Here are 1-3 brief analogies for Zeta Global:

• Adobe Experience Cloud for predicting consumer intent.

• Salesforce Marketing Cloud for AI-driven consumer intelligence.

• Zeta Marketing Platform: Analyzes data to predict consumer intent and provides marketing automation software for omnichannel marketing.
• Consumer Data Platform (CDP): Ingests and analyzes disparate data to generate a single, comprehensive view of a consumer.
• Opportunity Explorer: A product suite designed to help enterprises identify and explore various business opportunities.
• CDP+: A product suite that consolidates and organizes multiple internal and external data feeds based on specific needs and performance metrics.

Zeta Global (symbol: ZETA) sells primarily to other companies (B2B), providing its omnichannel data-driven cloud platform for consumer intelligence and marketing automation software to enterprises.

While specific major customer names are not publicly disclosed due to client confidentiality and Zeta Global's diversified customer base (its SEC filings confirm no single customer accounts for more than 10% of its revenue for the years ended December 31, 2022, 2021, and 2020), their clientele typically consists of large organizations across various sectors that rely heavily on consumer data and sophisticated marketing strategies. These often include companies in industries such as:

• Financial Services (e.g., banks, insurance providers, credit card companies)
• Retail and E-commerce (large brick-and-mortar retailers, online brands)
• Telecommunications (e.g., mobile carriers, internet service providers)
• Automotive (manufacturers and dealerships)
• Media and Entertainment (publishers, streaming services)

• Amazon.com, Inc. (AMZN)
• Microsoft Corporation (MSFT)

David A. Steinberg, Co-Founder, Chairman & CEO

David A. Steinberg co-founded Zeta Global in 2007 and has served as its Chairman and CEO. A serial entrepreneur with over 30 years of experience, he has founded seven companies, sold four, and taken two public. Prior to Zeta, he founded and was CEO of InPhonic, an online seller of wireless phones and services which went public, and Sterling Cellular, where he sold off its retail and telemarketing operations. He also serves as Chairman of CAIVIS Acquisition Corp. While a direct pattern of managing private equity-backed companies isn't explicitly stated as a core strategy, Zeta Global did raise $125 million from Blackstone's GSO Capital Partners in 2015 to fund acquisitions.

Christopher Greiner, Chief Financial Officer

Christopher Greiner joined Zeta Global as Chief Financial Officer in 2020, bringing over 20 years of experience in the technology industry. Before his role at Zeta, he served as CFO of LivePerson Inc. from 2018 to 2020. He also spent five years at Inovalon, a cloud-based healthcare and life sciences analytics company, where he initially served as Chief Product and Operations Officer before becoming CFO. Earlier in his career, Mr. Greiner held various executive roles at IBM from 1999 to 2012 and at Computer Sciences Corporation (CSC) from 2012 to 2013.

Steven Gerber, President

Steven Gerber has been a leader at Zeta Global since 2009 and currently serves as President, overseeing the company's day-to-day management, including product development, business development, customer success, and operations. He possesses over 20 years of experience in data-driven digital technology. Previously, Mr. Gerber was a Senior Vice President at Tranzact LLC and held management positions at Bain & Company and Digitas LLC. He also served as President & COO of Active Response Group, which was subsequently sold and integrated into Caivis Acquisition Corp.

Christian Monberg, Chief Technology Officer and Head of Product

Christian Monberg has been a Zeta leader since 2017. He is responsible for overseeing the product and technical vision, with a primary focus on developing and acquiring key AI, data, and identity assets for the Zeta Marketing Platform. Prior to joining Zeta, Mr. Monberg co-founded Boomtrain, an AI-powered marketing platform that was acquired by Zeta Global.

Steve Vine, EVP of Mergers and Acquisitions and General Counsel

Steve Vine is the Executive Vice President of Mergers and Acquisitions and General Counsel at Zeta Global. Before his tenure at Zeta, he was the Senior Vice President of Corporate Development and General Counsel at PulsePoint, where he was instrumental in leading multiple acquisitions and transforming the company into a prominent Content Marketing platform.

The key risks to Zeta Global's business operations are primarily centered around intense market competition, evolving data privacy and regulatory landscapes, and the impact of macroeconomic conditions on marketing spending.

1. Intense Competition: Zeta Global operates in a highly competitive digital marketing technology sector. The company faces significant competition from well-established and well-funded players such as Adobe and Salesforce, which possess extensive resources and broad product portfolios. Additionally, the emergence of innovative new startups in the marketing technology space could further disrupt the market and challenge Zeta's ability to maintain and expand its market share and growth rate.
2. Data Privacy, Security, and Regulatory Challenges: As a data-driven platform that analyzes billions of data points, Zeta Global is continuously exposed to scrutiny and potential risks related to data collection, privacy, and security. Evolving global regulations concerning data protection and privacy, as well as the use of AI technologies, pose significant compliance challenges for the company. Non-compliance with these regulations could result in substantial fines, legal action, and significant damage to Zeta's reputation.
3. Macroeconomic Conditions: Zeta Global's revenue is susceptible to broader economic downturns or uncertainties. During periods of economic slowdown, companies often reduce their marketing and advertising budgets, directly impacting the demand for Zeta's consumer intelligence and marketing automation software. This reliance on client marketing expenditures exposes the company to cyclical constraints, potentially leading to reduced revenue predictability.

