AppLovin (APP)


Market Price (8/3/2026): $393.25 | Market Cap: $132.7 BilInvestor Relations Sector: Information Technology | Industry: Application Software

AppLovin (APP)


Market Price (8/3/2026): $393.25
Market Cap: $132.7 Bil
Sector: Information Technology
Industry: Application Software

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 66%

Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 77%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 72%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 72%, CFO LTM is 4.4 Bil, FCF LTM is 4.4 Bil

Stock buyback support
Stock Buyback 3Y Total is 5.2 Bil

Megatrend and thematic drivers
Megatrends include Digital Advertising, Social Media & Creator Economy, and Digital Content & Streaming. Themes include Ad-Tech Platforms, Show more.

Short seller report
Muddy Waters Research report on 3/27/2025.

Key risks
APP key risks include [1] ongoing government investigations (SEC, Show more.

0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 66%
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 77%
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 72%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 72%, CFO LTM is 4.4 Bil, FCF LTM is 4.4 Bil
3 Stock buyback support
Stock Buyback 3Y Total is 5.2 Bil
4 Megatrend and thematic drivers
Megatrends include Digital Advertising, Social Media & Creator Economy, and Digital Content & Streaming. Themes include Ad-Tech Platforms, Show more.
5 Short seller report
Muddy Waters Research report on 3/27/2025.
6 Key risks
APP key risks include [1] ongoing government investigations (SEC, Show more.

APP in ETFs

Weight = APP's share of each fund

SPY0.17%
VOO0.21%
IVV0.17%
VTI0.20%
ITOT0.15%
QQQ0.55%
QQQM0.55%
IWB0.14%
+34 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 8/1/2026

AppLovin (APP) stock has lost about 10% since 4/30/2026 because of the following key factors:

1. Slowing Momentum in E-commerce Advertising and Valuation Concerns.

Industry data indicated a slowdown in AppLovin's e-commerce advertising business, which intensified fears that customer adoption and ad spending could moderate. This contributed to the stock's decline, culminating in a drop of over 12% on July 13, 2026. Additionally, analysis in June 2026 suggested AppLovin's stock appeared overvalued relative to its fair value.

2. Substantial Insider Selling Activity.

AppLovin experienced significant insider selling by executives and a director during fiscal Q2 2026 (May and June 2026). Notably, director Eduardo Vivas sold approximately $82.62 million in shares on June 18, 2026. CEO Adam Arash Foroughi executed multiple sales totaling over $36 million around June 11-12, 2026. Other substantial sales included Victoria Valenzuela (CALO & Corporate Secretary) for $11.3 million on June 4, 2026, CFO Matthew Stumpf for $5.43 million on May 28, 2026, and CTO Vasily Shikin for $7.70 million on May 22, 2026. Overall, insiders sold roughly 393,000 shares worth about $197.3 million in the quarter preceding July 25, 2026.

Show more
Updated on 8/1/2026

AppLovin (APP) stock has lost about 10% since 4/30/2026 because of the following key factors:

1. Slowing Momentum in E-commerce Advertising and Valuation Concerns.

Industry data indicated a slowdown in AppLovin's e-commerce advertising business, which intensified fears that customer adoption and ad spending could moderate. This contributed to the stock's decline, culminating in a drop of over 12% on July 13, 2026. Additionally, analysis in June 2026 suggested AppLovin's stock appeared overvalued relative to its fair value.

2. Substantial Insider Selling Activity.

AppLovin experienced significant insider selling by executives and a director during fiscal Q2 2026 (May and June 2026). Notably, director Eduardo Vivas sold approximately $82.62 million in shares on June 18, 2026. CEO Adam Arash Foroughi executed multiple sales totaling over $36 million around June 11-12, 2026. Other substantial sales included Victoria Valenzuela (CALO & Corporate Secretary) for $11.3 million on June 4, 2026, CFO Matthew Stumpf for $5.43 million on May 28, 2026, and CTO Vasily Shikin for $7.70 million on May 22, 2026. Overall, insiders sold roughly 393,000 shares worth about $197.3 million in the quarter preceding July 25, 2026.

3. Increased Competitive Pressures and Industry Disruptions.

Concerns arose regarding heightened competition, particularly from Meta Platforms, which reportedly planned to compete for untracked ad traffic on Apple's iOS, a key market for AppLovin. Furthermore, Google's "Project Genie," a new AI game creation platform, was perceived as a potential threat to the app-based game ecosystem, a significant revenue source for AppLovin's ad business. Bearish sentiment also suggested that AppLovin's new self-service platform, launched in June 2026, might not sufficiently sustain long-term growth or achieve projected spending targets from new customers.

4. Tempering of Fiscal Q2 2026 Earnings Expectations.

While AppLovin reported strong fiscal Q1 2026 earnings on May 6, 2026, beating revenue by $0.07 billion and EPS by $0.12, market expectations for fiscal Q2 2026 tempered as the period progressed. The consensus EPS estimate for fiscal Q2 2026 was revised 0.18% lower over the 30 days leading up to July 29, 2026, indicating a slight cooling of analyst sentiment prior to the official earnings release.

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Stock Movement Drivers

Fundamental Drivers

The -11.3% change in APP stock from 4/30/2026 to 8/2/2026 was primarily driven by a -25.6% change in the company's P/E Multiple.
(LTM values as of)43020268022026Change
Stock Price ($)446.35395.90-11.3%
Change Contribution By: 
Total Revenues ($ Mil)5,4816,16412.5%
Net Income Margin (%)60.8%64.3%5.7%
P/E Multiple45.333.7-25.6%
Shares Outstanding (Mil)3383370.2%
Cumulative Contribution-11.3%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 8/2/2026
ReturnCorrelation
APP-11.3% 
Market (SPY)3.9%27.3%
Sector (XLK)9.9%21.6%

Fundamental Drivers

The -16.3% change in APP stock from 1/31/2026 to 8/2/2026 was primarily driven by a -40.4% change in the company's P/E Multiple.
(LTM values as of)13120268022026Change
Stock Price ($)473.11395.90-16.3%
Change Contribution By: 
Total Revenues ($ Mil)4,8226,16427.8%
Net Income Margin (%)58.7%64.3%9.5%
P/E Multiple56.633.7-40.4%
Shares Outstanding (Mil)3393370.3%
Cumulative Contribution-16.3%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2026 to 8/2/2026
ReturnCorrelation
APP-16.3% 
Market (SPY)8.3%40.7%
Sector (XLK)22.0%39.0%

Fundamental Drivers

The 1.3% change in APP stock from 7/31/2025 to 8/2/2026 was primarily driven by a 66.4% change in the company's Total Revenues ($ Mil).
(LTM values as of)73120258022026Change
Stock Price ($)390.70395.901.3%
Change Contribution By: 
Total Revenues ($ Mil)3,7056,16466.4%
Net Income Margin (%)51.8%64.3%24.0%
P/E Multiple69.233.7-51.3%
Shares Outstanding (Mil)3403370.7%
Cumulative Contribution1.3%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2025 to 8/2/2026
ReturnCorrelation
APP1.3% 
Market (SPY)19.2%38.3%
Sector (XLK)34.0%39.8%

Fundamental Drivers

The 1160.8% change in APP stock from 7/31/2023 to 8/2/2026 was primarily driven by a 437.6% change in the company's P/S Multiple.
(LTM values as of)73120238022026Change
Stock Price ($)31.40395.901160.8%
Change Contribution By: 
Total Revenues ($ Mil)2,9076,164112.0%
P/S Multiple4.021.7437.6%
Shares Outstanding (Mil)37333710.6%
Cumulative Contribution1160.8%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2023 to 8/2/2026
ReturnCorrelation
APP1160.8% 
Market (SPY)68.9%44.6%
Sector (XLK)100.3%44.7%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
APP Return45%-89%278%713%108%-40%519%
Peers Return-1%-62%46%16%48%-2%-8%
S&P 500 Return27%-19%24%23%16%9%98%

