Yelp (YELP)


Market Price (8/17/2026): $23.585 | Market Cap: $1.3 BilSector: Communication Services | Industry: Interactive Media & Services

Yelp (YELP)


Market Price (8/17/2026): $23.585
Market Cap: $1.3 Bil
Sector: Communication Services
Industry: Interactive Media & Services

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.3%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.8%, FCF Yield is 22%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 24%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 20%

Low stock price volatility
Vol 12M is 42%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Advertising. Themes include Online Marketplaces, Show more.

Weak multi-year price returns
2Y Excs Rtn is -72%, 3Y Excs Rtn is -117%

Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 15%

Key risks
YELP key risks include [1] declining trust in the integrity of its core user-generated content due to its controversial review filtering system, Show more.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 9.3%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 4.8%, FCF Yield is 22%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 24%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 20%
2 Low stock price volatility
Vol 12M is 42%
3 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Digital Advertising. Themes include Online Marketplaces, Show more.
4 Weak multi-year price returns
2Y Excs Rtn is -72%, 3Y Excs Rtn is -117%
5 Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 15%
6 Key risks
YELP key risks include [1] declining trust in the integrity of its core user-generated content due to its controversial review filtering system, Show more.

YELP in ETFs

Weight = YELP's share of each fund

VTI0.00%
ITOT0.00%
IWM0.04%
IJR0.07%
VB0.02%
AVUV0.12%
FNDA0.11%
SLYG0.08%
+14 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 8/11/2026

Yelp (YELP) stock has lost about 10% since 4/30/2026 because of the following key factors:

1. Persistent Decline in Core Advertising Revenue, Particularly in the Restaurants, Retail & Other (RR&O) Segment. Despite a Q2 fiscal 2026 net revenue beat, Yelp experienced a 3% year-over-year decrease in overall advertising revenue to $342.5 million. The crucial "Restaurants, Retail & Other" advertising segment specifically saw a more significant 10% decline. This continued weakness in its primary revenue driver, coupled with a 5% year-over-year drop in ad clicks and a 1% reduction in paying advertising locations, underscores fundamental pressure on Yelp's core business model.

2. Increased Operating Expenses and Compressed Profitability from Strategic AI Investments. Yelp's aggressive investment in its AI transformation initiatives, including Yelp Assistant, Yelp Host, and the Hatch acquisition, has led to a rise in operational costs. Total costs and expenses increased by 4.6% year-over-year in fiscal Q2 2026, with the cost of revenues rising 17.9% due to these new AI products and Hatch. Consequently, Adjusted EBITDA decreased by 9% year-over-year to $91 million, and the Adjusted EBITDA margin contracted from 27% to 24%. Management explicitly indicated that expenses are expected to increase sequentially in fiscal Q3 2026 as these investments continue, signaling ongoing pressure on short-term profitability.

Show more
Updated on 8/11/2026

Yelp (YELP) stock has lost about 10% since 4/30/2026 because of the following key factors:

1. Persistent Decline in Core Advertising Revenue, Particularly in the Restaurants, Retail & Other (RR&O) Segment. Despite a Q2 fiscal 2026 net revenue beat, Yelp experienced a 3% year-over-year decrease in overall advertising revenue to $342.5 million. The crucial "Restaurants, Retail & Other" advertising segment specifically saw a more significant 10% decline. This continued weakness in its primary revenue driver, coupled with a 5% year-over-year drop in ad clicks and a 1% reduction in paying advertising locations, underscores fundamental pressure on Yelp's core business model.

2. Increased Operating Expenses and Compressed Profitability from Strategic AI Investments. Yelp's aggressive investment in its AI transformation initiatives, including Yelp Assistant, Yelp Host, and the Hatch acquisition, has led to a rise in operational costs. Total costs and expenses increased by 4.6% year-over-year in fiscal Q2 2026, with the cost of revenues rising 17.9% due to these new AI products and Hatch. Consequently, Adjusted EBITDA decreased by 9% year-over-year to $91 million, and the Adjusted EBITDA margin contracted from 27% to 24%. Management explicitly indicated that expenses are expected to increase sequentially in fiscal Q3 2026 as these investments continue, signaling ongoing pressure on short-term profitability.

3. Cautious Full-Year Guidance Amidst Challenging Macroeconomic Conditions. Following its fiscal Q2 2026 earnings, Yelp narrowed its full-year 2026 net revenue outlook to $1.460-$1.470 billion and its Adjusted EBITDA outlook to $315-$325 million. This more conservative guidance reflects management's anticipation of "challenging economic environment for local businesses" and persistent "macroeconomic headwinds" that are expected to continue impacting advertising revenue across categories for the remainder of the year. This cautious outlook, along with an average analyst rating of "Reduce" or "Hold" and a price target cut by Morgan Stanley to $24.00 in May 2026, likely contributed to a downward adjustment in investor expectations and the stock's performance.

