Tearsheet

LQR House (YHC)


Market Price (12/18/2025): $0.78 | Market Cap: $8.8 Mil
Sector: Consumer Staples | Industry: Distillers & Vintners

LQR House (YHC)


Market Price (12/18/2025): $0.78
Market Cap: $8.8 Mil
Sector: Consumer Staples
Industry: Distillers & Vintners

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail. Themes include Online Marketplaces, Direct-to-Consumer Brands, and Last-Mile Delivery.
Weak multi-year price returns
2Y Excs Rtn is -141%
Penny stock
Mkt Price is 0.8
1   Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -19 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -888%
2   Expensive valuation multiples
P/SPrice/Sales ratio is 4.3x
3   Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -7.4%, Rev Chg QQuarterly Revenue Change % is -46%
4   Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1073%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1073%
5   Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 143%
6   High stock price volatility
Vol 12M is 264%
7   Key risks
YHC key risks include [1] a major lawsuit threatening to freeze company assets and appoint a receiver, Show more.
0 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail. Themes include Online Marketplaces, Direct-to-Consumer Brands, and Last-Mile Delivery.
1 Weak multi-year price returns
2Y Excs Rtn is -141%
2 Penny stock
Mkt Price is 0.8
3 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -19 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -888%
4 Expensive valuation multiples
P/SPrice/Sales ratio is 4.3x
5 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -7.4%, Rev Chg QQuarterly Revenue Change % is -46%
6 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1073%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1073%
7 Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 143%
8 High stock price volatility
Vol 12M is 264%
9 Key risks
YHC key risks include [1] a major lawsuit threatening to freeze company assets and appoint a receiver, Show more.

Valuation, Metrics & Events

YHC Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Here are five key points highlighting potential reasons for a stock movement of -2.9% for LQR House (symbol: YHC) around the approximate time period from August 31, 2025, to December 18, 2025: 1. Reverse Stock Split

LQR House executed a 35-for-1 reverse stock split in April 2025, an event that frequently leads to a significant decrease in stock price and can signal underlying financial difficulties, often resulting in negative investor sentiment.

2. Persistent Net Losses and High Cash Burn

The company reported a substantial net loss of $22.75 million for the fiscal year ended December 31, 2024, alongside negative operating margins and considerable free cash flow burn. These financial indicators raise concerns about the company's long-term sustainability and its ongoing need for additional financing.

Show more

Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
YHC Return-46%-98%
Peers Return32%66%-15%0%-24%-26%5%
S&P 500 Return16%27%-19%24%23%14%108%

Monthly Win Rates [3]
YHC Win Rate25%42%33% 
Peers Win Rate53%57%53%48%33%40% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
YHC Max Drawdown-83%-99% 
Peers Max Drawdown-43%-13%-29%-18%-31%-37% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: STZ, STGW, MGPI, SAM, WVVI.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/17/2025 (YTD)

How Low Can It Go

YHC has limited trading history. Below is the Consumer Staples sector ETF (XLP) in its place.

Unique KeyEventXLPS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-17.5%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven21.2%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven682 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-24.9%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven33.2%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven154 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-16.6%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven19.9%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven404 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-33.4%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven50.2%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven605 days1,480 days

Compare to


In The Past

SPDR Select Sector Fund's stock fell -17.5% during the 2022 Inflation Shock from a high on 4/20/2022. A -17.5% loss requires a 21.2% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About LQR House (YHC)

Better Bets than LQR House (YHC)

Latest Trefis Analyses

Title
0ARTICLES

Trade Ideas

Select past ideas related to YHC. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
0.3%0.3%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-5.8%-5.8%-7.5%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
14.0%14.0%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
7.5%7.5%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.1%-2.1%-5.1%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
0.3%0.3%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-5.8%-5.8%-7.5%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
14.0%14.0%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
7.5%7.5%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.1%-2.1%-5.1%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for LQR House

Peers to compare with:

Financials

YHCSTZSTGWMGPISAMWVVIMedian
NameLQR HouseConstell.Stagwell MGP Ingr.Boston B.Willamet. 
Mkt Price0.84139.725.3125.07198.322.9315.19
Mkt Cap0.024.61.40.52.20.00.9
Rev LTM29,6242,8905791,982371,280
Op Inc LTM-193,042146110158-1128
FCF LTM-231,84815362212-3108
FCF 3Y Avg-121,67711737174-577
CFO LTM-232,769243121272-3182
CFO 3Y Avg-122,84117698240-2137

