e.l.f. Beauty (ELF)


Market Price (9/23/2026): $102.25 | Market Cap: $6.0 BilSector: Consumer Staples | Industry: Personal Care Products

e.l.f. Beauty (ELF)


Market Price (9/23/2026): $102.25
Market Cap: $6.0 Bil
Sector: Consumer Staples
Industry: Personal Care Products

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 31%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 16%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Social Media & Creator Economy, and Vegan & Alternative Foods. Themes include Direct-to-Consumer Brands, Show more.

Weak multi-year price returns
2Y Excs Rtn is -47%, 3Y Excs Rtn is -93%

Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 47x, P/EPrice/Earnings or Price/(Net Income) is 101x

Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 57%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.1%

Short seller report
Muddy Waters Research report on 11/20/2024.

Key risks
ELF key risks include [1] its heavy reliance on Chinese manufacturing, Show more.

0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 31%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 16%
2 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Social Media & Creator Economy, and Vegan & Alternative Foods. Themes include Direct-to-Consumer Brands, Show more.
3 Weak multi-year price returns
2Y Excs Rtn is -47%, 3Y Excs Rtn is -93%
4 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 47x, P/EPrice/Earnings or Price/(Net Income) is 101x
5 Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 57%
6 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.1%
7 Short seller report
Muddy Waters Research report on 11/20/2024.
8 Key risks
ELF key risks include [1] its heavy reliance on Chinese manufacturing, Show more.

ELF in ETFs

Weight = ELF's share of each fund

VTI0.01%
ITOT0.01%
IWB0.01%
IJH0.17%
VB0.08%
MDYG0.21%
IJK0.20%
IVOO0.18%
+16 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 9/22/2026

e.l.f. Beauty (ELF) stock has gained about 80% since 5/31/2026 because of the following key factors:

1. Exceptional Earnings Performance and Upbeat Outlook.

e.l.f. Beauty reported strong financial results, particularly for its fiscal Q1 2027 (ending June 30, 2026), with earnings per share (EPS) of $1.75, significantly exceeding the consensus estimate of $0.71. Quarterly revenue for fiscal Q1 2027 also rose 35.5% year-over-year to $479.37 million, surpassing the consensus estimate of $431.21 million. This followed a robust fiscal Q4 2026 report (announced May 20, 2026) that saw net sales increase 35% to $449.3 million, coupled with a positive fiscal 2027 outlook projecting a 12-14% increase in net sales.

2. Sustained Brand Portfolio Growth and Market Share Expansion.

Fiscal 2026 marked e.l.f. Beauty's seventh consecutive year of net sales and market share growth, a trend that continued into the current period. This consistent growth was broad-based, with all five of its brands contributing, and particularly strong results from rhode and Naturium, reinforcing the strength of its expanding brand portfolio. The outperformance of rhode's revenue even led to a $57.6 million fair value adjustment for the fiscal year ended March 31, 2026, related to its acquisition's earnout thresholds.

Show more
Updated on 9/22/2026

e.l.f. Beauty (ELF) stock has gained about 80% since 5/31/2026 because of the following key factors:

1. Exceptional Earnings Performance and Upbeat Outlook.

e.l.f. Beauty reported strong financial results, particularly for its fiscal Q1 2027 (ending June 30, 2026), with earnings per share (EPS) of $1.75, significantly exceeding the consensus estimate of $0.71. Quarterly revenue for fiscal Q1 2027 also rose 35.5% year-over-year to $479.37 million, surpassing the consensus estimate of $431.21 million. This followed a robust fiscal Q4 2026 report (announced May 20, 2026) that saw net sales increase 35% to $449.3 million, coupled with a positive fiscal 2027 outlook projecting a 12-14% increase in net sales.

2. Sustained Brand Portfolio Growth and Market Share Expansion.

Fiscal 2026 marked e.l.f. Beauty's seventh consecutive year of net sales and market share growth, a trend that continued into the current period. This consistent growth was broad-based, with all five of its brands contributing, and particularly strong results from rhode and Naturium, reinforcing the strength of its expanding brand portfolio. The outperformance of rhode's revenue even led to a $57.6 million fair value adjustment for the fiscal year ended March 31, 2026, related to its acquisition's earnout thresholds.

3. Strategic International Expansion and Category Diversification.

The company demonstrated strategic growth through international expansion and new product category launches. e.l.f. Cosmetics is set to launch in Brazil exclusively with Sephora, beginning September 29, 2026, indicating a focused effort to expand its global footprint. Additionally, e.l.f. Beauty diversified its offerings by launching the e.l.f. Hair line, featuring a curated six-product assortment.

