters Research report on 11/20/2024. Key risksELF key risks include [1] its heavy reliance on Chinese manufacturing, Show more. |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 40% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 15%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 14% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Social Media & Creator Economy, and Vegan & Alternative Foods. Themes include Direct-to-Consumer Brands, Show more. |
| Trading close to highsDist 52W High is 0.0% |
| Weak multi-year price returns2Y Excs Rtn is -22%, 3Y Excs Rtn is -59% |
| Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 39x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 24x, P/EPrice/Earnings or Price/(Net Income) is 79x |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -4.0% |
| Short seller reportMuddy Waters Research report on 11/20/2024. |
| Key risksELF key risks include [1] its heavy reliance on Chinese manufacturing, Show more. |
Qualitative Assessment
AI Analysis | Feedback
Updated on 11/4/2026
e.l.f. Beauty (ELF) stock has gained about 40% since 7/31/2026 because of the following key factors:
1. Strong Fiscal Q2 2027 Performance and Earnings Beat.
e.l.f. Beauty, whose fiscal year starts April 1st and ends March 31st, announced exceptionally strong results for its fiscal Q2 2027 (ended September 30, 2026) on November 4, 2026. The company reported adjusted earnings per share (EPS) of $1.21, significantly surpassing the consensus estimate of $0.60 by $0.61-$0.62, representing a surprise of over 95%. Additionally, net sales for the quarter rose 51.4% year-over-year to $520.82 million, exceeding analysts' expectations of approximately $473.52 million by 9.6%-10.13%. This marked e.l.f. Beauty's 31st consecutive quarter of net sales growth.
2. Significant Uplift in Fiscal 2027 Guidance.
Following the robust fiscal Q2 2027 results, e.l.f. Beauty raised its full-year fiscal 2027 guidance well above previous estimates and analyst consensus. The company now expects net sales to be in the range of $2.003 billion to $2.029 billion (midpoint of $2.016 billion), an increase from its prior outlook of $1.938 billion to $1.968 billion, exceeding the consensus estimate of $1.98 billion. Adjusted EPS guidance was also raised to $3.82-$3.86 (midpoint of $3.84) from $3.50-$3.55, comfortably beating analyst estimates of $3.66-$3.67. This updated outlook reflects an anticipated 22-24% year-over-year increase in net sales, up from a previous projection of 18-20%.
Show more
e.l.f. Beauty (ELF) stock has gained about 40% since 7/31/2026 because of the following key factors:
1. Strong Fiscal Q2 2027 Performance and Earnings Beat.
e.l.f. Beauty, whose fiscal year starts April 1st and ends March 31st, announced exceptionally strong results for its fiscal Q2 2027 (ended September 30, 2026) on November 4, 2026. The company reported adjusted earnings per share (EPS) of $1.21, significantly surpassing the consensus estimate of $0.60 by $0.61-$0.62, representing a surprise of over 95%. Additionally, net sales for the quarter rose 51.4% year-over-year to $520.82 million, exceeding analysts' expectations of approximately $473.52 million by 9.6%-10.13%. This marked e.l.f. Beauty's 31st consecutive quarter of net sales growth.
2. Significant Uplift in Fiscal 2027 Guidance.
Following the robust fiscal Q2 2027 results, e.l.f. Beauty raised its full-year fiscal 2027 guidance well above previous estimates and analyst consensus. The company now expects net sales to be in the range of $2.003 billion to $2.029 billion (midpoint of $2.016 billion), an increase from its prior outlook of $1.938 billion to $1.968 billion, exceeding the consensus estimate of $1.98 billion. Adjusted EPS guidance was also raised to $3.82-$3.86 (midpoint of $3.84) from $3.50-$3.55, comfortably beating analyst estimates of $3.66-$3.67. This updated outlook reflects an anticipated 22-24% year-over-year increase in net sales, up from a previous projection of 18-20%.
Show more
Updated on 11/4/2026
e.l.f. Beauty (ELF) stock has gained about 40% since 7/31/2026 because of the following key factors:
1. Strong Fiscal Q2 2027 Performance and Earnings Beat.
e.l.f. Beauty, whose fiscal year starts April 1st and ends March 31st, announced exceptionally strong results for its fiscal Q2 2027 (ended September 30, 2026) on November 4, 2026. The company reported adjusted earnings per share (EPS) of $1.21, significantly surpassing the consensus estimate of $0.60 by $0.61-$0.62, representing a surprise of over 95%. Additionally, net sales for the quarter rose 51.4% year-over-year to $520.82 million, exceeding analysts' expectations of approximately $473.52 million by 9.6%-10.13%. This marked e.l.f. Beauty's 31st consecutive quarter of net sales growth.
2. Significant Uplift in Fiscal 2027 Guidance.
Following the robust fiscal Q2 2027 results, e.l.f. Beauty raised its full-year fiscal 2027 guidance well above previous estimates and analyst consensus. The company now expects net sales to be in the range of $2.003 billion to $2.029 billion (midpoint of $2.016 billion), an increase from its prior outlook of $1.938 billion to $1.968 billion, exceeding the consensus estimate of $1.98 billion. Adjusted EPS guidance was also raised to $3.82-$3.86 (midpoint of $3.84) from $3.50-$3.55, comfortably beating analyst estimates of $3.66-$3.67. This updated outlook reflects an anticipated 22-24% year-over-year increase in net sales, up from a previous projection of 18-20%.
3. Broad-Based Strength Across Portfolio and International Expansion.
The company's strong performance was driven by momentum across its diverse portfolio of brands, including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Naturium, and notably, the outperformance of the recently acquired rhode brand, which contributed to a $17.7 million fair value adjustment. Furthermore, international expansion proved to be a significant growth driver, with international revenue surging by 165% year-over-year in fiscal Q2 2027.
4. Expansion of Gross Margin.
e.l.f. Beauty achieved a notable increase in its gross margin, which expanded by approximately 160 basis points to 71% in fiscal Q2 2027. This improvement was primarily attributed to lower year-over-year tariffs and a favorable product mix. The company's decision to reinvest a $50 million tariff-refund benefit into pricing, innovation, new categories like Haircare, and international expansion further demonstrates a strategic approach to sustaining growth and profitability.
