Atlanta Braves (BATRA)
Market Price (7/10/2026): $56.79 | Market Cap: $3.6 BilSector: Communication Services | Industry: Movies & Entertainment
Atlanta Braves (BATRA)
Market Price (7/10/2026): $56.79Market Cap: $3.6 BilSector: Communication ServicesIndustry: Movies & Entertainment
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Low stock price volatilityVol 12M is 18% Megatrend and thematic driversMegatrends include Sports & Live Entertainment. Themes include Live Events & Spectator Sports, Sports Media Rights, and Fan Engagement & Merchandise. | Trading close to highsDist 52W High is -1.4%, Dist 3Y High is -1.4% Weak multi-year price returns2Y Excs Rtn is -0.4% Meaningful short interestShort Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 10.44 | Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 137x Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1.1%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -6.4% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -4.8% Key risksBATRA key risks include [1] its financial dependence on the team's on-field performance and [2] significant uncertainty surrounding its local media rights agreement due to a partner's bankruptcy. |
| Low stock price volatilityVol 12M is 18% |
| Megatrend and thematic driversMegatrends include Sports & Live Entertainment. Themes include Live Events & Spectator Sports, Sports Media Rights, and Fan Engagement & Merchandise. |
| Trading close to highsDist 52W High is -1.4%, Dist 3Y High is -1.4% |
| Weak multi-year price returns2Y Excs Rtn is -0.4% |
| Meaningful short interestShort Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 10.44 |
| Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 137x |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1.1%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -6.4% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -4.8% |
| Key risksBATRA key risks include [1] its financial dependence on the team's on-field performance and [2] significant uncertainty surrounding its local media rights agreement due to a partner's bankruptcy. |
Qualitative Assessment
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Atlanta Braves (BATRA) stock has gained about 20% since 3/31/2026 because of the following key factors:
1. Atlanta Braves Holdings (BATRA) reported robust financial results for its fiscal Q1 2026, which ended on March 31, 2026, significantly surpassing analyst expectations. The company announced an earnings per share (EPS) of -$0.63, beating the consensus estimate of -$0.72 by $0.09. Additionally, quarterly revenue reached $72.01 million, exceeding analyst estimates of $68.69 million. This strong performance, released on May 11, 2026, acted as a significant catalyst for the stock's upward trend.
2. The company experienced substantial revenue growth across both its Baseball and Mixed-Use Development segments in fiscal Q1 2026. Total revenue increased by 53% year-over-year to $72 million. Baseball revenue alone surged by 60% to $45.7 million, primarily due to having five regular season home games in the quarter (compared to none in the prior-year period), coupled with higher ticket and sponsorship income, including new premium seating and sponsorship agreements. The Mixed-Use Development segment, encompassing The Battery Atlanta, saw a 41% rise in revenue to $26.3 million, driven by increased rental income and tenant recoveries from a real estate acquisition in April 2025. The Battery Atlanta also recorded nearly 1.4 million visitors in fiscal Q1 2026.
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Atlanta Braves (BATRA) stock has gained about 20% since 3/31/2026 because of the following key factors:
1. Atlanta Braves Holdings (BATRA) reported robust financial results for its fiscal Q1 2026, which ended on March 31, 2026, significantly surpassing analyst expectations. The company announced an earnings per share (EPS) of -$0.63, beating the consensus estimate of -$0.72 by $0.09. Additionally, quarterly revenue reached $72.01 million, exceeding analyst estimates of $68.69 million. This strong performance, released on May 11, 2026, acted as a significant catalyst for the stock's upward trend.
2. The company experienced substantial revenue growth across both its Baseball and Mixed-Use Development segments in fiscal Q1 2026. Total revenue increased by 53% year-over-year to $72 million. Baseball revenue alone surged by 60% to $45.7 million, primarily due to having five regular season home games in the quarter (compared to none in the prior-year period), coupled with higher ticket and sponsorship income, including new premium seating and sponsorship agreements. The Mixed-Use Development segment, encompassing The Battery Atlanta, saw a 41% rise in revenue to $26.3 million, driven by increased rental income and tenant recoveries from a real estate acquisition in April 2025. The Battery Atlanta also recorded nearly 1.4 million visitors in fiscal Q1 2026.
3. The successful launch of Braves Vision, the company's own regional sports network, and an improved Adjusted OIBDA also contributed to investor confidence. The company swiftly launched Braves Vision within weeks, and management expressed confidence in meeting or exceeding the financial outcomes of their previous regional sports network agreement. Furthermore, the Adjusted Operating Income Before Depreciation and Amortization (OIBDA) loss improved notably to $17.6 million in fiscal Q1 2026, a 39% improvement from a loss of $28.5 million in fiscal Q1 2025.
4. Strong on-field performance of the Atlanta Braves baseball team played a role in the positive stock movement. During the period, the team was in first place in the National League East division, led the National League in ERA, and topped Major League Baseball in runs scored. This athletic success translated into an average of approximately 33,000 tickets sold per game and seven sellouts through the first 18 home games of the 2026 season, directly bolstering baseball-related revenues.
