Rocky Brands (RCKY)
Market Price (2/15/2026): $33.25 | Market Cap: $248.5 MilSector: Consumer Discretionary | Industry: Footwear
Rocky Brands (RCKY)
Market Price (2/15/2026): $33.25Market Cap: $248.5 MilSector: Consumer DiscretionaryIndustry: Footwear
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 10%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.9%, FCF Yield is 6.4% | Trading close to highsDist 52W High is -2.6% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 56% |
| Megatrend and thematic driversMegatrends include E-commerce & DTC Adoption, and E-commerce & Digital Retail. Themes include Direct-to-Consumer Brands (Staples), Online Marketplaces, Show more. | Weak multi-year price returns2Y Excs Rtn is -13%, 3Y Excs Rtn is -44% | Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -9.1% |
| Key risksRCKY key risks include [1] managing excess inventory within its wholesale segment and [2] revenue volatility from its dependence on the wholesale channel. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 10%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 5.9%, FCF Yield is 6.4% |
| Megatrend and thematic driversMegatrends include E-commerce & DTC Adoption, and E-commerce & Digital Retail. Themes include Direct-to-Consumer Brands (Staples), Online Marketplaces, Show more. |
| Trading close to highsDist 52W High is -2.6% |
| Weak multi-year price returns2Y Excs Rtn is -13%, 3Y Excs Rtn is -44% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 56% |
| Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -9.1% |
| Key risksRCKY key risks include [1] managing excess inventory within its wholesale segment and [2] revenue volatility from its dependence on the wholesale channel. |
Qualitative Assessment
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Rocky Brands (RCKY) stock has gained about 20% since 10/31/2025 because of the following key factors:
1. Strong Q3 2025 Earnings Beat and Positive Full-Year Guidance.Rocky Brands reported robust third-quarter 2025 financial results on October 28, 2025, just prior to the analysis period, with an adjusted earnings per share (EPS) of $1.03, significantly surpassing analysts' consensus estimates of $0.90. The company also reported a 7.0% increase in net sales to $122.5 million and a 36.6% rise in net income to $7.2 million. This strong performance was coupled with a reiterated full-year guidance for revenue growth of 4% to 5% and an approximate 10% increase in EPS to $2.79, providing a positive outlook that likely fueled investor confidence entering the period.
2. Favorable Analyst Sentiment and Upgrades.Throughout the period, Rocky Brands received positive attention from Wall Street analysts. On January 25, 2026, Wall Street Zen upgraded Rocky Brands to a "Strong-Buy" rating. The company maintained a consensus rating of "Moderate Buy" from analysts, with an average twelve-month price target of $42.00, suggesting a potential upside of about 30.5% from its price on January 30, 2026. This optimistic analyst coverage and price targets likely contributed to the stock's upward movement.
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1. Strong Q3 2025 Earnings Beat and Positive Full-Year Guidance.Rocky Brands reported robust third-quarter 2025 financial results on October 28, 2025, just prior to the analysis period, with an adjusted earnings per share (EPS) of $1.03, significantly surpassing analysts' consensus estimates of $0.90. The company also reported a 7.0% increase in net sales to $122.5 million and a 36.6% rise in net income to $7.2 million. This strong performance was coupled with a reiterated full-year guidance for revenue growth of 4% to 5% and an approximate 10% increase in EPS to $2.79, providing a positive outlook that likely fueled investor confidence entering the period.
2. Favorable Analyst Sentiment and Upgrades.Throughout the period, Rocky Brands received positive attention from Wall Street analysts. On January 25, 2026, Wall Street Zen upgraded Rocky Brands to a "Strong-Buy" rating. The company maintained a consensus rating of "Moderate Buy" from analysts, with an average twelve-month price target of $42.00, suggesting a potential upside of about 30.5% from its price on January 30, 2026. This optimistic analyst coverage and price targets likely contributed to the stock's upward movement.
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Stock Movement Drivers
Fundamental Drivers
The 18.1% change in RCKY stock from 10/31/2025 to 2/14/2026 was primarily driven by a 8.5% change in the company's Net Income Margin (%).| (LTM values as of) | 10312025 | 2142026 | Change |
|---|---|---|---|
| Stock Price ($) | 28.05 | 33.11 | 18.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 462 | 470 | 1.7% |
| Net Income Margin (%) | 4.0% | 4.4% | 8.5% |
| P/E Multiple | 11.2 | 12.0 | 7.2% |
| Shares Outstanding (Mil) | 7 | 7 | -0.2% |
| Cumulative Contribution | 18.1% |
Market Drivers
10/31/2025 to 2/14/2026| Return | Correlation | |
|---|---|---|
| RCKY | 18.1% | |
| Market (SPY) | -0.0% | 13.7% |
| Sector (XLY) | -3.2% | 35.3% |
Fundamental Drivers
The 27.9% change in RCKY stock from 7/31/2025 to 2/14/2026 was primarily driven by a 44.4% change in the company's Net Income Margin (%).| (LTM values as of) | 7312025 | 2142026 | Change |
|---|---|---|---|
| Stock Price ($) | 25.89 | 33.11 | 27.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 455 | 470 | 3.4% |
| Net Income Margin (%) | 3.0% | 4.4% | 44.4% |
| P/E Multiple | 14.0 | 12.0 | -14.1% |
| Shares Outstanding (Mil) | 7 | 7 | -0.2% |
| Cumulative Contribution | 27.9% |
Market Drivers
7/31/2025 to 2/14/2026| Return | Correlation | |
|---|---|---|
| RCKY | 27.9% | |
| Market (SPY) | 8.2% | 32.9% |
| Sector (XLY) | 5.1% | 41.1% |
Fundamental Drivers
The 35.5% change in RCKY stock from 1/31/2025 to 2/14/2026 was primarily driven by a 48.5% change in the company's Net Income Margin (%).| (LTM values as of) | 1312025 | 2142026 | Change |
|---|---|---|---|
| Stock Price ($) | 24.43 | 33.11 | 35.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 452 | 470 | 4.1% |
| Net Income Margin (%) | 2.9% | 4.4% | 48.5% |
| P/E Multiple | 13.7 | 12.0 | -12.0% |
| Shares Outstanding (Mil) | 7 | 7 | -0.3% |
| Cumulative Contribution | 35.5% |
Market Drivers
1/31/2025 to 2/14/2026| Return | Correlation | |
|---|---|---|
| RCKY | 35.5% | |
| Market (SPY) | 14.3% | 29.1% |
| Sector (XLY) | 0.7% | 30.4% |
Fundamental Drivers
The 13.3% change in RCKY stock from 1/31/2023 to 2/14/2026 was primarily driven by a 49.1% change in the company's P/E Multiple.| (LTM values as of) | 1312023 | 2142026 | Change |
|---|---|---|---|
| Stock Price ($) | 29.22 | 33.11 | 13.3% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 646 | 470 | -27.2% |
| Net Income Margin (%) | 4.1% | 4.4% | 6.6% |
| P/E Multiple | 8.1 | 12.0 | 49.1% |
| Shares Outstanding (Mil) | 7 | 7 | -2.1% |
| Cumulative Contribution | 13.3% |
Market Drivers
1/31/2023 to 2/14/2026| Return | Correlation | |
|---|---|---|
| RCKY | 13.3% | |
| Market (SPY) | 74.0% | 30.0% |
| Sector (XLY) | 60.0% | 30.2% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| RCKY Return | 44% | -39% | 31% | -23% | 32% | 12% | 31% |
| Peers Return | 41% | -34% | 8% | 72% | -19% | 8% | 50% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | -0% | 82% |
Monthly Win Rates [3] | |||||||
| RCKY Win Rate | 50% | 25% | 42% | 33% | 50% | 100% | |
| Peers Win Rate | 63% | 28% | 55% | 60% | 42% | 80% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| RCKY Max Drawdown | 0% | -53% | -47% | -32% | -46% | -2% | |
| Peers Max Drawdown | -8% | -51% | -21% | -13% | -50% | -4% | |
| S&P 500 Max Drawdown | -1% | -25% | -1% | -2% | -15% | -1% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: WWW, BOOT, DECK, VFC, COLM.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 2/13/2026 (YTD)
How Low Can It Go
| Event | RCKY | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -81.2% | -25.4% |
| % Gain to Breakeven | 433.3% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -49.2% | -33.9% |
| % Gain to Breakeven | 96.7% | 51.3% |
| Time to Breakeven | 236 days | 148 days |
| 2018 Correction | ||
| % Loss | -29.2% | -19.8% |
| % Gain to Breakeven | 41.2% | 24.7% |
| Time to Breakeven | 228 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -86.9% | -56.8% |
| % Gain to Breakeven | 664.5% | 131.3% |
| Time to Breakeven | 1,764 days | 1,480 days |
Compare to WWW, BOOT, DECK, VFC, COLM
In The Past
Rocky Brands's stock fell -81.2% during the 2022 Inflation Shock from a high on 5/7/2021. A -81.2% loss requires a 433.3% gain to breakeven.
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About Rocky Brands (RCKY)
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com,muckbootcompany.com,xtratuf.com, and Rocky outlet store in Nelsonville, Ohio, and retail stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; consumers enamored with western influenced fashion; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.
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Rocky Brands (RCKY) can be described as:
- A smaller VF Corporation (VFC) focused on a portfolio of work, outdoor, and western footwear and apparel brands.
- Similar to Wolverine World Wide (WWW), curating a portfolio of footwear and apparel brands concentrated in work, outdoor, and western markets.
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- Work Footwear: Boots and shoes engineered for professional use, emphasizing safety, durability, and comfort.
- Outdoor Footwear: Performance footwear designed for hunting, hiking, and various recreational outdoor activities.
- Western Footwear: Authentic cowboy boots and western-inspired footwear known for style and craftsmanship.
- Waterproof Rubber Footwear: Durable, waterproof, and often insulated boots for demanding outdoor and work environments.
- Work & Outdoor Apparel: Garments and accessories providing protection, comfort, and functionality for work and outdoor pursuits.
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Rocky Brands (RCKY) primarily sells its products to other companies through its wholesale channel, which consistently accounts for the largest portion of its net sales (over 75% in recent fiscal years).
The company maintains a diversified customer base within its wholesale operations. According to its annual reports (10-K filings), no single customer accounted for 10% or more of its net sales for the most recent fiscal years. Therefore, specific individual major customer company names are not disclosed by Rocky Brands.
Its major customers in the wholesale channel are categorized as follows:
- National and regional retailers
- Farm and fleet stores
- Sporting goods stores
- Independent footwear dealers
- Industrial and workwear channels
- Online retailers
In addition to its primary wholesale business, Rocky Brands also generates a significant portion of its revenue through its direct-to-consumer channel, selling directly to individuals via its branded e-commerce websites and catalogs.
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Jason S. Brooks, Chairman and Chief Executive Officer
Jason S. Brooks has served as Chairman of Rocky Brands since May 2021 and as President and Chief Executive Officer since May 2017. He is the fourth generation of the Brooks family to lead the company, which was founded by his great-granduncles in 1932. Mr. Brooks began his career with Rocky Brands in 1997 as an independent sales representative and has held various leadership roles within the company, including President, Core Brands, President, U.S. Wholesale Sales, and Senior Vice President, U.S. Wholesale.
Thomas D. Robertson, Chief Operating Officer and Chief Financial Officer
Thomas D. Robertson has served as Chief Financial Officer of Rocky Brands since September 2023 and Chief Operating Officer since November 2022. He previously served as Executive Vice President, Chief Financial Officer and Treasurer from May 2018 to February 2023. Mr. Robertson joined the company in October 2016 as a Senior Financial Analyst. Prior to his tenure at Rocky Brands, he was an audit manager with Deloitte & Touche LLP from 2015 to 2016 and held various audit positions with Schneider Downs & Co., Inc. from 2008 to 2015, where he primarily worked with publicly-traded footwear companies.
Byron Wortham, Senior Vice President of Georgia Boot and Durango Brands
Byron Wortham has served as the Senior Vice President of Georgia Boot and Durango Brands since February 2023. Before this role, he was President, Core Brands since June 2017, and prior to that, Vice President, Brand General Manager of Durango since December 2015. Mr. Wortham began his career with Rocky Brands in January 2003 as a Sales Representative and has held several sales and management positions within the company.
Richard D. Simms, Executive Vice President, Operations
Richard D. Simms is listed as the Executive Vice President of Operations for Rocky Brands as of late 2024.
Jeremy Siegfried, Secretary
Jeremy Siegfried serves as the Secretary for Rocky Brands.
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The key risks to Rocky Brands' business include supply chain disruptions and cost volatility, sensitivity to economic conditions and shifts in consumer preferences, and challenges related to inventory management and wholesale channel dependence.
- Supply Chain Disruptions and Cost Volatility: Rocky Brands faces substantial supply chain risks, including increases in raw material costs, fluctuating leather prices, and rising manufacturing input costs. Additionally, the company is exposed to upcoming challenges from tariffs and price increases, which can affect future demand and profit margins.
- Sensitivity to Economic Conditions and Shifts in Consumer Preferences: The company's performance is susceptible to broader economic uncertainties that influence consumer spending. Furthermore, Rocky Brands must adapt to evolving consumer preferences, such as the increasing demand for sustainable and performance-driven footwear and the growth of online shoe sales. A failure to anticipate or react to these changes could adversely affect sales and brand image.
- Inventory Management and Wholesale Channel Dependence: Rocky Brands has experienced issues with "inventory cyclicality" and "excess inventory in the Wholesale segment," which have contributed to volatile revenue and financial instability. The "bullwhip effect" within the footwear wholesale industry also presents a risk, as retailers' ordering patterns can lead to mismatches between the company's supply and market demand.
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Rocky Brands, Inc. (RCKY) operates primarily in the footwear and apparel industry, offering a diverse portfolio of products across several key markets. The main product categories include outdoor footwear, work footwear, western footwear, duty/military/tactical footwear, and complementary apparel and accessories.
Here are the estimated addressable market sizes for Rocky Brands' main product categories:
- Outdoor Footwear: The global outdoor footwear market was valued at approximately USD 51.2 billion in 2025 and is projected to reach USD 101.7 billion by 2035, growing at a CAGR of 7.1% during the forecast period. Another source indicates a global market size of USD 21.01 billion in 2024, projected to reach USD 33.74 billion by 2031 at a CAGR of 7.1%. The North American outdoor footwear market is identified as the largest growing region.
- Work Footwear: The U.S. work boot market was valued at USD 24.01 billion in 2024 and is expected to reach USD 36.21 billion by 2032, growing at a CAGR of 5.26%. North America dominates the global work boots market, holding over 35% market share in 2025 and 43.9% in 2024, valued at USD 6.4 billion. The global work boots market size was estimated at US$ 17.7 billion in 2025 and is expected to reach US$ 23.14 billion by 2032, with a CAGR of 3.9%. More broadly, the global work shoe market (including boots) is projected to grow from USD 23.37 billion in 2024 to USD 35.87 billion by 2035, at a CAGR of 3.97%.
- Western Footwear (Cowboy Boots): The global cowboy boots market is projected at USD 291.3 million in 2025 and is expected to reach USD 533.43 million by 2034. The U.S. market for cowboy boots is projected at USD 95.3 million in 2025. Another estimate states the global cowboy boots market size as USD 0.29 billion in 2025, expected to reach USD 0.54 billion by 2034 with a CAGR of 7.02%. North America is projected to dominate this market due to the deep-rooted cultural significance of cowboy boots in the region.