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Stock Movement Drivers

Fundamental Drivers

The 82.4% change in ELF stock from 5/31/2026 to 9/22/2026 was primarily driven by a 110.3% change in the company's Net Income Margin (%).
(LTM values as of)53120269222026Change
Stock Price ($)56.00102.1282.4%
Change Contribution By: 
Total Revenues ($ Mil)1,6361,7627.7%
Net Income Margin (%)1.6%3.4%110.3%
P/E Multiple125.6101.3-19.4%
Shares Outstanding (Mil)5959-0.2%
Cumulative Contribution82.4%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2026 to 9/22/2026
ReturnCorrelation
ELF82.4% 
Market (SPY)2.5%33.0%
Sector (XLP)0.5%19.2%

Fundamental Drivers

The 10.9% change in ELF stock from 2/28/2026 to 9/22/2026 was primarily driven by a 93.0% change in the company's P/E Multiple.
(LTM values as of)22820269222026Change
Stock Price ($)92.05102.1210.9%
Change Contribution By: 
Total Revenues ($ Mil)1,5201,76215.9%
Net Income Margin (%)6.8%3.4%-50.5%
P/E Multiple52.5101.393.0%
Shares Outstanding (Mil)59590.3%
Cumulative Contribution10.9%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2026 to 9/22/2026
ReturnCorrelation
ELF10.9% 
Market (SPY)13.3%29.2%
Sector (XLP)-6.9%18.0%

Fundamental Drivers

The -18.3% change in ELF stock from 8/31/2025 to 9/22/2026 was primarily driven by a -53.6% change in the company's Net Income Margin (%).
(LTM values as of)83120259222026Change
Stock Price ($)125.00102.12-18.3%
Change Contribution By: 
Total Revenues ($ Mil)1,3431,76231.2%
Net Income Margin (%)7.3%3.4%-53.6%
P/E Multiple72.0101.340.8%
Shares Outstanding (Mil)5659-4.8%
Cumulative Contribution-18.3%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2025 to 9/22/2026
ReturnCorrelation
ELF-18.3% 
Market (SPY)21.2%34.3%
Sector (XLP)5.3%14.1%

Fundamental Drivers

The -26.4% change in ELF stock from 8/31/2023 to 9/22/2026 was primarily driven by a -77.3% change in the company's Net Income Margin (%).
(LTM values as of)83120239222026Change
Stock Price ($)138.71102.12-26.4%
Change Contribution By: 
Total Revenues ($ Mil)6731,762162.0%
Net Income Margin (%)14.9%3.4%-77.3%
P/E Multiple74.8101.335.5%
Shares Outstanding (Mil)5459-8.8%
Cumulative Contribution-26.4%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2023 to 9/22/2026
ReturnCorrelation
ELF-26.4% 
Market (SPY)78.3%36.2%
Sector (XLP)23.4%13.9%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
ELF Return32%67%161%-13%-39%29%288%
Peers Return53%-11%15%-27%-2%1%13%
S&P 500 Return27%-19%24%23%16%13%107%

Monthly Win Rates [3]
ELF Win Rate58%58%83%42%33%67% 
Peers Win Rate69%46%52%35%38%61% 
S&P 500 Win Rate75%42%67%75%67%56% 

Max Drawdowns [4]
ELF Max Drawdown-20%-37%-33%-53%-63%-48% 
Peers Max Drawdown-17%-38%-37%-45%-43%-36% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: COTY, EL, ULTA, IPAR. See ELF Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/22/2026 (YTD)

How Low Can It Go

EventELFS&P 500
2025 US Tariff Shock
  % Loss-31.7%-18.8%
  % Gain to Breakeven46.4%23.1%
  Time to Breakeven26 days79 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-18.8%-9.5%
  % Gain to Breakeven23.2%10.5%
  Time to Breakeven24 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-36.5%-24.5%
  % Gain to Breakeven57.6%32.4%
  Time to Breakeven57 days427 days
2020 COVID-19 Crash
  % Loss-58.4%-33.7%
  % Gain to Breakeven140.1%50.9%
  Time to Breakeven111 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-39.6%-19.2%
  % Gain to Breakeven65.6%23.8%
  Time to Breakeven130 days105 days

Compare to COTY, EL, ULTA, IPAR

In The Past

e.l.f. Beauty's stock fell -31.7% during the 2025 US Tariff Shock. Such a loss loss requires a 46.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventELFS&P 500
2025 US Tariff Shock
  % Loss-31.7%-18.8%
  % Gain to Breakeven46.4%23.1%
  Time to Breakeven26 days79 days
2022 Inflation Shock & Fed Tightening
  % Loss-36.5%-24.5%
  % Gain to Breakeven57.6%32.4%
  Time to Breakeven57 days427 days
2020 COVID-19 Crash
  % Loss-58.4%-33.7%
  % Gain to Breakeven140.1%50.9%
  Time to Breakeven111 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-39.6%-19.2%
  % Gain to Breakeven65.6%23.8%
  Time to Breakeven130 days105 days

Compare to COTY, EL, ULTA, IPAR

In The Past

e.l.f. Beauty's stock fell -31.7% during the 2025 US Tariff Shock. Such a loss loss requires a 46.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About e.l.f. Beauty (ELF)

e.l.f. Beauty, Inc. (NYSE: ELF) is a global beauty company that develops, markets, and sells a wide range of cosmetic and skin care products. The company manages a portfolio of distinct brands, including its flagship e.l.f. brand, along with W3LL PEOPLE and Keys Soulcare, each targeting different segments and preferences within the beauty industry.