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Stock Movement Drivers

Fundamental Drivers

The -10.5% change in YELP stock from 4/30/2026 to 8/16/2026 was primarily driven by a -13.6% change in the company's Net Income Margin (%).
(LTM values as of)43020268162026Change
Stock Price ($)27.6024.70-10.5%
Change Contribution By: 
Total Revenues ($ Mil)1,4651,4730.5%
Net Income Margin (%)9.9%8.6%-13.6%
P/E Multiple11.510.8-6.5%
Shares Outstanding (Mil)615510.2%
Cumulative Contribution-10.5%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 8/16/2026
ReturnCorrelation
YELP-10.5% 
Market (SPY)8.0%-11.5%
Sector (XLC)-3.1%43.8%

Fundamental Drivers

The -9.8% change in YELP stock from 1/31/2026 to 8/16/2026 was primarily driven by a -16.0% change in the company's Net Income Margin (%).
(LTM values as of)13120268162026Change
Stock Price ($)27.3824.70-9.8%
Change Contribution By: 
Total Revenues ($ Mil)1,4671,4730.4%
Net Income Margin (%)10.2%8.6%-16.0%
P/E Multiple11.510.8-6.1%
Shares Outstanding (Mil)635514.0%
Cumulative Contribution-9.8%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2026 to 8/16/2026
ReturnCorrelation
YELP-9.8% 
Market (SPY)12.5%2.1%
Sector (XLC)-5.6%36.4%

Fundamental Drivers

The -28.3% change in YELP stock from 7/31/2025 to 8/16/2026 was primarily driven by a -31.2% change in the company's P/E Multiple.
(LTM values as of)73120258162026Change
Stock Price ($)34.4324.70-28.3%
Change Contribution By: 
Total Revenues ($ Mil)1,4381,4732.4%
Net Income Margin (%)10.0%8.6%-13.7%
P/E Multiple15.710.8-31.2%
Shares Outstanding (Mil)655518.0%
Cumulative Contribution-28.3%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2025 to 8/16/2026
ReturnCorrelation
YELP-28.3% 
Market (SPY)23.9%12.9%
Sector (XLC)6.2%34.9%

Fundamental Drivers

The -45.2% change in YELP stock from 7/31/2023 to 8/16/2026 was primarily driven by a -87.6% change in the company's P/E Multiple.
(LTM values as of)73120238162026Change
Stock Price ($)45.0524.70-45.2%
Change Contribution By: 
Total Revenues ($ Mil)1,2291,47319.8%
Net Income Margin (%)2.9%8.6%192.6%
P/E Multiple87.210.8-87.6%
Shares Outstanding (Mil)705526.2%
Cumulative Contribution-45.2%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2023 to 8/16/2026
ReturnCorrelation
YELP-45.2% 
Market (SPY)75.6%33.2%
Sector (XLC)69.4%41.3%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
YELP Return11%-25%73%-18%-21%-20%-25%
Peers Return3%-55%66%6%20%-12%-14%
S&P 500 Return27%-19%24%23%16%14%108%

Monthly Win Rates [3]
YELP Win Rate58%33%67%42%50%50% 
Peers Win Rate52%32%63%50%45%45% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
YELP Max Drawdown-22%-34%-18%-30%-33%-36% 
Peers Max Drawdown-42%-64%-41%-40%-51%-40% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: GOOGL, META, TRIP, ANGI, GRPN. See YELP Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 8/14/2026 (YTD)

How Low Can It Go

EventYELPS&P 500
2025 US Tariff Shock
  % Loss-14.2%-18.8%
  % Gain to Breakeven16.5%23.1%
  Time to Breakeven18 days79 days
2023 SVB Regional Banking Crisis
  % Loss-14.1%-6.7%
  % Gain to Breakeven16.4%7.1%
  Time to Breakeven13 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-27.6%-24.5%
  % Gain to Breakeven38.1%32.4%
  Time to Breakeven73 days427 days
2020 COVID-19 Crash
  % Loss-57.5%-33.7%
  % Gain to Breakeven135.4%50.9%
  Time to Breakeven254 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-36.1%-19.2%
  % Gain to Breakeven56.5%23.8%
  Time to Breakeven1856 days105 days
2016-2017 Trump Reflation Bond Selloff
  % Loss-34.4%-3.7%
  % Gain to Breakeven52.3%3.9%
  Time to Breakeven82 days6 days

Compare to GOOGL, META, TRIP, ANGI, GRPN

In The Past

Yelp's stock fell -14.2% during the 2025 US Tariff Shock. Such a loss loss requires a 16.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventYELPS&P 500
2022 Inflation Shock & Fed Tightening
  % Loss-27.6%-24.5%
  % Gain to Breakeven38.1%32.4%
  Time to Breakeven73 days427 days
2020 COVID-19 Crash
  % Loss-57.5%-33.7%
  % Gain to Breakeven135.4%50.9%
  Time to Breakeven254 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-36.1%-19.2%
  % Gain to Breakeven56.5%23.8%
  Time to Breakeven1856 days105 days
2016-2017 Trump Reflation Bond Selloff
  % Loss-34.4%-3.7%
  % Gain to Breakeven52.3%3.9%
  Time to Breakeven82 days6 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-42.8%-12.2%
  % Gain to Breakeven74.9%13.9%
  Time to Breakeven116 days62 days

Compare to GOOGL, META, TRIP, ANGI, GRPN

In The Past

Yelp's stock fell -14.2% during the 2025 US Tariff Shock. Such a loss loss requires a 16.5% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Yelp (YELP)

Yelp Inc. (YELP) operates a prominent online platform that serves as a crucial link between consumers and local businesses across a vast range of categories. Its core mission is to help users discover and connect with local services, encompassing everything from dining and retail to home services, beauty, health, auto, and professional services. The platform facilitates discovery and decision-making for consumers, while simultaneously providing businesses with a powerful channel to attract customers and manage their online presence.

Yelp generates its revenue primarily through a suite of advertising products offered to businesses, including cost-per-click search advertising, multi-location ad solutions, and targeted advertising designed to reach local audiences. Beyond advertising, the company offers enhanced business listing page products and a variety of other services. These include Yelp Reservations and Yelp Waitlist for restaurants, Yelp Knowledge for business owners seeking analytics and insights, and Yelp Fusion, which provides API access to its content and data for enterprise use. The company also engages in content licensing and partnerships, such as its integration with Grubhub for food ordering.