- Duty/Military/Tactical Footwear: The global tactical footwear market was valued at USD 1.88 billion in 2024 and is expected to expand at a CAGR of 10.1% from 2025 to 2030. Another report states the global tactical footwear market was valued at USD 2.1 billion in 2024 and is expected to reach USD 5.6 billion by 2034, growing at a CAGR of 10.3%. North America held the largest revenue share in the tactical footwear market in 2024 (38.7% or 40.2%), driven by demand from law enforcement and military personnel.
- Apparel and Accessories: Rocky Brands markets complementary branded apparel and accessories. The U.S. apparel market is valued at $365.70 billion in 2025. The global apparel market is valued at $1.84 trillion in 2025.
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Expected Drivers of Future Revenue Growth for Rocky Brands (RCKY)
Rocky Brands (RCKY) is anticipated to drive future revenue growth over the next 2-3 years through several key strategies:
- Strong Performance and Demand for Key Brands: The company expects continued robust demand for its leading brands, particularly Durango and XTRATUF, which have demonstrated double-digit growth in the U.S. market and through e-commerce channels. This brand momentum, alongside positive responses to new product lines, is expected to fuel future sales. Muck boots have also shown double-digit growth in U.S. wholesale.
- Retail Segment Expansion and E-commerce Growth: Rocky Brands' retail segment, especially its direct-to-consumer e-commerce business and the Lehigh CustomFit Platform, is a significant driver of growth. The company has seen its highest-ever sales quarter for its Retail reporting segment, indicating strong consumer demand in this channel. Management noted a 20% top-line growth in the retail segment in Q1 2025.
- Strategic Sourcing and Manufacturing Capacity Expansion: To mitigate tariff impacts and capitalize on demand, Rocky Brands is rapidly diversifying its sourcing base, including new Asian manufacturing partners outside China and Vietnam, and increasing production at its facilities in the Dominican Republic and Puerto Rico. These actions are expected to support higher inventory levels for popular brands and ensure the company is well-positioned for future sales opportunities.
- Price Increases: Rocky Brands plans to implement price increases on most footwear styles to offset the impact of higher tariffs. While this may lead to some demand pressure, the company is confident in its brand strength to navigate these changes. Price increases have already contributed to gross margin improvement.
- Growth in Wholesale Bookings and Improved Industry Conditions: Despite past challenges in wholesale due to over-inventory and conservative purchasing, Rocky Brands has reported stronger wholesale orders for upcoming seasons. An anticipated improvement in overall boot sales and gradually improving consumer sentiment are expected to aid a sales growth recovery in the wholesale segment. The company expects recurring wholesale sales to return to growth.
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Share Repurchases
- On March 8, 2021, Rocky Brands' board of directors approved a new share repurchase program of up to $7,500,000 of its outstanding common stock, replacing a prior program that expired in February 2021.
- A new share repurchase program of up to $7,500,000 was also announced on February 25, 2025.
- Actual share repurchases included $200.86K as of March 31, 2025, and $933.47K as of December 31, 2020.
Share Issuance
- Shares outstanding were 7,451,996 as of March 31, 2025, a slight decrease from 7,454,465 as of December 31, 2024, but an increase from 7,417,546 as of March 31, 2024.
- An insider exercised stock options for 2,400 shares and subsequently sold 6,600 shares on November 5, 2025.
Outbound Investments
- In January 2021, Rocky Brands announced a definitive agreement to acquire the performance and lifestyle footwear business of Honeywell International, Inc., for a purchase price of $230 million.
- This acquisition, which included The Original Muck Boot Company and XTRATUF footwear brands, was completed on March 15, 2021.
- The acquisition was funded through an $80-million senior secured asset-backed credit facility, a $130 million senior secured term loan facility, and cash on hand.
Capital Expenditures
- Capital expenditures for Rocky Brands were -$7.20 million in the last 12 months as of October 2025.
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Rocky Brands Earnings Notes | 12/16/2025 | |
| How Low Can Rocky Brands Stock Really Go? | 10/17/2025 |
| Title | |
|---|---|
| ARTICLES |
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 48.20 |
| Mkt Cap | 4.6 |
| Rev LTM | 2,796 |
| Op Inc LTM | 274 |
| FCF LTM | 129 |
| FCF 3Y Avg | 244 |
| CFO LTM | 250 |
| CFO 3Y Avg | 299 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 3.9% |
| Rev Chg 3Y Avg | -3.0% |
| Rev Chg Q | 6.9% |
| QoQ Delta Rev Chg LTM | 1.7% |
| Op Mgn LTM | 7.7% |
| Op Mgn 3Y Avg | 8.3% |
| QoQ Delta Op Mgn LTM | 0.3% |
| CFO/Rev LTM | 5.9% |
| CFO/Rev 3Y Avg | 10.9% |
| FCF/Rev LTM | 3.8% |
| FCF/Rev 3Y Avg | 8.8% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 4.6 |
| P/S | 0.9 |
| P/EBIT | 12.9 |
| P/E | 17.3 |
| P/CFO | 16.7 |
| Total Yield | 6.8% |
| Dividend Yield | 1.8% |
| FCF Yield 3Y Avg | 7.6% |
| D/E | 0.4 |
| Net D/E | 0.3 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 3.1% |
| 3M Rtn | 16.3% |
| 6M Rtn | 17.9% |
| 12M Rtn | -10.9% |
| 3Y Rtn | 21.6% |
| 1M Excs Rtn | 5.8% |
| 3M Excs Rtn | 15.6% |
| 6M Excs Rtn | 12.9% |
| 12M Excs Rtn | -21.1% |
| 3Y Excs Rtn | -41.3% |
Price Behavior
Price Behavior
| Market Price | $33.11 | |
| Market Cap ($ Bil) | 0.2 | |
| First Trading Date | 02/03/1993 | |
| Distance from 52W High | -2.6% | |
| 50 Days | 200 Days | |
| DMA Price | $31.27 | $27.15 |
| DMA Trend | up | up |
| Distance from DMA | 5.9% | 21.9% |
| 3M | 1YR | |
| Volatility | 33.3% | 73.7% |
| Downside Capture | 29.03 | 113.18 |
| Upside Capture | 82.95 | 135.78 |
| Correlation (SPY) | 18.3% | 29.2% |
RCKY Betas & Captures as of 1/31/2026
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.58 | 0.59 | 0.42 | 1.11 | 1.13 | 1.38 |
| Up Beta | 3.39 | 2.83 | 0.99 | 1.77 | 0.89 | 1.26 |
| Down Beta | 0.10 | 0.06 | -0.17 | 0.55 | 1.19 | 1.61 |
| Up Capture | 128% | 83% | 97% | 147% | 160% | 176% |
| Bmk +ve Days | 11 | 22 | 34 | 71 | 142 | 430 |
| Stock +ve Days | 9 | 17 | 27 | 60 | 120 | 352 |
| Down Capture | -78% | 14% | 19% | 97% | 114% | 108% |
| Bmk -ve Days | 9 | 19 | 27 | 54 | 109 | 321 |
| Stock -ve Days | 10 | 23 | 33 | 64 | 129 | 398 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with RCKY | |
|---|---|---|---|---|
| RCKY | 44.5% | 73.5% | 0.76 | - |
| Sector ETF (XLY) | 4.6% | 24.2% | 0.13 | 30.1% |
| Equity (SPY) | 14.0% | 19.4% | 0.55 | 29.2% |
| Gold (GLD) | 74.3% | 25.3% | 2.17 | -6.4% |
| Commodities (DBC) | 7.0% | 16.7% | 0.24 | 2.4% |
| Real Estate (VNQ) | 7.9% | 16.6% | 0.28 | 27.1% |
| Bitcoin (BTCUSD) | -29.8% | 44.9% | -0.65 | 15.6% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with RCKY | |
|---|---|---|---|---|
