Estee Lauder Companies (EL)


Market Price (9/14/2026): $97.08 | Market Cap: $35.3 BilInvestor Relations Sector: Consumer Staples | Industry: Personal Care Products

Estee Lauder Companies (EL)


Market Price (9/14/2026): $97.08
Market Cap: $35.3 Bil
Sector: Consumer Staples
Industry: Personal Care Products

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 12%

Low stock price volatility
Vol 12M is 49%

Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Sustainable Consumption. Themes include Luxury Consumer Goods, Show more.

Weak multi-year price returns
2Y Excs Rtn is -27%, 3Y Excs Rtn is -106%

Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 41x, P/EPrice/Earnings or Price/(Net Income) is 194x

Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -1.7%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -2.3%

Key risks
EL key risks include [1] its substantial exposure to the struggling travel retail sector and slowing consumer demand in key Asia-Pacific markets.

0 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 12%
1 Low stock price volatility
Vol 12M is 49%
2 Megatrend and thematic drivers
Megatrends include Experience Economy & Premiumization, E-commerce & Digital Retail, and Sustainable Consumption. Themes include Luxury Consumer Goods, Show more.
3 Weak multi-year price returns
2Y Excs Rtn is -27%, 3Y Excs Rtn is -106%
4 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 41x, P/EPrice/Earnings or Price/(Net Income) is 194x
5 Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -1.7%
6 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -2.3%
7 Key risks
EL key risks include [1] its substantial exposure to the struggling travel retail sector and slowing consumer demand in key Asia-Pacific markets.

EL in ETFs

Weight = EL's share of each fund

SPY0.04%
VOO0.03%
IVV0.04%
VTI0.03%
ITOT0.03%
IWB0.03%
RSP0.22%
VTV0.08%
+32 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 9/1/2026

Estee Lauder Companies (EL) stock has gained about 10% since 5/31/2026 because of the following key factors:

1. Estee Lauder exceeded expectations with its fiscal Q4 2026 earnings, demonstrating a strong return to growth and profitability. The company reported adjusted diluted earnings per share (EPS) of $0.39, significantly surpassing analyst estimates of $0.32 by 21.9%. Quarterly revenue also rose to $3.63 billion, exceeding the consensus estimate of $3.55 billion by 2.25%. This strong performance, announced on August 19, 2026, directly contributed to a 15.57% jump in the stock in premarket trading.

2. The company achieved significant operating margin expansion and a return to organic sales growth, driven by its "Beauty Reimagined" strategy and "Profit Recovery and Growth Plan" (PRGP). For the full fiscal year 2026, organic sales grew by 3%, marking a turnaround after a challenging period. The gross margin expanded by 150 basis points to 75.5% for the year, and the operating margin notably increased by 320 basis points to 11.2%. Fiscal Q4 2026 saw organic sales growth accelerate to 5%, the strongest quarterly performance of the year.

Show more
Updated on 9/1/2026

Estee Lauder Companies (EL) stock has gained about 10% since 5/31/2026 because of the following key factors:

1. Estee Lauder exceeded expectations with its fiscal Q4 2026 earnings, demonstrating a strong return to growth and profitability. The company reported adjusted diluted earnings per share (EPS) of $0.39, significantly surpassing analyst estimates of $0.32 by 21.9%. Quarterly revenue also rose to $3.63 billion, exceeding the consensus estimate of $3.55 billion by 2.25%. This strong performance, announced on August 19, 2026, directly contributed to a 15.57% jump in the stock in premarket trading.

2. The company achieved significant operating margin expansion and a return to organic sales growth, driven by its "Beauty Reimagined" strategy and "Profit Recovery and Growth Plan" (PRGP). For the full fiscal year 2026, organic sales grew by 3%, marking a turnaround after a challenging period. The gross margin expanded by 150 basis points to 75.5% for the year, and the operating margin notably increased by 320 basis points to 11.2%. Fiscal Q4 2026 saw organic sales growth accelerate to 5%, the strongest quarterly performance of the year.

3. Management provided an optimistic fiscal 2027 outlook, projecting continued acceleration in organic sales growth and further margin improvement. For fiscal 2027, Estee Lauder anticipates organic sales growth of 3% to 5% and an increased operating margin outlook of 12.7% to 13.5%. The projected adjusted EPS for fiscal 2027 is between $3.10 and $3.35, a significant increase from $2.51 in fiscal 2026.

4. Strong performance across key product categories and a recovery in crucial geographic regions bolstered investor confidence. Fragrance experienced 10% organic growth for fiscal 2026, while skincare grew 4%, and makeup trends stabilized. Jo Malone London and TOM FORD joined the company's "billion-dollar brand club." Geographically, Mainland China recorded 9% organic sales growth, and travel retail returned to positive sales in June-July 2026, marking its first positive turn in three years. North America also saw a return to organic sales growth in fiscal Q4 2026.

5. Analyst sentiment turned increasingly positive with several upgrades and raised price targets following the strong earnings report. On September 1, 2026, CICC upgraded Estee Lauder to Outperform from Market Perform, noting that the company's turnaround had moved beyond restructuring-led margin recovery to broader sales and earnings growth. Other firms, such as Telsey Advisory and Deutsche Bank, also raised their price targets for EL around this period.

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Stock Movement Drivers

Fundamental Drivers

The 9.6% change in EL stock from 5/31/2026 to 9/13/2026 was primarily driven by a 8.1% change in the company's P/S Multiple.
(LTM values as of)53120269132026Change
Stock Price ($)88.6597.129.6%
Change Contribution By: 
Total Revenues ($ Mil)14,83315,0491.5%
P/S Multiple2.22.38.1%
Shares Outstanding (Mil)363363-0.1%
Cumulative Contribution9.6%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2026 to 9/13/2026
ReturnCorrelation
EL9.6% 
Market (SPY)1.0%30.7%
Sector (XLP)0.6%31.4%

Fundamental Drivers

The -10.6% change in EL stock from 2/28/2026 to 9/13/2026 was primarily driven by a -12.6% change in the company's P/S Multiple.
(LTM values as of)22820269132026Change
Stock Price ($)108.6897.12-10.6%
Change Contribution By: 
Total Revenues ($ Mil)14,67115,0492.6%
P/S Multiple2.72.3-12.6%
Shares Outstanding (Mil)362363-0.3%
Cumulative Contribution-10.6%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2026 to 9/13/2026
ReturnCorrelation
EL-10.6% 
Market (SPY)11.7%37.4%
Sector (XLP)-6.8%30.3%

Fundamental Drivers

The 7.8% change in EL stock from 8/31/2025 to 9/13/2026 was primarily driven by a 5.0% change in the company's Total Revenues ($ Mil).
(LTM values as of)83120259132026Change
Stock Price ($)90.1097.127.8%
Change Contribution By: 
Total Revenues ($ Mil)14,32615,0495.0%
P/S Multiple2.32.33.3%
Shares Outstanding (Mil)361363-0.7%
Cumulative Contribution7.8%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2025 to 9/13/2026
ReturnCorrelation
EL7.8% 
Market (SPY)19.5%36.9%
Sector (XLP)5.4%26.4%