Monthly Win Rates [3]
APP Win Rate67%8%83%83%58%29% 
Peers Win Rate47%32%63%50%50%49% 
S&P 500 Win Rate75%42%67%75%67%43% 

Max Drawdowns [4]
APP Max Drawdown--90%-27%-24%-57%-46% 
Peers Max Drawdown-47%-73%-45%-43%-54%-47% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: U, TTD, META, APPS, MGNI.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 7/31/2026 (YTD)

How Low Can It Go

EventAPPS&P 500
2025 US Tariff Shock
  % Loss-55.6%-18.8%
  % Gain to Breakeven125.3%23.1%
  Time to Breakeven153 days79 days
2024 Yen Carry Trade Unwind
  % Loss-20.4%-7.8%
  % Gain to Breakeven25.6%8.5%
  Time to Breakeven9 days18 days
2023 SVB Regional Banking Crisis
  % Loss-22.4%-6.7%
  % Gain to Breakeven28.8%7.1%
  Time to Breakeven25 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-81.6%-24.5%
  % Gain to Breakeven442.7%32.4%
  Time to Breakeven684 days427 days

Compare to U, TTD, META, APPS, MGNI

In The Past

AppLovin's stock fell -55.6% during the 2025 US Tariff Shock. Such a loss loss requires a 125.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventAPPS&P 500
2025 US Tariff Shock
  % Loss-55.6%-18.8%
  % Gain to Breakeven125.3%23.1%
  Time to Breakeven153 days79 days
2024 Yen Carry Trade Unwind
  % Loss-20.4%-7.8%
  % Gain to Breakeven25.6%8.5%
  Time to Breakeven9 days18 days
2023 SVB Regional Banking Crisis
  % Loss-22.4%-6.7%
  % Gain to Breakeven28.8%7.1%
  Time to Breakeven25 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-81.6%-24.5%
  % Gain to Breakeven442.7%32.4%
  Time to Breakeven684 days427 days

Compare to U, TTD, META, APPS, MGNI

In The Past

AppLovin's stock fell -55.6% during the 2025 US Tariff Shock. Such a loss loss requires a 125.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About AppLovin (APP)

AppLovin (APP) is a technology company that provides a comprehensive software-based platform for mobile app developers. Its core mission is to help these developers enhance both the marketing and monetization of their applications across the United States and internationally. Essentially, AppLovin offers the essential tools for developers to efficiently acquire users for their apps and effectively generate revenue from them.

The company's platform includes several key software solutions. For marketing, AppDiscovery is a powerful tool that matches advertiser demand with publisher supply through sophisticated auctions, enabling developers to acquire new users effectively. To support data-driven growth, AppLovin also offers Adjust, an analytics platform that provides marketers with solutions for measuring campaign performance, optimizing strategies, and protecting user data, which is crucial for informed decision-making.

For monetization, AppLovin provides MAX, an in-app bidding software designed to optimize the value of an app's advertising inventory by facilitating real-time competitive auctions among various advertisers. AppLovin's primary clientele includes a wide array of business clients such as advertisers, publishers, and internet platforms, all seeking to leverage its integrated software solutions to thrive in the dynamic mobile app ecosystem.

AI Analysis | Feedback

1. Think of it like a **Google for mobile app advertising.**

2. It's like a **Salesforce for mobile app developers.**

AI Analysis | Feedback

  • AppDiscovery: A marketing software solution that matches advertiser demand with publisher supply through auctions.
  • Adjust: An analytics platform that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data.
  • MAX: An in-app bidding software that optimizes the value of an app's advertising inventory by running a real-time competitive auction.

AI Analysis | Feedback

AppLovin (APP) sells primarily to other companies, providing a software-based platform for mobile app developers to enhance the marketing and monetization of their apps. Based on the provided information, specific names of major customer companies are not disclosed. Instead, AppLovin's business clients are broadly identified by the following categories:

  • Mobile app developers
  • Advertisers
  • Publishers
  • Internet platforms

AI Analysis | Feedback

Alphabet Inc. (GOOGL)

AI Analysis | Feedback

Adam Foroughi, Chief Executive Officer & Co-Founder

Adam Foroughi is the co-founder and Chief Executive Officer of AppLovin. He co-founded AppLovin in 2012, aiming to create a comprehensive platform for mobile app developers. Prior to AppLovin, he founded two other marketing technology companies, Lifestreet Media Inc. and Social Hour Inc. Foroughi began his career as a derivatives trader after graduating from the University of California, Berkeley, with a degree in economics. He led AppLovin through its successful Initial Public Offering (IPO) in April 2021.

Matt Stumpf, Chief Financial Officer

Matt Stumpf is AppLovin's Chief Financial Officer. He joined the company in 2020 as Vice President of Finance, where he was instrumental in building the corporate finance team and guiding the company through its initial public offering.

Herald Chen, Director (Former President & Chief Financial Officer)

Herald Chen serves as a Director on AppLovin's Board, and previously held the roles of President and Chief Financial Officer for AppLovin from November 2019 to December 2023. Prior to joining AppLovin, Mr. Chen was a Partner at the global investment firm Kohlberg Kravis Roberts & Co. L.P. (KKR), where he led the Technology, Media & Telecom (TMT) industry team from 2007 to 2019. He also previously worked for Goldman Sachs and has extensive board experience, serving on the boards of both public and private technology companies, including GoDaddy, Inc.

Victoria Valenzuela, Chief Administrative & Legal Officer

Victoria Valenzuela has served as AppLovin's Chief Administrative & Legal Officer and Corporate Secretary since July 2025. She initially joined the company as Chief Legal Officer and Corporate Secretary in May 2020 following AppLovin's acquisition of Machine Zone, where she had been the Chief Legal Officer since 2015. Earlier in her career, she served as General Counsel, Vice President, Legal Affairs, and Corporate Secretary of Cypress Semiconductor Corporation from 2004 to 2014.

Basil Shikin, Chief Technology Officer

Basil Shikin is the Chief Technology Officer at AppLovin. He holds a Masters in Mathematics from Saint-Petersburg State University.

AI Analysis | Feedback

The key risks to AppLovin's (APP) business primarily stem from regulatory challenges related to data privacy, intense competition in the mobile advertising sector, and ongoing legal issues.

  1. Regulatory Scrutiny and Data Privacy Concerns: AppLovin faces significant regulatory risk due to investigations by the Securities and Exchange Commission (SEC) and several state attorneys general (including Delaware, Oregon, and Connecticut) concerning its data collection practices and alleged violations of platform partners' service agreements and privacy rules. This scrutiny centers on whether AppLovin impermissibly harvested user identifiers for targeted advertising, potentially circumventing privacy restrictions imposed by platforms like Apple (App Tracking Transparency) and Google (Android Privacy Sandbox). Such investigations could result in substantial financial penalties, reputational damage, and mandated alterations to AppLovin's core data-driven business model. The company has already discontinued its "Array" product following allegations of installing apps without proper user consent.
  2. Intensified Competition and AI Disruption in Mobile Advertising: AppLovin operates in a highly competitive and rapidly evolving mobile advertising landscape. Major technology companies such as Google (AdMob, Ad Manager), Meta (App Ads), and Unity (LevelPlay) are significant competitors, continuously enhancing their AI-powered advertising platforms. There is a growing concern that these larger, vertically integrated ecosystems, with their deeper resources and advanced AI capabilities, could challenge AppLovin's market position, compress its high margins, or reduce the need for intermediaries in digital advertising.
  3. Class Action Lawsuits and Allegations of Misleading Practices: AppLovin has been subject to multiple class-action lawsuits alleging securities fraud and misleading investors, specifically concerning its AI technology (AXON 2.0) and deceptive advertising practices. Short-seller reports have also accused the company of improper user tracking, a murky business model, and poor data hygiene, which have led to significant stock price declines following their publication. While the company denies many of these allegations, these legal and reputational challenges can impact investor confidence and operational stability.

