Amazon for business customer management.

Microsoft Office for sales and service teams.

Salesforce Major Products and Services

• Sales Cloud: A customer relationship management (CRM) service that helps companies manage sales processes, track leads, and automate sales workflows.
• Service Cloud: A CRM service designed for customer service and support teams to manage cases, provide multi-channel support, and enhance customer satisfaction.
• Marketing Cloud: A digital marketing platform that enables businesses to manage email campaigns, social media marketing, content creation, and customer journeys.
• Commerce Cloud: An e-commerce platform service that allows businesses to build and operate online stores for both business-to-consumer (B2C) and business-to-business (B2B) sales.
• Salesforce Platform: A platform-as-a-service (PaaS) offering that allows organizations to build, deploy, and manage custom applications and extend Salesforce functionality.
• MuleSoft: An integration platform-as-a-service (iPaaS) that helps connect applications, data sources, and devices across an enterprise for seamless data flow.
• Tableau: A data visualization and business intelligence service that helps users analyze and understand complex data through interactive dashboards and reports.
• Slack: A cloud-based business communication and collaboration platform that facilitates team messaging, file sharing, and project coordination.
• Data Cloud: A customer data platform (CDP) that unifies customer data from various sources to create a single, comprehensive view for personalized engagement and analytics.
• Einstein AI: A suite of artificial intelligence capabilities embedded across Salesforce products, providing predictive analytics, personalized recommendations, and automation features.

Salesforce (symbol: CRM) primarily sells its cloud-based software and services to other businesses. It is a leading Business-to-Business (B2B) provider of Customer Relationship Management (CRM) solutions, marketing automation, analytics, and application development platforms.

Below are some prominent examples of Salesforce's major customers, all of which are public companies:

• Amazon.com, Inc. (NASDAQ: AMZN) - A global e-commerce and cloud computing giant, utilizing Salesforce for various internal sales, service, and marketing functions.
• American Express Company (NYSE: AXP) - A multinational financial services corporation, often leveraging Salesforce for customer service, sales, and marketing efforts to enhance cardmember relationships.
• Adidas AG (OTC: ADDYY) - A global designer and manufacturer of athletic footwear and apparel, using Salesforce for its commerce, marketing, and service clouds to manage customer experiences across channels.
• T-Mobile US, Inc. (NASDAQ: TMUS) - One of the largest wireless network operators in the United States, utilizing Salesforce for customer service and sales automation to manage its vast subscriber base.
• The Coca-Cola Company (NYSE: KO) - A multinational beverage corporation, employing Salesforce for customer engagement, sales force automation, and marketing initiatives globally.

• Amazon.com, Inc. (AMZN)
• Oracle Corporation (ORCL)
• Microsoft Corporation (MSFT)
• Alphabet Inc. (GOOGL)

Marc Benioff, Chair, Chief Executive Officer & Co-Founder

Marc Benioff co-founded Salesforce in 1999 and has served as its CEO since November 2001. He is recognized as a pioneer of cloud computing. Before launching Salesforce, Benioff spent 13 years at Oracle Corporation, where he became the company's youngest vice president. At age 15, he founded his first company, Liberty Software, which developed video games. In 2018, Marc and his wife, Lynne Benioff, acquired Time magazine for $190 million. He also founded Time Ventures in 2019, a venture capital fund that has made over 200 investments, with some backed companies going public.

Amy Weaver, President & Chief Financial Officer

Amy Weaver became President and Chief Financial Officer of Salesforce in early 2021, leading the company's global finance organization. Prior to this role, she served as Salesforce's Chief Legal Officer, building its global legal and corporate affairs organizations. Before joining Salesforce in 2013, Weaver held executive positions as Executive Vice President and General Counsel at Univar and Senior Vice President and Deputy General Counsel at Expedia. Her legal career also included practicing law at Cravath, Swaine & Moore LLP and Perkins Coie LLP. She previously served as a legislative aide for the Hong Kong Legislative Council and clerked for the U.S. Ninth Circuit Court of Appeals. Amy Weaver is also an angel investor.

Parker Harris, Co-Founder & Chief Technology Officer

Parker Harris is a co-founder of Salesforce, having established the company in 1999 alongside Marc Benioff, Dave Moellenhoff, and Frank Dominguez. He currently serves as the Co-Founder and Chief Technology Officer, and is also listed as Chief Technology Officer for Slack. As a foundational member, he has played a crucial role in Salesforce's technological vision and development.

Ariel Kelman, President & Chief Marketing Officer

Ariel Kelman holds the position of President and Chief Marketing Officer at Salesforce. In this role, he is responsible for the company's global marketing strategy and execution.

David Schmaier, President & Chief Product Officer

David Schmaier serves as President and Chief Product Officer at Salesforce. He oversees the company's product strategy and development, ensuring innovation and alignment with customer needs.

The rapid integration of advanced generative AI capabilities by major enterprise software competitors, most notably Microsoft with its Copilot suite across Dynamics 365 and other business applications, presents a clear emerging threat. This shift allows for new paradigms of automated sales, service, and marketing workflows that could diminish the traditional value proposition of CRM software, potentially bypassing manual data entry and complex interfaces in favor of AI-driven insights and actions directly within the flow of work.

Salesforce (CRM) operates within a broad and growing total addressable market (TAM) that encompasses various cloud-based software services. The company estimates its global total addressable market to be approximately $200 billion as of early 2024, with projections for it to reach $307 billion in the next five years.