Fundamental Drivers

The -36.1% change in EL stock from 8/31/2023 to 9/13/2026 was primarily driven by a -80.9% change in the company's Net Income Margin (%).
(LTM values as of)83120239132026Change
Stock Price ($)151.9397.12-36.1%
Change Contribution By: 
Total Revenues ($ Mil)15,91015,049-5.4%
Net Income Margin (%)6.3%1.2%-80.9%
P/E Multiple54.1193.8258.3%
Shares Outstanding (Mil)358363-1.4%
Cumulative Contribution-36.1%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2023 to 9/13/2026
ReturnCorrelation
EL-36.1% 
Market (SPY)75.7%41.0%
Sector (XLP)23.5%33.2%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
EL Return40%-32%-40%-48%42%-7%-61%
Peers Return36%14%38%-10%-17%2%64%
S&P 500 Return27%-19%24%23%16%11%102%

Monthly Win Rates [3]
EL Win Rate75%33%42%42%50%56% 
Peers Win Rate65%52%56%45%35%58% 
S&P 500 Win Rate75%42%67%75%67%44% 

Max Drawdowns [4]
EL Max Drawdown-13%-49%-62%-60%-41%-44% 
Peers Max Drawdown-18%-31%-27%-34%-42%-32% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: COTY, PG, ELF, ULTA, KVUE. See EL Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/11/2026 (YTD)

How Low Can It Go

EventELS&P 500
2025 US Tariff Shock
  % Loss-29.6%-18.8%
  % Gain to Breakeven41.9%23.1%
  Time to Breakeven69 days79 days
2024 Yen Carry Trade Unwind
  % Loss-15.7%-7.8%
  % Gain to Breakeven18.6%8.5%
  Time to Breakeven431 days18 days
2020 COVID-19 Crash
  % Loss-32.1%-33.7%
  % Gain to Breakeven47.2%50.9%
  Time to Breakeven143 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-14.3%-19.2%
  % Gain to Breakeven16.7%23.8%
  Time to Breakeven43 days105 days
2016-2017 Trump Reflation Bond Selloff
  % Loss-13.9%-3.7%
  % Gain to Breakeven16.1%3.9%
  Time to Breakeven145 days6 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-21.5%-17.9%
  % Gain to Breakeven27.4%21.8%
  Time to Breakeven31 days123 days

Compare to COTY, PG, ELF, ULTA, KVUE

In The Past

Estee Lauder Companies's stock fell -29.6% during the 2025 US Tariff Shock. Such a loss loss requires a 41.9% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventELS&P 500
2025 US Tariff Shock
  % Loss-29.6%-18.8%
  % Gain to Breakeven41.9%23.1%
  Time to Breakeven69 days79 days
2020 COVID-19 Crash
  % Loss-32.1%-33.7%
  % Gain to Breakeven47.2%50.9%
  Time to Breakeven143 days140 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-21.5%-17.9%
  % Gain to Breakeven27.4%21.8%
  Time to Breakeven31 days123 days
2010 Eurozone Sovereign Debt Crisis / Flash Crash
  % Loss-21.6%-15.4%
  % Gain to Breakeven27.5%18.2%
  Time to Breakeven144 days125 days
2008-2009 Global Financial Crisis
  % Loss-54.1%-53.4%
  % Gain to Breakeven117.7%114.4%
  Time to Breakeven238 days1085 days

Compare to COTY, PG, ELF, ULTA, KVUE

In The Past

Estee Lauder Companies's stock fell -29.6% during the 2025 US Tariff Shock. Such a loss loss requires a 41.9% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Estee Lauder Companies (EL)

The Estée Lauder Companies Inc. (EL) is a prominent global player in the beauty industry, specializing in the manufacturing, marketing, and sale of prestige skin care, makeup, fragrance, and hair care products. It operates a vast portfolio of highly recognized and influential brands that cater to a wide array of consumer preferences across these four core categories.

The company's extensive brand family includes flagship names like Estée Lauder, Clinique, M·A·C, La Mer, Aveda, Jo Malone London, and The Ordinary, in addition to licensed brands such as Tommy Hilfiger and Michael Kors. Its product offerings are comprehensive, ranging from advanced moisturizers, serums, cleansers, and foundations to lipsticks, mascaras, luxury perfumes, colognes, shampoos, conditioners, and various beauty tools and accessories.

Estée Lauder primarily targets a global customer base seeking high-quality, premium beauty solutions. Its products are distributed through a robust multi-channel strategy, including upscale department stores, specialty-multi retailers, luxury perfumeries, salons and spas, freestanding brand stores, and a significant online presence via its own brand websites, authorized retailer sites, and third-party e-commerce platforms. The company also maintains a strong footprint in travel retail, reaching international customers through airport and duty-free shops.

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1. The LVMH of beauty products.

2. The Procter & Gamble for premium skincare and makeup brands.

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  • Skin Care Products: Estee Lauder offers a comprehensive range of skin care products including moisturizers, serums, cleansers, masks, and sun care.
  • Makeup Products: The company provides various makeup items such as lipsticks, foundations, mascaras, eyeshadows, and nail polishes, along with related tools.
  • Fragrance Products: Estee Lauder manufactures and sells a diverse collection of fragrances, including eau de parfums, colognes, lotions, and perfumed soaps and candles.
  • Hair Care Products: The company offers hair care solutions like shampoos, conditioners, styling products, treatments, and hair color products.

AI Analysis | Feedback

The Estee Lauder Companies (EL) primarily sells its products to other businesses, which then retail them to individual consumers. Its major customers are the large retail companies that operate department stores, specialty-multi retailers, and online platforms.

Based on its described distribution channels, key customers include:

  • Macy's Inc. (Symbol: M) - Operates department stores such as Macy's and Bloomingdale's, which are significant outlets for Estee Lauder's prestige beauty brands.
  • Nordstrom Inc. (Symbol: JWN) - A leading fashion specialty retailer that also serves as a major distribution partner for Estee Lauder's products in its department stores.
  • Ulta Beauty Inc. (Symbol: ULTA) - A prominent specialty-multi beauty retailer that offers a wide range of beauty products, including many of Estee Lauder's brands, through its physical stores and e-commerce platform.

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The Estée Lauder Companies Inc. (EL) has a seasoned management team leading its global operations.

Stéphane de La Faverie, President and Chief Executive Officer

Stéphane de La Faverie assumed the role of President and Chief Executive Officer of The Estée Lauder Companies in January 2025. He also serves as a member of the company's Board of Directors. With over 25 years of experience in prestige beauty, he joined ELC in 2011. Prior to his current role, he was Executive Group President, overseeing a portfolio of brands including Estée Lauder, AERIN Beauty, Jo Malone London, Le Labo, KILIAN PARIS, Editions de Parfums Frederic Malle, Darphin Paris, LAB Series, DECIEM (The Ordinary, NIOD, and Avestan), Too Faced, Smashbox, and GLAMGLOW. From 2020-2022, he served as Group President, The Estée Lauder Companies, and Global Brand President, Estée Lauder and AERIN Beauty. Before joining ELC, Mr. de La Faverie began his career with Lancôme Global in Paris and held roles with the Luxury Products Group, North America, overseeing Lancôme, Giorgio Armani, Ralph Lauren, and Biotherm beauty brands.

