LQR House (YHC)
Market Price (12/4/2025): $0.9044 | Market Cap: $1.8 MilSector: Consumer Staples | Industry: Distillers & Vintners
LQR House (YHC)
Market Price (12/4/2025): $0.9044Market Cap: $1.8 MilSector: Consumer StaplesIndustry: Distillers & Vintners
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -155% | Weak multi-year price returns2Y Excs Rtn is -148% | Penny stockMkt Price is 0.9 |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 31% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -18 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -767% | |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -68% | Weak revenue growthRev Chg QQuarterly Revenue Change % is -11% | |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail. Themes include Online Marketplaces, Direct-to-Consumer Brands, and Last-Mile Delivery. | Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -516%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -516% | |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -777% | ||
| High stock price volatilityVol 12M is 264% | ||
| Significant short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 43% |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -155% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 31% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -68% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail. Themes include Online Marketplaces, Direct-to-Consumer Brands, and Last-Mile Delivery. |
| Weak multi-year price returns2Y Excs Rtn is -148% |
| Penny stockMkt Price is 0.9 |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -18 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -767% |
| Weak revenue growthRev Chg QQuarterly Revenue Change % is -11% |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -516%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -516% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -777% |
| High stock price volatilityVol 12M is 264% |
| Significant short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 43% |
Valuation, Metrics & Events
YHC Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are the key points explaining the stock movement of LQR House (YHC) for the approximate time period from August 31, 2025, to December 4, 2025:
1. Volatile Q2 2025 Earnings Performance: LQR House reported its fiscal 2025 Q2 earnings on August 12, 2025, revealing continued financial challenges despite narrowed losses. This announcement led to significant stock volatility, including an 11.84% single-day gain, but also a substantial 60.77% month-to-date decline.
2. Strategic Digital Expansion and Partnerships: On August 7, 2025, LQR House announced a strategic collaboration with TikTok aimed at strengthening its global digital footprint and launching an investment-focused media initiative. This news contributed to a positive market sentiment, with the stock trending up by 15.42% on that day due to recognized high growth potential and promising product launches.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| YHC Return | - | - | - | - | -46% | -98% | -99% |
| Peers Return | 5% | 26% | -4% | -5% | -27% | -22% | -32% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| YHC Win Rate | - | - | - | 25% | 42% | 30% | |
| Peers Win Rate | 43% | 43% | 47% | 38% | 25% | 42% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| YHC Max Drawdown | - | - | - | - | -83% | -99% | |
| Peers Max Drawdown | -33% | -4% | -14% | -13% | -28% | -28% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: STZ, WVVI, AGCC, BF-B, MGPI.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
YHC has limited trading history. Below is the Consumer Staples sector ETF (XLP) in its place.
| Event | XLP | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -17.5% | -25.4% |
| % Gain to Breakeven | 21.2% | 34.1% |
| Time to Breakeven | 682 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -24.9% | -33.9% |
| % Gain to Breakeven | 33.2% | 51.3% |
| Time to Breakeven | 154 days | 148 days |
| 2018 Correction | ||
| % Loss | -16.6% | -19.8% |
| % Gain to Breakeven | 19.9% | 24.7% |
| Time to Breakeven | 404 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -33.4% | -56.8% |
| % Gain to Breakeven | 50.2% | 131.3% |
| Time to Breakeven | 605 days | 1480 days |
Compare to
In The Past
SPDR Select Sector Fund's stock fell -17.5% during the 2022 Inflation Shock from a high on 4/20/2022. A -17.5% loss requires a 21.2% gain to breakeven.
Preserve Wealth
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Asset Allocation
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Latest Trefis Analyses
| Title | Topic | |
|---|---|---|
| DASHBOARDS | ||
| Would You Still Hold LQR House Stock If It Fell 30%? | Return |
| Title | |
|---|---|
| ARTICLES |
Trade Ideas
Select past ideas related to YHC. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.8% | 3.8% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -2.1% | -2.1% | -2.1% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.4% | 3.4% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 7.2% | 7.2% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.4% | 1.4% | -5.1% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.8% | 3.8% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -2.1% | -2.1% | -2.1% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.4% | 3.4% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 7.2% | 7.2% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.4% | 1.4% | -5.1% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for LQR House
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 15.52 |
| Mkt Cap | 0.5 |
| Rev LTM | 579 |
| Op Inc LTM | 110 |
| FCF LTM | 62 |
| FCF 3Y Avg | 37 |
| CFO LTM | 121 |
| CFO 3Y Avg | 98 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -3.5% |
| Rev Chg 3Y Avg | 0.1% |
| Rev Chg Q | -10.6% |
| QoQ Delta Rev Chg LTM | -2.4% |
| Op Mgn LTM | 18.9% |
| Op Mgn 3Y Avg | 20.4% |
| QoQ Delta Op Mgn LTM | -0.4% |
| CFO/Rev LTM | 18.8% |
| CFO/Rev 3Y Avg | 14.6% |
| FCF/Rev LTM | 10.7% |
| FCF/Rev 3Y Avg | 5.8% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 0.5 |
| P/S | 1.2 |
| P/EBIT | 11.2 |
| P/E | -0.1 |
| P/CFO | 4.3 |
| Total Yield | -1.6% |
| Dividend Yield | 0.5% |
| FCF Yield 3Y Avg | 3.7% |
| D/E | 0.4 |
| Net D/E | 0.4 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 2.4% |
| 3M Rtn | -5.0% |
| 6M Rtn | -20.9% |
| 12M Rtn | -40.3% |
| 3Y Rtn | -54.9% |
| 1M Excs Rtn | 2.4% |
| 3M Excs Rtn | -10.0% |
| 6M Excs Rtn | -35.6% |
| 12M Excs Rtn | -54.8% |
| 3Y Excs Rtn | -126.9% |
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 6302025 | 8122025 | 10-Q 6/30/2025 |
| 3312025 | 5132025 | 10-Q 3/31/2025 |
| 12312024 | 3312025 | 10-K 12/31/2024 |
| 9302024 | 11142024 | 10-Q 9/30/2024 |
| 6302024 | 8142024 | 10-Q 6/30/2024 |
| 3312024 | 5152024 | 10-Q 3/31/2024 |
| 12312023 | 4012024 | 10-K 12/31/2023 |
| 9302023 | 11162023 | 10-Q 9/30/2023 |
| 6302023 | 9212023 | 10-Q 6/30/2023 |
| 12312022 | 8102023 | 424B3 12/31/2022 |
| 12312021 | 2132023 | DRS 12/31/2021 |
| 6302021 | 2222022 | 1-A/A 6/30/2021 |
External Quote Links
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| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |