Tearsheet

Honest (HNST)


Market Price (12/27/2025): $2.71 | Market Cap: $303.1 Mil
Sector: Consumer Staples | Industry: Household Products

Honest (HNST)


Market Price (12/27/2025): $2.71
Market Cap: $303.1 Mil
Sector: Consumer Staples
Industry: Household Products

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.


0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -19%
Weak multi-year price returns
2Y Excs Rtn is -58%, 3Y Excs Rtn is -85%
Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 65x, P/EPrice/Earnings or Price/(Net Income) is 43x
1 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -45%
Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13%
Weak revenue growth
Rev Chg QQuarterly Revenue Change % is -6.7%
2 Megatrend and thematic drivers
Megatrends include Sustainable Consumption, Health & Wellness Trends, and E-commerce & DTC Adoption. Themes include Eco-friendly Products, Show more.
  Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -5.5%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -5.6%
3   Key risks
HNST key risks include [1] near-term revenue declines and execution challenges from its "Transformation 2.0" strategic restructuring and [2] the risk that these investments may fail to yield anticipated benefits.
0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -19%
1 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -45%
2 Megatrend and thematic drivers
Megatrends include Sustainable Consumption, Health & Wellness Trends, and E-commerce & DTC Adoption. Themes include Eco-friendly Products, Show more.
3 Weak multi-year price returns
2Y Excs Rtn is -58%, 3Y Excs Rtn is -85%
4 Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 13%
5 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 65x, P/EPrice/Earnings or Price/(Net Income) is 43x
6 Weak revenue growth
Rev Chg QQuarterly Revenue Change % is -6.7%
7 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -5.5%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -5.6%
8 Key risks
HNST key risks include [1] near-term revenue declines and execution challenges from its "Transformation 2.0" strategic restructuring and [2] the risk that these investments may fail to yield anticipated benefits.

Valuation, Metrics & Events

HNST Stock


Why The Stock Moved


Qualitative Assessment

AI Analysis | Feedback

<b>1. Honest Company significantly lowered its full-year 2025 revenue outlook.</b> The company revised its full-year 2025 revenue projection from an anticipated 4% to 6% growth to a new range of a 3% decline to flat, indicating a substantial slowdown in expected sales.

<br><br>

<b>2. Q3 2025 revenue missed analyst expectations and saw a year-over-year decline.</b> For the third quarter of 2025, Honest Company reported revenue of $93 million, a 6.7% decrease compared to the previous year, which fell short of analyst forecasts of $103.13 million.

<br><br>

<b>3. The full-year 2025 Adjusted EBITDA outlook was also reduced.</b> Along with the revised revenue guidance, the company decreased its Adjusted EBITDA forecast for the full fiscal year 2025 from a range of $27 million to $30 million to a lower range of $21 million to $23 million.

<br><br>

<b>4. Honest Company initiated "Transformation 2.0" involving strategic business exits.</b> As part of a new strategy called "Transformation 2.0: Powering Honest Growth," the company decided to simplify its business model by exiting certain lower-margin, non-strategic categories and channels, including Honest.com as a fulfillment center, apparel, and Canada sales.

<br><br>

<b>5. A decline in diaper revenue contributed to the overall sales decrease.</b> The reduction in retail revenue during Q3 2025 was partially attributed to a decrease in diaper revenue.

Show more

Stock Movement Drivers

Fundamental Drivers

The -27.9% change in HNST stock from 9/26/2025 to 12/26/2025 was primarily driven by a -33.5% change in the company's P/E Multiple.
926202512262025Change
Stock Price ($)3.762.71-27.93%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)389.78383.12-1.71%
Net Income Margin (%)1.66%1.85%11.05%
P/E Multiple64.4142.86-33.46%
Shares Outstanding (Mil)110.99111.84-0.76%
Cumulative Contribution-27.93%

LTM = Last Twelve Months as of date shown

Market Drivers

9/26/2025 to 12/26/2025
ReturnCorrelation
HNST-27.9% 
Market (SPY)4.3%28.1%
Sector (XLP)0.3%19.2%

Fundamental Drivers

The -44.5% change in HNST stock from 6/27/2025 to 12/26/2025 was primarily driven by a -42.4% change in the company's P/S Multiple.
627202512262025Change
Stock Price ($)4.882.71-44.47%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)389.37383.12-1.61%
P/S Multiple1.370.79-42.38%
Shares Outstanding (Mil)109.55111.84-2.09%
Cumulative Contribution-44.49%