Akhil Shrivastava, Executive Vice President and Chief Financial Officer

Akhil Shrivastava was appointed Executive Vice President and Chief Financial Officer of The Estée Lauder Companies, effective November 1, 2024. He is responsible for the company's Global Finance, Accounting, Tax, Treasury, Investor Relations, and New Business Development organizations. Mr. Shrivastava joined ELC in 2015 and has held various senior finance positions within the company, including Senior Vice President, Corporate Controller, and Senior Vice President, Treasurer. Before his tenure at Estée Lauder, he spent 18 years at Procter & Gamble, serving in various finance and leadership roles across Asia, North America, and global businesses, including Finance Director for Gillette North America. He holds a Master's Degree in Finance and Control from Delhi University.

Jane Hertzmark Hudis, Executive Vice President, Chief Brand Officer

Jane Hertzmark Hudis serves as Executive Vice President, Chief Brand Officer at The Estée Lauder Companies. She has held an Executive Group President position at the company since 2020.

Rashida La Lande, Executive Vice President and General Counsel

Rashida La Lande is the Executive Vice President and General Counsel at The Estée Lauder Companies, where she oversees the global Legal organization. In this capacity, she acts as a strategic advisor to ELC's leadership and Board of Directors on global legal issues and is responsible for legal strategy, practices, and policies, as well as the company's Global Privacy Office and Global Security Team. Ms. La Lande joined ELC in August 2024.

Meridith Webster, Chief Communications and Public Affairs Officer

Meridith Webster is the Chief Communications and Public Affairs Officer at The Estée Lauder Companies, a position she assumed in 2021. In her role, she leads the company's communications and public affairs strategies globally, working to advance and protect its business interests and corporate reputation.

AI Analysis | Feedback

The Estee Lauder Companies (EL) faces several key risks to its business, primarily stemming from its significant exposure to certain geographical markets and the discretionary nature of its prestige products.
  1. Weak Demand in China and Asia Travel Retail

    A primary risk for Estee Lauder is the persistent weakness in demand within the prestige beauty market in mainland China and the broader Asia travel retail sector. This softness has been a significant driver of declining sales and financial pressures in recent years, particularly affecting the company's crucial skincare category. The region has experienced weak consumer sentiment, and disruptions in travel retail have disproportionately impacted Estee Lauder's performance, leading to substantial earnings pressure.

  2. Cyclical Nature of Premium Products and Macroeconomic Headwinds

    The company's portfolio of premium and luxury beauty products makes it particularly susceptible to global macroeconomic challenges, including inflation, economic downturns, and reduced consumer discretionary spending. Unlike more essential consumer staples, demand for prestige beauty items can be highly cyclical, meaning that in turbulent economic environments, consumers may scale back on such purchases. This inherent market risk is reflected in the stock's higher beta compared to other consumer staple businesses.

  3. Intense Competition and Evolving Consumer Preferences

    Estee Lauder operates in a highly competitive beauty industry, facing pressure from both established global players and rapidly emerging indie brands. A key challenge lies in adapting to evolving consumer preferences, particularly among younger demographics, and effectively leveraging digital engagement platforms. The company has acknowledged challenges in appealing to consumers under 40 and missing opportunities on social media platforms like TikTok, which play a pivotal role in the prestige beauty industry.

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The rapid proliferation and increasing market share of highly agile, digitally-native, and influencer-led beauty brands that leverage direct-to-consumer (DTC) models and social media for marketing and sales. These new entrants often circumvent the traditional retail and advertising channels, such as department stores and large-scale print/TV campaigns, where Estee Lauder's heritage brands have historically thrived. These brands can quickly capture specific market segments by offering perceived authenticity, niche specialization, and often more accessible price points, directly challenging the market dominance, customer loyalty, and traditional brand-building efficacy of established prestige beauty conglomerates like Estee Lauder. This shift represents a fundamental change in how successful brands are created, distributed, and connect with consumers, making traditional infrastructure less critical and potentially less effective for capturing emerging consumer segments.

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The addressable markets for Estée Lauder Companies' main products are as follows:

Skincare

The global skincare market size was valued at USD 122.11 billion in 2025 and is projected to grow to USD 227.13 billion by 2034, at a compound annual growth rate (CAGR) of 7.32% from 2026 to 2034. Another source estimates the global skincare market at USD 159.86 billion in 2025, projected to reach USD 231.31 billion by 2032 with a CAGR of 5.42%. The global skincare products market size was estimated at USD 155.84 billion in 2025 and is projected to reach USD 202.77 billion by 2033, growing at a CAGR of 3.1% from 2026 to 2033. Asia Pacific dominated the skincare market with a 51.46% market share in 2025, with its market valuation at USD 62.84 billion in 2025. The U.S. skincare market is projected to reach an estimated value of USD 30.42 billion by 2032.

Makeup

The global makeup market size was valued at USD 45.95 billion in 2025 and is projected to grow to USD 81.55 billion by 2034, exhibiting a CAGR of 6.72% during the forecast period. Another report states the global makeup market will grow from USD 44.97 billion in 2025 to USD 64.81 billion by 2031 at a 6.28% CAGR. Asia Pacific dominated the makeup market with a market share of 46.87% in 2025 and is estimated to reach USD 22.65 billion in 2026. The U.S. makeup market is projected to reach an estimated value of USD 12.77 billion by 2032.

Fragrance

The global fragrance market size was estimated at USD 58.89 billion in 2025 and is projected to reach USD 89.41 billion by 2033, growing at a CAGR of 5.5% from 2026 to 2033. Other estimates for the global perfume market include USD 53.04 billion in 2025, projected to grow to USD 87.17 billion by 2034 at a CAGR of 5.73%, and USD 55.53 billion in 2024, projected to reach USD 88.35 billion by 2033 with a CAGR of 5.3%. North America held the largest market share of 33.2% in 2025 in the global fragrance market. Europe dominated the global perfume market in 2024, securing the largest revenue share of 35.9%.

Hair Care

The global hair care market size was valued at USD 119.1 billion in 2022 and is expected to reach USD 219.7 billion by 2030, growing at a CAGR of 7.9% from 2023 to 2030. Another source indicates the global hair care market size was valued at USD 84.55 billion in 2022 and is projected to reach USD 112.27 billion by 2031, growing at a CAGR of 3.20% during the forecast period (2023-2031). The global hair and scalp care market size was estimated at USD 88.20 billion in 2025 and is projected to reach USD 150.45 billion by 2033, growing at a CAGR of 7.0% from 2026 to 2033. Asia-Pacific was the largest revenue-generating market in 2022 for hair care and held the largest market share of 37.51% in 2025 for hair and scalp care. North America accounted for 20.1% of the global hair care market in 2022 and is expected to register the highest CAGR from 2023 to 2030.

