HubSpot (HUBS)


Market Price (11/7/2026): $200.0 | Market Cap: $9.8 BilSector: Information Technology | Industry: Application Software

HubSpot (HUBS)


Market Price (11/7/2026): $200.0
Market Cap: $9.8 Bil
Sector: Information Technology
Industry: Application Software

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -11%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 25%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 19%

Attractive yield
FCF Yield is 6.8%

Stock buyback support
Stock Buyback 3Y Total is 1.5 Bil

Megatrend and thematic drivers
Megatrends include Cloud Computing, Artificial Intelligence, and E-commerce & Digital Retail. Themes include Software as a Service (SaaS), Show more.

Weak multi-year price returns
2Y Excs Rtn is -99%, 3Y Excs Rtn is -134%

Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 14%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.2%

Key risks
HUBS key risks include [1] intense competition from both large enterprise companies and specialized providers that could pressure pricing and market share, Show more.

0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -11%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 25%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 19%
2 Attractive yield
FCF Yield is 6.8%
3 Stock buyback support
Stock Buyback 3Y Total is 1.5 Bil
4 Megatrend and thematic drivers
Megatrends include Cloud Computing, Artificial Intelligence, and E-commerce & Digital Retail. Themes include Software as a Service (SaaS), Show more.
5 Weak multi-year price returns
2Y Excs Rtn is -99%, 3Y Excs Rtn is -134%
6 Significant share based compensation
SBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 14%
7 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.2%
8 Key risks
HUBS key risks include [1] intense competition from both large enterprise companies and specialized providers that could pressure pricing and market share, Show more.

HUBS in ETFs

Weight = HUBS's share of each fund

VTI0.01%
ITOT0.01%
IWB0.02%
IJH0.34%
VB0.12%
MDYG0.42%
IJK0.42%
IGV0.38%
+24 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 11/6/2026

HubSpot (HUBS) stock has lost about 15% since 7/31/2026 because of the following key factors:

1. Decelerating Revenue Growth and Weakened Future Guidance.

HubSpot reported fiscal Q3 2026 revenue growth of 17% year-over-year in constant currency, which, despite matching the high end of its guidance range, represented a deceleration from prior fiscal quarters. More significantly, the company issued fiscal Q4 2026 revenue guidance of $945 million-$947 million, projecting only 12% year-over-year growth, indicating a sharp step-down in anticipated growth.

2. Persistent Macroeconomic Headwinds and AI Integration Challenges.

Management cited "two pronounced headwinds that emerged in fiscal Q2 2026 and worsened in fiscal Q3 2026." These include customers demanding tangible proof of AI value before committing, which is extending sales cycles, and heightened budget sensitivity. This budget sensitivity is impacting purchasing decisions, leading to longer sales cycles for upmarket deals and increased price sensitivity among downmarket customers.

Show more
Updated on 11/6/2026

HubSpot (HUBS) stock has lost about 15% since 7/31/2026 because of the following key factors:

1. Decelerating Revenue Growth and Weakened Future Guidance.

HubSpot reported fiscal Q3 2026 revenue growth of 17% year-over-year in constant currency, which, despite matching the high end of its guidance range, represented a deceleration from prior fiscal quarters. More significantly, the company issued fiscal Q4 2026 revenue guidance of $945 million-$947 million, projecting only 12% year-over-year growth, indicating a sharp step-down in anticipated growth.

2. Persistent Macroeconomic Headwinds and AI Integration Challenges.

Management cited "two pronounced headwinds that emerged in fiscal Q2 2026 and worsened in fiscal Q3 2026." These include customers demanding tangible proof of AI value before committing, which is extending sales cycles, and heightened budget sensitivity. This budget sensitivity is impacting purchasing decisions, leading to longer sales cycles for upmarket deals and increased price sensitivity among downmarket customers.

3. Reduced Customer Acquisition and Retention Outlook.

HubSpot added 5,300 net new customers in fiscal Q3 2026. However, the company projects that net new customer additions for fiscal Q4 2026 will be below this 5,000 level. Concurrently, net revenue retention (NRR) declined to 101% in fiscal Q3 2026, a one-point sequential drop, and is expected to decline approximately two points year-over-year for the full fiscal year 2026.

4. Analyst Downgrades Following Earnings Report.

In response to the fiscal Q3 2026 earnings report and the reduced fiscal Q4 2026 guidance, HubSpot experienced several analyst downgrades on November 5, 2026. These downgrades reflect concerns about the sustainability of the company's growth amidst the highlighted AI integration challenges and tighter customer budgets.

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Stock Movement Drivers

Fundamental Drivers

The -15.5% change in HUBS stock from 7/31/2026 to 11/6/2026 was primarily driven by a -62.6% change in the company's P/E Multiple.
(LTM values as of)731202611062026Change
Stock Price ($)237.36200.61-15.5%
Change Contribution By: 
Total Revenues ($ Mil)3,2983,5878.8%
Net Income Margin (%)3.0%5.9%95.6%
P/E Multiple124.346.5-62.6%
Shares Outstanding (Mil)52496.1%
Cumulative Contribution-15.5%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2026 to 11/6/2026
ReturnCorrelation
HUBS-15.5% 
Market (SPY)-1.6%15.0%
Sector (XLK)-6.1%5.3%