LTM = Last Twelve Months as of date shown

Market Drivers

6/27/2025 to 12/26/2025
ReturnCorrelation
HNST-44.5% 
Market (SPY)12.6%35.6%
Sector (XLP)-2.2%13.4%

Fundamental Drivers

The -61.6% change in HNST stock from 12/26/2024 to 12/26/2025 was primarily driven by a -58.9% change in the company's P/S Multiple.
1226202412262025Change
Stock Price ($)7.052.71-61.56%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)368.77383.123.89%
P/S Multiple1.920.79-58.90%
Shares Outstanding (Mil)100.69111.84-11.07%
Cumulative Contribution-62.03%

LTM = Last Twelve Months as of date shown

Market Drivers

12/26/2024 to 12/26/2025
ReturnCorrelation
HNST-61.6% 
Market (SPY)15.8%47.5%
Sector (XLP)0.0%17.4%

Fundamental Drivers

The -7.2% change in HNST stock from 12/27/2022 to 12/26/2025 was primarily driven by a -21.0% change in the company's Shares Outstanding (Mil).
1227202212262025Change
Stock Price ($)2.922.71-7.19%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)312.17383.1222.73%
P/S Multiple0.860.79-8.53%
Shares Outstanding (Mil)92.46111.84-20.96%
Cumulative Contribution-11.27%

LTM = Last Twelve Months as of date shown

Market Drivers

12/27/2023 to 12/26/2025
ReturnCorrelation
HNST-16.6% 
Market (SPY)48.0%37.9%
Sector (XLP)14.1%17.9%

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
HNST Return--65%-63%10%110%-60%-88%
Peers Return16%38%-12%21%26%16%150%
S&P 500 Return16%27%-19%24%23%18%114%

Monthly Win Rates [3]
HNST Win Rate-25%25%33%58%33% 
Peers Win Rate52%65%42%68%57%52% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
HNST Max Drawdown--68%-68%-63%-25%-66% 
Peers Max Drawdown-34%-5%-26%-7%-9%-23% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: HPQ, HPE, IBM, CSCO, AAPL.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/26/2025 (YTD)

How Low Can It Go

Unique KeyEventHNSTS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-95.2%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven1990.9%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days

Compare to HPQ, HPE, IBM, CSCO, AAPL

In The Past

Honest's stock fell -95.2% during the 2022 Inflation Shock from a high on 5/5/2021. A -95.2% loss requires a 1990.9% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Honest (HNST)

The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The company was incorporated in 2012 and is headquartered in Los Angeles, California.

AI Analysis | Feedback

1. Burt's Bees for baby and home essentials.

2. The Whole Foods of baby, beauty, and household products.

3. A 'clean' version of a consumer goods giant like Procter & Gamble or Kimberly-Clark, focused on non-toxic products for baby, beauty, and home.

AI Analysis | Feedback

  • Diapers & Wipes: Plant-based disposable diapers and wipes designed for babies.
  • Baby Personal Care: A range of gentle skincare and bath products formulated for infants and toddlers.
  • Adult Personal Care & Beauty: Clean beauty and personal care items including makeup, skincare, and body care products.
  • Household Essentials: Environmentally conscious cleaning products for home use, such as laundry detergent and multi-surface cleaners.

AI Analysis | Feedback

The Honest Company (HNST) primarily sells its consumer products to other companies, specifically major retail partners, which then distribute them to individual consumers. These retail partners represent the major customers for Honest.

Major customer companies include:

  • Target Corporation (TGT)
  • Amazon.com, Inc. (AMZN)
  • Walmart Inc. (WMT)
  • CVS Health Corporation (CVS)

AI Analysis | Feedback

null

AI Analysis | Feedback

Carla Vernón, Chief Executive Officer

Carla Vernón was appointed CEO of The Honest Company in January 2023. Prior to joining Honest, she served as the Vice President of Consumables Categories at Amazon.com, Inc., where she led various categories including baby care, household products, food, beverages, health and wellness, and beauty to double-digit growth. Before her tenure at Amazon, Vernón spent over two decades at General Mills in various P&L leadership roles, notably as the Division President of Natural and Organic Foods, where she was instrumental in guiding General Mills to become a leading branded maker of natural and organic food in North America.

