J&J Snack Foods Corp. manufactures, markets, and distributes nutritional snack foods and beverages to the food service and retail supermarket industries in the United States, Mexico, and Canada. It operates in three segments: Food Service, Retail Supermarkets, and Frozen Beverages. The company offers soft pretzels under the SUPERPRETZEL, PRETZEL FILLERS, PRETZELFILS, GOURMET TWISTS, MR. TWISTER, SOFT PRETZEL BITES, SOFTSTIX, SOFT PRETZEL BUNS, TEXAS TWIST, BAVARIAN BAKERY, SUPERPRETZEL BAVARIAN, NEW YORK PRETZEL, KIM & SCOTT'S GOURMET PRETZELS, SERIOUSLY TWISTED!, BRAUHAUS, AUNTIE ANNE'S, and LABRIOLA, as well as under the private labels. It also provides frozen novelty under the LUIGI'S, WHOLE FRUIT, PHILLY SWIRL, SOUR PATCH, ICEE, and MINUTE MAID brands; churros under the TIO PEPE'S and CALIFORNIA CHURROS brands; and handheld products under the SUPREME STUFFERS and SWEET STUFFERS brands. In addition, the company offers bakery products, including biscuits, fig and fruit bars, cookies, breads, rolls, crumbs, muffins, and donuts under the MRS. GOODCOOKIE, READI-BAKE, COUNTRY HOME, MARY B'S, DADDY RAY'S, and HILL & VALLEY brands, as well as under private labels; and frozen beverages under the ICEE, SLUSH PUPPIE, and PARROT ICE brands. Further, it provides funnel cakes under the FUNNEL CAKE FACTORY brand, as well as various other food products; and sells machines and machine parts to other food and beverage companies. The company sells its products through a network of food brokers, independent sales distributors, and direct sales force. It serves snack bars and food stand locations in chain, department and mass merchandising stores, malls and shopping centers, fast food and casual dining restaurants, stadiums and sports arenas, leisure and theme parks, convenience stores, movie theatres, warehouse club stores, schools, colleges and other institutions, and independent retailers. The company was incorporated in 1971 and is headquartered in Pennsauken, New Jersey.
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- The Hershey (chocolate bars, Reese's) of soft pretzels, frozen beverages like ICEE, and various bakery treats.
- A Hostess Brands (Twinkies, Ding Dongs) with added soft pretzels and frozen drinks like ICEE.
- The Pepperidge Farm (Goldfish, Milano cookies) of frozen treats and soft pretzels.
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J&J Snack Foods (JJSF) primarily offers the following major products:
- Soft Pretzels: The company is a leading manufacturer of soft pretzels, including its well-known SUPERPRETZEL brand, distributed across retail and foodservice channels.
- Churros: JJSF produces and distributes a variety of churros, a fried-dough pastry, for quick-service restaurants, stadiums, and other foodservice locations.
- Frozen Beverages: The company is a prominent provider of frozen carbonated and non-carbonated beverages, operating brands like ICEE and SLUSH PUPPIE.
- Frozen Novelties & Desserts: This category includes popular brands such as LUIGI'S Real Italian Ice, WHOLE FRUIT frozen fruit bars, and other frozen treats.
- Bakery Products: JJSF manufactures a range of bakery items, including funnel cakes, cookies, and other sweet snacks for foodservice and retail.
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J&J Snack Foods (JJSF) primarily sells its products to other companies (B2B) rather than directly to individual consumers.
The company's public filings, such as its annual 10-K reports, do not name specific individual major customers (i.e., no single customer accounts for 10% or more of net sales). Instead, J&J Snack Foods serves a diverse base of customers across several categories.
Here are the major categories of customer companies J&J Snack Foods serves, along with examples of public companies that operate within those categories (it's important to note that these are illustrative examples of the types of companies JJSF likely sells to, not an exhaustive list of confirmed direct customers):
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1. Foodservice Customers
J&J Snack Foods supplies products to a wide range of foodservice operators that then serve end consumers in various venues.