Fundamental Drivers

The -9.5% change in HUBS stock from 4/30/2026 to 11/6/2026 was primarily driven by a -81.6% change in the company's P/E Multiple.
(LTM values as of)430202611062026Change
Stock Price ($)221.76200.61-9.5%
Change Contribution By: 
Total Revenues ($ Mil)3,1313,58714.6%
Net Income Margin (%)1.5%5.9%305.5%
P/E Multiple253.446.5-81.6%
Shares Outstanding (Mil)52496.0%
Cumulative Contribution-9.5%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 11/6/2026
ReturnCorrelation
HUBS-9.5% 
Market (SPY)2.6%1.1%
Sector (XLK)3.4%-10.0%

Fundamental Drivers

The -59.2% change in HUBS stock from 10/31/2025 to 11/6/2026 was primarily driven by a -69.6% change in the company's P/S Multiple.
(LTM values as of)1031202511062026Change
Stock Price ($)491.92200.61-59.2%
Change Contribution By: 
Total Revenues ($ Mil)2,8483,58726.0%
P/S Multiple9.12.8-69.6%
Shares Outstanding (Mil)53496.5%
Cumulative Contribution-59.2%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2025 to 11/6/2026
ReturnCorrelation
HUBS-59.2% 
Market (SPY)8.7%8.6%
Sector (XLK)10.0%2.3%

Fundamental Drivers

The -52.7% change in HUBS stock from 10/31/2023 to 11/6/2026 was primarily driven by a -74.5% change in the company's P/S Multiple.
(LTM values as of)1031202311062026Change
Stock Price ($)423.77200.61-52.7%
Change Contribution By: 
Total Revenues ($ Mil)1,9443,58784.5%
P/S Multiple10.82.8-74.5%
Shares Outstanding (Mil)50490.5%
Cumulative Contribution-52.7%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2023 to 11/6/2026
ReturnCorrelation
HUBS-52.7% 
Market (SPY)81.9%31.5%
Sector (XLK)104.5%25.5%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
HUBS Return66%-56%101%20%-42%-50%-49%
Peers Return24%-26%39%59%-11%-18%47%
S&P 500 Return27%-19%24%23%16%12%105%

Monthly Win Rates [3]
HUBS Win Rate50%42%67%67%33%27% 
Peers Win Rate65%35%57%57%38%44% 
S&P 500 Win Rate75%42%67%75%67%45% 

Max Drawdowns [4]
HUBS Max Drawdown-24%-61%-29%-34%-57%-58% 
Peers Max Drawdown-17%-38%-16%-36%-36%-41% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: MSFT, IBM, CRM, ADBE, BMR. See HUBS Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 11/6/2026 (YTD)

How Low Can It Go

EventHUBSS&P 500
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-25.4%-9.5%
  % Gain to Breakeven34.1%10.5%
  Time to Breakeven49 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-57.9%-24.5%
  % Gain to Breakeven137.3%32.4%
  Time to Breakeven472 days427 days
2020 COVID-19 Crash
  % Loss-47.3%-33.7%
  % Gain to Breakeven89.6%50.9%
  Time to Breakeven72 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-23.7%-19.2%
  % Gain to Breakeven31.1%23.8%
  Time to Breakeven25 days105 days
2016-2017 Trump Reflation Bond Selloff
  % Loss-19.4%-3.7%
  % Gain to Breakeven24.0%3.9%
  Time to Breakeven48 days6 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-42.5%-12.2%
  % Gain to Breakeven73.9%13.9%
  Time to Breakeven113 days62 days

Compare to MSFT, IBM, CRM, ADBE, BMR

In The Past

HubSpot's stock fell -8.6% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 9.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventHUBSS&P 500
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-25.4%-9.5%
  % Gain to Breakeven34.1%10.5%
  Time to Breakeven49 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-57.9%-24.5%
  % Gain to Breakeven137.3%32.4%
  Time to Breakeven472 days427 days
2020 COVID-19 Crash
  % Loss-47.3%-33.7%
  % Gain to Breakeven89.6%50.9%
  Time to Breakeven72 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-23.7%-19.2%
  % Gain to Breakeven31.1%23.8%
  Time to Breakeven25 days105 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-42.5%-12.2%
  % Gain to Breakeven73.9%13.9%
  Time to Breakeven113 days62 days

Compare to MSFT, IBM, CRM, ADBE, BMR

In The Past

HubSpot's stock fell -8.6% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 9.4% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About HubSpot (HUBS)

HubSpot, Inc. (HUBS) is a technology company that offers a comprehensive, cloud-based Customer Relationship Management (CRM) platform. This platform is designed to help businesses efficiently manage and optimize their interactions across various customer touchpoints, streamlining operations from lead generation to customer support.

The core of HubSpot's offering is its integrated suite of systems covering marketing, sales, service, and content management. Within this platform, customers gain access to a broad range of specialized applications including tools for search engine optimization (SEO), blogging, website content management, chatbots, social media engagement, marketing automation, email campaigns, and predictive lead scoring. It also provides sales productivity features, a knowledge base, commerce capabilities, ticketing, helpdesk tools, and robust analytics and reporting. Complementing its software, HubSpot also provides professional services for training and ongoing support via phone, email, and chat.

HubSpot primarily serves mid-market business-to-business (B2B) companies. Its market reach is global, with operations and customers located across the Americas, Europe, and the Asia Pacific regions. The company's platform enables these businesses to grow and manage their customer relationships effectively.

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  • Salesforce for integrated marketing, sales, and customer service.
  • The Shopify for business customer management and growth.