AI Analysis | Feedback

The increasing control over user data and app functionality by mobile operating system providers (Apple and Google), leading to further restrictions on third-party tracking, targeting, and measurement capabilities. This trend, exemplified by Apple's App Tracking Transparency (ATT) framework and Google's ongoing development of the Privacy Sandbox for Android, directly impacts AppLovin's core business by making personalized advertising and effective attribution more challenging.

AI Analysis | Feedback

The addressable markets for AppLovin's main products and services are as follows:
  • In-App Advertising (AppDiscovery and MAX): The global in-app advertising market was valued at approximately USD 390.5 billion in 2024 and is projected to reach USD 952 billion by 2034, demonstrating a compound annual growth rate (CAGR) of 9.2% from 2025 to 2034. Other estimates indicate a global market size of USD 387.76 billion in 2025, expected to reach USD 614.74 billion by 2031 at a CAGR of 7.99% from 2026-2031. Asia Pacific holds a significant share of this market, accounting for over 37.6% in 2025. North America also represents a substantial portion, with a 37.78% revenue share in 2025.
  • Mobile App Analytics (Adjust): The global mobile app and web analytics market was valued at approximately USD 12.77 billion in 2024 and is estimated to reach around USD 58.34 billion by 2034, with a CAGR of 16.40% from 2025 to 2034. Another report estimates the global app analytics market at USD 8.22 billion in 2025, projected to reach USD 23.74 billion by 2031, growing at a 19.32% CAGR from 2026-2031.
  • Mobile Marketing Platforms (broader category): The global mobile marketing platforms market was valued at USD 43.21 billion in 2026 and is projected to grow to USD 173.74 billion by 2035, at an estimated CAGR of 19% from 2026 to 2035.
  • E-commerce Advertising (Future Opportunity): AppLovin's CEO has indicated that the addressable market outside of gaming, which includes e-commerce, could be "5x to 10x the size" of the gaming market.

AI Analysis | Feedback

Expected Drivers of Future Revenue Growth for AppLovin (APP)

AppLovin (APP) is anticipated to drive future revenue growth over the next 2-3 years through several key initiatives and market trends:

  • Expansion into E-commerce Advertising: AppLovin is aggressively expanding its presence in the e-commerce advertising market, which CEO Adam Foroughi has indicated could be "five to 10 times bigger than gaming." This expansion involves scaling its self-service platform for e-commerce clients and introducing new generative AI-powered advertising tools, such as 30- to 60-second AI video ads and dynamic product catalogs. The company's AXON ads manager is slated for a global public launch in the first half of 2026, which is expected to further support this push.
  • Advancements in AI Technology: The continuous development and deployment of AppLovin's core AI technologies, particularly the AXON platform and its upgraded version, AXON 2, are crucial for future growth. These AI models enhance ad optimization, increase bid density, and improve the value of content discovery, leading to more effective advertising campaigns for clients. The integration of generative AI creative tools is also expected to boost the volume of ad creatives and attract new advertisers.
  • Sustained Growth in Mobile Gaming Advertising: The company's foundational mobile gaming advertising business is projected to maintain a strong growth trajectory, with management expecting sustained annual growth rates of 20% to 30%. Ongoing technological advancements within its core mobile gaming business continue to contribute significantly to its robust performance.
  • Global Expansion of the AXON Platform: AppLovin plans to broaden its reach by opening its web advertising platform to major international markets. Previously, these campaigns were predominantly limited to the United States. This global rollout of the AXON ads manager, targeted for the first half of 2026, is expected to diversify and significantly expand its advertiser base.
  • Transition to a Pure Advertising and Self-Service Platform: AppLovin is strategically evolving into a dedicated advertising technology platform, having divested its gaming arm to sharpen its focus. The development of its self-service platform within the AXON ads manager is a key component of this strategy, enabling the company to efficiently manage an increasing number of clients and scale operations without a proportional rise in costs. This strategic pivot is anticipated to enhance profitability and establish more predictable recurring revenue streams.

AI Analysis | Feedback

Share Repurchases

  • AppLovin's Board of Directors increased its share repurchase authorization by $3.2 billion in late October 2025, bringing the total remaining authorization to $3.3 billion.
  • The company repurchased and withheld approximately $2.58 billion of its Class A common stock for the full year 2025.
  • In February 2024, AppLovin intended to repurchase approximately $570 million of its Class A common stock concurrently with a secondary offering by a selling stockholder.

Share Issuance

  • AppLovin became a public company on April 15, 2021, trading on the Nasdaq under the ticker APP.
  • In December 2021, an upsized secondary offering of 7,500,000 shares of Class A common stock was priced at $83.00 per share, with all proceeds going to selling stockholders. AppLovin did not offer any shares in this transaction.
  • Proceeds from the issuance of common stock upon the exercise of stock options and purchases under the Employee Stock Purchase Plan were $25.329 million for the full year 2025 and $28.8 million for the nine months ended September 30, 2024.

Outbound Investments

  • AppLovin completed the sale of its mobile gaming business to Tripledot Studios for $400 million in cash and approximately 20% equity in Tripledot, closing on June 30, 2025.
  • In January 2022, AppLovin finalized the acquisition of mobile monetization company MoPub from Twitter for $1.1 billion.
  • AppLovin acquired mobile app measurement company Adjust in February 2021.

Capital Expenditures

  • AppLovin's net capital expenditures were -$11 million in 2021, -$41 million in 2022, -$4 million in 2023, $4.22 million in 2024, and $0.00 million in 2025.
  • The company's capital allocation strategy includes capital expenditures to purchase hardware and software, and continued investment in its IT infrastructure to support growth.
  • A focus for capital allocation includes expanding its AI capabilities to support the further development of its advertising solutions, such as Axon AI.

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Peer Comparisons

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Financials

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
Mkt Price395.9031.7118.04556.718.0619.3025.51
Mkt Cap133.613.88.61,415.71.02.811.2
Rev LTM6,1641,9232,969228,2475657232,446
Op Inc LTM4,752-70360286,92734107354
FCF LTM4,43146082940,9761133645
FCF 3Y Avg2,70031368646,958-0140499
CFO LTM4,4314811,093130,30142113787
CFO 3Y Avg2,711350845103,67427199597

Growth & Margins

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
Rev Chg LTM66.4%7.6%15.5%27.7%15.2%7.1%15.4%
Rev Chg 3Y Avg37.0%9.2%21.8%23.8%-4.3%7.0%15.5%
Rev Chg Q59.0%16.8%11.8%28.0%19.6%5.5%18.2%
QoQ Delta Rev Chg LTM12.5%4.0%2.5%6.2%4.3%1.2%4.1%
Op Inc Chg LTM99.1%-38.3%32.8%10.4%163.0%68.1%50.5%
Op Inc Chg 3Y Avg290.1%3.3%82.4%49.8%-20.7%106.6%66.1%
Op Mgn LTM77.1%-36.5%20.3%38.1%6.0%14.8%17.5%
Op Mgn 3Y Avg63.2%-36.4%16.7%40.5%-4.0%4.5%10.6%
QoQ Delta Op Mgn LTM1.3%-10.6%-0.1%-3.1%3.8%1.1%0.5%
CFO/Rev LTM71.9%25.0%36.8%57.1%7.4%15.6%30.9%
CFO/Rev 3Y Avg64.6%18.2%32.9%55.6%5.0%29.6%31.2%
FCF/Rev LTM71.9%23.9%27.9%18.0%2.0%4.5%20.9%
FCF/Rev 3Y Avg64.1%16.3%27.0%26.4%-0.1%21.1%23.8%