- Schools & Universities: (Often through food service management companies like Compass Group, Aramark)
- Stadiums & Entertainment Venues: (e.g., through concessionaires that operate within venues managed by companies like
Live Nation Entertainment, Inc. (Symbol: LYV), or sports teams/leagues)
- Amusement Parks: (e.g., Six Flags Entertainment Corporation (Symbol: SIX), Cedar Fair, L.P. (Symbol: FUN))
- Hospitals & Healthcare Facilities: (Often through food service management companies like Aramark (Symbol: ARMK))
- Restaurants & Quick Service Restaurants (QSRs): (e.g., individual restaurants, or potentially larger chains depending on product fit)
- Convenience Stores: (e.g., chains like 7-Eleven, often supplied through distributors, or directly to larger regional/national chains)
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2. Retailer Customers (Supermarkets and Mass Merchandisers)
The company sells its frozen novelties, soft pretzels, and other snack products to grocery store chains and mass merchandisers for sale in their frozen food aisles.
- Supermarket Chains: (e.g., The Kroger Co. (Symbol: KR), Albertsons Companies, Inc. (Symbol: ACI), Ahold Delhaize's U.S. brands (e.g., Stop & Shop, Giant Food))
- Mass Merchandisers: (e.g., Walmart Inc. (Symbol: WMT), Target Corporation (Symbol: TGT))
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3. Frozen Beverages Customers
This segment focuses on their frozen beverage products and equipment, primarily servicing locations where consumers purchase these beverages.
- Convenience Stores: (e.g., 7-Eleven, Circle K)
- Quick Service Restaurants (QSRs): (e.g., various fast-food chains)
- Theatres: (e.g., AMC Entertainment Holdings, Inc. (Symbol: AMC), Cinemark Holdings, Inc. (Symbol: CNK))
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Dan Fachner, President and Chief Executive Officer
Dan Fachner was appointed Chief Executive Officer of J&J Snack Foods effective May 11, 2021, having previously served as President since May 2020. His career in the food and beverage industry spans over four decades, beginning in 1979 at The ICEE Company, a wholly owned subsidiary of J&J Snack Foods. Fachner served as President and CEO of The ICEE Company for 25 years, transforming it from a regional business into a nationally recognized brand. He brings extensive experience in strategic selling, operations, finance, and marketing to his role.
Shawn Munsell, Chief Financial Officer
Shawn Munsell assumed the role of Chief Financial Officer for J&J Snack Foods on December 2, 2024. He brings over 15 years of finance and operating leadership experience from U.S. publicly listed companies within the food and agriculture sectors. Prior to joining J&J Snack Foods, Munsell served as the Chief Financial Officer at Calavo Growers. His experience also includes seven years at Tyson Foods, where he held positions such as Senior Vice President of Finance and Accounting for their poultry division and Vice President and Treasurer. He began his career at CF Industries, where he held various roles including Vice President of Financial Evaluations & Corporate Treasurer.
Lynwood Mallard, Chief Marketing Officer
Lynwood Mallard serves as the Chief Marketing Officer for J&J Snack Foods.
Michael Pollner, Senior Vice President, General Counsel and Secretary
Michael Pollner holds the position of Senior Vice President, General Counsel and Secretary at J&J Snack Foods.
Steve Every, Executive Vice President, Operations
Steve Every is the Executive Vice President of Operations for J&J Snack Foods. He is also listed as the COO of The ICEE Company.
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The accelerating and widespread consumer shift towards healthier, lower-sugar, lower-carb, and "clean label" snack and beverage options, which directly challenges J&J Snack Foods' predominantly indulgent product portfolio.
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Addressable Markets for J&J Snack Foods (JJSF) Main Products
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Soft Pretzels (e.g., SUPERPRETZEL, Bavarian Bakery):
- Global market size was valued at USD 85.38 billion in 2025 and is expected to reach USD 159.56 billion by 2033.
- North America is the largest market, with the U.S. accounting for nearly 80% of global soft pretzel consumption in 2024.
- The U.S. pretzel market (which includes both hard and soft pretzels) generated a revenue of USD 2.27 billion in 2024 and is expected to reach USD 2.73 billion by 2030.
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Frozen Beverages (e.g., ICEE, SLUSH PUPPIE):
- The global frozen drinks market size was estimated at USD 40.38 billion in 2024 and is projected to grow at a CAGR of 6.40% from 2024 to 2031.