| RCKY | 0.1% | 65.4% | 0.26 | - |
| Sector ETF (XLY) | 6.9% | 23.7% | 0.25 | 34.1% |
| Equity (SPY) | 13.3% | 17.0% | 0.62 | 34.8% |
| Gold (GLD) | 22.1% | 17.0% | 1.06 | 0.2% |
| Commodities (DBC) | 10.5% | 18.9% | 0.44 | 10.8% |
| Real Estate (VNQ) | 5.2% | 18.8% | 0.18 | 32.1% |
| Bitcoin (BTCUSD) | 8.3% | 57.2% | 0.37 | 15.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with RCKY | |
|---|---|---|---|---|
| RCKY | 14.3% | 58.5% | 0.46 | - |
| Sector ETF (XLY) | 13.9% | 21.9% | 0.58 | 36.5% |
| Equity (SPY) | 15.6% | 17.9% | 0.75 | 36.6% |
| Gold (GLD) | 15.3% | 15.6% | 0.82 | -1.0% |
| Commodities (DBC) | 8.1% | 17.6% | 0.38 | 14.1% |
| Real Estate (VNQ) | 6.4% | 20.7% | 0.27 | 34.7% |
| Bitcoin (BTCUSD) | 67.9% | 66.7% | 1.07 | 10.8% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 10/28/2025 | -2.6% | -4.7% | 3.1% |
| 7/29/2025 | 15.0% | 17.6% | 33.5% |
| 2/25/2025 | -10.9% | -21.3% | -23.3% |
| 10/30/2024 | -26.6% | -25.3% | -21.7% |
| 7/30/2024 | -2.4% | -21.7% | -11.1% |
| 2/28/2024 | -16.3% | -16.5% | -8.5% |
| 11/1/2023 | 43.7% | 83.6% | 130.5% |
| 8/1/2023 | -3.7% | -5.2% | -15.7% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 9 | 8 | 8 |
| # Negative | 9 | 10 | 10 |
| Median Positive | 15.0% | 20.0% | 30.2% |
| Median Negative | -16.1% | -18.9% | -18.7% |
| Max Positive | 43.7% | 83.6% | 130.5% |
| Max Negative | -26.6% | -25.3% | -36.8% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 09/30/2025 | 11/06/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/08/2025 | 10-Q |
| 12/31/2024 | 03/17/2025 | 10-K |
| 09/30/2024 | 11/12/2024 | 10-Q |
| 06/30/2024 | 08/08/2024 | 10-Q |
| 03/31/2024 | 05/09/2024 | 10-Q |
| 12/31/2023 | 03/15/2024 | 10-K |
| 09/30/2023 | 11/08/2023 | 10-Q |
| 06/30/2023 | 08/09/2023 | 10-Q |
| 03/31/2023 | 05/10/2023 | 10-Q |
| 12/31/2022 | 03/10/2023 | 10-K |
| 09/30/2022 | 11/08/2022 | 10-Q |
| 06/30/2022 | 08/09/2022 | 10-Q |
| 03/31/2022 | 05/09/2022 | 10-Q |
| 12/31/2021 | 03/15/2022 | 10-K |
Insider Activity
Expand for More| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Hahn, Robyn R | Direct | Sell | 12022025 | 30.56 | 3,800 | 116,128 | 137,214 | Form | |
| 2 | Wortham, Byron | SVP Georgia Boot & Durango | Direct | Sell | 11072025 | 29.90 | 6,600 | Form | ||
| 3 | Smith, Dwight Eric | Direct | Buy | 11072025 | 28.98 | 300 | 8,694 | 411,719 | Form | |
| 4 | Loveland, Curtis A | Assistant Secretary | Direct | Sell | 11062025 | 28.80 | 4,000 | 115,200 | 2,915,395 | Form |
| 5 | Loveland, Curtis A | Assistant Secretary | Direct | Sell | 11062025 | 28.75 | 1,000 | 28,750 | 2,881,584 | Form |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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