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  • HubSpot CRM Platform: A comprehensive cloud-based platform that integrates various business functions to manage customer relationships effectively.
  • Marketing System: Provides tools for inbound marketing, including SEO, blogging, social media, email marketing, and automation to attract and engage customers.
  • Sales System: Offers functionalities for sales productivity, lead scoring, and commerce to help businesses manage their sales pipeline and close deals.
  • Service System: Delivers tools such as chatbots, ticketing, knowledge base, and customer surveys to support and satisfy customers.
  • Content Management System (CMS): Enables businesses to manage their website content, blogging, and other digital assets within the CRM platform.
  • Professional Services: Offers education and training to customers, empowering them to maximize the utility of the HubSpot CRM platform.
  • Support Services: Provides customer assistance through multiple channels, including phone, email, and chat, for operational help and troubleshooting.

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HubSpot (HUBS) sells its cloud-based CRM platform and related services primarily to other companies, operating on a business-to-business (B2B) model. According to the company description, it serves "mid-market business-to-business companies" across various industries globally.

Due to the nature of its Software-as-a-Service (SaaS) business model, HubSpot has a highly diversified customer base consisting of tens of thousands of small to mid-sized businesses. As such, no single customer or small group of customers accounts for a material portion of HubSpot's revenue. Therefore, HubSpot does not publicly disclose specific "major customers" by name, as is common for companies with a fragmented customer base rather than a few large enterprise clients.

Instead of specific named companies, HubSpot's customer base can be broadly characterized by:

  • Mid-Market Businesses: Companies generally ranging from 20 to 2,000 employees.
  • Diverse Industries: Customers come from a wide array of sectors, including software, services, manufacturing, media, and more.
  • Growth-Oriented Companies: Businesses looking to grow their customer base, streamline operations, and improve customer experience through integrated marketing, sales, service, and content management tools.

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  • Amazon (AMZN)
  • Alphabet (GOOGL)

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Yamini Rangan, Chief Executive Officer

Yamini Rangan is the CEO of HubSpot, appointed in September 2021, after serving as the company's first-ever Chief Customer Officer from January 2020. She has over 25 years of experience in the tech industry, spanning product marketing, sales, and strategy. Before joining HubSpot, Rangan was Chief Customer Officer at Dropbox and served as VP of Sales Strategy and Operations at Workday, where she helped quadruple revenue and scale the sales organization. Earlier in her career, she held customer-facing leadership roles at SAP. Rangan holds a bachelor's degree in electronics engineering, a master's in computer engineering, and an MBA from the Haas School of Business at the University of California, Berkeley.

Kate Bueker, Chief Financial Officer

Kate Bueker serves as the Chief Financial Officer at HubSpot, overseeing the company's financial strategy and operations. She joined HubSpot in June 2018. Prior to HubSpot, Bueker spent over a decade at Akamai Technologies in finance and business development leadership roles, most recently as Senior Vice President of Business Finance & Operations. Her career also includes nearly 10 years in investment banking at firms such as The Blackstone Group, UBS, Credit Suisse, and Donaldson, Lufkin & Jenrette. She holds a Bachelor of Arts in Mathematics from Cornell University and an MBA from the Massachusetts Institute of Technology.

Dharmesh Shah, Co-Founder and Chief Technology Officer

Dharmesh Shah is the co-founder and Chief Technology Officer (CTO) of HubSpot, which he co-founded in 2006. Before HubSpot, Shah was the founder and CEO of Pyramid Digital Solutions, which was acquired by SunGard Data Systems in 2005. He is also the founder of OnStartups.com, a prominent startup blog and community. Shah is an active angel investor in over 60 startups and co-authored "Inbound Marketing: Get Found Using Google, Social Media and Blogs." He holds a BS in Computer Science from UAB and an MS in the Management of Technology from MIT.

Andy Pitre, Executive Vice President of Product

Andy Pitre is the Executive Vice President of Product at HubSpot, where he leads product strategy and helps build tools for businesses. He joined HubSpot in 2009 and has held various key positions within the product team, including GM, SVP of Product, and Director of Product. Pitre was part of the original team that built HubSpot CRM and played instrumental roles in launching Sales, Service, and Operations Hub. Before HubSpot, he worked in marketing and sales and also founded two small businesses, which influenced his approach to product strategy. He holds a Bachelor's degree in Anthropology from the University of Connecticut.

Alison Elworthy, Chief of Staff to the CEO and Executive Vice President of Central Strategy

Alison Elworthy serves as Chief of Staff to the CEO and Executive Vice President of Central Strategy at HubSpot, where she collaborates with the executive team to define and communicate the company's strategy. Over the past decade, prior to her current role, Elworthy led various functions at HubSpot, including EVP of Revenue Operations, SVP of Customer Success, and VP of Operations, contributing to the company's scaling efforts. She also serves on the board of directors at Varicent and the Posse Foundation. Elworthy holds a BS in human factors engineering from Tufts University and an MBA from the Tuck School of Business at Dartmouth.

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Here are the key risks to HubSpot's business:

  1. Intensifying Competition

    HubSpot operates in a highly competitive market for CRM and marketing automation platforms. The company faces significant competition from large, established players such as Salesforce, Microsoft, and Adobe, especially when vying for enterprise-level deals and offering advanced marketing capabilities. Additionally, more cost-effective challengers like Zoho and Freshworks exert pricing pressure, particularly in the small and medium-sized business (SMB) segments that HubSpot traditionally targets. This competitive landscape necessitates continuous innovation and differentiation to maintain market share and pricing power.

  2. Data Security, Privacy, and Compliance

    As a cloud-based platform handling vast amounts of sensitive customer data, HubSpot faces substantial risks related to data security vulnerabilities, potential breaches, and the need to comply with an evolving global patchwork of data protection regulations such as GDPR and CCPA. The platform's open architecture and extensive integration capabilities, while beneficial for functionality, can also expand the attack surface for cyber threats and introduce vulnerabilities through third-party tools if not meticulously vetted and secured. Failure to adequately protect data or comply with regulations can lead to severe financial penalties, legal repercussions, and a significant loss of customer trust and brand reputation.