The core product offerings from e.l.f. Beauty include comprehensive collections for eyes, lips, and face, complemented by an expanding line of skin care solutions. The company reaches its primary customers through a robust multi-channel distribution strategy, which includes sales through national and international retailers, direct-to-consumer e-commerce platforms in the United States, and international distributors.

AI Analysis | Feedback

Here are a couple of brief analogies for e.l.f. Beauty:

  1. The accessible beauty equivalent of L'Oréal or Estée Lauder.

  2. The Trader Joe's for makeup and skincare.

AI Analysis | Feedback

  • Eye Products: These include cosmetics and skincare specifically formulated for the eye area.
  • Lip Products: These include cosmetics and skincare specifically formulated for the lips.
  • Face Products: These include cosmetics and skincare specifically formulated for the face.
  • Skincare Products: These encompass a range of formulations designed to improve the health and appearance of the skin.

AI Analysis | Feedback

e.l.f. Beauty (ELF) sells its products primarily through national and international retailers, as well as direct-to-consumer channels. From a business-to-business (B2B) perspective, the major customers are the retail companies that purchase e.l.f. Beauty's products to sell to end consumers.

The major customer companies for e.l.f. Beauty include:

  • Walmart (WMT)
  • Target (TGT)
  • Ulta Beauty (ULTA)
  • CVS (CVS)
  • Walgreens (WBA)

AI Analysis | Feedback

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AI Analysis | Feedback

Tarang Amin, Chairman and Chief Executive Officer Tarang Amin has served as the Chairman and Chief Executive Officer of e.l.f. Beauty since 2014, leading the company through its successful initial public offering (IPO) in 2016 on the NYSE. With over 30 years of experience in consumer products, he has a proven track record of building brands and leading high-performance teams. Before joining e.l.f. Beauty, Amin was the President, Chief Executive Officer, and Director of Schiff Nutrition, where he increased enterprise value from $190 million to $1.5 billion. He also held the position of Vice President, General Manager of The Clorox Company's Litter, Food, and Charcoal businesses, which were valued at $1.7 billion, and developed the company's Health & Wellness platform, growing it from $750 million to $1.5 billion. Amin started his career in brand management at Procter & Gamble, where he was instrumental in transforming the Pantene brand from a $50 million business to a global market leader exceeding $2 billion. Notably, TPG Growth acquired a majority stake in e.l.f. Cosmetics in 2014, and Amin was brought in to lead the company, subsequently taking it public in 2016. His early entrepreneurial experience includes helping his immigrant parents run a motel at age 14, providing him with early lessons in cash flow and economic success. He earned both his B.A. in International Policy and MBA from Duke University. Mandy Fields, Senior Vice President, Chief Financial Officer Mandy Fields was appointed Senior Vice President and Chief Financial Officer of e.l.f. Beauty in April 2019. She brings over 15 years of finance experience to her role. Prior to her tenure at e.l.f. Beauty, Fields served as the Chief Financial Officer of BevMo!, a prominent alcoholic beverage retailer, from 2016 to 2019. Before BevMo!, she held various progressive finance roles at Albertsons Companies, eventually becoming the Vice President of Finance and Analytics, where she managed a $10 billion P&L. Fields began her finance career at Gap, Inc. after working in investment banking at JPMorgan, where she covered the oil and gas industry. She intentionally transitioned into the consumer sector after her investment banking experience. She holds a Bachelor of Science in Finance from Indiana University Bloomington's Kelley School of Business. Fields has also served as an Independent Director at Allbirds, Inc. from 2020 to 2024 and is currently an Independent Director at Sonos, Inc. since 2026. Kory Marchisotto, Senior Vice President and Chief Marketing Officer Kory Marchisotto serves as the Senior Vice President and Chief Marketing Officer of e.l.f. Beauty. Scott Milsten, Senior Vice President, General Counsel, Corporate Secretary and Chief People Officer Scott Milsten holds the positions of Senior Vice President, General Counsel, Corporate Secretary, and Chief People Officer at e.l.f. Beauty.

AI Analysis | Feedback

The key risks to e.l.f. Beauty (ELF) include:

  1. Intense Competition and Rapidly Shifting Consumer Preferences: The beauty industry is characterized by vigorous competition from large multinational companies, independent brands, private labels, and influencer-backed brands. e.l.f. Beauty's continued success depends heavily on its ability to continuously innovate, anticipate, and react in a timely and cost-effective manner to fast-changing fashion and beauty trends and consumer preferences. Failure to do so could result in lost sales and reduced profitability.
  2. Supply Chain and Geopolitical Risks Due to Reliance on China: e.l.f. Beauty relies significantly on third-party suppliers and manufacturers, with approximately 75% of its product volume manufactured in China. This concentration exposes the company to substantial geopolitical and logistical risks, including potential trade policy changes, tariffs, and supply chain disruptions. For instance, product imports to the U.S. became subject to a 55% tariff level (an original 25% plus an incremental 30%) as of May 14, 2025, which can significantly impact the company's cost structure and profitability.
  3. Retailer Concentration Risk: A substantial portion of e.l.f. Beauty's net sales is derived from a limited number of national and international retailers. Any changes in the business strategies of these key retailers, or business challenges experienced by one or more of them, could adversely affect e.l.f. Beauty's distribution channels and revenue streams.