Growth & Margins

YHCSTZSTGWMGPISAMWVVIMedian
NameLQR HouseConstell.Stagwell MGP Ingr.Boston B.Willamet. 
Rev Chg LTM-7.4%-5.6%6.8%-21.5%-1.1%-4.8%-5.2%
Rev Chg 3Y Avg-0.7%3.7%-7.9%-0.1%6.1%0.7%
Rev Chg Q-46.0%-15.0%4.5%-18.9%-11.2%-10.9%-13.1%
QoQ Delta Rev Chg LTM-12.0%-4.4%1.1%-5.0%-3.3%-2.7%-3.8%
Op Mgn LTM-887.5%31.6%5.1%18.9%8.0%-2.4%6.5%
Op Mgn 3Y Avg-837.8%31.7%5.2%20.4%7.3%-1.7%6.2%
QoQ Delta Op Mgn LTM-120.2%-0.1%0.6%-1.5%-1.0%-2.9%-1.2%
CFO/Rev LTM-1,073.2%28.8%8.4%20.9%13.7%-6.8%11.1%
CFO/Rev 3Y Avg-645.3%28.8%6.4%14.6%11.9%-6.2%9.2%
FCF/Rev LTM-1,073.2%19.2%5.3%10.7%10.7%-8.8%8.0%
FCF/Rev 3Y Avg-645.3%17.0%4.3%5.8%8.7%-13.8%5.0%

Valuation

YHCSTZSTGWMGPISAMWVVIMedian
NameLQR HouseConstell.Stagwell MGP Ingr.Boston B.Willamet. 
Mkt Cap0.024.61.40.52.20.00.9
P/S4.32.50.50.91.20.51.0
P/EBIT-11.210.144.414.5-12.9
P/E-0.319.473.2-34.224.9-14.39.6
P/CFO-0.48.65.94.38.4-7.05.1
Total Yield-397.9%6.7%1.4%-2.4%4.0%-7.0%-0.5%
Dividend Yield0.0%1.5%0.0%0.5%0.0%0.0%0.0%
FCF Yield 3Y Avg-4.9%14.4%4.9%5.7%-5.3%
D/E-0.41.30.50.0-0.5
Net D/E-0.41.20.5-0.1-0.5

Returns

YHCSTZSTGWMGPISAMWVVIMedian
NameLQR HouseConstell.Stagwell MGP Ingr.Boston B.Willamet. 
1M Rtn3.4%6.7%5.6%1.9%2.3%11.1%4.5%
3M Rtn-18.9%5.8%1.9%-8.6%-12.0%-30.5%-10.3%
6M Rtn-36.1%-11.5%23.5%-17.0%-1.6%-49.0%-14.2%
12M Rtn-98.4%-38.5%-25.7%-41.8%-35.6%-12.3%-37.1%
3Y Rtn--36.2%-21.4%-76.8%-42.4%-52.0%-42.4%
1M Excs Rtn2.6%6.0%4.8%1.2%1.5%10.4%3.7%
3M Excs Rtn-12.0%4.5%-1.2%-10.1%-12.6%-34.8%-11.0%
6M Excs Rtn-48.5%-23.9%11.1%-29.4%-14.0%-61.4%-26.6%
12M Excs Rtn-109.0%-51.3%-38.2%-54.7%-48.1%-22.1%-49.7%
3Y Excs Rtn--108.3%-94.7%-146.4%-113.2%-120.1%-113.2%

Financials

Segment Financials

Revenue by Segment

$ Mil202420232022
Country Wine & Spirits LLC (CWS) Platform1  
Marketing0  
SWOL product sales0  
Vault0  
Revenue - Product 00
Revenue - Services 00
Total110


Price Behavior

Short Interest

Short Interest: As Of Date11282025
Short Interest: Shares Quantity640,631
Short Interest: % Change Since 11152025-26.2%
Average Daily Volume345,321
Days-to-Cover Short Interest1.86
Basic Shares Quantity11,219,153
Short % of Basic Shares5.7%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251114202510-Q 9/30/2025
6302025812202510-Q 6/30/2025
3312025513202510-Q 3/31/2025
12312024331202510-K 12/31/2024
93020241114202410-Q 9/30/2024
6302024814202410-Q 6/30/2024
3312024515202410-Q 3/31/2024
12312023401202410-K 12/31/2023
93020231116202310-Q 9/30/2023
6302023921202310-Q 6/30/2023
123120228102023424B3 12/31/2022
123120212132023DRS 12/31/2021
630202122220221-A/A 6/30/2021