Valuation

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
Mkt Cap133.613.88.61,415.71.02.811.2
P/S21.77.22.96.21.73.85.0
P/Op Inc28.1-19.614.216.328.425.921.1
P/EBIT27.9-21.213.915.826.227.121.0
P/E33.7-20.519.820.8-25.617.518.6
P/CFO30.128.67.810.923.124.623.8
Total Yield3.0%-4.9%5.1%5.2%-3.9%5.7%4.0%
Dividend Yield0.0%0.0%0.0%0.4%0.0%0.0%0.0%
FCF Yield 3Y Avg2.9%3.2%4.2%3.2%0.3%5.4%3.2%
D/E0.00.20.00.10.40.20.1
Net D/E0.00.0-0.10.00.30.10.0

Returns

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
1M Rtn-24.9%8.2%-5.5%-4.5%-36.6%-5.3%-5.4%
3M Rtn-13.9%16.9%-25.6%-8.5%119.0%40.7%4.2%
6M Rtn-16.3%9.0%-40.5%-22.2%54.4%33.4%-3.7%
12M Rtn4.4%-0.4%-79.0%-25.5%57.4%-13.0%-6.7%
3Y Rtn1,194.2%-22.9%-78.7%79.3%-21.3%30.5%4.6%
1M Excs Rtn-30.0%4.9%-5.9%-9.3%-39.5%-4.9%-7.6%
3M Excs Rtn-15.2%16.1%-27.4%-12.8%124.4%46.7%1.6%
6M Excs Rtn-37.9%-24.9%-49.7%-31.9%41.5%21.0%-28.4%
12M Excs Rtn-8.7%-21.5%-96.8%-37.4%43.7%-33.1%-27.3%
3Y Excs Rtn1,158.3%-90.8%-142.7%24.1%-88.3%-32.0%-60.1%

Comparison Analyses

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Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
End-to-end advertising solutions including Axon Ads Manager, MAX, Adjust, and Wurl, that allow5,4813,224   
Advertising  1,8421,049674
Apps  1,4411,7682,119
Total5,4813,2243,2832,8172,793


Net Income by Segment
$ Mil20252024
End-to-end advertising solutions including Axon Ads Manager, MAX, Adjust, and Wurl, that allow3,4331,590
Total3,4331,590


Price Behavior

Price Behavior
Market Price$395.90 
Market Cap ($ Bil)133.6 
First Trading Date04/15/2021 
Distance from 52W High-46.0% 
   50 Days200 Days
DMA Price$489.99$519.89
DMA Trenddownindeterminate
Distance from DMA-19.2%-23.8%
 3M1YR
Volatility70.1%73.1%
Downside Capture188.18256.66
Upside Capture91.54206.28
Correlation (SPY)27.9%38.6%
APP Betas & Captures as of 7/31/2026

 1M2M3M6M1Y3Y
Beta2.511.701.402.332.152.23
Up Beta-0.331.210.540.821.531.85
Down Beta3.490.882.052.372.552.19
Up Capture111%80%104%325%358%12801%
Bmk +ve Days11223567138427
Stock +ve Days9163062131403
Down Capture457%288%174%232%163%112%
Bmk -ve Days11212859114326
Stock -ve Days13273364121349

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with APP
APP9.0%73.3%0.43-
Sector ETF (XLK)33.2%25.6%1.0839.2%
Equity (SPY)18.8%12.9%1.0737.7%
Gold (GLD)23.6%28.1%0.7424.3%
Commodities (DBC)30.2%19.7%1.221.2%
Real Estate (VNQ)13.7%13.9%0.69-4.2%
Bitcoin (BTCUSD)-46.8%43.0%-1.3430.0%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with APP
APP43.5%78.1%0.79-
Sector ETF (XLK)18.7%25.7%0.6548.3%
Equity (SPY)12.6%17.1%0.5648.0%
Gold (GLD)17.1%18.5%0.7511.8%
Commodities (DBC)9.0%19.5%0.358.3%
Real Estate (VNQ)2.5%18.9%0.0327.7%
Bitcoin (BTCUSD)13.4%53.3%0.4326.0%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with APP
APP19.5%77.3%0.77-
Sector ETF (XLK)23.9%24.9%0.8747.6%
Equity (SPY)15.0%17.9%0.7147.0%
Gold (GLD)11.3%16.1%0.5711.7%
Commodities (DBC)7.3%18.0%0.328.3%
Real Estate (VNQ)4.9%20.7%0.2027.0%
Bitcoin (BTCUSD)57.6%66.2%0.9823.7%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date7152026
Short Interest: Shares Quantity12.6 Mil
Short Interest: % Change Since 63020263.7%
Average Daily Volume5.7 Mil
Days-to-Cover Short Interest2.2 days
Basic Shares Quantity337.4 Mil
Short % of Basic Shares3.7%

Earnings Returns History

Updated 6/8/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
5/6/20266.4%-3.3%18.8%
2/11/2026-19.7%-9.8%0.4%
11/5/20250.7%-5.2%11.8%
8/6/202512.0%14.3%25.5%
5/7/202511.9%24.1%37.7%
2/12/202524.0%18.3%-23.0%
11/6/202446.3%68.5%138.2%
8/7/202414.2%26.0%25.9%
...
SUMMARY STATS   
# Positive151614
# Negative657
Median Positive20.0%23.5%29.8%
Median Negative-5.6%-9.8%-20.8%
Max Positive46.3%68.5%138.2%
Max Negative-19.7%-25.4%-31.5%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
5/6/20266.4%-3.3%18.8%
2/11/2026-19.7%-9.8%0.4%
11/5/20250.7%-5.2%11.8%
8/6/202512.0%14.3%25.5%
5/7/202511.9%24.1%37.7%
2/12/202524.0%18.3%-23.0%
11/6/202446.3%68.5%138.2%
8/7/202414.2%26.0%25.9%
5/8/202414.4%13.6%10.7%
2/14/202424.8%23.3%34.7%
11/8/2023-1.1%0.8%-6.9%
8/9/202326.5%32.8%43.2%
5/10/202323.5%36.9%27.2%
2/8/202327.1%33.0%-2.9%
11/9/202218.5%6.0%-24.6%
8/10/2022-14.8%-25.4%-31.5%
5/11/202234.7%33.8%32.4%
2/16/2022-6.7%-16.9%-20.8%
11/10/202120.0%10.1%-5.3%
8/11/2021-2.6%9.0%32.3%
5/12/2021-4.6%23.7%57.7%
SUMMARY STATS   
# Positive151614
# Negative657
Median Positive20.0%23.5%29.8%
Median Negative-5.6%-9.8%-20.8%
Max Positive46.3%68.5%138.2%
Max Negative-19.7%-25.4%-31.5%