Show less
e.l.f. Beauty (ELF) stock has gained about 40% since 7/31/2026 because of the following key factors:
1. Strong Fiscal Q2 2027 Performance and Earnings Beat.
e.l.f. Beauty, whose fiscal year starts April 1st and ends March 31st, announced exceptionally strong results for its fiscal Q2 2027 (ended September 30, 2026) on November 4, 2026. The company reported adjusted earnings per share (EPS) of $1.21, significantly surpassing the consensus estimate of $0.60 by $0.61-$0.62, representing a surprise of over 95%. Additionally, net sales for the quarter rose 51.4% year-over-year to $520.82 million, exceeding analysts' expectations of approximately $473.52 million by 9.6%-10.13%. This marked e.l.f. Beauty's 31st consecutive quarter of net sales growth.
2. Significant Uplift in Fiscal 2027 Guidance.
Following the robust fiscal Q2 2027 results, e.l.f. Beauty raised its full-year fiscal 2027 guidance well above previous estimates and analyst consensus. The company now expects net sales to be in the range of $2.003 billion to $2.029 billion (midpoint of $2.016 billion), an increase from its prior outlook of $1.938 billion to $1.968 billion, exceeding the consensus estimate of $1.98 billion. Adjusted EPS guidance was also raised to $3.82-$3.86 (midpoint of $3.84) from $3.50-$3.55, comfortably beating analyst estimates of $3.66-$3.67. This updated outlook reflects an anticipated 22-24% year-over-year increase in net sales, up from a previous projection of 18-20%.
3. Broad-Based Strength Across Portfolio and International Expansion.
The company's strong performance was driven by momentum across its diverse portfolio of brands, including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Naturium, and notably, the outperformance of the recently acquired rhode brand, which contributed to a $17.7 million fair value adjustment. Furthermore, international expansion proved to be a significant growth driver, with international revenue surging by 165% year-over-year in fiscal Q2 2027.
4. Expansion of Gross Margin.
e.l.f. Beauty achieved a notable increase in its gross margin, which expanded by approximately 160 basis points to 71% in fiscal Q2 2027. This improvement was primarily attributed to lower year-over-year tariffs and a favorable product mix. The company's decision to reinvest a $50 million tariff-refund benefit into pricing, innovation, new categories like Haircare, and international expansion further demonstrates a strategic approach to sustaining growth and profitability.
Show less
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Stock Movement Drivers
Fundamental Drivers
The 40.1% change in ELF stock from 7/31/2026 to 11/6/2026 was primarily driven by a 177.8% change in the company's Net Income Margin (%).| (LTM values as of) | 7312026 | 11062026 | Change |
|---|---|---|---|
| Stock Price ($) | 82.89 | 116.14 | 40.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,636 | 1,939 | 18.5% |
| Net Income Margin (%) | 1.6% | 4.5% | 177.8% |
| P/E Multiple | 186.0 | 79.1 | -57.5% |
| Shares Outstanding (Mil) | 59 | 59 | 0.0% |
| Cumulative Contribution | 40.1% |
Market Drivers
7/31/2026 to 11/6/2026| Return | Correlation | |
|---|---|---|
| ELF | 40.1% | |
| Market (SPY) | -1.6% | 33.2% |
| Sector (XLP) | 5.9% | 10.6% |
Fundamental Drivers
The 81.6% change in ELF stock from 4/30/2026 to 11/6/2026 was primarily driven by a 116.8% change in the company's P/E Multiple.| (LTM values as of) | 4302026 | 11062026 | Change |
|---|---|---|---|
| Stock Price ($) | 63.97 | 116.14 | 81.6% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,520 | 1,939 | 27.6% |
| Net Income Margin (%) | 6.8% | 4.5% | -34.7% |
| P/E Multiple | 36.5 | 79.1 | 116.8% |
| Shares Outstanding (Mil) | 59 | 59 | 0.4% |
| Cumulative Contribution | 81.6% |
Market Drivers
4/30/2026 to 11/6/2026| Return | Correlation | |
|---|---|---|
| ELF | 81.6% | |
| Market (SPY) | 2.6% | 25.1% |
| Sector (XLP) | 7.6% | 14.2% |
Fundamental Drivers
The -4.9% change in ELF stock from 10/31/2025 to 11/6/2026 was primarily driven by a -38.7% change in the company's Net Income Margin (%).| (LTM values as of) | 10312025 | 11062026 | Change |
|---|---|---|---|
| Stock Price ($) | 122.14 | 116.14 | -4.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,343 | 1,939 | 44.4% |
| Net Income Margin (%) | 7.3% | 4.5% | -38.7% |
| P/E Multiple | 70.3 | 79.1 | 12.5% |
| Shares Outstanding (Mil) | 56 | 59 | -4.6% |
| Cumulative Contribution | -4.9% |
Market Drivers
10/31/2025 to 11/6/2026| Return | Correlation | |
|---|---|---|
| ELF | -4.9% | |
| Market (SPY) | 8.7% | 31.7% |
| Sector (XLP) | 20.5% | 13.9% |
Fundamental Drivers
The 25.4% change in ELF stock from 10/31/2023 to 11/6/2026 was primarily driven by a 188.3% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 10312023 | 11062026 | Change |
|---|---|---|---|
| Stock Price ($) | 92.63 | 116.14 | 25.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 673 | 1,939 | 188.3% |
| Net Income Margin (%) | 14.9% | 4.5% | -70.0% |
| P/E Multiple | 49.9 | 79.1 | 58.4% |
| Shares Outstanding (Mil) | 54 | 59 | -8.6% |
| Cumulative Contribution | 25.4% |
Market Drivers
10/31/2023 to 11/6/2026| Return | Correlation | |
|---|---|---|
| ELF | 25.4% | |
| Market (SPY) | 81.9% | 35.8% |
| Sector (XLP) | 43.0% | 12.5% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| ELF Return | 32% | 67% | 161% | -13% | -39% | 53% | 361% |
| Peers Return | 53% | -11% | 15% | -27% | -2% | 27% | 42% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 12% | 105% |
Monthly Win Rates [3] | |||||||
| ELF Win Rate | 58% | 58% | 83% | 42% | 33% | 73% | |
| Peers Win Rate | 69% | 46% | 52% | 35% | 38% | 68% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 45% | |
Max Drawdowns [4] | |||||||
| ELF Max Drawdown | -20% | -37% | -33% | -53% | -63% | -48% | |
| Peers Max Drawdown | -17% | -38% | -37% | -45% | -43% | -36% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: COTY, EL, ULTA, IPAR. See ELF Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 11/6/2026 (YTD)
How Low Can It Go
| Event | ELF | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -31.7% | -18.8% |