  3. Impact of AI Disruption and Adoption

    The rapid advancement and integration of artificial intelligence (AI) present both opportunities and significant disruption risks to HubSpot's core business model. There are concerns that AI could automate many functions currently performed by HubSpot's marketing tools, particularly impacting its offerings for smaller businesses. While HubSpot is actively incorporating AI into its platform, the uncertainty surrounding the long-term impact of AI, and the company's ability to effectively pivot from managing disruption to leveraging AI for sustained growth, remains a key challenge. Furthermore, the regulatory landscape for AI and sensitive data is still evolving, adding another layer of complexity and potential compliance risks.

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The emergence of AI-native CRM platforms. These platforms are built from the ground up to leverage advanced artificial intelligence (including generative AI and autonomous agents) to automate and augment sales, marketing, and service functions. Unlike traditional CRM systems that integrate AI features, AI-native platforms could fundamentally shift the paradigm by proactively managing leads, generating personalized content, handling complex customer interactions, and optimizing entire sales and marketing funnels with significantly reduced human intervention. This could offer a fundamentally different cost structure and level of efficiency, potentially disrupting the market for existing human-centric CRM suites like HubSpot.

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HubSpot (symbol: HUBS) operates in several significant addressable markets for its main products and services:

  • Total Addressable Market (TAM): HubSpot's total addressable market is estimated at $45 billion. This market size is for their targeted segment of small and mid-sized organizations (ranging from 20 to 2,000 employees) across sales, marketing, and customer service software.
  • Global CRM Software Market: The global CRM software market surpassed $80 billion in 2025 and is projected to reach $130 billion or more by 2030. Another estimate indicates the global CRM market grew to $80 billion in 2024 and is expected to reach $106.1 billion by 2029.
  • Global Marketing Automation Software Market: The global marketing automation software market size was valued at USD 7.23 billion in 2025 and is projected to grow from $8.14 billion in 2026 to $20.12 billion by 2034, exhibiting a Compound Annual Growth Rate (CAGR) of 12.00%. North America held the largest revenue share in the global marketing automation market in 2024, at 43.6%.
  • Global Sales Software Market: The sales software market was valued at USD 35.9 billion in 2026 and is projected to reach USD 71.83 billion by 2031, growing at a CAGR of 14.86%.
  • Global Customer Service Software Market: The global customer service software market was valued at USD 22.90 billion in 2025 and is projected to grow to USD 36.77 billion by 2032, at a CAGR of 7.00%.

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Here are 3-5 expected drivers of future revenue growth for HubSpot (HUBS) over the next 2-3 years:

  1. AI-Driven Product Innovation and Adoption: HubSpot's "AI-first strategy" and the continued development and integration of its Breeze AI platform across its CRM hubs are significant growth drivers. The company is launching numerous AI features and agents (such as Copilot, Customer Agent, and Prospecting Agent) to enhance efficiency, personalization, and customer engagement across marketing, sales, and service functions. This is expected to drive increased product adoption and expand usage.
  2. Multi-Hub Adoption and Platform Consolidation: A key strategy for HubSpot is to encourage both new and existing customers to adopt multiple "hubs" (Marketing, Sales, Service, Content, Operations, and Commerce). This focus on cross-selling and platform consolidation leads to increased average subscription revenue per customer (ASRPC) and improved net revenue retention, as customers utilize more of HubSpot's integrated offerings.
  3. Upmarket Expansion: HubSpot is actively pursuing larger businesses, expanding its reach into the upmarket segment. This involves attracting customers with higher seat counts and larger monthly recurring revenue (MRR) deals, supported by the introduction of enterprise-tier features, advanced controls, and dedicated sales teams. This strategic shift aims to capture a significant growth opportunity.
  4. International Expansion: International markets represent a substantial and growing portion of HubSpot's total revenue, currently accounting for nearly half. The company continues to invest in global expansion, including new regional data centers and localized infrastructure, to further penetrate these markets and diversify its revenue streams.
  5. New Customer Acquisition and Seat-Based Pricing Model: HubSpot consistently adds thousands of new customers each quarter, contributing to its overall revenue growth. The company's seat-based pricing model is designed to facilitate easier onboarding for new clients and encourage broader adoption and increased usage over time, driving further customer acquisition and expansion within those accounts.

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Share Repurchases

  • HubSpot authorized a $1.0 billion share repurchase program on February 7, 2026, to be executed over a period of up to 24 months.
  • On May 6, 2025, the Board of Directors authorized a share repurchase program of up to $500 million over the subsequent 12 months.
  • The company repurchased $500.019 million of common stock during the full year 2025.

Share Issuance

  • HubSpot reported proceeds of $71.394 million related to the issuance of common stock under stock plans for the full year 2025.
  • For the nine months ended September 30, 2025, proceeds from common stock issuance under stock plans were $62.717 million.
  • Weighted average basic shares outstanding increased from 50 million in 2023 to 53 million in 2025.

Outbound Investments

  • Purchases of strategic investments, which consist of non-controlling equity investments in privately held companies, amounted to $27.747 million for the nine months ended September 30, 2025. These purchases were $11.566 million for the same period in 2024.
  • Business acquisitions, net of cash acquired, totaled $71.471 million for the nine months ended September 30, 2025.
  • In 2024, net cash used in investing activities included strategic acquisitions like Frame AI.