SEC Filings

Expand for More
Report DateFiling DateFiling
03/31/202605/06/202610-Q
12/31/202502/19/202610-K
09/30/202511/05/202510-Q
06/30/202508/06/202510-Q
03/31/202505/07/202510-Q
12/31/202402/27/202510-K
09/30/202411/06/202410-Q
06/30/202408/07/202410-Q
03/31/202405/08/202410-Q
12/31/202302/26/202410-K
09/30/202311/08/202310-Q
06/30/202308/09/202310-Q
03/31/202305/10/202310-Q
12/31/202202/28/202310-K
09/30/202211/10/202210-Q
06/30/202208/12/202210-Q
Collapse to Preview
Report DateFiling DateFiling
03/31/202605/06/202610-Q
12/31/202502/19/202610-K
09/30/202511/05/202510-Q
06/30/202508/06/202510-Q
03/31/202505/07/202510-Q
12/31/202402/27/202510-K
09/30/202411/06/202410-Q
06/30/202408/07/202410-Q
03/31/202405/08/202410-Q
12/31/202302/26/202410-K
09/30/202311/08/202310-Q
06/30/202308/09/202310-Q
03/31/202305/10/202310-Q
12/31/202202/28/202310-K
09/30/202211/10/202210-Q
06/30/202208/12/202210-Q
03/31/202205/13/202210-Q
12/31/202103/11/202210-K
09/30/202111/12/202110-Q
06/30/202108/13/202110-Q
03/31/202105/14/202110-Q
12/31/202004/15/2021424B4

Recent Forward Guidance

Updated 7/8/2026

Latest: Q1 2026 Earnings Reported 5/6/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
Q2 2026 Revenue1.92 Bil1.93 Bil1.95 Bil9.7% Higher NewGuidance: 1.76 Bil for Q1 2026
Q2 2026 Adjusted EBITDA1.61 Bil1.63 Bil1.65 Bil10.1% Higher NewGuidance: 1.48 Bil for Q1 2026
Q2 2026 Adjusted EBITDA Margin84.0%84.5%85.0% 0.5%Higher NewGuidance: 84.0% for Q1 2026

Prior: Q4 2025 Earnings Reported 2/11/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
Q1 2026 Revenue1.75 Bil1.76 Bil1.77 Bil11.0% Higher NewGuidance: 1.58 Bil for Q4 2025
Q1 2026 Adjusted EBITDA1.47 Bil1.48 Bil1.50 Bil13.4% Higher NewGuidance: 1.30 Bil for Q4 2025
Q1 2026 Adjusted EBITDA Margin84.0%84.0%84.0% 1.5%Higher NewGuidance: 82.5% for Q4 2025

Q3 2025 Earnings Reported 11/5/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
Q4 2025 Revenue1.57 Bil1.58 Bil1.60 Bil19.2% Higher NewActual: 1.33 Bil for Q3 2025
Q4 2025 Adjusted EBITDA1.29 Bil1.30 Bil1.32 Bil20.8% Higher NewActual: 1.08 Bil for Q3 2025
Q4 2025 Adjusted EBITDA margin82.0%82.5%83.0% 1.5%Higher NewActual: 81.0% for Q3 2025

Insider Activity

Updated 7/17/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Webb, Maynard G JRSee footnoteSell7082026521.293,0761,603,48962,786,295Form
2Vivas, EduardoDirectSell6182026504.06163,91082,620,8043,420,104,698Form
3Foroughi, Arash AdamCEODirectSell6122026494.9822,54411,158,8681,152,161,086Form
4Foroughi, Arash AdamCEODirectSell6122026482.0219,1239,217,6381,132,853,178Form
5Foroughi, Arash AdamCEODirectSell6122026486.9533,04216,089,8941,153,762,043Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Webb, Maynard G JRSee footnoteSell7082026521.293,0761,603,48962,786,295Form
2Vivas, EduardoDirectSell6182026504.06163,91082,620,8043,420,104,698Form
3Foroughi, Arash AdamCEODirectSell6122026494.9822,54411,158,8681,152,161,086Form
4Foroughi, Arash AdamCEODirectSell6122026482.0219,1239,217,6381,132,853,178Form
5Foroughi, Arash AdamCEODirectSell6122026486.9533,04216,089,8941,153,762,043Form
6Foroughi, Arash AdamCEODirectSell6122026476.308,6244,107,5701,144,248,392Form
7Foroughi, Arash AdamCEOSee footnoteSell6122026503.9120,83310,497,9331,492,670,771Form
8Valenzuela, VictoriaCALO & Corp. SecretaryDirectSell6082026565.8920,00011,317,856138,055,767Form
9Webb, Maynard G JRSee footnoteSell6052026582.043,0761,790,36571,893,973Form
10Stumpf, MatthewChief Financial Officer (CFO)DirectSell5292026600.009,0525,431,200106,470,000Form
11Shikin, VasilyChief Technology OfficerSee footnoteSell5272026488.902,8891,412,4198,773,232Form
12Shikin, VasilyChief Technology OfficerSee footnoteSell5272026483.9915,9157,702,6328,685,123Form
13Shikin, VasilyChief Technology OfficerDirectSell5272026484.4262,80430,423,3331,545,164,196Form
14Shikin, VasilyChief Technology OfficerSee footnoteSell5272026483.678,1123,923,4949,095,330Form
15Vivas, EduardoDirectSell3202026458.6720,9109,590,7903,262,236,366Form
16Vivas, EduardoDirectSell3182026453.49163,91074,331,2113,160,530,907Form
17Shikin, VasilyChief Technology OfficerSee footnoteSell3122026513.65204104,78413,825,790Form
18Shikin, VasilyChief Technology OfficerSee footnoteSell3122026490.895,6852,790,70813,313,420Form
19Shikin, VasilyChief Technology OfficerSee footnoteSell3122026489.056,5313,193,98513,163,756Form
20Shikin, VasilyChief Technology OfficerSee footnoteSell3122026486.319,2654,505,62613,089,900Form
21Shikin, VasilyChief Technology OfficerDirectSell3122026486.4362,80430,549,6921,583,459,455Form
22Shikin, VasilyChief Technology OfficerSee footnoteSell3122026477.475,2312,497,65114,638,307Form
23Valenzuela, VictoriaCALO & Corp. SecretaryDirectSell12192025657.137,6095,000,102182,097,294Form
24Harvey, Dawson AlyssaDirectSell12102025693.32150103,9981,961,402Form
25Shikin, VasilyChief Technology OfficerSee footnoteSell11262025549.0915,5408,532,89119,706,366Form
26Shikin, VasilyChief Technology OfficerSee footnoteSell11262025548.4514,7088,066,63419,683,399Form
27Shikin, VasilyChief Technology OfficerSee footnoteSell11262025546.9314,8678,131,24419,628,857Form
28Shikin, VasilyChief Technology OfficerDirectSell11262025559.872,8571,599,5391,859,218,377Form
29Shikin, VasilyChief Technology OfficerSee footnoteSell11262025538.107,3853,973,89524,754,917Form
30Shikin, VasilyChief Technology OfficerDirectSell11262025545.3827,14314,803,1411,812,655,869Form
31Stumpf, MatthewChief Financial Officer (CFO)DirectSell11242025515.764,8842,518,95398,592,451Form
32Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell11242025517.1115,9318,238,1391,542,559,090Form
33Foroughi, Arash AdamCEO & ChairpersonDirectSell11242025520.2930,88816,070,8271,328,393,160Form
34Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell11242025497.504,0692,024,3471,491,991,002Form
35Foroughi, Arash AdamCEO & ChairpersonDirectSell11242025502.4817,1128,598,5151,298,444,658Form
36Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell11242025556.568,5824,776,3681,671,348,518Form
37Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell11242025532.6218,91810,076,0661,604,031,619Form
38Harvey, Dawson AlyssaDirectSell11132025589.18200117,8361,755,167Form
39Vivas, EduardoDirectSell11132025650.91150,00097,636,4654,643,129,577Form
40Billings, Craig ScottDirectSell11072025592.922,3501,393,3682,197,965Form
41Harvey, Dawson AlyssaDirectSell9052025487.97350170,7901,537,106Form
42Valenzuela, VictoriaCALO & Corp. SecretaryDirectSell9052025502.2335,00017,578,120135,580,037Form
43Valenzuela, VictoriaCALO & Corp. SecretaryDirectSell8272025450.0015,0006,750,000137,229,750Form
44Shikin, VasilyChief Technology OfficerSee footnoteSell8222025438.2217,0127,455,07323,396,362Form
45Shikin, VasilyChief Technology OfficerSee footnoteSell8222025437.0317,9247,833,35623,332,685Form
46Shikin, VasilyChief Technology OfficerSee footnoteSell8222025437.4817,5647,683,88623,356,582Form
47Shikin, VasilyChief Technology OfficerDirectSell8222025437.5730,00013,127,0471,470,274,753Form
48Foroughi, Arash AdamCEO & ChairpersonDirectSell8222025440.2326,20011,534,0041,140,217,267Form
49Foroughi, Arash AdamCEO & ChairpersonDirectSell8222025418.093,8001,588,7561,093,839,274Form
50Valenzuela, VictoriaCALO & Corp. SecretaryDirectSell8222025416.7116,5996,917,026133,329,549Form
51Stumpf, MatthewChief Financial Officer (CFO)DirectSell8222025416.184,8742,028,45375,601,687Form
52Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell8222025421.943,601  Form
53Foroughi, Arash AdamCEO & ChairpersonDirectSell8222025421.0490,00037,893,5881,103,147,188Form
54Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell8222025420.18370155,467170,173Form
55Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell8222025407.57557227,016318,128,231Form
56Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell8222025406.579,706  Form
57Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell8222025404.2815,042  Form
58Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell8222025404.5915,660  Form
59Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell8222025402.1112,529  Form
60Chen, Herald YSee footnoteSell8182025436.0849,80021,716,63461,050,778Form
61Chen, Herald YDirectSell8182025436.6150,00021,830,33079,431,402Form
62Chen, Herald YSee footnoteSell8182025424.1920084,83780,510,313Form
63Chen, Herald YDirectSell8182025432.49200,00086,497,95978,682,436Form
64Chen, Herald YDirectSell8142025457.9332,99115,107,577174,896,844Form
65Chen, Herald YDirectSell8142025446.53167,00974,575,231185,275,972Form
66Chen, Herald YDirectSell8142025464.69200,00092,938,609177,479,750Form
67Vivas, EduardoDirectSell8142025466.00125,00058,249,9763,394,012,804Form