AI Analysis | Feedback

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The addressable markets for e.l.f. Beauty's main products, which include cosmetics (makeup) and skincare, are substantial on both a global and U.S. regional basis.

Global Market Size

  • The global cosmetics market, encompassing makeup and skincare, was valued at approximately USD 354.68 billion in 2025. This market is projected to expand to USD 644.17 billion by 2034.
  • Specifically for skincare products, the global market was valued at USD 122.11 billion in 2025 and is projected to reach USD 227.13 billion by 2034.

U.S. Market Size

  • For the U.S. cosmetics market, including makeup and skincare, the size was projected to be about USD 97.89 billion in 2024 and is forecast to reach USD 149.53 billion by 2033.
  • The U.S. skincare market alone was worth around USD 25.04 billion in 2024. This market is estimated to be approximately USD 24 billion in 2025.

AI Analysis | Feedback

Here are the expected drivers of future revenue growth for e.l.f. Beauty (ELF) over the next 2-3 years:

  1. Acquisition and Expansion of Rhode Skincare: The recent acquisition of Rhode skincare, a high-growth brand, is expected to be a significant contributor to revenue. Rhode has demonstrated strong performance, including achieving the number one brand ranking in Sephora North America and executing record-breaking launches in the UK. The company anticipates substantial growth as Rhode expands into more Sephora locations globally.
  2. International Market Expansion: e.l.f. Beauty is actively pursuing an aggressive international expansion strategy, with plans to increase its market presence from 16 to 120 countries and aiming for $5 billion in retail sales internationally. The company has already reported robust international sales growth, with a 30% surge in Q1 fiscal year 2026 and 60% growth in fiscal year 2025, supported by launches in new retail partners in countries like the Netherlands and Belgium.
  3. Growth in Skincare Portfolio: The company is focused on expanding its skincare offerings, particularly through e.l.f. SKIN and the acquired Naturium brand. e.l.f. SKIN consumption grew 16% in the U.S. during Q3 fiscal year 2026, outperforming the category. Naturium, acquired approximately 2.5 years ago, has doubled its customer penetration and international footprint, indicating strong growth potential within the dermatologist-led skincare segment.
  4. Continued Innovation and Market Share Gains in Color Cosmetics: The core e.l.f. Cosmetics brand is expected to continue driving revenue growth through ongoing innovation and sustained market share gains. In 2025, four of the top ten new mass cosmetics products were from the e.l.f. Brand. The brand holds the position of the number one unit share and number two dollar share brand in the U.S. mass cosmetics market, with a clear trajectory towards achieving overall market leadership.
  5. Expansion into New Retail Channels and Enhanced Distribution: e.l.f. Beauty is expanding its product availability by entering new retail channels and increasing its distribution footprint. This includes targeted door additions and significant space expansion for e.l.f. products in major retailers like Target and the launch of e.l.f. products in approximately 11,000 Dollar General stores, as well as continued rollout of Rhode into Sephora and new geographies.

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Share Repurchases

  • e.l.f. Beauty authorized a new share repurchase program of up to $500 million on August 27, 2024.
  • The company's previous $25 million share repurchase program, authorized in 2019, was exhausted, with approximately $17 million used in the two weeks preceding the August 27, 2024 announcement.
  • Annual share repurchases for e.l.f. Beauty amounted to $67.062 million in 2025.

Share Issuance

  • As part of the acquisition of rhode (announced May 28, 2025), e.l.f. Beauty issued approximately $200 million in newly issued shares of common stock (approximately 2.6 million shares) to rhode's equity holders.
  • In the acquisition of Naturium (October 4, 2023), e.l.f. Beauty issued 577,659 shares of its common stock, with a fair market value of $72.02 million at the time of calculation.
  • The number of outstanding shares increased to 59.64 million as of March 12, 2026, from 51.65 million in 2021.

Outbound Investments

  • e.l.f. Beauty signed a definitive agreement on May 28, 2025, to acquire rhode for up to $1 billion. The deal included an initial $800 million at closing ($600 million in cash and $200 million in stock) and an additional potential earn-out consideration of $200 million based on future growth over three years.
  • The company acquired Naturium in 2023 for approximately $261.34 million in cash and 577,659 shares of common stock.

Capital Expenditures

  • Capital expenditures for e.l.f. Beauty averaged $8.039 million annually for fiscal years ending March 2021 to 2025.
  • Capital expenditures increased from a low of $1.723 million in March 2023 to $8.659 million in 2024 and $18.52 million in 2025.
  • The company's latest twelve months capital expenditures were $31.623 million as of December 2025.