The company's primary customers are millions of consumers utilizing the platform to find local businesses, and thousands of local businesses seeking to advertise and manage their digital footprint. Yelp's market scope is extensive, covering diverse sectors like restaurants, shopping, beauty and fitness, home services, automotive, and professional services, with operations in the United States and internationally. Additionally, Yelp serves enterprise clients and third-party data providers who leverage its data and content through licensing agreements and APIs.

AI Analysis | Feedback

Here are 1-3 brief analogies for Yelp:

  • TripAdvisor for all local businesses, from restaurants to plumbers.
  • Angi (Angie's List) for virtually every type of local service or shop.
  • An online Yellow Pages, but built on real customer reviews and recommendations.

AI Analysis | Feedback

  • Advertising Products: Free and paid advertising solutions (e.g., cost-per-click, multi-location ads) that allow businesses to reach local audiences.
  • Business Listing Management: Products that enable businesses to create, manage, and enhance their business pages on the Yelp platform.
  • Yelp Reservations: An online service allowing consumers to make reservations for restaurants, nightlife, and other venues directly from Yelp.
  • Yelp Waitlist: A subscription-based service for businesses to manage waitlists, enabling consumers to remotely join and check wait times.
  • Yelp Knowledge Program: Provides business owners with local analytics and insights derived from Yelp's historical data and proprietary content.
  • Yelp Fusion: Offers API access to Yelp's content and data for consumer-facing enterprise use.
  • Content Licensing: Licensing of Yelp's proprietary content and data to third parties.
  • Third-party Listing Management: Services allowing third-party data providers to update and manage business listing information on behalf of businesses.
  • Food Ordering Services: Facilitates food pickup and delivery orders for consumers through a strategic partnership with Grubhub.

AI Analysis | Feedback

Yelp (YELP) primarily sells its products and services to other companies, specifically a vast number of small and medium-sized local businesses.

Due to the nature of its platform, which serves a highly fragmented market of local businesses across numerous categories, Yelp does not have a few identifiable major corporate customers whose specific names can be listed in the traditional sense, especially not publicly traded entities. Instead, its revenue is derived from providing advertising products and business services to a diverse array of businesses.

The major categories of businesses that constitute Yelp's customers include:

  • Local Businesses for Advertising: This encompasses a broad range of local businesses such as restaurants, shopping establishments, beauty and fitness salons/gyms, healthcare providers, home and local services (e.g., plumbers, electricians, cleaners), auto services, professional services (e.g., lawyers, accountants), pet services, event planners, real estate agents, and financial service providers. These businesses purchase cost-per-click search advertising and other ad products to reach local audiences.
  • Businesses Subscribing to Tools: Restaurants, nightlife venues, and other establishments subscribe to services like Yelp Reservations (for online bookings) and Yelp Waitlist (for waitlist management and seating solutions).
  • Enterprise Users and Data Providers: Consumer-facing enterprises and third-party data providers are customers for Yelp Fusion (access to content and data via APIs) and content licensing agreements. Specific names of these enterprise customers are not disclosed in the provided background information.

AI Analysis | Feedback

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AI Analysis | Feedback

Jeremy Stoppelman, Co-founder and Chief Executive Officer

Jeremy Stoppelman co-founded Yelp in 2004, where he continues to drive the company's vision and product experience. Prior to Yelp, he served as the Vice President of Engineering at PayPal, which was previously X.com, and also worked at @Home Network. PayPal was acquired by eBay after his tenure. Notably, he declined a significant acquisition offer for Yelp from Google.

David Schwarzbach, Chief Financial Officer

David Schwarzbach joined Yelp in 2020 as Chief Financial Officer, overseeing the company's financial strategy and operations. Before joining Yelp, he held roles as Chief Operating Officer and Chief Financial Officer at Optimizely, Inc. He also held senior finance positions at eBay, Inc., including Vice President and CFO for its North America marketplaces business, contributing to the growth of its Gross Merchandise Volume to over $30 billion. Earlier in his career, he served as CFO of a cleantech startup and was an Executive Director in Morgan Stanley's Global Capital Markets division.

Jed Nachman, Chief Operating Officer

Jed Nachman became Chief Operating Officer of Yelp in 2016, having initially joined the company in 2007 to lead its sales team and previously serving as Chief Revenue Officer. He oversees Yelp's business operations, including sales, marketing, and administration. Before Yelp, Mr. Nachman spent seven years in senior sales roles at Yahoo! HotJobs, including as Director of Corporate Sales for the Western Region. He began his career in the Venture Services Group of investment bank Robertson Stephens. He has also served as a Director of PaySimple, Inc., a company backed by private equity.

Craig Saldanha, Chief Product Officer

Craig Saldanha joined Yelp in 2022 as Chief Product Officer, bringing nearly two decades of experience in product leadership and engineering. Prior to his role at Yelp, he was the Director of Product and Engineering for Prime Video at Amazon. He also spent a decade at Intel in various technical positions.

Aaron Schur, Chief Legal Officer

Aaron Schur joined Yelp in 2010 as one of its first lawyers and became Chief Legal Officer in 2022. He is responsible for the company's legal and regulatory affairs and has led Yelp's litigation strategy for over a decade, contributing to precedents that enhance protection for consumer speech. Before joining Yelp, Mr. Schur practiced law at Bingham McCutchen LLP and Arnold & Porter LLP.