- North America held a market size of USD 11.71 billion in 2024 within the global frozen drinks market.
- The U.S. frozen drinks market had a size of USD 6.04 billion in 2024.
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Frozen Novelties (e.g., Luigi's, Minute Maid frozen juice bars and ices, Whole Fruit sorbet and frozen fruit bars, Dippin' Dots):
- The global frozen novelty market size was valued at approximately USD 30.8 billion in 2023 and is predicted to grow to around USD 42.7 billion by 2032.
- North America led the frozen novelty market with a 46.1% market share in 2023, with a valuation of USD 12.5 billion in 2023, expected to reach USD 17.0 billion by 2032.
- The United States frozen novelty market size is projected at USD 2.31 billion in 2025.
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Churros (e.g., Tio Pepe's, California Churros, ¡Hola! Churros):
- The global churros market size was estimated at USD 3.07 billion in 2024 and is projected to reach USD 4.7 billion by 2032.
- North America is the leading region in the churros market, valued at USD 800 million in 2024 and projected to grow to USD 1.36 billion by 2035.
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Funnel Cakes (e.g., The Funnel Cake Factory): null
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Bakery Products (e.g., biscuits, fig and fruit bars, cookies, breads, rolls, muffins): null
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Handheld Sandwiches/Burritos (e.g., Patio Burritos): null
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J&J Snack Foods (NASDAQ: JJSF) is expected to drive future revenue growth over the next 2-3 years through a combination of strategic initiatives, including price adjustments, continuous product innovation, expanded distribution channels, and organic growth within its key business segments.
Here are 3-5 expected drivers of future revenue growth:
- Strategic Price Increases: The company has successfully implemented price increases across its product portfolio, contributing to sales growth and margin improvement. This strategy is anticipated to continue playing a role in revenue expansion.
- New Product Development and Innovation: J&J Snack Foods consistently introduces new products and innovates existing lines to cater to evolving consumer preferences. Examples include the expansion of Bavarian pretzels, new churro-related products, and the launch of Dippin' Dots sundaes. The company is also exploring healthier options like high-protein pretzels and clean-label novelties, aligning with current market trends.
- Expanded Distribution and New Customer Placements: A key driver involves broadening product placement with major retailers and quick-service restaurant (QSR) customers, as well as securing new distribution locations. This includes adding churros to the menu of a major QSR customer and expanding product placement with a major mass merchant. Partnerships, such as Dippin' Dots becoming the exclusive frozen treat provider at Urban Air Adventure Parks, also contribute to increased market reach.
- Growth in Food Service and Frozen Beverages Segments: J&J Snack Foods anticipates continued strong performance in its Food Service and Frozen Beverages segments. Demand for products like soft pretzels and Dippin' Dots is a significant factor. The Frozen Beverages segment benefits from equipment upgrades at major convenience customers and an expected recovery in movie theater attendance, a crucial channel for these products.
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Share Repurchases
- J&J Snack Foods authorized a $50 million share repurchase program on February 3, 2025.
- The company completed the repurchase of 39,239 shares for $5.02 million for the quarter ended June 28, 2025.
- As of March 31, 2025, the company reported $5.03 million in stock buybacks.
Share Issuance
- Proceeds from the issuance of stock were $2.886 million in the second quarter of fiscal 2025.
- In the prior year period (Q2 2024), proceeds from stock issuance amounted to $6.516 million.
- The number of shares outstanding for JJSF increased by 0.67% in one year.
Outbound Investments
- In June 2022, J&J Snack Foods acquired Dippin' Dots, LLC for $222 million.
- In April 2024, the company acquired the cookie brand Thinsters to expand its snack portfolio.
- J&J Snack Foods acquired the remaining shares of ICEE-USA for $2.4 million in 2020.
Capital Expenditures
- Capital expenditures totaled $19.465 million for the second quarter of fiscal 2025.
- Fiscal years 2022 and 2023 were significant investment years for capital expenditures, focusing on six new production lines and three regional distribution centers.
- Capital expenditures in the last 12 months amounted to $78.46 million.