Better Bets vs. e.l.f. Beauty (ELF)

Peer Outperformance in Personal Care Products

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Share of Personal Care Products constituents that ELF has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
25%
of 4 industry peers · -25.6% return
3Y
50%
of 4 industry peers · -2.9% return
5Y
insufficient peer history
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Median price return by industry across the Consumer Staples sector, ranked by 5Y. Personal Care Products is ELF's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Consumer Staples Merchandise Retail 12 8.0%41.2%54.6% NGVC 239% · VLGEA 147% · WMT 146%
Food Retail 6 -7.2%48.0%42.6% CASY 219% · SFM 202% · KR 62%
Tobacco 6 -40.6%9.5%31.7% PM 137% · MO 106% · TPB 40%
Food Distributors 9 -0.6%29.1%12.5% CHEF 244% · USFD 169% · ANDE 145%
Soft Drinks & Non-alcoholic Beverages 12 -5.7%-16.6%2.4% COKE 410% · BRFH 168% · CCHGY 113%
Brewers 3 -14.5%-35.2%-6.1% BUD 43% · TAP -6% · SAM -68%
Agricultural Products & Services 12 2.0%2.2%-14.3% BG 60% · ADM 57% · INGR 27%
Household Products 19 -2.0%-7.6%-14.8% ACU 103% · IPAR 89% · CL 28%
Personal Care Products ← 4 -0.3%-2.9%-24.7% ELF 250% · PG 17% · EL -66%
Packaged Foods & Meats 47 -24.8%-33.5%-40.7% MAMA 459% · LWAY 305% · SENEA 295%
Distillers & Vintners 5 -43.7%-59.4%-77.9% STZ -40% · BF-B -57% · MGPI -78%
Drug Retail 3 -40.3%-85.7%-93.5% HITI -57% · PETS -93% · SCNX -99%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

Latest Trefis Analyses

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

ELFCOTYELULTAIPARMedian
Namee.l.f. B.Coty Estee La.Ulta Bea.Interpar. 
Mkt Price102.122.67100.29553.86118.29102.12
Mkt Cap6.02.336.423.83.86.0
Rev LTM1,7625,80715,04912,9561,5025,807
Op Inc LTM2012821,6771,632259282
FCF LTM2803481,3161,149243348
FCF 3Y Avg1523321,1421,030141332
CFO LTM2975381,7731,568256538
CFO 3Y Avg1695481,8021,423182548

Growth & Margins

ELFCOTYELULTAIPARMedian
Namee.l.f. B.Coty Estee La.Ulta Bea.Interpar. 
Rev Chg LTM31.2%-1.5%5.0%11.2%2.9%5.0%
Rev Chg 3Y Avg39.4%1.7%-1.7%6.5%7.5%6.5%
Rev Chg Q35.5%1.3%6.3%8.9%2.1%6.3%
QoQ Delta Rev Chg LTM7.7%0.3%1.5%1.9%0.5%1.5%
Op Inc Chg LTM28.9%-46.8%47.0%2.3%-7.5%2.3%
Op Inc Chg 3Y Avg23.6%-15.8%2.7%-0.3%3.0%2.7%
Op Mgn LTM11.4%4.9%11.1%12.6%17.3%11.4%
Op Mgn 3Y Avg11.8%7.8%9.7%13.4%18.0%11.8%
QoQ Delta Op Mgn LTM3.4%-1.0%0.6%0.0%-0.8%0.0%
CFO/Rev LTM16.9%9.3%11.8%12.1%17.1%12.1%
CFO/Rev 3Y Avg11.0%9.2%11.9%11.9%12.5%11.9%
FCF/Rev LTM15.9%6.0%8.7%8.9%16.2%8.9%
FCF/Rev 3Y Avg9.8%5.6%7.6%8.6%9.5%8.6%

Valuation

ELFCOTYELULTAIPARMedian
Namee.l.f. B.Coty Estee La.Ulta Bea.Interpar. 
Mkt Cap6.02.336.423.83.86.0
P/S3.40.42.41.82.52.4
P/Op Inc30.08.321.714.614.614.6
P/EBIT46.6-5.742.814.713.814.7
P/E101.3-3.9200.119.722.622.6
P/CFO20.34.420.515.214.815.2
Total Yield1.0%-25.3%1.9%5.1%7.1%1.9%
Dividend Yield0.0%0.4%1.4%0.0%2.7%0.4%
FCF Yield 3Y Avg2.9%9.8%3.6%5.3%3.7%3.7%
D/E0.21.40.30.10.00.2
Net D/E0.11.30.20.1-0.00.1

Returns

ELFCOTYELULTAIPARMedian
Namee.l.f. B.Coty Estee La.Ulta Bea.Interpar. 
1M Rtn0.2%-2.6%-1.3%6.2%3.1%0.2%
3M Rtn60.8%36.2%20.1%20.6%19.8%20.6%
6M Rtn51.2%29.6%41.3%7.5%33.2%33.2%
12M Rtn-25.6%-33.7%16.6%6.9%20.5%6.9%
3Y Rtn-2.9%-77.5%-28.2%38.9%-5.6%-5.6%
1M Excs Rtn-1.0%-3.7%-2.5%5.0%1.9%-1.0%
3M Excs Rtn55.4%30.8%14.7%15.2%14.4%15.2%
6M Excs Rtn24.0%6.8%9.4%-10.7%14.4%9.4%
12M Excs Rtn-43.5%-51.5%-0.7%-10.3%4.1%-10.3%
3Y Excs Rtn-93.3%-152.1%-106.4%-40.6%-81.8%-93.3%

Financials

Segment Financials

Revenue by Segment
$ Mil20262025202420232022
Single Segment1,6361,3141,024579392
Total1,6361,3141,024579392


Operating Income by Segment
$ Mil2026202520242023
Single Segment7415815068
Total7415815068


Net Income by Segment
$ Mil2026202520242023
Single Segment2611212862
Total2611212862


Price Behavior

Price Behavior
Market Price$102.12 
Market Cap ($ Bil)6.0 
First Trading Date09/22/2016 
Distance from 52W High-29.6% 
   50 Days200 Days
DMA Price$92.83$77.35
DMA Trendupup
Distance from DMA10.0%32.0%
 3M1YR
Volatility53.3%66.5%
Downside Capture-12.30157.54
Upside Capture225.0294.79
Correlation (SPY)30.2%34.2%
ELF Betas & Captures as of 8/31/2026

 1M2M3M6M1Y3Y
Beta1.301.271.271.161.761.54
Up Beta1.06-0.151.331.561.571.33
Down Beta1.253.302.252.983.391.75
Up Capture341%268%282%47%102%276%
Bmk +ve Days10213268138427
Stock +ve Days9213767132385
Down Capture-204%-13%-95%27%129%111%
Bmk -ve Days11213259113324
Stock -ve Days12212760119365

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ELF
ELF-27.1%66.4%-0.18-
Sector ETF (XLP)7.1%14.5%0.2514.6%
Equity (SPY)17.6%13.0%0.9834.2%
Gold (GLD)18.0%29.3%0.568.0%
Commodities (DBC)46.6%20.7%1.75-14.7%
Real Estate (VNQ)5.2%13.6%0.1215.7%
Bitcoin (BTCUSD)-26.0%44.9%-0.5423.3%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ELF
ELF29.5%58.2%0.68-
Sector ETF (XLP)5.7%13.7%0.1920.1%
Equity (SPY)13.3%17.2%0.5938.5%
Gold (GLD)18.9%18.8%0.810.3%
Commodities (DBC)10.8%19.6%0.43-4.5%
Real Estate (VNQ)1.0%18.9%-0.0525.0%
Bitcoin (BTCUSD)12.7%52.6%0.4219.3%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ELF
ELF15.1%55.2%0.49-
Sector ETF (XLP)7.3%14.9%0.3524.3%
Equity (SPY)15.4%17.9%0.7338.0%
Gold (GLD)12.2%16.4%0.611.7%
Commodities (DBC)8.3%18.1%0.376.6%
Real Estate (VNQ)4.7%20.7%0.1929.8%
Bitcoin (BTCUSD)64.0%66.2%1.0411.7%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date8312026
Short Interest: Shares Quantity4.4 Mil
Short Interest: % Change Since 81520265.7%
Average Daily Volume1.7 Mil
Days-to-Cover Short Interest2.6 days
Basic Shares Quantity59.1 Mil
Short % of Basic Shares7.5%