Capital Expenditures

  • Capital expenditures were approximately $53.17 million in 2025 and $37.94 million in 2024.
  • Expected capital expenditures as a percentage of revenue were approximately 5% for the full year 2025.
  • The primary focus of capital expenditures includes technology infrastructure and AI capabilities.

Better Bets vs. HubSpot (HUBS)

Peer Outperformance in Application Software

HUBS has trailed 68% of its 123 Application Software peers over 5Y. Among the peers that beat it are FROG, AGYS and FICO. Application Software ranks 11th of 12 industries in Information Technology by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Application Software constituents that HUBS has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
28%
of 150 industry peers · -49.2% return
3Y
24%
of 135 industry peers · -54.2% return
5Y
32%
of 123 industry peers · -75.0% return
Application Software peers with revenue growth within 4pp of HUBS's that beat it on at least 2 of 3 windows, and by at least 20pp over 5Y. Growth is matched by construction, so the gap is largely a re-rating gap. The multiple column is the context for it.
Ticker Name Rev Growth 3Y Avg P/E 1Y3Y5Y 5Y Gap
HUBS HubSpot 20.4% 46.5x -49.2%-54.2%-75.0% —
FROG JFrog 24.3% -279.1x 113.7%284.0%158.8% +234pp
AGYS Agilysys 16.6% 76.8x -4.0%39.0%143.1% +218pp
FICO Fair Isaac 17.7% 19.6x -57.9%-24.9%85.3% +160pp
APPF AppFolio 24.0% 48.1x -7.8%16.5%70.9% +146pp
INTA Intapp 17.2% -118.5x 13.3%24.2%45.8% +121pp
Price returns, excluding dividends. P/E shown for context only and not used for matching.
Median price return by industry across the Information Technology sector, ranked by 5Y. Application Software is HUBS's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Electronic Manufacturing Services 10 3.9%93.2%163.4% FLEX 421% · TTMI 365% · JBL 272%
Technology Distributors 9 45.1%46.2%52.9% AVT 122% · SNX 104% · PLUS 53%
Semiconductor Materials & Equipment 28 29.6%43.7%33.2% AXTI 322% · KLAC 249% · LRCX 245%
Electronic Components 24 13.5%59.8%21.1% CLS 1777% · BELFA 985% · APH 283%
Communications Equipment 36 1.6%74.2%17.8% AAOI 755% · LITE 477% · ANET 415%
Electronic Equipment & Instruments 27 -6.1%28.9%1.7% PI 120% · OSIS 105% · MIR 60%
Semiconductors 55 1.3%33.9%-12.6% MU 869% · NVDA 530% · AVGO 474%
Technology Hardware, Storage & Peripherals 21 10.7%47.3%-20.2% DELL 543% · WDC 531% · SMCI 517%
Internet Services & Infrastructure 6 -0.1%36.9%-26.0% GDDY 57% · VRSN 35% · AKAM -23%
IT Consulting & Other Services 30 -17.8%-1.9%-28.2% APLD 253% · IBM 140% · GIB -8%
Application Software ← 124 -11.2%-13.4%-54.0% PLTR 517% · FROG 159% · AGYS 143%
Systems Software 70 -8.1%10.8%-54.6% ZETA 237% · CRWD 217% · CVLT 133%
Median of constituents with a full price history over each window. Top names are limited to companies above $2B market cap.

Latest Trefis Analyses

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Peer Comparisons

Peers to compare with:

Financials

HUBSMSFTIBMCRMADBEBMRMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe Beamr Im. 
Mkt Price200.00531.38244.87213.53239.141.05226.33
Mkt Cap9.93,946.0231.3175.194.5-175.1
Rev LTM3,587346,44569,87043,93825,970-43,938
Op Inc LTM195163,19112,8089,4559,271-9,455
FCF LTM67759,95714,01815,15410,592-14,018
FCF 3Y Avg53370,21212,58713,0378,914-12,587
CFO LTM907195,87815,83115,75010,806-15,750
CFO 3Y Avg708155,02114,29713,6649,110-13,664

Growth & Margins

HUBSMSFTIBMCRMADBEBMRMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe Beamr Im. 
Rev Chg LTM20.1%17.9%6.8%11.2%12.0%-12.0%
Rev Chg 3Y Avg20.4%16.6%4.5%9.9%11.2%-11.2%
Rev Chg Q17.1%18.8%4.7%10.8%12.9%-12.9%
QoQ Delta Rev Chg LTM4.0%4.4%1.1%2.6%3.1%-3.1%
Op Inc Chg LTM513.1%20.0%10.9%12.8%10.3%-12.8%
Op Inc Chg 3Y Avg189.5%20.2%11.5%31.8%13.1%-20.2%
Op Mgn LTM5.4%47.1%18.3%21.5%35.7%-21.5%
Op Mgn 3Y Avg0.3%46.0%17.2%20.6%36.0%-20.6%
QoQ Delta Op Mgn LTM1.5%0.3%-0.1%-0.3%-0.4%--0.1%
CFO/Rev LTM25.3%56.5%22.7%35.8%41.6%-35.8%
CFO/Rev 3Y Avg23.1%51.5%21.7%34.1%38.7%-34.1%
FCF/Rev LTM18.9%17.3%20.1%34.5%40.8%-20.1%
FCF/Rev 3Y Avg17.4%24.1%19.1%32.5%37.8%-24.1%

