GoDaddy is like the Verizon for website addresses (domain names), where you register your unique online identity.

GoDaddy is like Wix or Squarespace, providing simple tools to build and host a website.

GoDaddy is like TurboTax for getting a small business online, simplifying the process of securing a domain, building a website, and hosting it.

• Domain Registration & Management: Facilitates the acquisition, transfer, and ongoing management of website domain names.
• Website Hosting & Builder: Provides the infrastructure to store and make websites accessible online, alongside user-friendly tools for website design and publication.
• Professional Email & Microsoft 365: Offers business-grade email accounts and integrates productivity tools from the Microsoft 365 suite.
• Website Security (SSL & Protection): Delivers SSL certificates to encrypt data and various services to protect websites from malware and other cyber threats.
• Online Marketing & SEO Tools: Provides services and tools designed to improve a website's visibility in search engines and manage digital marketing campaigns.
• E-commerce Solutions: Offers platforms and tools for creating online stores, managing products, and processing sales transactions.

GoDaddy (GDDY) Major Customers

GoDaddy primarily serves small business owners, entrepreneurs, and individuals rather than large enterprise companies. Its services are designed for those looking to establish and grow an online presence.

Customer Categories:

• Small Business Owners & Entrepreneurs

  This represents a significant portion of GoDaddy's customer base. These individuals or small teams utilize GoDaddy for a comprehensive suite of services to establish and grow their businesses online. This includes domain registration, web hosting, website builders (e.g., GoDaddy Websites + Marketing), professional email, e-commerce solutions, and online marketing tools.

• Individuals & Freelancers

  GoDaddy serves individuals and freelancers who need to create an online presence for personal branding, portfolios, blogs, or to support their independent work. They often seek easy-to-use and affordable solutions for domain registration, web hosting, and simple website creation.

• Developers & Web Designers

  This category includes web professionals who may use GoDaddy's infrastructure (such as domain registration, various hosting plans including VPS and dedicated servers) for their own projects or for building and managing websites for their clients. While they might act as intermediaries, they are direct purchasers of GoDaddy's services for the underlying infrastructure.

• Verisign, Inc. (VRSN)
• PayPal Holdings, Inc. (PYPL)

Aman Bhutani, Chief Executive Officer

Aman Bhutani joined GoDaddy as CEO in 2019. Prior to GoDaddy, he served as President of Expedia Group, where he oversaw strategy and operations for brands including Expedia.com and Hotels.com. He previously held the position of Chief Technology Officer for Travelocity.com and held leadership roles at several early-stage companies.

Mark McCaffrey, Chief Financial Officer

Mark McCaffrey joined GoDaddy in 2020 as Chief Financial Officer. Before GoDaddy, he spent 20 years at PwC, where he was a partner and led the firm's US Technology, Media, and Telecommunications (TMT) practice and its Global Software practice. He advised public and private companies on initial public offerings, mergers and acquisitions, and capital raises.

Mark Linton, President, US Business

Mark Linton serves as the President of the US Business at GoDaddy. He previously spent over two decades at Microsoft, where he held various leadership positions, including General Manager of Microsoft's Retail & Online Stores division and head of Microsoft's global accounts and partner sales teams.

Fara Howard, Chief Marketing Officer

Fara Howard is the Chief Marketing Officer at GoDaddy. Before joining GoDaddy, she held leadership roles at Amazon, including leading worldwide marketing for Amazon Devices. She also previously served as Vice President of Global Marketing at Vans and Dell.

Stefani Klaskow, Chief People Officer

Stefani Klaskow serves as the Chief People Officer at GoDaddy. Prior to GoDaddy, she spent 14 years at Google, where she held several leadership roles in human resources, including leading HR for Google's Global Business Organization.

The rapid emergence of advanced no-code and AI-powered website creation platforms represents a significant threat. Companies like Webflow, Framer, Bubble, and AI builders such as Durable.co or 10Web AI are providing integrated solutions that allow users to build sophisticated, high-performance websites without needing to manage separate hosting, domains, or complex code. These platforms often offer a superior user experience, faster development cycles, and integrated design-to-deployment workflows, directly competing with GoDaddy's website builder and traditional hosting services by abstracting away the underlying infrastructure GoDaddy provides.