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The Estée Lauder Companies (EL) is expected to drive future revenue growth over the next 2-3 years through several strategic initiatives:
  • Geographic Expansion and Focus on High-Growth Markets: The company is prioritizing expansion in emerging markets, such as Latin America and Japan, and strengthening its presence in key regions like Mainland China, which has shown consistent double-digit growth. This strategy aims to diversify its global footprint and tap into new consumer bases.
  • Product Innovation and Strategic Brand Development: Estée Lauder is committed to launching new products, expanding existing successful franchises, and focusing on high-growth categories. This includes initiatives like the launch of the Balmain Beauty brand in fiscal 2025, the expansion of its luxury fragrance portfolio, and premium skincare innovations such as Clinique CX for China and the Re-Nutriv longevity expansion into eye products. Brands like La Mer and The Ordinary are also driving growth through innovation.
  • Digital Acceleration and Channel Optimization: The company is enhancing its online and e-commerce presence by expanding its digital footprint on platforms like Amazon, Shopee, and TikTok. Additionally, it is strategically resetting its global travel retail business to return to growth.
  • Profit Recovery and Growth Plan (PRGP) and Increased Consumer-Facing Investments: The ongoing Profit Recovery and Growth Plan, initiated in November 2023, is designed to restore sustainable sales growth and expand operating margins. This plan involves operational efficiencies that fund increased consumer-facing investments, boosting advertising spend, and optimizing marketing to enhance customer acquisition and strengthen brand equity.

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Share Repurchases

  • Estée Lauder Companies made significant share repurchases, totaling approximately $2.31 billion in fiscal year 2022.
  • Share repurchases decreased significantly in subsequent years, amounting to approximately $271 million in fiscal year 2023 and $35 million in fiscal year 2024 and fiscal year 2025, respectively.
  • For the first half of fiscal year 2026 (ending December 31, 2025), share repurchases were approximately $66.84 million, with the company indicating that future repurchases should remain limited to fund restructuring, brand building, and debt reduction.

Outbound Investments

  • In November 2022, Estée Lauder acquired the designer fashion house Tom Ford in a deal valued at $2.8 billion, a strategic move towards higher-margin luxury.
  • The company completed its acquisition of DECIEM Beauty Group Inc. on May 31, 2024, paying an estimated $860 million in cash for the remaining interests, bringing the total investment to approximately $1.7 billion over three tranches since 2017.
  • Estée Lauder has also made minority investments in various Chinese, Mexican, and Indian beauty labels to rebalance growth and embrace emerging markets.

Capital Expenditures

  • Capital expenditures were $1.00 billion in fiscal year 2023 and decreased to $0.92 billion in fiscal year 2024.
  • In fiscal year 2025, capital expenditures further decreased to $602 million, primarily due to the completion of payments related to a manufacturing facility in Japan during the prior year.
  • For fiscal year 2026, capital expenditures are projected to be approximately 4% of anticipated sales, with a focus on optimizing investments and prioritizing consumer-facing initiatives, including enhancements to brick-and-mortar and online distribution channels, and expanding consumer reach.

Better Bets vs. Estee Lauder Companies (EL)

Peer Outperformance in Personal Care Products

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Share of Personal Care Products constituents that EL has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
100%
of 4 industry peers · 17.8% return
3Y
25%
of 4 industry peers · -33.5% return
5Y
insufficient peer history
Personal Care Products peers with revenue growth within 4pp of EL's that beat it on at least 2 of 3 windows, and by at least 20pp over 5Y. Growth is matched by construction, so the gap is largely a re-rating gap. The multiple column is the context for it.
Ticker Name Rev Growth 3Y Avg P/E 1Y3Y5Y 5Y Gap
EL Estee Lauder Companies -1.7% 193.8x 17.8%-33.5%-68.3%
PG Procter & Gamble 2.0% 21.1x -5.3%1.6%13.6% +82pp
Price returns, excluding dividends. P/E shown for context only and not used for matching.
Median price return by industry across the Consumer Staples sector, ranked by 5Y. Personal Care Products is EL's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Food Distributors 8 5.3%43.2%69.0% CHEF 305% · USFD 189% · ANDE 169%
Consumer Staples Merchandise Retail 12 8.6%35.2%53.8% NGVC 229% · VLGEA 140% · WMT 137%
Tobacco 6 -39.6%14.1%41.4% PM 137% · MO 106% · TPB 56%
Food Retail 6 -12.4%57.9%39.1% CASY 231% · SFM 222% · KR 56%
Soft Drinks & Non-alcoholic Beverages 12 -6.3%-16.2%2.8% COKE 423% · BRFH 202% · CCHGY 124%
Brewers 3 -16.0%-32.0%-1.4% BUD 47% · TAP -1% · SAM -68%
Agricultural Products & Services 11 8.1%0.3%-12.0% BG 82% · ADM 65% · INGR 34%
Household Products 19 0.7%-9.8%-20.2% ACU 82% · IPAR 81% · CL 27%
Personal Care Products ← 4 -5.3%-25.6%-27.0% ELF 227% · PG 14% · COTY -68%
Packaged Foods & Meats 47 -23.7%-35.0%-40.7% MAMA 420% · LWAY 333% · SENEA 307%
Distillers & Vintners 5 -45.2%-60.2%-75.3% STZ -38% · BF-B -58% · MGPI -75%
Drug Retail 3 -41.1%-85.7%-93.1% HITI -65% · PETS -93% · SCNX -99%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

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Peer Comparisons

Peers to compare with:

Financials

ELCOTYPGELFULTAKVUEMedian
NameEstee La.Coty Procter .e.l.f. B.Ulta Bea.Kenvue  
Mkt Price97.122.70145.2796.91546.7817.7897.02
Mkt Cap35.32.4338.35.723.534.128.8
Rev LTM15,0495,80787,0331,76212,95615,40814,002
Op Inc LTM1,67728219,7492011,6322,9411,655
FCF LTM1,31634815,1472801,1491,9141,233
FCF 3Y Avg1,14233215,2381521,0301,7731,086
CFO LTM1,77353819,5562971,5682,3251,670
CFO 3Y Avg1,80254819,0731691,4232,2561,613

Growth & Margins

ELCOTYPGELFULTAKVUEMedian
NameEstee La.Coty Procter .e.l.f. B.Ulta Bea.Kenvue  
Rev Chg LTM5.0%-1.5%3.3%31.2%11.2%1.8%4.2%
Rev Chg 3Y Avg-1.7%1.7%2.0%39.4%6.5%-0.0%1.8%
Rev Chg Q6.3%1.3%1.5%35.5%8.9%3.0%4.7%
QoQ Delta Rev Chg LTM1.5%0.3%0.4%7.7%1.9%0.8%1.1%
Op Inc Chg LTM47.0%-46.8%-3.4%28.9%2.3%11.9%7.1%
Op Inc Chg 3Y Avg2.7%-15.8%3.0%23.6%-0.3%4.2%2.9%
Op Mgn LTM11.1%4.9%22.7%11.4%12.6%19.1%12.0%
Op Mgn 3Y Avg9.7%7.8%23.5%11.8%13.4%17.6%12.6%
QoQ Delta Op Mgn LTM0.6%-1.0%-0.5%3.4%0.0%-0.1%-0.0%
CFO/Rev LTM11.8%9.3%22.5%16.9%12.1%15.1%13.6%
CFO/Rev 3Y Avg11.9%9.2%22.4%11.0%11.9%14.7%11.9%
FCF/Rev LTM8.7%6.0%17.4%15.9%8.9%12.4%10.6%
FCF/Rev 3Y Avg7.6%5.6%17.9%9.8%8.6%11.6%9.2%

Valuation

ELCOTYPGELFULTAKVUEMedian
NameEstee La.Coty Procter .e.l.f. B.Ulta Bea.Kenvue  
Mkt Cap35.32.4338.35.723.534.128.8
P/S2.30.43.93.31.82.22.3
P/Op Inc21.08.417.128.514.411.615.8
P/EBIT41.5-5.815.944.214.512.915.2
P/E193.8-3.921.196.219.420.620.8
P/CFO19.94.417.319.315.014.716.1
Total Yield2.0%-25.0%7.8%1.0%5.2%9.5%3.6%
Dividend Yield1.4%0.4%3.0%0.0%0.0%4.7%0.9%
FCF Yield 3Y Avg3.6%9.8%4.1%2.9%5.3%4.8%4.5%
D/E0.31.40.10.20.10.30.2
Net D/E0.21.30.10.10.10.20.1

Returns

ELCOTYPGELFULTAKVUEMedian
NameEstee La.Coty Procter .e.l.f. B.Ulta Bea.Kenvue  
1M Rtn13.2%-5.3%0.5%6.0%7.1%-7.4%3.2%
3M Rtn8.7%30.4%-2.2%58.5%16.9%-0.9%12.8%
6M Rtn11.3%21.6%-2.1%32.0%2.1%4.0%7.7%
12M Rtn17.8%-34.0%-5.3%-28.3%6.2%-1.9%-3.6%
3Y Rtn-33.5%-76.5%1.6%-25.6%31.5%-8.3%-16.9%
1M Excs Rtn12.3%-1.0%2.0%5.8%4.0%-5.1%3.0%
3M Excs Rtn7.2%29.5%-4.9%56.2%11.2%-4.1%9.2%
6M Excs Rtn1.3%6.9%-16.8%18.8%-27.2%-10.1%-4.4%
12M Excs Rtn-4.6%-50.1%-22.2%-45.1%-11.1%-16.3%-19.3%
3Y Excs Rtn-105.9%-147.3%-68.1%-99.0%-37.6%-82.4%-90.7%

Comparison Analyses

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Skin Care6,9627,9088,2499,8869,484
Makeup4,2054,4704,5324,6674,203
Fragrance2,4912,4872,4512,5081,926
Hair Care565629652631571
Other100115534945
Returns associated with restructuring and other activities3-1-27-4-14
Total14,32615,60815,91017,73716,215


Operating Income by Segment
$ Mil20252024202320222021
Skin Care5747351,2772,7533,036
Other-135340-2
Hair Care-41-52-36-28-19
Fragrance-378265370456215
Makeup-44193-21133-384
Charges associated with restructuring and other activities-486-124-85-144-228
Total-7859701,5093,1702,618


Price Behavior

Price Behavior
Market Price$97.12 
Market Cap ($ Bil)35.3 
First Trading Date11/17/1995 
Distance from 52W High-18.0% 
   50 Days200 Days
DMA Price$89.71$91.84
DMA Trendindeterminateup
Distance from DMA8.3%5.7%
 3M1YR
Volatility46.7%48.5%
Downside Capture170.51143.26
Upside Capture187.18136.01
Correlation (SPY)31.8%38.2%
EL Betas & Captures as of 8/31/2026

 1M2M3M6M1Y3Y
Beta1.801.270.971.341.401.29
Up Beta-1.74-1.33-0.371.071.211.11
Down Beta0.251.180.851.671.771.67
Up Capture518%329%191%111%143%97%
Bmk +ve Days10213268138427
Stock +ve Days10223161126364
Down Capture238%149%114%144%125%108%
Bmk -ve Days11213259113324
Stock -ve Days11203366125386

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with EL
EL12.7%48.5%0.40-
Sector ETF (XLP)6.5%14.4%0.2126.3%
Equity (SPY)18.3%12.8%1.0338.0%
Gold (GLD)19.0%29.2%0.5925.8%
Commodities (DBC)48.3%20.6%1.80-14.3%
Real Estate (VNQ)7.6%13.6%0.2928.4%
Bitcoin (BTCUSD)-32.4%43.8%-0.7736.2%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with EL
EL-21.2%44.3%-0.39-
Sector ETF (XLP)5.3%13.7%0.1739.7%
Equity (SPY)12.5%17.2%0.5550.3%
Gold (GLD)18.7%18.8%0.8114.9%
Commodities (DBC)11.4%19.5%0.467.8%
Real Estate (VNQ)0.7%18.9%-0.0741.7%
Bitcoin (BTCUSD)9.4%52.6%0.3627.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with EL
EL2.2%37.1%0.17-
Sector ETF (XLP)7.1%14.9%0.3544.8%
Equity (SPY)15.2%17.9%0.7254.1%
Gold (GLD)12.3%16.3%0.6210.5%
Commodities (DBC)8.7%18.1%0.3916.1%
Real Estate (VNQ)4.7%20.7%0.1944.0%
Bitcoin (BTCUSD)63.2%66.2%1.0317.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date8312026
Short Interest: Shares Quantity7.0 Mil
Short Interest: % Change Since 8152026-8.6%
Average Daily Volume4.9 Mil
Days-to-Cover Short Interest1.4 days
Basic Shares Quantity363.2 Mil
Short % of Basic Shares1.9%

