LQR House (YHC)
Market Price (12/28/2025): $0.9015 | Market Cap: $10.1 MilSector: Consumer Staples | Industry: Distillers & Vintners
LQR House (YHC)
Market Price (12/28/2025): $0.9015Market Cap: $10.1 MilSector: Consumer StaplesIndustry: Distillers & Vintners
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -98% | Weak multi-year price returns2Y Excs Rtn is -145%, 3Y Excs Rtn is -181% | Penny stockMkt Price is 0.9 |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail. Themes include Online Marketplaces, Direct-to-Consumer Brands, and Last-Mile Delivery. | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -19 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -888% | |
| Expensive valuation multiplesP/SPrice/Sales ratio is 4.9x | ||
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -7.4%, Rev Chg QQuarterly Revenue Change % is -46% | ||
| Significant share based compensationSBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 110% | ||
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1073%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1073% | ||
| Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 295% | ||
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -358% | ||
| High stock price volatilityVol 12M is 261% | ||
| Key risksYHC key risks include [1] a major lawsuit threatening to freeze company assets and appoint a receiver, Show more. |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -98% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail. Themes include Online Marketplaces, Direct-to-Consumer Brands, and Last-Mile Delivery. |
| Weak multi-year price returns2Y Excs Rtn is -145%, 3Y Excs Rtn is -181% |
| Penny stockMkt Price is 0.9 |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -19 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -888% |
| Expensive valuation multiplesP/SPrice/Sales ratio is 4.9x |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -7.4%, Rev Chg QQuarterly Revenue Change % is -46% |
| Significant share based compensationSBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 110% |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -1073%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -1073% |
| Valuation getting more expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 295% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -358% |
| High stock price volatilityVol 12M is 261% |
| Key risksYHC key risks include [1] a major lawsuit threatening to freeze company assets and appoint a receiver, Show more. |
Why The Stock Moved
Qualitative Assessment
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Here are the key points explaining the stock movement of LQR House (YHC) from August 31, 2025, to the most recent available date:
<b>1. Registered Direct Offering Announcement and Impact:</b> On December 18, 2025, LQR House announced a registered direct offering for approximately $6.52 million, involving the sale of 7,249,972 common shares at $0.90 per share. This announcement led to a 6.3% premarket decline in the stock price.
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<b>2. Allocation of Offering Proceeds for Obligations:</b> The net proceeds from the direct offering were designated primarily for repaying existing settlement obligations and related litigation expenses, with any remaining balance allocated to working capital and general corporate purposes. This indicated the company was addressing existing financial liabilities.
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<b>3. Technical Sell Signal in Early December:</b> A technical "sell signal" based on a double top formation was observed on December 1, 2025, which, according to technical analysis, suggested a potential minor price decrease.
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<b>4. Post-Offering Buy Signal and Subsequent Rally:</b> Following the direct offering, a "buy signal" was issued from a pivot bottom point on December 18, 2025. This was followed by a significant rise of 13.51% in the stock price by December 24, 2025.
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<b>5. Increased Trading Volume Supporting Price Gains:</b> The stock's upward movement in late December, including a 1.81% gain on December 24, 2025, was accompanied by an increase in trading volume. This rise in volume alongside price is considered a positive technical indicator, contributing to better liquidity and potentially reducing general risk.