Earnings Returns History

Updated 9/8/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/5/20266.9%7.2%24.4%
5/20/20264.7%13.2%24.6%
2/4/2026-9.2%-9.2%-2.6%
11/5/2025-35.0%-34.0%-34.4%
8/6/2025-9.5%11.4%21.4%
2/6/2025-19.6%-15.3%-16.3%
11/6/202411.4%18.0%34.0%
8/8/2024-14.4%-17.2%-39.4%
...
SUMMARY STATS   
# Positive131416
# Negative1097
Median Positive11.2%13.0%24.3%
Median Negative-9.1%-7.8%-15.0%
Max Positive20.5%23.3%34.0%
Max Negative-35.0%-34.0%-39.4%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/5/20266.9%7.2%24.4%
5/20/20264.7%13.2%24.6%
2/4/2026-9.2%-9.2%-2.6%
11/5/2025-35.0%-34.0%-34.4%
8/6/2025-9.5%11.4%21.4%
2/6/2025-19.6%-15.3%-16.3%
11/6/202411.4%18.0%34.0%
8/8/2024-14.4%-17.2%-39.4%
5/22/202418.7%17.2%31.2%
2/6/2024-4.9%-3.2%21.1%
11/1/20233.7%3.8%29.5%
8/1/202314.3%12.9%17.3%
5/24/202320.5%23.2%24.2%
2/1/202315.0%22.3%28.5%
11/2/202215.4%19.4%32.6%
8/3/20226.8%7.7%13.5%
5/25/202211.2%23.3%31.0%
2/2/2022-3.6%-2.5%-15.0%
11/3/2021-9.0%-7.2%-9.1%
8/4/20216.3%7.2%10.7%
5/26/2021-3.8%-7.8%-5.6%
2/3/20210.8%0.5%12.4%
11/4/2020-9.0%-1.9%4.7%
SUMMARY STATS   
# Positive131416
# Negative1097
Median Positive11.2%13.0%24.3%
Median Negative-9.1%-7.8%-15.0%
Max Positive20.5%23.3%34.0%
Max Negative-35.0%-34.0%-39.4%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202608/06/202610-Q
03/31/202605/21/202610-K
12/31/202502/05/202610-Q
09/30/202511/10/202510-Q
06/30/202508/07/202510-Q
03/31/202505/29/202510-K
12/31/202402/07/202510-Q
09/30/202411/07/202410-Q
06/30/202408/09/202410-Q
03/31/202405/23/202410-K
12/31/202302/07/202410-Q
09/30/202311/02/202310-Q
06/30/202308/02/202310-Q
03/31/202305/25/202310-K
12/31/202202/02/202310-Q
09/30/202211/03/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202608/06/202610-Q
03/31/202605/21/202610-K
12/31/202502/05/202610-Q
09/30/202511/10/202510-Q
06/30/202508/07/202510-Q
03/31/202505/29/202510-K
12/31/202402/07/202510-Q
09/30/202411/07/202410-Q
06/30/202408/09/202410-Q
03/31/202405/23/202410-K
12/31/202302/07/202410-Q
09/30/202311/02/202310-Q
06/30/202308/02/202310-Q
03/31/202305/25/202310-K
12/31/202202/02/202310-Q
09/30/202211/03/202210-Q
06/30/202208/04/202210-Q
03/31/202205/26/202210-K
12/31/202102/03/202210-Q
09/30/202111/04/202110-Q
06/30/202108/05/202110-Q
03/31/202105/27/202110-K
12/31/202002/04/202110-Q
09/30/202011/05/202010-Q
06/30/202008/06/202010-Q
03/31/202005/28/202010-K
12/31/201902/06/202010-Q
09/30/201911/07/201910-Q

Recent Forward Guidance

Updated 8/6/2026

Latest: Q1 2027 Earnings Reported 8/5/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2027 Net salesReported1.94 Bil1.95 Bil1.97 Bil5.6% RaisedGuidance: 1.85 Bil for 2027
2027 Adjusted EBITDAReported401.00 Mil404.00 Mil407.00 Mil5.8% RaisedGuidance: 382.00 Mil for 2027
2027 Adjusted effective tax rateReported25.0%25.5%26.0% 0AffirmedGuidance: 25.5% for 2027
2027 Adjusted net incomeReported212.00 Mil213.50 Mil215.00 Mil7.0% RaisedGuidance: 199.50 Mil for 2027
2027 Adjusted diluted earnings per shareReported3.53.523.557.0% RaisedGuidance: 3.29 for 2027
2027 Weighted average diluted shares outstandingReported 60.50 Mil 0 AffirmedGuidance: 60.50 Mil for 2027


Prior: Q4 2026 Earnings Reported 5/20/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2027 Revenue GrowthReported12.0%13.0%    
2027 Net salesReported1.83 Bil1.85 Bil1.86 Bil15.2% Higher NewGuidance: 1.61 Bil for 2026
2027 Adjusted EBITDAReported379.00 Mil382.00 Mil385.00 Mil17.7% Higher NewGuidance: 324.50 Mil for 2026
2027 Adjusted effective tax rateReported25.0%25.5%26.0% 2.5%Higher NewGuidance: 23.0% for 2026
2027 Adjusted net incomeReported198.00 Mil199.50 Mil201.00 Mil9.9% Higher NewGuidance: 181.50 Mil for 2026
2027 Adjusted diluted earnings per shareReported3.273.293.327.2% Higher NewGuidance: 3.08 for 2026
2027 Weighted average diluted shares outstandingReported 60.50 Mil    

Q3 2026 Earnings Reported 2/4/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Net salesReported1.60 Bil1.61 Bil1.61 Bil2.9% RaisedGuidance: 1.56 Bil for 2026
2026 Adjusted EBITDAReported323.00 Mil324.50 Mil326.00 Mil6.7% RaisedGuidance: 304.00 Mil for 2026
2026 Adjusted effective tax rateReported 23.0%  0AffirmedGuidance: 23.0% for 2026
2026 Adjusted net incomeReported180.00 Mil181.50 Mil183.00 Mil9.0% RaisedGuidance: 166.50 Mil for 2026
2026 Adjusted diluted earnings per shareReported3.053.083.18.8% RaisedGuidance: 2.83 for 2026

Q2 2026 Earnings Reported 11/5/2025

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Net salesReported1.55 Bil1.56 Bil1.57 Bil   
2026 Adjusted EBITDAReported302.00 Mil304.00 Mil306.00 Mil   
2026 Adjusted effective tax rateReported 23.0%    
2026 Adjusted net incomeReported165.00 Mil166.50 Mil168.00 Mil   
2026 Adjusted diluted earnings per shareReported2.82.832.85   
2026 Fiscal year ending diluted shares outstandingReported 59.00 Mil    