Earnings Returns History

Updated 8/28/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/19/202616.3%24.4% 
5/1/20263.4%11.2%12.0%
2/5/2026-19.2%-11.9%-22.2%
10/30/20250.3%-6.4%-2.4%
8/20/2025-3.7%-0.1%-1.7%
5/1/2025-1.8%-1.2%12.2%
2/4/2025-16.1%-17.0%-12.7%
10/31/2024-20.9%-27.4%-16.9%
...
SUMMARY STATS   
# Positive9109
# Negative161515
Median Positive3.4%7.2%10.9%
Median Negative-7.3%-7.7%-9.6%
Max Positive16.3%24.4%12.8%
Max Negative-20.9%-27.4%-25.2%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/19/202616.3%24.4% 
5/1/20263.4%11.2%12.0%
2/5/2026-19.2%-11.9%-22.2%
10/30/20250.3%-6.4%-2.4%
8/20/2025-3.7%-0.1%-1.7%
5/1/2025-1.8%-1.2%12.2%
2/4/2025-16.1%-17.0%-12.7%
10/31/2024-20.9%-27.4%-16.9%
8/19/2024-2.2%-1.3%-6.6%
5/1/2024-13.2%-11.7%-17.3%
2/5/202412.0%6.9%10.3%
11/1/2023-18.9%-10.4%-0.4%
8/18/2023-3.3%-7.0%-4.5%
5/3/2023-17.3%-17.9%-25.2%
2/2/2023-4.4%-7.7%-9.6%
11/2/2022-8.1%0.5%12.5%
8/18/20221.8%-4.0%-13.2%
5/3/2022-5.8%-10.4%-3.7%
2/3/2022-5.0%0.3%-10.3%
11/2/20214.1%7.5%0.2%
8/19/20212.6%5.1%0.4%
5/3/2021-7.9%-3.3%-2.9%
2/5/20217.8%14.5%10.9%
11/2/20201.9%8.6%12.8%
8/20/2020-6.7%2.0%0.2%
SUMMARY STATS   
# Positive9109
# Negative161515
Median Positive3.4%7.2%10.9%
Median Negative-7.3%-7.7%-9.6%
Max Positive16.3%24.4%12.8%
Max Negative-20.9%-27.4%-25.2%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202608/19/202610-K
03/31/202605/01/202610-Q
12/31/202502/05/202610-Q
09/30/202510/30/202510-Q
06/30/202508/20/202510-K
03/31/202505/01/202510-Q
12/31/202402/04/202510-Q
09/30/202410/31/202410-Q
06/30/202408/19/202410-K
03/31/202405/01/202410-Q
12/31/202302/05/202410-Q
09/30/202311/01/202310-Q
06/30/202308/18/202310-K
03/31/202305/03/202310-Q
12/31/202202/02/202310-Q
09/30/202211/02/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202608/19/202610-K
03/31/202605/01/202610-Q
12/31/202502/05/202610-Q
09/30/202510/30/202510-Q
06/30/202508/20/202510-K
03/31/202505/01/202510-Q
12/31/202402/04/202510-Q
09/30/202410/31/202410-Q
06/30/202408/19/202410-K
03/31/202405/01/202410-Q
12/31/202302/05/202410-Q
09/30/202311/01/202310-Q
06/30/202308/18/202310-K
03/31/202305/03/202310-Q
12/31/202202/02/202310-Q
09/30/202211/02/202210-Q
06/30/202208/24/202210-K
03/31/202205/03/202210-Q
12/31/202102/03/202210-Q
09/30/202111/02/202110-Q
06/30/202108/27/202110-K
03/31/202105/03/202110-Q
12/31/202002/05/202110-Q
09/30/202011/02/202010-Q
06/30/202008/28/202010-K
03/31/202005/01/202010-Q
12/31/201902/06/202010-Q
09/30/201910/31/201910-Q

Recent Forward Guidance

Updated 8/20/2026

Latest: Q4 2026 Earnings Reported 8/19/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2027 Net Cash Flows Provided by Operating ActivitiesReported1.30 Bil1.35 Bil1.40 Bil   
2027 Organic Net Sales GrowthReported3.0%4.0%5.0% 0.0%AffirmedGuidance: 4.0% for 2027
2027 Adjusted Operating MarginReported12.7%13.1%13.5% 0.4%RaisedGuidance: 12.75% for 2027
2027 Adjusted EPSReported3.13.233.35   
2027 Capital ExpendituresReported 0.04    


Prior: Q3 2026 Earnings Reported 5/1/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Net Cash Flows Provided by Operating ActivitiesReported1.40 Bil1.45 Bil1.50 Bil26.1% RaisedGuidance: 1.15 Bil for 2026
2026 Organic Net Sales GrowthReported 3.0%  1.0%RaisedGuidance: 2.0% for 2026
2026 Adjusted Operating MarginReported10.7%10.85%11.0% 0.8%RaisedGuidance: 10.0% for 2026
2026 Adjusted Diluted EPSReported2.352.42.4511.6% RaisedGuidance: 2.15 for 2026
2027 Net Sales GrowthReported3.0%4.0%5.0%   
2027 Adjusted Operating MarginReported12.5%12.75%13.0%   

Q2 2026 Earnings Reported 2/5/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Net Cash Flows Provided by Operating ActivitiesReported1.10 Bil1.15 Bil1.20 Bil   
2026 Organic Net Sales GrowthReported1.0%2.0%3.0% 0.5%RaisedGuidance: 1.5% for 2026
2026 Adjusted Operating MarginReported9.8%10.0%10.2%   
2026 Adjusted EPSReported2.052.152.257.5% RaisedGuidance: 2 for 2026
2026 Capital ExpendituresReported 0.04    

Q1 2026 Earnings Reported 10/30/2025

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
2026 Restructuring ChargesReported1.20 Bil1.40 Bil1.60 Bil   
2026 Restructuring BenefitsReported800.00 Mil900.00 Mil1.00 Bil   
2026 Revenue GrowthReported2.0%3.5%5.0% 2.0%RaisedGuidance: 1.5% for 2026
2026 Organic Revenue GrowthReported0.0%1.5%3.0%   
2026 EPSReported1.391.521.65-13.1% LoweredGuidance: 1.75 for 2026
2026 Adjusted EPSReported1.922.10.0% AffirmedGuidance: 2 for 2026

Insider Activity

Updated 9/10/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Barshefsky, Charlene by a family trustSell910202698.823,775373,0465,036,908Form
2La, Lande RashidaExec VP & General CounselDirectSell8312026103.327,766  Form
3La, Lande RashidaExec VP & General CounselDirectSell825202699.555,564  Form
4Lauder, Jane DirectSell1201202594.3817,8401,683,7395,546,052Form
5La, Lande RashidaExec VP & General CounselDirectSell1201202594.451,604  Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Barshefsky, Charlene by a family trustSell910202698.823,775373,0465,036,908Form
2La, Lande RashidaExec VP & General CounselDirectSell8312026103.327,766  Form
3La, Lande RashidaExec VP & General CounselDirectSell825202699.555,564  Form
4Lauder, Jane DirectSell1201202594.3817,8401,683,7395,546,052Form
5La, Lande RashidaExec VP & General CounselDirectSell1201202594.451,604  Form
6Webster, MeridithExec VP GlobalComm/PubAffairsDirectSell1119202587.845,430  Form
7Sternlicht, Barry S DirectSell1112202591.833,972364,7493,196,786Form
8Leonard, A. Lauder 2013 Revocable Trust DirectSell1107202589.702,786,040  Form
9Evelyn, H. Lauder 2012 Marital Trust Two DirectSell1107202589.702,845,283  Form
10Lal, 2015 Elf Trust DirectSell1107202589.705,670,000  Form
11Forester, Lynn DirectSell902202591.653,702339,2881,418,650Form

Investor Activity (13F)

Updated Sep 14, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Continental Grain Co$37.3 Mil10.2%4Hold13F
Independent Franchise Partners LLP$475.7 Mil3.3%26TRIM -15.4%13F
Warther Private Wealth, LLC$11.9 Mil2.8%40ADD +9.9%13F
Eminence Capital, LP$50.1 Mil1.1%33New13F
Amanah Holdings Trust$7.9 Mil0.9%20Hold13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Eminence Capital, LP$50.1 Mil1.1%33New13F
Warther Private Wealth, LLC$11.9 Mil2.8%40ADD +9.9%13F
Active ManagerValue% of PortfolioTotal PositionsQoQAs OfFiling
KEYWISE CAPITAL MANAGEMENT (HK) Ltd$146.7 Mil11.7%17ExitedDec 31, 202513F
WT Asset Management Ltd$5.6 Mil0.2%42ExitedDec 31, 202513F
Independent Franchise Partners LLP$475.7 Mil3.3%26TRIM -15.4%Mar 31, 202613F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Independent Franchise Partners LLP$475.7 Mil3.3%26TRIM -15.4%13F
Eminence Capital, LP$50.1 Mil1.1%33New13F
Continental Grain Co$37.3 Mil10.2%4Hold13F
Warther Private Wealth, LLC$11.9 Mil2.8%40ADD +9.9%13F
Amanah Holdings Trust$7.9 Mil0.9%20Hold13F

