AppLovin (APP)


Market Price (11/7/2026): $391.05 | Market Cap: $129.6 BilInvestor Relations Sector: Communication Services | Industry: Advertising

AppLovin (APP)


Market Price (11/7/2026): $391.05
Market Cap: $129.6 Bil
Sector: Communication Services
Industry: Advertising

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 58%

Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 78%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 64%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 64%, CFO LTM is 4.9 Bil, FCF LTM is 4.9 Bil

Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -38%

Stock buyback support
Stock Buyback 3Y Total is 6.0 Bil

Megatrend and thematic drivers
Megatrends include Digital Advertising, Social Media & Creator Economy, and Digital Content & Streaming. Themes include Ad-Tech Platforms, Show more.

Expensive valuation multiples
P/SPrice/Sales ratio is 16x

Short seller report
Muddy Waters Research report on 3/27/2025.

Key risks
APP key risks include [1] ongoing government investigations (SEC, Show more.

0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 58%
1 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 78%
2 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 64%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 64%, CFO LTM is 4.9 Bil, FCF LTM is 4.9 Bil
3 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -38%
4 Stock buyback support
Stock Buyback 3Y Total is 6.0 Bil
5 Megatrend and thematic drivers
Megatrends include Digital Advertising, Social Media & Creator Economy, and Digital Content & Streaming. Themes include Ad-Tech Platforms, Show more.
6 Expensive valuation multiples
P/SPrice/Sales ratio is 16x
7 Short seller report
Muddy Waters Research report on 3/27/2025.
8 Key risks
APP key risks include [1] ongoing government investigations (SEC, Show more.

APP in ETFs

Weight = APP's share of each fund

SPY0.10%
VOO0.12%
IVV0.10%
VTI0.11%
ITOT0.14%
QQQ0.34%
QQQM0.34%
IWB0.08%
+33 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 11/5/2026

AppLovin (APP) stock has remained largely at the same level since 7/31/2026 because of the following key factors:

1. Disappointing Fiscal Q2 2026 Earnings and AI Model Concerns.

AppLovin reported its fiscal Q2 2026 earnings on August 5, 2026, with revenue of $1.92 billion, missing analysts' consensus estimates of $1.94 billion. Management indicated weaker-than-usual improvements in their AI models during the quarter and stated that their generative AI video tool was "still [a] work in progress" and had not yet been fully rolled out. This news led to a significant stock decline of approximately 19.66% on August 6, 2026.

2. Negative Analyst Report on eCommerce Ad Growth.

Just prior to the specified period, on July 13, 2026, a Bank of America Securities analyst published a note highlighting that AppLovin's eCommerce footprint showed slower expansion in June, suggesting a "muted GA start" for its advertising platform. The analyst subsequently lowered revenue estimates for the company, which resulted in a 12.6% drop in AppLovin's stock price on July 13, 2026, setting a negative tone that carried into the analyzed period.

Show more
Updated on 11/5/2026

AppLovin (APP) stock has remained largely at the same level since 7/31/2026 because of the following key factors:

1. Disappointing Fiscal Q2 2026 Earnings and AI Model Concerns.

AppLovin reported its fiscal Q2 2026 earnings on August 5, 2026, with revenue of $1.92 billion, missing analysts' consensus estimates of $1.94 billion. Management indicated weaker-than-usual improvements in their AI models during the quarter and stated that their generative AI video tool was "still [a] work in progress" and had not yet been fully rolled out. This news led to a significant stock decline of approximately 19.66% on August 6, 2026.

2. Negative Analyst Report on eCommerce Ad Growth.

Just prior to the specified period, on July 13, 2026, a Bank of America Securities analyst published a note highlighting that AppLovin's eCommerce footprint showed slower expansion in June, suggesting a "muted GA start" for its advertising platform. The analyst subsequently lowered revenue estimates for the company, which resulted in a 12.6% drop in AppLovin's stock price on July 13, 2026, setting a negative tone that carried into the analyzed period.

3. Securities Fraud Class Action Lawsuit Allegations.

A securities fraud class action lawsuit was initiated, alleging that AppLovin made misleading statements between February 12, 2026, and August 5, 2026, regarding the consistent improvement of its AI models and the readiness of its generative AI video creative tool. The lawsuit specifically cited the stock price declines on July 13, 2026, and August 6, 2026, as evidence of the impact of these alleged misrepresentations, contributing to investor uncertainty.

4. Substantial Insider Selling Activity.

During the six months leading up to October 2026, AppLovin insiders engaged in significant selling activity, offloading $197.30 million worth of stock without any corresponding insider purchases. This included a single sale by an Independent Director for $98 million worth of shares. Such considerable insider selling can signal a lack of confidence in the company's immediate future performance, contributing to downward pressure on the stock price.

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Stock Movement Drivers

Fundamental Drivers

The -1.2% change in APP stock from 7/31/2026 to 11/6/2026 was primarily driven by a -22.8% change in the company's P/E Multiple.
(LTM values as of)731202611062026Change
Stock Price ($)395.90391.22-1.2%
Change Contribution By: 
Total Revenues ($ Mil)6,1647,60923.4%
Net Income Margin (%)64.3%65.9%2.5%
P/E Multiple33.726.0-22.8%
Shares Outstanding (Mil)3373341.1%
Cumulative Contribution-1.2%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2026 to 11/6/2026
ReturnCorrelation
APP-1.2% 
Market (SPY)-1.6%-13.2%
Sector (XLC)-3.2%34.5%

Fundamental Drivers

The -12.4% change in APP stock from 4/30/2026 to 11/6/2026 was primarily driven by a -42.5% change in the company's P/E Multiple.
(LTM values as of)430202611062026Change
Stock Price ($)446.35391.22-12.4%
Change Contribution By: 
Total Revenues ($ Mil)5,4817,60938.8%
Net Income Margin (%)60.8%65.9%8.3%
P/E Multiple45.326.0-42.5%
Shares Outstanding (Mil)3383341.4%
Cumulative Contribution-12.4%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 11/6/2026
ReturnCorrelation
APP-12.4% 
Market (SPY)2.6%3.1%
Sector (XLC)-9.8%31.3%

Fundamental Drivers

The -38.6% change in APP stock from 10/31/2025 to 11/6/2026 was primarily driven by a -70.7% change in the company's P/E Multiple.
(LTM values as of)1031202511062026Change
Stock Price ($)637.33391.22-38.6%
Change Contribution By: 
Total Revenues ($ Mil)4,2527,60978.9%
Net Income Margin (%)57.1%65.9%15.3%
P/E Multiple88.826.0-70.7%
Shares Outstanding (Mil)3393341.5%
Cumulative Contribution-38.6%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2025 to 11/6/2026
ReturnCorrelation
APP-38.6% 
Market (SPY)8.7%23.1%
Sector (XLC)-7.9%35.2%

Fundamental Drivers

The 973.6% change in APP stock from 10/31/2023 to 11/6/2026 was primarily driven by a 9344.8% change in the company's Net Income Margin (%).
(LTM values as of)1031202311062026Change
Stock Price ($)36.44391.22973.6%
Change Contribution By: 
Total Revenues ($ Mil)2,8817,609164.1%
Net Income Margin (%)0.7%65.9%9344.8%
P/E Multiple647.226.0-96.0%
Shares Outstanding (Mil)3573347.0%
Cumulative Contribution973.6%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2023 to 11/6/2026
ReturnCorrelation
APP973.6% 
Market (SPY)81.9%40.0%
Sector (XLC)67.1%44.4%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
APP Return45%-89%278%713%108%-42%500%
Peers Return-1%-62%46%16%48%24%17%
S&P 500 Return27%-19%24%23%16%12%105%