Curtiss Bruce, Chief Financial Officer

Curtiss Bruce is set to become the Chief Financial Officer of The Honest Company, effective June 2, 2025. He brings over 30 years of experience in the consumer products sector, with a decade in executive-level finance positions. Bruce currently serves as Senior Vice President, Corporate Financial Planning and Analysis and Investor Relations at Hain Celestial Group. His prior experience includes senior finance roles at well-known consumer products companies such as Keurig Dr. Pepper, Kellogg, and Kraft Heinz, where he supported both emerging businesses and iconic billion-dollar brands. At Keurig Dr. Pepper, he led the finance team with P&L responsibility for businesses exceeding $2 billion in revenue.

Dorria L. Ball, Chief People Officer

Dorria L. Ball has served as the Chief People Officer of The Honest Company since January 2024, overseeing the People & Workplace function and fostering the company's purpose-driven culture. She possesses over 20 years of U.S. and global human resources experience within the consumer packaged goods industry. Before her role at Honest, Ball was the founder and president of Global Ballance Group, a firm specializing in leadership and organizational development for C-Suite executives. Her career also includes Vice President of Human Resources roles at Mondelez and Kraft Foods.

Kate Barton, Chief Growth Officer

Kate Barton has been the Chief Growth Officer of The Honest Company since May 2023. In this capacity, she is responsible for driving growth strategies across the company's baby, beauty, wellness, personal care, and household care categories, and she also guides the Honest.com, creative design, and communications teams. Prior to joining Honest, Barton held the position of Chief Brand Officer at Magnolia, the lifestyle company established by Joanna and Chip Gaines.

Steve Winchell, Chief Innovation Officer

Steve Winchell has served as The Honest Company's Chief Innovation Officer since September 2024. He previously held the role of Executive Vice President, Operations and R&D at the company from June 2022. Before joining Honest, Winchell was the Executive Vice President of Product at The Parent Company, where he played a key role in the company's public listing in 2021.

AI Analysis | Feedback

The Honest Company (HNST) faces several key risks to its business, primarily centered around its ability to achieve sustained revenue growth, navigate a competitive market, and manage supply chain challenges.

  1. Challenges in Achieving Sustainable Revenue Growth and Risks from Strategic Restructuring (Transformation 2.0): The Honest Company has struggled with modest or declining revenue growth, leading to a downward revision of its fiscal year 2025 revenue outlook. This is partly attributed to a decrease in diaper revenue and the company's "Transformation 2.0" initiative, which involves strategically exiting lower-margin categories and channels. While intended to improve profitability, this restructuring has directly impacted near-term revenue and carries inherent execution risks, and these investments may not yield the anticipated benefits.

  2. Intense Competition and Retail Customer Consolidation: The company operates in a highly competitive market against established brands and private labels, requiring effective product differentiation and competitive pricing to maintain market share. Additionally, the consolidation of retail customers gives larger organizations increased negotiating power, which could negatively impact The Honest Company's sales and profitability. The potential loss of major customers, such as Target, Amazon, or Walmart, could significantly affect revenue.

  3. Supply Chain Disruptions, Tariffs, and Fluctuating Input Costs: The Honest Company's reliance on third-party manufacturers and suppliers exposes it to risks from cost fluctuations and supply chain disruptions. Tariffs have been specifically identified as driving higher costs and impacting gross margins, and broader macroeconomic conditions can also affect input costs and consumer spending patterns on their premium-priced products.

AI Analysis | Feedback

The emergence of business models focused on radical waste reduction through refillable and concentrated products poses a clear emerging threat to Honest. These companies, such as Blueland and other specialized direct-to-consumer brands, offer household, personal care, and beauty products in highly concentrated forms or through durable, reusable packaging systems. This approach directly challenges Honest's current model, which, despite emphasizing "clean" ingredients and recyclable packaging, still largely relies on single-use containers. As consumer demand for truly zero-waste and circular economy solutions grows, these innovative refill-based models could disrupt the traditional packaged goods market by offering a superior environmental value proposition and potentially long-term cost savings for consumers.