Zeta Global (ZETA) operates within several significant addressable markets for its main products and services, including marketing automation software, customer data platforms (CDP), consumer intelligence platforms, and broader omnichannel marketing platforms.

Marketing Automation Software

The global marketing automation software market was valued at USD 11.42 billion in 2024 and is projected to reach USD 28.48 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.10% during the forecast period. North America is a dominant region in this market, holding approximately 40% of the global market share.

Customer Data Platforms (CDP)

The global customer data platform (CDP) market size was estimated at USD 8.26 billion in 2025 and is projected to reach USD 58.41 billion by 2033, growing at a CAGR of 27.8% from 2026 to 2033. North America held the largest revenue share of 37.6% in the global CDP market in 2025.

Consumer Intelligence Platforms

The global customer intelligence platform market size was estimated at USD 3,092.7 million in 2024 and is projected to reach USD 13,812.8 million by 2030, growing at a CAGR of 29.2% from 2025 to 2030. North America was the largest revenue-generating market in 2024, accounting for 35.5% of the global market.

Omnichannel Automated Marketing Platforms

The global omnichannel automated marketing platform market was valued at USD 47.02 billion in 2025 and is projected to experience a robust Compound Annual Growth Rate (CAGR) of 11.5% from 2025 to 2033. North America accounts for approximately 40% of the global market share in this segment.

• AI Advancements and New Product Launches (Athena): Zeta Global is strategically investing in artificial intelligence and machine learning to drive future revenue. The company's AI platform, Athena, is expected to be a significant catalyst for growth, enhancing customer engagement and return on investment for clients by bringing generative AI capabilities to campaign optimization and automating marketing actions. Athena is planned for general availability to all customers by the end of Q1 2026.
• Growth in Scaled and Super-Scaled Customers: Zeta Global consistently emphasizes the expansion of its customer base, particularly those defined as "scaled customers" (spending over $100,000 annually) and "super-scaled customers" (spending over $1 million annually). The company has demonstrated a consistent increase in both the number of these high-value customers and their average revenue per user (ARPU).
• Expansion of Platform Use Cases and Customer Lifetime Value ("OneZeta"): A key driver is increasing the adoption of multiple use cases among existing clients through initiatives like "OneZeta." Customers who utilize more of Zeta's integrated platform services tend to spend significantly more, with multi-use case clients spending over three times the annual revenue of single-use case customers. This strategy focuses on deepening customer relationships and increasing their lifetime value.
• Strategic Acquisitions and Market Consolidation: Zeta Global has historically leveraged strategic acquisitions to expand its offerings and market presence. The integration of acquisitions, such as LiveIntent in 2025, has expanded Zeta's identity graph and presence in areas like email and retail media. The company aims to position itself as a consolidator in the fragmented marketing landscape.
• Geographic Expansion: While a majority of its sales are currently driven by the United States, Zeta Global is increasing investment in international markets, specifically EMEA and APAC, where digital transformation budgets are growing. This regional expansion aims to capture higher demand for marketing automation and personalized marketing at scale.

Share Repurchases

• Zeta Global's board of directors authorized a new stock repurchase program of up to $200 million in August 2025, which also included provisions for withholding shares to satisfy tax requirements upon vesting of restricted stock awards.
• For the full year 2025, Zeta Global repurchased 7.9 million shares for $120 million, including 1.9 million shares for $35 million in the fourth quarter of 2025.
• In October to December 2024, the company completed two buyback tranches, repurchasing over 1.5 million shares for $30.77 million.

Share Issuance

• As part of the acquisition of Marigold's enterprise software business in November 2025, Zeta Global issued 5,329,070 new shares of Class A common stock.

Outbound Investments

• Zeta Global completed the acquisition of Marigold's enterprise software business in November 2025 for an aggregate consideration of up to $325 million.
• The consideration for the Marigold acquisition included $100 million in cash, 5,329,070 newly issued shares of Class A common stock, and seller notes totaling up to $125 million, which could be paid in cash or additional shares at Zeta's discretion.
• This acquisition was strategic, expanding Zeta's global footprint and enhancing its AI-powered offerings across loyalty, omnichannel engagement, and personalization, while increasing its presence among Fortune 500 brands.

Capital Expenditures

• Zeta Global's capital expenditures coverage averaged 6.7x from fiscal years ending December 2020 to 2024.
• Capital expenditures coverage saw fluctuations, decreasing in 2021 (4.7x) and 2022 (3.5x), then increasing in 2023 (4.4x) and 2024 (5.2x).
• The company's capital expenditures are primarily financed through cash generated from operations and borrowings under credit facilities, with an estimated $8.2 million in capital expenditures in Q4 2025.