Tearsheet

LQR House (YHC)


Market Price (12/4/2025): $0.9044 | Market Cap: $1.8 Mil
Sector: Consumer Staples | Industry: Distillers & Vintners

LQR House (YHC)


Market Price (12/4/2025): $0.9044
Market Cap: $1.8 Mil
Sector: Consumer Staples
Industry: Distillers & Vintners

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -155%
Weak multi-year price returns
2Y Excs Rtn is -148%
Penny stock
Mkt Price is 0.9
1 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 31%
  Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -18 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -767%
2 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -68%
  Weak revenue growth
Rev Chg QQuarterly Revenue Change % is -11%
3 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail. Themes include Online Marketplaces, Direct-to-Consumer Brands, and Last-Mile Delivery.
  Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -516%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -516%
4   Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -777%
5   High stock price volatility
Vol 12M is 264%
6   Significant short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 43%
0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -155%
1 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 31%
2 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -68%
3 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail. Themes include Online Marketplaces, Direct-to-Consumer Brands, and Last-Mile Delivery.
4 Weak multi-year price returns
2Y Excs Rtn is -148%
5 Penny stock
Mkt Price is 0.9
6 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -18 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -767%
7 Weak revenue growth
Rev Chg QQuarterly Revenue Change % is -11%
8 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -516%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -516%
9 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -777%
10 High stock price volatility
Vol 12M is 264%
11 Significant short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 43%

Valuation, Metrics & Events

YHC Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Here are the key points explaining the stock movement of LQR House (YHC) for the approximate time period from August 31, 2025, to December 4, 2025: 1. Volatile Q2 2025 Earnings Performance: LQR House reported its fiscal 2025 Q2 earnings on August 12, 2025, revealing continued financial challenges despite narrowed losses. This announcement led to significant stock volatility, including an 11.84% single-day gain, but also a substantial 60.77% month-to-date decline.

2. Strategic Digital Expansion and Partnerships: On August 7, 2025, LQR House announced a strategic collaboration with TikTok aimed at strengthening its global digital footprint and launching an investment-focused media initiative. This news contributed to a positive market sentiment, with the stock trending up by 15.42% on that day due to recognized high growth potential and promising product launches.

Show more

Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
YHC Return-----46%-98%-99%
Peers Return5%26%-4%-5%-27%-22%-32%
S&P 500 Return16%27%-19%24%23%16%112%

Monthly Win Rates [3]
YHC Win Rate---25%42%30% 
Peers Win Rate43%43%47%38%25%42% 
S&P 500 Win Rate58%75%42%67%75%70% 

Max Drawdowns [4]
YHC Max Drawdown-----83%-99% 
Peers Max Drawdown-33%-4%-14%-13%-28%-28% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: STZ, WVVI, AGCC, BF-B, MGPI.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)

How Low Can It Go

YHC has limited trading history. Below is the Consumer Staples sector ETF (XLP) in its place.

Unique KeyEventXLPS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-17.5%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven21.2%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven682 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-24.9%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven33.2%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven154 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-16.6%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven19.9%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven404 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-33.4%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven50.2%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven605 days1480 days

Compare to


In The Past

SPDR Select Sector Fund's stock fell -17.5% during the 2022 Inflation Shock from a high on 4/20/2022. A -17.5% loss requires a 21.2% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About LQR House (YHC)

Better Bets than LQR House (YHC)

Latest Trefis Analyses

Title
0ARTICLES

Trade Ideas

Select past ideas related to YHC. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.8%3.8%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-2.1%-2.1%-2.1%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
3.4%3.4%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
7.2%7.2%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.4%1.4%-5.1%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.8%3.8%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-2.1%-2.1%-2.1%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
3.4%3.4%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
7.2%7.2%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.4%1.4%-5.1%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for LQR House

Peers to compare with:

Financials

YHCSTZWVVIAGCCBF-BMGPIMedian
NameLQR HouseConstell.Willamet.Agencia .Brown-Fo.MGP Ingr. 
Mkt Price0.87138.082.897.1830.0923.8515.52
Mkt Cap0.024.30.0-14.20.50.5
Rev LTM29,62438-3,948579579
Op Inc LTM-183,0420-1,156110110
FCF LTM-121,848-2-5846262
FCF 3Y Avg-81,677-6-4323737
CFO LTM-122,769-1-741121121
CFO 3Y Avg-82,841-2-6249898