Monthly Win Rates [3]
APP Win Rate67%8%83%83%58%27% 
Peers Win Rate47%32%63%50%50%51% 
S&P 500 Win Rate75%42%67%75%67%45% 

Max Drawdowns [4]
APP Max Drawdown--90%-27%-24%-57%-66% 
Peers Max Drawdown-47%-73%-45%-43%-54%-49% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: U, TTD, META, APPS, MGNI.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 11/6/2026 (YTD)

How Low Can It Go

EventAPPS&P 500
2025 US Tariff Shock
  % Loss-55.6%-18.8%
  % Gain to Breakeven125.3%23.1%
  Time to Breakeven153 days79 days
2024 Yen Carry Trade Unwind
  % Loss-20.4%-7.8%
  % Gain to Breakeven25.6%8.5%
  Time to Breakeven9 days18 days
2023 SVB Regional Banking Crisis
  % Loss-22.4%-6.7%
  % Gain to Breakeven28.8%7.1%
  Time to Breakeven25 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-81.6%-24.5%
  % Gain to Breakeven442.7%32.4%
  Time to Breakeven684 days427 days

Compare to U, TTD, META, APPS, MGNI

In The Past

AppLovin's stock fell -55.6% during the 2025 US Tariff Shock. Such a loss loss requires a 125.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventAPPS&P 500
2025 US Tariff Shock
  % Loss-55.6%-18.8%
  % Gain to Breakeven125.3%23.1%
  Time to Breakeven153 days79 days
2024 Yen Carry Trade Unwind
  % Loss-20.4%-7.8%
  % Gain to Breakeven25.6%8.5%
  Time to Breakeven9 days18 days
2023 SVB Regional Banking Crisis
  % Loss-22.4%-6.7%
  % Gain to Breakeven28.8%7.1%
  Time to Breakeven25 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-81.6%-24.5%
  % Gain to Breakeven442.7%32.4%
  Time to Breakeven684 days427 days

Compare to U, TTD, META, APPS, MGNI

In The Past

AppLovin's stock fell -55.6% during the 2025 US Tariff Shock. Such a loss loss requires a 125.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About AppLovin (APP)

AppLovin (APP) is a technology company that provides a comprehensive software-based platform for mobile app developers. Its core mission is to help these developers enhance both the marketing and monetization of their applications across the United States and internationally. Essentially, AppLovin offers the essential tools for developers to efficiently acquire users for their apps and effectively generate revenue from them.

The company's platform includes several key software solutions. For marketing, AppDiscovery is a powerful tool that matches advertiser demand with publisher supply through sophisticated auctions, enabling developers to acquire new users effectively. To support data-driven growth, AppLovin also offers Adjust, an analytics platform that provides marketers with solutions for measuring campaign performance, optimizing strategies, and protecting user data, which is crucial for informed decision-making.

For monetization, AppLovin provides MAX, an in-app bidding software designed to optimize the value of an app's advertising inventory by facilitating real-time competitive auctions among various advertisers. AppLovin's primary clientele includes a wide array of business clients such as advertisers, publishers, and internet platforms, all seeking to leverage its integrated software solutions to thrive in the dynamic mobile app ecosystem.

AI Analysis | Feedback

1. Think of it like a **Google for mobile app advertising.**

2. It's like a **Salesforce for mobile app developers.**

AI Analysis | Feedback

  • AppDiscovery: A marketing software solution that matches advertiser demand with publisher supply through auctions.
  • Adjust: An analytics platform that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data.
  • MAX: An in-app bidding software that optimizes the value of an app's advertising inventory by running a real-time competitive auction.

AI Analysis | Feedback

AppLovin (APP) sells primarily to other companies, providing a software-based platform for mobile app developers to enhance the marketing and monetization of their apps. Based on the provided information, specific names of major customer companies are not disclosed. Instead, AppLovin's business clients are broadly identified by the following categories:

  • Mobile app developers
  • Advertisers
  • Publishers
  • Internet platforms

AI Analysis | Feedback

Alphabet Inc. (GOOGL)

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Adam Foroughi, Chief Executive Officer & Co-Founder

Adam Foroughi is the co-founder and Chief Executive Officer of AppLovin. He co-founded AppLovin in 2012, aiming to create a comprehensive platform for mobile app developers. Prior to AppLovin, he founded two other marketing technology companies, Lifestreet Media Inc. and Social Hour Inc. Foroughi began his career as a derivatives trader after graduating from the University of California, Berkeley, with a degree in economics. He led AppLovin through its successful Initial Public Offering (IPO) in April 2021.

Matt Stumpf, Chief Financial Officer

Matt Stumpf is AppLovin's Chief Financial Officer. He joined the company in 2020 as Vice President of Finance, where he was instrumental in building the corporate finance team and guiding the company through its initial public offering.

Herald Chen, Director (Former President & Chief Financial Officer)

Herald Chen serves as a Director on AppLovin's Board, and previously held the roles of President and Chief Financial Officer for AppLovin from November 2019 to December 2023. Prior to joining AppLovin, Mr. Chen was a Partner at the global investment firm Kohlberg Kravis Roberts & Co. L.P. (KKR), where he led the Technology, Media & Telecom (TMT) industry team from 2007 to 2019. He also previously worked for Goldman Sachs and has extensive board experience, serving on the boards of both public and private technology companies, including GoDaddy, Inc.

Victoria Valenzuela, Chief Administrative & Legal Officer

Victoria Valenzuela has served as AppLovin's Chief Administrative & Legal Officer and Corporate Secretary since July 2025. She initially joined the company as Chief Legal Officer and Corporate Secretary in May 2020 following AppLovin's acquisition of Machine Zone, where she had been the Chief Legal Officer since 2015. Earlier in her career, she served as General Counsel, Vice President, Legal Affairs, and Corporate Secretary of Cypress Semiconductor Corporation from 2004 to 2014.

Basil Shikin, Chief Technology Officer

Basil Shikin is the Chief Technology Officer at AppLovin. He holds a Masters in Mathematics from Saint-Petersburg State University.

AI Analysis | Feedback

The key risks to AppLovin's (APP) business primarily stem from regulatory challenges related to data privacy, intense competition in the mobile advertising sector, and ongoing legal issues.

  1. Regulatory Scrutiny and Data Privacy Concerns: AppLovin faces significant regulatory risk due to investigations by the Securities and Exchange Commission (SEC) and several state attorneys general (including Delaware, Oregon, and Connecticut) concerning its data collection practices and alleged violations of platform partners' service agreements and privacy rules. This scrutiny centers on whether AppLovin impermissibly harvested user identifiers for targeted advertising, potentially circumventing privacy restrictions imposed by platforms like Apple (App Tracking Transparency) and Google (Android Privacy Sandbox). Such investigations could result in substantial financial penalties, reputational damage, and mandated alterations to AppLovin's core data-driven business model. The company has already discontinued its "Array" product following allegations of installing apps without proper user consent.
  2. Intensified Competition and AI Disruption in Mobile Advertising: AppLovin operates in a highly competitive and rapidly evolving mobile advertising landscape. Major technology companies such as Google (AdMob, Ad Manager), Meta (App Ads), and Unity (LevelPlay) are significant competitors, continuously enhancing their AI-powered advertising platforms. There is a growing concern that these larger, vertically integrated ecosystems, with their deeper resources and advanced AI capabilities, could challenge AppLovin's market position, compress its high margins, or reduce the need for intermediaries in digital advertising.
  3. Class Action Lawsuits and Allegations of Misleading Practices: AppLovin has been subject to multiple class-action lawsuits alleging securities fraud and misleading investors, specifically concerning its AI technology (AXON 2.0) and deceptive advertising practices. Short-seller reports have also accused the company of improper user tracking, a murky business model, and poor data hygiene, which have led to significant stock price declines following their publication. While the company denies many of these allegations, these legal and reputational challenges can impact investor confidence and operational stability.