AI Analysis | Feedback

The public company Yelp (symbol: YELP) faces several key risks to its business model:

  1. Intense Competition and Market Share Erosion: Yelp operates in a highly competitive local search and advertising market. Major technology companies like Google (with Google Reviews, Maps, and Search integration), TripAdvisor, and other specialized platforms pose significant threats to Yelp's market share. The increasing integration of reviews and local business information directly into competing search platforms, particularly Google, can divert user traffic and advertising dollars away from Yelp. Furthermore, some competitors possess greater financial, technical, and marketing resources, enabling them to innovate more rapidly or offer competing products.

  2. Reliance on User-Generated Content Quality and Authenticity: Yelp's core value proposition and competitive advantage are built upon its extensive database of user-generated reviews and ratings. However, this reliance introduces a significant risk related to the quality and authenticity of the content. The platform faces ongoing challenges from fake reviews, incentivized reviews, and potentially AI-generated content, which can undermine user trust and the credibility of the platform. While Yelp invests heavily in systems and human moderation to detect and remove such content, maintaining content integrity remains a continuous and critical operational challenge.

  3. Dependence on Small and Medium Business (SMB) Advertising Spend: A substantial portion of Yelp's revenue is derived from advertising services sold to local businesses. This makes Yelp susceptible to fluctuations in SMB advertising budgets, which can be sensitive to economic downturns and increased competition for their marketing dollars. Concerns among small businesses regarding the effectiveness, cost, and perceived fairness of Yelp's advertising model, including allegations of "pay-to-rank" practices, could lead to advertiser churn or reluctance to invest in the platform. Declining ad clicks are also noted as a potential red flag for Yelp's core ad business.

AI Analysis | Feedback

The increasing use of social media platforms (e.g., TikTok, Instagram) as primary discovery engines for local businesses, particularly among younger demographics, poses a clear emerging threat. These platforms offer highly visual, engaging content and influencer-driven recommendations that can bypass traditional review sites like Yelp, potentially diverting user traffic and advertiser spend.

Additionally, the rapid integration of advanced Artificial Intelligence (AI) into major search engines and mapping services (e.g., Google Search, Google Maps, Apple Maps) represents an emerging threat. These platforms are increasingly capable of synthesizing reviews, providing personalized recommendations, and offering direct booking/ordering integrations, which could diminish the need for users to visit a separate dedicated review platform for local business information and discovery.

AI Analysis | Feedback

Yelp Inc. (symbol: YELP) operates in several significant addressable markets for its main products and services, including online advertising, online restaurant reservations, and online food delivery.

Online Advertising

Yelp provides free and paid advertising products, including cost-per-click search advertising and multi-location ad products, aimed at delivering targeted search advertising to local audiences.

  • Global Market: The global online advertising market was valued at approximately USD 359.88 billion in 2025 and is projected to grow to USD 1,344.68 billion by 2034.
  • U.S. Market: In the United States, the online advertising market generated approximately USD 258.6 billion in revenue in 2024. Within this market, search advertising accounted for about 40% of the revenue in 2024, and mobile advertising contributed roughly two-thirds of the total online advertising revenue. Search and mobile advertising are commonly used for local outreach.

Online Restaurant Reservations and Waitlists

Yelp offers Yelp Reservations for online bookings and Yelp Waitlist for managing wait times. These services fall under the broader online restaurant reservation system market.

  • Global Market: The global Restaurant Reservations Software Market grew to USD 6,597.72 million in 2024 and is anticipated to reach USD 16,413.09 million by 2032.
  • North America Market: North America held a 44% share of the global Restaurant Reservations Software Market in 2024, valued at USD 2,881.22 million, and is expected to reach USD 7,187.28 million by 2032. As of mid-2024, approximately 19% of sit-down restaurants in the U.S. were utilizing an online reservation or waitlist system.

Online Food Delivery

Through its strategic partnership with Grubhub, Yelp enables consumers to place food orders for pickup and delivery.

  • Global Market: The global online food delivery market size was valued at USD 319.99 billion in 2025 and is projected to grow to USD 728.83 billion by 2034.
  • U.S. Market: The United States online food delivery market size was valued at USD 34.9 billion in 2025 and is projected to reach USD 75.4 billion by 2034.

AI Analysis | Feedback

Here are 3-5 expected drivers of future revenue growth for Yelp (YELP) over the next 2-3 years:
  • AI Transformation and New AI-Powered Products: Yelp is making significant investments in artificial intelligence to evolve its platform. This includes "reconceiving the platform around 'answers and actions'" and delivering AI tools to help local businesses grow and succeed. Initiatives like the cross-category Yelp Assistant, a conversational AI feature, are designed to intelligently guide consumers to the right service professionals and streamline local discovery. The integration of the recently acquired Hatch platform, which provides lead management solutions, is also expected to drive SaaS (Software as a Service) revenues and enhance overall margin quality over time.
  • Growth in Services Categories: The company consistently identifies its services categories, particularly home services, as a strong driver of advertising revenue growth. This segment has demonstrated momentum and is offsetting challenges in the restaurant, retail, and other (RR&O) categories. Yelp plans to continue leveraging opportunities in these service categories to drive long-term profitable growth.
  • Expansion of Data Licensing and Other Revenue Streams: "Other revenue," which encompasses transaction, subscription, and data licensing, has shown significant acceleration. This segment saw a 17% year-over-year increase in Q4 2025, primarily driven by new data licensing agreements, including one with OpenAI. This diversification beyond traditional advertising is expected to contribute to future revenue growth.
  • Upselling and Optimizing Advertiser Value: Yelp's strategy includes enhancing the value proposition for advertisers to improve client satisfaction and retention. This involves upselling existing clients on high-value products such as Yelp Guarantee and Performance Ads, which aims to increase average revenue per user without incurring significant new customer acquisition costs.