Show moreStock Movement Drivers
Fundamental Drivers
The 13.0% change in YHC stock from 9/27/2025 to 12/27/2025 was primarily driven by a 621.1% change in the company's P/S Multiple.| 9272025 | 12272025 | Change | |
|---|---|---|---|
| Stock Price ($) | 0.81 | 0.91 | 13.04% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 2.39 | 2.10 | -12.01% |
| P/S Multiple | 0.68 | 4.87 | 621.11% |
| Shares Outstanding (Mil) | 2.00 | 11.22 | -461.29% |
| Cumulative Contribution | -2392.33% |
Market Drivers
9/27/2025 to 12/27/2025| Return | Correlation | |
|---|---|---|
| YHC | 13.0% | |
| Market (SPY) | 4.3% | 13.7% |
| Sector (XLP) | 0.3% | 11.7% |
Fundamental Drivers
The -29.4% change in YHC stock from 6/28/2025 to 12/27/2025 was primarily driven by a -1705.4% change in the company's Shares Outstanding (Mil).| 6282025 | 12272025 | Change | |
|---|---|---|---|
| Stock Price ($) | 1.29 | 0.91 | -29.44% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 2.45 | 2.10 | -14.15% |
| P/S Multiple | 0.33 | 4.87 | 1383.67% |
| Shares Outstanding (Mil) | 0.62 | 11.22 | -1705.36% |
| Cumulative Contribution | -20548.82% |
Market Drivers
6/28/2025 to 12/27/2025| Return | Correlation | |
|---|---|---|
| YHC | -29.4% | |
| Market (SPY) | 12.6% | 4.4% |
| Sector (XLP) | -2.2% | 9.4% |
Fundamental Drivers
The -98.0% change in YHC stock from 12/27/2024 to 12/27/2025 was primarily driven by a -7183.5% change in the company's Shares Outstanding (Mil).| 12272024 | 12272025 | Change | |
|---|---|---|---|
| Stock Price ($) | 46.55 | 0.91 | -98.04% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 2.27 | 2.10 | -7.42% |
| P/S Multiple | 3.16 | 4.87 | 54.43% |
| Shares Outstanding (Mil) | 0.15 | 11.22 | -7183.51% |
| Cumulative Contribution | -10226.82% |
Market Drivers
12/27/2024 to 12/27/2025| Return | Correlation | |
|---|---|---|
| YHC | -98.0% | |
| Market (SPY) | 17.0% | 3.5% |
| Sector (XLP) | 0.5% | 4.1% |
Fundamental Drivers
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Market Drivers
12/28/2023 to 12/27/2025| Return | Correlation | |
|---|---|---|
| YHC | -99.0% | |
| Market (SPY) | 48.0% | 4.4% |
| Sector (XLP) | 14.0% | 4.2% |
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| YHC Return | - | - | - | -98% | -46% | -98% | -100% |
| Peers Return | 16% | 38% | -12% | 21% | 26% | 16% | 150% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 18% | 114% |
Monthly Win Rates [3] | |||||||
| YHC Win Rate | - | - | - | 20% | 42% | 33% | |
| Peers Win Rate | 52% | 65% | 42% | 68% | 57% | 52% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 73% | |
Max Drawdowns [4] | |||||||
| YHC Max Drawdown | - | - | - | -100% | -83% | -99% | |
| Peers Max Drawdown | -34% | -5% | -26% | -7% | -9% | -23% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: HPQ, HPE, IBM, CSCO, AAPL.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/26/2025 (YTD)
How Low Can It Go
YHC has limited trading history. Below is the Consumer Staples sector ETF (XLP) in its place.
| Event | XLP | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -17.5% | -25.4% |
| % Gain to Breakeven | 21.2% | 34.1% |
| Time to Breakeven | 682 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -24.9% | -33.9% |
| % Gain to Breakeven | 33.2% | 51.3% |
| Time to Breakeven | 154 days | 148 days |
| 2018 Correction | ||
| % Loss | -16.6% | -19.8% |
| % Gain to Breakeven | 19.9% | 24.7% |
| Time to Breakeven | 404 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -33.4% | -56.8% |
| % Gain to Breakeven | 50.2% | 131.3% |
| Time to Breakeven | 605 days | 1,480 days |
Compare to HPQ, HPE, IBM, CSCO, AAPL
In The Past
SPDR Select Sector Fund's stock fell -17.5% during the 2022 Inflation Shock from a high on 4/20/2022. A -17.5% loss requires a 21.2% gain to breakeven.