AI Analysis | Feedback

The increasing control over user data and app functionality by mobile operating system providers (Apple and Google), leading to further restrictions on third-party tracking, targeting, and measurement capabilities. This trend, exemplified by Apple's App Tracking Transparency (ATT) framework and Google's ongoing development of the Privacy Sandbox for Android, directly impacts AppLovin's core business by making personalized advertising and effective attribution more challenging.

AI Analysis | Feedback

The addressable markets for AppLovin's main products and services are as follows:
  • In-App Advertising (AppDiscovery and MAX): The global in-app advertising market was valued at approximately USD 390.5 billion in 2024 and is projected to reach USD 952 billion by 2034, demonstrating a compound annual growth rate (CAGR) of 9.2% from 2025 to 2034. Other estimates indicate a global market size of USD 387.76 billion in 2025, expected to reach USD 614.74 billion by 2031 at a CAGR of 7.99% from 2026-2031. Asia Pacific holds a significant share of this market, accounting for over 37.6% in 2025. North America also represents a substantial portion, with a 37.78% revenue share in 2025.
  • Mobile App Analytics (Adjust): The global mobile app and web analytics market was valued at approximately USD 12.77 billion in 2024 and is estimated to reach around USD 58.34 billion by 2034, with a CAGR of 16.40% from 2025 to 2034. Another report estimates the global app analytics market at USD 8.22 billion in 2025, projected to reach USD 23.74 billion by 2031, growing at a 19.32% CAGR from 2026-2031.
  • Mobile Marketing Platforms (broader category): The global mobile marketing platforms market was valued at USD 43.21 billion in 2026 and is projected to grow to USD 173.74 billion by 2035, at an estimated CAGR of 19% from 2026 to 2035.
  • E-commerce Advertising (Future Opportunity): AppLovin's CEO has indicated that the addressable market outside of gaming, which includes e-commerce, could be "5x to 10x the size" of the gaming market.

AI Analysis | Feedback

Expected Drivers of Future Revenue Growth for AppLovin (APP)

AppLovin (APP) is anticipated to drive future revenue growth over the next 2-3 years through several key initiatives and market trends:

  • Expansion into E-commerce Advertising: AppLovin is aggressively expanding its presence in the e-commerce advertising market, which CEO Adam Foroughi has indicated could be "five to 10 times bigger than gaming." This expansion involves scaling its self-service platform for e-commerce clients and introducing new generative AI-powered advertising tools, such as 30- to 60-second AI video ads and dynamic product catalogs. The company's AXON ads manager is slated for a global public launch in the first half of 2026, which is expected to further support this push.
  • Advancements in AI Technology: The continuous development and deployment of AppLovin's core AI technologies, particularly the AXON platform and its upgraded version, AXON 2, are crucial for future growth. These AI models enhance ad optimization, increase bid density, and improve the value of content discovery, leading to more effective advertising campaigns for clients. The integration of generative AI creative tools is also expected to boost the volume of ad creatives and attract new advertisers.
  • Sustained Growth in Mobile Gaming Advertising: The company's foundational mobile gaming advertising business is projected to maintain a strong growth trajectory, with management expecting sustained annual growth rates of 20% to 30%. Ongoing technological advancements within its core mobile gaming business continue to contribute significantly to its robust performance.
  • Global Expansion of the AXON Platform: AppLovin plans to broaden its reach by opening its web advertising platform to major international markets. Previously, these campaigns were predominantly limited to the United States. This global rollout of the AXON ads manager, targeted for the first half of 2026, is expected to diversify and significantly expand its advertiser base.
  • Transition to a Pure Advertising and Self-Service Platform: AppLovin is strategically evolving into a dedicated advertising technology platform, having divested its gaming arm to sharpen its focus. The development of its self-service platform within the AXON ads manager is a key component of this strategy, enabling the company to efficiently manage an increasing number of clients and scale operations without a proportional rise in costs. This strategic pivot is anticipated to enhance profitability and establish more predictable recurring revenue streams.

AI Analysis | Feedback

Share Repurchases

  • AppLovin's Board of Directors increased its share repurchase authorization by $3.2 billion in late October 2025, bringing the total remaining authorization to $3.3 billion.
  • The company repurchased and withheld approximately $2.58 billion of its Class A common stock for the full year 2025.
  • In February 2024, AppLovin intended to repurchase approximately $570 million of its Class A common stock concurrently with a secondary offering by a selling stockholder.

Share Issuance

  • AppLovin became a public company on April 15, 2021, trading on the Nasdaq under the ticker APP.
  • In December 2021, an upsized secondary offering of 7,500,000 shares of Class A common stock was priced at $83.00 per share, with all proceeds going to selling stockholders. AppLovin did not offer any shares in this transaction.
  • Proceeds from the issuance of common stock upon the exercise of stock options and purchases under the Employee Stock Purchase Plan were $25.329 million for the full year 2025 and $28.8 million for the nine months ended September 30, 2024.

Outbound Investments

  • AppLovin completed the sale of its mobile gaming business to Tripledot Studios for $400 million in cash and approximately 20% equity in Tripledot, closing on June 30, 2025.
  • In January 2022, AppLovin finalized the acquisition of mobile monetization company MoPub from Twitter for $1.1 billion.
  • AppLovin acquired mobile app measurement company Adjust in February 2021.

Capital Expenditures

  • AppLovin's net capital expenditures were -$11 million in 2021, -$41 million in 2022, -$4 million in 2023, $4.22 million in 2024, and $0.00 million in 2025.
  • The company's capital allocation strategy includes capital expenditures to purchase hardware and software, and continued investment in its IT infrastructure to support growth.
  • A focus for capital allocation includes expanding its AI capabilities to support the further development of its advertising solutions, such as Axon AI.

Better Bets vs. AppLovin (APP)

Peer Outperformance in Advertising

APP has outperformed 100% of its 17 Advertising peers over 5Y. Advertising ranks 8th of 9 industries in Communication Services by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Advertising constituents that APP has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
44%
of 18 industry peers · -37.0% return
3Y
100%
of 17 industry peers · 856.8% return
5Y
100%
of 17 industry peers · 297.3% return
No Advertising peer with a comparable growth profile has beaten APP by more than 20pp over 5Y.
Median price return by industry across the Communication Services sector, ranked by 5Y. Advertising is APP's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Wireless Telecommunication Services 3 -12.4%15.8%38.9% ECHO 262% · TMUS 39%
Publishing 6 26.7%15.5%8.2% NYT 44% · NWSA 13% · WLY 10%
Integrated Telecommunication Services 21 -14.7%18.9%-23.8% GSAT 237% · AD 102% · TDS 94%
Movies & Entertainment 23 18.2%45.0%-31.4% IMAX 130% · FWONA 94% · BATRA 81%
Interactive Media & Services 33 -38.1%-38.9%-71.0% GOOGL 93% · META 81% · CARG -8%
Broadcasting 14 -12.9%-21.6%-71.3% FOXA 71% · NXST 34% · SIRI -39%
Alternative Carriers 4 -40.1%15.4%-73.3% IRDM 10% · LUMN -69%
Advertising ← 18 -35.7%-12.3%-73.3% APP 297% · OMC 50% · MGNI 21%
Interactive Home Entertainment 8 -40.2%-62.3%-73.5% TTWO 15% · RBLX -37% · PINS -59%
Median of constituents with a full price history over each window. Top names are limited to companies above $2B market cap.

