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• Large Format Bottled Water Delivery: Provides convenient delivery of pre-filled 3-gallon and 5-gallon water bottles for use with water dispensers to homes and offices.
• Water Dispensers: Sells and rents various models of water coolers and dispensers suitable for both residential and commercial use.
• Water Filtration Systems: Offers plumbed-in water filtration solutions that provide purified water directly from a tap or dedicated faucet.
• Self-Service Water Refills: Operates a network of self-service water vending machines located in retail stores for customers to refill their own containers.

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There appears to be no active public company trading under the stock symbol PRMB. However, based on the company name "Primo Brands," it is highly probable that the query refers to Primo Water Corporation (symbol: PRMW).

According to Primo Water Corporation's financial filings (e.g., its 2022 10-K report), no single customer accounted for 10% or more of its consolidated net revenue in the past three fiscal years (2022, 2021, or 2020). This indicates a highly diversified customer base, spanning both direct sales to end-users and sales through various retail and reseller channels.

Given the diversified nature of its sales and the absence of any single major corporate customer, Primo Water Corporation serves primarily a broad range of customers falling into the following categories:

• Individual Households: Consumers who subscribe to Primo Water's direct-to-home bottled water delivery services (e.g., with brands like Sparkletts, Hinckley Springs, Eden Springs) or purchase its products (bottled water, water dispensers) from retail stores for personal use.
• Businesses and Offices: A wide array of businesses, from small enterprises to large corporations, that utilize Primo Water's office water delivery services or purchase water dispensers and bottled water for their employees and clientele.
• Retailers and Wholesalers: Grocery stores, supermarkets, convenience stores, drug stores, and other retail chains and wholesale distributors that stock and sell Primo Water's branded bottled water and water dispensers to the general public.

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Eric Foss, Executive Chairman and Chief Executive Officer

Mr. Foss was appointed Executive Chairman and Chief Executive Officer of Primo Brands on November 6, 2025. He is an experienced executive who has served as Chairman and CEO of global consumer-centric businesses. Prior to joining Primo Brands, he was Chief Executive Officer from 2012 to 2019, and Chairman from 2015 to 2019, at Aramark Corporation, where he focused on improving customer satisfaction, building an engaged workforce, and delivering strong financial success, driving stakeholder value through the company's IPO and subsequent growth. Before Aramark, Mr. Foss served as Chief Executive Officer of Pepsi Beverages Company and as Chairman and Chief Executive Officer at Pepsi Bottling Group, Inc. In the latter role, he helped lead the company through its IPO and oversaw substantial acquisition and integration efforts. He also served on the Board of Directors of Primo Water Corporation prior to its merger with BlueTriton Brands, Inc. in 2024.

David Hass, Chief Financial Officer

Mr. Hass has served as Chief Financial Officer of Primo Brands since the transaction closed in November 2024, after leading Primo Water's merger and integration with BlueTriton Brands, Inc. He became Chief Financial Officer of Primo Water in 2023, where he helped refocus the company on its North American assets with the successful sale of its international businesses. Previously, he supported the strategic sale of Primo Water to Cott Corporation in 2020, transitioning to Chief Strategy Officer in the newly created organization. He joined Primo Water Corporation in 2011, serving as Director of FP&A, Vice President of FP&A, and Vice President of Strategy, and also assisted the IPO of the legacy Primo Water in 2010. Prior to joining Primo Water Corporation, Mr. Hass was Vice President of Consumer Investment Banking at Stifel (formerly Thomas Weisel Partners) and began his career as an Associate in the Client Financial Management practice at Accenture.

Kheri Holland Tillman, Chief Marketing Officer

Ms. Tillman became Chief Marketing Officer of Primo Brands following the close of Primo Water Corporation's merger with BlueTriton Brands, Inc. in November 2024. Prior to this, she served as Chief Marketing Officer at BlueTriton Brands, Inc. since November 2022, where she was responsible for leading the organization's marketing strategy. She has over 20 years of experience in marketing and sales.

Jason Ausher, Chief Accounting Officer

Mr. Ausher has served as Primo Brands' Chief Accounting Officer since November 2024, following the merger between Primo Water Corporation and BlueTriton Brands, Inc. Before this, he was Primo Water Corporation's Chief Accounting Officer for nearly a decade, starting in 2015. His previous roles at Primo Water Corporation included VP Treasurer, Corporate Development; Corporate Controller; and U.S. Business Unit Controller.

Charles D. Fogg, Chief Sustainability Officer

Mr. Fogg has held his current position since November 2024, following the closing of Primo Water Corporation's merger with BlueTriton Brands, Inc. Previously, he was Senior Vice President, Supply Chain and Mountain Valley Spring Water, North America at Primo Water Corporation since May 2022. His other roles at the company included Senior Vice President and General Manager, Retail Division, North America and Senior Vice President Supply Chain, North America.

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The public company Primo Brands (symbol: PRMB) faces several key risks, primarily stemming from its recent merger and broader market dynamics.