Growth & Margins

YHCSTZWVVIAGCCBF-BMGPIMedian
NameLQR HouseConstell.Willamet.Agencia .Brown-Fo.MGP Ingr. 
Rev Chg LTM31.5%-5.6%-2.2%--3.5%-21.5%-3.5%
Rev Chg 3Y Avg-0.7%6.6%--0.6%-7.9%0.1%
Rev Chg Q-10.6%-15.0%-1.3%--2.8%-18.9%-10.6%
QoQ Delta Rev Chg LTM-2.4%-4.4%-0.4%--0.7%-5.0%-2.4%
Op Mgn LTM-767.4%31.6%0.4%-29.3%18.9%18.9%
Op Mgn 3Y Avg-700.5%31.7%-1.7%-27.4%20.4%20.4%
QoQ Delta Op Mgn LTM-15.7%-0.1%-0.4%--0.0%-1.5%-0.4%
CFO/Rev LTM-515.9%28.8%-2.7%-18.8%20.9%18.8%
CFO/Rev 3Y Avg-401.0%28.8%-6.0%-15.3%14.6%14.6%
FCF/Rev LTM-515.9%19.2%-5.6%-14.8%10.7%10.7%
FCF/Rev 3Y Avg-401.0%17.0%-16.7%-10.6%5.8%5.8%

Valuation

YHCSTZWVVIAGCCBF-BMGPIMedian
NameLQR HouseConstell.Willamet.Agencia .Brown-Fo.MGP Ingr. 
Mkt Cap0.024.30.0-14.20.50.5
P/S1.22.50.7-3.20.91.2
P/EBIT-0.111.288.9-10.944.411.2
P/E-0.119.4-64.3-15.1-34.2-0.1
P/CFO-0.28.6-26.2-17.24.34.3
Total Yield-772.9%6.7%-1.6%-10.0%-2.4%-1.6%
Dividend Yield0.0%1.5%0.0%-3.3%0.5%0.5%
FCF Yield 3Y Avg-4.9%-27.0%-2.5%4.9%3.7%
D/E0.00.41.1-0.20.50.4
Net D/E-1.60.41.1-0.20.50.4

Returns

YHCSTZWVVIAGCCBF-BMGPIMedian
NameLQR HouseConstell.Willamet.Agencia .Brown-Fo.MGP Ingr. 
1M Rtn-2.3%5.5%-6.5%12.0%9.3%-0.7%2.4%
3M Rtn7.4%-5.0%-33.9%-6.7%-17.9%-5.0%
6M Rtn-39.5%-20.9%-51.0%--7.9%-19.4%-20.9%
12M Rtn-97.9%-40.3%-12.6%--25.3%-46.5%-40.3%
3Y Rtn--44.1%-52.5%--57.4%-80.1%-54.9%
1M Excs Rtn-2.3%5.6%-6.4%12.0%9.3%-0.7%2.4%
3M Excs Rtn2.2%-10.0%-39.9%-1.4%-21.8%-10.0%
6M Excs Rtn-54.2%-35.6%-65.7%--22.6%-34.1%-35.6%
12M Excs Rtn-111.3%-54.8%-27.7%--40.1%-61.2%-54.8%
3Y Excs Rtn--116.1%-125.2%--128.5%-152.8%-126.9%

Financials

Price Behavior

Short Interest

Short Interest: As Of Date11142025
Short Interest: Shares Quantity868,441
Short Interest: % Change Since 10312025-1.2%
Average Daily Volume147,835
Days-to-Cover Short Interest5.87
Basic Shares Quantity1,998,810
Short % of Basic Shares43.4%

SEC Filings

Expand for More

Report DateFiling DateFiling
6302025812202510-Q 6/30/2025
3312025513202510-Q 3/31/2025
12312024331202510-K 12/31/2024
93020241114202410-Q 9/30/2024
6302024814202410-Q 6/30/2024
3312024515202410-Q 3/31/2024
12312023401202410-K 12/31/2023
93020231116202310-Q 9/30/2023
6302023921202310-Q 6/30/2023
123120228102023424B3 12/31/2022
123120212132023DRS 12/31/2021
630202122220221-A/A 6/30/2021