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Our company, LQR House Inc., intends to become the full-service digital marketing and brand development face of the alcoholic beverage space. Currently, LQR has a key partnership with Country Wine & Spirits Inc. (“CWS”). Pursuant to an Exclusive Marketing Agreement (the “Marketing Agreement”) dated April 1, 2021 among CWS, Ssquared Spirits, LLC (“Ssquared”) and us, CWS has granted us the exclusive right, until April 1, 2031, to promote and market spirits, other beverage products and related products including but not limited to branded merchandise, apparel, glassware and the like through the CWS website and other social media channels for sale to customers with billing and shipping addresses within Canada, Mexico and the United States. At this time, the Company does not service customers in Canada and Mexico. The Marketing Agreement also provides us with the sole right to manage and make decisions with regard to user-facing content on the CWS website (www.cwspirits.com), including the placement and removal of products and the creation and management of promotional initiatives. LQR House Inc. is responsible for all digital marketing of products offered on CWS’s platform (the “CWS Platform”), including social media marketing and cooperation with their influencer network. Ssquared is responsible for inventory management on the CWS Platform and ensuring that the site is always live and accessible to the customers. CWS facilitates importation of alcohol (in cooperation with Rilo Import & Export Inc. (“Rilo”)), fulfilment, and distribution of all products sold on the CWS Platform. The Marketing Agreement may be terminated upon a material breach by a party thereto that goes uncured for longer than 30 days or at any time by us with thirty days written notice to each of CWS and Ssquared. On March 19, 2021, we purchased the SWOL brand of tequila from Dollinger Innovations Inc., Dollinger Holdings LLC and Sean Dollinger pursuant to an Asset Purchase Agreement (the “Tequila Asset Purchase Agreement”). SWOL is manufactured at our request in Mexico by a local manufacturer who we contract with. We will only request SWOL to be manufactured based on purchase orders we receive from CWS, who is licensed to distribute alcohol in and from California. We also contract with Rilo who we engage to import SWOL from Mexico to CWS in the United States. CWS pays us for its orders of SWOL and we pay a portion of such amounts to the local manufacturer to produce SWOL and to Rilo to import SWOL. However, it is important to note that we do not engage in the sale of alcoholic products in the United States or the distribution of any alcoholic products anywhere. On May 31, 2021, we purchased from Dollinger Holdings LLC, all of the right, title and interest in all trademarks regardless of registration status for Soleil Vino and all associated trade dress and intellectual property rights, all labels, logos and other branding bearing the Soleil Vino marks or any mark substantially similar to the same, and all website and all related digital and social media content including but not limited to influencer networks, www.soleilvino.com, and all related content, and all related sales channels was transferred. On July 7, 2023, the Company, Dollinger Innovations Inc. and Leticia Hermosillo Raverero (the “Producer”) signed a ratification of the agreement of assignment of rights of the Shared Responsibility and Bonding Agreement, which requires registration with the Mexican Institute of Industrial Property. The registration is required under Mexican law to put third parties on notice of the existence of agreements that contain intellectual property rights. The Company submitted documents to the Mexican Institute of Industrial Property to obtain such registration on July 12, 2023, but such registration will not be complete until it has been notified by the Mexican government and we cannot predict when that will occur. Until the registration is complete third parties in Mexico may be able to produce tequila under the SWOL name. On June 30, 2023, pursuant to an assignment agreement, Dollinger Innovations Inc., Dollinger Holdings LLC, and Sean Dollinger assigned their rights as distributor under the Packaging of Origin Co-Responsibility Agreement with the Producer dated July 6, 2020 to the Company. Subsequent to that, on July 11, 2023, the Producer and LQR House Inc. signed a Bottled at Origin Joint Responsibility Agreement, which requires registration with the Mexican institute of Industrial Property. The registration is required under Mexican law to put third parties on notice of the existence of agreements that contain intellectual property rights. The Company submitted documents to the Mexican Institute of Industrial Property to obtain such registration on July 13, 2023, but such registration will not be complete until it has been notified by the Mexican government and we cannot predict when that will occur. Until the registration is complete third parties in Mexico may be able to produce tequila under the SWOL name. The affiliation between LQR House Inc., CWS and Ssquared forms the bedrock of the enterprise. Within the scope of the Marketing Agreement between LQR House Inc., CWS, and Ssquared, the Company’s focus remains dedicated to leveraging its competitive strengths, namely marketing and brand promotion. The collaboration and contractual arrangement with CWS and Ssquared grant access to approximately 241,000 customers through the CWS mailing lists, as well as a steady stream of visitors on the CWS Platform. Through the Marketing Agreement, LQR House Inc. is empowered to strategically promote its brands on the CWS Platform, while entrusting the sales and distribution processes to our partners, CWS and Ssquared. Moreover, third-party brands seeking to have their products marketed on the CWS Platform can only do so by becoming a client of the Company. Our principal executive offices are located at 6800 Indian Creek Dr. Suite 1E, Miami Beach, FL.
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1. Farfetch for luxury and rare wines and spirits.
2. An Amazon for ultra-premium and collectible alcoholic beverages.
3. A specialized ReserveBar for investment-grade and rare spirits and wines.
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- Luxury Beverage E-commerce: An online platform offering a curated selection of rare and high-end wines, spirits, and other premium alcoholic beverages.
- Logistics & Distribution: Provides specialized warehousing, packaging, and delivery services for its luxury beverage inventory.
- Brand Marketing & Curation: Offers marketing support for beverage brands and expert curation of products featured on its marketplace.
