Here are 1-3 brief analogies for Stagwell (STGW):

• A modern WPP.
• The digitally-driven Omnicom.

• Creative & Content Services: Developing advertising campaigns, brand identities, and digital content across various platforms.
• Media Services: Strategic planning, buying, and optimization of media placements across digital, traditional, and emerging channels.
• Digital Transformation & Consulting: Advising clients on digital strategy, customer experience, technology implementation, and product innovation.
• Data, Insights & Performance Marketing: Leveraging data analytics to gain consumer insights, measure campaign effectiveness, and drive optimized marketing performance.
• Public Relations & Influencer Marketing: Managing corporate communications, media relations, crisis management, and engaging with influencers to shape public perception.

Stagwell (STGW) operates primarily on a business-to-business (B2B) model, providing marketing, advertising, public relations, and digital transformation services to other companies.

Stagwell's client base is highly diversified, serving thousands of companies globally across a wide range of industries. According to their public filings, no single client represents a significant portion of their total net revenue. For instance, in 2023, their largest client accounted for approximately 1.5% of their total net revenue, and their top 100 clients represented approximately 30% of their total net revenue. This client diversification means there are no "major customers" that individually account for a material percentage of their revenue.

Due to the confidential nature of client relationships in the advertising and marketing industry, and the absence of any individually significant clients that would require public disclosure, Stagwell does not publicly identify its specific major customers by name. Their client portfolio includes both well-established, "world's most recognizable brands" and emerging "challenger brands" across various sectors.

Mark Penn Chairman & CEO

Mark J. Penn is the Chairman and CEO of Stagwell Inc., which he founded. He also founded The Stagwell Group, a private equity firm that invests in marketing services agencies, with a $250 million investment from former Microsoft CEO Steve Ballmer. Penn spearheaded the combination of The Stagwell Group with MDC Partners to create Stagwell Inc.. He was the co-founder and CEO of Penn Schoen Berland, a market research firm he built and sold to WPP. Additionally, he served as CEO of Burson-Marsteller (part of WPP) and was Executive Vice President and Chief Strategy Officer at Microsoft Corporation. He also served as White House Pollster to President Bill Clinton for six years and was chief strategist for his 1996 re-election campaign.

Ryan Greene Chief Financial Officer

Ryan Greene was appointed Chief Financial Officer of Stagwell in July 2025, after previously serving as the company's Chief Operating Officer (COO). In his role as COO, he was responsible for achieving $65 million in cost synergies for Stagwell since 2021. Before the 2021 merger that formed Stagwell Inc., Greene held the position of CFO for Stagwell Media and The Stagwell Group.

Frank Lanuto EVP, Finance

Frank Lanuto transitioned to the role of EVP, Finance in July 2025, having previously served as Stagwell Inc.'s Chief Financial Officer. He joined Stagwell Global in 2019, bringing extensive experience in public company accounting and finance within the advertising and marketing agency sector, including work with Interpublic, Publicis, and Omnicom. His prior roles include Vice President, Corporate Controller at Movado Group, Inc., and Chief Financial Officer at Randstad USA. He also served as Executive Vice President and CFO at Initiative Media Worldwide, a division of Interpublic Group, and CFO at Publicis Healthcare Communications, as well as COO and CFO of Rapp Collins Worldwide, part of the Omnicom Group.

Jay Leveton President

Jay Leveton serves as the President of Stagwell.

Ryan Linder EVP, Global Chief Marketing Officer

Ryan Linder holds the position of EVP, Global Chief Marketing Officer at Stagwell. He possesses an extensive background in marketing, with previous roles including Chief Marketing Officer, US at MDC Partners, and SVP of Chief Growth Officer at Doner Advertising & Media and Media Assembly. His career commenced with activating brands for Jack Morton Worldwide.

1. Client Concentration and Lack of Long-Term Contracts: A substantial portion of Stagwell's revenue is generated from a limited number of clients, with the top ten clients accounting for approximately 21% of total revenue for the year ended December 31, 2024. This creates a significant risk, as the loss of even a few major clients or a reduction in their spending could lead to a material decline in revenue growth. Furthermore, clients typically do not sign long-term contracts and have the ability to terminate their relationships with Stagwell on relatively short notice for various reasons, including competitive reviews, economic conditions, financial distress, or dissatisfaction with services.
2. High Indebtedness and Limited Financial Flexibility: Stagwell carries a significant amount of debt, reporting US$1.47 billion in debt as of March 2025, with net debt around US$1.33 billion. The company's interest coverage is weak, and its total liabilities significantly outweigh its cash and near-term receivables. This substantial indebtedness could restrict the company's financial flexibility, increase its vulnerability to adverse economic changes, and make it challenging to service debt, especially if earnings decline.
3. Sensitivity to Economic Conditions and Client Spending: Stagwell's financial performance is highly susceptible to broader economic conditions. Unfavorable macroeconomic factors such as inflation, currency fluctuations, and elevated interest rates can lead clients to reduce their marketing and advertising budgets. A downturn in client spending directly impacts Stagwell's revenue and profitability, as marketing expenditures are often among the first areas companies cut during economic uncertainty.