| % Gain to Breakeven | 46.4% | 23.1% |
| Time to Breakeven | 26 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -18.8% | -9.5% |
| % Gain to Breakeven | 23.2% | 10.5% |
| Time to Breakeven | 24 days | 24 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -36.5% | -24.5% |
| % Gain to Breakeven | 57.6% | 32.4% |
| Time to Breakeven | 57 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -58.4% | -33.7% |
| % Gain to Breakeven | 140.1% | 50.9% |
| Time to Breakeven | 111 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -39.6% | -19.2% |
| % Gain to Breakeven | 65.6% | 23.8% |
| Time to Breakeven | 130 days | 105 days |
In The Past
e.l.f. Beauty's stock fell -31.7% during the 2025 US Tariff Shock. Such a loss loss requires a 46.4% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
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| Event | ELF | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -31.7% | -18.8% |
| % Gain to Breakeven | 46.4% | 23.1% |
| Time to Breakeven | 26 days | 79 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -36.5% | -24.5% |
| % Gain to Breakeven | 57.6% | 32.4% |
| Time to Breakeven | 57 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -58.4% | -33.7% |
| % Gain to Breakeven | 140.1% | 50.9% |
| Time to Breakeven | 111 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -39.6% | -19.2% |
| % Gain to Breakeven | 65.6% | 23.8% |
| Time to Breakeven | 130 days | 105 days |
In The Past
e.l.f. Beauty's stock fell -31.7% during the 2025 US Tariff Shock. Such a loss loss requires a 46.4% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About e.l.f. Beauty (ELF)
e.l.f. Beauty, Inc. (NYSE: ELF) is a global beauty company that develops, markets, and sells a wide range of cosmetic and skin care products. The company manages a portfolio of distinct brands, including its flagship e.l.f. brand, along with W3LL PEOPLE and Keys Soulcare, each targeting different segments and preferences within the beauty industry.
The core product offerings from e.l.f. Beauty include comprehensive collections for eyes, lips, and face, complemented by an expanding line of skin care solutions. The company reaches its primary customers through a robust multi-channel distribution strategy, which includes sales through national and international retailers, direct-to-consumer e-commerce platforms in the United States, and international distributors.
AI Analysis | Feedback
Here are a couple of brief analogies for e.l.f. Beauty:
The accessible beauty equivalent of L'Oréal or Estée Lauder.
The Trader Joe's for makeup and skincare.
AI Analysis | Feedback
- Eye Products: These include cosmetics and skincare specifically formulated for the eye area.
- Lip Products: These include cosmetics and skincare specifically formulated for the lips.
- Face Products: These include cosmetics and skincare specifically formulated for the face.
- Skincare Products: These encompass a range of formulations designed to improve the health and appearance of the skin.
AI Analysis | Feedback
e.l.f. Beauty (ELF) sells its products primarily through national and international retailers, as well as direct-to-consumer channels. From a business-to-business (B2B) perspective, the major customers are the retail companies that purchase e.l.f. Beauty's products to sell to end consumers.
The major customer companies for e.l.f. Beauty include:
- Walmart (WMT)
- Target (TGT)
- Ulta Beauty (ULTA)
- CVS (CVS)
- Walgreens (WBA)
AI Analysis | Feedback
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AI Analysis | Feedback
Tarang Amin, Chairman and Chief Executive Officer
Tarang Amin has served as the Chairman and Chief Executive Officer of e.l.f. Beauty since 2014, leading the company through its successful initial public offering (IPO) in 2016 on the NYSE. With over 30 years of experience in consumer products, he has a proven track record of building brands and leading high-performance teams. Before joining e.l.f. Beauty, Amin was the President, Chief Executive Officer, and Director of Schiff Nutrition, where he increased enterprise value from $190 million to $1.5 billion. He also held the position of Vice President, General Manager of The Clorox Company's Litter, Food, and Charcoal businesses, which were valued at $1.7 billion, and developed the company's Health & Wellness platform, growing it from $750 million to $1.5 billion. Amin started his career in brand management at Procter & Gamble, where he was instrumental in transforming the Pantene brand from a $50 million business to a global market leader exceeding $2 billion. Notably, TPG Growth acquired a majority stake in e.l.f. Cosmetics in 2014, and Amin was brought in to lead the company, subsequently taking it public in 2016. His early entrepreneurial experience includes helping his immigrant parents run a motel at age 14, providing him with early lessons in cash flow and economic success. He earned both his B.A. in International Policy and MBA from Duke University.
Mandy Fields, Senior Vice President, Chief Financial Officer
Mandy Fields was appointed Senior Vice President and Chief Financial Officer of e.l.f. Beauty in April 2019. She brings over 15 years of finance experience to her role. Prior to her tenure at e.l.f. Beauty, Fields served as the Chief Financial Officer of BevMo!, a prominent alcoholic beverage retailer, from 2016 to 2019. Before BevMo!, she held various progressive finance roles at Albertsons Companies, eventually becoming the Vice President of Finance and Analytics, where she managed a $10 billion P&L. Fields began her finance career at Gap, Inc. after working in investment banking at JPMorgan, where she covered the oil and gas industry. She intentionally transitioned into the consumer sector after her investment banking experience. She holds a Bachelor of Science in Finance from Indiana University Bloomington's Kelley School of Business. Fields has also served as an Independent Director at Allbirds, Inc. from 2020 to 2024 and is currently an Independent Director at Sonos, Inc. since 2026.