Latest Trefis Analyses

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
Mkt Price391.0551.4612.92611.6710.3927.4439.45
Mkt Cap130.522.76.11,561.01.33.914.4
Rev LTM7,6092,1802,990241,6066007672,585
Op Inc LTM5,918-38958679,38062142364
FCF LTM4,90360484928,64921224726
FCF 3Y Avg3,32940869241,9376181550
CFO LTM4,9036221,082133,08751297852
CFO 3Y Avg3,334437853107,80233243645

Growth & Margins

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
Rev Chg LTM57.8%20.9%11.6%27.5%19.2%9.1%20.0%
Rev Chg 3Y Avg51.8%3.2%20.1%24.0%-0.2%8.0%14.1%
Rev Chg Q55.5%32.2%3.0%26.1%26.8%13.8%26.4%
QoQ Delta Rev Chg LTM11.4%7.5%0.7%5.9%6.2%3.3%6.0%
Op Inc Chg LTM68.9%21.5%23.4%-3.1%244.8%64.9%44.2%
Op Inc Chg 3Y Avg181.6%20.2%62.1%32.6%-43.6%91.1%47.4%
Op Mgn LTM77.8%-17.9%19.6%32.9%10.3%18.5%19.0%
Op Mgn 3Y Avg76.2%-30.2%17.1%38.7%-2.6%12.5%14.8%
QoQ Delta Op Mgn LTM0.3%12.5%-0.7%-5.2%4.3%2.8%1.6%
CFO/Rev LTM64.4%28.5%36.2%55.1%8.5%38.8%37.5%
CFO/Rev 3Y Avg72.1%21.8%32.0%54.9%6.0%34.0%33.0%
FCF/Rev LTM64.4%27.7%28.4%11.9%3.5%29.2%28.0%
FCF/Rev 3Y Avg71.9%20.3%26.1%23.0%0.9%25.3%24.1%

Valuation

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
Mkt Cap130.522.76.11,561.01.33.914.4
P/S17.110.42.06.52.15.15.8
P/Op Inc22.0-58.310.319.720.327.820.0
P/EBIT21.3-69.210.119.127.028.320.2
P/E26.0-66.814.920.7-35.921.817.8
P/CFO26.636.55.611.724.613.218.9
Total Yield3.8%-1.5%6.7%5.2%-2.8%4.6%4.2%
Dividend Yield0.0%0.0%0.0%0.3%0.0%0.0%0.0%
FCF Yield 3Y Avg3.5%2.7%4.4%2.5%0.5%6.5%3.1%
D/E0.00.10.10.10.30.10.1
Net D/E0.0-0.0-0.20.00.20.00.0

Returns

APPUTTDMETAAPPSMGNIMedian
NameAppLovin Unity So.Trade De.Meta Pla.Digital .Magnite  
1M Rtn39.0%13.2%6.9%-15.2%-2.3%8.7%7.8%
3M Rtn12.8%19.7%-6.4%3.4%-27.5%11.0%7.2%
6M Rtn-16.5%82.7%-44.0%0.5%157.2%94.2%41.6%
12M Rtn-37.1%28.9%-71.9%-0.8%66.0%84.6%14.0%
3Y Rtn856.3%92.0%-83.4%93.7%102.5%280.6%98.1%
1M Excs Rtn40.6%13.1%5.7%-14.2%-2.6%8.8%7.2%
3M Excs Rtn16.2%20.2%-2.7%3.7%-27.0%14.2%9.0%
6M Excs Rtn-20.5%78.8%-47.9%-3.4%153.3%90.3%37.7%
12M Excs Rtn-49.7%8.4%-86.0%-16.7%29.4%47.3%-4.1%
3Y Excs Rtn884.1%23.8%-163.1%16.4%52.5%231.7%38.2%

Comparison Analyses

null

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
End-to-end advertising solutions through Axon Ads Manager, MAX, Adjust, and Wurl5,4813,2241,842  
Advertising   1,049674
Apps   1,7682,119
Total5,4813,2241,8422,8172,793


Net Income by Segment
$ Mil202520242023
End-to-end advertising solutions through Axon Ads Manager, MAX, Adjust, and Wurl3,4331,590458
Total3,4331,590458


Price Behavior

Price Behavior
Market Price$391.22 
Market Cap ($ Bil)130.5 
First Trading Date04/15/2021 
Distance from 52W High-46.7% 
   50 Days200 Days
DMA Price$293.36$409.30
DMA Trenddowndown
Distance from DMA33.4%-4.4%
 3M1YR
Volatility84.7%80.1%
Downside Capture298.62348.16
Upside Capture165.57202.76
Correlation (S&P 500)33.9%37.6%
APP Betas & Captures as of 10/31/2026

 1M2M3M6M1Y3Y
Beta2.782.282.441.792.282.28
Up Beta-2.372.142.281.201.431.94
Down Beta4.673.561.961.752.162.18
Up Capture28%87%126%106%285%9102%
Bmk +ve Days12182862130427
Stock +ve Days8142352115392
Down Capture343%278%350%226%179%113%
Bmk -ve Days10253664121325
Stock -ve Days14294174136359

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with APP
APP-36.7%80.1%-0.22-
Sector ETF (XLC)-6.8%16.6%-0.6135.1%
Equity (SPY)9.5%13.6%0.4022.8%
Gold (GLD)1.6%28.7%0.0524.7%
Commodities (DBC)38.4%21.2%1.42-7.3%
Real Estate (VNQ)11.3%14.2%0.51-2.4%
Bitcoin (BTCUSD)-26.9%43.6%-0.6021.7%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with APP
APP31.9%79.5%0.68-
Sector ETF (XLC)6.5%21.1%0.2249.5%
Equity (SPY)11.3%17.3%0.4845.4%
Gold (GLD)17.5%19.1%0.7412.3%
Commodities (DBC)8.1%19.6%0.306.4%
Real Estate (VNQ)1.3%18.9%-0.0427.2%
Bitcoin (BTCUSD)4.1%51.6%0.2626.0%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with APP
APP19.6%77.9%0.75-
Sector ETF (XLC)8.5%22.1%0.4247.8%
Equity (SPY)15.0%18.0%0.7044.1%
Gold (GLD)11.9%16.5%0.5912.0%
Commodities (DBC)7.5%18.1%0.336.5%
Real Estate (VNQ)5.9%20.7%0.2425.9%
Bitcoin (BTCUSD)60.1%66.3%1.0022.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date10152026
Short Interest: Shares Quantity11.2 Mil
Short Interest: % Change Since 9302026-3.9%
Average Daily Volume5.1 Mil
Days-to-Cover Short Interest2.2 days
Basic Shares Quantity333.6 Mil
Short % of Basic Shares3.3%