AI Analysis | Feedback

The Honest Company (HNST) operates in three primary product categories: Baby Care Products (including diapers and wipes), Skin and Personal Care (including beauty products), and Household Cleaning Products. The addressable markets for these categories are as follows:

Baby Care Products (Diapers and Wipes)

  • Global Market: The global baby products market size was estimated at USD 320.65 billion in 2023 and is projected to reach USD 475.15 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 5.9% from 2024 to 2030.
  • U.S. Market: The U.S. baby products market is projected to reach USD 87.2 billion in 2024, with a compound annual growth rate of 5.7% over its forecast period.

Skin and Personal Care (Beauty and Personal Care Products)

  • Global Market: The global beauty and personal care products market size was valued at USD 557.88 billion in 2024 and is expected to reach USD 818.42 billion in 2033, growing at a CAGR of 4.35% over the forecast period (2025-2033).
  • U.S. Market: The U.S. beauty and personal care products market size was estimated at USD 102.73 billion in 2024 and is projected to reach USD 155.44 billion by 2030, growing at a CAGR of 7.1% from 2025 to 2030.

Household Cleaning Products

  • Global Market: The global household cleaning products market size was estimated at USD 207.9 billion in 2024 and is projected to grow at a CAGR of 6.4% between 2025 and 2034.
  • U.S. Market: The U.S. household cleaning products market size was estimated at USD 53.06 billion in 2024 and is predicted to be worth around USD 88.10 billion by 2034, with a CAGR of 5.20% from 2025 to 2034.

AI Analysis | Feedback

The Honest Company (HNST) is expected to drive future revenue growth over the next 2-3 years through several strategic initiatives:
  • Focus on Core Product Categories: The company's "Transformation 2.0: Powering Honest Growth" strategy involves streamlining its business model by exiting lower-margin, non-strategic categories and channels to concentrate on its core segments: wipes, personal care, and diapers. This strategic pivot is anticipated to enhance profitability and enable organic revenue growth in these key areas.
  • Growth of Recently Launched and Enhanced Products: The Honest Company launched new and improved Clean Conscious Diapers in July 2025, featuring enhanced leak protection and comfort, a direct response to customer feedback. This, along with the strong performance and expanded distribution of wipes (e.g., Adult Flushable Wipes, Sanitizing Wipes to Walmart), is expected to contribute to revenue growth.
  • Expansion of Retail and E-commerce Distribution: The company is focused on strengthening its presence in key distribution channels. Amazon has emerged as Honest Company's largest customer, with a 16% year-over-year consumption growth on the platform. Furthermore, there has been an expansion of Sanitizing Wipes distribution, adding 700 points of distribution at Walmart.
  • Strategic Partnerships and Collaborations: A significant collaboration with Disney for the baby personal care collection is expected to leverage globally recognized characters to boost sales in this segment. Such partnerships can broaden brand reach and attract new customers.
  • Cost Optimization and Operational Efficiencies: While not a direct revenue driver, the Transformation 2.0 initiative aims for $8-$15 million in annual cost savings beginning in 2026. These efficiencies are expected to improve margins and financial resilience, indirectly supporting sustainable growth by allowing for reinvestment in strategic growth areas.

AI Analysis | Feedback

Share Repurchases

  • The Honest Company has not engaged in significant share repurchases over the last 3-5 years, with reported share buybacks of $0.00.
  • As of the fiscal year ended December 31, 2024, the company did not expect the 1% excise tax on stock buybacks (part of the Inflation Reduction Act of 2022) to materially impact its financial position, implying no significant plans for future repurchases.

Share Issuance

  • The Honest Company completed its Initial Public Offering (IPO) on May 5, 2021, offering 6,451,613 shares of common stock at $16.00 per share, raising $412.8 million for the company.
  • The 2021 Equity Incentive Plan (2021 Plan) was established to issue shares for equity-based awards, with an initial reserve of up to 25,025,580 shares and automatic annual increases of 4% of outstanding common stock.
  • Shares outstanding have increased from 86.19 million in 2020 to 112.12 million as of September 30, 2025, partly due to stock option exercises and the 2021 Employee Stock Purchase Plan (ESPP).

Inbound Investments

  • The primary significant inbound investment during this period was the company's Initial Public Offering in May 2021, which generated $412.8 million in proceeds for the company.