Here are the addressable market sizes for Salesforce's main products and services, specifying the region:

• Overall CRM Market: The global customer relationship management (CRM) software market size is projected to reach $53 billion in the next 12 months (from April 2025). Worldwide spending on CRM software reached $52 billion in 2023 and is forecast to achieve $139 billion by 2030. Approximately 37% of this spending comes from buyers in the United States, representing about $19.6 billion.
• Sales Cloud: While a specific standalone total addressable market size for Sales Cloud alone is not explicitly stated in the provided information, it operates within the broader CRM market. Sales-related offerings generated an estimated $8.3 billion in revenue for Salesforce in 2025.
• Service Cloud: Similar to Sales Cloud, a distinct total addressable market size for Service Cloud is not provided. It is a key component of the overall CRM market. Service-related offerings generated an estimated $9.1 billion in revenue for Salesforce in 2025.
• Marketing Cloud and Commerce Cloud: These are often grouped and contribute to the overall CRM market. Combined marketing and commerce services generated approximately $3.9 billion in revenue for Salesforce in fiscal year 2025.
• Slack: The estimated global market opportunity for providers of workplace business technology software platforms for communication and collaboration is $28 billion.
• MuleSoft: MuleSoft believes its potential served addressable market (SAM) is $29 billion globally, based on companies with more than $50 million in revenue.
• Tableau: A specific total addressable market size for Tableau as a standalone product is not provided. It is part of Salesforce's integration and analytics platforms, which generated an estimated $5.8 billion in revenue in 2025 (this figure includes MuleSoft).
• Data Cloud: A total addressable market size for Data Cloud is not explicitly provided. However, Salesforce's Data Cloud and AI annual recurring revenue reached $900 million in fiscal year 2025, demonstrating rapid growth in this area.

Salesforce (CRM) is poised for future revenue growth over the next two to three years, driven by several key factors:

1. Expansion of AI-driven Products and Services: A significant driver of future revenue growth for Salesforce is its aggressive investment and expansion in AI-driven products and services, particularly generative AI and the Agentforce platform. Salesforce's Data Cloud and AI-related annual recurring revenue (ARR) has already surpassed $1 billion, experiencing a remarkable 120% year-over-year growth. The company's Agentforce platform, which facilitates the development of AI agents for task automation and assistance, is highlighted as its fastest-growing organic product. Salesforce anticipates that its AI ecosystem will contribute approximately $2 trillion in revenue for companies globally between 2022 and 2028.

2. Growth and Adoption of Data Cloud: The Salesforce Data Cloud is a crucial intelligent activation layer for enterprise AI, designed to unify and harmonize data from various sources. Customer adoption of the Data Cloud has surged, with a reported 140% year-over-year increase in customer count, including more than half of the Fortune 500 companies utilizing the platform. This robust adoption is driven by the growing need for enterprises to unify their data to effectively deploy artificial intelligence, and its consumption-based pricing model suggests significant potential for revenue growth.

3. Strategic Price Increases: Salesforce has implemented and plans further price adjustments across its core product offerings. An average 9% price increase was initiated in August 2023 for new customers and for existing customers acquiring new subscriptions, with renewals gradually reflecting these changes. Additionally, a 6% price increase across several product lines, including Sales Cloud, Service Cloud, Tableau analytics, Industries solutions, and Marketing Cloud Engagement, became effective on August 1, 2025. These price hikes are linked to Salesforce's integration of AI-native capabilities and platform enhancements.

4. Integration and Synergy from Strategic Acquisitions: Salesforce's strategic acquisitions are also expected to fuel revenue growth. For example, the recent $8 billion acquisition of Informatica is anticipated to significantly enhance Salesforce's AI capabilities and data integration offerings, thereby strengthening its competitive position in the enterprise data market. This move is projected to contribute to Salesforce's fiscal 2026 revenue forecasts and overall growth trajectory.

Share Repurchases

• Salesforce initiated its first share repurchase program in August 2022 with a $10 billion authorization, which was subsequently increased to $20 billion in March 2023.
• In February 2024, the Board authorized an additional $10 billion, bringing the total authorized repurchases to $30 billion.
• Most recently, in September 2025, Salesforce boosted its share buyback authorization by an additional $20 billion, increasing the total authorization to $25 billion, with approximately $5.7 billion remaining from previous authorizations as of July 31, 2025. The company has repurchased nearly $16 billion in shares since 2023.

Share Issuance

• Salesforce's stock-based compensation expense, which contributes to share issuance, averaged $2.844 billion annually for fiscal years ending January 2021 to 2025.
• Annual stock-based compensation was $2.19 billion in 2021, peaked at $3.279 billion in 2023, and was $3.183 billion in 2025.
• Net common equity issued/repurchased was -$3.139 billion in 2023, -$5.666 billion in 2024, and -$6.289 billion in 2025, indicating that repurchases exceeded new issuances in these years.

Inbound Investments

• Activist investor Elliott Management Corp. made a multibillion-dollar investment in Salesforce in January 2023, coinciding with an increase in the company's stock buyback program.

Outbound Investments

• Salesforce acquired Slack for $27.7 billion in December 2020 (closed July 2021), marking its largest acquisition to date.
• Other significant acquisitions include Vlocity for $1.33 billion in February 2020, Own for $1.9 billion in September 2024, and the announced plan to acquire Informatica for approximately $8 billion in June 2025.
• Salesforce Ventures, the company's investment arm, increased its Generative AI Fund for startups to $500 million in June 2023 and to $1 billion in September 2024, having invested a total of $5 billion in companies across 27 countries.

Capital Expenditures

• Salesforce's capital expenditures for fiscal years ending January 2021 to 2025 averaged $723.8 million.
• Capital expenditures were $710 million in 2021, $798 million in 2023, and $658 million in 2025.
• The company's capital expenditures forecast for the upcoming fiscal year is $736.4 million. These expenditures are generally focused on supporting Salesforce's cloud computing infrastructure, AI initiatives, and overall operational growth.