Earnings Returns History

Updated 11/7/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/4/202631.0%  
8/5/2026-19.7%-27.3%-24.9%
5/6/20266.4%-3.3%18.8%
2/11/2026-19.7%-9.8%0.4%
11/5/20250.7%-5.2%11.8%
8/6/202512.0%14.3%25.5%
5/7/202511.9%24.1%37.7%
2/12/202524.0%18.3%-23.0%
...
SUMMARY STATS   
# Positive161614
# Negative768
Median Positive21.7%23.5%29.8%
Median Negative-6.7%-13.3%-21.9%
Max Positive46.3%68.5%138.2%
Max Negative-19.7%-27.3%-31.5%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/4/202631.0%  
8/5/2026-19.7%-27.3%-24.9%
5/6/20266.4%-3.3%18.8%
2/11/2026-19.7%-9.8%0.4%
11/5/20250.7%-5.2%11.8%
8/6/202512.0%14.3%25.5%
5/7/202511.9%24.1%37.7%
2/12/202524.0%18.3%-23.0%
11/6/202446.3%68.5%138.2%
8/7/202414.2%26.0%25.9%
5/8/202414.4%13.6%10.7%
2/14/202424.8%23.3%34.7%
11/8/2023-1.1%0.8%-6.9%
8/9/202326.5%32.8%43.2%
5/10/202323.5%36.9%27.2%
2/8/202327.1%33.0%-2.9%
11/9/202218.5%6.0%-24.6%
8/10/2022-14.8%-25.4%-31.5%
5/11/202234.7%33.8%32.4%
2/16/2022-6.7%-16.9%-20.8%
11/10/202120.0%10.1%-5.3%
8/11/2021-2.6%9.0%32.3%
5/12/2021-4.6%23.7%57.7%
SUMMARY STATS   
# Positive161614
# Negative768
Median Positive21.7%23.5%29.8%
Median Negative-6.7%-13.3%-21.9%
Max Positive46.3%68.5%138.2%
Max Negative-19.7%-27.3%-31.5%

SEC Filings

Expand for More
Report DateFiling DateFiling
09/30/202611/04/202610-Q
06/30/202608/05/202610-Q
03/31/202605/06/202610-Q
12/31/202502/19/202610-K
09/30/202511/05/202510-Q
06/30/202508/06/202510-Q
03/31/202505/07/202510-Q
12/31/202402/27/202510-K
09/30/202411/06/202410-Q
06/30/202408/07/202410-Q
03/31/202405/08/202410-Q
12/31/202302/26/202410-K
09/30/202311/08/202310-Q
06/30/202308/09/202310-Q
03/31/202305/10/202310-Q
12/31/202202/28/202310-K
Collapse to Preview
Report DateFiling DateFiling
09/30/202611/04/202610-Q
06/30/202608/05/202610-Q
03/31/202605/06/202610-Q
12/31/202502/19/202610-K
09/30/202511/05/202510-Q
06/30/202508/06/202510-Q
03/31/202505/07/202510-Q
12/31/202402/27/202510-K
09/30/202411/06/202410-Q
06/30/202408/07/202410-Q
03/31/202405/08/202410-Q
12/31/202302/26/202410-K
09/30/202311/08/202310-Q
06/30/202308/09/202310-Q
03/31/202305/10/202310-Q
12/31/202202/28/202310-K
09/30/202211/10/202210-Q
06/30/202208/12/202210-Q
03/31/202205/13/202210-Q
12/31/202103/11/202210-K
09/30/202111/12/202110-Q
06/30/202108/13/202110-Q
03/31/202105/14/202110-Q
12/31/202004/15/2021424B4

Recent Forward Guidance

Updated 11/5/2026

Latest: Q3 2026 Earnings Reported 11/4/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q4 2026 RevenueReported2.37 Bil2.38 Bil2.40 Bil15.0% Higher NewGuidance: 2.07 Bil for Q3 2026
Q4 2026 Adjusted EBITDAReported2.00 Bil2.01 Bil2.02 Bil16.5% Higher NewGuidance: 1.73 Bil for Q3 2026
Q4 2026 Adjusted EBITDA MarginReported84.0%84.5%85.0% 1.5%Higher NewGuidance: 83.0% for Q3 2026


Prior: Q2 2026 Earnings Reported 8/5/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q3 2026 RevenueReported2.06 Bil2.07 Bil2.08 Bil7.3% Higher NewGuidance: 1.93 Bil for Q2 2026
Q3 2026 Adjusted EBITDAReported1.71 Bil1.73 Bil1.74 Bil5.8% Higher NewGuidance: 1.63 Bil for Q2 2026
Q3 2026 Adjusted EBITDA MarginReported83.0%83.0%83.0% -1.5%Lower NewGuidance: 84.5% for Q2 2026

Q1 2026 Earnings Reported 5/6/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q2 2026 RevenueReported1.92 Bil1.93 Bil1.95 Bil9.7% Higher NewGuidance: 1.76 Bil for Q1 2026
Q2 2026 Adjusted EBITDAReported1.61 Bil1.63 Bil1.65 Bil10.1% Higher NewGuidance: 1.48 Bil for Q1 2026
Q2 2026 Adjusted EBITDA MarginReported84.0%84.5%85.0% 0.5%Higher NewGuidance: 84.0% for Q1 2026

Q4 2025 Earnings Reported 2/11/2026

Forward GuidanceGuidance Change
MetricSourceLowMidHigh% Chg% DeltaChangePrior
Q1 2026 RevenueReported1.75 Bil1.76 Bil1.77 Bil11.0% Higher NewGuidance: 1.58 Bil for Q4 2025
Q1 2026 Adjusted EBITDAReported1.47 Bil1.48 Bil1.50 Bil13.4% Higher NewGuidance: 1.30 Bil for Q4 2025
Q1 2026 Adjusted EBITDA MarginReported84.0%84.0%84.0% 1.5%Higher NewGuidance: 82.5% for Q4 2025