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LQR House (symbol: YHC) primarily sells its luxury wines and spirits directly to individuals through its e-commerce platform, making it a B2C (Business-to-Consumer) company. The company serves the following categories of customers:
- Luxury Consumers and High-Net-Worth Individuals: These customers purchase premium, rare, and exclusive wines and spirits for personal consumption, entertaining, and as a status symbol. They value convenience, authenticity, and access to high-end products.
- Collectors and Connoisseurs: This category includes individuals who are passionate about acquiring specific vintages, limited editions, or rare bottles of wine and spirits for their personal collections. They often possess extensive knowledge and a discerning taste for fine beverages, sometimes viewing their purchases as investments.
- Corporate and Personal Gift Givers: Customers in this category purchase luxury wines and spirits as high-end gifts for special occasions, holidays, or corporate clients. They seek impressive and unique items that convey prestige and appreciation.
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Here is the management team of LQR House (YHC):Sean Dollinger, Chief Executive Officer, Secretary & Director
Sean Dollinger is a serial entrepreneur who founded LQR House Inc. in January 2021, which later completed an IPO on NASDAQ in 2023. He also founded PlantX Life Inc. in 2019, an e-commerce marketplace for plant-based products that went public on the CSE. Prior to that, he founded Namaste Technologies in 2014, guiding it to a public listing and a $1 billion market capitalization. Dollinger's entrepreneurial ventures include an early food delivery service and an e-commerce business selling satellite parts. He also launched SWOL Tequila in 2020. He was also a Director of Veg House Holdings, Inc., a company focused on plant-based food products and e-commerce. LQR House has engaged with strategic investors from Hong Kong, including former executives from Goldman Sachs and Cantor Fitzgerald China, to focus on profitability.
Kumar Abhishek, Chief Financial Officer
Kumar Abhishek is a seasoned operations manager with over 15 years of experience, overseeing the financial and daily operations of multiple companies simultaneously. He is responsible for managing a team of accountants who support controllers and auditors. Prior to joining LQR House, he served as the Director-Finance & Operations at Lifeist Wellness, Inc. from 2015 to 2020 and at JIVA Technologies, Inc. from 2020 to 2023. He also held the position of Director & Owner at Boston Crest Pvt Ltd.
Yilin Lu, President & Director
Yilin Lu serves as the President and a Director of LQR House Inc.
Jaclyn Hoffman, Chief Marketing Officer
Jaclyn Hoffman has been the Chief Marketing Officer for LQR House since January 2021, where she is responsible for internal design projects, design projects for partnering brands, brand development, brand communication, and digital campaigns. Since October 2021, she has also worked as the Creative Director at PlantX Life Inc., overseeing creative projects for PlantX and its subsidiaries.
Alexandra Hoffman, Secretary & Technical Writer, Director
Alexandra Hoffman holds the positions of Secretary and Technical Writer, and also serves as a Director for LQR House Inc.
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The key risks to LQR House (symbol: YHC) are:
- Litigation and Corporate Governance Issues: LQR House and its board of directors are defendants in a lawsuit filed by Kingbird Ventures, LLC. The complaint alleges breach of fiduciary duties, violations of Nevada statutes, alter ego liability, and civil conspiracy, among other claims. The lawsuit seeks a temporary restraining order and a preliminary injunction to freeze the assets of LQR House, its CEO Sean Dollinger, and other related defendants. It also requests injunctive relief to prevent the company from making further material corporate decisions and asks the court to appoint a receiver over the company. Additionally, the CEO has been the subject of a compliance review by the British Columbia Securities Commission.
- Financial Instability and Going Concern: The company has demonstrated a history of weak financial health, previously falling short of Nasdaq's minimum stockholders' equity requirement. LQR House has reported significant net losses and a substantial use of cash in its operations. Despite recent capital raises through warrant exercises and stock sales, which management believes have "alleviated substantial doubt about going concern," this indicates that the company previously faced material concerns about its ability to continue as a going concern. The company has also experienced a decline in earnings over the past five years and substantial shareholder dilution.
- Stock Volatility and Delisting Risk: LQR House's stock has experienced extreme volatility, including significant price drops. The company has also undergone a 35-for-1 reverse stock split. Furthermore, there is a risk of delisting if the company fails to maintain compliance with Nasdaq's minimum equity requirements in its upcoming periodic reports.
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The addressable markets for LQR House (symbol: YHC) main products and services are primarily within the United States.The key addressable markets are:
- Overall U.S. Alcoholic Beverage Market: The United States alcoholic beverage market was expected to consume approximately $283.8 billion of alcoholic beverages in 2023. This market is projected to be USD 18.19 billion in 2025 and is predicted to attain around USD 33.09 billion by 2034, growing at a Compound Annual Growth Rate (CAGR) of 6.77% from 2025 to 2034. Another forecast indicates the U.S. alcoholic beverages market size will increase by USD 35.1 billion at a CAGR of 2% between 2024 and 2029.
- U.S. Online Alcohol Sales Market: The online sales of alcohol in the U.S. were valued at US$6.1 billion, marking a 131% increase since 2019, according to a 2022 report. The market size of the Online Beer, Wine & Liquor Sales industry in the United States is estimated at $2.4 billion in 2025. Furthermore, eMarketer forecasts U.S. alcohol e-commerce sales to reach $7.4 billion in 2024 and $10.3 billion in 2028. The IWSR predicts a 2023-2027 value CAGR of 7% for online alcohol sales in the U.S., with online spirits sales also expected to increase by 7% (CAGR 2023-2027).
- U.S. Digital Marketing for Alcohol: Digital advertising accounts for more than 61% of all U.S. alcohol advertising spending. Digital advertising was projected to represent 30% of alcohol ad spend in 2023, up from 21% in 2019, across 12 key markets.
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Here are 3-5 expected drivers of future revenue growth for LQR House (YHC) over the next 2-3 years:- Expansion of Product Offerings and Strategic Brand Partnerships: LQR House is focused on growing its revenue through the expansion of its product inventory, notably with its SWOL Tequila brand. The company is also pursuing strategic marketing collaborations with other distilleries, such as Montauk Distilling Co. for a cinnamon-flavored rum and Whiplash Whiskey for a new whipped cream-flavored whiskey, which are anticipated to drive increased sales and brand visibility. These initiatives aim to broaden the appeal of their offerings and capture a larger market share in the spirits sector.
- Growth of E-commerce Platform and Enhanced Digital Marketing: A key driver for LQR House is the continued growth and optimization of its e-commerce platform, CWSpirits.com. The company leverages software, data analytics, and artificial intelligence to improve the consumer experience, aiming for increased traffic to its online marketplace and a larger online audience through improved SEO. Additionally, LQR House acts as a marketing agency within the alcohol industry, utilizing influencer-driven marketing initiatives and strategic collaborations with platforms like TikTok to boost sales and brand presence.
- International Market Expansion: LQR House is actively pursuing growth through expansion into new geographic markets. A notable example is the international rollout of its SWOL Tequila brand into markets such as Greece and Thailand, facilitated by partnerships with distributors like Of The Earth Distribution Corp. This strategic move to enter new territories is expected to contribute to overall revenue growth.
- Strategic Integration of Digital Assets and New Revenue Streams: LQR House has announced a strategic plan to integrate cryptocurrency and blockchain technology into its business model. While maintaining its core spirits and beverage e-commerce platform, the company views this as an expansion designed to combine e-commerce with digital assets. This includes exploring investments in Bitcoin mining infrastructure, which could generate new revenue streams for the company.
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Share Repurchases
- LQR House announced an increase of its share buyback program to $5 million from an initial $2 million on January 16, 2024.
- The company repurchased 3,050,722 shares in November 2023 and 499,940 shares in December 2023.
Share Issuance
- LQR House is authorized to offer and sell up to $46,000,000 in shares through an At-The-Market (ATM) Offering Agreement, with an additional $27,136,550.49 having been sold previously through the ATM Agreement as of July 14, 2025.
- The company generated approximately $11.56 million net from ATM shares in the first half of 2025, and an additional $26 million net proceeds in July 2025.
- On December 30, 2024, LQR House issued 636,400 shares for $350,020, and 2,077,800 shares from cashless warrant exercises, with an additional 7,366,209 shares issued in January 2025 from remaining warrant exercises.
Inbound Investments
- Activist investor David Lazar agreed to a $3 million investment for 5,454,545 shares at $0.55 per share on October 18, 2024.
- An investor group led by Diveroli Investment Group LLC and Kingbird Ventures LLC acquired 737,000 shares of common stock for $1,222,290.29 as of August 12, 2025.
- MeiFang Group acquired shares at $1.58/share, and Winz Technology Co. agreed to acquire shares at $2.85/share, as announced on December 3, 2024.