Kory Marchisotto, Senior Vice President and Chief Marketing Officer
Kory Marchisotto serves as the Senior Vice President and Chief Marketing Officer of e.l.f. Beauty.
Scott Milsten, Senior Vice President, General Counsel, Corporate Secretary and Chief People Officer
Scott Milsten holds the positions of Senior Vice President, General Counsel, Corporate Secretary, and Chief People Officer at e.l.f. Beauty.
AI Analysis | Feedback
The key risks to e.l.f. Beauty (ELF) include:
- Intense Competition and Rapidly Shifting Consumer Preferences: The beauty industry is characterized by vigorous competition from large multinational companies, independent brands, private labels, and influencer-backed brands. e.l.f. Beauty's continued success depends heavily on its ability to continuously innovate, anticipate, and react in a timely and cost-effective manner to fast-changing fashion and beauty trends and consumer preferences. Failure to do so could result in lost sales and reduced profitability.
- Supply Chain and Geopolitical Risks Due to Reliance on China: e.l.f. Beauty relies significantly on third-party suppliers and manufacturers, with approximately 75% of its product volume manufactured in China. This concentration exposes the company to substantial geopolitical and logistical risks, including potential trade policy changes, tariffs, and supply chain disruptions. For instance, product imports to the U.S. became subject to a 55% tariff level (an original 25% plus an incremental 30%) as of May 14, 2025, which can significantly impact the company's cost structure and profitability.
- Retailer Concentration Risk: A substantial portion of e.l.f. Beauty's net sales is derived from a limited number of national and international retailers. Any changes in the business strategies of these key retailers, or business challenges experienced by one or more of them, could adversely affect e.l.f. Beauty's distribution channels and revenue streams.
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The addressable markets for e.l.f. Beauty's main products, which include cosmetics (makeup) and skincare, are substantial on both a global and U.S. regional basis.
Global Market Size
- The global cosmetics market, encompassing makeup and skincare, was valued at approximately USD 354.68 billion in 2025. This market is projected to expand to USD 644.17 billion by 2034.
- Specifically for skincare products, the global market was valued at USD 122.11 billion in 2025 and is projected to reach USD 227.13 billion by 2034.
U.S. Market Size
- For the U.S. cosmetics market, including makeup and skincare, the size was projected to be about USD 97.89 billion in 2024 and is forecast to reach USD 149.53 billion by 2033.
- The U.S. skincare market alone was worth around USD 25.04 billion in 2024. This market is estimated to be approximately USD 24 billion in 2025.
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Here are the expected drivers of future revenue growth for e.l.f. Beauty (ELF) over the next 2-3 years:
- Acquisition and Expansion of Rhode Skincare: The recent acquisition of Rhode skincare, a high-growth brand, is expected to be a significant contributor to revenue. Rhode has demonstrated strong performance, including achieving the number one brand ranking in Sephora North America and executing record-breaking launches in the UK. The company anticipates substantial growth as Rhode expands into more Sephora locations globally.
- International Market Expansion: e.l.f. Beauty is actively pursuing an aggressive international expansion strategy, with plans to increase its market presence from 16 to 120 countries and aiming for $5 billion in retail sales internationally. The company has already reported robust international sales growth, with a 30% surge in Q1 fiscal year 2026 and 60% growth in fiscal year 2025, supported by launches in new retail partners in countries like the Netherlands and Belgium.
- Growth in Skincare Portfolio: The company is focused on expanding its skincare offerings, particularly through e.l.f. SKIN and the acquired Naturium brand. e.l.f. SKIN consumption grew 16% in the U.S. during Q3 fiscal year 2026, outperforming the category. Naturium, acquired approximately 2.5 years ago, has doubled its customer penetration and international footprint, indicating strong growth potential within the dermatologist-led skincare segment.
- Continued Innovation and Market Share Gains in Color Cosmetics: The core e.l.f. Cosmetics brand is expected to continue driving revenue growth through ongoing innovation and sustained market share gains. In 2025, four of the top ten new mass cosmetics products were from the e.l.f. Brand. The brand holds the position of the number one unit share and number two dollar share brand in the U.S. mass cosmetics market, with a clear trajectory towards achieving overall market leadership.
- Expansion into New Retail Channels and Enhanced Distribution: e.l.f. Beauty is expanding its product availability by entering new retail channels and increasing its distribution footprint. This includes targeted door additions and significant space expansion for e.l.f. products in major retailers like Target and the launch of e.l.f. products in approximately 11,000 Dollar General stores, as well as continued rollout of Rhode into Sephora and new geographies.
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Share Repurchases
- e.l.f. Beauty authorized a new share repurchase program of up to $500 million on August 27, 2024.
- The company's previous $25 million share repurchase program, authorized in 2019, was exhausted, with approximately $17 million used in the two weeks preceding the August 27, 2024 announcement.
- Annual share repurchases for e.l.f. Beauty amounted to $67.062 million in 2025.
Share Issuance
- As part of the acquisition of rhode (announced May 28, 2025), e.l.f. Beauty issued approximately $200 million in newly issued shares of common stock (approximately 2.6 million shares) to rhode's equity holders.
- In the acquisition of Naturium (October 4, 2023), e.l.f. Beauty issued 577,659 shares of its common stock, with a fair market value of $72.02 million at the time of calculation.
- The number of outstanding shares increased to 59.64 million as of March 12, 2026, from 51.65 million in 2021.
Outbound Investments
- e.l.f. Beauty signed a definitive agreement on May 28, 2025, to acquire rhode for up to $1 billion. The deal included an initial $800 million at closing ($600 million in cash and $200 million in stock) and an additional potential earn-out consideration of $200 million based on future growth over three years.