Insider Activity

Updated 10/16/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Webb, Maynard G JRSee footnoteSell7082026521.293,0761,603,48962,786,295Form
2Vivas, EduardoDirectSell6182026504.06163,91082,620,8043,420,104,698Form
3Foroughi, Arash AdamCEODirectSell6122026494.9822,54411,158,8681,152,161,086Form
4Foroughi, Arash AdamCEODirectSell6122026482.0219,1239,217,6381,132,853,178Form
5Foroughi, Arash AdamCEODirectSell6122026486.9533,04216,089,8941,153,762,043Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Webb, Maynard G JRSee footnoteSell7082026521.293,0761,603,48962,786,295Form
2Vivas, EduardoDirectSell6182026504.06163,91082,620,8043,420,104,698Form
3Foroughi, Arash AdamCEODirectSell6122026494.9822,54411,158,8681,152,161,086Form
4Foroughi, Arash AdamCEODirectSell6122026482.0219,1239,217,6381,132,853,178Form
5Foroughi, Arash AdamCEODirectSell6122026486.9533,04216,089,8941,153,762,043Form
6Foroughi, Arash AdamCEODirectSell6122026476.308,6244,107,5701,144,248,392Form
7Foroughi, Arash AdamCEOSee footnoteSell6122026503.9120,83310,497,9331,492,670,771Form
8Valenzuela, VictoriaCALO & Corp. SecretaryDirectSell6082026565.8920,00011,317,856138,055,767Form
9Webb, Maynard G JRSee footnoteSell6052026582.043,0761,790,36571,893,973Form
10Stumpf, MatthewChief Financial Officer (CFO)DirectSell5292026600.009,0525,431,200106,470,000Form
11Shikin, VasilyChief Technology OfficerSee footnoteSell5272026488.902,8891,412,4198,773,232Form
12Shikin, VasilyChief Technology OfficerSee footnoteSell5272026483.9915,9157,702,6328,685,123Form
13Shikin, VasilyChief Technology OfficerDirectSell5272026484.4262,80430,423,3331,545,164,196Form
14Shikin, VasilyChief Technology OfficerSee footnoteSell5272026483.678,1123,923,4949,095,330Form
15Vivas, EduardoDirectSell3202026458.6720,9109,590,7903,262,236,366Form
16Vivas, EduardoDirectSell3182026453.49163,91074,331,2113,160,530,907Form
17Shikin, VasilyChief Technology OfficerSee footnoteSell3122026513.65204104,78413,825,790Form
18Shikin, VasilyChief Technology OfficerSee footnoteSell3122026490.895,6852,790,70813,313,420Form
19Shikin, VasilyChief Technology OfficerSee footnoteSell3122026489.056,5313,193,98513,163,756Form
20Shikin, VasilyChief Technology OfficerSee footnoteSell3122026486.319,2654,505,62613,089,900Form
21Shikin, VasilyChief Technology OfficerDirectSell3122026486.4362,80430,549,6921,583,459,455Form
22Shikin, VasilyChief Technology OfficerSee footnoteSell3122026477.475,2312,497,65114,638,307Form
23Valenzuela, VictoriaCALO & Corp. SecretaryDirectSell12192025657.137,6095,000,102182,097,294Form
24Harvey, Dawson AlyssaDirectSell12102025693.32150103,9981,961,402Form
25Shikin, VasilyChief Technology OfficerSee footnoteSell11262025549.0915,5408,532,89119,706,366Form
26Shikin, VasilyChief Technology OfficerSee footnoteSell11262025548.4514,7088,066,63419,683,399Form
27Shikin, VasilyChief Technology OfficerSee footnoteSell11262025546.9314,8678,131,24419,628,857Form
28Shikin, VasilyChief Technology OfficerDirectSell11262025559.872,8571,599,5391,859,218,377Form
29Shikin, VasilyChief Technology OfficerSee footnoteSell11262025538.107,3853,973,89524,754,917Form
30Shikin, VasilyChief Technology OfficerDirectSell11262025545.3827,14314,803,1411,812,655,869Form
31Stumpf, MatthewChief Financial Officer (CFO)DirectSell11242025515.764,8842,518,95398,592,451Form
32Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell11242025517.1115,9318,238,1391,542,559,090Form
33Foroughi, Arash AdamCEO & ChairpersonDirectSell11242025520.2930,88816,070,8271,328,393,160Form
34Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell11242025497.504,0692,024,3471,491,991,002Form
35Foroughi, Arash AdamCEO & ChairpersonDirectSell11242025502.4817,1128,598,5151,298,444,658Form
36Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell11242025556.568,5824,776,3681,671,348,518Form
37Foroughi, Arash AdamCEO & ChairpersonSee footnoteSell11242025532.6218,91810,076,0661,604,031,619Form
38Harvey, Dawson AlyssaDirectSell11132025589.18200117,8361,755,167Form
39Vivas, EduardoDirectSell11132025650.91150,00097,636,4654,643,129,577Form
40Billings, Craig ScottDirectSell11072025592.922,3501,393,3682,197,965Form

Investor Activity (13F)

Updated Nov 7, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Kensico Capital Management Corp$1.3 Bil26.7%20ADD +5.3%13F
Spruce House Investment Management LLC$712.4 Mil25.4%11Hold13F
Augustine Asset Management Inc$106.3 Mil23.9%112Hold13F
Greenstone Partners & Co., LLC$77.7 Mil19.7%9Hold13F
Panview Capital Ltd$87.4 Mil18.7%12ADD +133.8%13F
Keenan Capital, LLC$76.1 Mil16.1%9ADD +8.2%13F
3G Capital Partners LP$37.8 Mil13.4%10Hold13F
Dorsey Asset Management, LLC$126.1 Mil10.0%11New13F
Jericho Capital Asset Management L.P.$667.5 Mil9.9%23TRIM -20.0%13F
Selkirk Management LLC$19.4 Mil6.6%11ADD +36.4%13F
Proem Advisors LLC$15.3 Mil5.1%29ADD +1440.0%13F
Infinitum Asset Management, LLC$39.8 Mil5.0%21New13F
No Street GP LP$72.0 Mil4.8%31ADD +27.9%13F
Spyglass Capital Management LLC$66.3 Mil4.7%25ADD +38.1%13F
Lone Pine Capital LLC$583.0 Mil4.6%36ADD +87.7%13F
Whale Rock Capital Management LLC$276.8 Mil3.6%35TRIM -14.0%13F
KCM Capital Inc$15.9 Mil3.0%31TRIM -20.0%13F
Blue Whale Capital LLP$59.3 Mil2.8%26ADD +43.5%13F
Ratan Capital Management LP$7.2 Mil2.7%37TRIM -57.1%13F
D1 Capital Partners L.P.$266.4 Mil2.4%44Hold13F
Palestra Capital Management LLC$50.1 Mil2.0%22Hold13F
KADENSA CAPITAL Ltd$11.9 Mil1.7%39New13F
UNICOM Systems, Inc.$12.7 Mil1.3%32Hold13F
Kinetic Partners Management, LP$22.2 Mil1.2%49TRIM -37.4%13F
Dorsal Capital Management, LP$29.9 Mil1.2%25TRIM -25.0%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Dorsey Asset Management, LLC$126.1 Mil10.0%11New13F
Infinitum Asset Management, LLC$39.8 Mil5.0%21New13F
KADENSA CAPITAL Ltd$11.9 Mil1.7%39New13F
Shannon River Fund Management LLC$5.8 Mil1.1%28New13F
Proem Advisors LLC$15.3 Mil5.1%29ADD +1440.0%13F
Panview Capital Ltd$87.4 Mil18.7%12ADD +133.8%13F
Lone Pine Capital LLC$583.0 Mil4.6%36ADD +87.7%13F
Blue Whale Capital LLP$59.3 Mil2.8%26ADD +43.5%13F
Spyglass Capital Management LLC$66.3 Mil4.7%25ADD +38.1%13F
Selkirk Management LLC$19.4 Mil6.6%11ADD +36.4%13F
No Street GP LP$72.0 Mil4.8%31ADD +27.9%13F
Keenan Capital, LLC$76.1 Mil16.1%9ADD +8.2%13F
WT Asset Management Ltd$32.3 Mil0.7%32ADD +7.7%13F
Kensico Capital Management Corp$1.3 Bil26.7%20ADD +5.3%13F
Active ManagerValue% of PortfolioTotal PositionsQoQAs OfFiling
Ieq Capital, LLC$10.6 Bil31.6%2233ExitedDec 31, 202513F
Durable Capital Partners LP$110.1 Mil1.0%40ExitedDec 31, 202513F
Broad Bay Capital Management, LP$67.5 Mil7.7%28ExitedDec 31, 202513F
FengHe Fund Management Pte. Ltd.$63.3 Mil3.6%38ExitedDec 31, 202513F
MGB Wealth Management, LLC$54.5 Mil15.6%308ExitedDec 31, 202513F
Alta Park Capital, LP$35.2 Mil4.2%34ExitedDec 31, 202513F
Science & Technology Partners, L.P.$30.2 Mil8.4%24ExitedDec 31, 202513F
Nishkama Capital, LLC$24.3 Mil3.3%49ExitedDec 31, 202513F
Ogborne Capital Management, LLC$20.2 Mil6.7%11ExitedDec 31, 202513F
Thames Capital Management LLC$12.6 Mil1.8%48ExitedDec 31, 202513F
Insight Holdings Group, LLC$8.3 Mil0.6%30ExitedDec 31, 202513F
VMS Asset Management Limited$6.7 Mil2.6%42ExitedDec 31, 202513F
Castle Hook Partners LP$6.0 Mil0.1%44TRIM -96.2%Mar 31, 202613F
Ratan Capital Management LP$7.2 Mil2.7%37TRIM -57.1%Mar 31, 202613F
Kinetic Partners Management, LP$22.2 Mil1.2%49TRIM -37.4%Mar 31, 202613F
Dorsal Capital Management, LP$29.9 Mil1.2%25TRIM -25.0%Mar 31, 202613F
KCM Capital Inc$15.9 Mil3.0%31TRIM -20.0%Mar 31, 202613F
Jericho Capital Asset Management L.P.$667.5 Mil9.9%23TRIM -20.0%Mar 31, 202613F
Fernbridge Capital Management LP$13.8 Mil0.9%17TRIM -18.0%Mar 31, 202613F
Whale Rock Capital Management LLC$276.8 Mil3.6%35TRIM -14.0%Mar 31, 202613F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Kensico Capital Management Corp$1.3 Bil26.7%20ADD +5.3%13F
Spruce House Investment Management LLC$712.4 Mil25.4%11Hold13F
Jericho Capital Asset Management L.P.$667.5 Mil9.9%23TRIM -20.0%13F
Lone Pine Capital LLC$583.0 Mil4.6%36ADD +87.7%13F
Whale Rock Capital Management LLC$276.8 Mil3.6%35TRIM -14.0%13F
D1 Capital Partners L.P.$266.4 Mil2.4%44Hold13F
Dorsey Asset Management, LLC$126.1 Mil10.0%11New13F
Augustine Asset Management Inc$106.3 Mil23.9%112Hold13F
Panview Capital Ltd$87.4 Mil18.7%12ADD +133.8%13F
Greenstone Partners & Co., LLC$77.7 Mil19.7%9Hold13F
Keenan Capital, LLC$76.1 Mil16.1%9ADD +8.2%13F
No Street GP LP$72.0 Mil4.8%31ADD +27.9%13F
Spyglass Capital Management LLC$66.3 Mil4.7%25ADD +38.1%13F
Blue Whale Capital LLP$59.3 Mil2.8%26ADD +43.5%13F
Palestra Capital Management LLC$50.1 Mil2.0%22Hold13F
Infinitum Asset Management, LLC$39.8 Mil5.0%21New13F
3G Capital Partners LP$37.8 Mil13.4%10Hold13F
WT Asset Management Ltd$32.3 Mil0.7%32ADD +7.7%13F
Dorsal Capital Management, LP$29.9 Mil1.2%25TRIM -25.0%13F
Kinetic Partners Management, LP$22.2 Mil1.2%49TRIM -37.4%13F
Selkirk Management LLC$19.4 Mil6.6%11ADD +36.4%13F
KCM Capital Inc$15.9 Mil3.0%31TRIM -20.0%13F
Proem Advisors LLC$15.3 Mil5.1%29ADD +1440.0%13F
Fernbridge Capital Management LP$13.8 Mil0.9%17TRIM -18.0%13F
UNICOM Systems, Inc.$12.7 Mil1.3%32Hold13F