Additionally, the rise of decentralized web technologies, particularly blockchain-based domain name systems like Ethereum Name Service (ENS) and Unstoppable Domains, poses an emerging threat to GoDaddy's core domain registration business. These systems offer an alternative method of registering and owning web identities and addresses, independent of traditional ICANN-governed registrars. While still relatively niche, they represent a fundamental shift in internet infrastructure that could bypass GoDaddy's services entirely if adoption significantly expands.

GoDaddy (GDDY) operates within several large addressable markets, primarily serving small and medium-sized businesses (SMBs) with products and services related to online presence. The company itself has stated a comprehensive total addressable market (TAM) that encompasses its offerings.

Here are the addressable market sizes for GoDaddy's main products and services:

• Overall Total Addressable Market (TAM): GoDaddy reported a total addressable market of $126 billion as of their 2022 Investor Day presentation. This global figure encompasses their domain, website, and commerce offerings.
• Domain Name Registration:
  • Globally, the domain name market had approximately 378.6 million domain names registered in 2024, with projections to reach 459.9 million by 2030.
  • The global domain name registrar market, in terms of revenue, was valued at USD 2.45 billion in 2024 and is estimated to reach USD 3.62 billion by 2033.
  • In the U.S. alone, there were 132 million domain names registered in 2024.
• Web Hosting Services:
  • The global web hosting market is projected to reach USD 192.8 billion in 2025, with forecasts indicating growth to USD 355.8 billion by 2029 at a compound annual growth rate (CAGR) of 17.35% from 2024. Other estimates place the global web hosting services market at USD 149.30 billion in 2025, growing to USD 527.07 billion by 2032.
  • North America holds a significant share, with the U.S. web hosting services market predicted to reach $133.46 billion by 2032.
• Website Builder and Online Presence Tools (SMB Software Market):
  • The global Small and Medium Business (SMB) Software Market, which includes tools for online presence, was valued at USD 69.32 billion in 2024 and is projected to grow to USD 143.27 billion by 2034.

GoDaddy (GDDY) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

1. Increased Average Revenue Per User (ARPU) through Enhanced Product Attach Rates: GoDaddy aims to increase ARPU by successfully upselling and cross-selling higher-value products and services to its existing domain and hosting customer base. This includes encouraging the adoption of advanced website builders, e-commerce solutions, and integrated marketing tools.
2. Expansion and Adoption of Integrated E-commerce and Payment Solutions: A significant growth driver is the expansion and deeper integration of GoDaddy's e-commerce and payment offerings. By providing comprehensive online store capabilities and integrated payment processing, GoDaddy seeks to capture a larger share of its small business customers' spending and become a more complete partner for their online operations.
3. Customer Growth via International Expansion and Attracting "Everyday Entrepreneurs": While ARPU growth is a primary focus, GoDaddy continues to drive revenue by expanding its customer base. This includes attracting new "everyday entrepreneurs" and small businesses, particularly through focused efforts in international markets.
4. Strategic Price Increases for Core Services: GoDaddy is expected to implement strategic price adjustments on some of its core domain and hosting services. These optimized price increases contribute to overall revenue growth, often in conjunction with providing enhanced value to customers.

Share Repurchases

• GoDaddy repurchased $3.3 billion of its common stock over the three-year period from 2021 to 2023.
• In February 2021, the Board authorized a $1.0 billion share repurchase program, which was completed by the third quarter of 2022.
• As of December 31, 2023, GoDaddy had approximately $1.6 billion remaining under its share repurchase authorization.

Outbound Investments

• In March 2023, GoDaddy made an investment in and formed a strategic partnership with Hepsia to enhance its web hosting control panel offerings.
• GoDaddy acquired Pagely in 2021.
• In August 2021, GoDaddy acquired Reputation.com's business focused on reputation management for small and medium-sized businesses.

Capital Expenditures

• GoDaddy's capital expenditures were $108.0 million in 2023.
• Capital expenditures were $99.9 million in 2022 and $84.0 million in 2021.
• For 2024, GoDaddy anticipated capital expenditures to be in the range of $120 million to $130 million.