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Stock Movement Drivers
Fundamental Drivers
The 20.5% change in BATRA stock from 3/31/2026 to 7/9/2026 was primarily driven by a 18.3% change in the company's P/S Multiple.| (LTM values as of) | 3312026 | 7092026 | Change |
|---|---|---|---|
| Stock Price ($) | 47.15 | 56.81 | 20.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 732 | 757 | 3.4% |
| P/S Multiple | 4.1 | 4.8 | 18.3% |
| Shares Outstanding (Mil) | 63 | 64 | -1.4% |
| Cumulative Contribution | 20.5% |
Market Drivers
3/31/2026 to 7/9/2026| Return | Correlation | |
|---|---|---|
| BATRA | 20.5% | |
| Market (SPY) | 15.6% | 11.6% |
| Sector (XLC) | -0.3% | 32.9% |
Fundamental Drivers
The 33.7% change in BATRA stock from 12/31/2025 to 7/9/2026 was primarily driven by a 29.9% change in the company's P/S Multiple.| (LTM values as of) | 12312025 | 7092026 | Change |
|---|---|---|---|
| Stock Price ($) | 42.49 | 56.81 | 33.7% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 723 | 757 | 4.7% |
| P/S Multiple | 3.7 | 4.8 | 29.9% |
| Shares Outstanding (Mil) | 63 | 64 | -1.7% |
| Cumulative Contribution | 33.7% |
Market Drivers
12/31/2025 to 7/9/2026| Return | Correlation | |
|---|---|---|
| BATRA | 33.7% | |
| Market (SPY) | 10.5% | 26.2% |
| Sector (XLC) | -5.8% | 36.5% |
Fundamental Drivers
The 15.4% change in BATRA stock from 6/30/2025 to 7/9/2026 was primarily driven by a 12.5% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 6302025 | 7092026 | Change |
|---|---|---|---|
| Stock Price ($) | 49.21 | 56.81 | 15.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 673 | 757 | 12.5% |
| P/S Multiple | 4.6 | 4.8 | 4.8% |
| Shares Outstanding (Mil) | 63 | 64 | -2.1% |
| Cumulative Contribution | 15.4% |
Market Drivers
6/30/2025 to 7/9/2026| Return | Correlation | |
|---|---|---|
| BATRA | 15.4% | |
| Market (SPY) | 22.7% | 26.2% |
| Sector (XLC) | 2.8% | 32.0% |
Fundamental Drivers
The 85.8% change in BATRA stock from 6/30/2023 to 7/9/2026 was primarily driven by a 52.1% change in the company's P/S Multiple.| (LTM values as of) | 6302023 | 7092026 | Change |
|---|---|---|---|
| Stock Price ($) | 30.57 | 56.81 | 85.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 598 | 757 | 26.6% |
| P/S Multiple | 3.2 | 4.8 | 52.1% |
| Shares Outstanding (Mil) | 62 | 64 | -3.5% |
| Cumulative Contribution | 85.8% |
Market Drivers
6/30/2023 to 7/9/2026| Return | Correlation | |
|---|---|---|
| BATRA | 85.8% | |
| Market (SPY) | 75.6% | 41.3% |
| Sector (XLC) | 75.2% | 39.5% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| BATRA Return | 23% | 0% | 40% | -5% | 4% | 34% | 128% |
| Peers Return | 19% | 3% | 11% | -3% | 16% | 15% | 76% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 9% | 99% |
Monthly Win Rates [3] | |||||||
| BATRA Win Rate | 42% | 0% | 25% | 33% | 42% | 86% | |
| Peers Win Rate | 58% | 52% | 54% | 54% | 44% | 61% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 43% | |
Max Drawdowns [4] | |||||||
| BATRA Max Drawdown | -22% | 0% | -22% | -13% | -17% | -6% | |
| Peers Max Drawdown | -19% | -29% | -21% | -19% | -20% | -16% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: MSGS, RCI, VICI, EPR.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 7/9/2026 (YTD)
How Low Can It Go
| Event | BATRA | S&P 500 |
|---|---|---|
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -16.5% | -9.5% |
| % Gain to Breakeven | 19.8% | 10.5% |
| Time to Breakeven | 248 days | 24 days |
| 2020 COVID-19 Crash | ||
| % Loss | -52.1% | -33.7% |
| % Gain to Breakeven | 108.9% | 50.9% |
| Time to Breakeven | 323 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -12.3% | -19.2% |
| % Gain to Breakeven | 14.0% | 23.8% |
| Time to Breakeven | 38 days | 105 days |
In The Past
Atlanta Braves's stock fell -9.7% during the 2025 US Tariff Shock. Such a loss loss requires a 10.7% gain to breakeven.
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| Event | BATRA | S&P 500 |
|---|---|---|
| 2020 COVID-19 Crash | ||
| % Loss | -52.1% | -33.7% |
| % Gain to Breakeven | 108.9% | 50.9% |
| Time to Breakeven | 323 days | 140 days |
In The Past
Atlanta Braves's stock fell -9.7% during the 2025 US Tariff Shock. Such a loss loss requires a 10.7% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Atlanta Braves (BATRA)
Atlanta Braves Holdings, Inc. (BATRA) operates primarily as a professional sports and entertainment company. Its core business revolves around the ownership and management of a Major League Baseball (MLB) team, the Atlanta Braves. This involves all facets of running a professional baseball franchise, including team operations, player development, game day experiences, and fan engagement.
The company's main products and services are centered on professional baseball. This includes generating revenue through ticket sales for games, selling merchandise such as apparel and memorabilia, concessions, and licensing media rights for game broadcasts. Additionally, BATRA owns and operates the team's home stadium, Truist Park, which serves as the venue for games and other events, further contributing to its entertainment offerings.
BATRA's primary customers are baseball fans, sports enthusiasts, and the broader public who attend games, purchase team merchandise, or engage with team-related content. Beyond its baseball operations, a significant component of the company's business is its involvement in a mixed-use real estate development project adjacent to the stadium, known as The Battery Atlanta. This development encompasses retail, dining, entertainment venues, office spaces, and residential properties, diversifying BATRA's revenue streams and market reach beyond traditional sports operations.