- The company acquired Naturium in 2023 for approximately $261.34 million in cash and 577,659 shares of common stock.
Capital Expenditures
- Capital expenditures for e.l.f. Beauty averaged $8.039 million annually for fiscal years ending March 2021 to 2025.
- Capital expenditures increased from a low of $1.723 million in March 2023 to $8.659 million in 2024 and $18.52 million in 2025.
- The company's latest twelve months capital expenditures were $31.623 million as of December 2025.
Peer Outperformance in Personal Care Products
nullShare of Personal Care Products constituents that ELF has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
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insufficient peer history
3Y
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insufficient peer history
5Y
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insufficient peer history
null
Median price return by industry across the Consumer Staples sector, ranked by 5Y. Personal Care Products is ELF's own industry. Use this to see which corners of the sector have carried the returns.
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Consumer Staples Merchandise Retail | 12 | 23.1% | 55.9% | 55.7% | WMT 167% · PSMT 128% · COST 117% |
| Tobacco | 6 | -28.6% | -9.2% | 37.2% | PM 164% · MO 147% |
| Food Retail | 6 | 9.2% | 60.5% | 34.5% | CASY 251% · SFM 103% · KR 78% |
| Food Distributors | 8 | 10.8% | 26.1% | 34.1% | CHEF 183% · USFD 177% · PFGC 121% |
| Soft Drinks & Non-alcoholic Beverages | 13 | 25.0% | -5.8% | 12.7% | COKE 402% · COCO 358% · MNST 100% |
| Brewers | 3 | 10.6% | -24.0% | 2.1% | BUD 48% · TAP 2% · SAM -56% |
| Personal Care Products ← | 4 | 21.8% | 7.3% | -13.8% | ELF 271% · PG 29% · COTY -56% |
| Household Products | 19 | 22.1% | 4.5% | -19.8% | IPAR 61% · CL 40% · CHD 31% |
| Packaged Foods & Meats | 48 | -21.7% | -33.5% | -36.2% | CALM 127% · TR 43% · SJM 24% |
| Agricultural Products & Services | 11 | -9.4% | -11.4% | -40.8% | ADM 25% · BG 22% · INGR 8% |
| Distillers & Vintners | 5 | -23.1% | -56.8% | -75.0% | STZ -30% · BF-B -53% |
| Drug Retail | 3 | -66.7% | -82.9% | -95.5% |
Median of constituents with a full price history over each window. Top names are limited to companies above $2B market cap.
Latest Trefis Analyses
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 116.16 |
| Mkt Cap | 6.9 |
| Rev LTM | 5,785 |
| Op Inc LTM | 270 |
| FCF LTM | 422 |
| FCF 3Y Avg | 319 |
| CFO LTM | 603 |
| CFO 3Y Avg | 530 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 5.8% |
| Rev Chg 3Y Avg | 5.0% |
| Rev Chg Q | 6.7% |
| QoQ Delta Rev Chg LTM | 1.6% |
| Op Inc Chg LTM | 2.3% |
| Op Inc Chg 3Y Avg | 0.8% |
| Op Mgn LTM | 12.6% |
| Op Mgn 3Y Avg | 11.3% |
| QoQ Delta Op Mgn LTM | 0.6% |
| CFO/Rev LTM | 12.7% |
| CFO/Rev 3Y Avg | 11.9% |
| FCF/Rev LTM | 9.9% |
| FCF/Rev 3Y Avg | 8.6% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 6.9 |
| P/S | 2.6 |
| P/Op Inc | 16.9 |
| P/EBIT | 17.0 |
| P/E | 25.5 |
| P/CFO | 17.6 |
| Total Yield | 2.2% |
| Dividend Yield | 0.3% |
| FCF Yield 3Y Avg | 4.4% |
| D/E | 0.1 |
| Net D/E | 0.1 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 18.1% |
| 3M Rtn | 17.9% |
| 6M Rtn | 45.7% |
| 12M Rtn | 27.0% |
| 3Y Rtn | 13.9% |
| 1M Excs Rtn | 17.5% |
| 3M Excs Rtn | 22.8% |
| 6M Excs Rtn | 41.8% |
| 12M Excs Rtn | 9.2% |
| 3Y Excs Rtn | -64.0% |
Comparison Analyses
Price Behavior
Price Behavior
| Market Price | $116.14 | |
| Market Cap ($ Bil) | 6.9 | |
| First Trading Date | 09/22/2016 | |
| Distance from 52W High | 0.0% | |
| 50 Days | 200 Days | |
| DMA Price | $106.23 | $81.84 |
| DMA Trend | up | up |
| Distance from DMA | 9.3% | 41.9% |
| 3M | 1YR | |
| Volatility | 40.5% | 65.3% |
| Downside Capture | 87.27 | 141.08 |
| Upside Capture | 181.35 | 116.32 |
| Correlation (S&P 500) | 24.1% | 31.6% |
ELF Betas & Captures as of 10/31/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.70 | 0.98 | 1.16 | 0.97 | 1.61 | 1.51 |
| Up Beta | -8.42 | -1.90 | -0.14 | 1.05 | 1.51 | 1.29 |
| Down Beta | 0.47 | 1.36 | 1.61 | 1.85 | 3.14 | 1.75 |
| Up Capture | 231% | 147% | 227% | 146% | 101% | 315% |
| Bmk +ve Days | 12 | 18 | 28 | 62 | 130 | 427 |
| Stock +ve Days | 11 | 19 | 28 | 66 | 126 | 387 |
| Down Capture | 46% | 107% | 43% | -23% | 119% | 111% |
| Bmk -ve Days | 10 | 25 | 36 | 64 | 121 | 325 |
| Stock -ve Days | 11 | 24 | 36 | 60 | 125 | 364 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ELF | |