Valuation

HUBSMSFTIBMCRMADBEBMRMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe Beamr Im. 
Mkt Cap9.93,946.0231.3175.194.5-175.1
P/S2.811.43.34.03.6-3.6
P/Op Inc50.624.218.118.510.2-18.5
P/EBIT40.921.818.613.89.9-18.6
P/E46.427.720.718.113.0-20.7
P/CFO10.920.114.611.18.7-11.1
Total Yield2.1%4.3%7.6%6.4%7.7%-6.4%
Dividend Yield0.0%0.7%2.7%0.9%0.0%-0.7%
FCF Yield 3Y Avg3.4%2.0%5.7%6.0%6.8%-5.7%
D/E0.00.00.30.20.1-0.1
Net D/E-0.1-0.00.20.20.0-0.0

Returns

HUBSMSFTIBMCRMADBEBMRMedian
NameHubSpot MicrosoftInternat.Salesfor.Adobe Beamr Im. 
1M Rtn-9.2%0.3%11.0%-4.9%2.7%-33.1%-2.3%
3M Rtn-5.0%6.5%3.9%11.0%-9.8%-19.2%-0.5%
6M Rtn1.3%28.5%7.3%18.0%-5.5%-46.2%4.3%
12M Rtn-49.4%7.8%-19.6%-10.0%-26.9%-51.3%-23.3%
3Y Rtn-54.3%50.8%80.5%2.7%-59.1%-17.3%-7.3%
1M Excs Rtn-12.7%2.7%9.0%-5.3%0.2%-30.8%-2.5%
3M Excs Rtn-6.5%6.0%4.5%9.1%-11.6%-20.2%-1.0%
6M Excs Rtn-2.6%24.6%3.4%14.0%-9.4%-50.1%0.4%
12M Excs Rtn-70.1%-7.5%-31.2%-27.9%-41.8%-69.3%-36.5%
3Y Excs Rtn-133.7%-24.4%3.3%-74.7%-137.5%-85.8%-80.2%

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Single segment3,1312,6282,1701,731 
Professional services and other    42
Subscription    1,258
Total3,1312,6282,1701,7311,301


Price Behavior

Price Behavior
Market Price$200.61 
Market Cap ($ Bil)9.9 
First Trading Date10/09/2014 
Distance from 52W High-50.6% 
   50 Days200 Days
DMA Price$231.97$229.21
DMA Trendindeterminatedown
Distance from DMA-13.5%-12.5%
 3M1YR
Volatility68.1%74.5%
Downside Capture45.47167.57
Upside Capture65.8752.66
Correlation (S&P 500)1.5%6.5%
HUBS Betas & Captures as of 10/31/2026

 1M2M3M6M1Y3Y
Beta-0.44-0.020.93-0.160.451.12
Up Beta-14.49-3.32-0.10-2.68-0.990.98
Down Beta-0.56-0.76-1.70-0.22-0.291.07
Up Capture157%33%197%43%59%94%
Bmk +ve Days12182862130427
Stock +ve Days10163058124385
Down Capture-70%112%186%65%141%109%
Bmk -ve Days10253664121325
Stock -ve Days12273468127366

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUBS
HUBS-57.0%74.5%-0.81-
Sector ETF (XLK)12.1%28.4%0.391.8%
Equity (SPY)9.5%13.6%0.408.2%
Gold (GLD)1.6%28.7%0.05-11.8%
Commodities (DBC)38.4%21.2%1.42-8.4%
Real Estate (VNQ)11.3%14.2%0.515.2%
Bitcoin (BTCUSD)-26.9%43.6%-0.6013.6%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUBS
HUBS-24.6%57.8%-0.27-
Sector ETF (XLK)16.2%26.4%0.5544.4%
Equity (SPY)11.3%17.3%0.4847.8%
Gold (GLD)17.5%19.1%0.740.1%
Commodities (DBC)8.1%19.6%0.304.1%
Real Estate (VNQ)1.3%18.9%-0.0434.2%
Bitcoin (BTCUSD)4.1%51.6%0.2629.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with HUBS
HUBS14.2%52.4%0.46-
Sector ETF (XLK)22.6%25.3%0.8251.8%
Equity (SPY)15.0%18.0%0.7051.3%
Gold (GLD)11.9%16.5%0.592.5%
Commodities (DBC)7.5%18.1%0.3311.3%
Real Estate (VNQ)5.9%20.7%0.2436.1%
Bitcoin (BTCUSD)60.1%66.3%1.0020.5%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date10152026
Short Interest: Shares Quantity3.8 Mil
Short Interest: % Change Since 9302026-16.2%
Average Daily Volume1.2 Mil
Days-to-Cover Short Interest3.1 days
Basic Shares Quantity49.5 Mil
Short % of Basic Shares7.8%