AI Analysis | Feedback

Share Repurchases

  • Yelp repurchased $292 million of shares in 2025 at an average purchase price of $33.29 per share.
  • In 2024, the company repurchased $251 million worth of shares, with $331 million remaining under its existing repurchase authorization as of December 31, 2024.
  • The Board authorized an additional $500 million for share repurchases in February 2026, building on a $500 million increase authorized in February 2024.

Share Issuance

  • Yelp aims to reduce stock-based compensation expense to less than 8% of revenue by the end of 2025 and further to less than 6% of revenue by the end of 2027.
  • The fully diluted share count decreased by 22% between December 31, 2021, and December 31, 2025, from 86 million to 67 million.

Outbound Investments

  • In January 2026, Yelp agreed to acquire Hatch, an AI-powered lead management and communication platform, for approximately $270 million in cash, plus an additional $30 million for employee retention.
  • Yelp acquired the auto services platform RepairPal for approximately $80 million in cash in November 2024. This acquisition aimed to expand Yelp's offerings in the auto services advertising vertical.

Capital Expenditures

  • Yelp's capital expenditures were -$48.35 million in 2025, -$37.35 million in 2024, and -$26.85 million in 2023.
  • Capital expenditures primarily focus on purchases of property, equipment, software, and website hosting services.
  • For 2026, Yelp plans stepped-up investments in AI and business tools, as well as in paid traffic acquisition and Hatch operations.

Better Bets vs. Yelp (YELP)

Peer Outperformance in Interactive Media & Services

YELP has outperformed 70% of its 30 Interactive Media & Services peers over 5Y. Interactive Media & Services ranks 8th of 9 industries in Communication Services by median 5Y return. The sector’s gains have largely come from elsewhere.
Share of Interactive Media & Services constituents that YELP has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
55%
of 40 industry peers · -20.4% return
3Y
47%
of 34 industry peers · -40.2% return
5Y
70%
of 30 industry peers · -31.4% return
No Interactive Media & Services peer with a comparable growth profile has beaten YELP by more than 20pp over 5Y.
Median price return by industry across the Communication Services sector, ranked by 5Y. Interactive Media & Services is YELP's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Wireless Telecommunication Services 3 7.2%40.0%35.7% ECHO 272% · TMUS 36% · SHEN -53%
Publishing 5 28.2%6.0%32.7% NYT 41% · SCHL 40% · NWSA 33%
Integrated Telecommunication Services 22 -9.5%6.4%-10.5% IQST 1781% · GSAT 310% · AD 152%
Movies & Entertainment 23 15.6%90.1%-18.6% IMAX 266% · MSGS 174% · SPHR 170%
Alternative Carriers 4 54.4%21.2%-37.8% IRDM 37% · UNIT -38% · LUMN -38%
Advertising 18 -4.6%-10.2%-54.8% APP 404% · EVC 73% · OMC 40%
Broadcasting 14 4.0%-10.4%-59.7% FOXA 99% · NXST 55% · WBD -2%
Interactive Media & Services ← 31 -24.5%-33.6%-67.4% GOOGL 155% · AREN 117% · META 66%
Interactive Home Entertainment 8 -35.1%-45.3%-87.8% TTWO 51% · RBLX -51% · PINS -57%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

Latest Trefis Analyses

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

YELPGOOGLMETATRIPANGIGRPNMedian
NameYelp Alphabet Meta Pla.Tripadvi.Angi Groupon  
Mkt Price24.70345.90589.8510.744.7221.5123.11
Mkt Cap1.44,203.01,500.01.30.20.81.3
Rev LTM1,473445,867228,2471,7889934971,631
Op Inc LTM173147,62886,92789488131
FCF LTM29753,27340,976133-530215
FCF 3Y Avg28460,26346,9581454041214
CFO LTM350185,675130,3012036044276
CFO 3Y Avg325141,481103,6742159656270

Growth & Margins

YELPGOOGLMETATRIPANGIGRPNMedian
NameYelp Alphabet Meta Pla.Tripadvi.Angi Groupon  
Rev Chg LTM1.5%20.1%27.7%-1.6%-8.8%2.0%1.7%
Rev Chg 3Y Avg5.2%15.5%23.8%2.2%-13.2%-2.8%3.7%
Rev Chg Q1.4%24.2%28.0%-7.2%-10.9%-0.8%0.3%
QoQ Delta Rev Chg LTM0.3%5.5%6.2%-1.9%-3.0%-0.2%0.1%
Op Inc Chg LTM-5.5%21.6%10.4%-37.5%1.2%175.9%5.8%
Op Inc Chg 3Y Avg49.8%25.6%49.8%7.7%144.8%71.9%49.8%
Op Mgn LTM11.7%33.1%38.1%5.0%4.9%1.5%8.3%
Op Mgn 3Y Avg11.0%31.9%40.5%6.8%3.4%2.2%8.9%
QoQ Delta Op Mgn LTM-0.7%0.4%-3.1%-0.8%-1.4%0.0%-0.7%
CFO/Rev LTM23.7%41.6%57.1%11.4%6.1%8.9%17.5%
CFO/Rev 3Y Avg22.7%36.5%55.6%11.9%8.5%11.4%17.3%
FCF/Rev LTM20.2%11.9%18.0%7.4%-0.5%6.0%9.7%
FCF/Rev 3Y Avg19.8%16.1%26.4%8.0%3.5%8.3%12.2%