EL Trade Sentinel


Stock Conviction

Constructive

CONVICTION RATIONALE

Estee Lauder's turnaround is gaining momentum, with organic sales growth accelerating to 5% and operating margins expanding ahead of schedule. The company's profit recovery plan is delivering tangible results, supporting raised fiscal 2027 guidance. While the Makeup segment remains a challenge, strong execution in Skin Care and online channels underpins a constructive outlook.

STOCK ARCHETYPE
Brand-Driven Consumables

Volume of units sold x Average Selling Price (driven by brand strength, innovation, and channel mix). Mix shift towards the high-margin Skin Care segment and operating leverage achieved through the 'Profit Recovery and Growth Plan' (PRGP) cost efficiencies.

Looking for high-conviction positions with a better risk/reward profile? See what's currently in the Trefis High Quality Portfolio.
INVESTMENT THESIS
Can the profit recovery plan restore peak margins?

Evidence suggests the turnaround is gaining traction ahead of schedule, with significant room for profit recovery.

Mechanism: The 'Profit Recovery and Growth Plan' is driving margin expansion, with operating margin guided to 12.7%-13.5% in FY27, a significant step up from 11.1% TTM.
Supporting Evidence:
  • Operating margin expanded 320 basis points in fiscal 2026.
  • Fiscal 2027 adjusted operating margin guidance was raised to a range of 12.7% to 13.5%.
  • Organic sales growth accelerated to 5% in the most recent quarter.
  • Inventory declined 3.6% year-over-year as revenue grew 6.3%, signaling strong operational efficiency.
  • The online channel grew to a record 34% of sales in fiscal 2026.
PRIMARY RISK
Turnaround Falters Under Competition

The Makeup and Hair Care segments remain unprofitable, and the company faces intense competition from faster-growing 'Indie Brands' achieving 31.2% growth.

Mechanism: A failure to return the Makeup segment to profitability would signal the turnaround is incomplete.
Supporting Evidence:
  • The Makeup segment posted a ($70) million operating loss in fiscal 2026.
  • The Hair Care segment posted a ($4) million operating loss in fiscal 2026.
  • Competitor e.l.f. Beauty reported 31.2% trailing-twelve-month revenue growth.
  • The company noted a longer-term decline in retail traffic in its department store customers.
Key KPI Watchlist
KPI Status Rationale
Organic Net Sales Growth5% year-over-year for the fourth quarter ended 6/30/2026 - Turning aroundAfter a period of decline, the company restored organic sales growth in fiscal 2026, delivering 3% for the full year. The latest quarter showed a significant acceleration from the prior quarter, indicating the company's turnaround plan, 'Beauty Reimagined', is gaining momentum and ending the fiscal year on a high note.
Online Organic Sales GrowthDouble-digit growth for fiscal 2026 - AcceleratingManagement described online performance as "outstanding," with the channel reaching a record 34% of reported sales for fiscal 2026, an increase of 3 percentage points from the prior year. This highlights successful execution in a key strategic channel.
Innovation as a Percentage of Sales23% (Fiscal Year 2026)Measures the contribution of new products to total sales, indicating the success of the company's R&D and speed to market.
Online Sales as a Percentage of Reported Sales34% (Fiscal Year 2026)Indicates the company's penetration in the high-growth online channel and its progress in shifting its distribution mix.
Travel Retail as a Percentage of Reported Salesapproximately 15% (Fiscal Year 2026)Measures the company's exposure to the global travel retail channel, a significant but volatile contributor to sales.
Core Investment Debate

Internal Turnaround vs. External Competition

BULL VIEW

The profit recovery plan is delivering margin expansion faster than expected, with fiscal 2027 guidance raised, signaling strong internal momentum.

CORE TENSION

Can the company's margin recovery (op margin up 3.1 ppt) outpace share pressure from rivals growing over 6x faster?


PREVAILING SENTIMENT
CAUTIOUSLY BULLISH

Latest results favor the bulls; the company gained volume share in the U.S. and accelerated organic sales to 5%.

BEAR VIEW

Agile competitors like e.l.f. Beauty are growing at 31.2%, suggesting Estee Lauder is losing share in key segments despite its internal fixes.

Next 6 months: Risks and Catalysts
Timeline Event & Metric To Watch
10/22/2026
Procter & Gamble Earnings
Watch: Peer Procter & Gamble is scheduled to report earnings.
11/2/2026
Turnaround Execution Stalls
Watch: Any deceleration in revenue growth or margin expansion, particularly commentary suggesting the Profit Recovery Plan is underperforming.
11/3/2026
Competitive Pressure from Indie Brands
Watch: ELF's earnings report. Another quarter of rapid growth from ELF would highlight EL's slower pace and market share challenges.
12/2/2026
Ulta Beauty Earnings
Watch: Peer Ulta Beauty is scheduled to report earnings.
No set date
Geopolitical or Macro Disruption
Watch: News of new tariffs, sanctions, or escalating conflict in the Middle East or involving China.
Key Events in Last 6 Months
Date Event Stock Impact
2026-09-08
Executive Leadership Roles Expanded
Details: The company announced expanded leadership roles for two members of its Executive Team, including a new Chief Technology & Transformation Officer and a new President, Digital & Online, The Americas.
-4.9%
$103.86 -> $98.77
2026-08-19
FY27 Guidance Issued
Details: The company raised its guidance for 2027 Adjusted Operating Margin and affirmed its guidance for 2027 Organic Net Sales Growth. Press reports noted the profit forecast was above Wall Street estimates.
+14.1%
$83.98 -> $95.82
2026-08-19
Fiscal 2026 Results Reported
Details: The company reported fiscal 2026 results, with organic sales rising 3%. The stock had a two-day reaction of 14.0% versus -1.0% for the S&P 500.
+14.1%
$83.98 -> $95.82
2026-07-26
Analyst Consensus Rating Reported
Details: Press reports indicated an average rating of 'Hold' from twenty-one research firms, with an average target price of $98.11.
+4.1%
$79.65 -> $82.92
2026-05-21
Puig Merger Talks Terminated
Details: The company and Puig announced the end of discussions regarding a potential business combination. The CEO later stated the deal failed to go through because of the price tag.
+12.9%
$77.64 -> $87.68
2026-05-01
Q3 Earnings Beat Expectations
Details: The company reported third-quarter results that extended strong year-to-date performance. The stock had a two-day reaction of 14.0% versus -1.0% for the S&P 500.
+6.0%
$76.16 -> $80.74
2026-03-23
Puig Merger Talks Confirmed
Details: The company confirmed it was in discussions regarding a potential business combination with Puig, a Spanish beauty group. Press reports noted the deal could create a group with a combined market capitalization around $40 billion.
-16.8%
$85.30 -> $70.96
Risk Management
Position Sizing

4% - 6%

NORMAL POSITION

Sizing is volatility-based: EL trades at roughly 35% annualized options-implied volatility versus about 13% for the S&P 500 (2.6x the market), around the 14th percentile of its own trailing year. A 4% - 6% position keeps a single-name swing of that size within a diversified portfolio's risk budget.

