Stagwell is like a modern WPP or Omnicom.

It's similar to Publicis Groupe or IPG, but with a stronger focus on digital transformation and data-driven marketing.

• Digital Transformation & Platform Development: Designing and building digital platforms and experiences, including websites, mobile applications, and content management systems.
• Technology & Data Strategy: Developing and implementing technology and data strategies, alongside specialized software products like cookie-less data platforms.
• Media Buying & Planning: Providing comprehensive services for the strategic planning and purchasing of media placements.
• Consumer Insights & Strategy: Offering strategic insights and guidance for business content, product, communications, and media strategies.
• Creative & Communications Services: Developing advertising, creating engaging content for various platforms including social media, and managing live events.
• Public Relations & Strategic Communications: Delivering services for public relations, executive positioning, strategic communication, and public affairs.
• Specialized Marketing Solutions: Offering advanced services such as influencer marketing, brand insights, communications technology, and augmented reality.

Stagwell (STGW) primarily sells its services to other companies (B2B model).

Due to the nature of its business as a marketing, advertising, and digital transformation agency, Stagwell serves a diverse client base across numerous industries. The company's public filings indicate that no single client accounted for more than 5% of its net revenue during the years ended December 31, 2023, 2022, and 2021. Therefore, Stagwell does not have publicly identified "major customers" in the sense of specific companies that contribute a disproportionately large share of its revenue, nor does it publicly disclose the names of individual client companies.

Mark Penn
Chairman & CEO

Mark Penn is the Chairman and CEO of Stagwell Inc., a company he formed by spearheading the combination of digital services leader The Stagwell Group, which he founded in 2015, and global creative network MDC Partners in 2021. The Stagwell Group was launched with a $250 million investment from former Microsoft CEO Steve Ballmer and later secured a $260 million investment from AlpInvest Partners. Prior to founding Stagwell, Penn co-founded and served as CEO of Penn Schoen Berland, a market research firm he built and later sold to WPP. He also served as CEO of Burson-Marsteller, one of the world's largest public relations companies, and as Executive Vice President and Chief Strategy Officer at Microsoft. Penn has a distinguished career spanning over 40 years in market research, advertising, public relations, polling, and consulting, advising top world leaders including President Bill Clinton, for whom he served as White House Pollster and chief strategist for his 1996 re-election campaign.

Ryan Greene
Chief Financial Officer

Ryan Greene was appointed Chief Financial Officer of Stagwell Inc. on July 2, 2025. Before this role, he served as the company's Chief Operating Officer since August 2021 and was the CFO of The Stagwell Group/Stagwell Media since 2015. Greene brings over 20 years of experience in finance and operations, having held roles across Omnicom agencies, MorganFranklin Consulting, Ernst & Young, B|Com3 (acquired by Publicis Groupe), and Arthur Andersen. He previously served as a Financial Management Consultant at MorganFranklin Consulting, providing strategic business and financial operations advice. His prior roles also include Chief Financial Officer of CLS Strategies and Vice President of Finance with C2 Creative, both firms owned by the Omnicom Group. As COO, Greene spearheaded $65 million in cost synergies for Stagwell and is now tasked with leading efforts to achieve $80-100 million in AI-led efficiencies.

Jay Leveton
President

Jay Leveton serves as the President of Stagwell Inc.

Frank Lanuto
EVP, Finance

Frank Lanuto transitioned to the role of Executive Vice President, Finance for Stagwell Inc. on July 2, 2025, after serving as Chief Financial Officer. He joined Stagwell Global in 2019, bringing extensive public company accounting and finance expertise from his prior work with Interpublic, Publicis, and Omnicom. His previous experience includes serving as Vice President, Corporate Controller at Movado Group, Inc., Chief Financial Officer at Randstad USA, Executive Vice President and Chief Financial Officer at Initiative Media Worldwide (a division of Interpublic Group), Chief Financial Officer at Publicis Healthcare Communications, and Chief Operating Officer and Chief Financial Officer of Rapp Collins Worldwide (part of the Omnicom Group).