Valuation

YELPGOOGLMETATRIPANGIGRPNMedian
NameYelp Alphabet Meta Pla.Tripadvi.Angi Groupon  
Mkt Cap1.44,203.01,500.01.30.20.81.3
P/S0.99.46.60.70.21.71.3
P/Op Inc7.928.517.314.14.0108.715.7
P/EBIT7.813.916.716.0-1.0-10.010.9
P/E10.817.222.0250.7-0.9-6.714.0
P/CFO3.922.611.56.23.218.98.8
Total Yield9.3%6.1%4.9%0.4%-116.2%-15.0%2.6%
Dividend Yield0.0%0.2%0.4%0.0%0.0%0.0%0.0%
FCF Yield 3Y Avg15.2%2.4%3.2%8.1%21.6%4.2%6.2%
D/E0.10.00.10.72.10.40.2
Net D/E0.0-0.00.00.01.10.10.0

Returns

YELPGOOGLMETATRIPANGIGRPNMedian
NameYelp Alphabet Meta Pla.Tripadvi.Angi Groupon  
1M Rtn-5.8%-0.3%-8.7%-26.3%-22.9%-22.7%-15.7%
3M Rtn14.1%-12.8%-3.9%13.5%-5.2%23.2%4.8%
6M Rtn17.7%13.3%-7.6%11.8%-41.7%72.4%12.5%
12M Rtn-20.4%70.1%-24.6%-39.0%-74.2%-24.5%-24.6%
3Y Rtn-40.2%168.6%108.7%-30.1%-80.0%83.2%26.6%
1M Excs Rtn-13.2%-5.8%-14.6%-31.2%-29.4%-28.1%-21.3%
3M Excs Rtn13.4%-17.5%-8.3%8.1%-6.3%21.6%0.9%
6M Excs Rtn-5.8%-1.9%-23.0%-9.9%-59.1%66.5%-7.8%
12M Excs Rtn-43.2%51.4%-44.5%-61.3%-94.7%-49.5%-47.0%
3Y Excs Rtn-116.5%94.9%20.7%-108.9%-156.0%96.6%-44.1%

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Advertising1,3911,3491,2771,134985
Other7463615933
Transactions    13
Total1,4651,4121,3371,1941,032


Price Behavior

Price Behavior
Market Price$24.70 
Market Cap ($ Bil)1.5 
First Trading Date03/02/2012 
Distance from 52W High-27.0% 
   50 Days200 Days
DMA Price$25.12$26.42
DMA Trenddownup
Distance from DMA-1.7%-6.5%
 3M1YR
Volatility48.1%42.5%
Downside Capture-7.0678.86
Upside Capture52.7034.63
Correlation (SPY)-7.5%11.9%
YELP Betas & Captures as of 7/31/2026

 1M2M3M6M1Y3Y
Beta-0.74-0.34-0.680.010.410.75
Up Beta-5.85-2.99-2.57-0.760.310.83
Down Beta0.620.870.250.240.310.72
Up Capture88%47%-44%12%17%22%
Bmk +ve Days11223567138427
Stock +ve Days14253469128382
Down Capture-29%-53%-46%31%77%97%
Bmk -ve Days11212859114326
Stock -ve Days8182957123366

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with YELP
YELP-22.9%42.3%-0.50-
Sector ETF (XLC)2.7%15.0%-0.0334.8%
Equity (SPY)21.5%12.8%1.2511.9%
Gold (GLD)30.0%28.5%0.91-10.6%
Commodities (DBC)38.1%20.1%1.49-12.4%
Real Estate (VNQ)14.4%13.9%0.7312.2%
Bitcoin (BTCUSD)-49.1%42.8%-1.4512.3%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with YELP
YELP-8.6%37.1%-0.15-
Sector ETF (XLC)7.5%20.9%0.2750.6%
Equity (SPY)13.4%17.2%0.6044.5%
Gold (GLD)19.5%18.6%0.85-5.0%
Commodities (DBC)9.6%19.6%0.382.8%
Real Estate (VNQ)2.3%18.9%0.0233.7%
Bitcoin (BTCUSD)8.0%52.8%0.3423.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with YELP
YELP-2.4%46.0%0.12-
Sector ETF (XLC)9.3%22.2%0.4749.8%
Equity (SPY)15.4%17.9%0.7346.4%
Gold (GLD)12.0%16.2%0.60-2.6%
Commodities (DBC)7.7%18.0%0.3414.4%
Real Estate (VNQ)5.0%20.7%0.2037.3%
Bitcoin (BTCUSD)59.9%66.1%1.0015.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date7312026
Short Interest: Shares Quantity8.5 Mil
Short Interest: % Change Since 7152026-5.5%
Average Daily Volume0.9 Mil
Days-to-Cover Short Interest9.9 days
Basic Shares Quantity55.3 Mil
Short % of Basic Shares15.4%