1. Failed Merger Integration and Operational Crisis: Primo Brands has experienced severe operational failures in technology, logistics, and customer service following its merger with BlueTriton Brands. Management initially claimed a "flawless" integration, but the company later reported substantial operational disruptions, leading to a drastic reduction in full-year adjusted EBITDA guidance and a change in CEO. These issues have significantly eroded shareholder value, with the stock plummeting by 21% after the operational failures and CEO replacement were announced.
2. Securities Class-Action Lawsuits and Loss of Investor Trust: Directly linked to the merger integration issues, Primo Brands is currently facing multiple securities class-action lawsuits. These lawsuits allege that management concealed severe risks associated with the merger and made misleading statements about its success, leading to investor losses. The ongoing litigation and the allegations of management misrepresentation pose significant legal and reputational risks to the company.
3. Decline in Demand for Purified Water and Competitive Pressures: Primo Brands is also exposed to the risk of a significant decline in the demand for purified water and intense competition within the beverage industry. The company has also reported increased cost of sales and selling, general, and administrative (SG&A) expenses, indicating potential challenges in operational efficiency and profitability amidst a competitive landscape.

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Primo Brands (NYSE: PRMB) is a prominent branded beverage company primarily focused on healthy hydration solutions across North America and Europe. The company offers a diverse portfolio of products and services, with its addressable markets encompassing several key segments within the beverage and water solutions industries.

The primary products and services offered by Primo Brands, along with their addressable markets, are as follows:

• Bottled Water: Primo Brands distributes a comprehensive range of bottled water products, including natural spring water (e.g., Poland Spring, Mountain Valley, Arrowhead), purified water (e.g., Pure Life, Primo Water), sparkling water, and flavored/enhanced water (e.g., AC+ION, Splash Refresher). The global bottled water market size was valued at approximately USD 303.24 billion in 2023 and is projected to reach USD 505.19 billion by 2030. Specifically for North America, the bottled water market was valued at USD 86.8 billion in 2022 and is expected to grow to USD 117.1 billion by 2029.
• Water Dispensers: The company offers innovative water dispensers for home and office use. The global water dispenser market was valued at USD 3.1 billion in 2023 and is anticipated to reach USD 5.0 billion by 2030.
• Water Direct Delivery, Exchange, and Refill Services: Primo Brands provides direct delivery of refillable/reusable bottles to homes and offices (Water Direct), operates a network of exchange points for reusable bottles (Water Exchange), and offers self-service water refill stations (Water Refill). This segment falls under the broader market for water delivery services. The global water delivery services market size was estimated at USD 24.2 billion in 2023 and is expected to reach USD 39.5 billion by 2032. The North American market for residential water delivery services was valued at approximately USD 9.2 billion in 2022.
• Water Filtration Equipment and Services: Primo Brands also offers water filtration units and services for both home and business consumers. The global water filtration market size was estimated at USD 36.31 billion in 2023 and is projected to grow to USD 63.80 billion by 2032. The North American water purifier market alone was valued at USD 13.9 billion in 2023 and is expected to reach USD 22.1 billion by 2030.

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Primo Brands (PRMB) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

1. Expansion of Distribution and Market Share Gains: The company has demonstrated remarkable distribution expansion in its branded retail business, with a 12% increase in total points of distribution in Q3 2025. These new placements are anticipated to mature into velocity gains in future quarters. Primo Brands is also successfully capturing increased market share within the expanding bottled water category.
2. Growth in Premium Water Brands: Primo Brands is experiencing strong performance in its premium water portfolio, including Saratoga® and The Mountain Valley® brands, which recorded double-digit net sales growth in Q3 2025. These premium brands delivered over 44% net sales growth, supported by robust distribution expansion and ongoing capacity investments.
3. Strategic Diversification into New Product Categories: To mitigate dependency on bottled water and tap into new growth avenues, Primo Brands is actively investing in new product categories such as functional beverages and organic juices. The company aims to reduce bottled water's revenue share from 80% to 65% by 2027 through these strategic diversification efforts.
4. Volume Growth Driven by Consumer Demand for Healthy Hydration: Consistent consumer demand for bottled water and the company's focus on healthy hydration products are significant drivers of volume growth. Primo Brands reported strong organic combined net sales growth primarily driven by volume in Q4 2024 and Q1 2025, outpacing the broader food and beverage industries.

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Capital Allocation Decisions for Primo Brands (PRMB)

Share Repurchases

• On November 10, 2025, Primo Brands' Board of Directors authorized a $50 million increase to its existing share repurchase program, bringing the total authorization to $300 million.
• Prior to this increase, the company had repurchased approximately 4.4 million Class A shares for about $97.7 million under the program.
• As of November 9, 2025, approximately $202.3 million of repurchase capacity remained under the program.

Share Issuance

• For the nine months ended September 30, 2025, Primo Brands reported $2.9 million from the issuance of common stock.
• Up to 206,040 shares of Class A common stock are reserved for issuance upon the exercise of options, with potential proceeds up to approximately $3.0 million.

Inbound Investments

• Victory Capital Management Inc. acquired a new stake in Primo Brands worth approximately $184.225 million during the first quarter of 2025.
• iA Global Asset Management Inc. made a new investment of approximately $5.06 million, acquiring 170,950 shares during the second quarter of 2025.
• Boston Partners significantly increased its stake in Primo Brands by acquiring an additional 7,044,263 shares during the first quarter of 2025.

Capital Expenditures

• Primo Brands' full-year 2025 capital expenditures are projected to be between $790 million and $810 million.
• For the nine months ended September 30, 2025, capital expenditures totaled $132.7 million.
• The focus of capital expenditures includes integration activities, such as $58.4 million in the third quarter of 2025, and addressing impacts from natural disasters, with $23.0 million allocated in the same quarter.