Investor Activity (13F)

Updated Aug 3, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Kensico Capital Management Corp$1.3 Bil26.7%20ADD +5.3%13F
Spruce House Investment Management LLC$712.4 Mil25.4%11Hold13F
Augustine Asset Management Inc$106.3 Mil23.9%112Hold13F
Greenstone Partners & Co., LLC$77.7 Mil19.7%9Hold13F
Panview Capital Ltd$87.4 Mil18.7%12ADD +133.8%13F
Keenan Capital, LLC$76.1 Mil16.1%9ADD +8.2%13F
3G Capital Partners LP$37.8 Mil13.4%10Hold13F
Dorsey Asset Management, LLC$126.1 Mil10.0%11New13F
Jericho Capital Asset Management L.P.$667.5 Mil9.9%23TRIM -20.0%13F
Selkirk Management LLC$19.4 Mil6.6%11ADD +36.4%13F
Proem Advisors LLC$15.3 Mil5.1%29ADD +1440.0%13F
Infinitum Asset Management, LLC$39.8 Mil5.0%21New13F
No Street GP LP$72.0 Mil4.8%31ADD +27.9%13F
Spyglass Capital Management LLC$66.3 Mil4.7%25ADD +38.1%13F
Lone Pine Capital LLC$583.0 Mil4.6%36ADD +87.7%13F
Whale Rock Capital Management LLC$276.8 Mil3.6%35TRIM -14.0%13F
KCM Capital Inc$15.9 Mil3.0%31TRIM -20.0%13F
Blue Whale Capital LLP$59.3 Mil2.8%26ADD +43.5%13F
Ratan Capital Management LP$7.2 Mil2.7%37TRIM -57.1%13F
D1 Capital Partners L.P.$266.4 Mil2.4%44Hold13F
Palestra Capital Management LLC$50.1 Mil2.0%22Hold13F
KADENSA CAPITAL Ltd$11.9 Mil1.7%39New13F
UNICOM Systems, Inc.$12.7 Mil1.3%32Hold13F
Kinetic Partners Management, LP$22.2 Mil1.2%49TRIM -37.4%13F
Dorsal Capital Management, LP$29.9 Mil1.2%25TRIM -25.0%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Dorsey Asset Management, LLC$126.1 Mil10.0%11New13F
Infinitum Asset Management, LLC$39.8 Mil5.0%21New13F
KADENSA CAPITAL Ltd$11.9 Mil1.7%39New13F
Shannon River Fund Management LLC$5.8 Mil1.1%28New13F
Proem Advisors LLC$15.3 Mil5.1%29ADD +1440.0%13F
Panview Capital Ltd$87.4 Mil18.7%12ADD +133.8%13F
Lone Pine Capital LLC$583.0 Mil4.6%36ADD +87.7%13F
Blue Whale Capital LLP$59.3 Mil2.8%26ADD +43.5%13F
Spyglass Capital Management LLC$66.3 Mil4.7%25ADD +38.1%13F
Selkirk Management LLC$19.4 Mil6.6%11ADD +36.4%13F
No Street GP LP$72.0 Mil4.8%31ADD +27.9%13F
Keenan Capital, LLC$76.1 Mil16.1%9ADD +8.2%13F
WT Asset Management Ltd$32.3 Mil0.7%32ADD +7.7%13F
Kensico Capital Management Corp$1.3 Bil26.7%20ADD +5.3%13F
Active ManagerValue% of PortfolioTotal PositionsQoQAs OfFiling
Ieq Capital, LLC$10.6 Bil31.6%2233ExitedDec 31, 202513F
Durable Capital Partners LP$110.1 Mil1.0%40ExitedDec 31, 202513F
Broad Bay Capital Management, LP$67.5 Mil7.7%28ExitedDec 31, 202513F
FengHe Fund Management Pte. Ltd.$63.3 Mil3.6%38ExitedDec 31, 202513F
MGB Wealth Management, LLC$54.5 Mil15.6%308ExitedDec 31, 202513F
Alta Park Capital, LP$35.2 Mil4.2%34ExitedDec 31, 202513F
Science & Technology Partners, L.P.$30.2 Mil8.4%24ExitedDec 31, 202513F
Nishkama Capital, LLC$24.3 Mil3.3%49ExitedDec 31, 202513F
Ogborne Capital Management, LLC$20.2 Mil6.7%11ExitedDec 31, 202513F
Thames Capital Management LLC$12.6 Mil1.8%48ExitedDec 31, 202513F
Insight Holdings Group, LLC$8.3 Mil0.6%30ExitedDec 31, 202513F
VMS Asset Management Limited$6.7 Mil2.6%42ExitedDec 31, 202513F
Castle Hook Partners LP$6.0 Mil0.1%44TRIM -96.2%Mar 31, 202613F
Ratan Capital Management LP$7.2 Mil2.7%37TRIM -57.1%Mar 31, 202613F
Kinetic Partners Management, LP$22.2 Mil1.2%49TRIM -37.4%Mar 31, 202613F
Dorsal Capital Management, LP$29.9 Mil1.2%25TRIM -25.0%Mar 31, 202613F
KCM Capital Inc$15.9 Mil3.0%31TRIM -20.0%Mar 31, 202613F
Jericho Capital Asset Management L.P.$667.5 Mil9.9%23TRIM -20.0%Mar 31, 202613F
Fernbridge Capital Management LP$13.8 Mil0.9%17TRIM -18.0%Mar 31, 202613F
Whale Rock Capital Management LLC$276.8 Mil3.6%35TRIM -14.0%Mar 31, 202613F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Kensico Capital Management Corp$1.3 Bil26.7%20ADD +5.3%13F
Spruce House Investment Management LLC$712.4 Mil25.4%11Hold13F
Jericho Capital Asset Management L.P.$667.5 Mil9.9%23TRIM -20.0%13F
Lone Pine Capital LLC$583.0 Mil4.6%36ADD +87.7%13F
Whale Rock Capital Management LLC$276.8 Mil3.6%35TRIM -14.0%13F
D1 Capital Partners L.P.$266.4 Mil2.4%44Hold13F
Dorsey Asset Management, LLC$126.1 Mil10.0%11New13F
Augustine Asset Management Inc$106.3 Mil23.9%112Hold13F
Panview Capital Ltd$87.4 Mil18.7%12ADD +133.8%13F
Greenstone Partners & Co., LLC$77.7 Mil19.7%9Hold13F
Keenan Capital, LLC$76.1 Mil16.1%9ADD +8.2%13F
No Street GP LP$72.0 Mil4.8%31ADD +27.9%13F
Spyglass Capital Management LLC$66.3 Mil4.7%25ADD +38.1%13F
Blue Whale Capital LLP$59.3 Mil2.8%26ADD +43.5%13F
Palestra Capital Management LLC$50.1 Mil2.0%22Hold13F
Infinitum Asset Management, LLC$39.8 Mil5.0%21New13F
3G Capital Partners LP$37.8 Mil13.4%10Hold13F
WT Asset Management Ltd$32.3 Mil0.7%32ADD +7.7%13F
Dorsal Capital Management, LP$29.9 Mil1.2%25TRIM -25.0%13F
Kinetic Partners Management, LP$22.2 Mil1.2%49TRIM -37.4%13F
Selkirk Management LLC$19.4 Mil6.6%11ADD +36.4%13F
KCM Capital Inc$15.9 Mil3.0%31TRIM -20.0%13F
Proem Advisors LLC$15.3 Mil5.1%29ADD +1440.0%13F
Fernbridge Capital Management LP$13.8 Mil0.9%17TRIM -18.0%13F
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APP Trade Sentinel