|---|---|---|---|---|
| ELF | -1.4% | 65.3% | 0.27 | - |
| Sector ETF (XLP) | 21.2% | 15.8% | 1.01 | 13.9% |
| Equity (SPY) | 9.5% | 13.6% | 0.40 | 31.6% |
| Gold (GLD) | 1.6% | 28.7% | 0.05 | 9.9% |
| Commodities (DBC) | 38.4% | 21.2% | 1.42 | -15.9% |
| Real Estate (VNQ) | 11.3% | 14.2% | 0.51 | 16.7% |
| Bitcoin (BTCUSD) | -26.9% | 43.6% | -0.60 | 23.0% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ELF | |
|---|---|---|---|---|
| ELF | 29.2% | 58.4% | 0.67 | - |
| Sector ETF (XLP) | 7.5% | 14.0% | 0.31 | 19.2% |
| Equity (SPY) | 11.3% | 17.3% | 0.48 | 38.3% |
| Gold (GLD) | 17.5% | 19.1% | 0.74 | 0.6% |
| Commodities (DBC) | 8.1% | 19.6% | 0.30 | -4.9% |
| Real Estate (VNQ) | 1.3% | 18.9% | -0.04 | 24.9% |
| Bitcoin (BTCUSD) | 4.1% | 51.6% | 0.26 | 19.7% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ELF | |
|---|---|---|---|---|
| ELF | 15.8% | 55.1% | 0.50 | - |
| Sector ETF (XLP) | 8.4% | 15.0% | 0.42 | 23.9% |
| Equity (SPY) | 15.0% | 18.0% | 0.70 | 38.1% |
| Gold (GLD) | 11.9% | 16.5% | 0.59 | 1.7% |
| Commodities (DBC) | 7.5% | 18.1% | 0.33 | 6.3% |
| Real Estate (VNQ) | 5.9% | 20.7% | 0.24 | 29.8% |
| Bitcoin (BTCUSD) | 60.1% | 66.3% | 1.00 | 11.9% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Updated 11/7/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 11/4/2026 | -3.3% | ||
| 8/5/2026 | 6.9% | 7.2% | 24.4% |
| 5/20/2026 | 4.7% | 13.2% | 24.6% |
| 2/4/2026 | -9.2% | -9.2% | -2.6% |
| 11/5/2025 | -35.0% | -34.0% | -34.4% |
| 8/6/2025 | -9.5% | 11.4% | 21.4% |
| 2/6/2025 | -19.6% | -15.3% | -16.3% |
| 11/6/2024 | 11.4% | 18.0% | 34.0% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 13 | 14 | 16 |
| # Negative | 11 | 9 | 7 |
| Median Positive | 11.2% | 13.0% | 24.3% |
| Median Negative | -9.0% | -7.8% | -15.0% |
| Max Positive | 20.5% | 23.3% | 34.0% |
| Max Negative | -35.0% | -34.0% | -39.4% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 11/4/2026 | -3.3% | ||
| 8/5/2026 | 6.9% | 7.2% | 24.4% |
| 5/20/2026 | 4.7% | 13.2% | 24.6% |
| 2/4/2026 | -9.2% | -9.2% | -2.6% |
| 11/5/2025 | -35.0% | -34.0% | -34.4% |
| 8/6/2025 | -9.5% | 11.4% | 21.4% |
| 2/6/2025 | -19.6% | -15.3% | -16.3% |
| 11/6/2024 | 11.4% | 18.0% | 34.0% |
| 8/8/2024 | -14.4% | -17.2% | -39.4% |
| 5/22/2024 | 18.7% | 17.2% | 31.2% |
| 2/6/2024 | -4.9% | -3.2% | 21.1% |
| 11/1/2023 | 3.7% | 3.8% | 29.5% |
| 8/1/2023 | 14.3% | 12.9% | 17.3% |
| 5/24/2023 | 20.5% | 23.2% | 24.2% |
| 2/1/2023 | 15.0% | 22.3% | 28.5% |
| 11/2/2022 | 15.4% | 19.4% | 32.6% |
| 8/3/2022 | 6.8% | 7.7% | 13.5% |
| 5/25/2022 | 11.2% | 23.3% | 31.0% |
| 2/2/2022 | -3.6% | -2.5% | -15.0% |
| 11/3/2021 | -9.0% | -7.2% | -9.1% |
| 8/4/2021 | 6.3% | 7.2% | 10.7% |
| 5/26/2021 | -3.8% | -7.8% | -5.6% |
| 2/3/2021 | 0.8% | 0.5% | 12.4% |
| 11/4/2020 | -9.0% | -1.9% | 4.7% |
| SUMMARY STATS | |||
| # Positive | 13 | 14 | 16 |
| # Negative | 11 | 9 | 7 |
| Median Positive | 11.2% | 13.0% | 24.3% |
| Median Negative | -9.0% | -7.8% | -15.0% |
| Max Positive | 20.5% | 23.3% | 34.0% |
| Max Negative | -35.0% | -34.0% | -39.4% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 09/30/2026 | 11/05/2026 | 10-Q |
| 06/30/2026 | 08/06/2026 | 10-Q |
| 03/31/2026 | 05/21/2026 | 10-K |
| 12/31/2025 | 02/05/2026 | 10-Q |
| 09/30/2025 | 11/10/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/29/2025 | 10-K |
| 12/31/2024 | 02/07/2025 | 10-Q |
| 09/30/2024 | 11/07/2024 | 10-Q |
| 06/30/2024 | 08/09/2024 | 10-Q |
| 03/31/2024 | 05/23/2024 | 10-K |
| 12/31/2023 | 02/07/2024 | 10-Q |
| 09/30/2023 | 11/02/2023 | 10-Q |
| 06/30/2023 | 08/02/2023 | 10-Q |
| 03/31/2023 | 05/25/2023 | 10-K |
| 12/31/2022 | 02/02/2023 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 09/30/2026 | 11/05/2026 | 10-Q |
| 06/30/2026 | 08/06/2026 | 10-Q |
| 03/31/2026 | 05/21/2026 | 10-K |
| 12/31/2025 | 02/05/2026 | 10-Q |
| 09/30/2025 | 11/10/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/29/2025 | 10-K |
| 12/31/2024 | 02/07/2025 | 10-Q |
| 09/30/2024 | 11/07/2024 | 10-Q |
| 06/30/2024 | 08/09/2024 | 10-Q |
| 03/31/2024 | 05/23/2024 | 10-K |
| 12/31/2023 | 02/07/2024 | 10-Q |
| 09/30/2023 | 11/02/2023 | 10-Q |
| 06/30/2023 | 08/02/2023 | 10-Q |
| 03/31/2023 | 05/25/2023 | 10-K |
| 12/31/2022 | 02/02/2023 | 10-Q |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 08/04/2022 | 10-Q |
| 03/31/2022 | 05/26/2022 | 10-K |
| 12/31/2021 | 02/03/2022 | 10-Q |