Earnings Returns History

Updated 8/17/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/6/20262.1%-2.6% 
5/7/2026-5.0%-26.0%-19.4%
2/12/2026-8.1%-6.9%3.6%
11/6/2025-10.0%-9.5%-6.9%
8/7/2025-9.2%-8.9%-7.1%
5/8/20259.1%10.6%3.6%
2/13/2025-7.9%-11.9%-13.5%
11/7/2024-1.2%0.2%8.6%
...
SUMMARY STATS   
# Positive111011
# Negative141513
Median Positive4.5%3.5%3.8%
Median Negative-7.5%-8.9%-9.7%
Max Positive18.4%26.2%44.7%
Max Negative-17.9%-26.0%-19.4%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
8/6/20262.1%-2.6% 
5/7/2026-5.0%-26.0%-19.4%
2/12/2026-8.1%-6.9%3.6%
11/6/2025-10.0%-9.5%-6.9%
8/7/2025-9.2%-8.9%-7.1%
5/8/20259.1%10.6%3.6%
2/13/2025-7.9%-11.9%-13.5%
11/7/2024-1.2%0.2%8.6%
8/8/2024-0.1%1.8%-0.1%
5/9/2024-7.1%-4.1%-8.1%
2/15/2024-14.4%-19.0%-14.5%
11/2/20234.5%1.8%3.8%
8/3/20235.0%-0.8%1.8%
5/4/20232.2%9.2%25.4%
2/9/20233.2%0.4%-8.1%
11/3/2022-16.6%-16.0%-19.3%
8/4/202218.4%14.8%4.9%
5/5/2022-4.3%-11.2%-2.8%
2/10/20224.1%2.6%-9.7%
11/4/2021-4.2%-4.1%-11.2%
8/5/20215.2%4.3%1.2%
5/6/20213.2%-0.2%3.0%
2/9/2021-4.5%-6.8%7.7%
11/5/20208.8%26.2%44.7%
8/6/2020-17.9%-13.6%-17.8%
SUMMARY STATS   
# Positive111011
# Negative141513
Median Positive4.5%3.5%3.8%
Median Negative-7.5%-8.9%-9.7%
Max Positive18.4%26.2%44.7%
Max Negative-17.9%-26.0%-19.4%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202608/07/202610-Q
03/31/202605/08/202610-Q
12/31/202502/27/202610-K
09/30/202511/07/202510-Q
06/30/202508/08/202510-Q
03/31/202505/09/202510-Q
12/31/202402/27/202510-K
09/30/202411/08/202410-Q
06/30/202408/09/202410-Q
03/31/202405/10/202410-Q
12/31/202302/27/202410-K
09/30/202311/03/202310-Q
06/30/202308/07/202310-Q
03/31/202305/05/202310-Q
12/31/202202/24/202310-K
09/30/202211/04/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202608/07/202610-Q
03/31/202605/08/202610-Q
12/31/202502/27/202610-K
09/30/202511/07/202510-Q
06/30/202508/08/202510-Q
03/31/202505/09/202510-Q
12/31/202402/27/202510-K
09/30/202411/08/202410-Q
06/30/202408/09/202410-Q
03/31/202405/10/202410-Q
12/31/202302/27/202410-K
09/30/202311/03/202310-Q
06/30/202308/07/202310-Q
03/31/202305/05/202310-Q
12/31/202202/24/202310-K
09/30/202211/04/202210-Q
06/30/202208/05/202210-Q
03/31/202205/06/202210-Q
12/31/202102/28/202210-K
09/30/202111/05/202110-Q
06/30/202108/06/202110-Q
03/31/202105/07/202110-Q
12/31/202002/26/202110-K
09/30/202011/06/202010-Q
06/30/202008/10/202010-Q
03/31/202005/08/202010-Q
12/31/201902/28/202010-K
09/30/201911/08/201910-Q

Recent Forward Guidance

Updated 8/7/2026

Latest: Q2 2026 Earnings Reported 8/6/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net Revenue1.46 Bil1.47 Bil1.47 Bil0 AffirmedGuidance: 1.47 Bil for 2026
2026 Adjusted EBITDA315.00 Mil320.00 Mil325.00 Mil0 AffirmedGuidance: 320.00 Mil for 2026

Prior: Q1 2026 Earnings Reported 5/7/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net Revenue1.46 Bil1.47 Bil1.48 Bil0 AffirmedGuidance: 1.47 Bil for 2026
2026 Adjusted EBITDA310.00 Mil320.00 Mil330.00 Mil0 AffirmedGuidance: 320.00 Mil for 2026
2028 Other Revenue Annual Run Rate 250.00 Mil    

Q4 2025 Earnings Reported 2/12/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Net Revenue1.46 Bil1.47 Bil1.48 Bil0.2% Higher NewGuidance: 1.46 Bil for 2025
2026 Adjusted EBITDA310.00 Mil320.00 Mil330.00 Mil-11.7% Lower NewGuidance: 362.50 Mil for 2025

Q3 2025 Earnings Reported 11/6/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2025 Net Revenue1.46 Bil1.46 Bil1.47 Bil-0.5% LoweredGuidance: 1.47 Bil for 2025
2025 Adjusted EBITDA360.00 Mil362.50 Mil365.00 Mil2.1% RaisedGuidance: 355.00 Mil for 2025