The rapid advancement and widespread adoption of generative artificial intelligence (AI) and automation tools, which are increasingly capable of performing tasks central to marketing services. These tasks include creative content generation (copywriting, imagery, video), media planning and optimization, and data analysis. This development threatens to fundamentally alter the demand for human-led agency services by enabling brands to execute more marketing functions internally at lower costs, diminishing the perceived value of traditional agency outputs, and shifting the landscape of marketing service delivery.

Stagwell's main products and services operate within several addressable markets:

• Marketing Services and Digital Transformation: The global digital advertising and marketing market was estimated at $667 billion in 2024 and is projected to reach $786.2 billion by 2026. The U.S. digital advertising and marketing market was estimated at $460 billion in 2024.
• Communications (Public Relations): The global public relations market is estimated at USD 106.63 billion in 2025 and is forecast to reach USD 153.18 billion by 2030. North America dominated this market with a 38% share in 2024.
• Media & Commerce (Media Buying): The global media buying services market is expected to reach USD 80,510 million by 2025. North America holds the largest share of the media buying services market.
• The Marketing Cloud: null

Stagwell Inc. (STGW) is expected to drive future revenue growth over the next 2-3 years through several key initiatives and market trends:

1. Growth in Digital Transformation Services: Stagwell's Digital Transformation capability has been a significant growth engine, with net revenue growth of 18% in Q3 2024 and 12% in Q3 2025 (excluding advocacy). The company continues to see accelerating growth in this area, particularly with increasing demand for AI projects and digital transformation initiatives.
2. Expansion and Monetization of Stagwell Marketing Cloud (SMC) and AI-driven Solutions: The Stagwell Marketing Cloud has shown strong performance, growing 30% in Q3 2024 and 9.2% in Q3 2025, with organic net revenue growth of 23% in Q3 2024 and 45% (excluding advocacy) in Q1 2025. Stagwell is making substantial investments in AI and proprietary platforms, including a strategic partnership with Palantir to develop an AI-driven marketing platform and the launch of Agent Cloud. The company anticipates the Marketing Cloud achieving positive adjusted EBITDA by late 2026.
3. New Business Wins and Deepening Existing Client Relationships: Stagwell consistently reports strong net new business, with a record $130 million in Q1 2025. The company has secured significant wins with major clients such as PayPal, Panera, CarMax, Celsius, and Hyatt. Additionally, its top 25 clients showed a 16% year-over-year increase in annual net revenue in Q3 2025, reaching an average of $28 million per client.
4. International Market Expansion: International markets represent a notable growth opportunity for Stagwell. The company reported a 25.9% increase in total net revenue from international operations in Q3 2025, with EMEA leading the growth at 39.6%. Stagwell has focused on cementing its footprint in regions like the Middle East and North Africa (MENA) and Asia-Pacific (APAC) throughout 2024 to support global clients.
5. Targeted Growth in Government Services: Stagwell aims for its government services segment to account for 10% to 15% of its total business over the next 2-3 years. This strategic focus involves developing dedicated government service units and concentrating on securing major contracts within this sector.

Share Repurchases

• Stagwell's Board of Directors initially authorized a $125 million stock repurchase program on March 23, 2022, set to expire on March 23, 2025.
• The program was increased to an aggregate of $250 million on March 1, 2023, and further to $375 million on November 6, 2024, with a new expiration date of November 6, 2027.
• As of Q3 2025, Stagwell repurchased 17.6 million Class A shares for $90 million year-to-date, with $79.6 million remaining under the authorization.

Share Issuance

• On April 2, 2025, Stagwell converted all outstanding Class C shares to Class A common stock to simplify its capital structure and enhance stock liquidity.

Outbound Investments

• Stagwell made 11 acquisitions throughout 2024, and continued with further acquisitions in 2025 including Gold Rabbit Sports in February and JetFuel in May.
• Recent acquisitions in Q3 2025 included ADK for $21.7 million cash, JetFuel for $22.2 million in cash and shares (with up to $59.5 million contingent consideration), and Create for $15.7 million (with up to ~$24.0 million contingent consideration).
• Key strategic acquisitions focused on expanding digital capabilities, global footprint, and AI-enabled marketing solutions, such as Brand New Galaxy in April 2022 and LEADERS (including InfluencerMarketing.AI) in July 2024.

Capital Expenditures

• Year-to-date capital expenditures as of Q3 2025 totaled $72 million.
• Approximately $45 million of these capital expenditures were for capitalized software, primarily supporting technology investments in the Stagwell Marketing Cloud, market research platforms, and ongoing product development.
• An additional $26 million was invested in acquiring key data assets for IP platforms, technology refreshes, and leasehold improvements.