| 09/30/2021 | 11/04/2021 | 10-Q |
| 06/30/2021 | 08/05/2021 | 10-Q |
| 03/31/2021 | 05/27/2021 | 10-K |
| 12/31/2020 | 02/04/2021 | 10-Q |
| 09/30/2020 | 11/05/2020 | 10-Q |
| 06/30/2020 | 08/06/2020 | 10-Q |
| 03/31/2020 | 05/28/2020 | 10-K |
| 12/31/2019 | 02/06/2020 | 10-Q |
Recent Forward Guidance
Updated 11/5/2026Latest: Q2 2027 Earnings Reported 11/4/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2027 Net Sales Growth | Reported | 22.0% | 23.0% | 24.0% | ||||
| 2027 Net sales | Reported | 2.00 Bil | 2.02 Bil | 2.03 Bil | 3.2% | Raised | Guidance: 1.95 Bil for 2027 | |
| 2027 Adjusted EBITDA | Reported | 421.00 Mil | 424.00 Mil | 427.00 Mil | 5.0% | Raised | Guidance: 404.00 Mil for 2027 | |
| 2027 Adjusted effective tax rate | Reported | 25.0% | 25.5% | 26.0% | Affirmed | Guidance: 25.5% for 2027 | ||
| 2027 Adjusted net income | Reported | 231.00 Mil | 232.00 Mil | 233.00 Mil | 8.7% | Raised | Guidance: 213.50 Mil for 2027 | |
| 2027 Adjusted diluted earnings per share | Reported | 3.82 | 3.84 | 3.86 | 8.9% | Raised | Guidance: 3.53 for 2027 | |
| 2027 Weighted average diluted shares outstanding | Reported | 60.50 Mil | 0.0% | Affirmed | Guidance: 60.50 Mil for 2027 | |||
Prior: Q1 2027 Earnings Reported 8/5/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2027 Net sales | Reported | 1.94 Bil | 1.95 Bil | 1.97 Bil | 5.6% | Raised | Guidance: 1.85 Bil for 2027 | |
| 2027 Adjusted EBITDA | Reported | 401.00 Mil | 404.00 Mil | 407.00 Mil | 5.8% | Raised | Guidance: 382.00 Mil for 2027 | |
| 2027 Adjusted effective tax rate | Reported | 25.0% | 25.5% | 26.0% | 0 | Affirmed | Guidance: 25.5% for 2027 | |
| 2027 Adjusted net income | Reported | 212.00 Mil | 213.50 Mil | 215.00 Mil | 7.0% | Raised | Guidance: 199.50 Mil for 2027 | |
| 2027 Adjusted diluted earnings per share | Reported | 3.5 | 3.53 | 3.55 | 7.0% | Raised | Guidance: 3.3 for 2027 | |
| 2027 Weighted average diluted shares outstanding | Reported | 60.50 Mil | 0 | Affirmed | Guidance: 60.50 Mil for 2027 | |||
Q4 2026 Earnings Reported 5/20/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2027 Revenue Growth | Reported | 12.0% | 13.0% | |||||
| 2027 Net sales | Reported | 1.83 Bil | 1.85 Bil | 1.86 Bil | 15.2% | Higher New | Guidance: 1.61 Bil for 2026 | |
| 2027 Adjusted EBITDA | Reported | 379.00 Mil | 382.00 Mil | 385.00 Mil | 17.7% | Higher New | Guidance: 324.50 Mil for 2026 | |
| 2027 Adjusted effective tax rate | Reported | 25.0% | 25.5% | 26.0% | 2.5% | Higher New | Guidance: 23.0% for 2026 | |
| 2027 Adjusted net income | Reported | 198.00 Mil | 199.50 Mil | 201.00 Mil | 9.9% | Higher New | Guidance: 181.50 Mil for 2026 | |
| 2027 Adjusted diluted earnings per share | Reported | 3.27 | 3.3 | 3.32 | 7.2% | Higher New | Guidance: 3.08 for 2026 | |
| 2027 Weighted average diluted shares outstanding | Reported | 60.50 Mil | ||||||
Q3 2026 Earnings Reported 2/4/2026
| Forward Guidance | Guidance Change | |||||||
|---|---|---|---|---|---|---|---|---|
| Metric | Source | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Net sales | Reported | 1.60 Bil | 1.61 Bil | 1.61 Bil | 2.9% | Raised | Guidance: 1.56 Bil for 2026 | |
| 2026 Adjusted EBITDA | Reported | 323.00 Mil | 324.50 Mil | 326.00 Mil | 6.7% | Raised | Guidance: 304.00 Mil for 2026 | |
| 2026 Adjusted effective tax rate | Reported | 23.0% | 0 | Affirmed | Guidance: 23.0% for 2026 | |||
| 2026 Adjusted net income | Reported | 180.00 Mil | 181.50 Mil | 183.00 Mil | 9.0% | Raised | Guidance: 166.50 Mil for 2026 | |
| 2026 Adjusted diluted earnings per share | Reported | 3.05 | 3.08 | 3.1 | 8.8% | Raised | Guidance: 2.83 for 2026 | |
Insider Activity
Updated 10/19/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 10192026 | 110.15 | 7,926 | 873,072 | 13,108,746 | Form |
| 2 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 10142026 | 110.01 | 8,366 | 920,310 | 13,963,172 | Form |
| 3 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 10052026 | 103.31 | 47,000 | 4,855,661 | 13,895,043 | Form |
| 4 | Fields, Mandy J | See Remarks | Direct | Sell | 9102026 | 104.52 | 16,065 | 1,679,063 | 9,500,161 | Form |
| 5 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 9092026 | 110.00 | 200 | 22,000 | 14,882,670 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 10192026 | 110.15 | 7,926 | 873,072 | 13,108,746 | Form |
| 2 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 10142026 | 110.01 | 8,366 | 920,310 | 13,963,172 | Form |