Earnings Returns History

Updated 11/7/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/4/2026-5.4%  
8/5/2026-19.1%-16.0%2.0%
5/7/2026-19.0%-24.7%-14.6%
2/11/20269.4%14.4%26.3%
11/5/2025-15.0%-15.1%-17.1%
8/6/2025-6.2%-11.1%-1.0%
5/8/2025-8.7%0.6%-8.2%
2/12/20254.4%-4.8%-22.4%
...
SUMMARY STATS   
# Positive141313
# Negative111111
Median Positive6.5%6.7%13.5%
Median Negative-6.2%-9.2%-8.2%
Max Positive16.4%25.9%26.3%
Max Negative-19.1%-24.7%-27.8%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/4/2026-5.4%  
8/5/2026-19.1%-16.0%2.0%
5/7/2026-19.0%-24.7%-14.6%
2/11/20269.4%14.4%26.3%
11/5/2025-15.0%-15.1%-17.1%
8/6/2025-6.2%-11.1%-1.0%
5/8/2025-8.7%0.6%-8.2%
2/12/20254.4%-4.8%-22.4%
11/6/20247.8%17.1%24.1%
8/7/20243.4%5.1%7.8%
5/8/2024-0.5%4.1%1.1%
2/14/2024-3.3%-4.7%-4.5%
11/8/2023-6.1%5.9%13.5%
8/2/2023-11.4%-11.8%-1.2%
5/3/20237.4%10.0%25.4%
2/16/202311.8%6.7%7.7%
11/2/20225.7%-1.6%15.3%
8/4/20224.9%8.1%-11.3%
5/5/20224.4%-9.2%4.2%
2/10/20222.0%-5.0%-27.8%
11/3/20215.5%3.9%-4.1%
8/4/202111.9%11.0%16.0%
5/5/2021-2.4%-2.9%-2.5%
2/11/202116.4%25.9%10.5%
11/5/202013.0%5.1%14.6%
SUMMARY STATS   
# Positive141313
# Negative111111
Median Positive6.5%6.7%13.5%
Median Negative-6.2%-9.2%-8.2%
Max Positive16.4%25.9%26.3%
Max Negative-19.1%-24.7%-27.8%

SEC Filings

Expand for More
Report DateFiling DateFiling
09/30/202611/04/202610-Q
06/30/202608/05/202610-Q
03/31/202605/07/202610-Q
12/31/202502/11/202610-K
09/30/202511/05/202510-Q
06/30/202508/06/202510-Q
03/31/202505/08/202510-Q
12/31/202402/12/202510-K
09/30/202411/06/202410-Q
06/30/202408/07/202410-Q
03/31/202405/10/202410-Q
12/31/202302/14/202410-K
09/30/202311/08/202310-Q
06/30/202308/02/202310-Q
03/31/202305/03/202310-Q
12/31/202202/16/202310-K
Collapse to Preview
Report DateFiling DateFiling
09/30/202611/04/202610-Q
06/30/202608/05/202610-Q
03/31/202605/07/202610-Q
12/31/202502/11/202610-K
09/30/202511/05/202510-Q
06/30/202508/06/202510-Q
03/31/202505/08/202510-Q
12/31/202402/12/202510-K
09/30/202411/06/202410-Q
06/30/202408/07/202410-Q
03/31/202405/10/202410-Q
12/31/202302/14/202410-K
09/30/202311/08/202310-Q
06/30/202308/02/202310-Q
03/31/202305/03/202310-Q
12/31/202202/16/202310-K
09/30/202211/02/202210-Q
06/30/202208/04/202210-Q
03/31/202205/05/202210-Q
12/31/202102/14/202210-K
09/30/202111/03/202110-Q
06/30/202108/04/202110-Q
03/31/202105/05/202110-Q
12/31/202002/16/202110-K
09/30/202011/05/202010-Q
06/30/202008/05/202010-Q
03/31/202005/06/202010-Q
12/31/201902/12/202010-K

Recent Forward Guidance

Updated 11/5/2026

Latest: Q3 2026 Earnings Reported 11/4/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q4 2026 RevenueReported945.00 Mil946.00 Mil947.00 Mil2.3% Higher NewGuidance: 924.50 Mil for Q3 2026
Q4 2026 Revenue GrowthReported 12.0%    
Q4 2026 Non-GAAP Operating IncomeReported216.00 Mil216.50 Mil217.00 Mil15.5% Higher NewGuidance: 187.50 Mil for Q3 2026
Q4 2026 GAAP Operating Income (Loss)Reported-0.28 Mil4.22 Mil8.72 Mil   
Q4 2026 Non-GAAP Operating MarginReported 23.0%    
Q4 2026 Non-GAAP Operating Margin RangeReported 22.9%    
Q4 2026 Non-GAAP Diluted Net Income Per ShareReported3.853.863.8718.4% Higher NewGuidance: 3.26 for Q3 2026
Q4 2026 GAAP Net IncomeReported4.61 Mil8.36 Mil12.11 Mil   
Q4 2026 Non-GAAP Net IncomeReported188.30 Mil188.80 Mil189.30 Mil   
Q4 2026 GAAP Net Income Per Diluted ShareReported0.090.170.25   
2026 RevenueReported3.69 Bil3.69 Bil3.69 Bil0.1% RaisedGuidance: 3.68 Bil for 2026
2026 Revenue GrowthReported 18.0%    
2026 Revenue Growth Constant CurrencyReported 16.0%    
2026 Non-GAAP Operating IncomeReported772.00 Mil772.50 Mil773.00 Mil1.1% RaisedGuidance: 764.00 Mil for 2026
2026 GAAP Operating IncomeReported143.37 Mil147.87 Mil152.37 Mil   
2026 Non-GAAP Operating MarginReported 21.0%    
2026 Non-GAAP Operating Margin RangeReported20.9%20.95%21.0%   
2026 Non-GAAP Diluted Net Income Per ShareReported13.5913.613.612.5% RaisedGuidance: 13.27 for 2026
2026 GAAP Net IncomeReported157.42 Mil161.17 Mil164.92 Mil   
2026 Non-GAAP Net IncomeReported685.00 Mil685.50 Mil686.00 Mil   
2026 GAAP Net Income Per Diluted ShareReported3.123.23.27   