APP Trade Sentinel


Stock Conviction

Constructive

CONVICTION RATIONALE

Conviction is constructive based on the powerful re-acceleration in Q3 revenue growth to 55.5%, driven by a new AI model rollout. This performance was validated by a significant raise to Q4 guidance. The expansion into new verticals is showing strong results, with consumer advertiser spend growing at a triple-digit rate year-over-year, providing a second major growth engine.

STOCK ARCHETYPE
Transactional / Performance Marketing

(Ad Impressions Processed) x (AI Model Conversion Rate) x (Effective Price per Successful Outcome) The predictive accuracy of the Axon AI engine, which determines the spread between revenue earned per successful outcome and the cost of the underlying media impressions.

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INVESTMENT THESIS
Can New AI Models Sustain Hypergrowth and Margin Leadership?

Evidence points to a durable technological advantage, with a new AI model driving a record Q3 and a strong Q4 outlook.

Mechanism: Superior AI models deliver better advertiser returns, attracting more ad spend. This drove Q3 revenue up 55.5% and supports an 84% adjusted EBITDA margin.
Supporting Evidence:
  • Q3 revenue growth re-accelerated to 55.5% year-over-year.
  • Q4 revenue guidance was raised, implying over 50% full-year growth.
  • The consumer vertical is growing triple digits year-over-year.
  • The core gaming business grew nearly 50% year-over-year.
  • Adjusted EBITDA margin reached 84% in Q3 2026.
PRIMARY RISK
AI Arms Race & Execution Stumbles

The Q2 2026 guidance miss serves as a reminder that model rollouts are complex, and intense competition from peers like Unity could quickly erode AppLovin's performance edge.

Mechanism: A competitor's AI model delivering superior advertiser returns would cause immediate budget shifts in a market with no long-term contracts.
Supporting Evidence:
  • The company missed its own guidance in Q2 2026.
  • Peer Unity Software's 'Vector' ad product grew 126% YoY.
  • Management confirmed the transition to new AI models is incomplete.
  • A securities lawsuit alleges misleading statements on AI progress.
  • Clients do not have long-term commitments with the company.
Key KPI Watchlist
KPI Status Rationale
Latest-Quarter Revenue Growth55.5% year-over-year for the quarter ended 9/30/2026 - AcceleratingAfter a dip in Q2, year-over-year growth re-accelerated in Q3. Sequential growth also accelerated significantly from the prior quarter, which management attributed to the rollout of a new generation of its AI models that boosted advertiser performance and budgets.
Adjusted EBITDA Margin84% for the quarter ended 9/30/2026 - StableMargins remain stable at exceptionally high levels, demonstrating significant operating leverage where expenses grow much slower than revenue. The company continues to invest in model training while maintaining best-in-class profitability.
Core Investment Debate

Q3 Rebound: Durable Inflection or One-Time Catch-Up?

BULL VIEW

Bulls see the record Q3 and raised Q4 guidance as proof the new AI model provides a sustainable performance leap, driving continued market share gains from rivals.

CORE TENSION

Can the 55.5% YoY growth from the new AI model offset the risk of execution stumbles, like the Q2 miss that caused a -20% stock drop?


PREVAILING SENTIMENT
CAUTIOUSLY BULLISH

The latest evidence favors the bulls. The company's 15.0% upward revision to its Q4 revenue guidance suggests the new momentum is continuing, not fading.

BEAR VIEW

Bears argue the Q3 strength was a temporary rebound from the Q2 model delay, and that intense competition will prevent this level of outperformance from continuing.