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- A publicly traded Dallas Cowboys, but the company also built and owns the entire entertainment district surrounding the stadium.
- Like a small-scale Las Vegas Strip, where the main attraction is a baseball team and its stadium, surrounded by a vibrant mix of shops, restaurants, and hotels.
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- Professional Baseball Team Operations: Operates the Atlanta Braves Major League Baseball club, generating revenue from games, media rights, and sponsorships.
- Stadium Operations: Manages the baseball club's stadium for games, events, and other revenue-generating activities like concessions and parking.
- Mixed-Use Real Estate Development: Develops and operates a mixed-use real estate project, often adjacent to the stadium, to generate revenue from various commercial and entertainment ventures.
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The Atlanta Braves Holdings, Inc. (BATRA) primarily sells its products and services to individuals. As an operator of a professional baseball club, its stadium, and an associated mixed-use development, a significant portion of its revenue is derived directly from individual consumers.
The major customer categories served by Atlanta Braves Holdings, Inc. are:
- Sports Fans and Game Attendees: These are individuals who purchase tickets to attend Atlanta Braves baseball games, as well as those who purchase concessions, merchandise, and other in-stadium experiences at Truist Park.
- Visitors to The Battery Atlanta: This category includes individuals who visit the mixed-use real estate development adjacent to Truist Park. These visitors frequent the various restaurants, shops, entertainment venues, and residential offerings within The Battery, even if they are not attending a baseball game.
- Consumers of Media Content: While broadcasting rights are sold to companies, the ultimate customers are individuals who consume Braves-related media content through television, radio, streaming services, and digital platforms. This group contributes indirectly through viewership and engagement which drives media rights value and advertising revenue.
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- Delaware North
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- The Coca-Cola Company (KO)
- Molson Coors Beverage Company (TAP)
- Southern Company (SO)
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Terence F. McGuirk Chairman, President & CEO, Atlanta Braves Holdings, Inc.
Terry McGuirk is the Chairman, President & CEO of Atlanta Braves Holdings, Inc., a role he officially assumed as President and Chief Executive Officer of the company effective September 1, 2024. Prior to this, he was Chairman and CEO of Braves Holdings, LLC. McGuirk has a long history with the organization and its subsidiary entities, having maintained executive oversight of all aspects of the Braves franchise since 2003, including team and player personnel, business operations, Truist Park, and representation at Major League Baseball ownership meetings. He also chairs the Braves Development Company, which is responsible for The Battery Atlanta mixed-use development. McGuirk spent 35 years at Turner Broadcasting System, Inc. (TBS), beginning in 1972 as an account executive. During his tenure at TBS, he was instrumental in launching the TBS Superstation and every Turner network through 2001. He served as President of Turner Sports, where he secured Olympics coverage for cable television for the first time, and succeeded R.E. (Ted) Turner as Chairman, President, and CEO of TBS, Inc. from 1996 to 2001.
Jill L. Robinson Executive Vice President, Chief Financial Officer and Treasurer
Jill Robinson was appointed Executive Vice President, Chief Financial Officer, and Treasurer of Atlanta Braves Holdings, Inc., effective September 1, 2024. She joined the Braves in April 2018 as Chief Financial Officer and Executive Vice President of Braves Holdings. In her role, Robinson oversees the Braves' entire accounting and finance operation and manages the Braves' financial interests in The Battery Atlanta. Before joining the Braves, Robinson spent 16 years at McKesson Corporation, a Fortune 500 company. Her positions at McKesson included chief financial officer and senior vice president for McKesson Technology Solutions, a $3 billion healthcare technology company, from February 2013 to April 2018. She also served as CFO/SVP at McKesson Provider Technologies from 2011 to 2013. Robinson recently exercised options and sold shares under a pre-arranged Rule 10b5-1 trading plan in February 2026.
Derek Schiller Executive Vice President, Business
Derek Schiller serves as Executive Vice President, Business of Atlanta Braves Holdings, Inc., effective September 1, 2024. He also holds the title of President & CEO, Atlanta Braves. Schiller manages all business functions of the front office, including corporate partnerships, ticket sales, broadcasting, licensing, merchandising, and all ballpark operations. He joined the Braves in November 2003 as senior vice president of sales and marketing, advancing to executive vice president in August 2007, and later becoming President in 2016 and President and CEO of the Braves in 2018. Schiller was instrumental in securing plans for Truist Park and The Battery Atlanta and played a pivotal role throughout the design and execution phases of the project. His prior experience includes serving as vice president of business development for the New York Yankees from 1996 to 1997 and vice president of sales and marketing for the Atlanta Thrashers hockey team since 1998.
Mike Plant Executive Vice President, Development
Mike Plant is the Executive Vice President, Development for Atlanta Braves Holdings, Inc., and also serves as President & CEO of Braves Development Company. He is responsible for overseeing the Braves' real estate and development holdings, including the management of The Battery Atlanta, encompassing its development, project management, design, financing, construction, and leasing activities. Plant also manages the Spring Training complex in North Port, Florida. As part of the Braves' executive leadership team, he was instrumental in the efforts to secure and plan Truist Park and the adjacent mixed-use development, The Battery Atlanta.
DeRetta Rhodes, PhD Executive Vice President, Chief Culture Officer
DeRetta Rhodes, PhD, holds the position of Executive Vice President, Chief Culture Officer for Atlanta Braves Holdings, Inc. She is also listed as Executive Vice President, Chief People & Culture Officer.