Prior: Q2 2026 Earnings Reported 8/5/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q3 2026 RevenueReported924.00 Mil924.50 Mil925.00 Mil   
Q3 2026 Non-GAAP Operating IncomeReported187.00 Mil187.50 Mil188.00 Mil   
Q3 2026 Non-GAAP EPSReported3.253.263.27   
2026 RevenueReported3.68 Bil3.68 Bil3.69 Bil-0.6% LoweredGuidance: 3.70 Bil for 2026
2026 Non-GAAP Operating IncomeReported762.00 Mil764.00 Mil766.00 Mil0 AffirmedGuidance: 764.00 Mil for 2026
2026 Non-GAAP EPSReported13.2313.2713.311.5% RaisedGuidance: 13.08 for 2026

Q1 2026 Earnings Reported 5/7/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q2 2026 RevenueReported897.00 Mil897.50 Mil898.00 Mil   
Q2 2026 Non-GAAP Operating IncomeReported173.00 Mil173.50 Mil174.00 Mil   
Q2 2026 Non-GAAP EPSReported33.013.02   
2026 RevenueReported3.70 Bil3.70 Bil3.71 Bil0.2% RaisedGuidance: 3.69 Bil for 2026
2026 Non-GAAP Operating IncomeReported762.00 Mil764.00 Mil766.00 Mil3.5% RaisedGuidance: 738.00 Mil for 2026
2026 Non-GAAP EPSReported13.0413.0813.125.3% RaisedGuidance: 12.42 for 2026

Q4 2025 Earnings Reported 2/11/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q1 2026 RevenueReported862.00 Mil862.50 Mil863.00 Mil4.0% Higher NewGuidance: 829.00 Mil for Q4 2025
Q1 2026 Non-GAAP Operating IncomeReported144.00 Mil144.50 Mil145.00 Mil-21.3% Lower NewGuidance: 183.50 Mil for Q4 2025
Q1 2026 Non-GAAP Net Income Per ShareReported2.462.472.48-17.1% Lower NewGuidance: 2.98 for Q4 2025
2026 RevenueReported3.69 Bil3.69 Bil3.70 Bil18.7% Higher NewGuidance: 3.11 Bil for 2025
2026 Non-GAAP Operating IncomeReported736.00 Mil738.00 Mil740.00 Mil28.5% Higher NewGuidance: 574.50 Mil for 2025
2026 Non-GAAP Net Income Per ShareReported12.3812.4212.4629.2% Higher NewGuidance: 9.61 for 2025

Insider Activity

Updated 11/5/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Fisher, Erika AshleyChief Legal OfficerDirectSell11052026227.72702159,8592,921,420Form
2Halligan, Brian See footnoteSell10212026239.578,5002,036,34514,254,415Form
3Halligan, Brian See footnoteSell9172026245.648,5002,087,94016,703,520Form
4Halligan, Brian See footnoteSell8202026219.508,5001,865,75016,791,750Form
5Dischler, Gerald DirectBuy8102026215.93925199,735418,904Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Fisher, Erika AshleyChief Legal OfficerDirectSell11052026227.72702159,8592,921,420Form
2Halligan, Brian See footnoteSell10212026239.578,5002,036,34514,254,415Form
3Halligan, Brian See footnoteSell9172026245.648,5002,087,94016,703,520Form
4Halligan, Brian See footnoteSell8202026219.508,5001,865,75016,791,750Form
5Dischler, Gerald DirectBuy8102026215.93925199,735418,904Form
6Fisher, Erika AshleyChief Legal OfficerDirectSell8062026235.22702165,1243,429,743Form
7Halligan, Brian See footnoteSell7222026221.098,5001,879,26518,792,650Form
8Halligan, Brian See footnoteSell6182026184.428,5001,567,57017,243,270Form
9Halligan, Brian DirectSell5212026220.008,5001,870,00077,770,000Form
10Shah, DharmeshChief Technology OfficerDirectBuy5122026181.3710,0001,813,700234,946,698Form
11Rangan, YaminiChief Executive Officer & PresDirectBuy5122026189.842,750522,06019,550,103Form
12Norrington, Lorrie M DirectBuy5122026190.421,313250,021540,412Form
13Fisher, Erika AshleyChief Legal OfficerDirectSell5052026236.66915216,5443,850,458Form
14Halligan, Brian DirectSell4232026230.728,2921,913,13083,520,640Form
15Halligan, Brian DirectSell3192026262.758,5002,233,37597,364,114Form
16Halligan, Brian DirectSell2192026253.008,2612,090,033121,735,504Form
17Fisher, Erika AshleyChief Legal OfficerDirectSell2052026238.01841200,1662,408,423Form
18Fisher, Erika AshleyChief Legal OfficerDirectSell2052026251.88589148,3572,760,605Form
19Halligan, Brian DirectSell1222026303.388,5002,578,730147,850,423Form
20Halligan, Brian DirectSell12182025366.998,5003,119,415182,140,073Form
21Halligan, Brian DirectSell11202025368.118,5003,128,935185,883,034Form
22Halligan, Brian DirectSell11052025493.30235115,926253,292,778Form

Investor Activity (13F)

Updated Nov 7, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Spyglass Capital Management LLC$76.6 Mil5.4%25ADD +18.5%13F
RDST Capital LLC$34.5 Mil3.3%20TRIM -10.5%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Spyglass Capital Management LLC$76.6 Mil5.4%25ADD +18.5%13F
Active ManagerValue% of PortfolioTotal PositionsQoQAs OfFiling
Whale Rock Capital Management LLC$59.9 Mil0.8%32ExitedDec 31, 202513F
RDST Capital LLC$34.5 Mil3.3%20TRIM -10.5%Mar 31, 202613F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Spyglass Capital Management LLC$76.6 Mil5.4%25ADD +18.5%13F
RDST Capital LLC$34.5 Mil3.3%20TRIM -10.5%13F
Core Cache Last Updated: 11/6/2026