Next 6 months: Risks and Catalysts
Timeline Event & Metric To Watch
November 16, 2026
Lawsuit Headline Risk
Watch: News flow around the lead plaintiff deadline and any subsequent filings or judicial orders in the case.
November 16, 2026
Securities Lawsuit Deadline
Watch: Deadline for lead plaintiff in securities fraud class action lawsuit.
Q4 2026
Fourth Quarter Guidance Period
Watch: Company provides guidance for Q4 2026 revenue and Adjusted EBITDA.
1/26/2027 - 2/23/2027
Ad-Tech Sector Slowdown
Watch: Revenue growth and forward guidance from key ad-tech peers, particularly commentary on advertiser demand and ROAS.
2/1/2027
Digital Turbine Earnings
Watch: Peer Digital Turbine (APPS) scheduled to report earnings.
2/9/2027
Model Transition Stumbles
Watch: Management commentary on the completion status of the model transition and its impact on gaming and consumer vertical growth.
2/23/2027
Trade Desk and Magnite Earnings
Watch: Peers Trade Desk (TTD) and Magnite (MGNI) scheduled to report earnings.
Key Events in Last 6 Months
Date Event Stock Impact
2026-11-04
Q4 Guidance Raised
Details: On November 4, 2026, the company issued new, higher guidance for Q4 2026 revenue and Adjusted EBITDA, representing changes of 15.0% and 16.5% respectively.
+45.0%
$245.51 -> $356.10
2026-11-04
Record Q3 Earnings Beat
Details: On November 4, 2026, the company reported record Q3 revenue of $2.18 billion, up 55% year-over-year, beating guidance. The stock had a two-day reaction of 45.0%.
+45.0%
$245.51 -> $356.10
2026-10-07
Q3 Earnings Date Announced
Details: On October 7, 2026, the company announced it would report Q3 2026 financial results on November 4, 2026.
+0.5%
$278.78 -> $280.12
2026-08-05
Q2 Earnings Miss
Details: On August 5, 2026, the company reported Q2 results that were "just below the midpoint of our guidance range." The stock had a two-day reaction of -20.0%.
-20.0%
$419.70 -> $335.67
Securities Lawsuits Filed
Details: Following the Q2 miss, multiple press reports in September announced the filing of a securities fraud class action lawsuit for the period ending August 5, 2026.
-
Bullish Analyst Commentary
Details: Press reports in May cited bullish support, with one analyst note upgrading the stock to Strong Buy and another setting a $1,100 price target in June.
-
Risk Management
Position Sizing

2% - 4%

REDUCED POSITION

Sizing is volatility-based: APP trades at roughly 54% annualized realized (three-month) volatility versus about 10% for the S&P 500 (5.2x the market). A 2% - 4% position keeps a single-name swing of that size within a diversified portfolio's risk budget.

Diversification Alternatives
META - Meta Platforms
Scale & Infrastructure Leader

Meta offers exposure to a much larger, more diversified advertising base and possesses a massive advantage in owned compute infrastructure, with capital expenditures of $104.4 billion.

Core Thesis: Invest in the dominant social media platform whose vast first-party data and infrastructure create a durable, large-scale advertising ecosystem.
U - Unity Software
Integrated Creator Platform

Unity provides an end-to-end solution for game developers, integrating its game engine with a rapidly growing ad platform, creating high switching costs for creators.

Core Thesis: Own the essential platform for game creation, which is now leveraging its deep developer relationships to rapidly scale its high-growth advertising business.
How Is The Market Pricing APP?

An AI-driven performance marketing engine whose revenue and growth are a direct function of its model's predictive accuracy and ability to deliver advertiser ROI.

AppLovin operates a technology-driven flywheel where improvements to its Axon AI engine deliver better advertiser returns, which attracts more ad spend. This increased activity provides more data, further enhancing the AI models. After establishing dominance in mobile gaming, the company is now applying this flywheel to new, large verticals like e-commerce and CTV, creating significant new growth runways.

What will confirm the thesis

Continued outperformance driven by new AI model rollouts, sustained triple-digit growth in the 'consumer' vertical, and expansion of ad supply from previously non-monetized sources like IAP-only games.

What will damage the thesis

Evidence of competitors' AI models delivering superior ROI, a slowdown in the consumer vertical expansion, or adverse policy changes from platform owners like Apple or Google that degrade data inputs for the AI models.

Noise: Real but irrelevant to thesis

Short-term stock price volatility and market sentiment, which the CEO has addressed as being disconnected from the company's strong operating performance.

Repricing Catalyst

The partial rollout of a next-generation AI model architecture, which has already led to re-accelerated revenue growth in the most recent quarter and is expected to provide more room for future optimization.

What APP Makes & Who Pays
TTM figures based on the twelve months through fiscal Q2 2026
End-to-end advertising solutions through Axon Ads Manager, MAX, Adjust, and Wurl
$6.8B TTM (100% of Total)
What It Is

A suite of AI-powered tools for advertisers and publishers. This includes Axon Ads Manager for user acquisition, MAX for in-app ad monetization, Adjust for marketing analytics, and Wurl for CTV advertising and content distribution.

Who Pays & How

Advertisers, from large enterprises to small businesses, pay to acquire users and achieve their marketing goals. They use the platform because its AI engine (Axon) can effectively target users to meet specific return on ad spend (ROAS) targets.

Advertisers are charged dynamically based on their campaign goals and target return on ad spend, rather than a fixed price per impression or action.
Competition
Meta, Google, Amazon, and Unity Software
Some competitors may have greater resources, more diversified revenue streams, or stronger brands in certain segments or regions.
The company's moat is its AI technology (Axon), which delivers superior return on ad spend, and the network effects of its MAX mediation platform, which creates a sticky '360 solution' for publishers who are also user acquisition customers.
APP Evolution: Price Return by Era
Through 2022 · Dual-Segment Model
-89%
The company operated with two primary segments: 'Advertising', its core technology platform, and 'Apps', a portfolio of first-party mobile games which also utilized the advertising platform.
2023 - Present · Pure-Play Ad Tech
+3,219%
Following the sale of its 'Apps' business in June 2025, AppLovin transitioned to a pure-play advertising technology company. It now focuses exclusively on its single 'End-to-end advertising solutions' segment, leveraging its Axon AI engine to expand from its core in gaming into new verticals like e-commerce and CTV.
Market Appears To Be Cautiously Supportive
Price structure is showing early stress, with SMA alignment beginning to break down. Relative to SPY: Decisively outperforming and improving. Potential evidence of active institutional rotation. Volume and momentum are strongly confirming. The institutional accumulation is evident and momentum is accelerating. Earnings history is supportive. The reaction and drift are both positive, and the market is accepting the narrative.
① Structure
-1
Structural pillar score (-4 to +4). Driven by trend regime, SMA cross events, proximity to 52W high, and relative strength vs SPY.
② Volume / Momentum
+3
Volume/Momentum pillar score (-4 to +4). Driven by institutional footprint score, OBV divergence, and momentum character.
③ Catalyst
+2
Catalyst pillar score (-4 to +4). Driven by earnings day reaction, 20D post-earnings drift, and post-earnings volume character.
Combined Score
4 / 12
1 Price Structure & Trend Potential Bottoming · - ▾
2 Momentum Accelerating ▾
3 Relative Strength vs. SPY Strong Outperformance ▾
4 Institutional Footprint & Volume Mild Accumulation ▾
5 Volatility Expanded ▾
6 Key Price Levels Range · Vol Rising ▾
7 Earnings Reaction History Inconsistent ▾
8 How the Verdict Is Derived Three Pillars ▾
Core Cache Last Updated: 11/6/2026