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Dependence on On-Field Performance and Fan Engagement
The financial success of Atlanta Braves Holdings, Inc. is highly contingent on the Atlanta Braves' performance on the field. Postseason appearances and victories significantly drive revenue from ticket sales, merchandise, concessions, sponsorships, and broadcasting. Conversely, a decline in team performance can lead to reduced fan enthusiasm and a decrease in these critical revenue streams.
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Uncertainty in Media Rights Revenue and Evolving Media Landscape
The company faces risks associated with its broadcasting partnerships and the broader changes in the media landscape. The recent termination of the Braves Broadcast Agreement with SportSouth due to non-payment highlights vulnerabilities in media rights revenue. The Braves are now navigating a new plan for media rights through "BravesVision," introducing uncertainty regarding future broadcasting revenue in an evolving environment where consumer preferences are shifting towards streaming.
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Major League Baseball Labor Relations and Player Costs
Labor disputes within Major League Baseball (MLB), such as strikes or lockouts, pose a significant risk as they can disrupt the game schedule and adversely affect revenue. Furthermore, the company has substantial financial obligations related to player contracts, which can constrain financial flexibility and contribute to high operating costs. Increases in major league player salaries are a continuous factor impacting profitability.
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The disruption of the traditional regional sports network (RSN) broadcast model due to cord-cutting and changing media consumption habits poses a clear emerging threat. This trend has led to financial instability and bankruptcies among RSNs, directly impacting the significant revenue streams that professional sports teams, including the Atlanta Braves, derive from local broadcast rights. The uncertainty surrounding future broadcast deals and the potential devaluation of these rights presents a tangible financial risk to the company.
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Atlanta Braves Holdings, Inc. (symbol: BATRA) primarily operates in two main areas: owning and operating a Major League Baseball (MLB) club (the Atlanta Braves) and managing a mixed-use real estate development (The Battery Atlanta).
Major League Baseball Club Operations (United States)
The addressable markets for the Atlanta Braves' baseball club operations are significant within the United States across various revenue streams:
- Overall Major League Baseball Market: The Major League Baseball market in North America was projected to grow from approximately USD 13.2 billion in 2025 to USD 21.0 billion by 2033. Another report indicated MLB generated a record US$12.1 billion in 2024.
- Sports Events Tickets: The U.S. sports events tickets market generated USD 7,364.3 million in revenue in 2022 and is expected to reach USD 21,340.1 million by 2030, growing at a compound annual growth rate (CAGR) of 14.2% from 2023 to 2030. North America held over 50% of the global revenue for sports events tickets in 2024.
- Sports Broadcasting Rights: Spending on US sports rights reached an estimated USD 30.5 billion in 2025. The United States sports broadcasting media market was valued at USD 30.23 billion in 2025 and is expected to reach USD 34.40 billion by 2035.
- Sports Sponsorships: The United States Sports Sponsorship Market was valued at USD 20.31 billion in 2024 and is projected to reach USD 43.45 billion by 2033. North America holds a 34.5% share of the global Sports Sponsorship Market, amounting to USD 22.11 billion in 2024. US sports sponsorships generated US$11 billion in media value in 2024.
- Licensed Sports Merchandise: The U.S. licensed sports merchandise market reached USD 15.05 billion in 2025. North America's licensed sports merchandise market accounted for 51.8% of the global market share in 2025.
Mixed-Use Real Estate Development (Atlanta, Georgia Region)
The addressable market for the mixed-use real estate development, The Battery Atlanta, is primarily localized to the Atlanta metropolitan area and its visitor economy. While a single market size figure for mixed-use development is not available, its scale and economic impact demonstrate its market presence:
- Development Size and Value: The Battery Atlanta is a 1.5-million square foot complex. The taxable property values at The Battery Atlanta significantly increased from $5 million in 2014 to $736 million in 2022.
- Economic Impact and Revenue Generation: The Battery Atlanta, along with Truist Park, generated over $40.3 million in combined tax revenue for Cobb County and the State of Georgia in 2023. In 2022, this figure was more than $38 million.
- Visitor Economy: The Battery Atlanta welcomed approximately 10.3 million visitors in 2023. In 2022, it hosted over ten million visitors.
- Regional Context: The Atlanta metropolitan area has a population exceeding 6 million residents. The region is experiencing significant growth in multifamily construction, with nearly 19,239 units under construction in the Atlanta market, representing a 3.5% expansion of existing inventory.
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Here are 3-5 expected drivers of future revenue growth for Atlanta Braves Holdings, Inc. (BATRA) over the next 2-3 years:
- Continued Expansion and Performance of The Battery Atlanta Mixed-Use Development: The Battery Atlanta remains a significant, year-round revenue generator for Atlanta Braves Holdings, Inc., independent of the baseball season. Revenue from mixed-use development increased by 45% in 2025, reaching $97 million, largely driven by new leases and the acquisition of Pennant Park in April 2025, which expanded The Battery's footprint by over 30%. The development continues to attract millions of visitors and generate record tenant sales, with further growth anticipated from ongoing leasing activities and new developments like the Truist headquarters building.
- Growth in Broadcasting and Media Rights Revenue through BravesVision: A key driver for future revenue growth is the company's new strategy in local media rights, including the launch of "BravesVision" for the 2026 season. This in-house distribution and streaming platform gives the organization full control over the production, sales, and distribution of local Braves broadcasts, aiming to enhance the fan experience and directly drive revenue growth. This shift follows the termination of a long-term local broadcasting agreement, allowing the Braves to monetize their media rights directly through additional streaming rights and contractual rate increases.