Stock Conviction

Constructive

CONVICTION RATIONALE

AppLovin's AI-driven ad platform shows exceptional profitability, with 77.1% operating margins and 66.4% TTM revenue growth. Conviction is tempered by uncertainty over its crucial expansion into e-commerce, with conflicting data on recent performance. The upcoming Q2 earnings report is the key catalyst to confirm if this new growth vector is on track.

STOCK ARCHETYPE
Transactional Marketplace / Platform

Revenue = (Ad Impressions) x (Conversion Rate) x (Price per Conversion). The key lever is increasing the Conversion Rate through improvements to the Axon AI engine. Operating Leverage. The business model exhibits extremely high flow-through, with incremental revenue converting to adjusted EBITDA at a rate of 86% in the most recent quarter.

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INVESTMENT THESIS
Can the Axon AI engine replicate its gaming dominance in the larger e-commerce market?

Evidence suggests yes. The platform's expansion into the 'consumer vertical' is growing faster than its core gaming business, with April ad spend hitting a record high and Q2 advertiser budget share increasing.

Mechanism: Success in e-commerce unlocks a larger addressable market, sustaining hypergrowth on a high-margin base. The model has 86% flow-through to adjusted EBITDA, meaning new revenue from the June 2026 self-serve platform launch should drive significant profit growth and support continued share repurchases.
Supporting Evidence:
  • The 'consumer vertical' is growing even faster than the core gaming business.
  • April consumer ad spend reached a record, higher than any peak Q4 month.
  • A Q2 2026 survey showed advertiser budget share increased to 11.1%.
  • Trailing-twelve-month revenue growth accelerated to 66.4% from 52.1% one quarter earlier.
  • The company raised Q2 2026 revenue guidance after its last report.
PRIMARY RISK
E-commerce Expansion Falters

A July analyst note reported softer-than-expected e-commerce ad growth for June, causing the stock to fall 12.65%. This suggests the platform may be struggling to compete against entrenched players outside its core gaming expertise, potentially capping the company's growth runway and justifying the stock's -46.6% distance from its 52-week high.

Mechanism: The Q2 earnings report on August 5 confirms a material slowdown in the consumer vertical, breaking the hypergrowth narrative.
Supporting Evidence:
  • An analyst note reported softer-than-expected e-commerce ad growth for June 2026.
  • The stock trades -46.6% away from its 52-week high, indicating market skepticism.
  • The 'consumer vertical' is described by management as a '1.5-years-old product'.
  • Competition includes deeply entrenched, large-scale companies like Meta and Google.
  • The stock reacted -22.0% to a prior earnings report, showing high sensitivity.
Key KPI Watchlist
KPI Status Rationale
Revenue Growth (YoY)59% year-over-year for the quarter ended 6/30/2026 - DeceleratingYear-over-year revenue growth is decelerating from exceptionally high levels but remains robust. The most recent quarter still showed strong positive sequential growth of 11.1%, though management notes sequential moves can be seasonal.
Adjusted EBITDA Margin85% for the quarter ended 3/31/2026 - AcceleratingThe Adjusted EBITDA margin has consistently expanded over the last three reported quarters, demonstrating significant operating leverage. The company guided for a margin of approximately 84% to 85% for the second quarter of 2026.
Trailing-twelve-month (TTM) Revenue Growth66.4% year-over-year (As of 6/30/2026)Indicates the top-line growth momentum of the entire advertising platform over the last year.
Trailing-twelve-month (TTM) Operating Margin77.1% (As of 6/30/2026)Measures the core profitability and operating leverage of the business model, showing how much profit is generated from each dollar of revenue before interest and taxes.
Latest-quarter Revenue Growth59% year-over-year (For the quarter ended 6/30/2026)Provides the most recent snapshot of the company's growth trajectory, which can be compared to prior quarters to assess acceleration or deceleration.
Core Investment Debate

E-commerce Growth vs. Execution Risk

BULL VIEW

Bulls focus on the AI engine's proven power, citing record April consumer ad spend and a Q2 survey showing increased advertiser budget share. The June self-serve launch will accelerate adoption and prove the model's versatility.

CORE TENSION

Can record April consumer spend and Q2 share gains overcome reported June softness and prove the e-commerce expansion is durable?


PREVAILING SENTIMENT
CAUTIOUSLY BULLISH

The evidence is split. While management's last update was bullish, the more recent analyst note creates uncertainty. The upcoming August 5 earnings report will be the deciding factor.

BEAR VIEW

Bears see the recent analyst report of June softness as the first sign of failure. They believe the gaming-focused AI cannot displace incumbents like Meta in the broader consumer market, limiting the company's long-term growth potential.