Diversification Alternatives
PG - Procter & Gamble
Defensive Scale Player

Procter & Gamble offers exposure to the broader consumer staples market with superior scale and a significantly higher operating margin of 22.7%.

Core Thesis: A stable compounder with vast distribution and strong operating leverage in less discretionary consumer categories.
ELF - e.l.f. Beauty
High-Growth Challenger

e.l.f. Beauty provides pure-play exposure to the high-growth, on-trend segment of the beauty market, with revenue growing 31.2% year-over-year.

Core Thesis: A fast-growing market share taker focused on accessible, on-trend products that resonate with younger consumers.
How Is The Market Pricing EL?

A prestige beauty powerhouse in the midst of a successful operational turnaround, leveraging its dominant Skin Care profit engine to fund a return to diversified growth.

Estee Lauder is executing a company-wide transformation called 'Beauty Reimagined' to streamline operations and reignite growth. Fiscal 2026 results show this strategy is working, with a return to organic sales growth and significant margin expansion. The company's strength lies in its portfolio of iconic brands, particularly in the highly profitable Skin Care segment and fast-growing Fragrance category. The key challenge and opportunity is to restore profitability in the Makeup and Hair Care segments while accelerating growth in Western markets to balance its significant exposure to China.

What will confirm the thesis

Sustained market share gains in China, a successful return to profitable growth in North America, and margin improvement in the Makeup segment.

What will damage the thesis

A slowdown in the Chinese prestige beauty market, failure of the North American business to accelerate, or an inability to fix the profitability of the Makeup and Hair Care segments.

Noise: Real but irrelevant to thesis

Minor executive leadership changes below the C-suite, short-term fluctuations in foreign currency.

Repricing Catalyst

Continued successful execution of the 'Profit Recovery and Growth Plan' (PRGP), leading to margin expansion and EPS growth that exceeds prior expectations, as demonstrated by the strong fiscal 2026 results and raised fiscal 2027 guidance.

What EL Makes & Who Pays
TTM figures based on fiscal year 2025 filings (the latest reported segment data)
Skin Care
$7.0B TTM (49% of Total) · 8% Margin
What It Is

Sells a range of skin care products to consumers globally through wholesale and direct channels. Key brands mentioned include La Mer, Estée Lauder, and The Ordinary, which span from luxury to entry-prestige price tiers.

Who Pays & How

Consumers purchase these products seeking high-quality, innovative solutions for their skin. They are drawn to the strong brand reputations, perceived efficacy, and specific product benefits like longevity science.

Transactional unit sales.
Competition
Sources mention competition from multinational consumer product companies and newer 'Indie Brands', some of which may have greater resources or be more represented in certain channels.
The company's moat lies in its portfolio of well-recognized and strong brands, reputation for quality, and ability to innovate.
Makeup
$4.2B TTM (29% of Total) · -10% Margin
What It Is

Sells a portfolio of makeup products to consumers. Key brands include M·A·C, TOM FORD, Estée Lauder, and Clinique.

Who Pays & How

Consumers purchase makeup for personal use, driven by brand loyalty, product performance, and on-trend innovation. The company is focusing on expanding into high-growth channels like social commerce and specialty-multi retailers to reach younger consumers.

Transactional unit sales.
Competition
Competitors include a range of multinational companies and indie brands, competing on factors like pricing, innovation, and promotional activities.
Strong brand recognition, particularly with iconic brands like M·A·C, and a global distribution network.
Fragrance
$2.5B TTM (17% of Total) · -15% Margin
What It Is

Sells a range of prestige and luxury fragrances to consumers. Key brands include Le Labo, TOM FORD, KILIAN PARIS, and Jo Malone London.

Who Pays & How

Consumers purchase fragrances driven by brand desirability, unique scents, and new product launches. The company is investing to capture growing demand in the luxury fragrance segment.

Transactional unit sales.
Competition
The beauty business is highly competitive with numerous global and niche players.
A leading portfolio of high-end, desirable fragrance brands with a strong global presence.
Hair Care
$565M TTM (4% of Total) · -7% Margin
What It Is

Sells hair care products to consumers through salons, spas, and retail channels. Key brands mentioned are Aveda and The Ordinary.

Who Pays & How

Consumers purchase these products for their perceived quality and performance. The segment benefits from both professional brand heritage (Aveda) and viral product popularity (The Ordinary).

Transactional unit sales.
Competition
The market is competitive with a wide range of professional and consumer-focused brands.
Established brands with specific market positioning, such as Aveda in the salon channel and The Ordinary's science-backed value proposition.
EL Evolution: Price Return by Era
c. 2021-2022 · Peak Performance
-1%
c. 2023-2025 · Operational Downturn
-56%
The company experienced a significant decline, with revenue falling to $14,326 million by fiscal 2025 and operating income collapsing to a loss of ($785) million.
Fiscal 2026 - Present · The 'Beauty Reimagined' Turnaround
-9%
The company launched its 'Beauty Reimagined' strategy and 'Profit Recovery and Growth Plan' (PRGP). Fiscal 2026 marked a pivotal year, with a return to organic sales growth of 3% and a 320 basis point expansion in operating margin, signaling a successful start to the recovery.
Market Appears To Be Cautiously Supportive
Price structure is neutral. The price is in a holding pattern with no clear directional commitment from the moving average stack. Relative to SPY: Decisively outperforming and improving. Potential evidence of active institutional rotation. Volume and momentum are strongly confirming. The institutional accumulation is evident and momentum is accelerating. Earnings history is mildly supportive. The reaction or drift are positive but not both at full conviction.
① Structure
0
Structural pillar score (-4 to +4). Driven by trend regime, SMA cross events, proximity to 52W high, and relative strength vs SPY.
② Volume / Momentum
+3
Volume/Momentum pillar score (-4 to +4). Driven by institutional footprint score, OBV divergence, and momentum character.
③ Catalyst
+1
Catalyst pillar score (-4 to +4). Driven by earnings day reaction, 20D post-earnings drift, and post-earnings volume character.
Combined Score
4 / 12
1 Price Structure & Trend Potential Bottoming · -
2 Momentum Accelerating
3 Relative Strength vs. SPY Strong Outperformance
4 Institutional Footprint & Volume Mild Accumulation
5 Volatility Normal
6 Key Price Levels Range · Vol Flat
7 Earnings Reaction History Diminishing Reward
8 How the Verdict Is Derived Three Pillars
Core Cache Last Updated: 9/13/2026