- Increased Ticket Sales and Sponsorship Revenue: The Atlanta Braves have reported record-breaking regular season ticket sales and sponsorship revenue in 2025, with over 1.9 million tickets already sold for the 2026 season across various product lines. Strong demand, sold-out premium clubs with robust waitlists, and contractual rate increases on season tickets and existing sponsorship agreements are expected to continue contributing to baseball revenue growth. The addition of 19 new corporate partners in 2025, bringing the total to 185, also points to ongoing sponsorship revenue growth.
- Expanded Event Activity at Truist Park and The Battery Atlanta: Beyond baseball games, increased event activity at Truist Park and within The Battery Atlanta is a notable revenue driver. The Battery Atlanta hosted approximately 380 on-site events in 2025, including concerts and other programming, which attracts millions of visitors annually. Continued new event programming and tenant engagement within the mixed-use development are expected to support durable revenue growth.
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Share Repurchases
- Atlanta Braves Holdings, Inc. did not repurchase any common stock during the reported period, which includes fiscal year 2025.
Share Issuance
- Atlanta Braves Holdings, Inc. was spun off from Liberty Media in July 2023, resulting in the establishment of its current share capital structure.
- As of January 31, 2024, the company had 10,318,197 Series A, 977,776 Series B, and 50,577,776 Series C common shares outstanding.
Outbound Investments
- In April 2025, the company completed the acquisition of certain real estate assets adjacent to The Battery Atlanta, enhancing its Mixed-Use Development segment.
- Atlanta Braves Holdings also acquired a 0.8 million square-foot office park adjacent to The Battery Atlanta.
Capital Expenditures
- Capital expenditures of approximately $93.7 million consumed a significant portion of the company's operating cash flow, indicating heavy capital investment, likely for 2025.
- The company invested approximately $15 million in capital improvements for Truist Park across the fourth quarter of 2023 and early 2024.
- Development of The Battery Atlanta continued, including a 0.25 million square-foot office building that became operational in July 2025.
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 56.81 |
| Mkt Cap | 9.4 |
| Rev LTM | 1,079 |
| Op Inc LTM | 388 |
| FCF LTM | 435 |
| FCF 3Y Avg | 418 |
| CFO LTM | 435 |
| CFO 3Y Avg | 418 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 4.8% |
| Rev Chg 3Y Avg | 8.2% |
| Rev Chg Q | 4.8% |
| QoQ Delta Rev Chg LTM | 1.2% |
| Op Inc Chg LTM | 6.6% |
| Op Inc Chg 3Y Avg | 8.9% |
| Op Mgn LTM | 22.8% |
| Op Mgn 3Y Avg | 23.1% |
| QoQ Delta Op Mgn LTM | 0.3% |
| CFO/Rev LTM | 28.2% |
| CFO/Rev 3Y Avg | 28.5% |
| FCF/Rev LTM | 10.7% |
| FCF/Rev 3Y Avg | 9.1% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 9.4 |
| P/S | 6.7 |
| P/Op Inc | 6.9 |
| P/EBIT | 6.9 |
| P/E | 2.5 |
| P/CFO | 10.5 |
| Total Yield | 6.0% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 7.6% |
| D/E | 0.6 |
| Net D/E | 0.6 |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Baseball | 635 | 595 | 582 | 535 | 526 |
| Mixed-Use Development | 97 | 67 | 59 | 53 | 42 |
| Corporate and Other | 0 | 0 | |||
| Total | 732 | 663 | 641 | 588 | 568 |
| $ Mil | 2025 | 2024 |
|---|---|---|
| Mixed-Use Development | 69 | 45 |
| Baseball | 51 | 7 |
| Corporate and other unallocated costs | -12 | |
| Stock-based compensation | -16 | -17 |
| Impairment expense | -30 | |
| Depreciation and amortization | -76 | -63 |
| Corporate and Other | -12 | |
| Total | -14 | -40 |
| $ Mil | 2024 | 2023 | 2022 |
|---|---|---|---|
| Baseball | 893 | 882 | 953 |
| Mixed-Use Development | 603 | 572 | 516 |
| Corporate and Other | 59 | -1 | 70 |
| Elimination | -31 | 51 | -48 |
| Total | 1,524 | 1,504 | 1,491 |
Price Behavior
| Market Price | $56.81 | |
| Market Cap ($ Bil) | 3.6 | |