Next 6 months: Risks and Catalysts
Timeline Event & Metric To Watch
August 5, 2026
Disappointing Consumer Vertical Growth
Watch: Management commentary on the consumer vertical's Q2 growth trajectory, specifically addressing the reported June softness.
August 5, 2026
Faltering Self-Serve Platform Adoption
Watch: Metrics or qualitative updates on new advertiser count, spend from new cohorts, and onboarding success rates.
Wednesday, August 5, 2026
Q2 2026 Earnings Report
Watch: AppLovin is scheduled to report financial results for the second quarter ended June 30, 2026.
11/2/2026
Peer Digital Turbine Earnings
Watch: Peer Digital Turbine (APPS) is scheduled to report earnings.
11/3/2026
Competitor AI Advancements
Watch: Unity's 'a recently discussed product' revenue growth and commentary on market share gains or technological advantages from its new data.
11/3/2026
Q3 2026 Earnings Report
Watch: AppLovin is scheduled to report its next earnings, alongside peers Magnite (MGNI) and Unity Software (U).
11/4/2026
Peer Trade Desk Earnings
Watch: Peer Trade Desk (TTD) is scheduled to report earnings.
Key Events in Last 6 Months
Date Event Stock Impact
2026-07-23
Investor Investigation Launched
Details: A law firm began investigating claims of securities fraud after an analyst note reported softer e-commerce ad growth in June, causing the stock to fall 12.65%.
-5.0%
$412.48 -> $391.98
2026-07-10
Report Suggests E-commerce Share Gains
Details: A July survey of advertisers indicated AppLovin's share of e-commerce ad budgets increased by 169 basis points from Q4 2025, reaching 11.1% in Q2 2026.
-14.9%
$520.43 -> $442.85
2026-05-22
Launches Social Media App
Details: Following an attempt to acquire TikTok, the company quietly launched its own social media challenger app called Gist.
+5.8%
$485.89 -> $514.24
2026-05-06
Axon Platform Public Launch
Details: Management stated on its May 6 earnings call that it was on track to open its Axon self-serve advertising platform to the public in June.
+4.3%
$478.11 -> $498.87
2026-05-06
Reports Beat-and-Raise Q1 Results
Details: Reported Q1 revenue of $1.84 billion, up 59% YoY. Management raised Q2 guidance for revenue by 9.7% and Adjusted EBITDA by 10.1%, leading to a 4.0% positive stock reaction.
+4.3%
$478.11 -> $498.87
2026-04-07
Leadership Succession Plans Announced
Details: The company announced succession plans for key leadership roles and the appointment of a new independent Chairperson for its Board of Directors.
-5.2%
$412.68 -> $391.20
2026-02-11
Negative Reaction to Strong Earnings
Details: The company reported strong Q4 2025 results, but the stock had a two-day reaction of -22.0% around the February 11, 2026 earnings call, suggesting a market disconnect.
-22.4%
$472.92 -> $366.91
Risk Management
Position Sizing

2% - 4%

REDUCED POSITION

Sizing is volatility-based: APP trades at roughly 70% annualized options-implied volatility versus about 15% for the S&P 500 (4.7x the market), around the 73rd percentile of its own trailing year. A 2% - 4% position keeps a single-name swing of that size within a diversified portfolio's risk budget.

Diversification Alternatives
META - Meta Platforms
Diversified Ad-Tech Leader

Meta offers exposure to the global digital advertising market beyond gaming, with massive scale, a more diversified customer base, and deep infrastructure investment, with capex at 35.2% of revenue.

Core Thesis: Investing in the dominant, scaled player in social media and digital advertising with a proven ability to monetize its massive user base across multiple platforms.
U - Unity Software
Direct Gaming Ad-Tech Peer

Unity provides exposure to the gaming ecosystem through its widely used game development engine, offering a different angle on the same end market with potential data advantages from its runtime.

Core Thesis: A turnaround story centered on leveraging its foundational position in game creation to build a competitive, high-growth advertising business.
How Is The Market Pricing APP?

AppLovin is a high-margin, AI-driven advertising engine that profits by delivering measurable return-on-spend, now leveraging its dominance in mobile gaming to capture the broader e-commerce market.

AppLovin built a highly profitable advertising platform, Axon, by mastering the mobile gaming ecosystem. Its core advantage is an AI engine that optimizes ad spend for performance, creating a virtuous cycle where better returns attract more advertiser budget. Having proven this model, AppLovin is now opening its platform to the much larger e-commerce ('consumer') vertical, which is growing rapidly and represents the next major growth vector, with a full self-serve launch in June 2026.

What will confirm the thesis

Continued rapid growth in the 'consumer' vertical, evidence of successful advertiser acquisition following the June self-serve launch, and sustained high operating margins.

What will damage the thesis

A significant slowdown in the consumer vertical, signs of cannibalization of the core gaming business, or an analyst note in July raising concerns over e-commerce ad growth.

Noise: Real but irrelevant to thesis

Short-term stock price volatility and general market discussions about AI making game creation easier, which management views as a net positive for its discovery platform.

Repricing Catalyst

The full public launch of the Axon Ads Manager self-serve platform in June 2026, which opens the platform to all advertisers globally for the first time.

What APP Makes & Who Pays
TTM figures based on fiscal year 2025 filings (the latest reported segment data)
End-to-end advertising solutions
$5.5B TTM (100% of Total)
What It Is

The segment provides a comprehensive suite of advertising technologies to a globally diverse customer base of advertisers and mobile app publishers. Products include Axon Ads Manager, MAX, Adjust, and Wurl, which help businesses with user acquisition, monetization, and analytics.

Who Pays & How

Advertisers pay to automate their marketing and monetization efforts, enabling them to find and attract high-value users for their apps and websites at a global scale while targeting specific return on ad spend goals.

Advertisers are charged dynamically based on their campaign goals, such as target return on ad spend, rather than a fixed price per impression or action.
Competition
Meta, Google, Amazon, and Unity Software
Competitors may have greater resources, more diversified revenue streams, or stronger brands in certain segments. Some are also partners and clients who may decide to invest in their own offerings.
The company's moat is its proprietary Axon AI recommendation engine, which creates a self-reinforcing data advantage. This is combined with its MAX mediation platform, creating a powerful network effect and high switching costs for publishers who rely on the platform for both monetization and a significant portion of their user acquisition spend.
APP Evolution: Price Return by Era
2021-2023 · Hybrid Operator (pre-2024)
The company operated with two primary segments: 'Advertising' and a first-party 'Apps' business. The Apps segment, which consisted of a portfolio of mobile games, was divested in June 2025.
2024-Present · Pure-Play AI Ad Platform (2024-Present)
+941%
After divesting its Apps business, AppLovin became a pure-play advertising technology company. This era is defined by the rapid scaling of its Axon AI engine and a strategic expansion from its core mobile gaming market into new verticals, most notably web-based e-commerce.
Market Appears To Be Skeptical Of Core Thesis
Price structure is in a downtrend. Multiple SMA levels broken and declining. Thesis requires reclaiming 200D before any bull case is credible. Relative to SPY: Significantly underperforming and deteriorating. Potential evidence of capital being actively rotating away. Volume and momentum are deeply bearish. The sustained distribution is evident across multiple volume metrics. Earnings history is strongly validating. The market rewarded the print and institutional follow-through confirms thesis re-rating is underway. NOTE: Structure and earnings history are contradicting each other. The price trend says one thing, and the market reaction to catalysts says another. Treat this with caution and weigh the most recent earnings event heavily.
① Structure
-4
Structural pillar score (-4 to +4). Driven by trend regime, SMA cross events, proximity to 52W high, and relative strength vs SPY.
② Volume / Momentum
-3
Volume/Momentum pillar score (-4 to +4). Driven by institutional footprint score, OBV divergence, and momentum character.
③ Catalyst
+4
Catalyst pillar score (-4 to +4). Driven by earnings day reaction, 20D post-earnings drift, and post-earnings volume character.
Combined Score
-3 / 12
1 Price Structure & Trend Downtrend · -
2 Momentum Deteriorating
3 Relative Strength vs. SPY Strong Underperformance
4 Institutional Footprint & Volume Mild Distribution
5 Volatility Normal
6 Key Price Levels Range · Vol Rising
7 Earnings Reaction History Inconsistent
8 How the Verdict Is Derived Three Pillars
Core Cache Last Updated: 8/2/2026