Capital Expenditures

  • Capital expenditures were approximately -$0.53 million for fiscal year 2024, -$1.84 million for fiscal year 2023, -$1.62 million for fiscal year 2022, -$0.22 million for fiscal year 2021, and -$0.20 million for fiscal year 2020.
  • The company leverages third-party distribution partners for its facilities and believes its current setup is adequate, suggesting a focus on operational efficiency rather than large-scale fixed asset investments.
  • A "Powering Honest Growth" plan, announced in November 2025, includes estimated costs of $25.0–$35.0 million through Q1 2027, with a projected cash impact of $15.0–$20.0 million in 2026, aimed at restructuring and supply chain efficiencies.

Better Bets than Honest (HNST)

Trade Ideas

Select ideas related to HNST. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-8.9%-8.9%-8.9%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-7.6%-7.6%-9.2%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
13.1%13.1%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
5.4%5.4%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-5.0%-5.0%-6.0%

Recent Active Movers

More From Trefis

Peer Comparisons for Honest

Peers to compare with:

Financials

HNSTHPQHPEIBMCSCOAAPLMedian
NameHonest HP Hewlett .Internat.Cisco Sy.Apple  
Mkt Price2.7123.2624.49305.0978.16273.4051.32
Mkt Cap0.321.932.6284.9309.24,074.4158.8
Rev LTM38355,29534,29665,40257,696408,62556,496
Op Inc LTM53,6241,64411,54412,991130,2147,584
FCF LTM-222,80062711,85412,73396,1847,327
FCF 3Y Avg-42,9781,40011,75313,879100,5037,366
CFO LTM-213,6972,91913,48313,744108,5658,590
CFO 3Y Avg-33,6723,89613,49814,736111,5598,697

Growth & Margins

HNSTHPQHPEIBMCSCOAAPLMedian
NameHonest HP Hewlett .Internat.Cisco Sy.Apple  
Rev Chg LTM3.9%3.2%13.8%4.5%8.9%6.0%5.2%
Rev Chg 3Y Avg7.1%-3.9%6.5%2.6%3.7%1.8%3.2%
Rev Chg Q-6.7%4.2%14.4%9.1%7.5%9.6%8.3%
QoQ Delta Rev Chg LTM-1.7%1.1%3.7%2.1%1.8%2.1%2.0%
Op Mgn LTM1.2%6.6%4.8%17.7%22.5%31.9%12.1%
Op Mgn 3Y Avg-5.0%7.4%7.2%16.4%24.2%30.8%11.9%
QoQ Delta Op Mgn LTM0.1%-0.2%-1.4%0.6%0.4%0.1%0.1%
CFO/Rev LTM-5.5%6.7%8.5%20.6%23.8%26.6%14.6%
CFO/Rev 3Y Avg-0.9%6.8%12.7%21.4%26.1%28.4%17.1%
FCF/Rev LTM-5.6%5.1%1.8%18.1%22.1%23.5%11.6%
FCF/Rev 3Y Avg-1.1%5.5%4.6%18.6%24.6%25.6%12.1%

Valuation

HNSTHPQHPEIBMCSCOAAPLMedian
NameHonest HP Hewlett .Internat.Cisco Sy.Apple  
Mkt Cap0.321.932.6284.9309.24,074.4158.8
P/S0.80.41.04.45.410.02.7
P/EBIT64.86.819.925.122.531.323.8
P/E42.98.6572.736.029.941.038.5
P/CFO-14.45.911.221.122.537.516.2
Total Yield2.3%14.1%2.3%5.0%5.4%2.8%3.9%
Dividend Yield0.0%2.5%2.1%2.2%2.1%0.4%2.1%
FCF Yield 3Y Avg-4.2%10.6%5.5%6.4%6.0%3.1%5.7%
D/E0.10.50.70.20.10.00.2
Net D/E-0.20.30.60.20.00.00.1