| First Trading Date | 04/18/2016 | |
| Distance from 52W High | -1.4% | |
| 50 Days | 200 Days | |
| DMA Price | $54.42 | $47.44 |
| DMA Trend | up | up |
| Distance from DMA | 4.4% | 19.8% |
| 3M | 1YR | |
| Volatility | 20.5% | 17.8% |
| Downside Capture | -30.69 | 30.80 |
| Upside Capture | 39.26 | 42.33 |
| Correlation (SPY) | 13.5% | 26.4% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | -0.23 | 0.03 | 0.24 | 0.41 | 0.39 | 0.56 |
| Up Beta | 0.57 | 0.82 | 0.54 | 0.31 | 0.41 | 0.49 |
| Down Beta | -0.28 | -0.25 | -0.33 | 0.44 | 0.31 | 0.53 |
| Up Capture | -14% | 13% | 51% | 66% | 33% | 36% |
| Bmk +ve Days | 11 | 24 | 40 | 67 | 140 | 429 |
| Stock +ve Days | 12 | 21 | 36 | 68 | 126 | 362 |
| Down Capture | -69% | -35% | -14% | 16% | 46% | 78% |
| Bmk -ve Days | 10 | 17 | 23 | 58 | 112 | 321 |
| Stock -ve Days | 9 | 20 | 27 | 56 | 120 | 369 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with BATRA | |
|---|---|---|---|---|
| BATRA | 17.2% | 17.7% | 0.74 | - |
| Sector ETF (XLC) | 4.5% | 13.8% | 0.08 | 31.9% |
| Equity (SPY) | 22.3% | 12.5% | 1.33 | 26.2% |
| Gold (GLD) | 24.4% | 27.8% | 0.77 | 2.6% |
| Commodities (DBC) | 23.6% | 18.7% | 1.00 | -23.8% |
| Real Estate (VNQ) | 13.2% | 13.9% | 0.65 | 45.3% |
| Bitcoin (BTCUSD) | -42.8% | 42.8% | -1.18 | 16.2% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with BATRA | |
|---|---|---|---|---|
| BATRA | 6.7% | 21.3% | 0.38 | - |
| Sector ETF (XLC) | 7.5% | 20.7% | 0.28 | 39.1% |
| Equity (SPY) | 13.4% | 17.1% | 0.61 | 40.6% |
| Gold (GLD) | 18.0% | 18.3% | 0.80 | 8.2% |
| Commodities (DBC) | 7.5% | 19.5% | 0.28 | 0.9% |
| Real Estate (VNQ) | 2.9% | 18.9% | 0.06 | 41.0% |
| Bitcoin (BTCUSD) | 12.3% | 53.5% | 0.42 | 13.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with BATRA | |
|---|---|---|---|---|
| BATRA | 10.6% | 30.3% | 0.46 | - |
| Sector ETF (XLC) | 9.1% | 22.2% | 0.47 | 43.2% |
| Equity (SPY) | 15.8% | 17.9% | 0.75 | 47.2% |
| Gold (GLD) | 11.7% | 16.1% | 0.59 | 0.1% |
| Commodities (DBC) | 6.1% | 18.0% | 0.27 | 15.4% |
| Real Estate (VNQ) | 5.2% | 20.7% | 0.22 | 45.5% |
| Bitcoin (BTCUSD) | 58.0% | 66.2% | 0.98 | 13.9% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 6/12/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/11/2026 | -1.0% | -1.7% | -2.2% |
| 2/25/2026 | 2.8% | 1.9% | -0.1% |
| 11/5/2025 | -0.4% | -0.3% | -0.8% |
| 8/7/2025 | -0.0% | -0.1% | -3.7% |
| 5/12/2025 | 1.5% | 2.7% | 3.9% |
| 2/26/2025 | 0.8% | 1.6% | 3.0% |
| 11/7/2024 | -2.7% | -4.3% | -4.0% |
| 8/8/2024 | -1.2% | -0.1% | -3.2% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 5 | 3 | 4 |
| # Negative | 7 | 9 | 8 |
| Median Positive | 1.0% | 1.9% | 2.4% |
| Median Negative | -1.2% | -1.3% | -2.7% |
| Max Positive | 2.8% | 2.7% | 3.9% |
| Max Negative | -2.7% | -6.1% | -11.7% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/11/2026 | -1.0% | -1.7% | -2.2% |
| 2/25/2026 | 2.8% | 1.9% | -0.1% |
| 11/5/2025 | -0.4% | -0.3% | -0.8% |
| 8/7/2025 | -0.0% | -0.1% | -3.7% |
| 5/12/2025 | 1.5% | 2.7% | 3.9% |
| 2/26/2025 | 0.8% | 1.6% | 3.0% |
| 11/7/2024 | -2.7% | -4.3% | -4.0% |
| 8/8/2024 | -1.2% | -0.1% | -3.2% |
| 5/8/2024 | 0.4% | -1.9% | -1.1% |
| 2/29/2024 | 1.0% | -1.3% | 0.8% |
| 11/6/2023 | -2.4% | -6.1% | 1.9% |
| 8/4/2023 | -2.6% | -0.1% | -11.7% |
| SUMMARY STATS | |||
| # Positive | 5 | 3 | 4 |
| # Negative | 7 | 9 | 8 |
| Median Positive | 1.0% | 1.9% | 2.4% |
| Median Negative | -1.2% | -1.3% | -2.7% |
| Max Positive | 2.8% | 2.7% | 3.9% |
| Max Negative | -2.7% | -6.1% | -11.7% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/11/2026 | 10-Q |
| 12/31/2025 | 02/26/2026 | 10-K |
| 09/30/2025 | 11/05/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/12/2025 | 10-Q |
| 12/31/2024 | 03/03/2025 | 10-K |
| 09/30/2024 | 11/07/2024 | 10-Q |
| 06/30/2024 | 08/08/2024 | 10-Q |
| 03/31/2024 | 05/08/2024 | 10-Q |
| 12/31/2023 | 02/29/2024 | 10-K |
| 09/30/2023 | 11/06/2023 | 10-Q |
| 06/30/2023 | 08/04/2023 | 10-Q |
| 03/31/2023 | 05/05/2023 | 10-Q |