| 3 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 10052026 | 103.31 | 47,000 | 4,855,661 | 13,895,043 | Form |
| 4 | Fields, Mandy J | See Remarks | Direct | Sell | 9102026 | 104.52 | 16,065 | 1,679,063 | 9,500,161 | Form |
| 5 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 9092026 | 110.00 | 200 | 22,000 | 14,882,670 | Form |
| 6 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 9032026 | 110.00 | 5,512 | 606,320 | 15,267,670 | Form |
| 7 | Levitan, Lauren Cooks | Direct | Sell | 8202026 | 93.15 | 1,034 | 96,321 | 979,605 | Form | |
| 8 | Marchisotto, Kory | See Remarks | Direct | Sell | 8062026 | 88.02 | 12,173 | 1,071,415 | 14,935,824 | Form |
| 9 | Hartnett, Jennifer Catherine | Chief Commercial Officer | Direct | Sell | 7022026 | 80.00 | 25,357 | 2,028,560 | 2,295,920 | Form |
| 10 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 7022026 | 78.24 | 50,164 | 3,924,852 | 8,645,254 | Form |
| 11 | Hartnett, Jennifer Catherine | Chief Commercial Officer | Direct | Sell | 6112026 | 51.53 | 4,352 | 224,259 | 2,785,506 | Form |
| 12 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 6112026 | 51.53 | 3,505 | 180,613 | 7,730,891 | Form |
| 13 | Fields, Mandy J | See Remarks | Direct | Sell | 6112026 | 51.53 | 4,327 | 222,970 | 5,511,700 | Form |
| 14 | Marchisotto, Kory | See Remarks | Direct | Sell | 6112026 | 51.53 | 4,352 | 224,259 | 9,371,658 | Form |
| 15 | Milsten, Scott | Direct | Sell | 6112026 | 51.53 | 4,162 | 214,468 | 7,450,259 | Form | |
| 16 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 6112026 | 51.53 | 7,000 | 360,710 | 6,626,397 | Form |
| 17 | Hartnett, Jennifer Catherine | Chief Commercial Officer | Direct | Sell | 6052026 | 51.94 | 10,318 | 535,917 | 3,033,712 | Form |
| 18 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 6052026 | 51.94 | 6,854 | 355,997 | 7,974,452 | Form |
| 19 | Fields, Mandy J | See Remarks | Direct | Sell | 6052026 | 51.94 | 8,464 | 439,620 | 5,780,299 | Form |
| 20 | Marchisotto, Kory | See Remarks | Direct | Sell | 6052026 | 51.94 | 8,512 | 442,113 | 9,672,267 | Form |
| 21 | Milsten, Scott | Direct | Sell | 6052026 | 51.94 | 8,512 | 442,113 | 7,725,711 | Form | |
| 22 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 6052026 | 51.94 | 15,829 | 822,158 | 7,042,700 | Form |
| 23 | Levitan, Lauren Cooks | Direct | Sell | 6012026 | 56.31 | 7,714 | 434,376 | 650,382 | Form | |
| 24 | Franks, Joshua Allen | SVP, Operations | Direct | Sell | 4282026 | 63.66 | 23,535 | 1,498,238 | 7,516,400 | Form |
| 25 | Hartnett, Jennifer Catherine | Chief Commercial Officer | Direct | Sell | 4282026 | 63.66 | 20,829 | 1,325,974 | 4,375,097 | Form |
| 26 | Milsten, Scott | Direct | Sell | 4282026 | 63.66 | 23,797 | 1,514,917 | 7,317,080 | Form | |
| 27 | Fields, Mandy J | See Remarks | Direct | Sell | 4282026 | 63.66 | 23,656 | 1,505,941 | 4,929,639 | Form |
| 28 | Marchisotto, Kory | See Remarks | Direct | Sell | 4282026 | 63.66 | 23,796 | 1,514,853 | 9,702,866 | Form |
| 29 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 4282026 | 63.66 | 41,520 | 2,643,163 | 7,173,845 | Form |
| 30 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 4022026 | 62.64 | 52,880 | 3,312,185 | 6,164,372 | Form |
| 31 | Farrell, Matthew | Direct | Buy | 2232026 | 92.96 | 5,000 | 464,814 | 1,005,859 | Form | |
| 32 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 12082025 | 79.83 | 1,522 | 121,501 | 6,410,030 | Form |
| 33 | Milsten, Scott | Direct | Sell | 12082025 | 79.83 | 906 | 72,326 | 7,703,595 | Form | |
| 34 | Levitan, Lauren Cooks | Direct | Sell | 11262025 | 71.68 | 3,760 | 269,531 | 827,949 | Form | |
| 35 | Amin, Tarang | Chief Executive Officer | Direct | Sell | 10032025 | 132.24 | 116,315 | 15,381,872 | 10,819,877 | Form |
Investor Activity (13F)
Updated Nov 7, 202613F holdings as of Mar 31, 2026 (Q1 2026)
Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.
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Products & Services
What the h.e.l.f.? e.l.f. Hair is here! 🙌
Industry Resources
| Consumer Staples Resources |
| FoodNavigator |
| Consumer Goods Technology (CGT) |
| Beverage Digest |
| Personal Care Products Resources |
| Cosmetics Design |
| Global Cosmetics Industry |
| Happi - Personal Care |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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Core Cache Last Updated: 11/6/2026