Returns

HNSTHPQHPEIBMCSCOAAPLMedian
NameHonest HP Hewlett .Internat.Cisco Sy.Apple  
1M Rtn0.7%-1.8%14.4%0.6%2.7%-1.5%0.7%
3M Rtn-27.9%-11.9%2.7%7.9%17.0%7.1%4.9%
6M Rtn-44.5%-4.0%34.5%6.6%15.2%36.3%10.9%
12M Rtn-61.6%-27.3%14.2%39.2%33.7%6.0%10.1%
3Y Rtn-7.2%-3.8%67.7%139.0%79.5%113.4%73.6%
1M Excs Rtn0.6%-5.6%12.9%-2.2%-0.0%-3.7%-1.1%
3M Excs Rtn-32.2%-16.2%-1.7%3.6%12.7%2.8%0.6%
6M Excs Rtn-56.7%-16.3%22.3%-5.7%3.0%24.0%-1.3%
12M Excs Rtn-75.4%-42.9%-0.7%25.0%19.9%-8.4%-4.6%
3Y Excs Rtn-84.5%-83.5%-11.2%59.6%-1.2%28.4%-6.2%

Financials

Segment Financials

Revenue by Segment
$ Mil2024202320222021
Single segment344   
Diapers and Wipes 200201188
Household and Wellness 241633
Skin and Personal Care 8910280
Total344314319301


Price Behavior

Price Behavior
Market Price$2.71 
Market Cap ($ Bil)0.3 
First Trading Date05/05/2021 
Distance from 52W High-61.6% 
   50 Days200 Days
DMA Price$2.94$4.11
DMA Trenddowndown
Distance from DMA-7.8%-34.0%
 3M1YR
Volatility81.5%65.5%
Downside Capture337.41252.62
Upside Capture113.83121.86
Correlation (SPY)27.8%47.3%
HNST Betas & Captures as of 11/30/2025

 1M2M3M6M1Y3Y
Beta2.811.962.012.391.641.57
Up Beta-2.76-1.40-0.332.111.260.96
Down Beta4.132.142.562.251.671.66
Up Capture247%150%105%126%144%733%
Bmk +ve Days13263974142427
Stock +ve Days7142347104331
Down Capture483%340%313%292%155%111%
Bmk -ve Days7162452107323
Stock -ve Days12253669134381

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
null
Based On 5-Year Data
null
Based On 10-Year Data
null

Short Interest

Short Interest: As Of Date12152025
Short Interest: Shares Quantity14,494,270
Short Interest: % Change Since 11302025-7.8%
Average Daily Volume2,135,776
Days-to-Cover Short Interest6.79
Basic Shares Quantity111,839,451
Short % of Basic Shares13.0%

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/5/2025-29.4%-17.0%-17.9%
8/6/2025-17.3%-11.4%-11.3%
5/7/2025-8.8%5.0%7.5%
2/26/2025-11.9%-8.1%-12.3%
11/12/202425.2%52.5%44.8%
8/8/202413.6%30.6%20.7%
3/6/202424.8%47.0%20.3%
11/8/202323.3%25.0%106.2%
...
SUMMARY STATS   
# Positive687
# Negative978
Median Positive18.5%16.3%20.3%
Median Negative-11.9%-13.7%-14.4%
Max Positive25.2%52.5%106.2%
Max Negative-33.3%-41.6%-35.8%

SEC Filings

Expand for More
Report DateFiling DateFiling
93020251105202510-Q 9/30/2025
6302025806202510-Q 6/30/2025
3312025507202510-Q 3/31/2025
12312024226202510-K 12/31/2024
93020241112202410-Q 9/30/2024
6302024808202410-Q 6/30/2024
3312024508202410-Q 3/31/2024
12312023308202410-K 12/31/2023
93020231108202310-Q 9/30/2023
6302023808202310-Q 6/30/2023
3312023509202310-Q 3/31/2023
12312022316202310-K 12/31/2022
93020221110202210-Q 9/30/2022
6302022812202210-Q 6/30/2022
3312022513202210-Q 3/31/2022
12312021328202210-K 12/31/2021

Insider Activity

Expand for More
 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Ball Dorria L.Chief People Officer8212025Sell3.654,85617,724975,977Form
1Mayle JonathanSVP, Customer Sales8212025Sell3.654,80617,5421,088,233Form
2Vernon CarlaChief Executive Officer8212025Sell3.6599,328362,54710,946,324Form
3Sternweis ThomasSVP, Enterprise Dev. & Strat.8212025Sell3.655,15318,8081,061,708Form
4Sheehey BrendanGeneral Counsel8212025Sell3.6512,05944,0152,075,346Form