Jason Reid
Chief Strategy Officer

Jason Reid was promoted to Chief Strategy Officer for Stagwell Inc. from his previous role as Chief Investment Officer. He has been instrumental in the company's merger and acquisition activities, having spearheaded the M&A area for The Stagwell Group and successfully completed over 50 deals in the past decade. In his current role, he is focused on defining the strategic direction of the company and evaluating new growth strategies and frontiers.

Key Risks to Stagwell (STGW)

1. Rapid Technological Change and Evolving Digital Landscape: Stagwell's core business relies heavily on digital transformation, performance media, data, and technology-driven communication services. The rapid pace of technological innovation, changes in digital platforms, the development of new advertising technologies (such as AI in ad tech), and evolving consumer digital behaviors present a continuous challenge. Failure to anticipate, adapt to, and integrate these changes, or to effectively navigate shifts like the deprecation of third-party cookies, could lead to the obsolescence of their offerings, a loss of competitive advantage, and difficulty in attracting and retaining clients.

2. Data Privacy Regulations and Consumer Sentiment: Given Stagwell's significant involvement in performance media, data solutions, and consumer insights, the ever-evolving global landscape of data privacy regulations (e.g., GDPR, CCPA, and similar legislation) poses a substantial operational and compliance risk. Increasing consumer awareness and concerns regarding data usage further complicate the environment. Non-compliance with these regulations or any perceived mishandling of consumer data could result in significant fines, reputational damage, loss of client trust, and limitations on their ability to deliver effective data-driven campaigns.

3. Economic Sensitivity and Fluctuations in Client Spending: The advertising, marketing, public relations, and digital transformation services provided by Stagwell are often considered discretionary expenses by clients. During periods of economic downturn, recession, or general market uncertainty, businesses typically reduce or postpone their marketing and advertising budgets. Such reductions in client spending could directly and negatively impact Stagwell's revenue, profitability, and overall financial performance.

The rapid advancements in generative artificial intelligence (AI) and automation tools pose a clear emerging threat to Stagwell's core business model. These technologies can automate and perform tasks traditionally provided by human teams within Stagwell's Creativity and Communications Network (e.g., content creation, ad copy, visual assets), Media Network (e.g., media planning and buying optimization), and aspects of its Digital Transformation services. This could lead to margin compression, reduced demand for human-led services, or direct disintermediation as clients increasingly leverage AI tools themselves or through specialized AI-first providers.

Addressable Markets for Stagwell Inc.'s Main Products and Services

• Digital Transformation Services:
  • Globally, the digital transformation market size was estimated at USD 1,070.43 billion in 2024 and is projected to reach USD 4,617.78 billion by 2030.
  • In the U.S., the digital transformation market was valued at USD 0.66 trillion (USD 660 billion) in 2025 and is estimated to reach USD 1.96 trillion by 2031.
• Media Buying and Planning Services:
  • The global media planning and buying market size was valued at USD 497.19 billion in 2025 and is projected to reach USD 735.96 billion by 2035.
  • The global media buying agencies and representative firms market reached approximately USD 75,498.2 million in 2022 and is expected to reach USD 118,687.2 million by 2032.
  • The Media Buying Agencies market in the Americas was USD 16.7 billion in 2025.
• Advertising and Creative Services:
  • The global advertising service market is projected to grow from USD 907.04 billion in 2025 to USD 3865.5 billion by 2035.
  • The North America advertising service market was valued at USD 407.2 billion in 2025.
  • The global creative services market size is estimated at USD 3.61 billion in 2026 and is set to expand to USD 6.47 billion by 2035.
• Public Relations and Public Affairs Services:
  • The global public relations services market size was valued at USD 102.38 billion in 2025 and is projected to grow to USD 165.11 billion by 2034.
  • The Public Relations Firms market in the U.S. is projected to be USD 25.5 billion in 2026.
• Influencer Marketing:
  • The global influencer marketing platform market was valued at USD 23.59 billion in 2025 and is projected to reach USD 89.90 billion by 2034.
  • The U.S. influencer marketing platform market size reached USD 4.69 billion in 2024 and is expected to reach USD 21.78 billion in 2032.
• Marketing Technology (MarTech):
  • The global marketing technology market size was estimated at USD 551.96 billion in 2025 and is projected to reach USD 2,380.49 billion by 2033.
  • North America held over 33% of the global marketing technology market revenue share in 2025.