Outbound Investments
- LQR House acquired a minority stake in Cannon Estate Winery Ltd. and DRNK Beverage Corp., and the CWS Platform.
- An impairment expense of $4,500,000 related to its investment in DRNK Beverage Corp. was recorded as of December 31, 2024.
- The company announced its intent to invest in Bitmain Mining Equipment for potential deployment at Polaris Capital's U.S. Bitcoin Mining Farms and to purchase up to $1 million in Bitcoin as a treasury reserve asset in July 2025.
Capital Expenditures
- Capital expenditures were reported as -$10.00K in 2023.
- Various financial reports indicate minimal or zero traditional capital expenditures for recent periods, with "N/A" or "$0.0" reported for other years from 2021-2024.
Latest Trefis Analyses
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| How Low Can LQR House Stock Really Go? | Return |
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Trade Ideas
Select ideas related to YHC. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -8.9% | -8.9% | -8.9% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -7.6% | -7.6% | -9.2% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 13.1% | 13.1% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 5.4% | 5.4% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -5.0% | -5.0% | -6.0% |
Research & Analysis
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Peer Comparisons for LQR House
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 51.32 |
| Mkt Cap | 158.8 |
| Rev LTM | 56,496 |
| Op Inc LTM | 7,584 |
| FCF LTM | 7,327 |
| FCF 3Y Avg | 7,366 |
| CFO LTM | 8,590 |
| CFO 3Y Avg | 8,697 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 5.2% |
| Rev Chg 3Y Avg | 2.6% |
| Rev Chg Q | 8.3% |
| QoQ Delta Rev Chg LTM | 2.0% |
| Op Mgn LTM | 12.1% |
| Op Mgn 3Y Avg | 11.9% |
| QoQ Delta Op Mgn LTM | -0.1% |
| CFO/Rev LTM | 14.6% |
| CFO/Rev 3Y Avg | 17.1% |
| FCF/Rev LTM | 11.6% |
| FCF/Rev 3Y Avg | 12.1% |
Price Behavior
Price Behavior
| Market Price | $0.91 | |
| Market Cap ($ Bil) | 0.0 | |
| First Trading Date | 08/10/2023 | |
| Distance from 52W High | -99.0% | |
| 50 Days | 200 Days | |
| DMA Price | $0.89 | $4.50 |
| DMA Trend | down | up |
| Distance from DMA | 3.2% | -79.7% |
| 3M | 1YR | |
| Volatility | 82.6% | 261.7% |
| Downside Capture | -2.75 | 172.50 |
| Upside Capture | 56.69 | -242.85 |
| Correlation (SPY) | 14.0% | 3.4% |
YHC Betas & Captures as of 11/30/2025
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 1.33 | 1.09 | 1.16 | 1.30 | 0.35 | -0.72 |
| Up Beta | -1.04 | 0.40 | 1.87 | -2.88 | -0.01 | -1.67 |
| Down Beta | -4.15 | 2.06 | 3.13 | 1.59 | 1.23 | -0.12 |
| Up Capture | 372% | 161% | 43% | 133% | -53% | -6% |
| Bmk +ve Days | 13 | 26 | 39 | 74 | 142 | 427 |
| Stock +ve Days | 9 | 18 | 25 | 51 | 103 | 243 |
| Down Capture | 213% | 41% | -16% | 236% | 112% | 111% |
| Bmk -ve Days | 7 | 16 | 24 | 52 | 107 | 323 |
| Stock -ve Days | 11 | 24 | 37 | 72 | 140 | 323 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
nullBased On 5-Year Data
nullBased On 10-Year Data
nullReturns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 11142025 | 10-Q 9/30/2025 |
| 6302025 | 8122025 | 10-Q 6/30/2025 |
| 3312025 | 5132025 | 10-Q 3/31/2025 |
| 12312024 | 3312025 | 10-K 12/31/2024 |
| 9302024 | 11142024 | 10-Q 9/30/2024 |
| 6302024 | 8142024 | 10-Q 6/30/2024 |
| 3312024 | 5152024 | 10-Q 3/31/2024 |
| 12312023 | 4012024 | 10-K 12/31/2023 |
| 9302023 | 11162023 | 10-Q 9/30/2023 |
| 6302023 | 9212023 | 10-Q 6/30/2023 |
| 12312022 | 8102023 | 424B3 12/31/2022 |
| 12312021 | 2132023 | DRS 12/31/2021 |
| 6302021 | 2222022 | 1-A/A 6/30/2021 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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