| 12/31/2022 | 03/01/2023 | 10-K |
| 09/30/2022 | 11/04/2022 | 10-Q |
| 06/30/2022 | 08/05/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/11/2026 | 10-Q |
| 12/31/2025 | 02/26/2026 | 10-K |
| 09/30/2025 | 11/05/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/12/2025 | 10-Q |
| 12/31/2024 | 03/03/2025 | 10-K |
| 09/30/2024 | 11/07/2024 | 10-Q |
| 06/30/2024 | 08/08/2024 | 10-Q |
| 03/31/2024 | 05/08/2024 | 10-Q |
| 12/31/2023 | 02/29/2024 | 10-K |
| 09/30/2023 | 11/06/2023 | 10-Q |
| 06/30/2023 | 08/04/2023 | 10-Q |
| 03/31/2023 | 05/05/2023 | 10-Q |
| 12/31/2022 | 03/01/2023 | 10-K |
| 09/30/2022 | 11/04/2022 | 10-Q |
| 06/30/2022 | 08/05/2022 | 10-Q |
| 03/31/2022 | 05/06/2022 | 10-Q |
| 12/31/2021 | 02/25/2022 | 10-K |
| 09/30/2021 | 11/04/2021 | 10-Q |
| 06/30/2021 | 08/06/2021 | 10-Q |
| 03/31/2021 | 05/07/2021 | 10-Q |
| 12/31/2020 | 02/26/2021 | 10-K |
| 09/30/2020 | 11/05/2020 | 10-Q |
| 06/30/2020 | 08/10/2020 | 10-Q |
| 03/31/2020 | 05/07/2020 | 10-Q |
| 12/31/2019 | 02/26/2020 | 10-K |
| 09/30/2019 | 11/12/2019 | 10-Q |
| 06/30/2019 | 08/08/2019 | 10-Q |
Insider Activity
Updated 4/26/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Gamco, Investors, Inc ET AL | Direct | Sell | 3032026 | 48.20 | 500 | 24,100 | 554,300 | Form | |
| 2 | Malone, John C | Direct | Buy | 2272026 | 58.00 | 10,868 | 630,344 | 843,146 | Form | |
| 3 | Malone, John C | Direct | Sell | 2272026 | 43.13 | 14,614 | 630,302 | 114,835,091 | Form | |
| 4 | Robinson, Jill L | EVP, CFO & Treasurer | Direct | Sell | 2182026 | 42.00 | 60,000 | 2,520,000 | 3,337,320 | Form |
| 5 | Malone, John C | Direct | Buy | 2062026 | 44.23 | 35,000 | 1,548,050 | 23,081,956 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Gamco, Investors, Inc ET AL | Direct | Sell | 3032026 | 48.20 | 500 | 24,100 | 554,300 | Form | |
| 2 | Malone, John C | Direct | Buy | 2272026 | 58.00 | 10,868 | 630,344 | 843,146 | Form | |
| 3 | Malone, John C | Direct | Sell | 2272026 | 43.13 | 14,614 | 630,302 | 114,835,091 | Form | |
| 4 | Robinson, Jill L | EVP, CFO & Treasurer | Direct | Sell | 2182026 | 42.00 | 60,000 | 2,520,000 | 3,337,320 | Form |
| 5 | Malone, John C | Direct | Buy | 2062026 | 44.23 | 35,000 | 1,548,050 | 23,081,956 | Form | |
| 6 | Malone, John C | Direct | Buy | 2062026 | 48.17 | 3,669 | 176,736 | 176,736 | Form | |
| 7 | Robinson, Jill L | EVP, CFO & Treasurer | Direct | Sell | 2032026 | 40.00 | 20,000 | 800,000 | 3,178,400 | Form |
| 8 | Heller, Gregory John | EVP, CLO & Secretary | Direct | Sell | 12152025 | 39.71 | 7,423 | 294,767 | 903,045 | Form |
| 9 | Plant, Michael P | EVP, Development | Direct | Sell | 12152025 | 39.74 | 4,874 | 193,693 | 9,759,866 | Form |
| 10 | Robinson, Jill L | EVP, CFO & Treasurer | Direct | Sell | 12152025 | 39.70 | 3,830 | 152,051 | 3,154,562 | Form |
| 11 | Schiller, Derek Gordon | EVP, Business | Direct | Sell | 12152025 | 39.73 | 4,874 | 193,644 | 12,590,755 | Form |
| 12 | McGuirk, Terence F | Chairman, President & CEO | Direct | Sell | 12152025 | 39.72 | 6,688 | 265,647 | 9,878,165 | Form |
| 13 | Rhodes, Deretta C | See remarks | Direct | Sell | 12152025 | 39.71 | 826 | 32,800 | 239,848 | Form |
| 14 | Robinson, Jill L | EVP, CFO & Treasurer | Direct | Sell | 12082025 | 38.65 | 6,875 | 265,719 | 2,923,100 | Form |
| 15 | Plant, Michael P | EVP, Development | Direct | Sell | 12082025 | 38.65 | 8,893 | 343,714 | 9,249,911 | Form |
| 16 | Rhodes, Deretta C | EVP, Chief Culture Officer | Direct | Sell | 12082025 | 38.70 | 1,501 | 58,089 | 192,958 | Form |
| 17 | Heller, Gregory John | EVP, CLO & Secretary | Direct | Sell | 12082025 | 38.63 | 6,122 | 236,493 | 869,330 | Form |
| 18 | McGuirk, Terence F | Chairman, President & CEO | Direct | Sell | 12082025 | 38.63 | 12,012 | 464,024 | 9,284,373 | Form |
| 19 | Schiller, Derek Gordon | EVP, Business | Direct | Sell | 12082025 | 38.63 | 8,343 | 322,290 | 12,000,023 | Form |
| 20 | Robinson, Jill L | EVP, CFO & Treasurer | Direct | Sell | 12022025 | 39.46 | 20,000 | 789,180 | 2,713,004 | Form |