Stagwell Inc. (STGW) is expected to drive future revenue growth over the next 2-3 years through several key areas:

1. Digital Transformation: Stagwell is experiencing accelerated growth in its digital transformation services, which include designing and building digital platforms, implementing technology and data strategies, and developing software and related technology products. This segment has shown consistent strong performance and is a significant growth driver, particularly with the influx of AI projects.
2. Stagwell Marketing Cloud and AI-based Solutions: The company's Marketing Cloud, offering a suite of SaaS marketing tools and subscription-based products, is gaining traction and contributing to revenue growth. Furthermore, Stagwell's focus on AI application development and the launch of new AI-based products, such as the agentic targeting system and marketing operations operating system, are anticipated to drive significant new revenue.
3. Advocacy and Political "Super Cycle": Stagwell anticipates a significant tailwind from increased spending in its advocacy business, driven by a "three-year political super cycle" that includes mid-term elections and the lead-up to the 2028 presidential election. This cyclical increase in political advertising is expected to boost revenue in the coming years.
4. New Business Wins and Client Expansion: The company consistently reports strong net new business wins and increased engagement with existing key clients. This continued ability to attract new customers and expand relationships with its top clients, which now represent a significant portion of its revenue, is a crucial driver of organic growth.
5. International Growth and Strategic Acquisitions: Stagwell is expanding its global footprint, with notable growth in international net revenue, particularly in regions like EMEA. Strategic acquisitions have also played a role in expanding the company's presence in new markets such as APAC and MENA, along with enhancing its service capabilities in areas like experiential marketing, influencer marketing, and analytics.

Share Repurchases

• Stagwell authorized a $125 million stock repurchase program on March 23, 2022, which expired on March 23, 2025.
• On March 10, 2026, the company announced a $350 million increase to its stock repurchase program, bringing the total authorization to $725 million, with approximately $400 million available. This program is set to expire on March 4, 2029.
• Over the last four years, Stagwell repurchased 55 million shares for a total of $323 million, with approximately 23 million shares repurchased during 2025.

Share Issuance

• In April 2025, approximately 152 million Class C shares were exchanged into Class A shares to simplify the capital structure.
• On December 20, 2024, Stagwell issued 3,390,788 shares of Class A common stock as part of an acquisition of a global media monitoring and analytics firm.

Outbound Investments

• Stagwell acquired Brand New Galaxy (BNG) on April 21, 2022, and PEP Group on July 13, 2022, expanding its commerce solutions and content production capabilities.
• The company completed a total of 11 acquisitions throughout 2024 and announced its intent to acquire ADK GLOBAL in January 2025, followed by the acquisition of Gold Rabbit Sports in February 2025.
• In 2025, Stagwell slowed down planned acquisitions to prioritize capital deployment towards AI application development.

Capital Expenditures

• Capital expenditures in 2025 were primarily focused on systems, platforms, and products to enhance efficiency, scalability, and future growth, including initiatives like "the machine," the Palantir partnership, and the Marketing Cloud offering.
• Stagwell anticipates capital expenditures in 2026 to be consistent with 2025 levels, continuing investments in products, systems, and platforms.
• The company expects capital expenditures to decline starting in 2027 as the focus shifts from investment to adoption and commercialization.