Insider Activity

Updated 9/10/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Fields, Mandy JSee RemarksDirectSell9102026104.5216,0651,679,0639,500,161Form
2Franks, Joshua AllenSVP, OperationsDirectSell9092026110.0020022,00014,882,670Form
3Franks, Joshua AllenSVP, OperationsDirectSell9032026110.005,512606,32015,267,670Form
4Levitan, Lauren Cooks DirectSell820202693.151,03496,321979,605Form
5Marchisotto, KorySee RemarksDirectSell806202688.0212,1731,071,41514,935,824Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Fields, Mandy JSee RemarksDirectSell9102026104.5216,0651,679,0639,500,161Form
2Franks, Joshua AllenSVP, OperationsDirectSell9092026110.0020022,00014,882,670Form
3Franks, Joshua AllenSVP, OperationsDirectSell9032026110.005,512606,32015,267,670Form
4Levitan, Lauren Cooks DirectSell820202693.151,03496,321979,605Form
5Marchisotto, KorySee RemarksDirectSell806202688.0212,1731,071,41514,935,824Form
6Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell702202680.0025,3572,028,5602,295,920Form
7Amin, TarangChief Executive OfficerDirectSell702202678.2450,1643,924,8528,645,254Form
8Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell611202651.534,352224,2592,785,506Form
9Franks, Joshua AllenSVP, OperationsDirectSell611202651.533,505180,6137,730,891Form
10Fields, Mandy JSee RemarksDirectSell611202651.534,327222,9705,511,700Form
11Marchisotto, KorySee RemarksDirectSell611202651.534,352224,2599,371,658Form
12Milsten, Scott DirectSell611202651.534,162214,4687,450,259Form
13Amin, TarangChief Executive OfficerDirectSell611202651.537,000360,7106,626,397Form
14Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell605202651.9410,318535,9173,033,712Form
15Franks, Joshua AllenSVP, OperationsDirectSell605202651.946,854355,9977,974,452Form
16Fields, Mandy JSee RemarksDirectSell605202651.948,464439,6205,780,299Form
17Marchisotto, KorySee RemarksDirectSell605202651.948,512442,1139,672,267Form
18Milsten, Scott DirectSell605202651.948,512442,1137,725,711Form
19Amin, TarangChief Executive OfficerDirectSell605202651.9415,829822,1587,042,700Form
20Levitan, Lauren Cooks DirectSell601202656.317,714434,376650,382Form
21Franks, Joshua AllenSVP, OperationsDirectSell428202663.6623,5351,498,2387,516,400Form
22Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell428202663.6620,8291,325,9744,375,097Form
23Milsten, Scott DirectSell428202663.6623,7971,514,9177,317,080Form
24Fields, Mandy JSee RemarksDirectSell428202663.6623,6561,505,9414,929,639Form
25Marchisotto, KorySee RemarksDirectSell428202663.6623,7961,514,8539,702,866Form
26Amin, TarangChief Executive OfficerDirectSell428202663.6641,5202,643,1637,173,845Form
27Amin, TarangChief Executive OfficerDirectSell402202662.6452,8803,312,1856,164,372Form
28Farrell, Matthew DirectBuy223202692.965,000464,8141,005,859Form
29Amin, TarangChief Executive OfficerDirectSell1208202579.831,522121,5016,410,030Form
30Milsten, Scott DirectSell1208202579.8390672,3267,703,595Form
31Levitan, Lauren Cooks DirectSell1126202571.683,760269,531827,949Form
32Amin, TarangChief Executive OfficerDirectSell10032025132.24116,31515,381,87210,819,877Form
33Marchisotto, KorySee RemarksDirectSell9192025150.0010,8121,621,80020,096,400Form
34Milsten, Scott DirectSell9182025150.2315,0002,253,42814,633,157Form
35Fields, Mandy JSee RemarksDirectSell9182025150.215,298795,7988,840,601Form
36Franks, Joshua AllenSVP, OperationsDirectSell9182025145.007,9131,147,38514,408,505Form
37Marchisotto, KorySee RemarksDirectSell9122025140.1013,5151,893,47720,285,074Form
38Milsten, Scott DirectSell9122025140.2815,0002,104,26415,768,797Form
39Hartnett, Jennifer CatherineChief Commercial OfficerDirectSell9122025136.321,304177,7597,170,202Form
40Milsten, Scott DirectSell9122025134.5655,5817,479,01615,125,426Form
41Fields, Mandy JSee RemarksDirectSell9102025136.2855,6927,589,6808,742,878Form

Investor Activity (13F)

Updated Sep 23, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Prime Capital Management Co Ltd$36.6 Mil4.1%7Hold13F
Active Manager
Active Manager
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Prime Capital Management Co Ltd$36.6 Mil4.1%7Hold13F
Core Cache Last Updated: 9/22/2026