| 21 | Malone, John C | Direct | Buy | 11212025 | 42.00 | 2,259 | 94,878 | 20,448,204 | Form | |
| 22 | Malone, John C | Direct | Buy | 11192025 | 41.99 | 4,631 | 194,456 | 20,348,480 | Form | |
| 23 | Malone, John C | Direct | Buy | 11192025 | 41.97 | 28,567 | 1,198,957 | 20,144,425 | Form | |
| 24 | Malone, John C | Direct | Buy | 11172025 | 41.97 | 18,787 | 788,490 | 18,945,468 | Form | |
| 25 | Malone, John C | Direct | Buy | 11172025 | 41.99 | 1,600 | 67,189 | 18,166,928 | Form | |
| 26 | Malone, John C | Direct | Buy | 11132025 | 41.99 | 3,840 | 161,234 | 18,097,584 | Form | |
| 27 | Malone, John C | Direct | Buy | 11102025 | 41.96 | 23,200 | 973,426 | 17,923,535 | Form | |
| 28 | Malone, John C | Direct | Buy | 11102025 | 41.95 | 31,431 | 1,318,530 | 16,946,877 | Form | |
| 29 | Malone, John C | Direct | Buy | 10292025 | 41.99 | 840 | 35,275 | 15,644,739 | Form | |
| 30 | Robinson, Jill L | EVP, CFO & Treasurer | Direct | Sell | 10032025 | 41.00 | 20,000 | 819,960 | 2,818,817 | Form |
| 31 | Gamco, Investors, Inc ET AL | By: Investment Partnership III | Sell | 9302025 | 45.35 | 500 | Form | |||
| 32 | Gamco, Investors, Inc ET AL | By: Investment Partnership III | Sell | 9262025 | 45.51 | 500 | 22,755 | 22,755 | Form | |
| 33 | Gamco, Investors, Inc ET AL | By: Investment Partnership III | Sell | 9262025 | 45.41 | 800 | 36,328 | 45,410 | Form | |
| 34 | Gamco, Investors, Inc ET AL | By: Investment Partnership III | Sell | 9192025 | 45.19 | 1,100 | 49,714 | 81,350 | Form | |
| 35 | Gamco, Investors, Inc ET AL | By: Limited Partnership III | Sell | 9192025 | 45.49 | 800 | 36,391 | 131,918 | Form | |
| 36 | Heller, Gregory John | EVP, CLO & Secretary | Direct | Sell | 8222025 | 43.45 | 60,000 | 2,607,000 | 646,362 | Form |
| 37 | Robinson, Jill L | EVP, CFO & Treasurer | Direct | Sell | 8192025 | 43.82 | 40,000 | 1,752,800 | 3,012,844 | Form |
| 38 | Schiller, Derek Gordon | EVP, Business | Direct | Sell | 6232025 | 45.50 | 30,000 | 1,365,000 | 13,660,602 | Form |
| 39 | Gamco, Investors, Inc ET AL | By: Limited Partnership III | Sell | 6232025 | 48.12 | 100 | 4,812 | 178,044 | Form | |
| 40 | Schiller, Derek Gordon | EVP, Business | Direct | Sell | 6232025 | 44.00 | 40,000 | 1,760,000 | 13,210,252 | Form |
| 41 | Plant, Michael P | EVP, Development | Direct | Sell | 6132025 | 43.00 | 69,000 | 2,967,000 | 8,840,499 | Form |
| 42 | Schiller, Derek Gordon | EVP, Business | Direct | Sell | 6132025 | 43.00 | 72,505 | 3,117,715 | 12,910,019 | Form |
| 43 | Gabelli, Mario J | Direct | Buy | 5292025 | 43.45 | 1,549 | 67,304 | 1,179,754 | Form | |
| 44 | Gabelli, Mario J | Direct | Buy | 5292025 | 43.45 | 451 | 19,596 | 1,112,450 | Form | |
| 45 | Rhodes, Deretta C | EVP, Chief Culture Officer | Direct | Sell | 5152025 | 41.20 | 5,000 | 206,000 | 128,214 | Form |
| 46 | Rhodes, Deretta C | EVP, Chief Culture Officer | Direct | Sell | 5152025 | 40.97 | 767 | 31,424 | 127,499 | Form |
| 47 | Heller, Gregory John | EVP, CLO & Secretary | Direct | Sell | 5142025 | 41.25 | 25,000 | 1,031,250 | 613,635 | Form |
| 48 | Malone, John C | Direct | Buy | 4232025 | 41.94 | 8,371 | 351,080 | 15,589,392 | Form | |
| 49 | Malone, John C | Direct | Buy | 4182025 | 42.00 | 282 | 11,844 | 15,260,112 | Form | |
| 50 | Malone, John C | Direct | Buy | 4182025 | 41.91 | 25,182 | 1,055,378 | 15,215,593 | Form | |
| 51 | Malone, John C | Direct | Buy | 4162025 | 42.00 | 1,202 | 50,484 | 14,190,624 | Form | |
| 52 | Malone, John C | Direct | Buy | 4162025 | 41.99 | 3,609 | 151,542 | 14,136,773 | Form | |
| 53 | Malone, John C | Direct | Buy | 4142025 | 41.99 | 2,191 | 92,000 | 13,985,231 | Form | |
| 54 | Malone, John C | Direct | Buy | 4142025 | 41.80 | 44,258 | 1,849,984 | 13,830,366 | Form | |
| 55 | Malone, John C | Direct | Buy | 4102025 | 40.57 | 32,184 | 1,305,705 | 11,627,849 | Form | |
| 56 | Malone, John C | Direct | Buy | 4102025 | 40.28 | 38,452 | 1,548,847 | 10,248,360 | Form |
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