Insider Activity

Updated 8/5/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Nachman, Joseph RChief Operating OfficerDirectSell805202626.914,500121,0957,032,283Form
2Amara, CarmenChief People OfficerDirectSell706202627.0023,233627,2912,861,757Form
3Amara, CarmenChief People OfficerDirectSell706202624.951,50037,4253,224,139Form
4Nachman, Joseph RChief Operating OfficerDirectSell702202625.004,500112,5006,645,650Form
5Nachman, Joseph RChief Operating OfficerDirectSell702202625.009,000225,0006,758,150Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Nachman, Joseph RChief Operating OfficerDirectSell805202626.914,500121,0957,032,283Form
2Amara, CarmenChief People OfficerDirectSell706202627.0023,233627,2912,861,757Form
3Amara, CarmenChief People OfficerDirectSell706202624.951,50037,4253,224,139Form
4Nachman, Joseph RChief Operating OfficerDirectSell702202625.004,500112,5006,645,650Form
5Nachman, Joseph RChief Operating OfficerDirectSell702202625.009,000225,0006,758,150Form
6Amara, CarmenChief People OfficerDirectSell609202624.001,00024,0003,137,376Form
7Barone, Christine DirectSell603202622.9515,507355,841365,501Form
8Amara, CarmenChief People OfficerDirectSell603202622.8450011,4203,008,576Form
9Amara, CarmenChief People OfficerDirectSell522202622.3550011,1752,955,206Form
10Saldanha, CraigChief Product OfficerDirectSell505202628.171,20033,8047,511,108Form
11Schwarzbach, David AChief Financial OfficerDirectSell417202626.607,500199,4725,566,585Form
12Saldanha, CraigChief Product OfficerDirectSell403202624.721,20029,6646,620,881Form
13Schwarzbach, David AChief Financial OfficerDirectSell325202625.007,500187,5005,420,000Form
14Schwarzbach, David AChief Financial OfficerDirectSell317202625.0010,000250,0005,698,975Form
15Nachman, Joseph RChief Operating OfficerDirectSell306202624.192,49960,4517,081,429Form
16Saldanha, CraigChief Product OfficerDirectSell303202621.781,20026,1365,513,259Form
17Jedda, Dan DirectSell224202621.021,46430,773359,442Form
18Nachman, Joseph RChief Operating OfficerDirectSell210202624.347,000170,4007,000,040Form
19Saldanha, CraigChief Product OfficerDirectSell204202627.401,20032,8805,230,085Form
20Stoppelman, JeremyChief Executive OfficerDirectSell202202627.5430,000826,08920,830,054Form
21Stoppelman, JeremyChief Executive OfficerDirectSell202202627.2630,000817,87220,622,861Form
22Stoppelman, JeremyChief Executive OfficerDirectSell202202627.3530,000820,38920,686,327Form
23Stoppelman, JeremyChief Executive OfficerDirectSell128202627.7330,000831,75020,972,798Form
24Stoppelman, JeremyChief Executive OfficerDirectSell128202627.3930,000821,83420,722,758Form
25Stoppelman, JeremyChief Executive OfficerDirectSell128202628.4530,000853,65021,525,012Form
26Stoppelman, JeremyChief Executive OfficerDirectSell123202628.7430,000862,30121,743,149Form
27Stoppelman, JeremyChief Executive OfficerDirectSell123202629.2930,000878,64322,155,218Form
28Stoppelman, JeremyChief Executive OfficerDirectSell123202628.3030,000849,09921,410,258Form
29Stoppelman, JeremyChief Executive OfficerDirectSell120202628.0730,000842,13921,234,759Form
30Stoppelman, JeremyChief Executive OfficerDirectSell120202628.4830,000854,54421,547,555Form
31Stoppelman, JeremyChief Executive OfficerDirectSell120202628.9630,000868,84821,908,234Form
32Nachman, Joseph RChief Operating OfficerDirectSell106202633.347,000233,3606,296,711Form
33Saldanha, CraigChief Product OfficerDirectSell102202630.431,20036,5165,844,964Form
34Amara, CarmenChief People OfficerDirectSell1229202530.691,50046,0352,282,661Form
35Schwarzbach, David AChief Financial OfficerDirectSell1216202530.4113,500410,5223,881,009Form
36Nachman, Joseph RChief Operating OfficerDirectSell1208202530.1020,325611,8465,896,595Form
37Barone, Christine DirectSell1203202530.0015,000450,000943,050Form
38Amara, CarmenChief People OfficerDirectSell1203202530.001,00030,0002,276,340Form
39Eaton, SamChief Technology OfficerDirectSell1202202528.851955,6263,545,088Form
40Saldanha, CraigChief Product OfficerDirectSell1201202528.621,20034,3445,531,645Form
41Schwarzbach, David AChief Financial OfficerDirectSell1126202529.319,611281,6784,136,136Form
42Amara, CarmenChief People OfficerDirectSell1125202528.8250014,4102,215,624Form
43Nachman, Joseph RChief Operating OfficerDirectSell1107202532.167,000225,0866,838,382Form
44Saldanha, CraigChief Product OfficerDirectSell1103202532.981,20039,5766,638,874Form
45Amara, CarmenChief People OfficerDirectSell1027202533.041,50049,5602,727,981Form
46Schwarzbach, David AChief Financial OfficerDirectSell1015202533.5810,000335,7855,379,141Form
47Nachman, Joseph RChief Operating OfficerDirectSell1006202531.847,000222,8856,994,383Form
48Saldanha, CraigChief Product OfficerDirectSell1001202530.931,20037,1166,263,325Form
49Amara, CarmenChief People OfficerDirectSell925202531.371,50047,0552,637,150Form
50Schwarzbach, David AChief Financial OfficerDirectSell916202531.2410,000312,4415,317,621Form
51Nachman, Joseph RChief Operating OfficerDirectSell905202531.9520,325649,4227,242,464Form
52Saldanha, CraigChief Product OfficerDirectSell904202531.171,20037,4046,349,329Form
53Schwarzbach, David AChief Financial OfficerDirectSell827202531.4310,000314,2895,663,362Form
54Amara, CarmenChief People OfficerDirectSell825202532.331,50048,4952,766,349Form
55Saldanha, CraigChief Product OfficerDirectSell825202532.331,00032,3306,624,417Form
56Nachman, Joseph RChief Operating OfficerDirectSell806202533.747,000236,1498,213,134Form

Investor Activity (13F)

Updated Aug 17, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Optimus Prime Fund Management Co., Ltd.$21.0 Mil2.0%27Hold13F
Active Manager
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Goodnow Investment Group, LLC$19.4 Mil1.8%22Exited13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Optimus Prime Fund Management Co., Ltd.$21.0 Mil2.0%27Hold13F
Core Cache Last Updated: 8/16/2026